Empathy is an important competence for communication professionals. This article investigates two aspects of empathy in an educational setting: the validity of self versus other assessments and the manifestation of empathy in communicative behaviors. Communication students were given a mediating role in discussions with two clients and their empathy was measured using self-ratings and client assessments. Videos of highest- and lowest-rated students were analyzed to identify empathy-related behaviors. No correlation was found between self-rated empathy and clients’ assessments. Several verbal and nonverbal behaviors corresponded to empathy: body language, an other-orientation in asking questions, paraphrasing, and a solution orientation.

<roman><b>Background:</b></roman> Many countries mandate transparency and consent when personal data are handled by online services. However, most users do not read privacy policies or cannot understand them. An important challenge for technical communicators is empowering users to manage their online privacy responsibly. <roman><b>Literature review:</b></roman> Research suggests that privacy visualizations may alleviate this problem, but existing approaches are incomplete and under-researched. <roman><b>Research questions:</b></roman> 1. How can we design a privacy rating that optimally empowers users with different levels of knowledge about and awareness of online privacy? 2. How do users react to such a privacy rating, in terms of usability, perceived usefulness, and trust in online services? <roman><b>Methodology:</b></roman> We developed Privacy Rating, a tool for mapping and visualizing the privacy of online services. The tool was subjected to user research (N = 30) focusing on usability, perceived usefulness, and effects on trust. To establish the effects on trust, participants were exposed to a website with either a positive or a negative privacy rating. <roman><b>Results:</b></roman> The Privacy Rating appeared to be usable and useful for lay users, and it had a significant effect on users’ trust in the online service. Users indicated that they would like the visualization to become an established standard, preferably approved by an independent organization. <roman><b>Conclusions:</b></roman> The Privacy Rating is a user-friendly privacy visualization covering all relevant aspects of privacy. We aim to bring the tool to the market and make it a standard, ideally supported by an independent trustworthy organization.

Research problem: Both the function and the appearance of annual reports have changed over the last few decades. These multimodal reports now include many types of information that serve different functions. In this study, the effects of several information types on stakeholders' attitudes toward annual reports and the companies that published them are measured. Literature review: Not much is known about how stakeholders read annual reports. The literature is not conclusive on the relative importance of several information types in these reports. Most studies investigate the impact of part of the information in annual reports and ignore the combined impact of the information types. Whether the potential investors are more affected by the financial review, the future strategy narrative or by pictures, such as a picture of the CEO, is unknown. Methodology: An experiment (2 × 2 × 2 between subjects design) was conducted to test the effects of a good financial review versus a poor one, a good future strategy versus a poor one and a picture of the CEO smiling versus that with a serious facial expression. The effects on potential stakeholders' attitudes toward the information, on their attitudes toward investing in the company, and on their perceptions of the corporate reputation are measured. Results and conclusion: The results show significant effects of all three information types. A good financial review, a good future strategy, and a serious facial expression have beneficial effects on the potential stakeholders' attitudes and on the corporate reputation. More important, however, the results show that the information types should be aligned with each other. A smiling facial expression, for example, is only beneficial if the content of the other information types is good.

Research problem: Concurrent think-aloud (CTA) protocols are one of the dominant approaches of usability testing. However, there is still debate about the validity of the method, partly focusing on the usefulness and exhaustiveness of participants' verbalizations. The rise of eye-tracking technology sheds new light on this discussion, as participants' working processes can now be observed in more detail. Research questions: (1) What kinds of verbalizations do participants produce, and how do they relate to the information that can be directly observed using eye tracking? (2) What do eye movements reveal about cognitive processes at times when participants stop verbalizing? Literature review: Our study replicates an earlier study by Cooke (2010), who used a combination of CTA protocols and eye tracking in a small sample with experienced and highly educated participants to investigate the validity of CTA. Cooke's results suggest that the additional value of participants' verbalizations is limited: at least 77% of the verbalizations referred to things that could be easily observed with eye tracking. Methodology: We conducted a study in which 60 participants with different characteristics performed tasks on informational websites. During their task performance, they verbalized their thoughts, and simultaneously their eye movements were measured. The resulting think-aloud protocols were divided in verbalization units, which were coded into content types. Silences were registered, and eye movements during these silences were analyzed. Results and discussion: We found a different distribution of verbalization types than Cooke (2010) reported, with far more verbalizations where participants formulated doubts, judgments on the website, or expressions of frustration. In our study, verbalizations provided a substantial contribution in addition to the directly observable user problems. We measured a rather high percentage of silences (27%), during which participants most often were scanning pages for information. During these silences, interesting observations could be made about users' processes and obstacles on the website. The implication of our study is that we now have a better understanding of the types of verbalizations that a CTA evaluation might generate. Further, we know that relevant usability observations can be made during silences. A limitation is that we do not know yet the influence of specific characteristics of the evaluation setting on the types of verbalizations and silences. Future research should focus on the influence of evaluation settings on the outcomes of an evaluation, in particular, the influence of characteristics of the participants who are involved in the study.

Web sites increasingly encourage users to provide comments on the quality of the content by clicking on a feedback button and filling out a feedback form. Little is known about users’ abilities to provide such feedback. To guide the development of evaluation tools, this study examines to what extent users with various background characteristics are able to provide useful comments on informational Web sites. Results show that it is important to keep the feedback tools both simple and attractive so that users will be able and willing to provide useful feedback on Web site pages.

A brochure that had been revised on the basis of feedback from readers using the plus-minus evaluation method was evaluated again using the same method. This article compares the results of these two successive evaluation studies to examine the dynamics of evaluating and revising using a troubleshooting method based on verbal self-reports. The findings show that the plus-minus method does not necessarily lead to a decrease in the number of problems readers find in a revised document. But the types of problems readers find are significantly different. For example, after the brochure was revised, it had fewer clarity and structural problems, and readers could focus more on credibility issues.

Reader feedback is generally considered to be valuable input for writers who want to optimize their documents, but a reader-focused evaluation is often time-consuming. For this reason, we have developed Focus, a software tool for collecting reader comments more efficiently. The design and rationale of the software are described in this article. In a small-scale evaluation study, the results we obtained using Focus were compared to the reader feedback collected under the plus-minus method. It appeared that the number of problems detected per participant did not differ, but there were differences in the types of problems found. Focus participants appeared to comment more from a reviewer's and less from a user's perspective. Although the two methods are not interchangeable, Focus can be said to be a promising evaluation tool, deserving further research.

What is the influence of demographic variables such as gender and educational level on the reader feedback collected under the plus-minus method? To answer this question, an analysis was made of the problems detected in four public information brochures. The average amount of feedback per participant did not vary among the four brochures, but the severity of the problems did. Male participants mentioned more problems than female participants, but the problems detected by female participants were on average more severe. Highly educated participants detected more problems than participants with a lower level of education. No differences in problem types mentioned were found between male and female participants, and only one difference was found between the two educational levels: Highly educated participants focused more strongly on the structuring of information. In general, brochure characteristics had more effect on the types of feedback collected than the two demographic participant characteristics.