As the United States rolled out COVID-19 vaccinations, state health departments attempted to communicate quickly evolving information about vaccines amid political conflict and misinformation. In October 2021, one state health department shut off comments for their social media to deplatform misinformation. To analyze this health department's Facebook page as a discursive space, our study examines user activity on the page through quantitative analysis of engagement metrics and topical clusters and qualitative analysis of user comments from January to October 2021. Our findings show that the common idea of vaccine proponents valuing data while vaccine skeptics prefer anecdote is not represented; antivaccine comments are pervaded with suspicion toward institutions, while provaccine comments largely use unproductive tactics; the two sides largely showed different sets of concerns; engagement was high during critical moments in the pandemic, and a few top influencers tended to dominate comment threads.

Social media, the pandemic, and environmental hazards have all played a role in shifting the landscape of risk communication. This paper takes a retroactive risk approach to study how COVID-19 messaging was shaped in the first 2 years of the pandemic. Using a corpus of 764 news releases from five health departments, I combine corpus analysis with coding based on government capacities to show that health departments highlighted public health data (surveillance) and risk guidance (governance), while downplaying enforcement (coercion). This process of revisiting communication from an acute risk phase can help us recalibrate how public health roles are constituted through language to prepare for future events.

Communication as a discipline has a curious double life, being both disavowed in favor of something else, yet remains as a conceptual anchor point for a diverse range of intellectual projects. This argument focuses upon four challenges, or “turns,” that communication as a field has experienced: the “cultural turn” associated with cultural studies; the global turn; the “creative turn”; and the “digital turn” associated with the Internet and social media. It is observed that these have been collectively incorporated into a broadened communication field, and that concepts associated with communication remain relevant to other disciplines and fields.

Relying on rhetorical analysis, this article explores the rhetoric and ethics of a particular type of designer- and player-created technical communication genre, video patch notes, to further explore how various technical communication genres structure the experience of play. By providing a case study of official video patch notes for the game Overwatch in combination with Youtube user dinoflask's satirical fan made videos, the article examines both developers’ communication practices and the ways in which players creatively negotiate and re-purpose these practices in order to illustrate how such tactical technical communication remixes sustain a subtle dialogue between players and developers. This dialogue in particular illuminates pain points between stakeholders (in this case, discrepancies between developer intent and player experience) in ways that could potentially offer a means of persuading particularly ideologically fixed audiences, highlighting how practitioners might use tactical technical communication with activist intent.

The American Psychological Association notes that approximately one in seven women will experience postpartum depression (PPD) after giving birth. Finding support can help lead to better outcomes for those suffering from PPD. This article examines cover photos of PPD support groups on Facebook. By arguing that these photos construct rhetorical boundaries that support-seekers must cross to access PPD resources, the article expands our current understandings of rhetorical boundaries and calls for increased attention to visual selection in high-stakes health contexts. This article emphasizes the idea that we might transform visual boundaries, like the Facebook cover photos studied here, into rhetorical boundary objects that promote inclusivity through more thoughtful and representative image selection.

This article engages with recent discussions in the field of technical communication that call for climate change research that moves beyond the believer/denier dichotomy. For this study, our research team coded 900 tweets about climate change and global warming for different emotions in order to understand how Twitter users rely on affect rhetorically. Our findings use quantitative content analysis to challenge current assumptions about writing and affect on social media, and our results indicate a number of arenas for future research on affect, global warming, and rhetoric.

Cybervetting, or the review of job applicants’ social media accounts, is a common practice. This study investigates the use of a typology to increase students’ self-awareness by asking them to assess their social media presence. The majority of Facebook users concluded they post content that is appropriate for potential employers, while most Twitter users concluded they post questionable content. Yet most Facebook users restricted access to their accounts, while most Twitter users left them public. When subsequently asked about the prospect of changing posting behavior, students with questionable content were more open to change, supporting the potential viability of the typology.

This article presents a case study of the Smarter Crowdsourcing project the International Development Bank and Governance Lab cohosted to cope with the emerging Zika outbreaks in Latin America countries. Using the lenses of intercultural communication methodologies, user-centered design, and global cultural flow, I examine the exclusion of at-risk populations as marginalized end users of the project. I also examine the impacts of this oversight on the effectiveness of the technocratic solutions. I then conclude by discussing the implications this case has for international health intervention, global technical communication, and community-based research.

This study examined the relationship between stress and social media usage, whether stress was an indicator of social media use, and tested moderators of the relationship between stress and social media use. Participants ( n = 201) were randomly assigned to a stress-inducing recall activity or a control task via an online survey. Next, they completed measures of stress, social media usage, social support, and habitual behavior. We found that seeking social support contributed to an increased usage of social media. In addition, increased usage of social media was related to greater frequency and strength of evoking habitual behavior.

Technical and professional communication instruction is well suited to helping students develop digital literacy but must be informed by research regarding how students are using specific social media platforms, particularly the propensity to post content that could damage their career capital. This study examined this question for students in Austria, Australia, and the United States. In Austria and Australia, this behavior was found to be no greater for Twitter than it was for Facebook. Conversely, for the United States, the behavior was found to be more pronounced. These and additional results regarding attitudes toward information privacy are reported.

Indie rock musicians are a group of extra-institutional individuals who play an often-vibrant role in urban economic development. The organizational structure that guides their professional activities has yet to be investigated. Interviews with 18 indie rock musicians provided a way to investigate organizational structure. They reported a build structure featuring the principles of audience development, slow growth, and unevenness. The constraints of the musician’s professional situation require long-term promotion of aesthetic products to a slowly growing audience in a saturated market that produces unevenness through power imbalances. This slow-growing structure contrasts with organizational structures that provide immediate benefits.

Facebook (FB) is a popular communication medium and community building tool for health outreach, promotion, and support groups for patients with chronic and rare conditions. Medical writers and health communication specialists are often tasked to write the content and support community interactions in health-related FB interventions. However, studies have reported mixed results at sustaining patient participation and engagement in FB interventions. Questions remain about the relationship between health behavior and FB usage and best strategies for evaluating health-related FB interventions. Furthermore, few studies examine health-related FB usage of people not designated as patients, which might help identify native activities that can sustain participants’ interest in and engagement with FB interventions. This study examines offline and online health-related activities of FB to identify characteristics shared by people who use FB for health-related purposes. The data from 455 users indicate that offline social health activities do not transfer online; privacy issues, interaction preferences, and differences between FB and offline networks may be barriers. FB campaigns and interventions should have modest and focused goals, such as supplementing offline activities and increasing preexisting FB activity. Designing FB interventions for networks and social groups with preexisting emotional ties and trust would be ideal.

Corporate social media policies construct what Herndl and Licona term “constrained agency,” an ambiguous, contradictory agent function. Drawing on an analysis of 31 corporate social media policies, this article argues that these policies create constrained agency in two ways: they establish contradictory expectations for a writer's voice by requesting both individual and corporate-friendly voices, and they create a seemingly paradoxical situation where employees both do and do not represent the company. These policies shed light on the complex constructions of agency within corporations and encapsulate the workplace tensions that accompany the affordances of social media tools.

How have Dutch instructive texts changed in the course of the last century? This question is the topic of a research project presented in this article. First, we give some insight into the kind of documents we have collected in our corpus. The oldest instructive texts date from the beginning of the nineteenth century. But for most technical devices, the tradition of adding an instructive text starts about 1925. After that we present a few results of the investigations: the disappearance of persuasive passages and of realistic representations of human beings. Finally, we give a more detailed sketch of the development of the algorithmic style.