This paper reports on a user experience (UX) study investigating how college students navigate university-sponsored online systems for sharing chosen name and pronouns. While the opportunity to share gender identity ostensibly enables inclusive and usable systems for queer students, the visibility of gender nonconformity also imposes surveillance concerns, as pronouns have become an organizing tool for governments and university boards intent on limiting diversity, equity, and inclusion initiatives. Drawing from trans and queer scholarship, this article suggests that the concept of visibility should be closely scrutinized in design settings where heightened visibility can present risks to bodily autonomy or safety.

The CIA's Operation PBSuccess represents a pivotal moment in Cold War securitization that illuminates technical communication's role in security contexts. We use Haas and Frost's apparent decolonial feminist (ADF) rhetoric of risk to trace how communicators mediated security logics across cultures and networks while exploiting technological asymmetries between the US and Guatemala. Building on theories of risk and (in)security framing, we demonstrate how the scriptwriters and hosts of Radio Liberación , as technical communicators, functioned as security actors complicit in the decades-long aftermath. We conclude by calling on technical communicators to approach risk communication through continued decolonial praxis.

This article examines the intersection of technical and professional communication (TPC) and open educational resources (OER) through a social justice lens, critiquing TPC's slow adoption of OER despite its transformative potential. The article highlights how OER addresses accessibility, affordability, and representation challenges in education, showcases successful OER implementations, and outlines strategies for transformative change. It argues that OER empowers educators to tackle inequities directly and calls for greater scholarly focus and adoption of OER to advance equity and inclusion within TPC.

Despite the recent surge in social justice and decolonial scholarship, technical and professional communication (TPC) research remains a potential site of oppression. This article is meant to be a call to action; it attempts to (re)ignite discussions about what we value and how we express what we value. It encourages the field of TPC to be more responsive to the experiences and struggles of research participants—those we engage during our knowledge production process. I explore what I call oppressive rhetoric in TPC research with a specific focus on the term subjects in institutional review board forms and in the reporting of some TPC research about research participants. I assert that in spite of our best efforts in advancing the goals of marginalized groups and despite the forward-looking trajectory of progressive research, more work needs to be done to address oppressive rhetoric in TPC scholarship.

To investigate how college students understand and use cloud technology for collaborative writing, the authors studied two asynchronous online courses, on science communication and on technical communication. Students worked on a group assignment (3–4 per group) using Google Docs and individually reflected on their experience writing collaboratively. This article explores leadership and how it interacts with team knowledge making and the collaborative writing process. Guidelines are outlined for instructors interested in adopting collaborative, cloud-based assignments, and the tension between providing clear instructional guidance for student teams and allowing teams to embrace the ambiguity and messiness of virtual collaboration are discussed.

Transitional care communication events—such as discharge from hospital—are complex and dynamic: impromptu questions are asked and answered, documents are discussed and signed, and health-care professionals and patients with different knowledge must work together to establish understanding. This article examines a set of patient discharge instructions that bear substantial traces of impromptu conversation in the patient discharge communication process and argues that we need to do more to account for such exchanges as a part of the complex information our documentation must coordinate and make accessible for end users.

In an effort to expand the range of ways graduate programs prepare students to be scholars and practitioners in technical and professional communication, this article argues for a fresh direct reengagement with stories, storytelling, and narrative as valuable ways of studying and effectively producing the varied texts of the workplace. The previous call for acknowledging the value of narrative traces back almost 30 years, and story is still being used in a variety of compelling ways, even as an overt regard for narrative has not been sustained. What may be lacking is a systematic way to transform assumptions about stories as informal anecdotes into stories as data for rigorous analysis. David Boje’s antenarrative theory and method offers technical and professional communication graduate students, scholars, and practitioners just such a compelling and timely position from which to consider workplace processes and products.

As technology continues to become more ubiquitous and touches almost every aspect of the composing process, students and teachers are faced with new means to make writing a multimodal experience. This article embraces the emerging sector of wearable technology, presenting wearable writing strategies that would reimagine composition pedagogy. Specifically, the article introduces Google Glass and explores its affordances in reframing student peer-review activities. To do so, the author presents a brief overview of wearables and writing technology, a case study of how the author deployed Google Glass in a first-year writing course, and a set of tips for using wearable technology in general and technical writing courses.

Culture as a research site and tool has been well established in the field of intercultural business and technical communication. In recent years, the perspective of culture as an ongoing process responding to contextual forces has been widely embraced in the field. Acknowledging the dynamic nature of culture helps communicators make contextual evaluations in intercultural business communication practices. While researchers strive to examine the dynamic nature of culture and contextual factors’ influence on culture and communication, little efforts has been made to examine the process of a cultural element’s generation, development, and transmission. To understand the notion of culture as a dynamic process for effective intercultural business and technical practices, it is necessary to conceptualize or describe how a cultural element or unit originates and develops along an evolutionary path. In this study, we focus on how the online meme serves as an empirically useful unit of culture, explore an online meme’s evolution process when it successfully transfers from an online marketplace to cultural space, and identify the qualities that constitute the success of the online meme.

This article examines the historical professional project that created the Institute of Radio Engineers’ Professional Group on Engineering Writing an Speech (IRE PGEWS)—now called the Institute of Electrical and Electronics Engineers’ Professional Communication Society (IEEE PCS)—and recounts the group’s early history in detail. It also traces the career and recovers the professional contributions of the main organizer of PGEWS: Eleanor M. McElwee (1924–2008). The formation of PGEWS in 1957 was an intraoccupational strategy of inclusionary usurpation by “publications people” seeking to elevate their status within the engineering profession rather than attempting to build a separate profession of technical communication.

Technical communication's attempt to prioritize theories of scholarship and pedagogy has resulted in several authors contributing a three-dimensional framework to approach technology: the instrumental perspective, the critical humanist perspective, and the user-centered perspective [1–3]. This article traces connections between this framework for technical communication and the philosophies of Michel de Certeau [4] and Andrew Feenberg [5], suggesting that the primary connection is a turn toward “rhetoric” as a mediator between scientific and philosophical communication. The article concludes that the current paradigm for understanding technology can be best understood by exploring three conjoined, yet competing, mentalities between a scientific, philosophical, and rhetorical worldview. While this three-dimensional approach provides a strong foundation for technical communication pedagogy and scholarship, it should continue to be re-examined for potential anomalies as the field continues to develop an identity.

This article argues that many methodological approaches used in intercultural technical communication research are limited in addressing emerging social justice challenges in many post-colonial, developing, and unenfranchised/disenfranchised cultural sites, where professional communicators have begun conducting research. It offers decolonial approaches as an alternative by highlighting how these approaches are used in an intercultural research that investigates attempts to localize communication that accompanies sexuo-pharmaceuticals from one cultural context to another. The article also discusses some the challenges and benefits of such approaches. The ways in which scientific research is implicated in the worst excesses of colonialism remain a powerfully remembered history for many of the world's colonized peoples. It is a history that still offends the deepest sense of our humanity [1, p. 1]. Global research raises many methodological and ethical challenges for technical communicators … because of the cross-cultural, international, and transnational nature of the work [2, p. 283].

This study traces Renaissance and post-Renaissance technical writers' use of classical rhetoric in English instruction manuals on the sport of falconry. A study of the period's five prominent falconry manuals written by four authors—George Turberville, Simon Latham, Edmund Bert, and Richard Blome—reveals these technical writers' conscious use of classical rhetoric as an important technique to persuade readers to accept these authors' authority and trust the information they were disseminating. These manuals employed several classical rhetorical techniques: invention by using ethos and several classical topics, classical arrangement, the plain style, and adaptation of the orator's duties. The explanation for this classical influence rests in the authors' own knowledge of classical rhetoric derived from sources such as Thomas Wilson, as well as the sources from whom these authors obtained their knowledge of falconry. The article ends by suggesting the origins through which these classical rhetorical techniques influenced the writing of the manuals.

This article traces the influences of hypertext theory throughout the various genres of online publication in technical communication. It begins with a look back at some of the important concepts and theorists writing about hypertext theory from the post-World War II era, to the early years of the World Wide Web 2.0, and the very differing notions of its potential. A significant challenge during this formative period was the fact that limitations in technology and infrastructure placed limitations on the potential envisioned by these scholars. The ways in which we look at early scholarship differ even a decade or more later, in terms of some of the information technologies and tools we use today. In the Web 2.0 era, we see a trend of blending and extension beyond principles found within hypertext theory in the tools we use and user experiences we create with them.

What is currently known about the history of the paragraph has relied on the work of the first English and American compositionists, humanists, and philologists of the late nineteenth century. Alexander Bain and his followers defined the requirements for the English paragraph and believed it had not existed prior to the eighteenth century. Their sole focus, on humanist and historical writing, yielded a distorted, if not an incorrect history of the paragraph. This article begins to correct that view, prevalent since 1866, by examining paragraphs of practical works, such as printed how-to books of the early English Renaissance until 1700. The variety and quantity of how-to documents increased with the growth of knowledge, advent of printing, and emergence and expansion of middle-class English readers eager for books written in an accessible, non-Latinate style. When we examine paragraphs from technical books printed as early as 1490, we find paragraphs that exemplify the qualities stipulated by Bain nearly 400 years later. The existence of well defined and formulated paragraphs throughout the English Renaissance and the seventeenth century in a wide variety of technical book—works ignored by literary scholars pursuing the history of English—suggests that the paragraph is clearly indigenous to the English composition, much more so than modern composition theory has acknowledged. This article explores example paragraphs of these first English printed technical works and begins to expand the history of the English paragraph. Further studies of later Middle English paragraphs in incunabula of practical, liturgical, and historical works will likely show the indigenous nature of the paragraph to English composition and allow scholars to see how the formation of the paragraph helped English writers over 500–700 years ago create complete texts.

This article argues that in spite of some attempts to expand the diversity of approaches in Technical Communication, the field remains rooted in an expedient, managerial, techno-rational discourse, where discourse is understood as the values that guide research, practice, and teaching. The article draws on approaches from Communication Studies, specifically discursive analysis and metaphor analysis, to ground this claim and to demonstrate what possible alternative discourses might be possible. The article then argues that moving toward an “interpretive” discourse will expand the values of Technical Communication, but in a way that both retains existing assumptions but also includes a new focus on the “complete person.” Interpretive discourse is theorized using Habermas' communicative rationality and User Experience Design and the article concludes with some implications about moving Technical Communication toward discursive diversity. Ultimately, the goal of the article is to encourage researchers, teachers, and professionals to embrace this discursive diversity that complicates our historical means-ends rationality.

The authors examine language from the perspective of models of empirical sciences, which discipline studies the relationship between reality, models, and formalisms. Such a perspective allows one to notice that linguistics approached within the classical framework share a number of problems with other experimental sciences studied initially exclusively within that framework because of making the same sort of assumptions. By examining solutions to some of these problems found in contemporary science, the authors point out alternative approaches, which could be relevant for linguistics research, and some of which have already been tested in language studies. In particular, Corpus Linguistics is presented as an especially promising approach, positioned to avoid many of the pitfalls of the classical framework. Consequently, it seems that the future of linguistics, from theoretical to applied, such as Technical Writing, must be embraced by Corpus Linguistics research.

A recent British national intelligence-based Assessment (2002) illustrates how one government agency communicated science to serve its policy goals. This article analyzes some of the values that drive science, public policy, and national intelligence, and traces how those values affected the Assessment writers' goals and communication strategies. Through close reading of the Assessment's foreword and first section, this study shows how the writers shaped scientific and technical information to satisfy their disciplines' values and to naturalize their “proper perspective” on the policy case. Further analysis of similar documents will extend current research on scientific rhetoric, multidisciplinary collaborative writing, and public communication.

Pedagogical and scholarly representations of collaborative writing and knowledge construction in technical communication have traditionally recognized consensus as the logical outcome of collaborative work, even as scholars and teachers have acknowledged the value of conflict and “dissensus” in the process of collaborative knowledge building. However, the conflict-laden work product of a Denver task force charged with recommending changes to the city police department's use-of-force policy and proposing a process for police oversight retains the collaborative group's dissensus and in doing so, illustrates an alternative method of collaborative reporting that challenges convention. Such an approach demonstrates a dissensus-based method of reporting that has the potential to open new rhetorical spaces for collaborative stakeholders by gainfully extending collaborative conversations and creating new opportunities for ethos development, thus offering scholars, teachers, and practitioners a way of reimagining the trajectory and outcome of collaborative work.

To teach students how to write for the workplace and other professional contexts, technical writing teachers often assign writing tasks that reflect real-life communication contexts, a teaching approach that is grounded in the field's contextualized understanding of genre. This article argues to fully embrace contextualized literacy and better teach workplace writing, technical writing teachers also need to contextualize how they assess student writing. To this end, this article examines some of workplaces' best assessment practices and critically integrates them into an introductory technical writing classroom through a method called student-centered assessment instruments. This method engages students, as workplaces engage employees, in the assessment process to identify local requirements for writing tasks. Aligned with theory and practice, this method is not only an effective classroom assessment method, but becomes an integrated part of students' genre-learning process within and beyond the classroom.

The use of visual representation to learn science can be traced to Louis Agassiz, Harvard Professor of Zoology, in the mid-19th century. In Agassiz's approach, students were to study nature through carefully observing, drawing and then thinking about what the observations might add up to. However, implementation of Agassiz's student-centered approach has struggled with the conflict between science as a form of developing “mental discipline” in which mastery of scientific facts is the goal and science learning as a socially situated activity with an emphasis on the process of learning, not merely its products. Present-day attempts to have students draw to learn science often succumb to these same conflicts, limiting their full realization.

This article analyzes the statements on plain style made by Royal Society writers and seventeenth-century women writers. Using scholarship in feminist rhetorical theory, the article concludes that Royal Society plain stylists constructed scientific discourse as a masculine form of discourse by purging elements that were associated with femininity, such as emotional appeals. The article also discusses how women writers, particularly Margaret Cavendish, embraced a plain style more out of concern for their audience than out of a desire to eliminate undesirable feminine attributes. The implications of this historical study for understanding of current practice are noted.

My article traces the development, chronicles the impact, and explains the essence of Herbert Spencer's “The Philosophy of Style” (1852). Spencer's essay has had a significant influence on stylistics, especially in scientific and technical communication. Although in our generation Spencer's contribution to stylistics is not widely remembered, it ought to be. His single essay on this subject was seminal to modern theories about effective communication, not because it introduced new knowledge but because it was such a rhetorically astute synthesis of stylistic lore, designed to connect traditional rhetorical theory with 19th-century ideas about science, technology, and evolution. It was also influential because it was part of Spencer's grand “synthetic philosophy,” a prodigious body of books and essays that made him one of the most prominent thinkers of his time. Spencer's “Philosophy of Style” carried the day, and many following decades, with its description of the human mind as a symbol-processing machine, with its description of cognitive and affective dimensions of communication, and with its scientifically considered distillation of the fundamental components of effective style. We should read Spencer's essay and understand its impact not so much because we expect it to teach us new things about good style, but precisely because: 1) it's at the root of some very important concepts now familiar to us; 2) it synthesizes these concepts so impressively; 3) we can use it heuristically as we continue thinking about style; and 4) it provides a compact, accessible touchstone for exploring—with students, clients, and colleagues—the techniques of effective style for scientific and technical communication.

This article begins with an overview of cognitive psychology research on the effects of aging on literacy and suggests the additional complications facing older adults who consume and produce text within the frame of technology, particularly on-line usage. From an overview, the text moves to patterns corporations are using to target older adults, namely as consumers and as producers. The text then explores the use of philanthropy in the corporate literacy initiatives and suggests that there are complicated issues at hand in attempting to integrate the knowledge of aging and corporate strategies into our technical writing classrooms because we enter this discussion concerned about non-traditional students, older adults who are challenged to participate in contemporary literacy initiatives, and ourselves as aging participants as well. The article ends with suggestions of possible ways of addressing concerns regarding aging.

The foundation for Rome's imperial bureaucracy was laid during the first century B.C., when functional and administrative writing played an increasingly dominant role in the Late Republic. During the First and Second Triumvirates, Roman society, once primarily oral, relied more and more on documentation to get its official business done. By the reign of Augustus, the orator had ceded power to the secretary, usually a slave trained as a scribe or librarian. This cultural and political transformation can be traced in the career of Marcus Tullius Tiro (94 B.C. to 4 A.D.), Cicero's confidant and amanuensis. A freedman credited with the invention of Latin shorthand (the notae Tironianae), Tiro transcribed and edited Cicero's speeches, composed, collected, and eventually published his voluminous correspondence, and organized and managed his archives and library. As his former master's fortune sank with the dying Republic, Tiro's began to rise. After Cicero's assassination, he became the orator's literary executor and biographer. His talents were always in demand under the new bureaucratic regime, and he prospered by producing popular grammars and secretarial manuals. He died a wealthy centenarian and a full Roman citizen.

Although studies of actual communication practices in the workplace are now commonplace, few historical studies in this area have been completed. Such historical studies are necessary to help researchers understand the often complicated origins of genre conventions in professional discourse. Historical research that draws on contemporary genre theory helps address this void. A genre perspective is particularly valuable for helping researchers trace a given type of document's emergence and evolution. This perspective also provides a way of accounting for the connections between communicative practices and the other activities that occupy the attention of workplace organizations. To illustrate what this perspective brings to historical research in professional communication, I examine the development of communicative practices at a national production company that relied on texts to mediate its organizational activities across geographically dispersed locations.

As the speed of travel on the “Information Superhighway” accelerates, many small-to-medium sized enterprises (SMEs) do not effectively keep pace. SME computer resistors include 1) the slow-plodding neophyte computer users in the far right hand lane, 2) the firms curious about computerization but who are yet to make a purchase decision, idling in neutral on the access ramps, and 3) the business that purchases improper equipment and/or software and ventures onto the “road” without proper training and support, being run over by the speeding industry. In the information high-tech world of the 1990s it seems amazing that an estimated quarter of all small businesses still do not have their first personal computer. This article calls upon the innovators of the communications field to look in the rear view mirror to see the businesses left behind in the information expansion race. A model utilizing social learning theory defines a framework for road service [1], getting the small business “resister” up to the information superhighway speed limit.

The purpose of this qualitative study was to describe the use of the Black communication style by African Americans in an organized environment. The research method which was used involved a multimethod approach of data collection in the field using direct observation, and obtrusive observations, as well as semi-structured interviews. This investigation has shown that although the Black employees in this organization felt, in general, as if they were changing their communication style to fit the organizational norms, they continued to rely on the cultural norms underlying the Black communication style. U.S. demographics are foretelling a future that will require innovative organizational communication strategies. According to Fine, two facts about the U.S. corporate environment which are uncovered by demographic trends are that the workforce will be comprised of a “greater diversity of gender, race, age, culture, and language” and that the demand for qualified workers will exceed the supply thereby “creating intense competition among organizations for workers” [1]. These changing demographics are not going unnoticed by the U.S. corporate leaders. Specifically, the issues of most concern to organizational executives, according to Workforce 2000, center around linguistic and cultural differences. Most organizations have no innovative strategies for meeting the demands of a diverse workforce. Traditional programs, such as day-care provisions, flexible work times, and hiring and recruiting more people of color are being implemented by corporate America in an effort to meet the demand for diversity. However, organizations are often lacking in creative programs which will provide for this emerging diverse workforce an environment that will accept and nurture their diversity. Certainly these corporate executives are receiving little in the way of guidance from organizational researchers.

This study compares two community newspapers, through content analysis, for indices of elaboration identified through various theoretical sources. The object of the study is to trace the relationship of economic development and technological growth to use of elaborative elements in text describing science and technology. One community was ascertained by census and other data to be developing; the other community was determined to be stagnant; indices for depth and breadth in coverage, use of visualization in figures of speech, and other indices were compared. Copy from the developing area showed strong correlations of all indices for breadth and depth; coverage from the other area, while containing elements of visualization, showed fewer correlations.

This article collects several examples of technical and creative writing in order to examine whether the differences which have been assumed to exist between the two genres do in fact exist. The formulation of such a dichotomy is traced from I. A. Richards' definition of “poetic vs scientific” writing through C. P. Snow's Two Cultures to Coleridge's Biographia Literaria (Richards' acknowledged source). Coleridge in turn has been shown to be heavily influenced by, in fact to have plagiarized, the work of German idealists, particularly the Schlegels. The German idealists, finally, were working with dichotomies which originate in Cartesian dualism and thus ultimately in the mind/body dichotomy with whose invention Nietzsche credits, or discredits, Plato. The differences and similarities discovered and discussed between the object texts turn out to be governed by Richards' elements of writing—“sense, feeling, tone and intention”—as these elements have been used to dichotomize technical and creative writing. Such previous formulations have attempted to show differences in what Aristotle termed “material cause.” The material causes—the tropes and devices of description—are in fact the same in technical and creative texts. The actual differences and similarities discovered between and among the object texts are, rather, differences governed by Aristotle's “final cause” ( telos).

Current treatments of tone rely on a hit-list approach in which writers are presented with lists of words to avoid and a few do and don't examples. Such treatments, however, do not constitute a theory of why certain linguistic elements create problems in tone. The linguistic concept of presupposition can be used to construct such a theory. Presuppositions are unstated propositions conveyed by the use of certain linguistic expressions called presupposition triggers. These presupposition triggers may convey the writer's beliefs about the truth of a proposition or the writer's value judgments about a proposition. Many problems in tone can be traced to one of two types of conflict between reader and writer: different beliefs about the truth of an implied proposition, and different attitudes toward a proposition whose truth is agreed upon.

The changing relationship of humanist education and society may be traced through historical changes in the relationship of formal education to technical writing. Technical writing with its intrinsic social purposes provides a powerful metaphor for the needs of society, and the resistance of the modern English department to applied writing provides evidence of the growing separation of society and the humanities. From classical philosophies of education through the humanist movement of the Renaissance, education was committed to the development of ideal leadership. Both classical and Renaissance humanists were epistolographers and public orators, meeting the needs of their societies. Modern humanists focus on the individual and the text. While Western culture from ancient Greece to the Renaissance educated citizens to specific service in society, the modern humanities are failing to combine utility with the preservation and creation of knowledge. Teachers should emulate the humanities of the past and teach writing as a social force in technology, politics, and business.

The article argues the relevance and utility of communication theory and models in the research, design and development of computer-mediated information systems. Toward this end, the underlying communication model of early management information systems (MIS), termed the information-transfer (IT) model, is derived. In particular, MIS are examined from seven aspects: epistemological and ideological bases, context, agents, problems addressed, nature and role of communication. The widely acknowledged failures of early MIS are traced to shortcomings of the underlying IT model. A model reflecting recent developments in communication theory is also presented, and state-of-the-art information systems are described and critiqued with reference to both communication models. The critique suggests directions for information-system development based on sounder communication theory.

Rhetoric teachers often defer responsibility for technical-problem treatment to either the technical student or the technical instructor. But these technical persons are trained largely in academic problems and treatments, which are shown to differ profoundly from their professional counterparts. For engineering students are traditionally trained in a discipline dissociated from a professional base at its very origins, enrolled in a science-oriented curriculum, and taught by technical instructors lacking professional experience. Rhetoric instructors should not, therefore, consider engineering students experts in the articulation and treatment of typical problems addressed by professionals. This paper describes representative student difficulties in the selection and treatment of technical problems in simulated professional reports. Based on results obtained with questionnaires and in-depth interviews, these difficulties are traced to the use of academic materials as sources. Representative case histories are used to illustrate typical student pitfalls in adapting academic source materials. Pedagogical suggestions are offered.

This article traces the history of technical writing instruction in American colleges, concentrating on the major figures in technical writing instruction, the most important textbooks, the forces that shaped courses in technical writing during the period 1900–1980, and the refinements and improvements in teaching and materials that led to the current growth and success of technical writing courses.

Requirements of accuracy in technical writing overwhelm considerations of stylistic grace. Analysis of the resulting technical style, however, often reveals a discrepancy between technical and verbal accuracy. The object of verbal form is an accommodation between grace and accuracy. Several avenues to achieve this accommodation are presented from Martin Buber's I and Thou to psycholinguist theorists such as George Miller and Walter Kintsch. Linguistic theory and literacy analysis can also provide means of reestablishing grace, not as replacement, but in contention with technical accuracy. The aims of technical discourse, like that of all other discourse, should include the gracefulness of one human being speaking to another.

The purpose of this paper is to trace in general outlines the historical events which influenced the development of the present state-of-the-art of computer assisted instruction (CAI). The scope of this historical overview includes the salient contributions from the several scientific and engineering disciplines which made CAI possible during the late 1950s.

In this paper, the author briefly comments on the factors that influence interracial communication: physical characteristics, language and culture, social roles, and traditional values. He has indicated, primarily, that these differences between Whites and Blacks are not actually race-linked, yet, they tend to cloud most interracial communication.

Evolving from principles observed in telecommunications and servomechanisms, cybernetics is now a broad interdisciplinary science that embraces all biological and environmental activities, including human thought and social organization. Cybernetics provides the unifying basis for various scientific techniques used in business management today, but computer-aided administration and factory automation are only a start. Eventually, comprehensive systems of artificial intelligence will function at the highest level to direct, not merely manage, the total operation of industry, even the administration of society itself. Clearly, there will be marked impact on human communication, especially in scientific and technical publications for marketing and training.