English technical writing clearly emerged during the Renaissance and the first decades of printing, but during the 1641–1700 period technical writing gained credibility and prestige. It was a valued tool for achieving the utilitarian ends of an age in which practical goals were valued more than aesthetic ones. Technical writing can be found in a range of disciplines, such as agriculture, medicine, science, as well as the major English trades and crafts. As a valued form of discourse, it illuminates the world of work in seventeenth-century England and the problems faced by the early experimenters of the Royal Society who sought to use science to solve major human, military, and economic problems while seeking to expand understanding of nature. Studying technical writing of this period allows us to track the continued development of technical writing as a distinct form of discourse.

Work with structured abstracts—which contain sub-headings in a standard order—has suggested that such abstracts contain more information, are of a higher quality, and are easier to search and to read than are traditional abstracts. The aim of this article is to suggest that this work with structured abstracts can be extended to cover scientific articles as a whole. The article outlines a set of sub-headings—drawn from research on academic writing—that can be used to make the presentation of scientific papers easier to read and to write. Twenty published research papers are then analyzed in terms of these sub-headings. The analysis, with some reservations, supports the viability of this approach.

As proposed in the classic work by Hervey Cleckley, M.D.— The Mask of Sanity—a psychopath typically meets sixteen diagnostic criteria. Every one of them applies to Richard Hickock as he is revealed by Truman Capote's In Cold Blood, a nonfiction novel about the murder of Kansas farmer Herbert W. Clutter and his family forty years ago. It transcends the boundaries of traditional journalism by closely examining the entire constellation of antisocial personality traits that Hickock exhibits. Drawn in large part from jailhouse interviews, Capote's portrait of Hickock breathes life into the psychiatric literature, thus rendering intelligible the mental evaluation provided by the physician who examined the accused in preparation for his upcoming trial. In so doing, Capote's best-selling masterpiece serves as a case study of a psychopath, one that conforms to established medical authority while maintaining its popular appeal.

In the workplace setting professionals use language to create boundaries of exclusion and inclusion, using the discourses of their professions and of specific workplace domain. Some boundaries are marked by formal tests—directed memos, posted notices, stamps that read “For Your Eyes Only.” Less overt forms, and arguably more effective, are specific rhetorical devices relying on knowledge of the corporate and professional culture. People are included or excluded from such cultures by their knowledge and ability to manipulate professional fables and folklore, historical data, workplace experience narratives, and practical knowledge. These discourse practices can be used to promote solidarity and positively strengthen professional cultures, but they can also be used to obstruct communication and to create social fragmentation in the workplace. This article examines some examples of discourse practices among managers and employees in the customer service department of a large manufacturing firm, and shows how knowledge of the ways that language can both include and exclude people from cultural groups in the worksite can help professional communicators facilitate more effective and responsible communication practices in workplace settings.

This article discusses a theoretical framework for situating interpretations of textual data collected during research. Based on the reader response theory of Louise Rosenblatt, this framework consists of a continuum representing the range of interpretative assumptions—stances—researchers can bring to their reading of textual data. The continuum is bounded by the two most extreme stances defined by Rosenblatt as efferent, roughly comparable to the stereotypical scientific interpretative tradition, and aesthetic, roughly comparable to the stereotypical humanities interpretative tradition.

While some models of computer writing environments have emerged in the literature on writing, most of them are done with the purpose of helping writers in an academic context and very few, if any, with the aim of facilitating the work of professional writers or students in professional writing. We think, however, that we can learn from the previous models to build a multi-purpose computer writing environment that will take into account the needs of the professional writers as well as those of the students learning to write. We will begin by looking at some models of writing proposed by Hayes and Flower in 1980 and also at the model of White and Arndt. Afterwards, we will review the model of professional writers developed by Clerc and link it with the previous models. We will then have to look at some computer writing environments described in the literature and see how these environments take into account the process and tasks identified in writing. Finally, we will suggest our model.

The ongoing antitrust battle between the U.S. Department of Justice and Microsoft Corporation presents technical communicators with two ethical questions: 1) Is it right, good, or fair for Microsoft to give away its Internet Explorer browser? 2) If Microsoft gains monopoly control over the PC browser market, will this be good for us? In this article, I exam these questions using traditional rights-based ethical theory (Kant), utilitarianism, and John Rawls' principles of justice, concluding that it is neither good nor fair for a company having a near-monopoly over a market to sell products below fair market value, nor is it good that one company stands to gain monopoly control over the PC browser market. When the discussion turned to Netscape, one Intel executive, who asked not to be identified, recalled Martiz [Paul Martiz, Microsoft Group Vice President, Platforms & Application] saying: “We are going to cut off their air supply. Everything they're selling, we're going to give away for free” [1]. “We're giving away a pretty good browser as part of the operating system. How long can they survive selling it?”—Statement by Steve Ballmer, Microsoft President and CEO [2]. “Our business model works even if all Internet software is free,” says Mr. Gates. “We are still selling operating systems.” Netscape, in contrast, is dependent upon its Internet software for profits, he points out.—Statements by Bill Gates, Microsoft Chairman [3]. Only a monopolist could study a competitor and destroy its business by giving away products—Statement by Scott McNealy, Sun Microsystems Chairman [4].

Two separate studies, conducted among a total sample of 147 adults, explored the communicative effectiveness of imprecise frequency descriptors within the context of direct to consumer prescription drug advertising. Study One used imprecise frequency descriptors to describe level of side effect occurrence and then asked consumers to numerically estimate the frequency of side effect occurrence. A comparison of consumers' estimated to actual level of incidence indicated that they are unable to accurately estimate level of side effect occurrence when those levels are described by an imprecise frequency descriptor. Study Two presented consumers with a list of side effects preceded by an imprecise frequency descriptor. Consumers were then asked to estimate the relative likelihood of side effect occurrence. The results indicated that consumers are unable to accurately estimate the relative likelihood of side effect occurrence when a list of side effects are preceded by an imprecise frequency descriptor. The pattern of consumer response across both studies indicates that when imprecise frequency descriptors are used to describe the incidence of side effects within the context of direct to consumer prescription drug advertising, consumers estimate likelihood of side effect occurrence on the basis of an intuitive judgment of the side effect's commonness/severity within the general population.

Compelling arguments from researchers studying the rhetoric of science have convinced both scientists and humanists that technical writing involves invention, or discovery of the available means of argument. If we agree that inventio is crucial to technical writing, however, we encounter a problem: namely, that the rhetor engaged in invention as part of a technical writing process does not necessarily have expertise in the subject matter of the composition. What, then, is the expertise that the technical writer contributes to the invention process? Working from the notion that knowledge is an activity rather than a commodity [1], I argue that a technical writer's expertise in invention lies in an ability to adapt rhetorical heuristics to situations of interdisciplinary collaboration. This focus expands our understanding of how invention works when the goal of communication is producing knowledge across disciplinary boundaries, rather than winning an argument with persuasive techniques.1

In partial answer to the many questions that have been raised about the definition and location of technical writing programs, a random sample of full-time teachers of professional writing was conducted. The results indicate that those located in English departments do not receive the respect and support they need. Those located in other departments are significantly more satisfied. Some strategies for improving the situation are suggested.

The law has long been shaped by the technical aspects of compiling, writing, storing, and accessing textual verbiage. Text media technology affects all areas of the law, from its intellectual basis to its promulgation, dissemination and enforcement. From America's Colonial period, the operative state of the art of printing has accordingly shaped the development of the law in America, and has caused it to grow in a different direction from the law of England. Since the Colonial period, the state of the art of text media technology has made quantum evolutionary leaps forward, impacting American law in the process. Artifacts of these text media technologies are to be found in the statutes, legislative histories, judicial decisions, and other legal materials. Modern technology has accelerated the pace of text media technology development, and has impacted the law accordingly. Current developments continue to impact the law on an ongoing basis, and future developments in text media technology can be expected to leave their impact upon the law.

The views concerning “dangling participles” of grammarians, usage experts and authors of books on technical writing are reviewed and compared. Although many unattached clauses are clearly unacceptable, some are less objectionable and still others are acceptable practice. Absolute constructions and other clause-relational participial, infinitival and verbless clauses need no attachment to a proximate noun or noun phrase, and logical clauses that are not attached to a noun are shown as normal, acceptable use. Even clearly adjectival clauses are often unattached when followed by the passive voice, intransitives and several other grammatical structures; clauses between the subject and verb and at the end of the sentence are also often not attached to the immediately preceding noun. Cultural (perhaps also gender) differences between humanistic teachers and task-oriented engineers are noted as possible causes of different viewpoints regarding the use of unattached participles, and greater acceptance of the many acceptable forms of unattached clauses is argued.

Communication between the West and the Middle East has at times been tenuous, disjointed, and ineffective. Due to the ever-increasing global market, it has become essential that American technical communicators cross these geographic, cultural, and language barriers to bridge this historical communication gap. Business with Saudi Arabia particularly has prompted American technical communicators to delve into all cultural and language dynamics of an Arab audience. In essence, the technical communicator must comprehend the impact of Islamic doctrine on the Arab business person; identify the philosophical, religious, historical, and social dynamics of the English/Arab communication process; recognize the fundamental differences between the English language and the Arabic language; and, after assessing the Arab audience and language level, implement the most effective communication strategies for effective communication with a high-context society such as Saudi Arabia.

The role of literary and rhetorical tropes in scientific discourse is frequently overlooked, largely because “rhetoric” and “science” seem to be incompatible modes of expression. However, if we look closely at scientific explanations—especially those designed to inform a general public—we find that they are as reliant on, if not more so, than more “subjective” forms of public discourse. In A Grammar of Motive, Kenneth Burke posits that all forms of discourse rely heavily on the “four master tropes” of metaphor, metonymy, synecdoche, and irony to express ideas, and science is not an exception. This article outlines the processes behind the four master tropes and demonstrates instances where these tropes occur in the expression of scientific concepts found in such fields as biology, physics, and even mathematics. The purpose is to show that, contrary to what many members of the scientific (and lay) community suppose, rhetorical and literary tropes are necessary components to a linguistic understanding of complex scientific concepts; that such tropes do not hinder our understanding, but are in fact necessary to it.

This study explored the relationships among communication technologies, communication apprehension, writing apprehension, and computer anxiety. The results indicate that significant relationships exist between computer anxiety, and computer/wordprocessing, between computer anxiety, and computer electronic discussion group, between computer anxiety and online computer service, between computer anxiety and CD-RAM, as well as other types of technology. Other results reveal that students are least experienced with programming computers, computerized electronic discussion group, computer conferencing and Integrated Service Digital Network (ISDA). Significant differences occurred between gender groups on cellular phone scores, writing stories/poetry scores, computerized electronic discussion group scores, satellite TV scores, electronic videogames scores, and computer/video conferencing scores, as well as communication apprehension scores, writing apprehension scores, and computer anxiety scores. The specifics of these results and other significant differences are reported and discussed in this article.

Daniel Defoe, one of the pioneers of the English novel, primarily earned his living as a journalist, pamphleteer, proposal writer, and freelance business consultant. A born entrepreneur, Defoe's many projects included promoting and marketing the first practical diving bell, designing commercial fisheries and improving London's sewer system, producing a series of popular self-help manuals, and founding and editing the first English technical writing journal, The Projector. These were the products of Defoe's indefatigable pen, and the utilitarian simplicity of his business and technical writing has strongly influenced English prose ever since. This article will examine two major pieces of Defoe's professional writing: An Essay of Projects, (1698) a portfolio of his best proposals, and the landmark The Complete English Tradesman (1725), the first English business writing manual. These and similar texts would form the loam of Defoe's great novels, Robinson Crusoe (1719), Moll Flanders (1721), and A Journal of a Plague Year (1722). While Defoe's professional writing shaped his creative writing, his gifts as a novelist—his plain, demotic style, his knack for concise narrative and analytical summary, his ability to create convincing personas through textual documentation—shaped his business writing. Both forms of writing made him the premier spokesperson of a new social and economic order.

Administrators and teachers for professional communication programs often are anxious to develop curricula that will teach “real world” practices of workplace practitioners. Many connections can and have been established in response to that concern. However, both practitioners and educators may mistakenly see such connections as a one-way exchange: practitioners with privileged knowledge sharing as a professional courtesy and with hopes of hiring graduates who may need less training on the job. However, the growth and sophistication of scholarship in professional communication, along with changes in the workplace that have led to more professional development needs among practitioners, have created new opportunities for two-way exchanges of expertise. Academics from professional communication programs now can and should use their programs' connections with the workplace to influence practices in the field. This article suggests ways to create more bi-directional educational exchanges.

This article analyzes the ethical perspectives of four technical communication textbooks. It argues that the authors do not engage in ethical inquiry as it is defined traditionally. Instead, they engage in the ethics-related activities known as moral casuistry, which deduces moral judgements, and moralism, which prescribes moral principles. The authors deduce and prescribe, but they do not justify or critically examine the underlying principles of morality. The analysis also suggests that at least two of the textbooks introduce ideas that are either inconsistent with traditional ethical theories or are subject to the objections that philosophers have raised against them in previous ethical inquiries. Finally, the article recommends that authors avoid approaches that are either strictly rhetorical or provide no ethical guidelines for students. They should avoid resorting to cursory accounts of traditional ethical theories because briefly mentioning philosophers' ethical approaches has very little practical value. They should also treat moral principles, not as objective and self-evident statements of fact, but as evaluative assumptions whose truth-values and meaning are both tentative and lacking universal agreement.

This article shows how an apparently minor innovation, special highlighting to indicate that a term represents an artifact of the user interface, has implications for sentence grammar. In short, the highlighting increases the semantic complexity of the sentence in which it appears, and unless the highlighting is used with the utmost care problems can arise in interpretation.

This article argues that examining leaders and leadership techniques is a valid subject for technical and professional writing and communication classes. The article describes an assignment for studying leadership and provides related instructional materials.

Noting that recent research in workplace writing tends toward description of contexts for writing, this study turns its attention to text itself, focusing on the nominal expressions in the discourse on management. Analysis shows that these nominals recursively delete not only agent roles but also those of experiencer, object, and goal, and at the same time conflate the interests of researchers and managers. Calling on pragmatic theories of politeness, Giddens' characterization of bureaucracy as reflexive system, and Foucault's concept of “governmentality,” this study suggests that management nominals are a particularly intense expression of modernity itself.

This article demonstrates the advantage of having students create their own Web pages (hypertexts) to enhance their awareness of the importance of rhetorical organization. Hypertexts utilize a method of linking pages to each other. This “linking function” of hypertexts causes writers of hypertexts an increased need for more attractive pages and effective presentation of information. Compared with writers of regular writing, hypertext writers also have much more choices in showing information. By letting students exploit these choices and possibilities, instructors of writing can force students to analyze the relationships both within and between pieces of information. Thus, instructors can increase students' awareness of the importance of rhetorical organization, which is mainly responsible for indicating structures and relationships of information in regular writing.

For researchers, a key issue in developing electronic mail as a survey method is to understand what factors are at play as a potential respondent chooses to open or delete a mail message. This research investigated the process by which individuals make decisions about opening and reading versus deleting electronic mail and also assessed attitudes toward electronic mail surveys. The sample received an electronic mail message followed by a telephone interview. Results indicated that individuals delete mail when the subject line does not interest them or when they do not recognize the name of the individual sending the e-mail. Those interviewed reacted favorably to e-mail surveys for scientific research despite issues of anonymity. However, respondents overwhelmingly described a dislike for commercially based electronic mail surveys.

Service learning, an expanding pedagogical movement, educates students to volunteer their expertise for the benefit of society. Teachers of business and technical writing can apply this pedagogy by assigning students to write for nonprofits. Such assignments prepare students for both workplace writing and responsible citizenship. To help our profession consider the appropriateness of this pedagogy, this article describes the origins of the movement and proposes a rationale for it in our field. This article then explains sequential projects and teaching methods intended to reduce problems related to collaborative writing for nonprofits. Last, resources are identified to help prepare grant proposals, perhaps the most beneficial kind of document for nonprofits.

This article claims that the primary determinant of how texts are structured and produced in scientific and technical communication is the ideology of the ruling force. Scholars concerned with ideology in scientific and technical communication have treated ideology as a competing approach to writing not as the determinant of writing. Thus, they have not been able to suggest how texts are structured and produced. Scientific and technical writing actually belongs to a tradition in which science and scientific activities have always been used to create and transmit the ideology of the ruling force. An examination of several cases of scientific and technical communication suggests that ideology of the ruling force indeed determines how a text is structured and produced. The immediate implication is that we should perhaps avoid resistant pedagogy and try what I call the “revelation pedagogy,” which is aimed at dialogue rather than resistance.

One function of language is to communicate substantive information, but that is not its only function—sometimes not even its primary function. The criminal and drug class adopt an argot unintelligible to law abiding citizens, and that cipher function is one of the purposes of that language. Teenagers of any era adopt a vocabulary that shows that they are hip or hep or with it or cool. Such languages are often rich in metaphor and at their root poetic. It is fascinating to investigate these elusive and protean sub-languages, because they demonstrate with modern instances how language has evolved and how it continues to evolve. Our present focus, with technical sub-languages reveals sociological functions of language that transcend mere transfer of substantive information. Technical language would seem to be at the opposite pole from criminals' argot or teenagers' cool slang. We might expect it to exhibit that so-called purer function of transferring information, little affected by sociological factors. Nonetheless, we find one sociological feature, the shibboleth, acting widely throughout technical fields. This is our current topic.

In the future, more and more technical writers across the discipline are likely to become involved in designing and developing multimedia products. Entering this new, challenging, and rewarding field requires retooling current skills used in the production of text-based information products to add knowledge of a wider range of media, including audio, video, computer graphics, digital photography, and authoring systems. This article presents an overview of the process of bringing a multimedia product to the point of sale.

Technical writers and editors assume that readers are generally helped when nominalizations and the weak verbs that accompany them are replaced with the verb form of the nominalization. The study discussed here tests that assumption. Specifically, the study assessed the effect of nominalizations, nominalization imageability, and idea importance on readers' recall of technical prose. The results indicate that denominalized text is most effective in helping native speakers focus on more important information. Yet for non-native speakers, nominalized text may work quite well. Conclusions and recommendations for further study are offered.

The detection of flaws in a list provides an opportunity to widen the perspective on the list content [1]. An additional opportunity occurs when the list heading has two distinct meanings. The list may then be represented better by a two-dimensional array. The case considered is that of the term function used in a list heading. Split into its most common meanings, objective and means used, it provides a new view on the list content. It produced, for instance, a two-dimensional structure for the main functions of language.

Now that intranets have become the new model for information technology systems, we can expect that more organizations will adopt online document review and editing procedures. This may be problematic for technical editors. Survey studies published in 1992 and 1995 found that most technical editors were still editing on paper most of the time even though an overwhelming percentage of them had access to computers and expressed a positive attitude toward using computers for editing-related tasks. In this article I review discussions of online editing in the technical communication literature to understand how online editing has been constructed within the discipline and why many technical editors remain loyal to traditional paper-based procedures. I discuss a recent call for emulating handwritten mark-up and author queries electronically and compare this “technical fix” with the collaborative online editing affordances of the latest word processors. I then discuss studies of online reading and composition whose results suggest that the materiality of hard-copy editing procedures may contribute to some inherent advantages over online emulations of such procedures, or at least foster the widespread perception that certain advantages exist for hard-copy editing. I conclude by urging an open-minded and flexible but also critical perspective toward online editing technology. Such a perspective should help make the move to online editing a more positive experience for technical editors. It might also help them define a higher-level role for editing in the information and document development process.

One method of assessing the opinions that physicians hold about science writers is to examine the public record, represented by two periodicals: the Journal of the American Medical Association and the New England Journal of Medicine. The citations to the news media that appear in the indexes of the two journals during the last fifteen years yield thirty-four opinion pieces, consisting of editorials and letters to the editor. The timing and content of medical news are of particular concern to physicians. Specifically, they watch for violations of the Ingelfinger Rule and the press embargo system—policies designed to ensure that physicians have access to medical information before it becomes widely disseminated to the general public—as well as errors of medical fact.

Many current technical writing handbooks still advise writers to avoid the passive voice except in certain limited situations, primarily when the agent is unknown, understood, unimportant, or better left unnamed. However, a growing body of research indicates that the passive voice has a broader array of rhetorical functions. To identify some of the functions of the passive, as well as the active, voice, the frequencies of active and passive verbs were determined in 185 documents written by twenty-eight civilian and military members of the U.S. Air Force. The frequencies were similar to those in similar types of documents written by nonacademic writers in previous studies. In addition, writers were queried about their reasons for choosing active or passive verbs. While the results of the study confirmed the importance of agency in the choice of active or passive, they also revealed numerous other factors that were significant in writers' choices. The most significant reasons for choosing one type of verb over another were the voice of the verb, organizational requirements, audience awareness, efficiency, genre, euphony, personal preference, agency, emphasis, and topic-comment flow. These results suggest that technical writing instruction and handbooks should promote general principles for the use of both active and passive verbs rather than advising against the use of passive verbs.

The authors, co-instructors in a health sciences technical writing course, investigated the expectations and needs of audience in the health care professions. They desired to know if health care professionals had expectations significantly different from other audiences. Through interviews, they determined the audience's reading habits, the document qualities desired by the audience, and the audience's intended use of the documents. Some of the health care professionals' expectations are similar to those of all technical writing audiences, but some are specific to health care. The authors have applied this knowledge to the teaching of their course.

In 1994, the Chicago Tribune announced in a blaring page-one story that fraud had been discovered in an important nine-year-old medical study which compared two treatments for early-stage breast cancer. The study had assured women that lumpectomy plus radiation was as safe as the more invasive mastectomy procedure for early-stage breast cancer; however, the revelation of fraud called these results into question. We examine the reactions of two professional medical journals to demonstrate how negotiations for upholding ethical norms in science took place within the pages of these publications. Then, we analyze the public discourse surrounding the fraud and show that much of the coverage was devoted to scandal. Both forums missed opportunities: professional journals ignored a chance to explore the blurry boundary between “writing up” and “making up” results that all scientists must negotiate in interpreting and publicizing data, while public discourse neglected women affected by the fraud.

Several global factors suggest the necessity of internationalizing the business and technical writing curriculum: increases in international business, in the number of workers employed by overseas businesses, in U.S. companies exporting products abroad, and in ethnically and culturally diverse population within our own borders. Despite these factors, however, many teachers in the business and technical writing classrooms are unsure of why they should internationalize their curriculum, or what methods to use to ensure that students benefit from such a curriculum. This critical bibliography provides a practical resource for teachers of business and technical writing who wish to internationalize their curriculum. The bibliography is divided into sections to provide practitioners with resources discussing the rationale for internationalization to specific assignments they may consider using in their classroom.

Technical writing is rooted in books of Hermetic secrets and mining lore. Hermetic texts, written in the early centuries A.D., were based in experiential/experimental knowledge of illiterate people and were written as recipes for manipulating nature. Set against the legitimate, text-based academic knowledge of the time, this proto-scientific knowledge was called “secret” to give it authority through revelation. In the mid-1500s, Agricola combined the traditions of Hermetic secrets and handbooks to compile mining lore into De Re Metallica, in which he sought to write clearly and simply, illustrate information with graphics, and rationalize the use of occult knowledge based on its utility. This early technical text paved the way for philosophers, such as Francis Bacon, to legitimate scientific knowledge based on experience/experiments as being more “beneficial” for social organization than knowledge based on a priori textual authority and speculation in the then-dominant Scholastic tradition.

This article shows problems in the communication process between preparers and users of financial reports. In Sweden as well as in other European countries, understandability of financial reports is a qualitative characteristic that is increasingly focused on. This is partly due to the growing significance of the stock market as a source for venture capital. Test techniques from linguistics and pedagogy have been used in accounting research to investigate the understandability of financial reports. The cloze technique is used in this study to investigate the understandability of messages in two Swedish annual reports related to small investors, and sophisticated preparers and users such as auditors and financial managers. The results show that important parts of the reports were not understood by small investors. The conclusion is that if small investors are continuingly to be considered as a target group for these financial reports, then there must be a large improvement of the text material. Otherwise the financial reports must be left to sophisticated users and interpreters.

Recent graduates of a degree program in professional and technical communication were surveyed to identify their current employment, their attitudes toward their academic preparation, and the professional courses they found most helpful. The history and curriculum of Rochester Institute of Technology (RIT's) eleven-year-old program in Professional and Technical Communication (PTC) is described, as well as the program's “professional core,” its Liberal Arts core, and its cooperative education requirement. The survey was modeled after a previous survey the authors conducted with members of the Society for Technical Communication. The results of both surveys emphasized the basics of writing and computer skills. The degree program alumni also expressed the desire for a “more practical” curriculum that placed less emphasis on theory. Anecdotal responses from the alumni provided a unique view of the field through the eyes of its newest practitioners.

A large number of technical writing textbooks, many of them revised editions, is entering the college education marketplace. This review of five recent textbooks not only thoroughly analyses the content of the texts, but also raises two serious concerns. The survey finds that the textbooks provide inadequate guidance on paragraph structure. The survey also reveals that this textbook genre appears to rely upon a scanty, and sometimes dated, theory base. The authors ask whether this could lead to the production of manuals based upon “received wisdom,” rather than professional writing guides based upon sound communication theory.

While we know that communication skills are needed to secure employment and to be successful in the business world, it is important to identify skills that accounting students will be most likely to need in their entry level accounting positions. The purpose of this study was to examine more closely the specific communication skills required of accounting professionals. Clear messages are vitally important so the client and the accountant understand each other and the content of discussions. Whatever method of communication used, accounting professionals represent their company every time they write a letter or make a personal contact with a client.