Two versions of a biological opinion written by different teams in the U.S. Fish and Wild-life Service illuminate how different rhetorical strategies reflect different values. The historical narrative in the earlier biological opinion, which is used to argue for vigorous action to protect endangered species along the Missouri River, is largely erased in the later opinion that privileges human uses of the river system. This analysis emphasizes the problematic nature of authorship when the concept is applied to a document produced in an organization or agency. Moreover, examining how authors control information reveals the power technical writers have to influence meaning making.

To understand how context affects language use, students can analyze the relationship between the power dynamics in an organization and the linguistic politeness strategies in memos written to subordinates. Although this assignment offers a viable approach to understanding how power influences language, students should recognize that multiple variables can affect actual language use. They can also scrutinize the responsibility they implicitly assume when they perpetuate—or perhaps attempt to change—an organization's communication style.

This article analyzes a CEO's use of extended epic metaphor in building corporate culture. Whereas much of the research on management's use of narrative has examined shorter stories and anecdotes, here the authors analyze the text of a speech written by a newly hired CEO for his upper management team. The speech, which was never delivered but was instead sent out in a leadership manual to managers in the conglomerate, begins with a narrative history of the CEO's first five months in office. In his description of events, the metaphoric language suggesting heroes and competition contradicts the principles of team management that the CEO intends to implement throughout the company. These heroic metaphors valorize individual achievement, agency, and action—values more likely to be familiar to the business culture than the cooperative values of teams. Drawn from war and sports metaphors common in the language of the popular American lexicon, the images generate more excitement and appeal than those of cooperative planning inherent in team management systems.

In addition to reflecting the social and power relationships between the writer and the reader as well as the degree of imposition, politeness strategies in administrative writing also reflect the values of the organization. Operating in the egalitarian climate perpetuated in a university setting, administrators obscured their legitimate power when they wrote nonroutine memos to faculty. Hiding and de-emphasizing their empowerment by using indirectness, tentativeness, indebtedness, and personalization, academic administrators achieved a high level of politeness. This intensified politeness contrasts with the moderated politeness used in a corporation that openly accepts hierarchy and promotes efficiency. This study, therefore, offers a context-based approach to analyzing administrative writing, an approach that can be used to uncover discourse strategies in other organizational sites.