Communication Design Quarterly
31 articlesSeptember 2025
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Abstract
This article considers how learning environment design can help TPC instructors using social media tools in their courses to better support students' practicing of digital literacy. Based on findings from an IRB-approved qualitative study of a social media pedagogy that makes use of the platform Slack, this article contributes insight into how learning environment design in social media learning communities can assist instructors hoping to support their students as they practice digital and social media literacy activities.
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Using Social Media as a User-Centered Design Tool: Types of User Feedback Useful for Iterative Design ↗
Abstract
This case study demonstrates that user feedback on social media is valuable for informing iterative product design for marginalized populations. Using content analysis, I analyzed 136 posts and comments from the reddit platform of a product (SteadyMouse) designed for people with Parkinson's disease. The analysis revealed four patterns in user feedback that may be useful for product redesign: technological details, embodied experience of the product, usage scenarios, and prioritization. While User Centered Design is often cost-intensive, this study suggests designers can intentionally solicit useful information from users in social media forums by offering a dedicated space on websites where product designers related to these four key topic areas.
September 2024
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Abstract
This research used a participant observer method to describe and analyze the digital literacy practices of one grassroots community group that organized around the issue of municipal city council redistricting. The group proposed and advocated for city council district lines that reflected the minority-majority makeup of the city's population. The group effectively crafted different genres, including informational Google Docs, maps, form letters, petitions, social media graphics, press releases, and public speeches to advocate for their position. This research argues for the study of activists' digital literacy practices and the role of digital technology in activist efforts.
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Abstract
In this article, we propose (re)designing privacy literacy as an essential component of our digital lives in an age of Generative Artificial Intelligence (genAI). Our study emphasizes the layered digital, technical, rhetorical, and algorithmic literacies associated with design thinking and genAI to support theorizing privacy literacy. We introduce Design as an analytical element complementary to Woods and Wason's (2021) multi-pronged framework for analyzing Terms of Service (ToS) documents. Using a cluster of Adobe Generative AI ToS, we illustrate the necessity of including Design , which allows those invested in Communication Design (CD) and Technical and Professional Communication (TPC) to interrogate how or if design supports or undermines values related to user privacy, data ownership, and informed consent. We conclude by detailing how collective surveillance apathy regarding emergent data infrastructures signal a Post-Surveillance era in our global society and digital lives.
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Fernweh Interdisciplinary Research Visualizer: A Data Visualization Tool for Interdisciplinary Research Scoping ↗
Abstract
The Fernweh Interdisciplinary Research Visualizer is a software tool employing the SCOPUS cross-disciplinary dataset to display the scope of research on interdisciplinary topics across subject areas in a bubble graph format. Researchers can conduct meta-research, discover relevant research across subject areas, and introduce students to the scope of interdisciplinary concepts with this tool. This experience report outlines the process of developing the tool, then demonstrates the results of the tool by visualizing a map of the interdisciplinary research area "social media" across 27 subject areas, 329 classifications, and 42,473 journals.
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17 Students, 1 Project: Design Thinking Pedagogy for a Large-Scale UX Community/Classroom Partnership ↗
Abstract
This teaching case applies design thinking to a large-scale client project in a technical and professional communication (TPC) class. Using the 5-step design thinking process ("empathize, define, ideate, prototype, test") over 8 weeks, the students in an upper-division TPC course developed social media content and strategy for a statewide public relations campaign. The two authors, the instructing faculty and a senior student who served as project manager, illuminate how iterative design thinking, as a UX pedagogical practice, can help students set boundaries around ill-defined problems; mirror workplace collaboration to contribute to professional development; and build a toolkit for exercising agency and creativity as researchers, writers, and designers.
June 2024
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Abstract
In this article, we propose (re)designing privacy literacy as an essential component of our digital lives in an age of Generative Artificial Intelligence (genAI). Our study emphasizes the layered digital, technical, rhetorical, and algorithmic literacies associated with design thinking and genAI to support theorizing privacy literacy. We introduce Design as an analytical element complementary to Woods and Wason's (2021) multi-pronged framework for analyzing Terms of Service (ToS) documents. Using a cluster of Adobe Generative AI ToS, we illustrate the necessity of including Design , which allows those invested in Communication Design (CD) and Technical and Professional Communication (TPC) to interrogate how or if design supports or undermines values related to user privacy, data ownership, and informed consent. We conclude by detailing how collective surveillance apathy regarding emergent data infrastructures signal a Post-Surveillance era in our global society and digital lives.
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Abstract
This research used a participant observer method to describe and analyze the digital literacy practices of one grassroots community group that organized around the issue of municipal city council redistricting. The group proposed and advocated for city council district lines that reflected the minority-majority makeup of the city's population. The group effectively crafted different genres, including informational Google Docs, maps, form letters, petitions, social media graphics, press releases, and public speeches to advocate for their position. This research argues for the study of activists' digital literacy practices and the role of digital technology in activist efforts.
March 2024
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Fernweh Interdisciplinary Research Visualizer: A Data Visualization Tool for Interdisciplinary Research Scoping ↗
Abstract
The Fernweh Interdisciplinary Research Visualizer is a software tool employing the SCOPUS cross-disciplinary dataset to display the scope of research on interdisciplinary topics across subject areas in a bubble graph format. Researchers can conduct meta-research, discover relevant research across subject areas, and introduce students to the scope of interdisciplinary concepts with this tool. This experience report outlines the process of developing the tool, then demonstrates the results of the tool by visualizing a map of the interdisciplinary research area "social media" across 27 subject areas, 329 classifications, and 42,473 journals.
September 2023
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Review of "Writing in the Clouds: Inventing and Composing in Internetworked Writing Spaces by John Logie," Logie, J. (2021). Writing in the clouds: Inventing and composing in internetworked writing spaces. Parlor Press. ↗
Abstract
In the wake of the controversy surrounding the new AI chatbot application, ChatGPT, I wonder how Logie would seek to include this new technology in his work. I ponder this because, throughout the book, Logie presents compelling evidence for why the concepts of invention, composition, and internetworked writing should be embraced and not feared. While some denounce the application and take to social media to disparage the possible negative impact on students, creativity, and composition, ChatGPT, I believe Logie would argue, would be a powerful tool we can implement to become "composers." He believes that through cloud computing services we are now more apt to collaborate, use, remix, and create rhetorical modes that extend far beyond the formulaic argument, therefore we are composers. So, Logie applies the idea of a composer as someone who is a "prosumer" (Toffler). This composer is media literate and transforms traditional rhetorical canons into multimodal compositions such as memes, Google Docs, and digital collages. However, his overarching argument is that internetworked writing tools have democratized writing through that same offering of innovative outlets. His book is arranged in a way that walks the reader through this argument.
March 2022
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Review of "Rhet Ops: Rhetoric and Information Warfare edited by Jim Ridolfo and William Hart-Davidson," Ridolfo, J., & W. Hart-Davidson. (2019.) <i>Rhet ops: Rhetoric and information warfare</i> . University of Pittsburgh Press. ↗
Abstract
Rhet Ops: Rhetoric and Information Warfare provides a timely set of perspectives on the intersections of digital rhetoric and militarized operations conducted to foment or curtail violence. Rhet ops, shorthand for rhetorical operations, refers to the use of rhetorical theory by state or non-state actors to carry out coordinated military actions (operations). Perennial questions about rhetoric, ethics, and technical and digital communication (i.e., Katz, 1992; Lanham, 1993; Ward, 2014) inform 16 chapters by practitioners and academics who provide analytical and practical insights into "what it means to learn the art of rhetoric as a means to engage adversaries in war and conflict" (Ridolfo & Hart-Davidson, p. viii, emphasis in original). Rhet Ops' focuses on "the dark side of digital composing" (Ridolfo & Hart-Davidson, p. 3, emphasis in original)---from GamerGate to ISIS to the seemingly benign digital interfaces we interact with every day---making it especially salient in a time when violence and rhetoric intertwine constantly. Further, editors Ridolfo and Hart-Davidson have curated examples of #RhetOps on Twitter for years which fosters indefinite public tracking of #RhetOps, a move toward accountability.
December 2021
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Review by "Literacy and pedagogy in an age of misinformation and disinformation," Edited by Tara Lockhart, Brenda Glascott, Chris Warnick, Juli Parrish, and Justin Lewis; Lockhart, T., Glascott, B., Warnick, C., Parrish, J., & Lewis, J. (Eds.) (2021). Parlor Press ↗
Abstract
Literacy and Pedagogy in an Age of Misinformation And Disinformation (2021) joins ongoing engagement with the topics of post-truth rhetorics (Carillo, 2018; McComiskey 2017; McIntyre 2018), evolving technologies in composition (Laquintano and Vee, 2017; Craig, 2017), and literacies pedagogies for our current moment (Colton and Holmes, 2018; Vee, 2017). Stemming from renewed interest in fake news after the 2016 election, the effects of the Trump presidency and its impacts in literacy education are represented throughout. This collection of 18 essays edited by Literacy in Composition (LiCS) journal editors Tara Lockhart, Brenda Glascott, Chris Warnick, Juli Parrish, and Justin Lewis continues the work of their 2017 special issue, "Literacy, Democracy, and Fake News." By bringing together "a range of perspectives---from literacy professionals in higher education, K-12, journalism, information technology, and other fields" (p. 2), the collection models a central condition for teaching within this context: to combat misinformation and disinformation, it is necessary to take a collaborative, interdisciplinary approach that expands outside of academic settings and brings together a wide range of expertise. Supporting this goal, the collection features six interviews moderated by Tara Lockhart. Each interview engages with a professional and/or educational staff, including social media strategists/curators/editors and curriculum/program coordinators, to explore how misinformation and disinformation is affecting all of us. Thus, Literacy and Pedagogy in an Age Of Misinformation and Disinformation "creates a polyphonous interrogation" (p. 6) to open up spaces and "opportunities for different kinds of literacy workers to hear and learn from each other---a networked approach that echoes the patterns of information ecologies themselves" (p. 6). Readers are invited to engage with the collection through "four essential threats that emerge most urgently from the collection's contributions" (p. 8). These include: 1) keywords and definitions; 2) contextualized praxis and pedagogy; 3) rhetorical analysis; and 4) "citizenship and civic literacies" (p. 13) based on people's different positionalities relating to misinformation and disinformation---as students, professors, journalists, social media specialists, etc. However, as readers will find, other organic pathways emerge based on format (curricular/course design, interviews, etc.) and context (higher education, K-12, online environments, etc.). Ultimately, it is within this complex web that we find a sustained engagement with practical and tangible strategies, pedagogies, and processes to think critically about how we combat misinformation and disinformation inside and outside of the classroom.
May 2020
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Abstract
On behalf of SIGDOC and CDQ, we wanted to reach out to all of you and thank you for all you do in this difficult time. Our organization's greatest strength is in its members, and we hope you are all staying as safe and sane as possible while COVID-19 changes the way we work and play. SIGDOC has yet to reach an official decision on the viability or nature of our 2020 Conference in Denton, TX, but the Executive Committee along with this year's Conference Committee, lead by Stacey Pigg, are in consistent contact and weighing options. Above all else, our decision will be informed by the values that we have articulated as an organization, which are: valuing human well-being; engaging in financial stewardship; respecting labor; foregrounding accessibility; supporting early-career scholars; establishing continuity; managing community and networkbuilding; supporting innovation; valuing industry practices; and maintaining and facilitating interorganizational and international relationships. The option for SIGDOC 2020 that best addresses these core values will be the option we select. For now, we have confirmation that the proceedings publications will be moving forward and supported by ACM and included in the Digital Library regardless of the decision we make on the conference. This is great news, and fulfills our values in supporting scholarship and valuing the labor done by our authors, reviewers, and our program cochairs, Josephine Walwema and Daniel Hocutt, who have worked diligently in the midst of the pandemic. CDQ will continue to publish as often as we are able. We understand that our workflows have changed, dramatically for some of us. So while it may be that extra time is occasionally needed for a review, we remain committed to providing you as rapid turnaround as we can, and publishing cutting-edge research on communication design through our original articles, experience reports, and book reviews. In this issue, for example, we are pleased to share with you Sonia Stephens and Dan Richards' "Story mapping and sea level rise: Listening to global risks at street level," and Jennifer Roth Miller, Brandy Dieterle, Jennifer deWinter, and Stephanie Vie's "Social media in professional, technical, and scientific communication programs: A heuristic to guide future use." These two excellent articles are accompanied by reviews of Jonanna Boehnert's Design, ecology politics: Towards the ecocene, reviewed by Ryan Cheek, and Christa Teston's Bodies in flux: Scientific methods for negotiating medical uncertainty, reviewed by Ella Browning.
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Abstract
This article reports on the results of a research study supported by a CPTSC research grant that analyzed programmatic use of social media in professional, technical, and scientific communication programs (TPCs). This mixed-methods study included a survey of TPC program administrators (n = 29), an inventory of TPCs' social media account use (n = 70), and an inventory of TPCs' course offerings that included social media (n = 27). Results showed that programmatic use of social media requires strategic consideration, particularly in order to generate two-way communication, a goal of many of the TPCs studied. To that end, our article generates questions and guiding suggestions (drawn from our three-part study) to guide administrators who wish to include social media in their TPC.
May 2019
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Abstract
Risk associated with a Pacific Northwest earthquake was expressed through a moderately successful social media risk communication campaign known as #14gallons. #14gallons encouraged people to collect and store 14 gallons of fresh water per person and take a selfie with their water, tagging others to do the same. This article frames the hashtag campaign within scholarship on the rhetoric of risk, defines the genre of the "risk selfie," and then uses a modified version of Laurie Gries's iconographic tracking method to produce information about the campaign that can be productively employed by risk communication practitioners.
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Abstract
Defining global warming as a rhetorical construct built by stakeholders, this study investigates how Chinese state and social media understand risk and responsibility regarding climate change. This multi-layer, multi-dimensional, statistical and qualitative textual analysis focuses on the ratification and implementation of the Paris Agreement and the U.S. withdrawal from it. Findings indicate that a new green public sphere led by grassroots experts and aided by lay people is burgeoning in China and changing the way people conceptualize environmental risks and engage in environmental protection. With theoretical and methodological innovations, this study contributes to the emerging field of transnational environmental communication.
January 2019
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Abstract
Technical communication (TC) practice is changing in significant ways, due largely to maturing technologies and increasing consumer demand for content designed for a multitude of devices and delivery channels. Whereas ten years ago technical communicators primarily produced static documents, today they primarily produce modular content components, the essential building blocks for the vast array of information products (e.g., user guides, training materials, product descriptions) that organizations must deliver in a variety of publishing formats, such as PDFs, websites, embedded user assistance, dynamic delivery, and mobile applications. In addition, technical communicators increasingly contribute to user experience (UX) projects, create video documentation, curate user-generated content, and manage social media communications.
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Abstract
Every organization relies on information to communicate with prospects and customers - blog posts, articles, whitepapers, user manuals, web portals, videos, tweets, social media posts, moderated forums, and more. This means that many people are creating content and are delivering it in multiple ways. To meet our users' needs, we need information architecture (IA) to provide the framework for developing and delivering this information. Although most content creators do not think of themselves as information architects, many of them perform tasks that are information architecture responsibilities. If you decide what information gets created and delivered, identify keywords to support findability, or organize the hierarchy for a table of contents, you are performing IA tasks. To learn who was performing these tasks and how they ended up with this role, I conducted a survey. This article presents my analysis of the results based upon my experience and relevant industry sources.
March 2017
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Abstract
This article explores the relationship between gesture and content on the social media platform Facebook. Analyzing the results of a digital content analysis of more than 1,600 posts from the Roatan Marine Park's Facebook page, this study reports the significant correlations found between various types of content, media, and engagement gestures. Findings suggest there is a relationship between content and gesture on Facebook, but what triggers stakeholders to "like" and "comment" on content is different from what triggers them to share content. The study concludes with six applications of these findings relevant to practitioners working with nonprofit organizations on Facebook.
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Abstract
The ubiquity of social media for professional and personal purposes has proven both an asset to scholars in writing studies (broadly conceived) and, in some cases, a cause for concern. Recent news events suggest that institutional decision-making surrounding social media is reactionary, severe, and steeped in discussions of "risky behaviors." These events (and others) result in anxiety surrounding social media use among individuals and organizations. In this article, we respond to these concerns with an empirical, mixed methods pilot study that investigates the ways new and emergent scholars might mitigate potential problems associated with social media use. The article presents preliminary findings that destabilize rule-based approaches and introduce uncertainties and vulnerabilities that accompany social media use.
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Abstract
Technical support, a traditional practice of technical communication, is rapidly changing due to the ubiquitous use of digital technologies (Spinuzzi, 2007). In fact, many technology companies now have dedicated Twitter accounts specifically for providing technical support to end users. In response to this changing technical support landscape, we conducted an empirical study of Twitter-based interactions among six companies and their customers in order to examine the nature of the emerging technical support genre on Twitter. Among other findings, we discovered technical support was widely sought among the customers of the companies studied (Comcast, Verizon, AT&T, Samsung, Hewlett Packard, and Dell) with nearly 200,000 tweets recorded in just a 38-day timespan. We also found a majority of individuals used Twitter to complain about a brand as opposed to seeking support for a specific technical problem. In our entry, we discuss the implications of these and other findings for technical communication practitioners and researchers who design for technical documentation in social media contexts.
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Abstract
This article examines the illness/recovery narratives created through Facebook and shared in groups associated with the trauma of venous thrombolytic events (VTEs). Until recently, there was little public focus on VTE recovery; however, due to advances in medicine, patients who might have once died are now surviving, but there is limited literature about what surviving a VTE means for the individual. As a result, people look for others like themselves to help them adjust to this situation. In this context, Facebook affordances help extend traditional illness narratives between patient and healthcare provider from a private to semi-public or public space. Individuals participating in these groups transform not only themselves, but others, eliciting empathy, sharing experiences, and developing a platform upon which to critique healthcare practices.
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Abstract
In less than a decade, social media have transformed almost every aspect of our lives. Now, most of us check our Facebook accounts more frequently than we check our watches, and it is not uncommon for one's Twitter following to encompass dozens --- if not hundreds --- of individual. The broad reach and the interactive nature of such media allow us to exchange ideas across vast distances and engage in conversations with broad audiences in the blink of an eye. As such, social media have become a central component of the communication practices of almost every kind of organization. But as with any technology, there are considerations one should keep in mind.
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Abstract
Motherhood is often a source of guilt, conflict, and ambivalence, and any communication about motherhood must be governed by an ethic of care and principles that take into account the fraught nature of such an identity. Social media provide individuals with new ways to discuss aspects of and share information about motherhood in different communication settings. Within this context, this article presents the results of 18 qualitative interviews of "mommy bloggers" and reports on the communication design principles and techniques these individuals employ to reach audiences of women. It also takes into account the contexts of users through social media. Overall, these bloggers use communication strategies such as identification, a rejection of perfectionism, an ethic of care, stories and narratives, branding, interactions with users, and a conversational tone to reach the target audience of women. These women act as professional communicators online by understanding this audience, living the reality of this audience through their own experiences, and designing communication that appeals to and ultimately improves the lives of their users. A study of their communication patterns can provide communication designers with insights on what I call empathetic user design and the importance of lived experience as authority.
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Abstract
The help documentation landscape has changed with the growth of various forms of social media. People now post how-to videos to YouTube, they write crowdsourced documentation for open-source software, and they participate in and draw from a wide range of help forums. These forums are a form of crowdsourced help information in which experts and amateurs come together to address questions and explain materials. While these online forums can be thought of as a threat to the roles of technical communicators, they also present opportunities for professionals to adapt their skills to new roles as "community managers" of professionally sponsored forums. This article examines that point by showing how communication design is important for developing online help forum communities. Through the analysis of ethnographic and interview data, the article covers different areas of design important for understanding help forums as networked forms of technical communication.
January 2016
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Abstract
In this paper, the authors discuss how the technical and ideological design of WeChat, a social media platform, enables the free flow of information within the context of heavy Internet policing and surveillance in the People's Republic of China. Through a case study of two instances of grassroots and social activism, the authors highlight how three unique features of WeChat---Moments, Friends' Circle, and Share to---enhance privacy and security issues related to information dissemination. In both cases examined here, the unique design of certain WeChat features enhanced privacy and security in ways that allowed for the free dissemination of information and public involvement through social media. In examining these cases, this study represents one of the first attempts to use a Chinese social media app to examine technology design within a particular political and social context. The authors hope the results of this study will further our understanding of the reciprocal relationship between technology, design, and the social context in which technologies are used.
June 2015
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Abstract
Presentations are effective ways of communicating information, especially in the field of education, but they might not be equally or fully beneficial and persuasive to all users. Each member of the audience might be interested in a particular topic, come from a different background and profession, and have his or her own personality traits. In this conceptual paper, we first describe our persuasive personalization model; the Individualization Pyramid based on Yale Attitude Change Approach. The model consists of the following main sections: selecting contents by applying segmentation, adjusting comprehensibility of the text, tailoring the language of the text to fit with user's personality and recommending content that is associated with user's personal history within the related subjects. We then propose an enhanced version of our previously published presentation builder, which uses users' digital traces such as those on social media to personalize presentation content. Finally, we highlight the available tools and algorithms to assist us with developing the system.
January 2015
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Abstract
This study examines an ethnographically-collected set of social media posts from 5 applications in order to understand the rhetorical functions of something we call "metacommunicative" hashtags (e.g., #PackersGottaWinThisOne, #thisweddingisawesome). Through a process of inductive analysis, we identified recurring genre functions that are both context-specific to applications' ecologies and, at the same time, "stabilized enough" (Schryer, 1993, p. 204) to warrant the use of rhetorical genre theory as a tool for understanding their communicative purposes
February 2014
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Social media in disaster response: how experience architects can build for participation by L. Potts, (2013). New York, NY: Routledge ↗
Abstract
Liza Potts' recent book, Social media in disaster response: How experience architects can build for participation , explores the ways in which social web tools provide researchers and practitioners with opportunities to address disaster communication and information design for building participatory cultures. All too often, researchers and design practitioners in both the academy and industry think of social web tools as static, as "single-serving interfaces, systems, documents and silos" (1). In order to meet the progressive needs of contemporary knowledge workers, interdisciplinary teams that include humanists, social scientists, and technologists must build better architectures for everyday experiences users encounter in social media. Although issues of social media experience and participation may seem of concern to only a small group of information and experience designers---or, "experience architects," as Potts terms them---Potts argues that anyone who cares about writing, communication, social web design, and development should be deeply concerned with these issues, especially as they relate to how information is located and distributed as knowledge across the social web during times of disaster.
August 2013
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Abstract
In this poster presentation, the author traces health communication in online spaces, especially conversations about hypothyroidism on Twitter. Specifically, the author looks at how participants on Twitter use the hashtag #hypothyroidism for patient agency and advocacy. The strength of ties between #hypothyroidism (the Twitter hashtag) and the actors necessary for its existence is also discussed. This poster presentation argues that Twitter can strengthen patient agency and advocacy in both online and offline relationships between hypothyroidism patients and healthcare professionals. Patient agency and advocacy is accomplished because Twitter helps to build communities of support between and among patients and professionals through the immediacy and accessibility of information.
January 2013
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Abstract
This poster reports data from a pilot study of communication practices in the microblogging site Twitter. A content analysis was conducted on a random sample of 50 tweets from the #hpv (human papillomavirus) stream in order to determine any recurring practices such as use of links, retweets, uses of the @ symbol, and other phenomena. The pilot study found that, unlike studies conducted on communication patterns in Twitter streams, the participants in the #hpv stream use it to primarily broadcast information as opposed to interacting and conversing with one another, and collaboration, while present indirectly, is minimal. The researcher plans to expand the sample set to 900 tweets and continue the process of content analysis in order to determine more solid findings for practices of communication in this space. The researcher also plans to examine other spaces relevant to the exchange of information on HPV, conduct content analyses for them, and compare them to the findings on Twitter. The goal is to use these findings for both health and technical communication so that better systems can be designed to optimize the power of participant generated information spaces.