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December 2024

  1. American Kairos: Washington National Cathedral and the New Civil Religion
    Abstract

    American Kairos: Washington National Cathedral and the New Civil Religion by Richard Benjamin Crosby speaks to multiple areas within rhetorical studies, particularly for researchers interested in U.S. religion and politics, spatial rhetorics, presidential rhetoric, and kairos as a multilayered concept.Crosby is Professor of English at Brigham Young University and has published extensively on race, politics, and religion. American Kairos fits well within his previous work analyzing Mormon, presidential, priestly, prophetic, and civil religious discourse. As he mentions in the preface, some of the archival research for this book took place during his doctoral studies at the University of Washington.Rather than a straightforward rhetorical history or close reading of the cathedral, American Kairos analyzes several rhetorical dimensions of the building's relationship to civil religion in the United States. The book's attention is thus split between two theses. As Crosby states early on, “The main argument of this book is that American Civil Religion, the implicit system of values, ideals, rituals, traditions, and symbols that lend shape and meaning to our citizenship, has never been properly imagined, and that, as a consequence, the nation's past is haunted by ghosts that presently grow louder and more violent” (xii). This set of claims sits alongside what this reader takes to be the overarching rhetorical claim of the book, which appears in the introductory chapter: “The Cathedral Church of Saint Peter and Saint Paul—also variously named the Cathedral at Washington, Washington Cathedral, Washington National Cathedral, or the National Cathedral—is one the of the great, unknown rhetorical triumphs in the history of American religion. Without government mandate or public vote, it has claimed its role as America's de facto house of worship” (6). The two lines of argument surface in each chapter in some form, although they do not fully overlap.American Kairos is structured in an unorthodox manner. It is comprised of eight chapters, not including the introduction and conclusion, and split into two main sections. The first section explores the history and idea of the cathedral as it was conceptualized by prominent figures in its development, including Pierre L'Enfant, Henry Yates Satterlee, Francis B. Syre, and Mariann Edgar Budde. The second section examines the cathedral's “public space,” that is, its most well-known speeches and symbolic artifacts. This section begins with a close reading analysis of the cathedral's symbolism and spatial rhetorics by drawing on the theologically driven architectural vision of Philip Hubert Frohman, who served as the cathedral's principal architect from 1921 to 1972. It then moves into three chapters dedicated to major speeches delivered at the cathedral. The first analyzes Martin Luther King Jr.’s final Sunday sermon, “Remaining Awake through a Great Revolution,” given five days before his assassination in Memphis, Tennessee. The next contrasts the speeches of George H. W. Bush, who dedicated the cathedral in 1990, and George W. Bush, who offered pulpit remarks for the National Day of Prayer and Remembrance following the 9/11 terrorist attacks. Closing the trilogy is a chapter dedicated to the 2014 address of Cameron Partridge, an openly transgender Episcopal chaplain, and the 2018 interring of Matthew Shepard's remains within the cathedral, each highlighting the institution's role in promoting LGBTQ+ causes.Drawing liberally from the chapter on Dr. King, Crosby links various elements of the National Cathedral's rhetorical life to the concept of kairos. Building on James L. Kinneavy's theological work, Crosby defines kairos as “not just a moment; it is . . . an opening into what is truly real” (23). For Crosby, American kairos comprises “a sacred space wherein citizens could be moved by their experience of the country's heroes, deeds, and ideals, a space wherein citizenship becomes a holy practice” (23). One of the limitations of this book is that it does not offer precise definitions for these constituent terms—holy, religion, sacred, etc.—and thus does not fully articulate what separates “civil religion” from “religion” proper. By drawing on a wider and more critical literature on the intersection of faith, politics, religion, and society via the work of thinkers like Talal Asad, William Cavanaugh, David Bentley Hart, Kyle Harper, Stanley Hauerwas, Oliver O'Donovan, Richard Neuhaus, Charles Taylor, or Joseph Massad, the book's claims regarding kairos and the cathedral might have delineated those concepts more sharply. Regardless, Crosby robustly identifies fractures and inconsistencies within American civil religion and shows how those divisions manifested within the cathedral's rhetorical career, concluding the book with a call for the United States “to imagine itself at the helm of something unique . . . by throwing out all notions that we are a nation with a distinct religious or ethnic past. From there, we will find that we remain as rich as ever in the raw materials of civil-religious potential” (233).Along the way, the book makes several notable academic contributions. First, it provides a first-rate close reading of the National Cathedral itself. Chapter Five, which synthesizes scholarship on spatial rhetorics with Frohman's “fourth dimension” approach to ecclesial architecture that prioritizes “an experience in which the worshipper loses all sense of time and space and becomes co-present with God,” is a major contribution of the book (144). It offers a useful guide for scholars who seek to understand the sacred as it intersects the rhetoric of space and place. Second, the first section of the book offers a fascinating history of the National Cathedral as a rhetorical site, perhaps providing a roadmap for future scholarship that seeks to perform a similar diachronic rhetorical analysis of a specific monument, building, or public space. Third, Crosby's meditations on kairos, particularly in the preface and introduction, offer an insightful and interdisciplinary take on an oft invoked and potentially ambiguous rhetorical concept. Additionally, the book does a good job of situating its criticism of the chosen rhetorical artifacts within their articulatory and civil religious contexts by referencing the cathedral archives and other primary sources. American Kairos is, if nothing else, a work of patient and extensive research that models the best practices of public address scholarship.That said, the book has several areas where it could be stronger. First, the overall structure confused this reader. Perhaps because of its patient composition, the chapter sequencing can jump across historical eras and arguments, making important throughlines between chapters difficult to identify beyond general themes. While beginning with L'Enfant's dream of a national church makes sense chronologically, the result is that the book begins with a detailed, contested history of a rhetorical institution across multiple chapters without fully establishing from the start the rhetorical dimensions of that institution. One of the casualties of this organizational design is that a sustained rhetorical analysis of the National Cathedral's relationship to other spaces in the District of Columbia as they exist today is not provided. This absence seems all the more striking given Chapter Three's focus on anti-Catholic attitudes among nineteenth century Protestants. This chapter could have been expanded by discussing the proximity of the National Cathedral to a major center of Catholic life in the United States—Maryland and northeast Washington D.C.—epitomized by the Catholic University of America (established 1887), which boasts its own cathedral on a rival hill a mere five miles away (The National Shrine of the Immaculate Conception, consecrated in 1920). That this information is left out seems like a missed opportunity.Second, the wide-ranging organizational structure leads to an attenuated sense of context at times across the book. For example, Chapter Four's discussion of Mariann Edgar Budde, the cathedral bishop since 2011, references several controversies related to President Donald Trump along with McCarthyism, xenophobia, immigration, and standards of civic dignity over the span of three pages. Chapter Three does not reference any anti-Catholic invective from Protestant pulpits prior to the nineteenth century or any of the significant criticisms of liberalism, democracy, and the United States offered by the Vatican during this era. Chapter One describes L'Enfant's vision of a “Great Church for National Purposes” that would be “assigned to the special use of no particular Sect or denomination, but equally open to all” (48–49). Crosby returns to this description in later chapters, even asking, “Was L'Enfant's church supposed to be Christian?” (122). The book would have benefitted from a more thorough explanation of what a non-Christian church would look like and what would differentiate it from another kind of religious gathering. As these brief examples illustrate, while the book ably analyzes the rhetorical figures it selects, it sometimes struggles to capture key elements and the full complexity of the broader context, which may in part reflect the book's ambitious scope.Finally, a main contention of American Kairos is the polemic assertion that “we have never had a coherent civil religion” (230). Likening the National Cathedral's attempt to embody American civil religion to “a charioteer holding the reigns of wrangling horses” (143), Crosby laments the cathedral's serpentine history and mishmash of iconography as “brilliant but unsettling and perhaps nonsensical” (163). Crosby proposes a view of the National Cathedral as an embodiment of a new civil religion: I imagine his [L'Enfant's] church as a place of ritual and memorial, yes, but also a great center of civic education where students and citizens come to study, debate, and celebrate the rights, responsibilities, and implications of their citizenship, including the responsibility to atone for past sins. To this end, such a church might also host schools and libraries, symposia and debates, artists and scholars in residence, and of course great speeches and civil-religious sermons (229).To this reader, this description sounds a lot like a university—an educational institution with many departments that is focused much more on here than the hereafter—and less like a church, mosque, temple, or synagogue. An alternative reading of the “incoherence” of American civil religion as embodied within the life of the Washington National Cathedral might find that its contradictions reflect democracy, in all its messiness, itself. In that sense, it would be difficult to find a building that more perfectly encapsulates the full range of the American experiment than the National Cathedral in northwest Washington D.C.In conclusion, American Kairos: Washington National Cathedral and the New Civil Religion is an insightful book that deserves to be on the shelf of any serious scholar of political rhetoric, civil religion, and religious discourse in the United States. It merits a readership that, like the cathedral itself, seeks to chart a path forward in divisive times.

    doi:10.14321/rhetpublaffa.27.4.0123
  2. American Magnitude: Hemispheric Vision and Public Feeling in the United States
    Abstract

    How does America feel? We could ask introspectively—how does it feel to identify with, think about, and generally be proximate to America—or haptically—how does this imperialistic nation-state feel when it impacts different bodies? In American Magnitude, Christa Olson answers both versions of the question: she parses affects associated with American pretenses towards grandeur and reflects on the material consequences of America's inflated public feelings. The book deserves attention from anyone whose work encompasses affective publics, visual rhetorics, borders/borderlands, and the practices and legacies of American colonialism.Olson contends that, between the middle of the nineteenth century and the middle of the twentieth, “US Americans looking from the United States into the ‘other’ Americas to the south created, sustained, and circulated the United States as America through appeals to grandeur, import, and consequence” (6). Each of her chapters takes up a case study in the causes and consequences of the United States’ hegemony in relation to its neighbors. As her focus ranges across visual media from lithographs to animated films, she charts how public feelings accumulate, circulate in personal and national stories, and reinforce the self-importance of American self-representation. She also keeps an eye on the fragility of American self-aggrandizement and its failure to get non-U.S. audiences to take it seriously. The book not only carefully analyzes claims to national significance in rhetorical practice but also models how to write about hegemonic rhetorical patterns while decentering those pattern's own claims of importance.The introduction starts with Olson's “central assumptions”: that “American scenes” teach U.S. audiences the “contours and responsibilities of being American,” and that “becoming American . . . required looking not only within but also beyond US borders” (6). She develops those assumptions with three key terms: hemisphere, magnitude, and feeling. Describing her work as not strictly decolonial in practice, but as an investigation of how colonizing power functions, she focuses on “the history and consequence” (12) of U.S. habits of viewing the hemisphere as space to be controlled for gain. Magnitude names the rhetorical engine behind those habits and thus is the conceptual heart of the book. Magnitude, she argues, inheres in a variety of rhetorical practices for establishing importance and so appears in different guises across historical contexts. After defining its “close links to the sublime” (13), she rounds out the introduction by reminding readers that magnitude “rushes through a seeing-feeling body” (19). Locating magnitude in sensoria leads her to the final keyword, feeling. Magnitude's “normative common sense” is not an intangible idea but the lived reality in publics “formed through intensity of feeling and a need to monitor bodily borders both literal and symbolic” (23). Feeling, to Olson, constitutes publicness as such, as it keeps vivid the visceral qualities of what it is like to be in public. Magnitude, we might say, is not just a way of viewing, but a way of life.Chapter one offers both an origin story of hemispheric magnitude in American history and an innovative contribution to theories of visual circulation and public feeling. In it, Olson stories a wealth of archival material left behind by U.S. Americans trying to make sense of the Mexican-American war. She surveys the letters and lithographs through which the “war's implications—its aims, its triumphs, its costs—were before their eyes” (31). She theorizes “accumulation” to explicate why that archival material mattered, defining accumulation as “circulation's necessary counterpart,” involving “the buildup of material over time” regarding ideas and arguments, the slow gathering of “the stuff that sticks around and creates significance” (43). Accumulation innovates within extant disciplinary vocabularies of circulation and affect in that it allows Olson to discern affect mattering in moments when it moves too slowly to influence individual rhetorical encounters. Accumulation also lets her take a unique perspective on grandeur, describing it not as a single strike of sublime intensity but something that can gather too slowly to be noticed. American magnitude, she argues, did not occur overnight to Americans visualizing the Mexican-American war; it sedimented over time and across thousands of letters and ephemera of visual and material culture, and, like a mountain range, grew up gradually. Addressing why Americans accepted hemispheric hegemony as a dominant frame for viewing their place in the world, Olson claims that they acquiesced “to the precise shape of the nation as inevitable, as destined, and as exceptional” (65) largely by virtue of learning to take that shape for granted.The next chapter tells six stories about Frederic Church, the painter whose landscapes colored how Americans imagined “their” hemisphere. Trying to “defamiliarize the presumption of whiteness and [U.S.] Americanness that suffuses Church's paintings,” Olson tells “story and counterstory” (70) in a chapter that could have focused only on visual rhetorics. Expanding readers’ perspective on nostalgic paintings, the stories she tells contextualize, undercut, and complicate “the American stories” (71) and the landscapes of Church's that told them, that treat hemispheric hegemony as received fact. The chapter thus highlights the incongruity between magnitude's fictional “true American [white, Northern, masculine]” (81) and the character of the painter whose journeys south “left him gasping, itching, sweating, and shivering” (89). We get a picture of Church hiding his travails in tropical climates behind a more palatable painting of “placidity and tranquility” (87) that other white men could fantasize about conquering. Olson summarizes that “painting, in this retrospective, is colonization by another name” (99).Chapter three focuses on an irony of American magnitude: in an effort to be bigger than the rest of the world, American magnitude cannot recognize epistemologies other than its own, so it relies on tropes of “discovery, invention, and revelation” (105) to frame other cultures’ materials as spectacles for American eyes. Machu Picchu is the chapter's case in point for such rhetorical operations of “revealing discovery” (136). It follows Hiram Bingham, a mercenary adventurer dressed as a scientist, as he “went looking for greatness” to project to American viewers and “primed his methods to ensure he found it” (114). The chapter highlights not only how rhetorics of grand discovery “make the things that they bring to light” (137), but also how magnitude ignores entire epistemologies in framing the world as the measure of Americans’ greatness. Olson ends the chapter dwelling on the “opacity” of Bingham's “refusal to be held accountable by or to his Peruvian counterparts” (136), which Olson calls innate to rhetorics of grand discovery as such: “revelation, by necessity, hides” the “other possible understandings” (137–138) of what is being “revealed” as a discovery.The fourth chapter further develops the theme of magnitude's opacity, here from the perspective of people “looking askance” (171) at nationalistic paternalism. Olson investigates the Walt Disney Company's filmmaking work for the U.S. Office of the Coordinator of Inter-American Affairs, a unit meant to sell America's image to people in Latin America through pseudo-educational films that, in truth, barely passed as bad propaganda: “a bad gift,” in Olson's words, “presented as charity” (142). Comparing the U.S. American intent behind, and reception of, Disney films to the films’ reception in Latin America, Olson emphasizes magnitude's fragility. International audiences always viewed the tropes of “normative white, settler vision” with justified derision, in the process “pulling [American magnitude] off-course and making use of it slantwise” (178). This kind of humbling claim—that adherents to American magnitude who presumed their point of view to be “the unquestioned center of America” were “imagining things” (145)—winds down Olson's content chapters with a detailed example of how American magnitude has often failed to spur any usable rhetorical invention at all, let alone to compel actually existing hemispheric audiences to take it seriously.The concluding fifth chapter offers advice about how to resist magnitude's claims. Olson advocates a turn to “post-magnitude rhetorical history, theory, and criticism,” a disciplinary future where rhetoricians have learned “to sit with limitedness” (188). Identifying magnitude's impetus towards grandeur with the American academy's need for scholarship to be big, important, and, yes, grand, Olson refuses sweeping statements about what rhetoric beyond nationalistic magnitudes must be and instead offers advice about where such rhetorics would start. Specifically, she councils us to “be partial . . . keep a messy slate . . . do the hard work of connection [and] care” (188–193). It's a fitting way to conclude. The book models how to deal with authorial positionality in the face of an archive of harm. Olson weaves different modes of narrative, sometimes traditionally foregrounding a historical event explicated by the expert author, and at other times writing transparently about her access to, and affective response in the face of, various archives of magnitude. The book rewards close readings that pay attention to when it speaks in first-person and when it speaks as an authorial expert. Which, again, means that the conclusion is fitting: if we take Olson's call for post-magnitude rhetoric seriously, there was no serious way to end this book in the authoritative, as opposed to self-reflective, voice.One question lingers for this reviewer: Does Olson give magnitude too much credit? She seems to treat magnitude like a problem inherent in claims about significance as such, and not a problem specific to U.S. American nationalism. Olson would probably, if asked, dissociate magnitude from other forms for signifying importance, significance, and/or worth, and stress that magnitude is a particularly American place from which to evaluate something. But there are moments in the text where the distinction does not appear, and she considers magnitude like an unavoidable status quo, or even a feature of any claim about significance by default. I wonder if saying we need to be “post” magnitude gives too much credence to American magnitude's own aspirations toward perfection. Put another way: non-magnitudinous rhetorics only look limited and partial from magnitude's own point of view. Do we, by calling for new disciplinary paradigms to get beyond magnitude, accidentally reify its impact and, in the process, hide how some scholars, writers, and activists all along have been beyond magnitude—and have, in fact, never had the luxury of taking magnitude seriously?Olson has written an attentive and meaningful book, a clinic in the writing of palpable history. American Magnitude accounts for how magnitude matters materially, in bodies and maps, in felt distance and implied relation. It steadily innovates in approach to common theoretical concerns—circulation, sublimity, and so on—helping our discipline continue to shift focus from the sudden effects of rhetorical genius to the gradual accretion of norms, values, and forms. It is one of several recent landmark books in rhetorical studies (think of Emerson Cram's Violent Inheritance or Catalina M. de Onís's Energy Islands) that reject sweeping conclusions in favor of much more locally focused and self-reflective answers to problems of baffling scope and duration. It therefore communicates a sense of the fragility of magnitude: the light touch of the conclusion resonates with a fact Olson demonstrates from the introduction, namely that all visions of grandeur contain the conditions of their own diminution. In its scope and balance, it is clearly a book, like her research subject, that sedimented over time, accruing layers, eroding jagged edges, building gradually. The care with which Olson balances theoretical nuance, detailed case studies, methodological rigor, and self-reflection evokes the steady grace of the landscapes her book's subjects inhabit. The highest compliment we could pay it is to imagine all the ecosystems of research beyond magnitude—critical of U.S. American hegemony, attentive to flows of movement and immobility across and between borders, breathing in various formal and informal archives—to which it will surely contribute.

    doi:10.14321/rhetpublaffa.27.4.0134
  3. Communicating the Other Across Cultures: From Othering as Equipment for Living, to Communicating Other/Wise
    Abstract

    Communicating the Other Across Cultures by intercultural communication scholar Dr. Julia Khrebtan-Hörhager is a compelling read about how master narratives perpetuate cultural othering discursively, visually, and materially. The author notes that the crux of cultural othering is a systemic and reoccurring process of prioritizing histories with a “capital H,” “written and communicated by the powerful of the world” (e.g., colonizers, enslavers); this, in turn, socially constructs the Other (5). In these, the Other is routinely shown “as unworthy, primitive, barbaric, threatening, even subhuman” (2). In response to such master narratives, the latter half of the book examines how minoritized groups employ resistive rhetoric, specifically through exposure and empowerment, to disrupt oppressive systems and foster social change. The author refers to this process as “communicating other/wise,” which she coins as a “discursive strategy against Master Narratives that perpetuate cultural othering and an alternative epistemology of learning with and from the Other, of gaining awareness and eventually wisdom with regard to Self and Other” (14). Tracing types of rhetorical othering through case studies in the United States, Russia, and Western European countries, the author utilizes a cross-cultural approach and Kenneth Burke's concept of “equipment for living,” which Khrebtan-Hörhager extends to visual and material rhetoric.Communicating the Other Across Cultures is divided into two parts: “Cultural Othering as Equipment for Living” and “Communicating Other/Wise.” The first three chapters demonstrate the embedded nature of cultural othering through verbal, visual, and material artifacts, showcasing how cultural othering is a communicative phenomenon that has no borders. The last three chapters focus on how communicating other/wise is a powerful, subversive tool for the Other to tell alternative stories and conclude by pointing to the necessity of studying cultural othering across disciplines.Chapter 1 offers a comparative study of verbal othering in master narratives through different geopolitical locations. The author argues that the Other is discursively constructed, maintained, and normalized in literary works through binaries, which often endorse Eurocentric values and whiteness. An example of this is Mark Twain's The Adventures of Huckleberry Finn, where the racialized good and evil binary emerges as Finn “thinks of himself as a sinner who will go to hell for his choice of not betraying fugitive slave Jim” (25). Twain's characters point to the idea that Finn should not care for Jim's wellbeing, furthering the justification of slavery and colonialism as a U.S. master narrative. Ultimately, this institutionalizes stigmas and reifies oppressive binaries. The Other is characterized as nonhuman and undeserving of inclusion and equality.Chapter 2 focuses on how visual culture transcends certain discursive boundaries, contending that images are powerful as they “demonstrate to us who matters, who does not, who exists in the center, and who struggles on the margins” (67). A significant component of visual othering is through cinematography, which greatly contributed to Nazi Germany's propaganda, supported the National Socialist regime, and justified the Holocaust. For example, the famous 1940 documentary Der Ewige Jude (The External Jew) portrays Jews as an unsanitary pest and “compares them [Jews] to rats, and reminds the audience that rats need to be killed for reasons of public health and safety” (106). Such visuals have the potency to intensify othering of Semitic peoples across geopolitical locations, solidifying ideological and national understandings of the Other.Chapter 3 looks at the relationship between material rhetoric—such as monuments, architecture, and memorials—and cultural othering. The author underscores the importance of attending to artifacts as they “contribute to the creation of a certain worldview that includes our national identities, our heroes, our role models, and our aspirations,” resulting in the lack of representation and even misrepresentation of the Other (111). The nationalist narrative is evident in the Mount Rushmore National Memorial, which celebrates several of America's Founding Fathers, communicates a superior national identity, and upholds patriotism. Mount Rushmore National Memorial especially ignores the United States’ involvement in Indigenous genocide and displacement by depicting the American Dream and freedom as available to all. The author argues that this is a form of strategic othering, a “convenient ideology of the (non-[w]hite, non-Christian, non-male, non-European, non-powerful) Other” (123). Utilizing material artifacts to distort history absolves white guilt and upholds white supremacy.In chapter 4, Khrebtan-Hörhager highlights a collection of alternative stories across the United States, Russia, and Europe that does not reify master narratives but instead exposes and empowers the voices of the Other. Prominent Russian writer, poet, and critic Nikolay Nekrasov, for example, used his works to critique war and suffering—an opposition to Russia's worldview and imperial expansion. As the author posits, writing Other/wise “is about listening to and learning from Other narratives, even if they clash with our existing worldviews and discredit our heroes and role models” (164). Communicating other/wise is a critical tool for reimagining spaces that include perspectives of the voices often silenced, erased, and hidden.Chapter 5 explores visuality through the lens of the Other. A striking example is the artwork Cloud Madonna, which shows a woman of color carefully and intimately carrying a melon while carrying water on the top of her head. The author posits that this portrayal is supposed to contrast Indigenous women's innate and generative connection to the land with a Christian nationalist perspective of the white madonna, who is “primarily defined through her relationship to baby Jesus” (223). Visualizing the Other is rooted in critiquing essentialized identities created by master narratives, which “teach us to see things differently; provide a new look on beliefs, norms, and values; and gradually change our culture” (219).Chapter 6 models communicating other/wise through materiality. The author explains that materiality (e.g., monuments, memorials, museums) crafts and tells our histories, which, in turn, communicates and informs our present and “the future of our children” (261). Because many forms of materiality are told through a homogenous, colonized lens, the goal for this chapter aims “to ‘un-set’ history and culture that is ‘in stone’ and to introduce alternative, culturally sensitive, and inclusive pieces of material rhetoric” (263–264). Khrebtan-Hörhager introduces several examples of how exposure and empowerment are imperative for disrupting homogenous narratives often curated by those in power. One example is the act of literally removing monuments that commemorate a nation's ideological regime. For example, Poles have removed certain monuments that commemorate the Red Army for freeing Poland from Nazi fascism. The author notes that “the removal of such Soviet monuments [is] not only natural but highly necessary as it avoids communicating wrong ideological values and grants Poland a much-overdue chance to achieve its own national and cultural definition as a free European democracy” (279). Materiality can be an especially rich mode for communicating other/wise, as it is often strikingly present even in the most mundane public spaces.Communicating the Other Across Cultures concludes by restating the pervasiveness of cultural othering in verbal, visual, and material forms and their ideological implications. With inspiration from Audre Lorde, communicating others/wise is a strategy for disrupting oppression and, thus, necessary for creating new realities. As the author hopefully asserts, “although othering is still omnipresent, it does not have to remain omnipotent, but the power to change the status quo starts with the critical social self-reflexivity and cultural self-diagnostics” (312). The question, “Whose voices are being prioritized?” is necessary for the unraveling of master narratives. This can be especially useful for undoing hegemonic educational curriculums, instead bringing in alternative histories and voices, such as Toni Morrison, as the classroom is often a formative space for shaping new perspectives and realities. Communicating the Other Across Cultures is extraordinary, grounded in cultural richness with exhaustive examples; it also highlights the voices of Other scholars and showcases the importance of studying cultural othering beyond communication and rhetoric. While the book demonstrates that cultural othering is systemic across cultures and recognizes the destructive patterns of master narratives, it also reminds readers of their agency to listen to the Other, learn from the stories of the Other, and invent ways of living Other/Wise.

    doi:10.14321/rhetpublaffa.27.4.0119
  4. Certainty Through Compromise: Wilderness Debates in the Utah Public Lands Initiative and the Search for “Stable Ground”
    Abstract

    Abstract This essay analyses wilderness debates in the Utah Public Lands Initiative (PLI). From 2012–2016, the PLI sought to answer the “question of wilderness” through a holistic, state-centric public lands bill. The effort was spearheaded by former Utah Representative Rob Bishop who argued that the state could achieve “certainty” through “compromise,” or that the state's problems with wilderness and public lands could be resolved by reaching consensus on how best to use those lands. Bishop sought input from seven Utah counties, who would submit their own proposals for how best to resolve pressing land-use issues in their respective counties. I examine public discourse about one proposal, from Grand County, analyzing county documents, newspaper reports, and citizen comment letters. Following work in rhetorical studies on wilderness, my analysis demonstrates how local communities construct wilderness and its meanings in a particular cultural moment. Reading the county's PLI rhetorics for how citizens valued wilderness and their relationships to public lands, I argue that the county had difficulty attaining compromise and certainty because citizens could not agree on the meanings of “wilderness.”

    doi:10.14321/rhetpublaffa.27.4.0053
  5. Black Loyalty and the Obama Era: A Rhetorical Critique of Bayard Rustin's Theory of Coalitional Politics
    Abstract

    Abstract Bayard Rustin influenced the trajectory of Black political rhetoric in the post-civil rights era. In this essay, I offer a rhetorical recovery of this neglected figure, focusing on the centrality of his emphasis on coalitional politics to the Black freedom struggle while noting that his stress on economics as the basis for coalition building shaped a rhetorical strategy tradition that I call “the rhetoric of race-neutral coalitional politics.” I also examine the legacy of this rhetorical strategy, against the backdrop of the Obama era, arguing that it silences dissent, de-emphasizes the policy priorities of Black communities, and reinforces the white gaze in Black political rhetoric and thought. I conclude that success in the Black freedom struggle depends on the community's ability to develop rhetorical strategies that position it as an equal partner in political coalitions rather than a captive participant.

    doi:10.14321/rhetpublaffa.27.4.0085

September 2024

  1. Populist Rhetorics Case Studies and a Minimalist Definition
    Abstract

    The emergence of populist politicians internationally in the past twenty years is remarkable. This phenomenon has prompted voluminous academic analyses: scholars from political science, political theory, and media studies have analyzed populism in books, articles, and edited collections. Rhetoric as a discipline has been relatively quiet. Populist Rhetorics: Case Studies and a Minimalist Definition proposes to address the dearth of work in disciplinary rhetoric not by inviting scholars identified with rhetorical studies exclusively (though some are) to analyze populism but by asking all the contributors to take a “rhetorical approach” in analyzing the discourse of a populist politician. The editors associate a rhetorical approach with, especially, close readings, and each contributor analyzes at least one text of a populist politician to see how the text works to persuade the audience the text invokes. This disciplined (in both senses of the word) approach marks this volume as important for readers of Rhetoric and Public Affairs and gives the volume a unity that many collections lack, further advanced by the apparent agreement among the contributors to raise fundamental questions concerning how to understand populism; to wit, should populism be thought of as an ideology or as a style? Since the chapters include populists from both the left and from the right, and since the contributors are committed to a rhetorical approach, it is not surprising that the authors individually and collectively conclude that populism is performative, not ideological. Finally, this volume gives witness to what is truly remarkable (some might say scary) about our particular moment: that populism is international. The case studies examine the rhetoric of populists from Britain, Germany, Greece, Hungary, Italy, Venezuela, and the United States.The object of Paul Elliot Johnson's analysis in “Populist Melancholy” is the Republican Platform of 2016, adopted by the party without change in 2020. That the party decided to reproduce the same platform in 2020 following the Trump presidency suggests to Johnson that the grievances that the platform identifies could not be addressed by political action; otherwise, why weren't at least some of the grievances ameliorated while Trump was in office? On Johnson's reading, the “people” of the Republican imaginary see themselves as weak and powerless—victims. He argues that Freud's analysis of melancholia captures well both the feeling of loss that the Trump base experiences and its inability to articulate a positive path to addressing this loss—thus, on his analysis, the pathology of the current American right. In defining Republican populism in psychological terms, Johnson's thesis recalls Richard Hofstadter's argument that populism is fueled by status grievance and resentment, rather than material conditions.In “Voltagabbana Rhetorics: Turncoating as a Populist Strategy in Pandemic Times,” Pamela Pietrucci notes a propensity of populists to practice a voltagabbana, a turncoat or flip-flopping rhetoric. She notes that Donald Trump, Jair Bolsonaro, Boris Johnson, and Matteo Salvini—all identified as right-wing populists—changed both their positions and their practice with regard to masking during the Covid pandemic; none attempted to reconcile the contradictions in their advice or practice. Pietrucci examines in detail the voltagabbana rhetoric of Matteo Salvini, the leader of the far-right League and the Deputy Prime Minister of Italy in 2019. As is typical of populists, Salvini lacks an historical connection to a consistent ideology; he began his career as a Communist while at present his politics are right-wing. According to Pietrucci, the positions Salvini advances are based on the analysis produced by “The Beast,” a search engine that identifies the terms, themes, and memes most prevalent in Internet computer searches. If “hydroxychloroquine” is trending well, then presumably Salvini would endorse it as an effective Covid cure that “bureaucrats” are keeping from the public. On Pietrucci's analysis, Salvini has no ideology. He might be labeled a populist of “algorithmic” opportunism (73). Ultimately, the politics that Salvini practices, she concludes, is one of disavowal, whose inconsistency is in the service of deniability (75–76).In “Brexit, YouTube and the Populist Rhetorical Ethos,” Alan Finlayson maintains that populism should be understood more as a political style or performance than an ideology, drawing extensively on work in rhetorical studies to make his case. Finlayson argues that ethos is central to populist rhetoric, not merely its premise but also its conclusion (86). The populist appeals to voters to become “the people” that they already are, he maintains. The object of his analysis is the YouTube video, “The Truth About Brexit,” created by the popular conspiracy-theorist Paul Joseph Watson, which had nearly a million views during the Brexit debate. Finlayson's analysis is attentive to the effective use that Watson makes of the affordances of YouTube as a medium as well as the discursive contradictions in Watson's narrative.In “Populism and the Rise of the AFD in Germany,” Anne Ulrich, Olaf Kramer, and Dietmar Till report the rise of populist movements from the right, especially the AFD (Alternative for Germany), that have gained prominence via the use of a rhetoric of provocation suited to online broadcast. The authors maintain that new media create spaces for provocateurs to perform an identity and identification with “the people.” The authors offer close readings of speeches by Björn Höcke, a prominent member of the New Right, and by Alice Weidel, co-chair of AFD. The Höcke speech, broadcast live on YouTube, employs rhetorical devices typical of demagoguery: breaking taboos, stoking indignation, and inspiring negative emotions (122), all with an intention to provoke. To this end, Höcke identified the “‘true victims’” of World War II as the inhabitants of Dresden killed in the allied bombing in February 1945 (125). Weidel is similarly provocative in her characterization of immigration as a “Great Replacement” strategy that installs fertile “‘headscarf girls’” and “‘knife men’” as the basis for a new majority (130). The racists metonymies are made for circulation as memes, the authors argue.Sophia Hatzisavvidou analyzes the populist rhetoric of socialist Alexis Tsipras who became prime minister of Greece in 2015. As a result of the 2007–08 world-wide recession, Greece's debt was staggering. The European Union, International Monetary Fund, and the World Bank conditioned a bailout on Greece's enacting of severe austerity measures. But round after round of tax increases, while producing much general suffering, seemed to make economic matters worse; thus, “the crisis” of 2015. Hatzisavvidou analyzes Tsipras's campaign of resistance to the austerity measures, characterizing Tsipras's rhetoric as a moralizing discourse that contrasted “the people” as morally superior—more genuine than the technocratic elites. The technocrats’ austerity program failed on its own economic terms, Tsipras maintains, but succeeded in creating a resistant people with a “‘purity’” (156), who want “to take their lives into their own hands,” and who stand up to “‘blind conservative forces’” (157). Drawing on Aristotle's three types of rhetoric, Hatzisavvidou characterizes Tsipras's speeches, surprisingly, as epideictic rather than deliberative, surprising because, like deliberative rhetoric for Aristotle, Tsipras's speeches advocate a future-oriented solution to a political problem. Still, the speeches are indeed epideictic because the audience addressed lacks the power to solve the problem: the bureaucrats held the purse strings, and Greece had no choice but to accede to the bankers’ demands.Viktor Orbán can credibly claim to be the model for the contemporary populist-right nationalist leader. His rhetoric is the subject of Miklós Sükösd's “Victorious Victimization: Orbán the Orator—Deep Securitization and State Populism in Hungary's Propaganda State.” Sükösd finds the template for Orban's subsequent rhetoric in his speech at Heroes Square, attacking Soviet occupation in 1989; at the time, Orban was the leader of the leftist Fidesz party. The speech set the pattern for speeches that Orban gave annually since his election as prime minister in 2010. On Sükösd's analysis, in Orban's case a populist rhetoric served first a liberal and then an illiberal politics. Drawing on a content analysis of forty-one of these speeches, Sükösd's argues that Orban's rhetoric is especially notable for fear-mongering: Orban exaggerates threats to Hungary's sovereignty and national character from EU bureaucrats and immigrants. If the Hungarian voter is especially vulnerable to such threats, the history of Hungary can explain why: Hungary was dominated by the Hapsburgs in the eighteenth century, followed by the Russians, then, in the twentieth century first by the Nazis and then the Soviets. Sükösd's essay is notable for giving a relatively rich account of how populist appeals are rooted in national character. He writes, “Themes of fear, suffering and gloom occupy central places in Hungarian national identity and culture” (179). Hungary sees itself as “ever the guiltless victim of contempt, assault and injury perpetrated by others” (179).” Sükösd's analysis shows in a compelling way how perceived victimhood and its attendant resentments are fertile ground for the populist.Pierre Ostiguy identifies his analysis specifically as rhetorical in his chapter, “The Voice and Message of Hugo Chávez: A Rhetorical Analysis.” By a rhetorical approach, he appears to mean not only an analysis that features close readings but also an analysis of “relational-performative” elements, more traditionally the fourth canon, actio. Ostiguy identifies a number of features of Hugo Chávez's rhetoric that mark his brand of populism as unusual and extreme. The speeches are uniquely characterized by expressions of passionate love: for fatherland (la patria), for the flag, and for Christ, reflecting values that are more typically associated with right-wing politics. Famously aligning himself and his movement with Símon Bolívar, Chávez claims to be less an heir to that original revolution than its re-incarnation and extension, as if he and his movement were pre-ordained to bring about its messianic completion. Furthermore, Chávez would not merely represent the Venezuelan people but embody them. Chávez, Ostiguy writes, “is the people.”Like other populists Chávez also shares a penchant for “the low,” an important idea that Ostiguy advanced in earlier work. “The low” manifests as a general vulgarity that is intended to shock, especially in coarse, personal insults. Ostiguy notes as exemplary a Chávez speech in March 2006, in which he “unloaded” on George Bush (following the invasion of Iraq) with personal insults, including calling Bush a donkey, a genocider, a drunk, a sicko, a coward and worse. Equally important is Chávez's actio. Speaking without a manuscript or teleprompter, Chávez exhibits an apparent spontaneity but delivers with cadence and rhythm, in a deep baritone, punctuated by an expressive arm waving.This is an excellent, well-conceived collection. Each of the chapters reviews the literature on populism and offers a taxonomy for classifying and understanding it. Each also critically analyzes at least one work that bears the populist label. The chapters demonstrate the value of a rhetorical take on populist rhetoric. It invites rhetoric scholars to take a seat at the table. We should heed that invitation.

    doi:10.14321/rhetpublaffa.27.3.0131
  2. For the Enjoyment of the People: The Creation of National Identity in American Public Lands
    Abstract

    As national parks saw a significant uptick in traffic during the COVID-19 pandemic, so too has scholarly attention to these public symbols increased. The Enjoyment of the People: The Creation of National Identity in American Public Lands by Mary E. Stuckey offers a complex understanding of how America's national parks and public lands do “political work” (22). By evaluating how American presidents have rhetorically positioned public lands, Stuckey argues that these spaces invite specific discursive lenses to national identity, citizenship, patriotism, and stewardship. She interweaves criticism of presidential rhetoric with case studies of policies involving lands run by the U.S. National Park Service (NPS).For the Enjoyment of the People opens with the story of Mount Rushmore: land stolen from Indigenous peoples and quite literally carved up. Stuckey calls attention to this harm while noting that the NPS has been attempting (although not particularly well) to negotiate their harmful past actions by working with Indigenous people when interpreting the parks. This narrative sets the tone for the rest of the book, pointing “to the importance of rhetoric in understanding the nature and implications of these interpretive struggles” and positioning conflicts about identity—Indigenous identities especially but not exclusively—at the center (1). This book emphasizes how Indigenous voices are neglected within U.S. national narratives. Throughout For the Enjoyment of the People, Stuckey revisits conflicts surrounding Indigenous representation. She emphasizes the importance of using Indigenous-preferred names for places, despite each artifact's clear centering of white settler colonial perspectives. Overall, Stuckey's newest work leans on ideological analyses of American presidential rhetoric, interspersed with criticisms of discourse found within the spaces themselves, to illuminate how America's public lands discursively negotiate national identity. In doing so, Stuckey has crafted a thorough, thoughtful, and deliberately critical guidebook for rhetorical scholars and the American public generally to recognize how the nation's lands perpetuate certain American identities and values.Each chapter focuses on a different aspect of national identity as it is discursively manifested within American public lands. The first chapter explores the erasure of colonialism as seen in overseas national parks: the U.S. Virgin Islands and American Samoa. In “Establishing National Origins: Erasure, Dispossession, and American Empire,” Stuckey discusses how time and space intersect to form explanations and accommodations of identity by examining how U.S. policies regulated Indigenous people and their lands. For instance, by grouping all Indigenous peoples together as “Indians,” white settler-colonists conflated space and time; they applied policies generally to vastly different Indigenous communities across decades despite their unique locales and histories. Political discourse erased Indigenous communities from their lands through erasure by discovery, entitlement, visibility, and interpretation. Stuckey weaves this history with two contemporary case studies. Colonialism is both erased and displayed in the U.S. Virgin Islands as the park is portrayed as scenic and economically beneficial. Colonialism is negotiated in American Samoa as the park is naturally wonderful and contains “pure culture worth preserving” (48). Stuckey presents a thoughtful evaluation of the NPS's interpretations, recognizing that their efforts to improve are “embedded in a colonialist web of historical and cultural interpretation from which it cannot be completely disentangled without foregrounding that colonial history” (42). The first chapter clearly depicts how American public lands were founded on colonial white supremacy and how these effects still resonate. This theme lingers with the reader for the remainder of the book.Chapter Two, “Claiming a National Past: Patriotism and Citizenship,” reveals how patriotism and citizenship are negotiated at Gettysburg National Historic Park, Gateway National Park (formerly known as Jefferson National Expansion Memorial), and Manzanar National Historic Site. Stuckey discusses how these become “places of considerable contestation over what constitutes American patriotism” (55). The chapter brings together theories about citizenship, rhetoric, place, and memory, evaluating how these memorial sites portray authenticity. Each example shows the complex discursive negotiation performed within and around places with shameful pasts, like Manzanar's Japanese American internment camp. At Manzanar, the NPS makes specific interpretive choices, such as whether to freeze oppression in the nation's past or encourage the visitors to relate with the victims.The third chapter asks how history is preserved and interpreted and narrated in NPS museums. Stuckey focuses the entirety of “Asserting a Singular National Narrative: Whose History and Whose Heritage?” on Mesa Verde National Park and on how its museum appropriates, displays, and memorializes antiquities. The evaluation of park museums is complemented by criticisms of the park's advertising, which portrays Mesa Verde—and thus both contemporary and ancient Indigenous peoples—as either primitive or romantic. The chapter concludes with critique of how the NPS interprets marginalized communities, arguing that the federal agency might be “doing better,” but their efforts also expose ongoing conflicts about recontextualizing national history and the accessibility of Indigenous cultures (114).Chapter Four, “Protecting Natural Resources: Citizen Stewards and the Nation's Future,” evaluates how the NPS's education and park management construct visitors as citizens and stewards of American lands. When evaluating Everglades National Park and the public lands of the California desert, Stuckey notes how the NPS educates through park interpretation and how the parks themselves are oriented to establish visitors as citizen stewards (119). As the first park to be set aside primarily for wildlife preservation, Everglades NP exemplifies the debate around what land deserves to be “preserved.” The discourse around the California Desert Protection Act shows how policies can affect American citizenship and stewardship of public lands. Finally, in “Measuring Value: Entitlement in the Land of Opportunity,” Stuckey considers Bears Ears National Monument and Alaskan public lands, noting how “public” lands are valued and their rightful ownership discursively assigned as entitlement. Stuckey links political decision making, land “ownership,” and citizenship through case studies. “Measuring Value” draws attention to the complicated debate around land value and entitlement.While For the Enjoyment of the People is far from the only scholarship about American public lands, its methodology sets it apart. Stuckey skillfully joins rhetorical criticism of presidential discourse about American public lands, evaluations of policy debates about expanding or reducing the lands, textual analysis of the NPS's interpretations of the lands, and rich descriptions of their historical contexts. Rooted in a political rhetorical tradition, this book spans disciplines in its methods and applications. Unlike recent works in rhetorical field methods, For the Enjoyment of the People is far more discursive than material in its approach to space. While this work contributes to the discipline as a rhetorical criticism, embodied work is also needed to investigate these spaces further.This book provides a much-needed update to the literature on parks and public lands as it is intentionally critical of American institutions like the NPS. Multiple chapters are devoted to how the NPS has repeatedly neglected Indigenous voices in park interpretation. Stuckey offers attentive and serious criticisms of the NPS, arguing that “Based in dispossession and erasure on one hand and displacement on the other, [the NPS] remains mired in the rhetoric and other practices of colonialism despite interpretive efforts to overcome those legacies” (53). This criticism recognizes the context of the contemporary moment when American federal agencies are asked to reckon with their colonial legacies. Stuckey concludes with clear calls to the NPS, emphasizing the need for action. Stuckey recommends that the NPS include this complex discourse in their interpretations rather than pretending parks are apolitical. Stuckey also calls for the NPS to position Indigenous voices as contemporary and not just histories, to “include consistent and clear interpretations that speak to Indigenous presence, removal, genocide, and contemporary lives . . . become foregrounded and made manifest in the present” (179). The reader is left with a deeper understanding of how America's parks function politically and, imperatively, with precise calls to public action.For the Enjoyment of the People interrogates identity in a way that is accessible to a public audience. America's national parks, monuments, memorials, and public lands are often depicted as non-controversial symbols of national unity. Quite the opposite is true, as Stuckey reveals, and their history and continued interpretation have profound implications on broader conceptions of what it means to be “American.” Stuckey's engaging style, in-depth case studies, and comprehensible analyses of complex policies and presidential rhetorics make this book eminently readable. For the Enjoyment of the People could serve as a helpful textbook for undergraduate or graduate courses about a variety of topics, from presidential discourse to environmental communication. Alternatively, Stuckey's political-rhetorical lens provides a contemporary perspective on the ongoing conversation surrounding identity and place, an important addition to the cross-disciplinary literature linking political power, space, and identity.

    doi:10.14321/rhetpublaffa.27.3.0141

June 2024

  1. Organs for Sale: Bioethics, Neoliberalism, and Public Moral Deliberation
    Abstract

    In Organs for Sale: Bioethics, Neoliberalism, and Public Moral Deliberation, Gillespie examines human organ debates to critique neoliberalism's predominance in and preemption of public moral deliberation. Although organ sales have been previously analyzed by economists and philosophers, Gillespie employs a unique rhetorical lens to discern the positions, justifications, and typical lines of argument representative of each camp. This distinction allows Gillespie to hone in on the argumentative dynamics of public advocates and construct a thorough overview of the debate. The rhetorical landscape is positioned as an exchange between two main camps: the market advocates, who rely on the “autonomy, efficiency, and consistency” allotted by markets, and the altruism advocates, who insist that “virtue, justice, and civic community” are better norms with which to guide the exchange of organs (196–197). This debate is framed in the terms of neoliberalism, a political theory that “asserts the centrality and priority of individual rights, marketization, and free markets in human well-being.” (18) Gillespie argues that the expansion and resonance of neoliberal rhetoric weaken public morality by shrinking the civic duty to deliberate, relegating moral deliberation entirely to supposedly neutral, amoral market forces.In Sections 1 and 2, Gillespie outlines the current organ donation policy and conducts a rhetorical analysis of the main arguments, tropes, keywords, testimonials, horror stories, and urban legends that each camp deploys. The altruistic camp, whose position is reflected in current U.S. law, argues that altruism is “inspirational,” “enacts justice,” and “promotes and performs civic community” (59). The case for the altruistic system is undergirded by an emphasis on civic virtue, an “attitude” that needs to be cultivated and publicized to increase organ supply (55). Official stories, like those on OrganDonor.gov, feature testimonials of organ recipients and public service announcements meant to inspire others to donate. Celebrity organ recipient testimonials, such as those of Alonzo Mourning, Steve Jobs, and Tracy Morgan, give voice to the altruistic system and tend to garner more mainstream attention. Fictional accounts, including films, television shows, and novels, also contribute, albeit in artistic or dramatized ways, to the organ debate. Social media campaigns, either for publicity or crowdfunding, play a similar role in characterizing donors and recipients. These various forms coalesce into a rhetoric of altruism that promotes “a particular view of the virtuous citizen,” who contributes to the organ deficit through the selfless act of donation (51).Market advocates, whom Gillespie contrasts with the altruists, seek to persuade the public that financial compensation for human organs, either through a regulated market or through incentivization, “is rational, efficient, and consistent with public values” (60). Here too, Gillespie conducts a rhetorical analysis of the prominent stories told and language used by market advocates. The horror stories of botched black-market surgeries and deceitful medical malpractice are used ubiquitously by market advocates, implying that a regulated, transparent market would eliminate illicit sales (60, 66). Market advocates also argue that the altruistic system is already undermined by an otherwise thriving market in body parts—like sperm, ova, and plasma—and in the thousands of dollars paid to doctors and medical personnel for transplants. Stories of willing buyers in the United States and of desperate sellers in economically impoverished areas testify to the existence of a market, ostensibly whether altruism advocates like it or not. These arguments, often oriented toward “choice” and “transparency,” make the case for an organ market on the neoliberal premise that it would maintain autonomy, efficiency, and consistency with current practices (83).In Sections 3 and 4, Gillespie crystallizes his critique of neoliberalism, first by providing an overview of the pluralistic dilemma of liberal democracy. Pluralistic democracy demands that “ethically diverse” members of society reconcile their moral doctrines through public deliberation, a perpetual “tension” emblematic of the “cooperative search” for the good life (214). For Gillespie, the quality of contemporary public discourse regarding the morality of the sale of human organs resembles a limp rope rather than a tension. The reason, he argues, is that the supposedly neutral market has become a “default” setting that preempts moral deliberation altogether (177). The neoliberal predominance of the “Civic Restraint Principle,” best known by the colloquial maxim “You do you, and I'll do me,” centers individualism as the essential ethic (99).Dumping the burden of moral deliberation onto the Civic Restraint Principle does not make us principled, Gillespie argues; it makes us pragmatic. This is not to say that neoliberalism is necessarily immoral. Gillespie writes to reinvigorate a public deliberation that “argues about morality—even if those arguments are fierce and at some level intractable,” rather than resigning to individualistic relativism (205). He argues that neoliberalism shouldn't be defaulted to without proper consideration of the ethics of organ sales. If total individualism is taken as an ethic, it effectively opts out of important moral disputes. When “bracketing” is taken as an ethic in itself, the result is a vacancy of any ethic. In this way, neoliberal rhetoric “hijacks the very practice of and space for public moral deliberation,” conceiving it strictly as an individualized affair (201).Gillespie maintains that tolerance is a virtue, albeit a flimsy ethic on its own. Indeed, Gillespie concedes, “the liberal virtue of tolerance is vital” given the dilemmas of pluralism (152). In a healthy democracy, however, citizens owe much more to each other. Moral deliberation cannot be minimized to individualism. In Michael Sandel's words, “‘moral reflection is not a solitary pursuit but a public endeavor’” (16). Moral disputes, which are often categorical, must be justified in the public sphere, given normativity through good reasons. The weighing of reasons is done rhetorically; the stories, characters, and language that make up public moral deliberation have rhetorical force that persuades deliberative participants to make judgments about which reasons matter most. Gillespie sums up his deliberative theory unambiguously: “The search for moral truth, to be codified under law, is collective and procedurally intersubjective, but morality itself is not” (152).Ultimately, whether “dignity is or is not violated by organ sales” represents a key turning point in the organ market debate (158). Markets, even regulated ones, can exploit vulnerable and socioeconomically exploited populations. If a kidney or a piece of liver were worth fifty-thousand dollars, “a struggling low-income person would, ostensibly, be unable to turn down such an offer” (172). The asymmetrical nature of the exchange suggests to status quo altruists that a certain degree of exploitation is taking place. They insist that market mechanisms are blind to the “background condition that makes the actual contractual engagement—even if undertaken voluntarily—morally suspect” (169). Gillespie notes, however, that “the need for an organ by a person in dire straits and facing death is not exactly an empowering situation either” (172).Market advocates use the concept of dignity differently. They consider the blindness of market mechanisms to be a form of fairness and neutrality from the moral paternalism of the allegedly dignified majority, or worse, the state. Dignity, in neoliberal logics, inheres in the freedom to choose whether selling an organ coincides or conflicts with one's own moral compass. Restricting this choice would be to impose a bourgeois definition of dignity on less privileged classes. What dignity means, market advocates argue, may be established by the tyranny of the majority, and thus should remain an individualized, privatized concern.Gillespie ends with a short self-reflection, wherein he acknowledges that, even after gauging the moral complexity of the question of the organ market and criticizing the lethargy with which neoliberalism addresses it, it would make sense, under certain circumstances, to buy an organ. Readers should not look to Gillespie for an answer to the moral question of organ procurement. He insists, rather, on a revitalization of public deliberation on the matter. Public deliberation cannot be reliant on a neoliberal, marketized principle of civic restraint in place of affirmative moral considerations (101–102). Students and scholars of the rhetoric of science, bioethics, and political theory, particularly in the areas of discourse theory and pluralism, would benefit from Gillespie's exploration of the moral deliberation surrounding organ sales.

    doi:10.14321/rhetpublaffa.27.2.0164
  2. Rhetorical Leadership
    Abstract

    Assuming the mantle at R&PA was a weighty responsibility for me, personally as well as professionally. Very few people likely know this, but I was a graduate student editorial assistant at Texas A&M when the journal started. Back in the day, I helped vet essays prior to publication, which meant trudging over to the library to pull books and journals off their shelves to check citations. Like many others in the field, I have submitted manuscripts to be considered for publication in this journal and been rejected. One of my greatest professional regrets is dropping a revise and resubmit I received from R&PA while in graduate school—I did so, I told myself, to focus on my dissertation. Never would I have thought I would become the journal's editor. Nevertheless, I am honored to be editor of a journal that has produced so much work that resonates so powerfully in the areas about which I research and write. Its scholarship has proved so influential in my thinking and research over the years that much of the readings I assign to the graduate students in my rhetorical criticism course come from its pages.I had an affectionate, yet sometimes contentious, history with the founder of this journal. Marty was my professor, served on my MA committee, provided a reference to graduate school, published my work, and offered me guidance as I became an editor myself (you have to “ride herd” on reviewers, he told me). I often have wondered what he thought when I was selected as the editor of R&PA; he was still alive at the time.When I first agreed to edit Rhetoric & Public Affairs, I knew I wanted to have an invited issue—something I did not do for either of the journals I edited previously. When the field erupted in a justifiable uproar a number of years ago, I remained silent. I did not do so to be complicit with existing power structures. I did so because others’ voices needed to be heard more than mine; our community did not need my voice merely making noise or filling space. An invited issue—in the journal around which much of the controversy came to the forefront—thus seemed to me a particularly poetic and apt opportunity to provide a vehicle through which I could magnify others’ voices.As I began to conceptualize a special issue, I knew I wanted to do something that gestured to the journal's past while acknowledging our present. I also wanted to do something that would create an inclusive space for voices not typically published within its pages, providing an opportunity for scholars not as advanced in their career trajectory to publish in R&PA. I had an idea to take a page from the journal's (and the discipline's) past and flip the script a bit.In the Spring of 2000, Michael Leff guest edited a special issue of Rhetoric & Public Affairs (following a presidential rhetoric conference) about what scholars perceived as President Abraham Lincoln's moment of greatest rhetorical leadership. The scholars in that issue approached the question from a wide variety of perspectives. Some analyzed a single text (varying from the famous to the obscure) whereas others used multiple texts. Some discussed the affirmative rhetorical choices Lincoln deployed whereas others discussed how Lincoln effaced himself in his discourse. All focused on the rhetoric of one orator—a celebrated and official leader of the United States of America.Realizing that rhetorical leadership looks different to different populations or within different contexts, I reached out to authors I thought could bring a unique perspective to the conversation. Not all of the scholars to whom I reached out responded. They might have missed my email, incorrectly thought the offer was a widely cast one, did not have the time or the capacity to write something, or did not want to be published in this journal. Some of the scholars who did respond were unable to draft an essay at this time or ended up being unable to do so for various personal and professional reasons. I know readers will wonder why certain voices were not included. Please know that I tried to have more perspectives represented and that I hope more voices that research different populations will be included in the pages of this journal in the future. This one issue is not enough.I invited the scholars within this issue to answer the question, “What does rhetorical leadership look like” to different people or in different contexts? I wrote to the invited authors that rhetoric, leadership, and rhetorical leadership, can look different to different populations active in the public sphere. Consequently, what constituted rhetoric, leadership, and rhetorical leadership, were all “open” concepts. What counted as a text, who communicated—or did not communicate—and about what they communicated were left to each scholar to be determined, according to what each would view as appropriate to their area of study. I wanted the call to be cast as widely as possible to allow creativity and agency in authorial response, yet I also wanted to maintain a discernable theme. I did not want my thoughts on the subject to lead, but to provide a site for authors who specialize in different areas of study to formulate the conversation. (This is not to say that I did not provide editorial guidance.) I asked, moreover, for the authors to keep the essays relatively short—shorter than the essays we typically publish—so that more voices and perspectives could be included within the issue. I am excited for the readership of R&PA to engage with the ideas presented by the authors.The essays in this issue of R&PA explode the idea of what constitutes rhetorical leadership. They show us that rhetorical leadership is not monolithic, it does not have an identifiable genre, and it is not speech- or discourse-reliant. Rhetorical leadership enables voices to be heard in transgressive and transformative ways through different channels of communication, through the embodiment of place and ideas, and through actions. Rhetorical leadership can be fluid and/or guided by geographic space. The essays in this issue largely reject notions of leadership that are patriarchal and adhere to traditional leadership structures. The authors often reconceptualize notions of power and forefront discourses that have not received much scholarly attention, have been neglected or silenced, or have been differently empowered. Many essays show rhetorical leadership in communal contexts, rejecting traditional pathways of power that made previously conceptualized understandings of rhetorical leadership possible.In his essay, “Queer Rhetorical Leadership: ‘Ethical Sluts’ in Modern U.S.-American Polyamory as Exemplar,” Thomas R. Dunn queers the idea of leadership, opening leadership up to “possibilities and potentialities” rather than definitive generic markers. Dunn examines how Janet W. Hardy and Dossie Easton's book, The Ethical Slut, uses “joyful, radical revisioning; the use of transformational vulgarities; and cultivating comfort in irresolution” to enact a form of queer leadership. Queer leadership, Dunn explains, values adjusting to contemporary issues and concerns, enjoys a “colorful linguistic style” some may deem vulgar, and invites ambiguity and a lack of resolution. Although a queer leadership style “is necessary to rethink the social norms that too often constrain queer life and which, when reinvented, can make new ways of living life queerly possible,” Dunn clarifies that queer rhetorical leadership can be used by anyone to address issues that previous understandings of rhetorical leadership have not been equipped to address.In their essay, “Led by the Land: Recovering Land Agency and Interconnectedness in Social Movement Scholarship,” Noor Ghazal Aswad and Michael Lechuga look at social movements that understand leadership through “leaderless,” land-based, shared geographic space. Ghazal Aswad and Lechuga “envision a form of rhetorical leadership that distributes responsibility, risk, and rewards to all members of a group.” Land can create political subjectivities and social connections. Using the Syrian revolution as a case study, they use the people's response to the Assad regime's practice of sieges and land-burning to demonstrate how the reclamation of the land for subsistence can be generative for survival with the land. Through practices of seed-smuggling and bottom-up farming, enabled through a cooperative agrarian network, the community's relationality and subjectivity is created through emplaced rhetoric that is intersectional and connected.Allison Hahn investigates how technology enables marginalized committees to participate in community development planning in her essay, “Rhetorical Leadership of a Data Story.” During the COVID global pandemic, technological advances such as video teleconferencing have enabled traditionally marginalized communities to participate in the deliberative process. Through her analysis of Diana Wachira's presentation of evidence-based research over a Zoom meeting to an international audience about the eviction of the Kariobangi North community in Nairobi, Kenya, Hahn shows how Wachira employs emplaced rhetoric, making known what might be unknown—or at least lesser known—otherwise. In Wachira's case, she used her own research to provide context and information about the magnitude of persons to be displaced as well as their history with the land upon which they live—information not shared via typical news networks. Wachira's emplaced rhetoric provides a powerful example of how a marginalized community can use their own narrative to counter the dominant narrative to protect human rights and to advance environmental justice.Luhui Whitebear uses counter-colonial intergenerational storytelling to examine the ways in which Indigenous rhetorical leadership advocates social change by bridging multiple worlds, across generations and between Indigenous and colonial systems in her essay, “Our Voices Have Always Been Political: Indigenous Feminist Rhetorical Leadership.” Whitebear examines the rhetoric of three Indigenous women—Zitkala-Ša's boarding school era poetry, Laura Cornelius Kellogg's popular press publications, and Secretary of the Interior Deb Haaland's speech from Alcatraz—to show not only how these women survived settler colonialism, but also how they resisted colonial systems and practices to preserve their own cultural Indigenous knowledge systems and values within “spaces designed to exclude them.” The rhetorical leadership of Indigenous rhetoricians represents their larger tribal community and history, advancing Indigenous rights while preserving and perpetuating Indigenous culture.In their essay, “The Greta Affect,” Justin Eckstein and Erin Keoppen look at how claims to youth get circulated in the public sphere as a rhetorical resource to create an affective response to effect change. The authors use popular memes of Lisa Simpson, projecting the ethos of Greta Thunberg, to show how a hopeful and naïve leader gets deployed in the public sphere to advocate for change by shaming adults for their lack of action. According to Eckstein and Keoppen, “the Greta Affect mobilizes affect through the moral claim of right makes might to move an intimate public.” Within the public sphere, the girl is complemented for encouraging courageous leadership and criticized for her pushy naivete. The authors contend that, although Thunberg was constrained through the Simpson memes, youth framing creates unique parameters for public deliberation, opening space for a consideration of the obligations the current generation of leaders owes to future generations.In his essay, “México Pésimo: Colosio's Metanoic and Magnicidal Leadership,” José Ángel Maldonado analyzes Luis Donaldo Colosio's 1994 Mexican presidential campaign speech, “Yo Veo un México,” that allegedly led to his assassination. In his speech, Maldonado tells us, Colosio uses his head as a metaphor for leadership (since the Mexican language does not have a direct translation for leader), acknowledges the existence of Mexican pessimism while calling for the end of pessimism via a series of opportunities that could lead to reform and transformation in the country. Colosio's speech, combined with his assassination, present a metanoic pessimism that awaits new opportunities for Mexican socioeconomic advancement.In his essay, “Lo Único Que Tengo Es Amor Para Amar: Rhetorical Leadership and the Journalism of Alfredo Corchado,” Richard Pineda investigates how the journalist Alfredo Corchado enacts leadership in the borderlands between two countries and identities. Through an analysis of two of his books, Pineda finds that Corchado advocates hybrid identity, resilience, and accessibility. Through accessible writing that relays common experiences of people living on the border, Corchado provides an example of how to negotiate liminal spaces for his audience(s). He uses personal and communal stories to highlight the reliance of Mexican Americans in the United States and in Mexico. He also uses language that connects his audience to their geographical roots while embracing the challenges of their present existence, which offers hope to his readers that they are not alone in their embodied experience.In his essay, “Legacy Leadership: Elaine Brown's ‘Education for Liberation’ Bolstering the Fight for Black Women,” Darrian Carroll examines Brown's 2014 speech to University of Georgia students to explain how Brown encourages activists to continue advocating for liberation through “legacy leadership.” A commemoration of the successes and struggles of the past, legacy leadership provides a model of Black female leadership by reminding the audience of the movement's ideological commitments, retelling the conditions of the past and present that create the need for liberation, and encouraging her audience to do all they can to fight for liberation. Brown empowers listeners to act in their everyday experiences for Black liberation through her personal narratives of leading the Black Panther Party.From these essays, we learn that rhetorical leaders may be, but they do not have to be, individuals in official leadership positions. Leaders, and leadership, abound around us. These essays help us understand that rhetorical leadership gains force from the communities from which these communications derive. Leaders(hip) thrive(s), encouraging their populations in a multitude of contexts. To see rhetorical leadership at work, we can look to the narratives and the lessons that arise from within our communities, as leadership results from a need to change and to adapt, as well as from our traditions, our geographic spaces, our shared histories, our triumphs and our challenges, our needs and concerns, our future hopes and dreams, and our search for place and belonging. People and things that speak to those things exemplify leadership. The form of leadership looks different, depending on the specific contexts from which the leadership emerges and through the eyes attuned to see it.When I assumed the mantle of editor of Rhetoric & Public Affairs, I did so with a commitment to rhetorical studies as a pluralistic effort. The essays in this issue evidence the diversity of work possible. As diverse as this collection is, however, it does not—and cannot—represent the totality of scholarly and personal perspectives. Space in our journals must be opened for additional, new, and emerging voices and perspectives.

    doi:10.14321/rhetpublaffa.27.2.0001

March 2024

  1. Fighting the “Terrible Poison” of Terrorism: Marine Le Pen's Rhetoric of Ethnicism and Islamophobia
    Abstract

    Abstract This essay outlines the rhetorical elements and discursive strategies used to perpetuate cultural racism, or ethnicism, in contemporary political discourse. Using Marine Le Pen's Islamophobic discourse as a case study, this essay demonstrates how Le Pen deploys ethno-nationalist rhetoric to highlight the dangers that she believes Muslim terrorists pose to French national identity. She portrays Muslim terrorists as rootless wanderers capable of causing irreparable damage to France, which enables her to craft herself as a protector of the French home using populist reasoning. In doing so, Le Pen's discourse stokes fears of clandestine terrorists hiding among the French Muslim and migrant populace, which constitutes the Muslim terrorist—and by extension, all Muslims—as major security and cultural threats to the nation. Consequently, Le Pen portrays French national identity as incompatible with all forms of Islam.

    doi:10.14321/rhetpublaffa.27.1.0059
  2. Literacy in a Long Blues Note: Black Women's Literature and Music in the Late Nineteenth and Early Twentieth Centuries
    Abstract

    In this timely book, Literacy in a Long Blues Note: Black Women's Literature and Music in the Late Nineteenth and Early Twentieth Centuries, Coretta M. Pittman skillfully reveals how the “hidden voices” of the Women's Era and the New Negro Era found agency through creative expression. Pittman covers a diverse array of texts (essays, speeches, plays, blues songs, novellas, etc.) and carefully traces the literary techniques utilized by Black women to demonstrate the importance of literacy for the advancement of Black people during this time. Unlike other scholars of this period, who have primarily focused on middle-class and elite Black women, Pittman instead concentrates on the Black women “hidden in plain sight.” According to Pittman, the Black women hidden in plain sight were “struggling to reconcile the promises offered by literacy and education over the stark realities of their racialized experiences” (xix). For these Black women, literacy was an important political act. In chronological order, Pittman synthesizes the literary contributions of Black women across genre as well as the theoretical contributions of their work.In order to control the influx of immigrants, mass public education at the turn of the twentieth century was implemented as a form of social control. Drawing on Harvey J. Graff's work, Pittman brilliantly explicates the entanglement of literature and citizenship during this period. Literacy helped enact moral codes intended to unify a heterogenous nation. However, the circulating literature contained harmful and stereotypical messages about Black Americans. While white middle-class mothers used literature to impart morals to their children, Black mothers were concerned about representations of Black people in popular literature. Advocates during the Woman's Era, such as Cooper and Matthews, believed literacy was integral to Black Americans’ social advancement and their perception of society.Pittman begins by analyzing Anna Julia Cooper's essay “The Negro as Presented in American Literature” and Victoria Earle Matthew's speech “The Value of Race Literature,” both exhorting Black people to pick up the pen to respond discursively to the circulating public discourse of Black Americans as inferior. Cooper makes the compelling argument that for American literature to encompass all facets of the nation, it must prominently feature Black subjects in a truthful light. Cooper mocks white authors for their negative portrayals of Black Americans and explains how they fail to capture Blackness. As a corrective, Cooper urges Black Americans to write about their own experiences to demonstrate the multifaceted nature of the Black experience. While Cooper admonished white authors, Victoria Earle Matthews attempted to expand the prominent understanding of race literature. In her speech, Matthews includes “histories, biographies, scientific treatises, sermons, addresses, novels, poems, books of travel, miscellaneous essays and the contributions to magazines and newspapers” (23). Furthermore, Matthews argued that any work created by a Black American ought to be included in the category of race literature instead of merely works by white people written about Black Americans. Matthews believed broadening the scope of what constituted race literature was essential for Black Americans to write through the trauma of enslavement. And, as Pittman demonstrates, Cooper and Matthews believed that literature about Black Americans could exercise transformational power in the “hope to transform [readers'] state of being personally, communally, and materially” (xxi). This message was primarily disseminated to Black clubwomen, whose transformative literary practices enabled Black women to craft new realities outside of their oppressive conditions.Katherine D. C. Tillman and Pauline E. Hopkins published novellas showcasing how education could transform the status of Black Americans with the proper context. Tillman's novella Beryl Weston's Ambition: The Story of an Afro-American Girl's Life imagines the life of Beryl Weston, whose endless pursuit of education elevates her status and uplifts her entire community. Tillman's novella participates in the idealization of Black Americans, forming “a middle-class cultural ethos,” more contemporaneously “respectability politics” (47). In contrast, Tillman's novel Clancy Street presents an alternative perspective on how the lack of education of formerly enslaved persons made them “underprepared for citizenship” (49). The Waters family in Clancy Street is a working-class Black family who financially struggles post-emancipation and engages in immoral behavior. Throughout the novel, the Waters family gains literacy and education that helps them embody the civic ideal of the time. Even though Tillman's novellas dramatize the lives of Black families of different class backgrounds, both publications ultimately reinforce the aim to achieve a Black middle-class ethos. Literacy would increase knowledge of the community and the self and family to transform society.Similarly, in Hopkins's Of One Blood: Or, the Hidden Self, Ruel Briggs, a white-passing Harvard medical student, draws on his mystical powers to revive the dead. Ruel embarks on an expedition to Ethiopia, where he finds that his royal roots enable his powers and creates an ideal society wherein Black people rule themselves. The novel's overall theme is how Black people must not only use education to improve their social status but also to achieve self-actualization. Tillman and Hopkins's works participate in the idea of the transformative power of literacy, which yearns for Black people to achieve middle-class status while also serving as a rejection of the circulating retrogression theories that post-emancipation Black men would return to their “naturally bestial selves” (45). Authors in the New Negro Era would change the general approach to dispel these racist theories through literature.As Pittman chronicles, the New Negro Era saw a marked shift in Black women's perception of the capacity of literacy to address oppression in the United States. Unlike transformational literacy advocates of the Woman's Era, who sought validation from white people, the literature produced during the New Negro Era recognized the limitations of Black Americans’ literacy. Pittman argues that creative expression no longer focused on “domesticity and sentimentalism” but instead explored “despair and realism” (74). She attributes the New Negro Era's emergence to Angelina Weld Grimké’s play Rachel. In Rachel, the Loving family moves North to escape the rampant threat of lynching in the South, only to realize that despite their educated status, they struggle to secure employment and remain vulnerable to racial violence. This play highlights the struggles of the emerging Black professional class, who realized that education was insufficient to overcome the systemic racism enshrined into law post-Reconstruction via Jim Crow legislation. Pittman argues that Grimké’s play illustrates how racism leaves a long-lasting psychological effect on individuals and communities. Grimké challenged the belief that Black women engaging in middle-class domesticity would resolve racism and railed against the racist white forces keeping Black Americans in a second-class status. Jessie Redmont Fauset's novel Comedy: American Style is a satirical novel criticizing the idea that racial uplift was a “zero-sum game” (113). The novel's protagonist Olivia only increases her status in society through the denial of her Blackness by embracing her ability to pass as white. According to Pittman, Olivia's insistence on passing is the “result of a nation unwilling to let go of its racist ideals” (135). Fauset's novel is a form of what Pittman terms “transactional” literacy, as the characters do not interrogate the looming societal conditions from which their oppression originates. Transactional literacy is defined as gaining “advanced literacy skills to accrue social and material capital sometimes intraracially and/or other times interracially” (xxi). In contrast, Pittman analyzes Zora Neale Hurston's first novel, Jonah's Gourd Vine, to showcase how Hurston gave Black working-class souls “form as fully realized characters” (150). Hurston's novel grapples with competing theories of the best avenue for formerly enslaved people to participate in society: vocational school or higher education. Through the characters of John and Lucy, Hurston works through the critical debate of the time between W. E. B. DuBois and Booker T. Washington about the value of education. Overall, these literary forms depart from notions of respectability and investigate Black life in all its complexities in an era of significant racial violence.Pittman expands on existing scholarship discussing Black women in Blues by arguing that Blues offered an opportunity for Black women to divest from middle-class ideals (such as motherhood and domesticity) and move along a path towards liberation. Even though Blues has been widely studied by musicologists, historians, anthropologists, and so on, Pittman demonstrates the necessity for its incorporation into literary and rhetorical studies. Most notably, Pittman argues that Blues participates in a specular form of literacy. Specular literacy “is the practice of reflecting back properties (e.g., writing conventions and styles, dialects, values, traditions) of one's racial and class community” (xxii). Pittman examines Mamie Smith's song “Crazy Blues,” which describes the life of a jilted female lover and how she reacts to the betrayal. Smith's hit led to a drastic increase in Black women Blues singers being recorded. These works reflect alternative perspectives on Black women's options for endurance during this period: “turn inward and forsake desire and family obligations” or “turn outward and seek revenge” (xii). Similarly, Ma Rainey's songs demonstrated that the “love and sensual lives of Black people also needed to be attended to” (143). In Ma Rainey's songs, a rejection of white normativity was connected to sexual queerness, expressed publicly through art. Steve Goodson argues that Ma Rainey “would assert her dignity, her autonomy, and her humanity through her music and lyrics, all while tactically encouraging her listeners to do the same” (146). Blues, Pittman argues, gave singers the agency to address taboo subjects, articulate Black experience, and validate working-class Black American life.A notable strength of Pittman's work is the careful tracing of concepts over time. For example, Pittman makes evident Anna Julia Cooper's influence on the creation of the term intersectionality when she covers the lineage of the concept (xxii–xxvii). Cooper repeatedly discussed how race and gender influence the plight of Black women, which inspired Pauli Murray to create the term “Jane Crow.” Kimberlé Crenshaw later expanded on Murray's Jane Crow to develop a legal framework for intersectionality as a lens and resource for intervention. While this book has many strengths, one weakness is that Pittman does not truly define agency. Pittman mentions the concept with repeated reference to how literature and music could increase Black women's agency but does not provide an in-depth discussion of Black women's relationship to agency. Given the popularity of the term agency in the field, future scholars could use Pittman's work to craft an account of Black women's agency across time.This book is an excellent read for those interested in the intersection of African American literature and feminist public address. Tracing the theoretical importance of Black women's literary productions, Pittman expertly demonstrates how scholars can use close textual analysis to understand more fully the past lives of Black women. For example, students could examine how Anna Julia Cooper's public addresses incorporated “parable, analogy, derision, and humor” to communicate to nationwide audiences (14). Students could also conduct a rhetorical analysis of how the form of Blues “relies on verbal play, repetition, indirection, and subversion as vernacular modes of expression” (95). The summaries included by Pittman not only assist the reader's comprehension but also make apparent the injustices against which the authors were writing. This book contributes to the ongoing project of tracing Black women's literary contributions, who, to varying degrees, believed that literature could remedy racial tension and violence.

    doi:10.14321/rhetpublaffa.27.1.0139
  3. Demagogue for President: The Rhetorical Genius of Donald Trump
    Abstract

    Jennifer Mercieca's Demagogue for President: The Rhetorical Genius of Donald Trump arrived at a crucial historical juncture. Published in the summer of 2020, during Donald Trump's presidential reelection campaign, the book provides a comprehensive study of Trump's rhetoric during his former presidential election campaign from June 2015 to November 2016. It is a testament to the book's insights that they feel timely even after Trump's failed reelection bid in 2020 and its politically corrosive fallout. Indeed, in reviewing Demagogue for President in 2024, I am struck by a feeling I can only describe as uncanny: in her incisive analysis of Trump's rhetoric, Mercieca provides readers with a powerful conceptual framework not only for understanding the success of Trump's 2016 election campaign but also for making sense of U.S. political discourse in the years after the book was published.Kairotic moments punctuate the book as a whole. As she recounts in the preface, Mercieca found herself in the limelight after being quoted in a December 6, 2015 New York Times cover story about Trump's rhetoric, an experience that catalyzed a series of high-profile media engagements and ultimately resulted in her writing Demagogue for President. This exigency gave Mercieca the opportunity to follow Trump's presidential campaign in exhaustive detail; as she describes it, “I've studied Trump relentlessly, in order to be able to explain his rhetorical strategies clearly” (xi). That dogged pursuit of Trump's public discourse makes for an engrossing reading experience as Mercieca guides us through Trump's many campaign rallies, interviews, media appearances, and social media posts.Demagogue for President opens by arguing that Trump is a demagogue whose rhetoric harms democracy in the United States. The author shows that making this classification is trickier than we might think. After all, the term “demagogue” is often indiscriminately applied to populist political candidates, obscuring the word's meaning, and Trump consistently positions himself as an outsider, a “fearless truth teller” who speaks back to a corrupt political establishment (7). Mercieca intervenes here by returning to the ancient Greek origins of demagoguery, moving us beyond a perception of populism “unduly influenced by antidemocratic writers” such as Plato (12). Thinking through this context, Mercieca distinguishes two kinds of demagogues on the basis of accountability: “heroic demagogues” hold themselves accountable to the democratic process and use their populist rhetoric to persuade, whereas “dangerous demagogues” avoid political accountability and misuse their populism as a “weaponized rhetoric” to undermine democracy (11–14). Evaluated in these terms, Trump clearly qualifies as a dangerous demagogue and, moreover, “probably the most successful demagogue in American history” (21).On my reading, the author makes two major claims about Trump's demagogic rhetoric. The first is that Trump is a “demagogue of the spectacle—part entertainer, part authoritarian” (210), a tactical performance designed to amuse his audience while manipulating them. Central to that spectacle, Mercieca argues, are three “unifying strategies” (15–17) Trump uses to align himself with his supporters: argumentum ad populum (appeals to crowd wisdom), American exceptionalism, and paralipsis (ironic twists of “I'm not saying; I'm just saying” (16)). Likewise, the author identifies three “dividing strategies” Trump uses to isolate his supporters from their perceived enemies: argument ad hominem (attacks on personal character), argument ad baculum (aggressive threats), and reification (17–20). Mercieca contends that Trump deploys these six rhetorical strategies to “gain compliance” from his audience, which in turn “prevent people from holding him accountable for weaponizing rhetoric” (14). The book's second major claim is that Trump's rhetoric was kairotic: Trump won the 2016 U.S. presidential election because his campaign successfully harnessed the “rhetorical possibilities inherent in a nation in crisis” (204), which Mercieca characterizes as “a distrusting electorate, a polarized electorate, and a frustrated electorate” (20). These distinct yet intersecting contexts, Mercieca argues, supplied Trump with the suasory resources needed to secure the Republican party nomination and, ultimately, the presidency.Structurally, Demagogue for President is divided into eighteen concise body chapters, each of which offers a case study of Trump using one of his six major rhetorical strategies. Mercieca thus provides three separate analyses of each strategy, illustrating how they function in the three cultural contexts that serve as the book's major subsections: “Trump and the Distrusting Electorate,” “Trump and the Polarized Electorate,” and “Trump and the Frustrated Electorate.” Organized in this way, the author's argument gains both range and nuance. The shorter chapters allow Mercieca to analyze an impressive number of examples, and by examining each strategy in three different settings, Mercieca draws out the subtleties of Trump's rhetoric throughout his presidential campaign.Scholarly readers may be surprised to find minimal engagement with academic research in the case study chapters, but this choice serves Mercieca's goal of reaching a wider audience (21). In place of academic citations, the author catalogues Trump's rhetoric through meticulous endnotes of his campaign rallies, media appearances, social media posts, and other popular sources. Trump is quoted extensively, giving readers ample evidence of the six rhetorical strategies Mercieca analyzes. Choosing not to provide literature reviews or other trappings of the traditional academic monograph keeps the case studies accessible and brief; accordingly, any of them would make excellent syllabi material for a variety of rhetoric and communication courses.Some of the book's strongest moments occur when Mercieca pinpoints when and how Trump's rhetoric changed. For example, in a chapter on reification, the strategy of “treating people as objects” (19), Mercieca traces how Trump deliberately altered his campaign messaging about Syrian refugees to align with narratives on Breitbart and InfoWars. In early September 2015 Trump showed sympathy for the refugees’ plight and offered to help (44–45); but, just one month later, Trump began describing the Syrian refugees as a grave threat to the United States, “the ultimate Trojan horse,” to whom he would no longer be willing to offer political asylum (47). Trump even adjusted his signature campaign slogans and witticisms based on audience reactions, as Mercieca carefully documents. Trump's “Low-Energy Jeb” joke, for instance, was in fact Trump's third attempt at an effective ad hominem for Jeb Bush after “the reluctant warrior” and “Jeb Bust” failed to catch on with his supporters (82–83). In moments like these, Mercieca shows how deeply calculated Trump's rhetoric was throughout his 2016 presidential campaign, refuting Trump's claim to be someone who merely and spontaneously calls it like it is.Perhaps the most prescient case study is the final chapter on American exceptionalism, where the author dissects Trump's authoritarian rhetoric and tracks the emergence of his “Stop the Steal” narrative. Remarkably, this book published in 2020 seems to anticipate the January 6th, 2021 assault on the U.S. Capitol, a fulfillment of the anti-democratic rhetoric that Trump has peddled for years. As Mercieca explains, Trump's campaign team crafted its “Stop the Steal” messaging in the summer before the 2016 presidential election. Trump advisor Roger Stone first raised the specter of Hillary Clinton stealing the election the day after she accepted the Democratic Party nomination in July and created a “Stop the Steal” website to circulate these election fraud claims (195–196). More ominously, in an August 1st appearance on Alex Jones's show InfoWars, Stone suggested how Trump should react if he were to lose the upcoming election: “Challenge her being sworn in. I will have my people march on Washington and we will block your inauguration” (196). Of course, Trump's supporters did march on Washington years later to stop Trump's loss to Joe Biden, eerily confirming Mercieca's observation that Trump used American exceptionalism in his campaign to “appeal specifically to authoritarian voters” (191).Demagogue for President ends by returning to the question of accountability: If Trump avoids being held responsible for his demagogic rhetoric, how do we curtail the political damage he inflicts? Mercieca makes two key recommendations here. The first is to bolster public instruction in rhetoric and critical thinking, as doing so is “perhaps the best way to neutralize a dangerous demagogue” like Trump (208). Although a familiar refrain, Mercieca's call for cultivating democracy through pedagogy is particularly relevant when it comes to Trump, who excels at overwhelming the public with his discourse (212). Taking time to unpack Trump's rhetorical strategies, as Mercieca does in this book, might help citizens regain their bearings amid Trump's onslaught of egregious claims.The author's second and far more ambitious recommendation points to a future imaginary: What if our society changed in ways that made demagoguery ineffective? Mercieca only speculates on this possibility, and it would be unreasonable to expect much more than that from the monograph. But I see much promise in Mercieca's “spectacular demagogue” framework, which helps cut through discursive deadlock of whether Trump is “really” an authoritarian or simply playing the part for political gain. As Mercieca persuasively argues, the distinction does not matter. The more important reality is that both authoritarianism and spectacle are “antidemocratic” performances that “deny consent and use rhetoric as a strategic means to an end” (213). Seeing Trump's rhetoric for what it is, perhaps we might begin to answer Mercieca's clarion call to revitalize democracy in the United States.Deep in analysis and sweeping in scope, Demagogue for President: The Rhetorical Genius of Donald Trump makes a significant, lasting contribution to rhetorical studies. The author's insights have only become more salient since 2020, and Jennifer Mercieca is to be commended for writing a book so intellectually rich yet eminently readable. Demagogue for President proves a reliable lodestar for reckoning with the aftermath of Trump's presidency, a book that scholars and citizens will revisit for years to come.

    doi:10.14321/rhetpublaffa.27.1.0125

December 2023

  1. Psychoanalysis and the New Rhetoric
    Abstract

    Rhetoric and psychoanalysis have a long history of entanglement. As Patrick Mahoney wrote, it would be “hard to exaggerate the historical and intrinsic significance of rhetoric for psychoanalysis”; Aristotle's Rhetoric could even be said to constitute “the first major psychological treatise in the West.”1 Diego Enrique Londoño, drawing on Juan Rigoli, has documented the influence of rhetoric on eighteenth and nineteenth century alienism,2 while Michael Billig, Risto Fried, and others have sought these links in Freud and later theorists.3 Although Jacques Lacan gets most of the credit, two pioneering women beat him to the punch in systematically introducing rhetorical concepts (especially metaphor): Gertrude Buck and Ella Freeman Sharpe.4 Rhetoricians, in turn, have enriched their craft through psychoanalytic thinking—first with Sigmund Freud (most notably in Kenneth Burke), then Carl Jung,5 with a great deal of later work inspired by Lacan,6 although authors like Heinz Kohut and D. W. Winnicott also make occasional appearances.7Psychoanalysis and the New Rhetoric is the latest effort to find resonances between rhetoric and psychoanalysis to the mutual benefit of both disciplines. The book is quite short and by necessity focuses on a few key thinkers—Burke represents rhetoric, while Freud and Lacan epitomize the psychoanalytic tradition. Although Adleman and Vanderwees find some connections that are sure to be of interest to psychoanalytically inclined rhetoricians, they unfortunately do so while almost entirely omitting decades of significant work forging these links. Todd McGowan's blurb declaring the book “a miracle” for describing connections between rhetoric and psychoanalysis that “now seem clear and self-evident, but only because [Adleman and Vanderwees] have written this pathbreaking work” is sustainable only if one discounts the work cited above, plus many dozens of articles and books published by graduate students and junior rhetorical scholars. Lundberg's Lacan in Public, which undertakes a much more comprehensive study of the connections between rhetoric and psychoanalysis, is cited only to support a minor claim about Quintilian; if one were to ask a rhetorician working with psychoanalysis today to recommend a single volume on the topic, Lacan in Public might very well be the choice, whatever the rhetorician's opinion of the book. While it is always easy to lodge criticisms based on the omission of one's idiosyncratic favorites, the absences in Psychoanalysis and the New Rhetoric may set limits on the execution of its ambition. Rather than a continuation of scholarship on its overall topic, this book is a commentary on Lacan, Burke, and Freud narrowly, which does not diminish its contributions to that end but does make plain a missed opportunity to accomplish a larger goal.8Adleman and Vanderwees begin with a brief account of the “missed encounters” of psychoanalysis and rhetoric. Their central premise is that the two disciplines, “when closely scrutinized, often appear, uncannily, as each other's doppelgangers” due to their inquiries into human motives and their “perennial struggles with legitimacy” (1). This “peripheral status” as “third-class” denizens of “the republic of knowledge” is a major theme in the book (27). The authors claim that rhetoric disproportionately focuses attention on “pragmatic compositional concerns” while “almost none is allocated to bringing rhetorical theory to bear on . . . persuasion, influence, identifications, and propaganda” (9). This misconception is perhaps a product of the authors’ thin engagement with contemporary journals in the field (including this one), many of which do precisely this and few of which are cited. The phrase “new rhetoric” in the book's title might suggest some engagement with Lucie Olbrechts-Tyteca and Chaïm Perelman, but their work is not discussed—a particularly surprising choice because Lacan's own essay “Metaphor of the Subject” (which is cited) was written in direct response to Perelman. This is in line with a greater emphasis on the influence of psychoanalysis on rhetoric, rather than the converse or cross-pollination. Psychoanalysis and the New Rhetoric therefore repeats the “missed encounters” it identifies rather than benefiting from this “unending conversation.”Despite the decision not to deeply commit to the literature about the intersection of its two primary fields of interest, Psychoanalysis and the New Rhetoric makes a number of contributions to rhetorical scholarship. The first four chapters of the book engage with Burke fairly extensively. Chapter 1 explores the resonances between Burke and Freud, while Chapter 2 focuses closely on the concepts of symbolic action and attitude. The equation of attitude with Lacan's objet petit a, the “hallucinatory motor of desire” (45), is particularly interesting as an approach to the perennial problem of the relation between rhetoric and desire. Chapter 3 deals with identification as a concept in Freud and Burke with special reference to Burke's “Rhetoric of Hitler's ‘Battle,’” perhaps a particularly timely work which can be appreciated differently through a more thorough exposition of Freud's conceptual influence on Burke. Chapter 4 applies Burke's thought to conspiracy theories, an area where others have already leveraged psychoanalysis to good effect.9The last three chapters are somewhat more theoretical and, while the thread of Burke's thought persists, they lean toward Freud and Lacan. Chapter 5, about the origins of Freud's free association, is primarily of historical interest (and could perhaps benefit from engaging work on the pre-Freudian influence of rhetoric in psychology). Chapter 6 engages listening from rhetorical and psychoanalytic perspectives. Chapter 7 is less a Lacanian theory of rhetoric than an engagement with Lacan's own rhetoric and its implications for theory. It ends with a fine aphorism, borrowed from Simone Weil, about how the wall dividing rhetoric and psychoanalysis might also be the medium of communication between them.Taken as a whole, Psychoanalysis and the New Rhetoric is a worthwhile exposition of its specific foci, even though many other potential symbioses are left unexplored in this short text. For scholars of rhetoric whose familiarity with psychoanalysis is limited, but for whom Kenneth Burke or the topics of each chapter are of interest, this book can serve as a valuable place to begin thinking about psychoanalysis's confluence with rhetoric. Those knowledgeable about psychoanalysis outside the rhetorical tradition will likely find it helpful as well, especially because its treatment of rhetoric is accessible to non-specialists and forgoes the opportunity to grind intradisciplinary theoretical axes. Rhetoricians more extensively versed in psychoanalysis, however, will find particular points of interest, but may be somewhat frustrated by the book's failure to intervene in any of the important conversations happening at an intersection that Psychoanalysis and the New Rhetoric may seem to inaugurate, but in fact is simply compelled to repeat.

    doi:10.14321/rhetpublaffa.26.4.0137

September 2023

  1. Persons of the Market: Conservatism, Corporate Personhood, and Economic Theology
    Abstract

    Kevin Musgrave's Persons of the Market: Conservatism, Corporate Personhood, and Economic Theology breaks novel ground in rhetorical studies by unspooling the historical evolution and contemporary significance of a phenomenon so seemingly worldly as corporate personhood. This robust transdisciplinary conversation on economic theology is suasive in arraying its theoretical and methodological provisions for discerning how notions of the sacred are vouchsafed in the secular formations of modern economic life. And too, Persons of the Market is cogent in advancing the claim that by attuning to political economy's theological inheritances, critics can enter into a generative grappling with Western capitalist and racial power in the era of juridical personality.Corporations are people too. If this provocative, vexatious, and even baffling refrain of the neoliberal public sphere is an obvious exigence for this study, then Musgrave pierces its roots by using personhood to rethink historical relations among Christian theology and liberal capitalism. Departing from a common account of political economy, which looks to secularization to explain how an economic order founded on market rationality displaced the sovereign and divine right of kings, his hermeneutics traces “the gradual process of the emergence of a new social imaginary that occurs in and through theological grammars, not against them” (xiv). When we discern how such grammars historically authorize the capitalist order, we discover new relations of persons—between the person of Christian theology and that of political economy; between human and corporate personhood; among the person and an array of human and nonhuman, racialized, social and political, earthly and divine bodies; and more. To re-see political economy as relation rather than negation of theological thought, Musgrave situates the contending legacies of economic theology by taking Foucaultian biopolitics as a theoretical vocabulary for critiquing political liberalisms from within; then repairs against Foucault's atheistic framing with Agamben's reinstatement of the theological; then, finally, works from the current consensus in humanities studies that, one way or another, economic theology must inform political economic critique. Enfolding rhetorical dispositions—Black's cognizance of subjectivity, Burke's socioanagogical sensitivity—within a genealogical approach inflected by Nietzsche as well as Foucault, he offers economic theology as a register of meaning-making. It bears noting that this attunement does not seek “a unified and clear development of its conceptual basis in the teleological or dialectical unfolding of capitalist logic or in the concerted efforts of a unified bourgeois stratum” (xvi). Rather, by accenting rhetoric's ontological and material dimensions, it strives to grasp how notions of corporate personhood are seeded theoretically, supported juridically, and sustained politically in complex, even haphazard rhetorical dances between the theological and the secular, the religious and the rational.How do corporations become persons? In a quick synopsis: When courts rule that for legal purposes they are persons, and social and political worlds fall in line. Prior to, within, and beyond juridical decision-making, the bizarre corporation-to-person becoming has discursive and intellectual co-requisites. Before anything, corporate personhood incubates in the fecund environs of liberal political and economic thought, ripening in rhetorical traditions that—from Roman slave law to Trinitarian doctrine, from Adam Smith to Roberto Esposito—gradually economize the theological heredity of personhood with the recombinant genetics of self-ownership as a contractual right. From this mutative embryonic nurturing, a corporation assays to capture in studied succession the key thematic attributes of personhood: a Body, a Soul, a Voice, and a Conscience. Locating each acquisition at a chaotic yet formative juncture of U.S. political economic history, Musgrave narrates something like the four-stage tour of a body snatcher, the piecemeal making of a Frankenstein, but in this case, the suturing of the animate form strangely does not yield a monster. Quite the contrary, it refigures an entity “once understood as a monster of capital, an alien, and even a worm in the entrails of the nation” (45) as a normative model of personhood so elegant that corporeal persons can only aspire.The Body is, first, seized from the conflicted terrain of the expansion of industrial capitalism in the mid-late nineteenth century. The corporation wrested embodiment from the incorporation conflicts that, emerging around the development of commerce and the amalgamation of actual corpora in the body public, claimed the Chinese laborer as embodied host for rising racio-economic anxiety: “If the nation was civilized, Christian, prosperous, and pure—that is to say, white, in all of its coded language—how could it incorporate a people that was deemed biologically incapable of reaching these statuses?” (29). Musgrave's impressively detailed analysis shows how the corporation, once anathema in Jacksonian democratic sentiments, sails to legal protection thanks in large measure to the theologically-soaked rhetoric of one eventual Supreme Court justice, Stephen J. Field. Through two cases that laid jurisprudential ground for the landmark 1886 Waite Court ruling that corporations are persons under the 14th Amendment, Field liberalized corporate law vis-à-vis the right of Chinese laborers. To be clear, these rulings were far less about protecting the laborer's right to safe and legal working conditions and far more about preserving the industry's right to exploit their productive capacities for profit. How are we not surprised? No synthetic fabrication, corporate corporealization requires the appropriation and expenditure of the actual material bodies of racialized persons. By marking the Chinese worker as “the racial other of the corporation” (51), these legalities stood the corporation as an embodied symbol of white Western capitalist rationality, securing its ascendancy through the symbolic hierarchies of personhood.The Soul is next, as early twentieth century Progressive activism placed the corporation in need of salvation. Musgrave's theologically-attuned economic rhetorical analysis finds early masters of mass communication turning to the cultural power of advertising not only to promote the corporation's commercial products but also to “personalize” the corporation itself. Merging Protestant convictions with free markets ideals, the new discourse of evangelical capital mobilized the “great parables of advertising” within secularized versions of Christian spiritual themes—shepherd and flock, confession, transformation, redemption—to renew the corporation as a “benevolent shepherd” (63), which could minister a lost public to salvation. Then it's Voice, as political antagonism toward the New Deal and the affects of the Cold War vitalized godly libertarian businessmen to better align Christianity with capitalism, launching a new wave of jurisprudential activity that granted the corporation legal voice.Lastly, Musgrave offers Conscience, as the nearly-personified corporation forges from the evangelical neoliberalism of Reagan, to the paleoconservative backlash, to Trump's successful rallying of conservatives around key issues of conscience—that is, “freedom from a godless and all-powerful state apparatus that polices language through a soft totalitarian discourse of political correctness on the one hand, and mandates that companies abandon their religious convictions in the name of state-sanctioned multiculturalism on the other” (140). With each successive acquisition, the corporation more fully realizes personhood, even as personhood is itself flattened and recast as “a mask that never fully adheres to the face that wears it” (3), reordered as a dispositif of techniques and technologies for systematizing biopolitical bodies.The operative claim of this book is that our best hopes for resistance against neoliberalism do not lie with rational persuasion. Rather, they depend on our capacity to enter onto an existential plane where we may query our theological commitments and convictions about human personhood. Rhetorical readers of many persuasions will appreciate this book's potential to incline critique and analysis in various directions, not least into further discussion of the intriguing possibility with which the book closes: the potential for rhetorical thinking on economic theology to instantiate more humane and democratic configurations of personhood by adopting a post-human humanist orientation to life as a gift. If “the cosmic and existential levels of economic theology” (175), as Musgrave argues, suffuse our public and political worlds, then scholars of communications and rhetoric indeed stand to gain by engaging them—as do scholars of economic theology, arguably, by inviting the contributions of communications and rhetoric. What new future may emerge for a rhetorical critique of economy that better apperceives how sacred and secular understandings of the person share affinity? What might economic rhetorical inquiry discover when it looks both at and beyond the clear-cut theologies of evangelical capital discourses? How might theological attunements that surpass Judeo-Christian adherences to also account for non-Western, non-white, and non-dominant belief systems open rhetorical studies to more diversely cultural knowledges of moral and market order, and thus better equip them for critique? Persons of the Market poses these questions; they are ours now to answer.

    doi:10.14321/rhetpublaffa.26.3.0139
  2. Rhetoric of Democracy in the Americas
    Abstract

    This edited collection offers an array of essays forwarding the rhetorical work constituting the political activity of and concerning Latin America in the twentieth and twenty-first centuries. Although scholars have certainly interrogated Latin American experiences in the United States and across the Western Hemisphere (some of whom have contributed to this volume), I can think of no other collection in rhetorical studies that supplies the kind of birds-eye-view of Latin America and its political landscape(s) as a whole. The edited volume is unabashedly transnational in its case studies, although not each individual case study is transnationally oriented, and the authors invited by the editors claim homes across the Western Hemisphere (e.g., the United States, Columbia, Argentina). In short, this book embodies and takes care to fulfill its commitment to presenting “rhetorics of democracy in the Americas.”Although it is customary to provide a brief synopsis of each of the chapters in a book review, the chapter summaries provided by the editors in the collection's Introduction are superbly written and need not be replicated here. I would encourage those interested in their summaries to access the “Introduction,” which is made available through the publisher's website.1 The book follows, flexibly, a conventional Part I “theory” and Part II “case study” structure that readers can navigate easily and according to their own needs. Each chapter stands alone quite well. Even so, in what follows I retrace the chapters and articulate what I think are the major questions the collection and each essay provokes. For, while this book is commendable for initiating a conversation, it would be a mistake to treat this volume as more than an entry into the exploration of “rhetoric of democracy in the Americas.” Thus, I provide a bridge between the entry point that I think the collection offers and further lines of inquiry that I believe it spurs.One of the collection's strengths, as I have stated, lies in its focus on the “Americas.” Given this focus, readers wishing to find how the notion of an “America” informs rhetorical or democratic theory must reflect on how they might extend the work provided by these chapters. For example, editors claim a “constitutive” notion of rhetoric over an “instrumental” view in the Introduction (15), but I find that most case studies adopt the language of “instrumental” rhetoric in their examinations (e.g., chapter six's discussion of “strategies”). Though readers might not care too much about whether one adopts an instrumental or constitutive view of rhetoric, I point out this feature to highlight that the collection's presumption of this distinction evinces its reliance upon conventional rhetorical theory. That most case studies interrogate “rhetoric” as a “tool” or “device” to be leveraged to some end underscores how these case studies recontextualize traditional rhetorical theory within Latin American spaces rather than spurring retheorizations of rhetorical inquiry. Similar presumptions about “democracy” and its supposed “ideal” also become manifest in each essay when trying to define democracy. The “Introduction” certainly provides some guidance by claiming democracy as “among the vital concepts in rhetorical studies” (5), and as a governmental form offering citizens a “promise” of “good things” (5–6). The collection's case studies, nonetheless, do not furnish much about what “democracy” entails or how democracy in Latin America differs from, in content and form, that in the United States or anywhere else. Democracy is presumed as a context for each study and an ideal in which rhetoric flourishes.Such presumptions, though not misguided or wrong, highlight not a problem with the collection as much as they illuminate opportunities for other scholars to take up. Christa Olson's chapter, as I read it, articulates a notion of the telluric in contrast to the traditional topos to encourage readers to consider new material stakes in rhetorical discourse—a materialism based in “ideas” of Latin America. Though gesturing toward the operationalization of the telluric in her beautifully written essay, Olson's proposal demonstrates how we might interrupt the conventional reliance on the “commonplace” for studying rhetoric in América. Cortez's essay does something similar to Olson in that he encourages a departure from a familiar concept—subalternity. Though offering the most philosophically minded take in the collection, his take-down of the “decolonial imaginary” underscores how studies involving Latin America pose a complex and inescapable problematic, namely, how to conceptualize Latin America without reproducing the very colonial structure rendering it, in the words of Walter Mignolo and other decolonial scholars, a fiction. While I personally remain skeptical that “rhetoric” is capable of resolving the issues Cortez raises, given the imperial stakes “rhetoric” qua art implicates, Cortez's argument that the terms we use to characterize and study “Latin America” cannot be presumed to give it a voice spurs scholars to reflect on the classifications used to identify non-dominant rhetorics.Although Part I begins with theoretical explorations, its remaining chapters take on a more practical tone. Chapters 3–5 address a different subject related to but not limited to U.S. relationships with Latin America(ns). De los Santos's chapter tackles the rhetorical contributions of migrants, a work that he is curiously committed to distance from prior work on citizenship despite suturing his study to “ancient Greece” (84). I find De los Santos's work to be quite similar to, for example, Josue David Cisneros's for its emphasis on a discursively constructed yet politically imagined citizenship. Nevertheless, perhaps the most surprising theme—or not, depending on the reader—was the prevalence of former President Donald Trump. I say surprising because, while President Donald Trump has had quite an influence on recent rhetorical studies, Trump's relationship to Latin America is not any more appalling, xenophobic, sly, or even pretentious than past U.S. presidents. I am not denying that this former President might have altered the geopolitical landscape of the Western Hemisphere during his administration, but I think that the ways in which chapters center Trump's influence suggest that his actions are an aberration. Still, while these scholars view more dissonance than coherence in U.S.-Latin American relations, I think that the essays foster inquiry along its opposing line, namely, answering the question of how consistently presidencies have negotiated and enforced a power imbalance between the United States and Latin America.The chapters encourage not necessarily a complete reassessment of “migrants,” “immigration,” or even “American Exceptionalism” as much as they compel revisitations of what we might call “familiar” rhetorics to impart a peculiarity to otherwise recognizable themes. That peculiarity is important, for, recalling Olson and Cortez, the ways in which we critically interrogate “rhetoric” in and through Latin America cannot be presumed to simply reinscribe what we already know about “rhetoric” or “democracy.” Indeed, as Butterworth underscores, “American Exceptionalism” takes a particular form when Cuba is involved, and it takes on a peculiar form when it involves relations with Latin America. Viewed thus, each of the chapters in Part 1 encourages scholars to come back to familiar rhetorics to “question the narratives of democracy” that we take for granted and presume to be universally operative.Part II takes up the theme of “Problematizing and Reconstructing Democracy in Latin America,” with each chapter proffering not only a unique perspective on politics in Latin America but a discrete take on “rhetorical” study within politically resonant moments. Privileging as it does not only Latin American regions but Latin American scholars, this section showcases what scholarship done in and through Latin America might look like for future scholars across the Western Hemisphere. More concretely, these essays magnify senses of rhetoric and rhetorical study that scholars interested in prioritizing Latin America might assume in their own work. Focused on a variety of politically rich subjects such as corruption (chapter 6), rhetorical agency (chapter 7), the religious right (chapter 8), presidential rhetoric (chapters 9 and 10), and, finally, crisis (chapter 11), these case studies diversify the subjects with which rhetoricians can—and should—grapple. At the same time, they underscore how these subjects might be theorized in and through Latin America. This is not to say that the subjects are exclusive to Latin America or that certain themes need to be relegated to Latin America. Rather, if I consider how many studies have been written on “corruption” in the United States, I might have to consider alternative vocabularies (e.g., racism, bureaucracy, morality, etc.) to expand my inquiry, since there are simply too few studies of U.S. political corruption outside of Bruce Gronbeck's 1978 essay—an essay nearly fifty years old! Studying rhetoric in Latin America is, these essays suggest, productive of the kinds of questions that rhetoric scholars across the Americas must consider. For, what happens in Latin America cannot be presumed to be exclusive to Latin America.Rhetoric of Democracy in the Americas challenges scholars to take on two distinct but related tasks. First, the collection urges us (U.S.-based scholars) to consider how we might employ familiar tools to study rhetorics in Latin America. No longer can or should we view rhetoric in Latin America as a uniquely Latin American operation in need of new tools. Even though calls from Olson and De los Santos to consider Latin America in “Américan” rhetoric creep toward a decade old (!), this collection encourages us not to provide comprehensive work but responsible work in interrogating relationships between politics and rhetoric in “the Americas.” U.S.-based scholars (of which I am one) must begin to view themselves as Américan scholars.Second, if U.S.-based scholars assume the identity of an “Américan scholar,” this collection encourages us to deploy and harness Latin American histories to theorize “rhetoric” and “democratic” politics across the Americas—including the United States. In what sense must we alter our rhetorical theories and vocabularies in light of the way persuasive communication is enacted and performed in Latin American spaces? How might we conceptualize rhetoric's relationship to “democracy” in light of the ways in which Latin American rhetorics engage with the United States? With other Latin American nations? With their own histories and traditions? Alejandra Vitale's essay (chapter 10), I suggest, demonstrates this concretely by revisiting how our conception of ēthos might be transformed when considering the rhetorical work accomplished through an Argentinian presidential farewell address. As readers will see, Vitale is no stranger to U.S.-based rhetorical scholarship, nor a stranger to Argentinian scholarship and culture. In the essay, Vitale demonstrates how conventional understandings of ēthos, a rhetorical concept that U.S.-based scholars might cringe at for its neo-Aristotelian status, might be disrupted and expanded by prioritizing a uniquely Latin American political context.The collection edited by Drs. Angel, Butterworth, and Gómez shows paths of inquiry that I think hold promise for graduate students looking to integrate more transnational approaches to their study or those wishing to study politics outside of U.S. borders. It is an exhibition in how to overcome theoretical challenges to the study of Latin American rhetorics, as well as how to problematize conventional understandings of rhetoric in light of having studied and taken seriously Latin American politics. Moreover, I think that The Pennsylvania State University Press deserves credit for expanding the repertoire of Latinx rhetorical inquiries with both the 24th volume and this 25th volume in the “Rhetoric and Democratic Deliberation” series. That a couple of this press's latest volumes have focused on scholarship related to Latinx politics highlights how now is the time to strike the anvil and continue to pursue such a rich scholarly endeavor.

    doi:10.14321/rhetpublaffa.26.3.0146
  3. When the Medium Was the Mission: The Atlantic Telegraph and the Religious Origins of Network Culture
    Abstract

    When the Medium Was the Mission is an account of the ways in which religious discourse and network infrastructure were entangled in popular imagination of nineteenth century U.S. Americans. To trace the “surprisingly religious origin” (1) of communications networks, the author analyzes the case of the 1858 Atlantic telegraph cable, a project that exemplifies the utopian hopes undergirding infrastructural developments in the antebellum period. Supp-Montgomerie makes clear from the outset that, as an instance of infrastructural development, the Atlantic cable was an abject failure. It rarely worked and broke down completely after a few short weeks (5). Nonetheless, the “successful” completion of the line, which ran from Newfoundland to Ireland, was heralded at the time by enthusiastic observers as an event of world-historical significance (3–5). Supp-Montgomerie's account is an attempt to understand the roots of public enthusiasm for an occurrence that, on its surface, appears to be no more than a failed attempt at laying an undersea cable. She argues that the true impact of the 1858 telegraph was far reaching and continues to shape our understanding of networks. U.S. Americans, specifically white Protestant Christians, saw the electromagnetic telegraph as a means to connect and thereby “civilize” the world through technology. The work of building telegraphic networks was simultaneously the work of God and the work of the nation since, in the popular imaginary of the time, the two were aligned. According to Supp-Montgomerie, the topoi around which this religious public's hopes and dreams converged—“connection, speed, unity and immediacy” (209)—remain central to how we discuss networks today.At the heart of this work is a theoretical investigation into the ways in which a religious rhetoric of connectivity (i.e., body to soul, believer to God, church to community) preceded the emergence of the electromagnetic telegraph and helped stabilize its symbolic place in the social imaginary (80). The telegraph became the metaphoric embodiment of an overarching worldview concerning the United States’ place in the global community. It was rhetorically framed as the herald of a unified Christian world conjoined by a fast, reliable, friction-free network—a dream that persists to this day (albeit in less overtly religious terms) (11). As the author explains, “Religious actors put telegraph technology in place around the world, religious language described this new mode of global communication, religious imaginaries covered what the worldwide telegraph network would become, and religious forms of communication indelibly marked the idiomatic conventions of networks” (1). According to Supp-Montgomerie, tracing the indelible mark such religious rhetoric left on the social imaginary is crucial for understanding the underlying teleological drive toward ever-increasing connectivity. Namely, this framework erases other important aspects of how networks actually function, including through disconnection (21–23). As she explains, “network disconnections always appear problematic not because they disrupt networks (networks expect and even rely on them) but because they disrupt the religiously empowered myth that networks connect” (3). This persistent “disconnect” between how networks actually function and how they are imagined to work did not arise through sheer chance.Chapter one focuses on the activities of the American Board of Commissioners for Foreign Missions (ABCFM) in the Ottoman Empire. While it may seem odd to begin an inquiry into the 1858 Atlantic telegraph cable in Istanbul, Supp-Montgomerie explains that “U.S. religious activity abroad helped form and strengthen emerging—and increasingly protestant—imaginaries of networks at home” (38, emphasis in original). Protestant missionaries saw themselves as “primary agents of the circulation of [U.S. American] ‘civilization,’” (36) and as such their efforts included a healthy dose of technological evangelism. For them, the telegraph was more than a communicative technology, it was “marvelous material evidence of God's work on earth” (37) that could “awe others into a particularly Christian reverence” (37). In this religious framework, telegraphic networks were seen as a vital “partner” (37) in the spread of Christianity. Missionaries treated the Ottoman's embrace of telegraphic networks as proof that “any possibility of Christian conversion required first a step of familiarity with European and U.S. technologies” (44–45). In reality, the Ottoman telegraphic network was both faulty and fractured, and building it helped fuel local resistance against imperial rule (59).Chapter two focuses on the disconnect between public enthusiasm for the Atlantic cable and its technical failure. Supp-Montgomerie argues that the emergence of the electromagnetic telegraph as the telegraph was not the result of its technological superiority or ubiquity, as is popularly imagined. The electromagnetic telegraph was too expensive for the general public (105) and largely unreliable as a communicative medium (115–16). Furthermore, in 1858 the electromagnetic telegraph was simply one of several forms of telegraphy then occupying a place in public discourse. Among these were the “grapevine telegraph” used by Black Americans during slavery (98) and the “optical telegraph,” which often supplemented the less-reliable electromagnetic telegraph (114). By the century's end, however, these other forms of telegraphy had been largely forgotten, swept aside by public enthusiasm for electromagnetic networks. Unlike the other telegraphs outlined above, the electromagnetic telegraph fueled the fantasy of “a divinely ordained human destiny” to unify the world through a combination of U.S. Protestantism and technological know-how (93). By examining electromagnetic telegraphy alongside other contemporary telegraphs, Supp-Montgomerie “complicates the naturalization of a number of characteristics that we now think of as inherent affordances of networks: that they are national, global, politically neutral, technological, connective, and even fully functional” (83). What we learn instead is that networks are as much affective as technological.In chapter three, Supp-Montgomerie turns her attention to the utopian movements of the mid-nineteenth century as a way of further demonstrating how the religious fervor of the period shaped public reactions to infrastructural developments. Rather than attempting to analyze the entire movement, Supp-Montgomerie uses the Oneida Community as a case study in the overlap between “moral and technological perfection[ism]” (128). Utopian communities like Oneida, she argues, may appear the products of fringe enthusiasts but actually serve as a fitting synecdoche for the utopian underpinnings of an emerging global imaginary (127). These experimental communities “organized themselves around the ambitious assurance that they could make a perfect world in the present” (128), thus sharing in the broader “popular imagination of a world united and pacified by electric communication technology” (129). By taking a “highly local” approach to her analysis, the author demonstrates that even the most insular communities internalized the prevailing “religious logic of . . . a world united by communication technology” (135). The Oneida Community members understood the Atlantic telegraph as “a compelling metaphor for their own utopian endeavor, as a sign of the bridging of this world with God's, and as a primary means for the unification of humanity through communication technology” (136). As such, “the Oneida Community represents a broader and emphatically mainstream U.S. movement that saw an ideal reality become accessible in unprecedented ways” (132). In the social imaginary, religion and technology played equal and mutually dependent roles in realizing a unified globe. By negotiating the disconnect between the world they envisioned and the limits of the technology before them, religiously motivated actors like the Oneidans “cemented connection into technological and social forms as a given, no matter the reality of their promise” (160).In chapter four, the author focuses on the “simple signaling” of the Atlantic telegraph (167). As mentioned above, in the rare instances when the Atlantic cable worked as intended, it required slow, painstaking labor to make sense of the garbled messages sent across its expanse (170–72). The overwhelming majority of transmissions consisted of little more than a steady stream of electrical impulses meant to signal that the line had not broken. While these signals were meaningless in and of themselves, “this meaningless telegraphic language bore profoundly meaningful effects” (172) for a public transfixed by the “grand imaginary of global connection” (167). By focusing on this steady stream of content-free impulses, Supp-Montgomerie makes the claim that it was the “infrastructural form” of the electromagnetic telegraph itself that was imagined as meaningful rather than the messages it often failed to transmit (174). Because of the affective, religious meaning attached to the very idea of connectivity, a cable that was “primarily a medium for the failure of communication” (171) was made to stand in as proof of the inevitability, or even immanence, of a global, Christian network. In other words, “the telegraph relocated meaning from content to technology” (167) so that the development of network infrastructure became “both the message and the mission” of its champions (174).When the Medium Was the Mission challenges many assumptions about how we understand the rhetorical relationship between infrastructure and imagination. In a brief epilogue, Supp-Montgomerie explains that her aim in this work was to “sketch out a possible characterization” of “the relationship between the original and contemporary networks” that will “invite further inquiry into this particular genealogy” (204). As she continues, “both the telegraph and the internet are networks hailed through imaginaries that deny some of the most basic elements of their functioning” (204). While our network imaginary pictures a world of ever-increasing connectivity, the spaces between connections are what make networks possible at all. Networks do not only (or even primarily) connect; they also exclude, and the latter is just as important to their overall functioning. It is only when networks “fail”—for example, when we encounter an unexpected and undesired disconnection (Why won't Netflix load? It was working five minutes ago!)—that we encounter this constitutive feature of the form itself. To the author, disconnection should be central to how we understand networks, since “failure is part of how networks work” (206). The refusal to attend to disconnection is problematic since networks are imaginaries as much (or more) than they are infrastructure. This governs how infrastructure serves political ends. When the imaginary of the infrastructure is one of unmitigated, utopian goodness, it can lead to “technological and social practices that feed the omnivorous appetite of connection as such: every element that falls outside the purview of the network must be integrated into the broader structure . . . effectively excluding from recognizable existence anything that breaks from network logic” (206). By attending to the religious origins of this imaginary, we can better understand that the “defining elements of ‘the digital age’ . . . are not contemporary technological affordances but the effects of a habitual set of cultural practices” (209).

    doi:10.14321/rhetpublaffa.26.3.0151

March 2023

  1. Informing a Nation: The Newspaper Presidency of Thomas Jefferson
    Abstract

    The role of emerging media is often central in stories of presidential campaigns, from Herbert Hoover's embrace of radio to broadcast his speeches and John F. Kennedy's success in the first televised debate to the contemporary adoption of social media by Barack Obama and Donald Trump. The presidency has always adapted to (and been shaped by) emerging media. Studies of U.S. media history have the potential to capture the changing norms of presidential rhetoric. To that end, Mel Laracey's new book provides an important antecedent to modern presidential media use with its account of Thomas Jefferson's reliance on print media to influence public opinion. Just as Brian Ott and Greg Dickinson studied Trump's “Twitter Presidency,” Laracey argues that Jefferson created a “Newspaper Presidency.”1 This book expands Laracey's earlier work by focusing on Jefferson's creation of the National Intelligencer, a partisan Washington D.C. newspaper that allowed Jefferson to make direct appeals to the American public via what was essentially “the state-controlled media of its time” (1–2).Laracey's argument is twofold. First, he claims that the Intelligencer served as a “presidential newspaper,” a medium that allowed Jefferson to make direct appeals to the public in a way that challenges Jeffrey K. Tulis's concept of the rhetorical presidency. Second, Laracey uses his exhaustive reading of the newspaper's contents to show how Jefferson used public appeals not just to sway public opinion in favor of his own election, but to also define his political ideals and convince the American public to adopt them. The latter point offers an opportunity for rhetoricians beyond the focus on political and media history; the implications point to a consideration of public opinion, national identity, and the articulation of ideology through news media. Laracey reveals how the Intelligencer allowed Jefferson to avoid direct engagement in partisan politics, in line with a Constitutional view of the presidency, while still shaping public opinion, as in Tulis's rhetorical presidency (2).The book moves chronologically through Jefferson's presidency. Chapter two outlines the creation of the Intelligencer and establishes Jefferson's influence on and strategic use of the newspaper. This supports Laracey's claim that both the public and Jefferson's Federalist rivals read the paper as an extension of Jefferson's rhetoric and political platform. Chapters three and four examine coverage of the 1800 election and the aftermath of Jefferson's victory, which he claimed both for himself and for Republicanism. Chapter five collects the Intelligencer's defenses of Jefferson's appointments and removals of federal officers, unpacking a Jeffersonian vision of executive power that reflects Vanessa Beasley's work on the “unitary executive.”2 Chapters six and seven turn their focus to the judiciary, specifically how the Intelligencer covered the Marbury v. Madison case and the impeachment of Supreme Court Justice Samuel Chase. These chapters trace the changing Republican understanding of “judicial review’” and correct what Laracey views as omissions in the existing historical accounts of Jefferson's role in the impeachment. The concluding chapters analyze news coverage of the Louisiana Purchase and the 1804 presidential election.One of Laracey's primary contributions is a critique/expansion of Tulis's The Rhetorical Presidency.3 In Tulis's story of the presidency as an institution, Woodrow Wilson oversaw an early twentieth-century shift in presidential communication in which presidents began to appeal directly to the people to establish support for their policies and pressure Congress. Tulis worried that this new “rhetorical presidency” threatened the traditional Constitutional model that had dominated the eighteenth century. As many rhetoricians have done, Laracey complicates Tulis's timeline. Reiterating the thesis of his first book, Presidents and the People: The Partisan Story of Going Public, Laracey argues that “presidentially sponsored newspapers . . . were widely understood to be speaking on behalf of a president's administration,” allowing presidents to “engage in a form of mass political communication” (3).4 Through various examples of Jefferson's Federalist opponents recognizing the Intelligencer as carrying Jefferson's messages (sometimes, quite literally through the use of editorials that Laracey claims Jefferson published under a pseudonym), Laracey positions the newspaper as a site of presidential rhetoric. Of particular interest to rhetoricians is the argument that, in addressing the public, Jefferson went beyond garnering political support and into the realm of political definition. While the book's first goal is to provide a detailed history that responds to Tulis, it also considers “how the treatment of various topics in the Intelligencer can expand scholarly understanding of the strategies and goals of Jefferson and his allies as they confronted those issues” (15–16).With this aspect of Informing a Nation, Laracey establishes generative grounds for analyzing how Jefferson used a newspaper to address public opinion and, by extension, attempted to persuade “the people” into embracing Republican ideals. While a rhetorician might want to extend many of Laracey's arguments into a larger conceptualization of how early nineteenth-century presidents understood the role of public opinion, this is the most promising part of the book for scholars of presidential rhetoric, and it is best exemplified by the third and fourth chapters. These chapters go beyond campaigning to show that Jefferson was not just making the case for his own presidency, but for his vision of a nation. In other words, he was articulating a set of values and ideals that we might understand as Jeffersonian Republicanism.Public opinion mattered to Jefferson, Laracey argues, because his Republican ideals positioned him as representing the will of the people. In turn, Jefferson's democratic theory called for a “body politic” of an “informed citizenry” (6). Consequently, the people required information to make decisions, and the Intelligencer served that function by “presenting to the American public the information, ranging from the factual to the constitutional and even philosophical, that Jefferson and his allies thought would facilitate responsible popular control of the government, a bedrock principle of Jeffersonian Republicanism” (39). As Samuel Harrison Smith (the newspaper's editor) said, the Intelligencer would publish both “unperverted facts” and “correct political ideas,” the correct ideas in this case being Republican ideas (8). As Laracey summarizes, “Issue by issue, the Intelligencer was constructing for its readers a communal understanding of what being a Jeffersonian Republican meant,” culminating in what the Intelligencer portrayed as a victory of Republicanism over Federalism in Jefferson's 1804 re-election (185, 192). In this sense, Laracey pushes the public opinion framework into a borderline rhetorical history about Jefferson's vision for the young nation and its ideals. This history traces the development of Republicanism as a discourse and analyzes Jefferson's emerging rhetoric of nationhood as he argued for his own interpretation of what the U.S. presidency should be.Still, the book is first and foremost a political history, and to that end, many of the contributions are of most interest to those directly engaged in either Jefferson's presidency or the political debates of the day, such as the interplay between Jefferson and the early development of the U.S. Supreme Court. Laracey makes several corrections to the historical record, especially regarding the impeachment of Samuel Chase. While traditional histories described Chase as remaining mostly silent until the trial, Laracey uncovers an editorial by Chase that the Intelligencer published in April of 1804 in which he directly attacked Jefferson. Laracey also uses continuing coverage of the trial to critique narratives that Jefferson eventually lost interest in the impeachment, showing that it was a Republican priority even after the final verdict in Chase's favor. Likewise, the fourth chapter further contextualizes Jefferson's decision to give his Annual Message to Congress in writing, referencing a series of editorials that portrayed the move as a strategic decision to reflect Republican values and not, as Tulis suggested, a decision based on Jefferson's Constitutional understandings of the presidency (90–93).At just under two hundred pages, Informing A Nation is a well-written, briskly paced look at Jefferson's newspaper presidency, though its main argument and historical emphasis create a few limits. Given his framing as a critique of Tulis, Laracey occasionally overstates the connection between Jefferson and the Intelligencer. When the authorship of a pseudonymous editorial is less defensible as Jefferson's work or does not reflect Jefferson's opinions as clearly, Laracey asserts that Jefferson would have agreed with a given editorial even if he did not write or sanction it, stretching the analytical framework of the book. There are some parts of this analysis that might have been better served by understanding the Intelligencer and its writers as having their own agency and conceptualizing the newspaper not only as Jefferson's mouthpiece but as an interlocutor regarding Republicanism. The aim to correct the historical record also presents a few structural trade-offs. For example, while the Louisiana Purchase is a sensible inclusion in terms of historical significance, the eighth chapter detailing the Intelligencer's coverage of it offers less analytical insight than the book's middle chapters.Though scholars invested in expanding the historical records of Jefferson's presidency or the development of American newspapers make up its immediate audience, Informing A Nation offers interdisciplinary contributions. Scholars of presidential rhetoric, especially those studying the Early American Republic, will find a valuable analysis of Jefferson's political discourse and a well-chronicled example of presidential rhetoric in the nineteenth century. Those in media studies or political communication willing to engage in historically-oriented work will be more drawn to Laracey's emphasis on the development of a partisan newspaper system in the United States and the challenges he poses to Tulis's account of the rhetorical presidency. Overall, Informing A Nation is a concise but comprehensive analysis of both an understudied element of the Jefferson presidency and the origins of partisan news media.

    doi:10.14321/rhetpublaffa.26.1.0136
  2. Market Affect and the Rhetoric of Political Economic Debates
    Abstract

    The late Ghanaian poet, Professor Kofi Awoonor, compared the discourses that govern the affairs of this world to the stickiness of chameleon remains. For Awoonor, when one steps into the chameleon's gluey byproduct, it is difficult to wipe it off.1 This imagery represents the rhetorical potency of capitalism, its affective circulation, and how its influence over our lives makes it challenging to emancipate ourselves from the grips of market forces. For Catherine Chaput, the market is a powerful rhetorical force. The market's inherent trait to habituate our experiences means when “we place our faith in this all-knowing construct, we displace our own agentive powers” (2). In Market Affect, Chaput critiques capitalism with the conviction that other anticapitalist critiques could not dislocate the “affective circuits” of capitalism (18). Taking on Michael McGee's challenge to rhetoricians to investigate the link between rhetoric and social theory, Chaput rethinks affect to explain how we might unmask, demystify, and challenge capitalism by reclaiming human rhetorical agency.Since market forces obscure the exploitative powers of capital and have “fused with the energetic power of affect . . . thinking and acting,” anticapitalist discourses, Chaput asserts, constantly find themselves trapped and subsumed by procapitalist discourses (29). Chaput believes scholars are increasingly frustrated with the impotence of prevailing ideological analyses that sought to help us avert the influence of capitalist instincts in our lives (28). Chaput presents affective rhetorical critique as a paradigm in this endeavor. Affective critique, Chaput argues, empowers scholars to locate the “agentive capacity in our traditional rhetorical theories, enhance it with contemporary materialist perspectives, and develop a practice through which to glimpse, and later engage, the affective sensibilities” (18-19). Affect operates as an “organic power” (29); it is not a “theoretical abstraction or an illuminating metaphor, but a concrete, physiological force circulating into, and out of bodies through their sensuous interaction in the world” (30). Through affective critique, Chaput offers scholars new ways of discerning liberatory strategies against the aegis of capitalism.Chaput explains how procapitalists exploit the potency of affective desires to illustrate how capitalism operates and its ramifications for society. For Chaput, in the same way capitalism became an impregnable force, so is the principle that could derail its strategic maneuvers. Chaput rereads the rhetorical traditions of the classical, medieval, and enlightenment periods and exposes how forces of enlightenment crippled the affective resonances of rhetoric. In recovering this lost rhetorical power, according to Chaput, scholars ought to account for the omissions of the affective dimensions in the traditional rhetorical discipline and the “non-agentive impersonal operations that function so inconspicuously as to bleed into the natural background of life activities” (23). Chaput claims this notion of affect “has existed alongside and underdeveloped within” the rhetorical tradition (23). To convalesce this lost critical framework, Chaput's affective critique seeks to “expand and augment, rather than displace” rhetorical theory's valorization of the Aristotelian conceptualization of rhetoric. Across four chapters, Chaput reviews how economic theorists from Adam Smith and Karl Marx to Milton Friedman and John Galbraith “intuited and engaged the living power . . . of affect” in their positions for and against capitalism (37). In the final chapter, Chaput weaves their arguments and brokers them with Foucault's work on biopolitics and neoliberalism, packaging Foucauldian ideas as the most formidable salvo on capitalism.In chapter two, Chaput stitches the conflicting epistemologies of affect in Adam Smith's analysis of capitalism and Karl Marx's critique of capital. Chaput reasons that Smith and Marx are primarily immortalized as the “founding fathers” of discourses involving two opposing political systems—capitalism and socialism. Considered the father of capitalism, Smith postulates the “invisible hand” doctrine to account for the circulation of capitalist desires. For Marx, capitalism alienates us from our agentive powers. While both understood that labor, not commodities or gold, is wealth, they proposed “differing conceptions of the power structure propelling human relationships” (39). Smith sees the market as a natural force that represents traditional designations of affect. For Smith, capitalism pulls us into the market and constitutes us just as nationalism transforms us into nation-states. This way, the market's “invisible hand” directs societal and human affective desires.For Marx, an empowering agent exists internal to human beings, and capitalism works because of commodity fetishism— the ability to transfer a specific human power into things. Power circulates among people and things, orienting human decision-making. Affect is depleted through exploited labor because capital is “a process of coercive labor that traps naturally fluid lie energies or affect, within commodity form” (57). Capitalism depletes our personal power because commodities transform our “creative, energetic social beings into mechanical, lifeless, individual beings” (57). For Marx, “affect is that which adds value to life, and it is the essence or the core of our being as humans to participate in such value-adding activities” (46). Chaput observes that “for Marx, capitalism closes people off, making them less and less receptive to social potentialities; it repels or pushes away identities other than capitalist and worker; it depletes life energy of both identities, making them mere caricatures of capital” (57). In effect, our sensory capacities are subsumed by capitalism.In chapter three, Chaput examines how John Maynard Keynes and Thorstein Veblen's divergent but resonant thoughts fail to provide a robust framework for rethinking the problems of capitalism. A fundamental defect in their thinking is their valorization of rationality. Chaput realizes that the two shared many thoughts on the interconnectedness of the global market and the illogical human behaviors that drive economic attitudes. Capitalism, for Keynes, is global, but individual sympathies are national. In this case, “affect circulates locally while capitalism functions globally, forging a gap between our inner feelings and the outer reality of economic operations” (68). Keynes substitutes the “perfect invisible hand” with “imperfect visible arguments and grounds the need for greater economic deliberation among the public” (74). Veblen, likewise, believes in argumentation but not an explicit role. While Marx allows us to see how language produces a dominant ideology, Veblen extends this assessment to commodities. Because humans have little capacity to “outwit capitalism,” Veblen classifies workers as change agents (85). Both Keynes and Veblen neglect capitalism's affective dimension, which renders their theorizations inadequate to account for how affect circulates.In the immediate post–World War II environment, Frederick Hayek and Theodore Adorno turned their attention to the epistemic consequences of affect. They critiqued the scientific rationality logic as governing human decision-making processes. For Hayek, a rationally managed capitalist state, as envisioned by Keynes, produces poverty akin to modern-day slavery. “Managed capitalism” weakens individuals and does not allow for the assertion of human agency. Adorno rejects the persuasive force governing human desires, extending Marx and Veblen with Freud by realigning affect with rationality (97). Hayek vindicates the “self-regulating nature of capitalism, while Adorno discounts the “role of nonrational motivation” of “administrative society” to emancipate itself (91). As Chaput observes, Hayek envisions the market as working through our sensory orders clandestinely or unconsciously. As a result, we participate in capitalist orientations without realizing its corrosive maneuverings. For this reason, Adorno recommends “aesthetic interventions” that shock us out of our slumber (111). Instead of engaging in active “political and economic questions of the day, individuals turn to mass-produced entertainment, channeling their entire libidinal energies into consuming practices” (111). Chaput reasons that Hayek seems to be endorsed by recent democratic engagements even though he espouses and orients us toward antidemocratic tendencies.Chapter five addresses Milton Friedman's (pro-capitalist) and John Kenneth Galbraith's (anticapitalist) meddling with the politics of the right and left. Although these scholars are not economists by training, they offer perspectives on capitalism's pervasive power. Chaput's reading of them stamps the rhetoric of inquiry—reiterating the need to have rhetorical scholars import interdisciplinary literature into our critical projects. Friedman postulates that, guided by historical forces, “human behavior, particularly within nation states—functions with a high degree of consistency and requires an equally consistent monetary policy to maintain market stability” (114). Galbraith locates reality in contemporary political economy, consumer culture, long-term planning, and the transition from an industrial to a knowledge economy, creating a “corporatized marketplace” (114). Friedman believes in rational choice, while Galbraith sees corporate power as the most important way to think about human decision-making. Chaput argues that Galbraith's postulations appear overstated since they leave unexplored “anticapitalist discourse bound to a false binary between rational and irrational” (137).In the concluding chapter, Chaput details what she considers the most formidable confrontation of capitalism. Relying on Foucault's late lectures on biopolitics and neoliberalism, Chaput recognizes that procapitalist discourses appropriate the “affective force corralling human behavior before and alongside rationale decision making” (137). For Foucault, procapitalists maintain a superior “rhetorical edge” because they rely on a theory that combines the complexity of physiological effects and the discourses that govern humans. This understanding, Chaput maintains, prompts procapitalists to envision humans as subject to the market's governing rationality. Consequently, the market's “superior” affective sensibility inoculates it against critiques that ignore its affective dimensions and operations. Chaput reasons that anticapitalist offerings must consider humanity's thought-making processes and our natural instincts. Chaput directs us to the Foucauldian praxis that unlocks an unceasing resistance to capitalist governmentality. She believes a “free to choose” doctrine with a grounding in “courageous truth-telling,” or parrhesia, is potent to reconstitute and reinvent the governing praxis of our lives (150). Admitting that capitalist governmentality is impervious to “rhetorical deliberation” (142), Foucault's doctrine permits us to locate the “persuasive power of modern political economy in the market's invisible vitality” (144). Through it, we might see the formation of human agency as a “continuous ontological becoming” that must be orchestrated from within (144).Chaput concludes that the Foucauldian praxis is rooted in Greco-Roman practices of individual governance based on the apparatus of the “care of the self” and the desire to dissect the relationship between power, subjectivity, and discourse. This perspective is to create a confluence between “subject formation, bodily instinct, and truth” (150). Chaput states that “whereas biopolitics reflects the indirect manipulation of predictable instinct-driven bodies, care of the self consciously realigns automated bodily responses so as to oppose institutional injustice through the eruption of parrhesia or courageous truth-telling” (150). For Chaput, parrhesia's discursive apparatus grants agency and transcends courageous truth-telling to “adherence to a particular lifestyle designed to cultivate the kind of person who could “spontaneously confront injustice” (154). Through this attunement, we can distinguish bad parhessiates from good parhessiates. The telos of Chaput's call is “to produce people compelled to confront injustice even at the risk of retribution, requiring a practice of everyday life that constantly adjusts one's knowledge, behavior, and instincts” (157). Parhessiates, Chaput continues, identify as “sociopolitical and economic critics” even in the face of strict opposition (157). As cynics, parhessiates identify with all humanity and act altruistically. Chaput charges critics to “assess the persuasive work of our bodily instincts . . . to invent an alternative affective milieu . . . to assert newly cultivated agencies, ones simultaneously empowered by our conscious and unconscious choice” (159).Chaput's intervention comes at a time of global conflict: the Israeli-Palestinian strife, Russian occupation and aggression, movements and surges for #MeToo, #BlackLivesMatter, #Anti-racism, and the curricula of critical race theory. Chaput nudges scholars of rhetoric to examine the various affective circuits governing public debates. We might, for example, look to scholars and activists such as Ales Bialiatski, Cornel West, Nikole Hannah-Jones, etc. Specifically, attention to parrhesia charges media organizations and those in positions of power to give attention to vernacular discourses and ideas that dislodge oppression. Market Affect emphasizes that criticism of governing ideas goes beyond examining popular cultural products, innovations, and authoritative discourses. Market Affect prompts us to deconstruct the ideas that underlie and govern our world. Chaput prepares us to decipher and challenge the organizing force of human society and the creation of ideal material worlds that better serve the human commons.

    doi:10.14321/rhetpublaffa.26.1.0145
  3. Satire as the Comic Public Sphere: Postmodern “Truthiness” and Civic Engagement
    Abstract

    In the wake of George W. Bush's 2004 (re)election, the National Communication Association's annual conference featured an intellectual “Come to Jesus” regarding Jon Stewart and his brand of comedy on The Daily Show with Jon Stewart. The “tl;dr” (“Too long; didn't read”) of this battle was that Professors Lance Bennett and Robert Hariman defended Stewart as a necessary agent in political discourse and public life; Professors Roderick Hart and Johanna Hartelius condemned Stewart's cynicism, arguing people substitute watching Stewart for material participation in public life to the grave detriment of the public sphere. Nearly 20 years later, James Caron's Satire as the Comic Public Sphere: Postmodern “Truthiness” and Civic Engagement makes a compelling argument that, while comedic speech has limits and is not by any stretch curative, it is an ideal stylistic fit in an era of postmodern truthiness because it creates an innovative public engagement in a participatory media culture (6).Caron “examines the relationship between satire and the public sphere, a relationship that creates a comic public sphere, a parodic counterpart to Habermas's classic articulation of a particular kind of discourse and set of social practices first associated with Enlightenment values and technologies” (2). Rather than presuming satire is political discourse, Caron's gambit is that “satire [is] a form of aesthetic communication supplementing political discourse with its mode of comic discourse” (7). It directly encourages citizens to act together in real life. Satire is public-directed—its purpose is not to mock one person but to direct attention to issues of broader public concern. In this sense, satire is generative.Caron moves through his argument in two parts. Part One is historical background and theoretical foundation. Part Two is comprised of a series of case studies.Caron defines satire in Chapter One saying “satire signifies those instances of comic artifacts that can “exceed . . . serious communications . . . for the sake of deliberation, advocacy, and exchange” (20). That is, the ridiculous and the ludicrous are effects of comic laughter. The ridiculous is designed to critique and improve its object; the ludicrous offers an appreciation of the object as is. Here Caron introduces a kind of rubric for understanding the comic: play, judgment, aggression, laughter. Play separates the comic from the earnest by providing a cue that something is funny. Judgment is critique that marks “The Comic” as both always serious and unserious simultaneously. Aggression enables ridicule and mockery. And laughter is, well, laughter. Here Caron makes one of the central moves of the book arguing, “satire's power lies in its rhetorical potential to change minds, to effect metanoia via it's a-musement” (26). This deconstruction of “a-musement” means we are not merely laughing about something; we are musing on it.Chapter Two investigates the distinction between the Habermasian theorizing on the public sphere and the contemporary reality of the digital public sphere. Habermas's construct relies on social and political bracketing of reality in which intellectual equals gather in coffee houses and argue enlightened perspectives on the issues of the day. The digital public sphere, on the other hand, values “personalized feedback, instantaneous interaction, participation potentially 24/7, and no geographic limitations” (38). But the digital public sphere is something of a Wild West scenario. While the democratization of participatory media culture invites those who would never have had access to Habermas's coffee houses, it also creates dis and misinformation, trolls, and other serious concerns. However, satire thrives in uncertain times: “Satire's most profound cultural role today, then, employs in comic fashion the basic ethos of modern/postmodern liberalism as part of the aesthetic-expressive rationality of Habermas” (50).In the final pages of Part One, Caron layers the nuance to note that “satire operates as comic political speech, not political speech, in the public sphere” (52). Satire operates within a playful aesthetic that fosters dissent, just of a different order than traditional political speech. Digital technologies afford more involved citizenship and (re)presentation as citizens, and so comic sense, irony, mock news performed satirically, comic name-calling and comic insults” are actually “in service to educating its silly citizens and furthering their conversation of engaged levity” (56–57). In this way, the comedic public sphere deals with fakery itself. Comics and satirists, then, are parrhesiasts, or those who speak truth to power. Both through satire and what Caron names “satiractivism,” there is potential for social justice, to turn a “ha ha into an a-ha!” (81).In the second half of Satire, Caron aligns his conception of the comedic public sphere with J. L. Austin's Speech Act Theory, distinguishing between constatives and performatives. Constatives are statements of fact, report, or description that can be judged as true or false; performatives are not just saying something, but doing something (85). Austin also articulates the terms locutionary, illocutionary, and perlocutionary. Locutionary is a performance of the act of saying something. Illocutionary is the performance of the act in saying something (satire ridicules, for instance). And perlocutionary is saying something that produces effects.Caron contends comic speech in satiric mode is illocutionary in that it performs ridicule, but it has potential to be perlocutionary in that it changes people's minds. It has effects. It is, in spiritual terms, metanoia—a conversion or conversion of belief. Satiractivism, or activism generated through satirical speech, is a special kind of political speech act. It is both serious and unserious; both constative and performative.Caron introduces several pivotal case studies in Chapter Five in which “the comic public sphere and the public sphere often appear as one discursive domain” (89). For instance, we see comics playing with the news on SNL's Weekend Update, The Daily Show, and Last Week Tonight with John Oliver. These programs are locutionary—news with comic speech as rhetorical flourish. They are also illocutionary because they ridicule a comic but with the veneer of reporting. One of the examples Caron cites is Jordan Klepper's person-on-the-street interviews with Trump supporters.But these moments of “playing with the news” are not merely play, they are also a kind of satiractivism. They are quasi-perlocutionary. Jon Stewart hosting 9/11 first responders who had become ill led to the James Zadroga 9/11 Health and Compensation Act, for instance. Caron also notes the “John Oliver Effect:” Oliver has always eschewed the sort of SNL Weekend Update formula in favor of in-depth, fuller investigations into a news story but done satirically. Samantha Bee and Stephen Colbert are also examples of satiractivism, bringing comedy to “real news” in order to amplify it.Yet, satire has limits. It is a methodological paradox in that the satirist is trying to bring about a better society through critique but is often doing so by ridiculing. And sometimes, it can go too far. This is especially perilous when the audience is not prepared to laugh.Michelle Wolf's 2018 White House Correspondents’ Dinner is one such time when the audience in the room felt ridicule crossing a line into mean-spiritedness. Part of this challenge for humorists is the particular and universal audience. The WHCD audience (in particular) found the bites too biting. The universal audience understood better the impossibility of civility in the Trump years.Many pointed out how thin-skinned people in the Trump orbit of power were in inverse correlation to their political and cultural power. Speaking truth to power is supposed to be uncomfortable for those in power. But what if those in power are perpetual victims with an entire media infrastructure designed to amplify their victimhood? That is, is what Wolf did a “screed or satire?” (181).Caron's final chapter of case studies centers Trump as buffoon and troll. Caron asks whether satiric speech is harmful to a democratic public sphere because its uptake can be dangerously corrosive. Trump's characteristic defense is he was “just joking,” but as rhetorical critic and historian Jennifer Mercieca notes, Trump consistently “gaslights” the audience about his intentions when the effect crosses a line.1In his final chapter, Caron reminds readers that postmodernism isn't an abandonment of truth but a deep skepticism about truth with a capital T. Comedic style, then, is ideally suited in this moment to scratch the truthiness veneer. As he writes, “The comic logic of truthiness satire and satiractivism repurposes discursive integration and a regime of simulacra with a postmodern aesthetic” (209). Considering that more people believe in the truth of what they learn from those playing with the news than from those delivering it “straight,” imagining the possibilities for satirical speech in the comic public sphere is a generative and purposeful endeavor.

    doi:10.14321/rhetpublaffa.26.1.0131

December 2022

  1. Intellectual Populism: Democracy, Inquiry, and the People
    Abstract

    Focusing on the rich biographies of five influential figures of the Gilded Age and Progressive Era, Paul Stob's Intellectual Populism argues for renewed attention to a distinctive kind of populist rhetoric. In times of widespread corruption and social upheaval that he argues parallel our own, Stob identifies the “Great Agnostic” lecturer Robert Ingersoll, Christian Science founder Mary Baker Eddy, philosopher Thomas Davidson, educator and reformer Booker T. Washington, and writer, speaker, and activist Zitkála-Šá as salient examples of a “mode of inquiry” focused on connecting ordinary people around anti-establishment sentiments with intellectual, rather than anti-intellectual, appeals (xv). Stob shows how each of these figures used their available means of persuasion to claim a voice among unfriendly and unlikely audiences. This, he argues, could be an approach for contemporary academics as we advocate for higher education in an age when our work is dismissed as, at best, irrelevant due to the Internet and new technologies and, at worst, the destructive and out-of-touch machinations of liberal elitism.Intellectual populism, Stob claims, is a means by which “populism and intellectualism can work together to enhance our knowledge of the world” (xv). While populism is often characterized as anti-intellectual, Stob argues that there are parameters in populist thought, taken up by intellectuals in the past, that have been constructive to democratic processes and engaged diverse audiences, inspiring them to think critically about how together they might change the established order. It is this coming together as a “new intellectual movement” that Stob hopes to enliven with a populist model of education incorporating broad notions of teaching and learning among those currently excluded from, or hostile to, higher education (227). However, it is important to note that it is the “fight,” not the “complete victory,” of the intellectual populist figure that Stob wants to highlight (208). As the concept itself elicits, intellectual populist rhetorical strategies engage a certain degree of irony and impossibility in their undertaking.As a case in point, Robert Ingersoll, the first figure profiled in the book, uses perspective by incongruity to call into question religious authorities and affirm agnostic beliefs. Described as a speaker able to make even the police sent to arrest him for blasphemy laugh and praise him, Ingersoll ultimately affirms religious ideals by turning them on their head. This is what Stob characterizes as the core of intellectual populism, “criticizing the established order to strengthen that which the order is trying to serve” (16). Even as Ingersoll attacks religion, the crowds that he drew found that he “enlivened religious inquiry. He brought religious questions into the marketplace of ideas, which strengthened religion by showing what was real in it” (34). Ingersoll appealed widely to audiences that shared various religious beliefs and would agree with him that their own renewal of these values was worthy of investigation. At the same time, Stob points out that “Ingersoll battled a religious establishment that not only survived the assault of free-thought advocates but also created a fundamentalist power structure that continues to this day,” thus showing how even the most successful rhetorical strategies are constrained by situation (208). However, Stob suggests, this could still be an adept strategy for academics: by affirming critiques that the university is out of touch with “the people,” academics could join critics in order to energize a “new intellectual movement” that would ultimately forward the mission of higher learning by broadening its reach, not overthrowing its aims (227).The next figure analyzed in Intellectual Populism is Mary Baker Eddy, the controversial founder of Christian Science. At its height, Christian Science lectures brought together large audiences of converts, interested listeners, and a wide swath of critics. Eddy's lecturers made the case to the public that Christian Science works because it is a science wherein personal experiences of healing prove that believers do not need medicine or the church. However, to Stob's surprise, Christian Science orators did not provide evidence of healing in their lectures, creating a void to be filled with ordinary people's personal testimonies. Stob asserts that this method of unsound syllogistic reasoning instead sought to empower listeners to reclaim their own agency and expertise, previously the domain of experts in religious and medical fields. Stob characterizes this on one hand as a dangerous rhetorical strategy, “duping lecture-goers into believing that Christian Science could accomplish something it never could accomplish” (73). By framing an individual listener's personal experience as “unimpeachably scientific” it makes personal truth “truer, fuller, more absolute than any deductive proof, any rationalist logic . . . any counter argument,” thus denigrating scientific evidence that would allow one to question or change those beliefs (71). This intellectual populist argument strategy therefore either fails with “listeners with an ear for scientific argumentation” (68) or makes receptive individuals resistant to scientific evidence based in logic and expertise that could “enhance our knowledge of the world” to shape a more democratic society (xv). This critique finds renewed importance in our current era of anti-vax movements that draw upon similar argument structures. However, instead of tossing out Eddy's arguments wholesale, Stob constructively points out that the vast power of religious inquiry continues to serve as touchstone of American public discourse. Instead of dismissing religion and personal experience as antithetical to intellectual thought, Stob suggests we think of these are “potent symbolic resources” to start, instead of stop, public conversations about science and expertise (226).The next figure Stob focuses on is Thomas Davidson, a savant Scottish philosopher who spent most of his life building intellectual communities for refined society. However, in his later years, Davidson created the Breadwinner's College, a “People's University” where he taught philosophy to Jewish factory workers from the Lower Eastside of New York City. Davidson initially undertook a series of public lectures in the neighborhood, where he framed philosophical inquiry as a form of labor that factory workers were apt to pursue. This “fell on deaf ears” and angered the workers, who argued that there was nowhere for them to study in their tenement houses, and thus the idea for the Breadwinner's College was formed (106). Davidson envisioned it as the first in a branch of many spaces where workers could gather and engage in Socratic exchange on curriculum that would give those without educational opportunities a “‘bird's-eye view of the scene and course of human evolution’” (109). Stob states that “Davidson's fundamental contribution to intellectual populism was his reconfiguration of speech and space—his grasp of the way words and ideas relate to the geography in which they emerge and through which they move” (118). However, “the irony was that Davidson wrote [much of this intellectual populist mission] . . . from Glenmore [his retreat center in the Adirondacks] . . . [where] Davidson's intellectual populism came from a position physically removed from the community he worked to empower” (117). This irony, Stob concludes, demonstrates that “Empowering the people needed to happen in the spaces that defined their lives;” Davidson in many ways failed to do this (118).In contrast, Stob's chapter on Booker T. Washington illustrates how he successfully provided educational opportunities for poor African Americans in the rural South. In his career as a public lecturer and educator, Washington argued that work itself was a rhetorical process that “communicated, influenced, and persuaded as effectively as words” (121). Washington used various success stories of Black Americans to show how dignified labor “did the suasory work that words and pages tried to do, and it was far more successful than any oration could be” (144). Stob describes this as ironic considering that Washington delivered this message through the medium of oratory and made a career of such words and arguments. However, Stob spends much of the chapter analyzing Washington's many accomplishments as the first President of the Tuskegee Institute, exemplifying through alumni letters how Washington's legacy was to “elevat[e] . . . labor to an intellectual practice” and help students “use their labor to control their lives” (160). While largely an appreciative read of Washington's legacy, Stob also points to ironies within Washington's approach which schooled students in “the politics of respectability . . . [that] emphasized moral reform and reconfiguration of self” and may have “eschewed the demand for structural change” needed by African Americans (150). Both the Davidson and Washington models for populist education support Stob's argument that spaces of higher learning must adapt to the communities they seek to reach by being more reflexive about modes and spaces of engagement. Furthermore, as Stob argues in the conclusion of the book, both rhetors exemplify the importance of education as a “maker's movement,” where students are the co-creators of ideas and communities. Instead of simply transmitting specialized knowledge, we must rethink how higher education might contribute to “putting people in a position to think and inquire for themselves” (223).The final figure featured in Intellectual Populism is Zitkála-Šá, an Indigenous American writer, speaker and activist. The least documented of the figures, Stob characterizes the limited archive of Zitkála-Šá’s speeches as strategically ironic, working to secure what influence she could within the constraints of a white man's world. Zitkála-Šá was critiqued in her time for accommodating or even affirming white stereotypes of Indigenous communities. Throughout her career she wore stereotypical costumes, opted not to correct inaccurate assumptions about her identity, and espoused the overwrought metaphor of the “national teepee” as a unifying vision for the pan-Indian movement. However, Stob notes that these strategies helped Zitkála-Šá in gaining legitimacy for the pan-Indian movement and attention from various white and Indigenous American audiences that had previously dismissed her vision for civil rights. Through an appreciative read of her rhetorical strategies, Stob beautifully captures how Zitkála-Šá’s “performances invited other American Indians to identify their grievances with hers to join her in a strong, broad coalition that could secure Native lives in the twentieth century” (166). Distinguishing Zitkála-Šá’s work from a wider constellation of her Indigenous contemporaries, the chapter demonstrates the importance of exploring the ways that disenfranchised people's intellectual movements can upend the status quo. In her speeches, Zitkála-Šá repurposed white stereotypes about Indigenous Americans through Americanisms such as “God, freedom, peace, and equality” that she showed were more astutely demonstrated by the first Americans—Indigenous Americans—than by white settlers (188). While just one example of Zitkála-Šá’s rhetorical brilliance, this final chapter distills the numerous ways that intellectual populist rhetoric can encompass “the people” far beyond the narrow confides of “the people” often evoked in populist rhetoric in the United States today.Overall, Stob illuminates five different historic figures who, through intellectual populist rhetorical strategies, made compelling critiques of powerful establishments to divided audiences in their time. While looking to achieve different goals, Stob convincingly argues that it is unfair to measure these rhetors’ contributions only by their unrealized visions to change the establishments they attacked. Stob instead contours these complex characters as sometimes flawed, sometimes successful, rhetorical actors whose work forms a broad lineage of American thinkers who attempted to give “ordinary individuals a sense of agency in the pursuit of knowledge” (229). This, Stob argues, “can make a difference, even if it doesn't change the world” (229). Intellectual Populism concludes with a set of lessons intended for academics to enliven debate around the state of higher learning institutions. At the top of Stob's list of lessons is a call for academics to build broader coalitions with communities in “physical spaces” and “face-to-face assemblages,” urging us not to “stay isolated on the carefully manicured lawns of college campuses” (222). Stob's words, ironically published mere weeks into the first COVID-19 lockdowns in 2020, continue to serve as an important reminder to all of us, and our institutions, that our siloed intellectual communities must continue to adapt, diversify, and expand in order to serve the many and not just the few.

    doi:10.14321/rhetpublaffa.25.4.0127
  2. Caricature and National Character: The United States at War
    Abstract

    In his Caricature and National Character, Christopher J. Gilbert contends that caricature can help us understand, address, or, at least, observe the tension between a national character defined by the promise of democratic peace and by the stubborn persistence of war. Through the comic looking glass, caricature reveals American national character both for what it is and for what it could be. Reveling in the ugly realities of xenophobic, uber-masculine warrism, racism, and the sometimes demagogic impulses on which American national character rests, caricature refuses the mythologies of American exceptionalism, righteousness, and democratic idealism. Caricature asks audiences to see the imperfections of the American experiment not as abhorrent accidents of democracy gone occasionally wrong but as essential features of our national character. Caricature reminds us that war is who we are.Gilbert's book is divided into four case studies, each taking an individual caricature artist's work in turn. In the first analysis, Gilbert considers perhaps the most iconic representation of American identity, Uncle Sam. In the second, he turns to the work of Theodore Geisel and his strange animals compelling Americans to support involvement in WWII. In the third, Gilbert analyzes Ollie Harrington's use of images of Black children to reframe and refocus conversations about Vietnam through the lens of racism at home. And, in the final case, he turns a critical eye to Ann Telnaes's comic critiques of the War on Terror and the self-professed war presidencies of George W. Bush and Donald Trump.In his first analysis, Gilbert engages with historical representations of American identity vis-à-vis the oft caricatured figure of Uncle Sam. In particular, he focuses on James Montgomery Flagg's famous “I Want You” poster as a cultural touchstone connecting American national character to war. As “a rhetorical vessel for the body politic” and the “face of [American] militarism,” Uncle Sam projects a version of American identity that is paternal, white, and decidedly pro-war (46, 38). What is more, the image of Uncle Sam demanding (commanding) democratic citizens to join the US war effort flies in the face of a national character built around individual liberties and democratic ideals.From the nation's cartoon uncle to its cartooning doctor, Gilbert's second case study takes up the remarkably xenophobic, misogynistic, and patently racist WWII-era caricature of Theodore Geisel. As with Flagg's Uncle Sam, Geisel's caricatures featuring awkwardly proportioned animals, insects, and machinery ask readers to embrace the necessity, perhaps even the allure, of war. Although better remembered as the author and illustrator of beloved children's books and graduation presents (Dr. Seuss), Geisel's caricatures, goading the nation into joining the war effort while shaming isolationists and politicians, present readers with a national character caught between the absurd reality of war and the banality of its centrality to the American experience.In the third chapter, Gilbert considers the cartoons of Oliver “Ollie” Harrington. Harrington's caricatures, in addition to his popular character Bootsie, prominently feature Black children, recasting American war culture as a racist war on American culture and Black Americans in particular. Emphasizing the innocence and naïve wisdom of children, Harrington's drawings reveal the limits of the democratic promise for Black GIs returning from war abroad to find their children at war at home. Further, relying on children as focal points, and Black children in particular, Harrington's art dances along the insider/outsider divide offering a powerful self-critique that emphasizes the all too real consequences of American warrism for Black children who are otherwise excluded from the iconography of national character and from the demos in general. As Gilbert explains, such caricatures expose the whiteness of American war culture and national character while reminding audiences that “all war is cultural war” (135).In the final case study, Gilbert focuses his attention on Ann Telnaes's caricatures of George W. Bush and Donald Trump, the self-professed “war presidents” of the War on Terror. Drawing “the people” through the person of the president, Telnaes's images emphasize the egoism and self-interest of the “American Idiot” that contrasts the collectivist impulses of democracy. Her renderings of Bush and Trump as would-be despots bedecked in jewels, capes, and crowns surrounded by adoring courtier toadies represent the president as an appropriately naked emperor king or, in the case of Trump, the Queen of Hearts. Relying on farce, Gilbert argues that these metonymic critiques of national character through the lens of the national leader highlight the false greatness, the inflated ego, and the self-proclaimed exceptionalism on which American national character rests and which cannot hold up to the scrutiny of war.Readers—especially those interested in editorial cartoons and comedy—will find Gilbert's critiques of Flagg, Geisel, Harrington, and Telnaes productive extensions of any number of conversations about visual rhetoric and visual metaphor. His critiques model the utility of tracing a particular artist's sense of humor and approach to a subject over the course of its historical arc. Together, they make a strong case for the utility of caricature as a funhouse mirror amplifying the particular absurdities of American democracy and identity that otherwise can be obscured by the lens of political discourse and public address. For comedy scholars, Gilbert's critique offers ample evidence for arguments regarding laughter's capacity to disrupt the established expectations of dominant discourses rendering them rigid, mechanical, or fixed in place. Such comic disruptions create opportunities for critique by asking audiences to consider both how things appear to be on the surface and what they conceal from view simultaneously.1 Critics of war rhetoric, too, will find Gilbert's book useful. His argument that caricature reveals the United States for the war culture that it (always) is, and that war functions conceptually as a caricature of democratic peace, are likely worthy of connecting to even non-comedic texts.In terms of shortcomings, Caricature and National Character almost certainly leaves someone's favorite caricaturist on the cutting room floor. Readers might expect to find more about Herb Block, Thomas Nast, and Gary Trudeau, for instance, than they will in these pages.2 This is an all-too-common problem for any book that takes an historical approach to popular culture; for the most part, Gilbert gestures towards these and other artists in contextualizing his criticisms. Perhaps more importantly for this reader, the omission of the Obama era of the War on Terror feels like a missed opportunity. Framed by Telnaes's caricatures, which featured Bush and Trump much more prominently than Obama, Gilbert's case study works as a critique of the presidency and, by extension, the people it represents. As a treatment of the War on Terror, however, addressing Obama's role as merely an extension of the Bush doctrine leaves open questions about the rise of drone warfare, partisanship and the presidency, and, perhaps more importantly, war's capacity as caricature to cut through the contradictions of a presidential discourse that professed a desire for the end of war and policy that perpetuated it. Obama's War on Terror, in this way, might be read as a caricature of his war rhetoric and, in so doing, offer evidence of caricature's critical utility for scholars of rhetoric and war beyond the context of comedy.In total, Gilbert's book offers a particularly powerful argument for the utility of caricature as a way of peeling back the mythological layers of national character to reveal more clearly the lived realities of a nation and its character. Caricature, like comedy generally, exists alongside dominant narratives and mythologies as a ready critique of the excesses of nationalism and exceptionalism. In particular, caricatures of war remind audiences that war both is and is not a caricature of culture. War is at once the worst possible expression of democratic cooperation but also, at least in the case of the United States, part and parcel of the national character—an exceptional and yet unremarkable feature of what it is to be American. Reveling in the ugliness of war so often veiled by discourses that encourage audiences to overlook or all together ignore the gruesome realities of war and national character, caricature challenges audiences to look at war, to look at culture, to look at the nation—especially when the looking is hard to do.

    doi:10.14321/rhetpublaffa.25.4.0132

September 2022

  1. Deportable and Disposable: Public Rhetoric and the Making of the “Illegal” Immigrant
    Abstract

    Discussion of immigration is never contained to politics about migration, nation, and inclusion/exclusion. Indeed, because immigrants to the United States have frequently been framed as racially different in relation to white Americans, immigration discourse is perpetually saturated by race and racialization. Lisa A. Flores's new monograph, Deportable and Disposable: Public Rhetoric and the Making of the “Illegal” Immigrant, meticulously studies public political framings of Mexicans and Mexican Americans across four historical moments of “crisis,” showing how public discourse racializes Mexicans and their descendants along the lines of deportability, disposability, and illegality.Employing constitutive rhetoric and a lens of racial performativity, Flores examines early- to mid-twentieth century newspapers, periodicals, and government documents. Flores traces how “rhetorical climates of deportability and disposability, or those constellations of discourses, cultural practices, laws, and policies that coalesce to produce and maintain constitutive spaces,” racialize Mexicans and Mexican Americans as “illegal” (9). In doing so, Flores's historical analyses identify the figures of the “illegal alien,” “zoot suiter,” “bracero,” and “wetback” as rhetorical sites through which this racialization is constructed and invoked (4). This analysis also allows Flores to identify the role of what she terms “body logics” and “mobility logics” amid a dichotomy of desire for Mexican labor and disgust of Mexican presence (13, 15).Taken together, Flores's monograph offers multiple contributions to scholarship. First, Flores presents rhetorical and race scholars, as well as the public, with a genealogy of the ways in which Mexican “illegality” came to resonate in American political discourse. Second, Flores draws previously undertheorized linkages between the racialization of Mexicans and Black Americans. Third, Flores offers a compelling case for why we ought to view racialization as a fundamentally rhetorical process. Consonant with Flores's article on the imperative of racial rhetorical criticism, this argument reiterates rhetoric's power as a discipline capable of grappling with the complex process of race-making.1 In Flores's words, if rhetorical regimes of deportability and disposability racialize Mexicans as illegal, then “that constitution is rhetorical, an effect of discourse” and rhetorical analysis is well-equipped to probe racialization (5).Deportable and Disposable's first chapter argues that in the 1930s a “rhetorical climate of deportability” spotlighting the figure of the “illegal alien” set the stage for the racialization of Mexicans into illegality (23). After the passage of the 1929 Undesirable Aliens Act, public governmental and media accounts put forward an image of Mexicans as both inherently inferior in “essence and character” as well as “criminal” (33, 35). This process was buttressed by deportation and repatriation campaigns. Deportation raids associated Mexicans with illegality, since Mexicans were deported for not presenting legal documentation; this even though carrying legal documentation was uncommon given the previously lax enforcement of immigration laws and the relatively recent criminalization of undocumented entry (35). At the same time, Flores also claims that Mexicans “perform[ed] that illegality through repatriation, their allegedly willing departure” (29). Combined with a body logic stating that Mexicans were intrinsically inferior and a mobility logic stating that Mexicans spread in scope as they “move across the space of the nation,” public campaigns and pronouncements made Mexicans an inferior, growing, and mobile criminal threat (33).Chapter 2 centers on the figure of the “zoot suiter.” Flores argues that discursive framings and violent responses to zoot suiters racialized Mexicans and their descendants as threatening and disposable (50). During the 1943 zoot suit riots, Los Angeles media and national news coverage fashioned zoot suiters—typically equated with Mexican American youth—as a sexual, masculine, violent, and unpredictable threat to white women, the city, and the nation (66, 67). Zoot suiters, and therefore Mexicans, then, were transformed into threats through tropes of “Black masculinized violence” (66). One media account, for instance, portrayed sailors as assaulting zoot suiters in retaliation for attacks against white women, who were previously represented in the cultural imaginary as threatened by Black men (69). In this account, the zoot suiter provoked a “justified defense.” Given the “threat” posed by zoot suiters, the sailors’ attacks framed whiteness and its concomitant violence as a source of “hope:” “superior, justified, legitimate, even powerful” (152). And as with “illegal aliens,” zoot suiters were once again marked by body and mobility logics. This, time, though, Flores notes that the identifying bodily marker was sartorial and that the mobility marker was instead the threat of “unpredictable” violence.Chapter 3 turns to the figure of the bracero and its implications for Mexican racialization. Unlike the “illegal alien” and the “zoot suiter,” Flores writes that the 1940s wartime bracero was received positively. Still, two prominent reasons behind the public and media celebration of the bracero resulted in a harmful racialization of Mexicans as deportable and disposable. Braceros were celebrated in part because they were synecdochally “reduced to the abstraction of their labor,” and they were conceptualized as temporary workers that “would go home, voluntarily and willingly” when they were no longer needed (82, 113). Thus, even though the body and mobility logics of the bracero did not frame the Mexican laborers as violent threats—the bracero was a Mexican person “eager to labor” whose movement was “carefully” monitored and controlled—these logics reinscribed Mexicans as inferior, deportable, and disposable (115, 103). And, as Flores points out, this racialization yet again relies on a trope key to a colonial American construction of blackness: in this case, that of the “happy slave” (105).Chapter 4 turns to Flores's final figure, the 1950s “wetback.” Flores argues here that the term “wetback” accrued the meanings associated with the previous figures and presented the nation with a non-white economic and criminal threat (143). Because “wetback” emerged after the earlier terms of “illegal alien, “zoot suiter,” and “bracero” had all produced “existing racializations,” it absorbed those meanings but also “extended and complicated” them (119). To illustrate, like “illegal alien,” “wetback” involved the “intersections in bodily logics . . . with mobility logics” such that “anxiety emerged in . . . the ways in which border rhetorics produce difference that is both on the body and exceeding the body” (142). That is, both the “illegal immigrant” and “wetback” were “criminal” figures who were dangerous because their movement traversed the nation (125, 126). However, Flores explains how “wetback” is not strictly reducible to the “illegal alien.” Like the bracero, “wetbacks” had a reportedly visible “primitivity” that assured the realness of race and racial difference (143).In her conclusion, Flores contemplates the “contemporary discursive departure” from the terminology of the four figures she analyzes and offers three potential interpretations regarding this departure's significance (155). First, Flores writes that humanizing narratives and the terminology of “family” and “children” may prompt sympathetic identification with recent immigrant family units and their children (156). Second, Flores provides the possibility that the “instability” of Mexican racialization is yet another mechanism of the “deportation regime” (156). Stated differently, Mexican racialization has always contained an “ambivalence” between desire and disgust that enables race to be “made and unmade” in the service of capitalism and nationalism (156). Third, Flores offers the disconcerting possibility that the figures of the “illegal alien” and “wetback” are no longer necessary because they have “achieved considerable ontological security” (157). In other words, illegality and deportability may now be “so firmly attached to all Latinx bodies” that the racial performative terminology is no longer necessary (157).Deportable and Disposable is useful for scholars and non-academics alike seeking to understand the historical and rhetorical processes behind Latinx racialization. Flores's attentiveness to language and detailed explication of racialized sociological dynamics can engage scholars as it can also introduce complex ideas to non-experts. For instance, it should not be lost on readers that Flores's monograph makes a compelling case that racializations are functions of discourse and that the discipline of rhetoric therefore can and should theorize historical as well as contemporary racializing discourses. In addition, Flores deserves credit for uncovering the rhetorical mechanisms through which illegality became a salient focus in immigration discourse. Sociologist Edwin F. Ackerman argues that, in much scholarship on the “illegal alien,” there exists an assumption that emphasis on illegality achieved widespread circulation because of the semantic and rhetorical “qualities [of “illegal alien”] as a discursive formation.”2 According to Ackerman, this assumption characterizes work by Lina Newton; Hugh Mehan; Douglass Massey, Jorge Durand, and Noland Malone; and Joseph Nevins.3 However, Flores's work resists this assumption and offers a corrective by demonstrating how public discourse coupled with deportation and repatriation campaigns tied Mexicanness with illegality despite undocumented entry previously being treated as a “technical flaw” rather than a moral failing.4

    doi:10.14321/rhetpublaffa.25.3.0192

June 2022

  1. Provocative Eloquence: Theater, Violence, and Antislavery Speech in the Antebellum United States
    Abstract

    With precise phrasing and dramatic flourish, Laura Mielke's Provocative Eloquence1 invites us into the performance cultures of the late antebellum era, showcasing the interplay between theater and oratory, politics and entertainment, ethical imperative and prevailing opinion. Violence suffused culture, language, and everyday experience in a time that found melodrama, minstrelsy, and spectacle in the ascendant, racial hierarchies and American slavery at the epicenter of political debates and popular culture, and a troubled white masculinity asserting its heroism. Mielke's book documents anti-Black oppressions of the antebellum stage and oratorical platform, and it also takes a fresh perspective: Mielke argues persuasively that theatrical forms offered strategic resources for abolitionist argument, that oratorical provocations permeated the stage, and that the theater and the rostrum provided sites for antebellum Americans to think together about the power of words and the justifications for force in the cause of freedom.This nuanced argument challenges assumptions that form is conjoined to stable ideologies and instead highlights creative adaptation, recitation, revision, and “political portability.”2 Drawing evidence from a wide variety of source material, Mielke develops compelling, intricate case studies of print and performance that instruct and surprise. Before turning primary attention to the late 1850s, she sets the stage two decades earlier with Edwin Forrest, entertainingly described as a “theatrical star and noted egomaniac”3 best known for “yoking articulacy to brawn.”4 A deft, deeply contextualized analysis of Forrest's calm, reasoned 1838 Fourth of July address at New York's Broadway Tabernacle shows the intertextual and interperformative dimensions of Forrest's Democratic partisanship, available for audience interpretation in light of his heroic, explosive roles like Spartacus, Metamora, and Macbeth. The orator recommended deliberation and gradualism; the actor regularly linked speech to revolt. Forrest's varied performances probed free expression, white working-class populism, and militancy in word and deed, while they resonated with staged rebellions, Romantic poetry, and defiance of all sorts. Mielke asks of the “stubbornly elusive”5 Forrest and of U.S. performance cultures more broadly: “Does one who speaks of liberty for all necessarily attack slavery, even if inadvertently?”6With the stage thus set—with an analytic focus on paradox and opposition and an analytic method characterized by deep historicization and sophisticated, imaginative readings across genres—Mielke moves on to the 1850s. The dramatic readings of Mary Webb and William Wells Brown highlight the suasory potentials of African American performance in what Mielke elucidates as the “rhetorically strategic recasting of the antislavery lecture into the drama.”7 In an increasingly menacing political climate, performers like Webb and Wells Brown began to signal the potential for physical resistance to slavery. As they vocalized a range of tragic or comedic characters—enslaved captives, cruel slaveholders, or overwrought white abolitionists—these artists adapted popular caricature and imitative form to their own ends while exemplifying control, decorum, and performative skill. Mielke compellingly shows how the form of the dramatic reading created conditions for the presentation of highly incendiary words while deflecting physical threat.The viciousness of proslavery political argument crystallized in 1856 when Preston Brooks took a cane to Charles Sumner on the floor of the U.S. Senate the day after Sumner's “Crime against Kansas” speech had maligned proslavery argument and proslavery senator Andrew Butler, Brooks's cousin. The famous lithograph of this scene by John Magee, which Mielke aptly identifies as a theatrical tableau, efficiently encapsulates a drama of violent villainy and oratorical martyrdom. Building from this scene—reproduced on the book's cover—Mielke analyzes the political oratory of Sumner and Butler before turning attention to Harriet Beecher Stowe's novel Dred and its stage adaptations. Whereas the senators drew analogies and interpretative frameworks from dramatic literature, Stowe's novel incorporates a significant amount of public speaking, “from school recitation and revival preaching to courtroom address and lynch mob inducement,”8 in service of a wide array of perspectives on slavery and violence. The stagings of Dred, whether they reinforce calls to action or suppress radical potential, whether they play for laughs or highlight prophetic voice, embody the oxymoron of a slaveholding democracy.John Brown's 1859 raid on Harpers Ferry grounds Mielke's investigation of legal discourse as the nation pressed ever forward toward war. Dexterously combining Portia's ironic eloquence in Merchant of Venice with abolitionist argument and nineteenth-century racial melodramas like Neighbor Jackwood and The Octoroon, Mielke shows how Portia's “redirection of legal violence and challenge to the contractual claim on another's flesh”9 were adapted in the late antebellum period to interpret physical violence, from armed revolt to capital punishment. Readily available in educational texts of the time, Merchant's trial scene offered the possibility that eloquence in the courtroom might conquer opponents without bloodshed. This theatrical form, whether explicitly cited or only presented in “family resemblance,”10 offered scripts for thinking through speech and violence even as battle beckoned.Mielke's concluding chapter is less a conventional summation than a final act, rehearsing key questions and arguments presented throughout the book and then comparing instances of theater and oratory that responded to Brown's raid, trial, and execution, climactic scenes in the drama of word and violence of the 1850s. Developing an interpretive framework through analysis of statements of Brown's detractors and defenders, Mielke explores themes of oath-taking, vengeance, aggression, and martyrdom in Kate Edwards Swayze's play Ossawattomie Brown and Henry David Thoreau's speech “A Plea for Captain John Brown.” Here, again, forms like the theatrical tableau and the speech of moral principle occur in multiple genres, and when they recur, revised and recited, they help to constitute a performance culture and a basis for belief and action.Mielke's Provocative Eloquence will be of abiding interest to scholars of rhetoric and performance as it offers compelling insights into the ways that cultures are created, maintained, and changed in and through performance practices and as it centers the fraught histories of eloquence and violence in the deeply racialized context of U.S. history. Mielke's analytic perspective offers instruction for scholars and students since her book enacts an adroit blending of history, theory, and practice as simultaneously text and context. The comparative analysis of Forrest's theatrical and oratorical productions, the thoughtfully imagined presentation of Mary Webb's polyvocal dramatic readings, and the demonstration that Portia's irony haunts so much nineteenth-century public commentary on the law—these were favorite sections of mine, although I learned much from every chapter. Mielke's book, engagingly written and filled with dramatic historical nuggets, provides foundational arguments and analytic methods, and it prompts further reflection on topics like the scope of an identifiable theatrical (or rhetorical) form and on the range of spectatorial response. Reading this book will also inspire questions about continuity and change in the enactments of eloquence and violence up to our own time, in the persistent struggles to realize the hope of Black freedom and democratic equality. Mielke asks, “Can a true distinction be maintained between rhetoric and force? Can words alone provoke or justify violence, and under what conditions and for whom?”11 Such questions, pertinent to the 1850s, reverberate today.

    doi:10.14321/rhetpublaffa.25.2.0135

March 2022

  1. “Guided by Ghosts of the Post-Civil War Era”: Felon Disenfranchisement and the Limits of Race Liberal Advocacy
    Abstract

    Abstract This essay analyzes arguments regarding race and U.S. felon disenfranchisement laws. In response to the denial of the vote to 6.1 million Americans in 2016, voting rights advocacy has helped spur a range of liberalizing reforms in states across the country. The essay attributes such policy victories to activists’ success in redefining felon disenfranchisement as a racial justice rather than criminal justice issue. It argues, however, that U.S. public discourse still does not reflect a clear or coherent understanding of how and why race matters in the context of felon disenfranchisement. Through a rhetorical frame analysis of media coverage in four newspapers over a twenty-year period, the essay identifies and evaluates the three most common racial frames, arguing that each adheres to prevailing logics of racial liberalism. While this adherence lends the frames some degree of persuasive power, this essay argues that it also causes dominant publics to misunderstand the racial character of felon disenfranchisement. The essay concludes that more substantial reform hinges on the ability of activists to transform public meanings to reflect their preferred understanding of the causes and consequences of racial inequality.

    doi:10.14321/rhetpublaffa.25.1.0001
  2. “Imitation (In)Security” and the Polysemy of Russian Disinformation: A Case Study in How IRA Trolls Targeted U.S. Military Veterans
    Abstract

    Abstract Russian disinformation activities imitate divisive U.S. political discourse within a polarized social media ecosystem. As part of a multipronged response, U.S. citizens have been urged to increase their personal vigilance and to identify inauthentic messages, hence flagging foreign-made disinformation by studying its content. However, by applying Taylor's concept of “imitation (in)security” to a set of Kremlin-linked Internet Research Agency (IRA) Facebook and Instagram advertisements, this article explains why content-centered approaches to combatting disinformation need to be reimagined. Building upon imitation (in)security, we propose that the strength of the IRA disinformation campaign was not its ability to foist falsehoods upon unsuspecting Americans, but, rather, its uncanny imitation of prevalent themes, images, and arguments within American civic life. Our analysis of IRA-generated advertisements targeting U.S. military veterans demonstrates how IRA “trolls” were imitating American communication patterns to amplify existing positions within a deluge of messages marked by polysemy. Our analysis suggests readers should be less concerned by such Russian-made imitations than was suggested in much of the breathless 2016 post-election coverage, for the traction of such disinformation hinges on domestic crises and injustices that long predate Russian interference. Pointing to foreign-made social media content stokes a sense of threat and crisis—the essence of national insecurity and a main objective of the IRA's efforts—yet our actual security weaknesses are homemade.

    doi:10.14321/rhetpublaffa.25.1.0061
  3. Andrew Jackson: A Rhetorical Portrayal of Presidential Leadership
    Abstract

    As the bicentennial of the momentous 1824 election approaches, Andrew Jackson is as relevant as ever. Jackson's shadow looms large over contemporary discussions regarding populism, democracy, and America's history of racism and colonization. Moreover, interest in Jackson has grown thanks to President Trump's efforts to frame Jackson as a precursor to his own brand of nationalist populism. A variety of analysts, from historian Mark Cheathem in The Coming of Democracy: Presidential Campaigning in the Age of Jackson to Fox News personality Brian Kilmeade in Andrew Jackson and the Miracle of New Orleans, have recently revisited the Jacksonian period both to enrich our understanding of that unique historical moment and to offer insights about present day affairs. Amos Kiewe's Andrew Jackson: A Rhetorical Portrayal of Presidential Leadership is a welcome addition to the conversation that provides valuable perspective about Jackson's presidency and the rhetorical nature of presidential authority in general.Andrew Jackson: A Rhetorical Portrayal aims to “give voice to the seventh president” by creating “an account of major addresses’ development, the reasoning and constraints behind them, and ultimately, their impact on the polity” (1–2). The book represents the most comprehensive rhetorical examination of Jackson's public remarks to date. Kiewe not only provides a window into the inner machinations of Jackson's administration and the painstaking process of crafting a public address; he challenges existing understandings of the presidency as an institution. Although Jeffrey Tulis, in The Rhetorical Presidency, argued that the presidency became a seat of popular (rather than constitutional) leadership in the twentieth century, Kiewe persuasively demonstrates that Jackson may have in fact been “the first rhetorical president,” arguing that Jackson's public addresses changed the trajectory of his administration and fundamentally altered the presidency itself (243).Kiewe accomplishes this through in-depth rhetorical histories of Jackson's public addresses. In chapter 1, Kiewe argues that Jackson's 1824 campaign was innovative; Jackson debuted a novel campaign strategy of “writing letters to private individuals for public distribution” (16) and inaugurated a “new era” of party politics featuring populist appeals (36). In chapters 2 through 9, Kiewe conducts case studies of Jackson's inaugural addresses, his first annual message to Congress, his rhetoric regarding the Nullification Crisis and Indian removal policies, and his rhetoric supporting his veto of the rechartering of the Bank of the United States. Kiewe also devotes attention to addresses of seemingly “minor importance,” such as the Maysville road bill veto, which involved a proposal to improve a sixty-mile stretch of road in Kentucky and foreshadowed the pro-Union rhetoric that would define Jackson's response to the Nullification Crisis (77).Chapter 10 takes a step back from Jackson's rhetoric to analyze public images of Jackson. Kiewe, using a visual rhetoric approach, argues that Jackson's popular leadership was reinforced by his supporters’ construction of Jackson as a military hero and populist icon through political cartoons and other portraits. This chapter is a detour from the book's main line of argument, but a welcome one that provides enlightening context about how audiences of the time understood Jackson's leadership. In chapter 11, Kiewe analyzes Jackson's farewell address and credits him with further developing the farewell address as a unique genre of presidential rhetoric.Through these case studies, Kiewe develops several insights about Jackson and his rhetoric. First, Kiewe challenges portrayals of Jackson as “brute, rough, savage, and backward” by documenting his rhetorical skill, strategic acumen, and principled devotion to the Union (4). Second, Kiewe sheds light on the “cumulative effort” that underpinned Jackson's rhetorical presidency (68). Jackson's most famous addresses often underwent several stages of drafting. Jackson would create a first draft that would undergo subsequent vetting and revision from his inner circle, such as Andrew Jackson Donelson, Amos Kendall, Martin Van Buren, John Eaton, James Hamilton, Roger Taney, and others. Kiewe describes Jackson's initial drafts as containing partisan and “forceful language” (75), whereas the revised final forms are “moderate relative to his initial points” (90, 248). These detailed accounts of the administration's speechwriting colorfully illustrate Jackson's behind-the-scenes struggle to balance popular leadership with adherence to the norms of his office. Third, Jackson is revealed to be a rhetorical president cognizant of the extra-constitutional powers of his office, who frequently “appealed directly” to the public and “used his rhetoric as a political tool . . . for governing purposes” (243).Andrew Jackson: A Rhetorical Portrayal provides a granular look at a crucial chapter of American history, using a rhetorical perspective that highlights how presidential authority is in part constructed through discourse. Given the book's nineteenth-century subject matter, Kiewe's meticulous account of Jackson's governance and speechwriting process is impressive. Nonetheless, Kiewe's characterizations of Jackson are occasionally questionable. At several points, he describes Jackson as a “progressive” (164, 178), an interpretation that is hard to sustain in light of Jackson's vigorous opposition to policies that would utilize government on behalf of national development and his plainly regressive attitudes and actions towards Indigenous peoples and the abolitionist cause. Kiewe's choice to analyze Jackson in the context of his times bolsters the book's primary strength; it allows for a thorough account of the dynamics and constraints of the era and how Jackson responded to them. However, some readers may be frustrated by Kiewe's hesitance to more forthrightly acknowledge Jackson's complicity with genocide and chattel slavery or to criticize the exclusionary definition of “the people” imagined by Jackson's populist rhetoric. For instance, Kiewe's recognition of Jackson's condescending, paternalistic attitude towards Indigenous peoples in chapter 6 may have been strengthened by conversing more extensively with texts such as Michael Rogin's Fathers and Children that explain the colonialist attitudes that underpinned Jackson's paternalism.As a book that sits “at the intersection of history, politics, and rhetoric,” Kiewe's Andrew Jackson: A Rhetorical Portrayal will prove useful to a variety of readers (1). Historians and scholars interested in the nineteenth-century United States may find this rhetorical study of Jackson a complement to other accounts of the era, as the book's special attention to the development of Jackson's addresses and their impact on the public is relatively unique. Scholars of the presidency may appreciate the book's intervention into the debate about the extent to which the rhetorical presidency is a twentieth-century affair or a phenomenon that can be traced back into the nineteenth century. Rhetorical scholars should appreciate the central place that Kiewe assigns rhetoric in the process of governance, even in an era where communication mediums were considerably more limited in reach and scope than today. Andrew Jackson: A Rhetorical Portrayal suggests that scholars should pay attention to how rhetoric can strengthen or weaken institutions such as the presidency, and how presidents influence and are influenced by evolving modes of mass communication. Above all, Kiewe's book highlights the need for scholars to conduct rigorous rhetorical analyses of other nineteenth-century rhetorical presidents, to enrich understanding of the era and to illustrate how rhetorical choices made centuries ago exert influence on the present-day institution of the presidency.

    doi:10.14321/rhetpublaffa.25.1.0148
  4. The Discourse of Propaganda: Case Studies from the Persian Gulf War and the War on Terror
    Abstract

    John Oddo's book argues that propaganda should be defined as an intertextual process. According to this perspective, a message succeeds as propaganda when people recontextualize it over and over, keeping that message alive across many texts. Of course, some messages achieve greater success as propaganda than others, and Oddo is interested in the linguistic and contextual factors that make certain messages “comparatively more worthy of recontextualization” (25). His focus is American propaganda justifying the Persian Gulf War and the War on Terror. In fact, Oddo's case studies explore a wide range of wartime materials, including print and television news, presidential speeches and political advertisements, and tweets by ordinary people. As such, his book will interest scholars studying war rhetoric as well as those interested in mediated discourse, multimodal analysis, political discourse, and circulation. In addition, this book illustrates how the inclusion of discourse analytic methods can work productively for rhetoricians interested in public address.In the introduction, Oddo states four goals. He seeks, first, to build upon insights of critical discourse analysis to develop an explicit definition of propaganda; second, to suggest a set of intertextual methods for studying propaganda; third, to draw attention to both contextual and sociolinguistic factors that give rise to propaganda; and finally, to challenge readers to consider the consequences of propaganda in a democratic society. Oddo argues that “one essential characteristic of successful propaganda is that it propagates” (3). In fact, his book's premise is that those who study propaganda should examine not only the content of messages but also the “rhetorical and sociolinguistic details” that reveal “how those messages spread, how they become mobile, durable, and repeatable” with the help of an institutional and ideological infrastructure (6, 3).Part 1 defines propaganda as an “intertextual process” in which manipulative and antidemocratic discourse is “recontextualized on a mass scale” (37). First, Oddo argues that an intertextual perspective can better account for both deliberate top–down propaganda and unwitting propaganda among ordinary people, preserving the notion that propaganda is harmful without presupposing that every propagandist seeks a selfish advantage. Building on theories of intertextuality, this section calls attention to the following question: “how do propagandists create discourse, whether strategically or unintentionally, that is likely to be recontextualized?” (22). Next, Oddo suggests that another key feature of propaganda is manipulation, which often involves positive self-representation and negative other-representation, emotional coercion, misleading representations and arguments, and manipulation of dialogic space (27–31). Finally, Oddo argues that propaganda should be defined by its antidemocratic societal consequences rather than intentions of the communicator. In other words, “it is propaganda if it consolidates the power of one group while harming the interests of subordinate groups” (34).Part 2 presents the first case study as it discusses how political propagandists create messages that are likely to be recontextualized by reporters. Oddo studies the iterations of the “incubator story,” a fabricated story in 1990 that accused Iraqi forces of removing Kuwaiti infants from their incubators and leaving them to die. He shows how the incubator story was staged as a credible narrative of personal experience. Moreover, Oddo shows that the narrative “could only succeed with the aid of journalists,” whose subsequent recontextualizations of the incubator story rendered it dominant and influential (71). Through a close analysis of linguistic discourse, multimodal semiotics, and intertextual relations between a public event and subsequent news reports, part 2 elucidates how powerful elites can induce a favorable uptake of their messages, inducing others to circulate them.Part 3 presents Oddo's second case study, which examines how TV news analysts before the 2003 Iraq War were presented as neutral experts, even though they held vested interests. Oddo argues that because news analysts are simultaneously journalists and political insiders, they, on the one hand, provide viewers with rare perspectives and penetrating insights, but, on the other, may circulate propaganda they hear from political sources (106). Oddo suggests that political propagandists exploit the dual identity of news analysts, offering them symbolic or material rewards and effectively compensating those who repeat their desired meanings (103). Meanwhile, news networks render the analysts credible and disinterested, highlighting their authority through advertising, on-screen titles, spoken introductions, background scenery, and communicative roles. Part 3 shows how this constructed authority together with incentivization from deliberate propagandists constitutes a form of manipulation, one that ultimately suppresses alternative views and enables mass recontextualization of propaganda.Part 4 presents Oddo's third case study and examines widespread publicity of the slogan “Support Our Troops.” Oddo argues that “Support Our Troops” has gained momentum for two reasons. First, it has “formal properties that make it more amenable to repetition—and, thus, more capable of traveling” (156). Second, it is surrounded by historical and cultural significance, reflecting larger wartime narratives in which the reasons for war are averted and dissent against war is demonized (156). Regarding the slogan's formal properties, Oddo shows how phonological, lexico-grammatical, and semantic factors contribute to the slogan's memorability, repeatability, and positive identification with a candidate, policy, or brand (156). Regarding cultural factors, Oddo examines the slogan as having ideographical functions by tracing its history in the Vietnam era and its continued use in both vertical campaigns (i.e., from the leaders at the top to the masses) and horizontal ones (i.e., spread among ordinary people on the same level). Oddo's discussion of the slogan sheds light on our understanding of similar slogans by encouraging attention to “the artful design of the slogan itself” and “the web of cultural meaning that shapes how people use and understand it” (175). Part 4 might interest scholars studying ideographs because it illustrates how a micro-analysis can facilitate analyses of phrases with ideological functions.Overall, the book has valuable pedagogical and theoretical implications. It provides an up-to-date discussion of propaganda studies. Its case studies are relatively independent and can be assigned separately. The author does not assume prior knowledge in his subject matter or methodology, which contributes to its accessibility. For these reasons, it can be used in graduate seminars and advanced undergraduate classrooms concerning rhetorical analysis of political discourse or the combination of rhetorical and critical discourse analysis methods. For rhetoric scholars, this book contributes an intertextual perspective to their tool kit. This perspective can be applied beyond the specific cases of this book, calling attention to the transfer and transformation of messages across texts both in domestic contexts and international ones where power dynamics may have different manifestations. Overall, this book exemplifies and furthers Oddo's endeavors to show how rhetorical scholars can draw on sociolinguistics, multimodality, and micro-intertextual comparison to conduct granular analyses of political discourse that are critical of the political status quo and grounded in textual evidence.

    doi:10.14321/rhetpublaffa.25.1.0136
  5. Ethics and the Orator: The Ciceronian Tradition of Political Morality
    Abstract

    The impact of Cicero's writings on Western political philosophy, political communication, political ethics, and civic action is incalculable. His authority in rhetoric and philosophy was nearly unquestioned in the Middle Ages, but Petrarch's discovery of his letters revealed an apparent disconnect between the lofty sentiments expressed in his writings and his own political actions. The Renaissance preference for things Greek and for theory over practice did not replace Cicero but favored Plato and Aristotle. Political philosophers tied to powerful princes preferred the political expediency of Tacitus. Cicero's rhetorical advice remained foundational, but his political ethics and theory seemed muddled and naïve.Gary Remer's Ethics and the Orator joins an ongoing reassessment of Cicero's contributions to the traditions of politics, rhetoric, and ethics from antiquity to the present. It impressively links these three areas more tightly than before with a new and well-argued understanding of Ciceronian rhetoric and politics. Key to this understanding is Remer's appreciation for the situational nature—through decorum and prudentia—of Ciceronian ethics and politics. He then sheds new light on the political theories of Niccolò Machiavelli and Justus Lipsius. Finally, Remer extends Cicero's notions of advocacy and conversation to modern ideas about representative and deliberative democracy.Through a close reading of De Oratore, Remer shows a new understanding of Ciceronian political theory that deserves consideration by classicists as well as political theorists. Most important, he treats seriously Antonius's arguments for feeling the emotions one desires to persuade an audience to feel (2.189–90). Contrary to the dismissive attitude, in both ancient and modern times, that this makes the orator akin to an actor because he simulates “true” feelings, Remer demonstrates Cicero's consistent emphasis on the audience's expectation of this quality in an orator. The good politician is ethically compelled to observe the sensus communis in action and argument.Remer makes another excellent contribution in his reading of an important passage in De Officiis on the four personae. Cicero and other theorists understood that tension between moral and utilitarian ends might arise in the politician's obligations to argue and act. Remer sees this tension less in Cicero because Cicero understands moral actions as contingent on the specific role (persona) a political actor plays in a particular situation. He emphasizes Cicero's analysis of morality according to four personae a person assumes in any situation. These are: “(1) the role common to all humans as rational beings, (2) the persona nature assigns to persons individually, (3) the role dictated by chance or circumstance, and (4) the persona we choose for ourselves in deciding “who and what we wish to be, and what kind of life we want” (67).Apparent moral conflicts are resolved for politicians by the rhetorical notion of decorum, where social consensus and “the common good” govern political action. Remer focuses on situations that pose an “existential threat” to the state (Cicero in the Catilinarian crisis; Lincoln in the Civil War), where the analogy holds well. In such cases the politician's highly visible obligations must be grounded in decorum, prudentia, and the responsibility to act according to social expectations.In the middle section of the book, Remer applies his insight on Ciceronian decorum and prudentia to recent debates about Ciceronian influence on Machiavelli and Lipsius. Machiavelli famously rejects Cicero's claim that what is good (honestum) must also be useful (utile), and vice versa, declaring that they are often irreconcilable and the prince must choose the useful over the good. Recent studies of Machiavelli have declared his position more “intellectually honest” and “practical” than Cicero's. Remer carefully dissects the texts to show again that Cicero's notion of the honestum and utile are governed by his rhetorical commitment to decorum. Although Cicero maintains the utmost commitment to morality and claims that morality itself is universal, the same morality does not exist for all people and in all places. Machiavelli's inflexible Christian morality is a universal morality, yet Machiavelli abandons it. Cicero's understanding of the tensions between honestum and utile is no less intellectually coherent than Machiavelli's, and his commitment to moral goodness makes him more useful as a model for modern politicians.Remer then addresses Lipsius's adoption of a “mixed prudence” that allows a ruler to practice deceit to achieve a necessary end. This is considered a rejection of Ciceronian prudence for Tacitus's political realism, as part of a general trend away from Ciceronian and toward Tacitean political models. Remer, however, through close attention to Lipsius's comments on Cicero's Letters, contends that Lipsius remains a Ciceronian but adapts Cicero's theory to his own changed political and religious conditions. Although Lipsius prizes the honestum over the utile, unlike Machiavelli, he follows Tacitus in seeing that they can be flexible. Remer links this significant move to Lipsius's condition of living under and supporting monarchal rule. Another change is that the political morality Lipsius advocates is expected of a ruler, not of a politician or a statesman. This last change is important, for the Roman statesman is merely an advocate for the common good and does not have an official position to maintain. Lipsius's good ruler, on the other hand, directly governs all subjects and is also responsible for maintaining his rule, even in difficult situations that may call for expediency over moral correctness. Remer makes an important argument for considering Lipsius's changes as appropriate adaptations of Ciceronian theory according Cicero's own notion of decorum. Remer also reconciles the “Ciceronian” versus “Tacitean” readings of the early and later works of Lipsius, showing him to be more consistently Ciceronian than previously thought.Remer's third section addresses the potential for Ciceronian decorum and prudentia to relate to modern ideas of political representation and deliberative democracy. Although modern ideas of representation and representative government appear to have no clear analog to classical political theory, Remer finds a possible link in Cicero's claim that the politician is a procurator rei publicae. Under Roman law, a procurator represented in court a client who was unable to argue his or her case due to age, gender, ability, or status. Because it is understood that the procurator represents the client's interests, Remer equates his responsibility to that of a modern “trustee-delegate,” with the attendant expectations of accountability, fiduciary responsibility, and moral responsibility to the client's interests. Unfortunately, the idea of the procurator under Roman law does not easily yield these modern notions. The orator's aim of “the common good,” which obligates him to consider the benefits to all—especially his client—when arguing his position, still does not make him “representative” of those people in political decision making. The history of the Roman Republic demonstrates this well. Without this connection, the links to to Burke, Mill, and the authors of The Federalist that Remer argues for are weak, as Remer himself admits. Although modern notions of political representation may not have their true roots in ancient theory, Remer shows there may be an opportunity for discovering important similarities as well as differences.In the final chapter, Remer seeks to connect Ciceronian sermo (“conversation”) with the ideal political discussion needed for deliberative democracy. He also examines the different ideas of and emphasis on “deliberative” found in Cicero and in current political thought. He asks an important question: “Why did Cicero view deliberative oratory, and not conversation, as the main genre for politics?” (182). As in the previous chapter, Remer's close reading of the Ciceronian texts causes him to miss the forest for the trees. Specific passages defining sermo and the genus deliberativum yield convenient academic definitions, but they obscure Cicero's practice and real contribution. In Remer's defense, this is a shortcoming of Ciceronian scholarship in general. Cicero's practice in his dialogues is to use sermo, the conversational style of discussion, as a model for negotiating important political issues of the day. In the turbulent decade of the 50s, De Oratore instantiates a model of reasoned political deliberation by respected leaders who were willing to die soon for their political beliefs. Such deliberation about the proper role of the statesman was the essence of Ciceronian conversation.Ethics and the Orator is an important reassessment of Ciceronian thought and a significant contribution to understanding Cicero's impact on the development of Western political theory. It deserves serious attention by all interested in the intersection of ethics, rhetoric, and politics from antiquity to the present. Gary Remer's careful reading of major political theorists in their historical contexts restores to view the ethical foundations of the Ciceronian tradition and suggests how continued engagement with Cicero's texts might offer new models of political leadership.

    doi:10.14321/rhetpublaffa.25.1.0144

September 2021

  1. Recruiting Foreign Warriors: Moral and Temporal Tropes in the Islamic State’sDabiq
    Abstract

    AbstractTo commemorate its declaration of a global khilafah in 2014, the Islamic State (IS) began publishing an online magazine, Dabiq, which became one of its primary recruiting tools during its rise to infamy. By using rhetoric that recalls U.S. presidential war rhetoric, specifically, tropes of “justice” and “time,” the English-language version of Dabiq fulfilled both subversive and hegemonic functions. It disrupted the reductive discourse that equates Islamic terrorists only with barbaric aggression and rendered IS as a rational global actor. Through this subversive move, IS aligned its anti-imperial interests with potential recruits in English-speaking Western countries with similar proclivities. At the same time, through its use of dominant Western war tropes, IS made a hegemonic attempt to facilitate recruits’ cultural identification so they assume a congruence of interests with IS, leading to an alignment of motives. Dabiq thus fulfilled an imperial trajectory through (neo)imperial rhetorics of identification and control. IS’s strategic use of (neo)imperial tropes in English—language of the empire—in Dabiq hence complicates monolithic (and Oriental) perceptions of the relationship between empire, imperialism, and Islamic terrorism in contemporary global political discourse. In addition, the significance of (neo) imperial tropes expands the heuristic scope of the rhetoric of terrorism by highlighting the implications of imperial ambitions and use of (neo)imperial rhetoric for the rise of global Islamic terrorism.

    doi:10.14321/rhetpublaffa.24.3.0483

March 2021

  1. In Search of Good Humans, Speaking Well: Communication’s Ableism Problem
    Abstract

    Abstract Public address scholars trained in U.S. communication departments have tended not to study rhetoric created by people with disabilities as much as they do other social movements. Here I attribute this relative lack to two ableist assumptions associated with communication’s emphasis on winning arguments: the presumed disqualification of people with disabilities from public argument itself and the normalization of this disqualification based on biases related to rhetorical performance and capability. Overall, I argue this disqualification is the product of how communication scholars have understood and reconstructed the role of the ideal arguer in public affairs and call for more expansive views.

    doi:10.14321/rhetpublaffa.24.1-2.0291
  2. My Sanctified Imagination: Carter G. Woodson and a Speculative (Rhetorical) History of African American Public Address, 1925–1960
    Abstract

    AbstractIn 1925, Herbert Wichelns published The Literary Criticism of Oratory. By many accounts, the essay would become the founding document of the academic study of rhetoric and public address. However, in that same year, historian Carter G. Woodson published Negro Orators and Their Orations, which focused on the study of the African American oratorical tradition. In this essay, by way of speculative history and using my sanctified imagination, I wonder what an alternative or speculative history would look like if we can conceive Woodson as challenging the dominant (exclusively white) notions of public address and rhetorical praxis. By paying particular attention to Woodson’s introduction in Negro Orators and Their Orations, I submit that not only would we have been introduced to the richness and power of the African American public address tradition earlier but, more importantly, who we start to see as scholars and what we call scholarship would be different as well.I examine this by first, offering an examination of Woodson’s text, paying close attention to the introduction, where Woodson develops his theory of oratory. Second, I examine the African American rhetoric and public address scholarship between 1925 and 1960. Finally, I offer a speculative history of what could have been and what we can still do if we would include some of these voices and their scholarship in the public address canon.

    doi:10.14321/rhetpublaffa.24.1-2.0015
  3. Decolonizing Regions
    Abstract

    Abstract The case of Southern regionalism shows both the problems with current treatments of regionalism—illustrative of the problem of colonialist perspectives more generally—and the path forward. That path forward involves rethinking whose ancestors count as members of a place, the issue of whose voices are centered, memory and trauma, and counterpublics. The authors advise (1) embracing the field’s interest in local identities and identity movements—therefore, interrogating rhetoric as symbol systems carried in intergenerational, relational identity; (2) pushing further against colonialism, as the world is more layered by global systems of trauma and memory; and (3) admitting that nation-building rhetoric is an imperfect paradigm compared to resistive counterpublic discourse.

    doi:10.14321/rhetpublaffa.24.1-2.0349

September 2020

  1. Reagan and Israel: Heroic Democracy in the Holy Land
    Abstract

    Abstract While scholars have studied Ronald Reagan’s relationship with Israel from a diplomatic, strategic, or political lobbying perspective, few have examined this relationship rhetorically. I argue that despite Reagan’s private disagreements with Israel, his public rhetoric consistently depicted Israel within the mythic terms of the Cold War as a heroic democracy like the United States. Drawing on discourses of American exceptionalism, terrorism, and Holocaust remembrance, Reagan’s rhetoric constrained his diplomatic ability to deal with Israeli aggression and continues to shape American presidential discourse.

    doi:10.14321/rhetpublaffa.23.3.0455

June 2020

  1. From Enclave to Counterpublic: Doubled Rhetorical Space and the Civil Rights Mass Meeting
    Abstract

    Abstract This essay considers civil rights mass meetings as rhetorical events that operated with doubled purpose. Surveying three 1960s civil rights scenes, the study reveals how meetings provided spaces to recharge and regroup at the same time that they functioned as sites for countermovement engagement. Centering attention on this fluid movement among purposes offers insights into strategies activists devised for double-voicing. For the speakers and meetings analyzed here, metonymy, parrhesia, and religious reframing provided rhetors with modes for exploiting outsiders’ presence at these events while continuing to use the meeting for their own ends.

    doi:10.14321/rhetpublaffa.23.2.0225
  2. Theistnormativity and the Negation of American Atheists in Presidential Inaugural Addresses
    Abstract

    AbstractThis paper aims to address the need in rhetorical scholarship to recognize the obstacles that atheists face in the public sphere. I propose that, within the United States, there is a systematic normalization of theism, which I refer to as theistnormativity. While theistnormativity is advanced through various systems within a society, I argue that presidents reinforce theistnormativity through their use of religious political rhetoric. I reason that the theistnormativity that is prominent in presidential inaugural addresses from 1933 to 2017 contributes an ideal space that privileges theists and marginalizes atheists.

    doi:10.14321/rhetpublaffa.23.2.0255

January 2020

  1. Redemptive Exclusion: A Case Study of Nikki Haley's Rhetoric on Syrian Refugees
    Abstract

    This essay identifies and explicates a key rhetorical form—“redemptive exclusion”—underlying former United States Ambassador to the United Nations Nikki Haley’s efforts to defend barring Syrian refugees from American soil. Through a reliance on ethotic prolepsis, the rhetorical form of redemptive exclusion enables the creation of a transcendent perspective that reconciles seemingly opposite contemporary cultural and political rhetorics: xenophobic discourses of exclusion become coarticulated with the mythic promise of an America open to all. We show how Haley’s rhetoric combines antithetical gestures of inclusion and exclusion by interweaving synecdochic narratives of her own immigrant history; hyperbolic narratives of American benevolence toward immigrants; and stereotypical narratives of terrorist identity that preempt the acceptance of Syrian refugees as even potentially American. We argue that Haley converts the rejection of Syrian refugees from American soil into an opportunity for constraining and qualifying the mythic ideal of the United States as an historical beacon for immigrants around the globe. In the conclusion, we suggest that a close study of how redemptive exclusion takes life in Haley’s discourse offers more general lessons about the rhetorical and ideological character of controversies over U.S. immigration policy.

    doi:10.14321/rhetpublaffa.23.4.0735

December 2019

  1. “Righting Past Wrongs”: Rhetorical Disidentification and Historical Reference in Response to Philadelphia’s Opioid Epidemic
    Abstract

    Abstract Opioid addiction and overdose are widely recognized as a contemporary “crisis” across the United States. To address rapidly increasing mortality rates related to this substance use epidemic, the Philadelphia Mayor’s Office announced in January 2018 that it would encourage the development of supervised injection sites or “Comprehensive User Engagement Sites” within city limits. Official communications cited select moments from the region’s past to frame these sites as urgent while constituting a supportive, unified public. Through remediating disidentification, a mode of rhetorical contestation and reformulation, local community members used an alternate historical framing to resist dominant ideology and revise the terms of the related public discourse. By further developing the concept of rhetorical disidentification, this essay demonstrates how the deployment of historical analogy in response to proposed public health interventions can enable the public recognition and potential address of systemic racial inequities.

    doi:10.14321/rhetpublaffa.22.4.0533

March 2019

  1. Rhetoric, Humor, and the Public Sphere: From Socrates to Stephen Colbert
    Abstract

    Book Review| March 01 2019 Rhetoric, Humor, and the Public Sphere: From Socrates to Stephen Colbert Rhetoric, Humor, and the Public Sphere: From Socrates to Stephen Colbert. By Elizabeth Benacka. Lanham, MD: Lexington Books, 2017; pp. ix + 165. $80.00 cloth. Michael Phillips-Anderson Michael Phillips-Anderson Monmouth University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2019) 22 (1): 153–155. https://doi.org/10.14321/rhetpublaffa.22.1.0153 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Michael Phillips-Anderson; Rhetoric, Humor, and the Public Sphere: From Socrates to Stephen Colbert. Rhetoric and Public Affairs 1 March 2019; 22 (1): 153–155. doi: https://doi.org/10.14321/rhetpublaffa.22.1.0153 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2019 Michigan State University Board of Trustees2019 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.22.1.0153

December 2018

  1. Propaganda
    Abstract

    Book Review| December 01 2018 Propaganda Propaganda. Edited by Paul Baines and Nicholas O’Shaughnessy. 4 vols. Thousand Oaks, CA: SAGE Publications, Ltd., 2013; pp. 1,448. $1,190 cloth. Allison Niebaur; Allison Niebaur Pennsylvania State University Search for other works by this author on: This Site Google Benjamin Firgens Benjamin Firgens Pennsylvania State University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2018) 21 (4): 740–743. https://doi.org/10.14321/rhetpublaffa.21.4.0740 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn Email Tools Icon Tools Permissions Cite Icon Cite Search Site Citation Allison Niebaur, Benjamin Firgens; Propaganda. Rhetoric and Public Affairs 1 December 2018; 21 (4): 740–743. doi: https://doi.org/10.14321/rhetpublaffa.21.4.0740 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2018 Michigan State University Board of Trustees2018 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.21.4.0740
  2. Green Voices: Defending Nature and the Environment in American Civic Discourse
    Abstract

    Book Review| December 01 2018 Green Voices: Defending Nature and the Environment in American Civic Discourse Green Voices: Defending Nature and the Environment in American Civic Discourse. Edited By Richard D. Besel and Bernard K. Duffy. Albany: State University of New York Press, 2016; pp. ix + 370. $95.00 cloth. Jessica M. Prody Jessica M. Prody St. Lawrence University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2018) 21 (4): 721–724. https://doi.org/10.14321/rhetpublaffa.21.4.0721 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn Email Tools Icon Tools Permissions Cite Icon Cite Search Site Citation Jessica M. Prody; Green Voices: Defending Nature and the Environment in American Civic Discourse. Rhetoric and Public Affairs 1 December 2018; 21 (4): 721–724. doi: https://doi.org/10.14321/rhetpublaffa.21.4.0721 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2018 Michigan State University Board of Trustees2018 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.21.4.0721

September 2018

  1. Representing Ebola: Culture, Law, and Public Discourse about the 2013–2015 West African Ebola Outbreak
    Abstract

    Book Review| September 01 2018 Representing Ebola: Culture, Law, and Public Discourse about the 2013–2015 West African Ebola Outbreak Representing Ebola: Culture, Law, and Public Discourse about the 2013–2015 West African Ebola Outbreak. By Marouf A. Hasian Jr. Lanham, MD: Fairleigh Dickson University Press, 2016; pp. v + 251. $85.00 cloth. Skye de Saint Felix Skye de Saint Felix University of Arkansas–Fayetteville Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2018) 21 (3): 551–554. https://doi.org/10.14321/rhetpublaffa.21.3.0551 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Skye de Saint Felix; Representing Ebola: Culture, Law, and Public Discourse about the 2013–2015 West African Ebola Outbreak. Rhetoric and Public Affairs 1 September 2018; 21 (3): 551–554. doi: https://doi.org/10.14321/rhetpublaffa.21.3.0551 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2018 Michigan State University Board of Trustees2018 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.21.3.0551

June 2018

  1. War Comics
    Abstract

    Book Review| June 01 2018 War Comics Comics and Conflict: Patriotism and Propaganda from WWII through Operation Iraqi Freedom. By Cord A. Scott. Annapolis, MD: Naval Institute Press, 2014; pp. 224. $49.95 cloth.The Comic Art of War: A Critical Study of Military Cartoons, 1805–2014, with a Guide to Artists. By Christina M. Knopf. Jefferson, NC: McFarland, 2015; pp. 252. $39.95 paper.Disaster Drawn: Visual Witness, Comics, and Documentary Form. By Hillary L. Chute. Cambridge, MA: Belknap Press of Harvard University Press, 2016; pp. 376. $35 cloth. Christopher J. Gilbert Christopher J. Gilbert Christopher J. Gilbert is Assistant Professor of English at Assumption College in Worcester, Massachusetts. Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2018) 21 (2): 343–358. https://doi.org/10.14321/rhetpublaffa.21.2.0343 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Christopher J. Gilbert; War Comics. Rhetoric and Public Affairs 1 June 2018; 21 (2): 343–358. doi: https://doi.org/10.14321/rhetpublaffa.21.2.0343 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2018 Michigan State University Board of Trustees2018 Article PDF first page preview Close Modal Issue Section: REVIEW ESSAY You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.21.2.0343
  2. One World: Wendell Willkie’s Rhetoric of Globalism in the World War II Era
    Abstract

    Abstract During the World War II era, a time of civilizational uncertainty, globalism emerged as a rhetorical alternative both to the isolationism predominant before the war and to the Cold War bipolarity that would replace it. A primary advocate for globalism was Wendell Willkie, the failed 1940 Republican presidential candidate who went on to cooperate with President Franklin D. Roosevelt, serving as his former rival’s proxy and personal representative in two famous overseas trips. While scholarship in rhetorical studies has accounted for the Roosevelt presidency and other forces shaping public discourse during the war and early Cold War, it has generally overlooked the importance of Willkie’s globalism in providing a bipartisan vocabulary with which Americans could describe a postwar peace sustained by interpersonal economics of free trade, global human rights, and burgeoning domestic civil rights. Using Willkie’s 1943 book One World as well as materials from his archives at Indiana University, this essay reads a popular figure and his influential ideas back into our historical narrative, demonstrating how he established what Kenneth Burke termed identification through the use of the related rhetorical strategies of proximity, presence, and ethos, inviting ordinary Americans to imagine a globally interdependent postwar peace.

    doi:10.14321/rhetpublaffa.21.2.0201
  3. Political Rhetoric
    Abstract

    Book Review| June 01 2018 Political Rhetoric Political Rhetoric. By Mary E. Stuckey. The Presidential Briefings Series. New Brunswick, NJ: Transaction Publishers, 2015; pp. xxxiii + 93. $79.95 cloth; $19.95 paper. Jeffrey P. Mehltretter Drury Jeffrey P. Mehltretter Drury Wabash College Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2018) 21 (2): 371–374. https://doi.org/10.14321/rhetpublaffa.21.2.0371 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Jeffrey P. Mehltretter Drury; Political Rhetoric. Rhetoric and Public Affairs 1 June 2018; 21 (2): 371–374. doi: https://doi.org/10.14321/rhetpublaffa.21.2.0371 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2018 Michigan State University Board of Trustees2018 Article PDF first page preview Close Modal You do not currently have access to this content.

    doi:10.14321/rhetpublaffa.21.2.0371

March 2018

  1. “Caliphate” against the Crown: Martyrdom, Heresy, and the Rhetoric of Enemyship in the Kingdom of Jordan
    Abstract

    Abstract The execution of captured Jordanian pilot Muath al-Kasasbeh in February 2015 by Daesh (or ISIS) forces generated large public outcry in Jordan and thereby presented the regime of King Abdullah II with a moment of danger. In response to this rhetorical situation, the Abdullah regime engaged in rhetorics of enemyship based on appeals to religious orthodoxy, authoritarian ideology, and apocalyptic language. By examining these texts, this essay seeks to draw from contemporary rhetorical scholarship on terrorism, enemyship, and mass violence to expand the heuristic scope of the rhetoric of enemyship to include political rhetoric situated outside democratic contexts.

    doi:10.14321/rhetpublaffa.21.1.0117

June 2017

  1. Fixating on the Stasis of Fact: Debating “Having It All” in U.S. Media
    Abstract

    Abstract Drawing on stasis theory, this essay explores how the debate frame functions within U.S. journalism. Using the news coverage of Marissa Mayer’s coinciding pregnancy and promotion to Yahoo! CEO and the reportage of Hillary Clinton’s upcoming grandchild during the 2016 precampaign as case studies, I develop a two-part argument. First, by analyzing the rhetorical mechanisms within this media debate, I demonstrate how the debate frame makes facts themselves infinitely debatable, thereby stagnating this public debate at the stasis of fact. This ultimately perpetuates the “having it all” debate—and its sexist assumptions. Second, I consider the escape routes out of this dominant discourse, analyzing how arguments maneuver beyond the stasis of fact to consider policy reforms regarding women in the workplace.

    doi:10.14321/rhetpublaffa.20.2.0253
  2. In Pursuit of Light War in Libya: Kairotic Justifications of War That Just Happened
    Abstract

    Abstract This essay examines President Barack Obama’s March 28, 2011 address on the war in Libya to theorize a shift in twenty-first-century war rhetoric in which violence is insulated from critique through the numbing of public sensation. In contrast to traditional persuasive appeals aimed at securing collective participation and approval for war, Obama’s oratory is characteristic of “light war,” a mode of conflict that flows more freely by placing few demands on thought, feeling, and attention. I argue that Obama’s rhetoric limits the potential for audiences to sense the material consequences of war through a set of kairotic justifications in which violence is considered “just” in the dual sense that it just ended, and that it is just war, or merely a banal and quotidian version of conflict. After unpacking the anesthetizing features of Obama’s discourse, I conclude by addressing the prospects of resistance given the compressed interval for public thought and feeling to interrupt violent practices.

    doi:10.14321/rhetpublaffa.20.2.0195

March 2017

  1. Lion’s Last Roar, Eagle’s First Flight: Eisenhower and the Suez Crisis of 1956
    Abstract

    Abstract The Suez Crisis address, given in response to the exigencies of the Cold War, marked a dramatic shift in presidential rhetoric regarding the Middle East. In this essay I build upon Richard Gregg’s analysis of this speech by demonstrating how President Dwight Eisenhower’s rhetoric broke from previously articulated rationales for American engagement with the region and subtly proposed a new understanding of U.S. responsibility for the region that has yet to be refuted. This speech should be understood as establishing premises in presidential discourse that have been used to mobilize support for American intervention in the Middle East from the Eisenhower Doctrine to the present.

    doi:10.14321/rhetpublaffa.20.1.0033

December 2016

  1. Transforming Violence into a Focusing Event: A Reception Study of the 1946 Georgia Lynching
    Abstract

    Abstract Scholars have repeatedly argued that Harry Truman’s decision to create the President’s Committee on Civil Rights would ultimately influence civil rights in the United States for many years afterward. However, scholars have been less clear in explaining what led Truman to act on civil rights in the first place. One important factor in the Truman administration’s creation of the committee that is often mentioned but almost never given as much attention as it deserves is the 1946 Georgia Lynching. Through a reception study of the articles, congressional debates, editorials, and speeches that responded to the murders, this essay argues that the murders of four African Americans in a small, rural town were transformed into a national focusing event because of how several key interpretive decisions emerged from the basic facts of the lynching in conjunction with larger cultural concerns. This analysis both highlights how the mass lynching came to have cultural significance and argues for the importance of rhetorical scholarship that engages the role of focusing events in both public debate and policy creation.

    doi:10.14321/rhetpublaffa.19.4.0571
  2. Spectral Soldiers: Domestic Propaganda, Visual Culture, and Images of Death on the World War II Home Front
    Abstract

    Abstract This essay argues against the prevailing historical conception that George Strock’s graphic photograph of three lifeless Marines—published by Life magazine on September 20, 1943—was the definitive point when domestic U.S. propaganda began to portray increasingly grisly images of dead American soldiers. After considering how the visual culture of the home front made the photo’s publication a dubious prospect for the government, I examine a series of predecessor images that arguably helped construct a rhetorical space in which such graphic depictions could gradually gain public acceptance and that, ultimately, ushered in a transformation of the home front’s visual culture.

    doi:10.14321/rhetpublaffa.19.4.0535