Rhetoric Society Quarterly
1092 articlesOctober 2014
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Beliefs about the Mind as Doxastic Inventional Resource: Freud, Neuroscience, and the Case of Dr. Spock’sBaby and Child Care ↗
Abstract
Commonsense beliefs about the mind are routinely operative in human discourse, where they serve as prolific resources from which to generate discourse/understanding while often remaining in what Pierre Bourdieu calls “the realm of the undiscussed.” As a study of how mind-related beliefs serve as a resource for rhetorical invention, this essay (1) provides insight into an important and pervasive category of doxastic beliefs and (2) brings into focus the powerful undertow of doxa’s routine discursive work. It does so, in part, by analyzing Dr. Benjamin Spock’s best-selling child-rearing manual, The Common Sense Book of Baby and Child Care, together with reactions it elicited from readers. These show how mind-related beliefs can generate discourse while being suppressed in the discursive iteration, resulting in fragments, enthymemes, implications, and presences/absences. Moreover, published in multiple editions over many years, Spock’s book demonstrates the inventional implications of historical changes in widely shared beliefs about the mind.
August 2014
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Abstract
AbstractWhat emerged out of Kenneth Burke’s engagements with T. S. Eliot—particularly his engagements with Eliot’s play Murder in the Cathedral? An examination of Burke’s comments on Eliot in Permanence and Change, Attitudes Toward History, A Grammar of Motives, and A Rhetoric of Motives, as well as in his unpublished correspondence reveals examples of the emerging and developing concepts surrounding Burkean identification. Taken in the context of Burke’s own conflicting commitments to aestheticist and social perspectives on art, such a portrait supports the thesis that identification is not a one-time state to be achieved, but instead is an ongoing rhetorical–dialectical process that must be constantly maintained through negotiation. Ultimately, for Burke, Eliot and Murder reflected the rhetorical concerns he dedicated his career to exploring: How do our perspectives limit us, how do they divide us, and how do we transcend those divisions? Notes1 Collected in the Kenneth Burke Papers housed in the Special Collections Library at Pennsylvania State University. Quotations from the Kenneth Burke Papers are reproduced with permission from the Kenneth Burke Literary Trust. The Malcolm Cowley quotation on page nine (which does not appear in Jay) is also taken from a letter in the Kenneth Burke Papers and reproduced with permission of Robert Cowley.2 Dana Anderson defines identification as “the process of perceiving the self in relation to the various social scenes it occupies” (26) while Gregory Clark likewise discusses identification (and more largely, rhetoric) as a process of interaction between self (individual) and collective identity (3).3 For example, Clark discusses “identifications” that occur in “moments of identification” (3), suggesting an underlying focus on identification as discrete, countable—a moment(or moments) at the end of a process. Anderson notes the process of identification as it relates to the construction and (strategic) deployment of identity, though this analysis of identification necessarily focuses on moments of fluctuating stability where identities are perceived in relation to social scenes (26).4 For more on the expansion of the modernist canon, see Douglas Mao and Rebecca Walkowitz.5 I should note here that I have found no evidence that Burke and Eliot ever actually spoke or corresponded. In an April 27, 1947 letter to James Sibley Watson, Burke mentions his plans to attend one of Eliot’s lectures on Milton the following Saturday; however, I have found no further mention of the lecture in Burke’s correspondence. Burke nevertheless analyzes Eliot’s literary and critical publications throughout his career, although I have no evidence that Eliot ever took note of Burke.6 For a detailed argument on Permanence and Change as a cultural history, see chapter 3 of George and Selzer.7 This passage, along with several others, was subsequently deleted in the 1954 revised edition of P&C. Here I have provided the 1935 edition page numbers for the excised content; however, other references to P&C in this manuscript, unless otherwise noted, refer to the reprinted 1984 University of California Press edition. For more on the printing history and “Lost Passages” of P&C, see Edward Schiappa and Mary Keehner.8 In A Rhetoric of Motives, Burke accounts for heterogeneity in consubstantiality by explaining that a “thing’s identity would … be its uniqueness as an entity in itself and by itself, a demarcated unit having its own particular structure. However, ‘substance’ is an abstruse philosophic term, beset by a long history of quandaries and puzzlements … an acting-together; and in the acting-together, men have common sensations, concepts, images, ideas, attitudes that make them consubstantial” (21). In other words, consubstantiality does not preclude heterogeneity because it is an act, not a state of being, and people can share in an act.9 I use transcendence here and throughout this essay in the Burkean sense—that is, the expansion of a particular perspective to encompass opposing perspectives.10 Murder in the Cathedral is Eliot’s retelling of the death of Thomas Becket, the Archbishop of Canterbury who was murdered by knights of King Henry II in Canterbury Cathedral. Burke’s focus is primarily on the actual death scene in the play, where Becket is killed and the four murderers turn and address the audience in prose to justify their act.11 Burke provides a succinct summary of this reading in a letter to Malcolm Cowley: “Issue: the approach to God through elegance. How you leave the old locale behind, because it isn’t elegant enough. How you build up elegance by antithesis. And then search for its reality-here-and-now abroad. But eventually discover that only God is elegant enough” (Burke to Cowley, April 13, 1936).12 It is worth noting that Burke eventually says the character of Saint Thomas “specifically use[s] the dramatist grammar” by meditating on human motives “in terms of ‘action’ and ‘passion’” (GM 263). This is, however, not a novel reading of the play—many critics have also noted the action-passion motif in Murder. In the book T. S. Eliot’s Dramatic Theory and Practice, Carol H. Smith points out that a large part of the action-suffering motif “rests in the realization that to ‘act’ in the illusion of freedom from God’s laws is the strongest kind of bondage to the world of the senses, while to exercise the freedom of the will by ‘suffering’ God’s will is to be freed from the torture-wheel of life” (80–81).Burke further considers freedom and action-passion duality in the ending dialogue of The Rhetoric of Religion. Here, Satan explains that because acts are by definition free, human beings must also be free, since they are capable of action (281). The Lord goes on to point out that “action (along with its grammatical partner passion)” are the basis of drama, which is particularly important because “of the large part that the arts of comedy and tragedy will play in [humans’] outlook, extending even to their ideas of ultimate salvation” (281).13 Randy Malamud likewise describes this scene as a “shocking contrast to the play’s passionate crescendo” where the murderers “step forward and address the audience in prose rhetoric evocative of a sloppy after-dinner speech” (69).14 Burke will later point out in A Grammar of Motives that “Eliot specifically considers the action-motion relation” here (263).15 Of course, Burke makes a similar argument in his now oft-commented on address to the First American Writer’s Congress, titled “Revolutinoary Symbolism in America,” where he claims “The complete propagandist, it seems to me, would take an interest in as many imaginative, aesthetic, and speculative as he can handle—and into this breadth of his concerns weave a general attitude of sympathy for the oppressed and antipathy towards our oppressive institutions” (Simmons and Melia 268).16 I infer this from the various ways Burke discusses Eliot in other sources. In the Rhetoric, Burke contrasts Eliot’s subdued, “smart” lamentations with the “full-throated outpourings of Biblical lamentations” (318). In the following letter, Mr. A is likewise unable to “make his bellyache full-throated,” so he couches it with cleverness and romantic irony.17 Eliot’s obvious discontent with modern life has become an interpretive staple for reading his work. See Carol Smith vii; Mary Karr ix–xxvii; Burton Raffel 8–10; and Peter Ackroyd.18 Tate’s article, to which Burke refers, is “A Poetry of Ideas,” published in the June 1926 issue of the New Republic. In the particular scene Tate examines, the speaker of the poem takes a critical (or Burke says, superior) tone toward a house agent’s clerk who is seducing a young woman.19 In between these October 4 and October 8 letters from Tate to Burke is Burke’s missing response in which he critiques Tate’s stance on Eliot. Although I searched, I could not find the text of Burke’s missing letter (written sometime between Oct 4 and 8, 1941), which I infer elucidates his misgivings toward Tate’s improvised psychology for Eliot. Neither the Kenneth Burke Papers at Pennsylvania State University nor the Allen Tate Papers at Princeton University had a copy, and as a result, I can only assemble Burke’s criticisms in light of Tate’s responses, which, while helpful in piecing together the quarrel, nonetheless leave some of the details of Burke’s thought to be discovered.20 For more sites of inquiry into Burke’s evolving notion of identification, under various guises, see “Boring from Within” (1931), “Auscultation, Creation, Revision” (1932), and “Twelve Propositions” (1938).21 For a brief overview of scholarship on Burke’s guilt-purification-redemption cycle, particularly as it focuses on victimage/mortification, see David Bobbit (9–10) and William Rueckert.22 See, for example, Jeanne Fisher’s Burkean analysis of murder/suicide as a symbolic act or Brian Ott and Eric Aoki’s analysis of Matthew Sheppard’s murder and the subsequent public/media response. For Fischer, mass murderer Joseph White’s act of killing, stood in for, or symbolized the internal attitude that festered inside him toward his victims (188). Furthermore, Ott and Aoki complicate this process by adding a social dimension to Fischer’s arguments. If, as Fischer might argue, the killing of Matthew Sheppard symbolized the attitude of homophobia present in larger American society, then Ott and Aoki argue that the media coverage of the Matthew Sheppard case emphasized Burke’s scapegoat process, functioning rhetorically “to alleviate the public’s guilt concerning anti-gay hate crimes and to excuse the public of any social culpability” (1). However, despite being intimately thematically connected to Burke’s ideas of slaying and symbolism—and despite being thorough, complex, and ground-breaking articles—neither Fisher nor Ott and Aoki engages explicitly with the slaying discussion from those first few pages of A Rhetoric of Motives.23 I need to explain the difference between my senses of “transformation” and “transcendence.” Transformation in the generic sense is any type of change (terminological, perspectival, etc.), while transcendence, as it has been used so far in the more specific Burkean sense, involves achieving a stance which encompasses opposing terms or perspectives. Therefore, for my purposes here, the transcendence Burke speaks of is a type of more generic transformation, although the terms are not interchangeable.24 This is in line with Ross Wolin’s claim that “Collaboration is the key to style as the engine of identification” (189).25 This is not a new claim, but an old claim with new dimensions. Timothy Crusius likewise argues that “When language is used to overcome … differences, to foster cooperation and establish community, we are in the realm of rhetoric” (24). However, the implication one can draw from Eliot’s wheel is that establishing community is not a one-time act—it requires constant negotiation and readjustment to preserve the consubstantiality achieved.Additional informationNotes on contributorsJohn BelkJohn Belk is a Ph.D. candidate in Rhetoric and Composition at Pennsylvania State University, 134 Burrowes Building, University Park, PA 16803, USA. jmb851@psu.edu
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Abstract
If there are rhetoricians who still profess The Rhetorical Tradition as a singular frame for the study of rhetoric, Alejandra Vitale and Philippe-Joseph Salazar’s collection, Rhetoric in South Amer...
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Abstract
AbstractThis essay draws on Jacques Derrida’s theories of performativity to explore how a performance by Lenny Bruce dramatizes the positive productive potentials of language’s breaking force. Because this performance dramatizes how Bruce’s comedy act gets reinscribed and reinvented in multiple contexts that produce a wide array of effects, it provides a way to look at how language, in this case, humorous appeals in the form of jokes, is always already interrupted by its future instantiations and can never fully be contained in a given context, not even the context of the intentions of the human consciousness. This performance shows us that persuasive appeals do not emerge from a fully realized self-present subject and, therefore, gives us reason to question who or what is at the center of the rhetorical situation if it is no longer a stable human subject. Notes1 The First Amendment states: “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”2 Derrida’s intervention intends to demonstrate that, in fact, the same risks that have been long associated with writing also apply to speech/gesture and all other forms of communication. Derrida’s claim is that all language—speech, gesture, writing—along with all experience, including the experience of being itself, is structured like writing. Writing is not a subservient tool to speech/gesture that carries “a continuous and homogenous reparation and modification of presence in the representation,” but is rather a “break in presence” (“Signature” 5). This breaking force occurs at the moment of inscription of any form of communication, suggesting that all language forms are structurally susceptible to the same risks Plato wanted to only apply to writing.3 Similarly, contemporary rhetoricians Diane Davis and Bradford J. Vivian have written on various aspects of language’s asignifying force. Davis calls attention to the importance of the often overlooked “non-hermeneutical dimension” of rhetoric, a dimension “that has nothing to do with meaning-making, with offering up signification to comprehension” (“Addressing Alterity” 192). For Davis, this dimension deals not in the aspect of language that “opens itself up to interpretation,” a position she equates with J.L. Austin’s constative speech act and Levinas’s concept of the “said,” but rather in the “saying,” the dimension of language that “necessarily unsettles what is congealed in the already-said” and, in Austin’s terms, “indicates a performative” (192–193). Vivian likewise moves away essentialist notions of the human subject in asking whether it would be possible to conceive of rhetoric without first appealing to an essential subject. Vivian does not intend to replace one ontology of the subject with another, as a mere inversion of the system would again do nothing to disrupt the organizing principles of the system itself. He intends to move towards a conception of the subject in such a way that it no longer governs the entire scene and system of the rhetorical process, but rather becomes a “rhetoric beyond representation—one no longer organized, that is, by the representation of moral truth or transcendental reason nor representative of an ideal conception of human being, however explicit or implicit it may be” (13–14).4 Even as Austin undertakes rigorous efforts to define a clear distinction between serious and non-serious contexts, his text itself works against the limitations he wishes to define. For example, when he uses slang expressions like “cock a snook” (119) and self-deprecating humor like, “Of course, this is bound to be a little boring and dry to listen to and digest; not nearly so much so as to think and write” (164) to make his points about the need to sequester jokes, poetry, and plays from serious communication, he is in effect using performative utterances to make constative claims. Considering How To Do Things With Words was originally delivered as a series of lectures, Austin’s text ultimately performs its very purpose; it becomes about what it does and not necessarily about what it says (119). Ultimately, Austin’s openness toward his own methodology leads him to accept that there is a little bit of the constative and a little bit of the performative in any utterance: “we found sufficient indications that unhappiness nevertheless seems to characterize both kinds of utterance, not merely the performative; and that the requirement of conforming or bearing some relation to the facts … seems to characterize performatives” (91).5 Bruce appears to take particular offense to this part of the transcript, because such accusations, if true, would harm his standing in the eyes of his more sophisticated female audience members: “I would never make gestures of masturbation, cause, I like … I, I’m concerned with my, image, in that, I, I know it offends chicks. And I, you know, it frightens them, it’s ugly to them, and, Dorothy Killgallen is not going to see some crotch grabbing hooligan. I would just never do anything like that. It’s offensive.”6 Before Bruce exits the club to the street outside in the final seconds of The Lenny Bruce Performance Film—the second to last performance he would make before his death—his last words spoken on camera were vintage Lenny Bruce—irreverent, odd, sincere, funny: “I really dug working with you, and good night, and as Will Rogers said, I never met a dyke I didn’t like, and, good night.”7 Lenny Bruce died on August 3, 1966, a victim of an accidental overdose of morphine. His efforts to perform his act before the courts were never realized. Bruce was found guilty of obscenity in the New York case he defends in this film, and the Supreme Court rejected his appeal for review. However, on December 23, 2003, Governor George Pataki posthumously pardoned him, the first such pardon in the history of the state (Kifner). The last lines of journalist Dick Schaap’s eulogy to Lenny Bruce in Playboy magazine were as follows: “One last four-letter word for Lenny. Dead. At 40. That’s obscene” (qtd. in Collins and Skover 370).Additional informationNotes on contributorsKevin CasperKevin Casper is Assistant Professor in the Department of English and Philosophy at the University of West Georgia, 1601 Maple Street, Carrollton, GA 30118, USA. kcasper@westga.edu
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Abstract
The historical actors at the center of Kimberly Harrison’s The Rhetoric of Rebel Women: Civil War Diaries and Confederate Persuasion are not easy figures to identify with, but they are worth studyi...
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This essay explores how the powerful system of cultural references in the architecture of Alexandria is disrupted by Roman visual rhetoric. Specifically, the essay closely analyzes Diocletian’s Victory Column, a monument to the third-century Roman ruler who put down an Alexandrian uprising. The authors argue that Rome employed a visual rhetoric of spectacular disruption as a means to insert itself into the city’s historical identity even after its siege created widespread disease and starvation. The essay builds on the substantial scholarship on public memory by describing a kind of rhetoric that poses a political, existential challenge to a reigning cultural identity. As rhetorical scholars continue to study public memory and the persuasive powers of designed space, the concept of megethos appears to be uniquely and increasingly relevant.
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Abstract
Since the 1960s, invention theory has reinvented itself. This essay aims to map and advance that process. It provides a window into the recent intellectual history of rhetorical studies and advocates continued development of sociologically informed rhetorical theories open to culture, materiality, and post-humanist understandings. I argue that invention theory has productively organized itself around two sets of dialectical tensions but remains constrained by two longstanding prejudices. The productive tensions revolve around (a) breaking with and affirming inherited rhetorical traditions and (b) conceiving invention as emplaced or dispersed. The prejudices consist of a continued logophilia and normative privileging of creativity and newness. I map the dialectics and prejudices across modern, premodern, and postmodern orientations. I then provide a revised definition and heuristic framework revolving around a concept, inventional media, which aims to capture invention’s simultaneous emplacement and dispersal across processes of discovery, creativity, and rhetorical reproduction.
May 2014
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Abstract
My bookcase holds many contemporary books on “style”—or to use the Aristotelian term, lexis—in written communication. They are largely concentrated on such matters as clarity, conciseness, and cons...
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In Disability Rhetoric, Jay Dolmage draws together disability studies and rhetorical history and theory to make a compelling case for both the “central role of the body in rhetoric” (3) and disabil...
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AbstractPractices of witnessing powerfully modulate perceptions of historical temporality in contemporary liberal-democratic societies. This essay not only acknowledges that acts of witnessing suffuse the rhetoric of historical narration in our time but also examines a more fundamental temporal phenomenon: the sense of historical time peculiar to witnessing as such. Witnessing organizes a discursive window on the past through which audiences are given to understand historical chronology and potentially steer its trajectory toward the ends of symbolic, if not procedural, justice. Such collective perceptions of historical chronology are fundamentally untimely: specters of radically other historical experiences are among the most commonly invoked and uncannily felt historical touchstones of contemporary historical pedagogy, transnational justice, and moral reasoning. The essay delineates essential characteristics of the untimely time that comes to pass in the rhetorical act of witnessing and those customary historical truths and judgments that it organizes and distributes as resources of social, political, and moral influence. Notes1. 1Relevant works on this topic include Jacqueline Bacon; Elazar Barkan; Barkan and Alexander Kahn; Roy Brooks; Erik Doxtader; Dexter Gordon and Carrie Crenshaw; John Hatch; Jennifer Lind; Mark McPhail; Melissa Nobles; Charles Villa-Vicencio and Doxtader.2. 2On the subjunctive, see Barbie Zelizer, About 14–17.
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In this essay, a peacock represents an “untimely” agent of transformation in an Aristotelian-based rhetoric. The peacock refers to a fragment attributed to Antiphon. This essay identifies and develops two untimely historiographical ways for pursuing an answer to the question, how can sophistical fragments in general and Antiphon’s fragment in particular be employed to generate attractive spaces for the future of rhetoric as an art of civic discourse? The essay is divided into four parts. It begins with a methodological introduction to untimely ways of doing historiography followed by a discussion of the fragment about the peacocks. The third part situates the fragment in a “laboratory” where “equipment” is set up to explore the fragment with untimely ways. The last part of the essay describes how if the peacock’s wing were left alone, rhetoric would be better prepared to look outside of itself into new forms for new functions.
March 2014
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The (Digital) Majesty of All Under Heaven: Affective Constitutive Rhetoric at the Hong Kong Museum of History’s Multi-Media Exhibition of Terracotta Warriors ↗
Abstract
During a series of protests in Hong Kong about a leadership transition widely perceived to give Mainland China greater political influence, the Hong Kong Museum of History held a Special Exhibition of the Terracotta Warriors of Xian, China. Sponsored by “The Leisure and Cultural Service Department,” the exhibit featured the first emperor of the Qin Dynasty who ushered in “an epoch-making era in Chinese history that witnessed the unification of China” (Museum Exhibition). This essay explores the multi-media aspects of the exhibit, arguing that encounters with dramatic music and fully immersive digital experiences are examples of an embodied, affective form of constitutive rhetoric. Put differently, the museum’s multi-media elements demonstrate how Maurice Charland’s theory of a constitutive rhetoric can be informed by recent work on affect and can provide one point from which to engage affect theory and the “affective dimension of politics.”
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Abstract
On November 20, 1969, eighty-nine American Indians calling themselves the “Indians of All Tribes” (IOAT) invaded Alcatraz Island. The group’s founding proclamation was addressed to “the Great White Father and All His People,” and declared “We, the Native Americans, reclaim the land known as Alcatraz Island in the name of all American Indians by right of discovery” (2). Tongue-in-cheek, the IOAT offered to purchase Alcatraz Island for “twenty-four dollars in glass beads and red clothe.” In this essay, I illustrate how the IOAT engaged in a rhetoric of détournement, or a subversive misappropriation of dominant discourse that disassembles and imitates texts until they clearly display their oppressive qualities. I argue that the Proclamation established a textual framework that calls for a skeptical and irreverent reading of dominant discourse. I conclude that strategic détournements suture dominant discourses to the moniker of colonialism and invite sympathetic audiences to engage in decolonization.
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Abstract
The death of philosopher and public intellectual Jacques Derrida drew international attention and generated public acts of mourning in the media. Several of the published obituaries for Derrida are notable for their overtly hostile and dismissive tone. This essay explores the genre of epideictic rhetoric and is grounded in Derrida’s work on mourning, analyzing several instances of “uncivil” epideictic rhetoric including three hostile obituaries and several responses to them written by friends and colleagues of Derrida for the insight that they yield regarding ethical public remembrance. We argue that a sincere engagement with the ideas of the dead, while always incomplete, is at the heart of an ethical, civil mourning.
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A Rhetoric of Inclusion and the Expansion of Movement Constituencies: Harriot Stanton Blatch and the Classed Politics of Woman Suffrage ↗
Abstract
Recently, rhetorical scholars have paid closer attention to how the politics of inclusion function in social movements and counterpublics. While these studies demonstrate how movement constituencies worked together as coalitions and alliances, they have yet to address how one group overcomes its resistance to another. To address this gap, this study turns to the rhetoric of Harriot Stanton Blatch. In the early twentieth century, Stanton Blatch successfully forged alliances between elite and working class suffragists. Yet, during the 1890s, Stanton Blatch’s appeals centered on persuading elite women to include working class women in the suffrage movement. Thus, this essay argues that Stanton Blatch advanced a rhetoric of inclusion that made visible, resisted, and rearticulated class difference toward more inclusive suffrage constituencies. This study finds that, through the process of redrawing boundaries of inclusion, a rhetor must confront the persistent and uneasy tension between inclusion and exclusion.
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Abstract
On 26 June 2013, the Supreme Court struck down Section 3 of the Defense of Marriage Act, which had defined marriage for the federal government as only between a man and a woman. Earlier, in 2011, t...
January 2014
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“To Furnish Specimens of Negro Eloquence”: William J. Simmons'sMen of Markas a Site of Late-Nineteenth-Century African American Rhetorical Education ↗
Abstract
This study features Men of Mark: Eminent, Progressive and Rising, William J. Simmons's 1887 collection of short biographies of 178 prominent African American men, as a significant, yet overlooked site of post-Reconstruction-era African American rhetorical education. Making good on his opening promise “to furnish specimens of Negro eloquence, that young men might find … handy for declamations and apt quotations”—including speeches, resolutions, narratives, editorials, epistles, poems, sermons, and petitions that serve as models of powerful rhetoric worthy of emulation—Simmons sets forth a practical, inclusive pedagogy of civic engagement based on exemplars for imitation and general guidance, rather than textbook principles, abstractions, or theories. He also provides additional texts and commentary to help readers understand the value of his subjects' rhetorical practice. Furthermore, Simmons constructs an approach to acquiring rhetorical power emphasizing activist, progressive, primarily secular discourse and constitutive race pride.
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The Rhetoric of Individualism and the Creation of Community: A View from William James's “The Will to Believe” ↗
Abstract
In this essay I explore the paradoxical operation of the rhetoric of individualism. While individualism suggests the demarcation of liberal subjects and even opposition to communities, groups, and collectives, its rhetorical deployment can call people together in powerful ways, offering them a common identity and a shared perspective. In short, the rhetoric of individualism can be used to create community. To illustrate the paradoxical operation of the rhetoric of individualism, I analyze William James's popular lecture “The Will to Believe,” which deployed individualism as a response to various social, political, and intellectual shifts at the end of the nineteenth century. In particular, James's individualist rhetoric helped foster a community of religious believers ready to oppose the evidentiary demands of modern science. Although “The Will to Believe” represents only one instance of the rhetoric of individualism, it suggests that community building may be a natural function of individualism's rhetorical deployment.
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Women and Rhetoric Between the Wars, edited by Ann George, M. Elizabeth Weiser, and Janet Zepernick: Carbondale: Southern Illinois University Press, 2013. ix + 302 pp. $38.00 (paper). ↗
Abstract
In this latest installation of the Studies in Rhetorics and Feminisms series, editors Ann George, M. Elizabeth Weiser, and Janet Zepernick compile fifteen essays that speak to women's public activi...
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Theorizing Histories of Rhetoric, edited by Michelle Ballif.: Carbondale: Southern Illinois University Press, 2013. viii + 238 pp. $40.00 (paper). ↗
Abstract
Theorizing Histories of Rhetoric opens by invoking the spirits of historical methodology, conjuring the pinnacle of concern over historical methods in the 1980s and 1990s. In panels of the Conferen...
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Winifred Black's Teacherly Ethos: The Role of Journalism in Late-Nineteenth-century Rhetorical Education ↗
Abstract
This essay recovers the rhetorical career of San Francisco Examiner journalist Winifred Black to demonstrate how professional journalists used late-nineteenth-century newspapers for rhetorical education and social change. I analyze two campaigns—the “Orphan's Santa Claus” and the “Little Jim” crusade—to demonstrate how Winifred Black constructs a persuasive ethos capable of inspiring the writing and social action efforts of male and female children from various socioeconomic classes. Specifically, Black revises the rhetorical tradition of the “stunt girl reporter” in order to craft a teacherly ethos anchored in a “symbolic motherhood”—an effective rhetorical strategy due to close cultural links between teaching and mothering. Combined with aspects of what Karlyn Kohrs Campbell terms a “feminine style,” this ethos allows Black to promote not merely social change, but a particular kind of rhetorical education that: (1) privileges moral principles over grammatical and mechanical correctness and (2) blurs gender and class lines.
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Abstract
While romantic letters are usually understood as unstudied and natural expressions of heartfelt love, I argue they are learned through genre instruction and crafted through rhetorical practice. In the nineteenth-century United States, manuals taught generic conventions for epistolary address, pacing of exchange, and rhetorical purpose, embedding within this instruction a heteronormative conception of romantic relations. Yet these same conventions were susceptible to queer adaptation, particularly in the epistolary practices of writers composing same-sex relations. Addie Brown and Rebecca Primus were African American women who learned but reinvented the conventions by negotiating category-crossing forms of address, timing exchange with urgency rather than restraint, and repurposing the romantic letter to erotic and even political ends. Analyzing Brown and Primus's letters alongside manuals thus underscores the dynamic ways both instruction and practice shape romantic letters and life.
October 2013
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Abstract
Click to increase image sizeClick to decrease image size Acknowledgments This essay is an outcome of a workshop on the topic of "Sound Studies and Rhetoric" at the 2013 Rhetoric Society of America Summer Institute, created at the behest of Ph.D. candidate and workshop participant Jon Stone, held in Lawrence, Kansas, last June. The authors thank Jon for his advice and keen insights, as well as workshop "sounders": Katie Fargo Ahern, Gina L. Ercolini, Lisa Foster, Andrew Hansen, Jamie Landau, Martin Law, Amy Patterson, and Anne Shea. This essay is better read as a "report" collaboratively authored by the workshoppers.
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Abstract
This essay expands on previous feminist rhetorical scholarship to account for the ways that material, spatial, and temporal rhetorics operate together to enable gender performances and relations. Extending M.M. Bakhtin's concept of the literary chronotope, we offer the concept of the “material chronotope” to examine how routinized engagements with material objects, such as emerging technologies, and their surrounding material–rhetorical contexts facilitate particular embodied performances of gender. Drawing from the example of the eighteenth-century microscope, we demonstrate how three coexisting designs—the pocket microscope, the solar microscope, and the standard microscope—each positioned women users differently in time and space, facilitating different relationships to science, nature, and femininity. Whereas previous scholarship has emphasized the extent to which new technologies are incorporated into existing social institutions, becoming complicit in the maintenance of gender dichotomies, we draw from this example to argue that these boundaries are not simply maintained but constantly under renegotiation.
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Attributing Rhetorical Agency in a Crisis of Trust:Danske Bank's Act of Public Listening after the Credit Collapse ↗
Abstract
Digital media offer innovative ways of resolving crises of trust. This essay discusses a campaign that aimed to rebuild public trust in banks during the financial crisis. The campaign reflected a strategy (well-known in conflict resolution) that is best described as an online exercise in active listening. The essay discusses the potential of such a campaign and argues that in a crisis where rhetorical agency is impaired due to declining trust, corporations that engage in public listening may communicate acknowledgment and openness to change. However, in order to realize this potential, the public must be entrusted with a meaningful role as contributor to the campaign in the discursive and technical design of the medium of interaction. In the case studied, the campaign texts explicitly invited participation, but implicitly restrained the rhetorical agency of the public. This undermined the initiative's ability to renew the cognitive and emotional grounds for trust.
July 2013
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Bodies that Shatter: A Rhetoric of Exteriors, the Abject, and Female Suicide Bombers in the “War on Terrorism” ↗
Abstract
Pairing literature on constitutive rhetoric with Julia Kristeva's work on the abject as a theoretical framework, we examine the rhetoric of U.S. media that report with alarm and dismay on the activities of female suicide bombers in the so-called war on terrorism. By examining the media-described actions of female suicide bombers as abject, and their acts as a type of “situated utterance,” we are able to trace the ways in which both are articulated by U.S. mass media with cultural tropes that constitute a particular identity or subjectivity of the American audience in which these discourses circulate. Audiences are invited to articulate the violence of these women with already existing cultural understandings of violent women and their bodies. Through these mediated discourses, the U.S. audience is invited to understand these actions as the insane acts of uncontained sociopaths, not as meaningful, although acutely violent, situated utterances.
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Abstract
This essay complements and complicates research on immigration discourse by intersecting two post-humanist understandings of “face.” Analyzing post-9/11 news media's enfacements of the “Muslim-Arab-Middle Eastern immigrant,” I employ the works of Paul de Man and Emmanuel Levinas to explicate, on one hand, the inscription of subjectivity onto alterity, and, on the other, the slippage of this inscription. I demonstrate that figurations of immigrants rely on the tandem rhetorical operations of apostrophe and prosopopeia, the giving of voice and face. Public rhetorics impose a mask, an intelligible signifier onto the unknowable Other. Inevitably, however, alterity speaks, and “face” in another sense breaks through; the mask that mediates immigrants in public culture is exceeded. The essay concludes with implications for a posthumanist immigration ethics, not motivated by a personal commitment to the Other, but discoverable in the Leviansian conversation and the “experience” of exposedness.
May 2013
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Abstract
The field of Egyptology has been intrigued by an ancient Egyptian pharaoh named Akhenaten, from the fourteenth century BCE, who attempted large-scale ideological, religious, political, and rhetorical changes—only to be erased from history until the nineteenth century. His project was known only indirectly through tomb texts, texts on boundary stelae, as well as through visuals, architecture, and other material objects. The examination here conducts a preliminary archaeological rhetorical study, as proposed by Richard Enos, of the scholarly treatments of Akhenaten's projects, focusing on major Egyptologists from Victorian and Edwardian England, the Gilded and Progressive eras in America, the Weimar Republic and National Socialist eras in Germany, and the Third Republic in France. Through examination of the cultural contexts and the scholarly texts, the study finds the scholarship of these major Egyptologists to be heavily influenced by their particular cultural settings, agendas, and frameworks.
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Abstract
Comparative rhetoricians are heavily involved in textual interpretation, and the quality of the interpretation largely depends on how self-reflexive the interpreter is. However, within the disciplines of textual studies there is little specific guidance on how to improve self-reflexivity. This essay is intended to ameliorate this situation by drawing on and synthesizing the relevant literatures from such areas as cultural anthropology, qualitative research, and critical theory. I begin by outlining the disputes over the concept of self-reflexivity. I then move to the different spheres that have been proposed for self-reflexivity; these spheres range from accidents of individual psychology to historical circumstances to webs of power and privilege. Next I describe the most useful techniques for refining self-reflexivity, mapping out their theoretical and practical complexities. Throughout the essay I pull from my work on traditional Chinese rhetoric for cautionary examples. I conclude with some words of warning and of encouragement.
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Abstract
Abstract This essay presents a method for reconsidering identities linked to place and the rhetoric used to construct them. Drawing from Jane Bachnik's "uchi/soto dynamic" and Kaori Chino's study of Tang-dynasty Chinese art's place in early Japanese regional identity, it introduces a theory of inside-outside positionalities for engaging the meaning-making potential within tropes of inside-outside, foreign-local, and traditional-modern. This theory building is followed by a reading of the "invented tradition" (Hobsbawm) of the Japanese Christmas cake, one of many symbols constituting post-war Japanese identity. The Christmas cake gains its significance simultaneously through overt reference to a supposed foreign origin and from less overt citation of older Japanese traditions—while marked as coming from "outside" local culture, the Christmas cake has strong local meanings specific to Japan, meanings unfamiliar in the cake's supposed place of origin. While this essay focuses on meaning-making in Japan, inside-outside positionalities functions broadly as a comparative methodology for rhetorical study. Notes 1For examples of such work, see Damián Baca's Mestiz@ Scripts, Digital Migrations and the Territories of Writing and LuMing Mao's Reading Chinese Fortune Cookie. 2In this sense, inside-outside positionalities parallels the workings of "common sense" ideology as explained by Norman Fairclough (77–108). Additional informationNotes on contributorsDominic Ashby Dominic Ashby is a Ph.D. Candidate in the Department of English and is Coordinator of BUS102: Writing for Business Decision-Making in the Farmer School of Business at Miami University, 356 Bachelor Hall, Oxford, OH 45056, USA.
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Abstract
Using the Confucius Institutes as a representative anecdote to think through a series of incongruities, this essay seeks to map out the future of comparative rhetoric. It reconfigures the terms of engagement through a critique of the etic/emic approach and redefines comparative rhetoric by pivoting toward “facts of usage” and facts of “non”-usage. To close the gap between what we think we know about and can speak for the other and what has to happen in order for us to begin to know about and speak for the other, it further calls for enacting the art of recontextualization as a discursive third, a metadisciplinary stance that helps us become more self-reflexive about our own biases, binaries, and boundaries and more attentive to the increasingly blurred and shifting boundaries between self and other, past and present, and local and global.
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Abstract
“Tao Trek” traces recent debates regarding comparative and contrastive rhetorical studies and proposes that revisiting some of the earliest encounters of Eastern and Western philosophies of rhetoric can help resolve recent binaries in rhetorical history and theory.
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Abstract
Over 2,500 years, philosophers in India refined a truth-centered and rhetorically egalitarian method of analogical debate: Nyāya vāda, and its five-part expression, the “Nyāya method.” According to Indian tradition, its practices emerged in the context of inter-scholar debates. However, most historical examples of Indian debate occur in mythical/religious dialogues between teacher and student, and currently Nyāya's scholars focus on theory, neglecting social practice. While Indologists describe the “what” of Nyāya, their bias toward theory leaves its conversational uses unexplored. Comparative rhetoricians describe Indian rhetoric with Greek terminologies as points of reference, and miss Nyāya's theoretical and practical debate tradition. This essay addresses this lack of social context and paucity of representation of Nyāya. It shows how informal debates in ancient literary/historical dialogues presage Nyāya's formulation and traces Nyāya's use in contemporary public examples, illustrating its rhetorical journey from discussions of scholars and kings, to academic formulization, to popular dialogic expression. Nyāya offers a clear alternative to Western confrontational rhetoric, and the presence of Indian “rhetorical” practice and theory undermines assumptions about “rhetoric” being uniquely Greek in origin, underscoring the need for comparative rhetorics.
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Abstract
This essay examines methodological practices in comparative rhetoric over the past three decades and suggests that the field conceive new perspectives to engage with transnational spaces, hybrid identities, and subjectivities grounded in differences related to gender, race, class, and culture. Drawing on insights from postcolonial and transnational feminist studies, the author explores the implications of contemporary theories for comparative work and develops an approach that links the cultural specificities of particular non-Western rhetorics with larger geopolitical forces and networks. Through an analysis of early-twentieth-century Chinese women's discourse on nüquanzhuyi, she argues that a geopolitical approach focusing on how rather than what we read would help practitioners rethink history, identity, and the nature of theoretical investigation in the field and set the stage for more nuanced and sophisticated studies of non-Western rhetorics in the twenty-first century.
March 2013
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Abstract
The aim of this essay is to demonstrate how Aristotle's conception of tragic catharsis provides a basis for fleshing out the political office he tacitly assigns to rhetoric: defending a city-state's constitution against its characteristic forces of corruption so as to promote stability over the long-run. By inquiring into the Politics' emphasis on preservation and its endorsement of ostracism, this essay argues that Aristotle's theory of constitutions enables a rethinking of rhetoric's political efficacy in terms of a non-representational cathartic process that by means of facilitating civic purgation renews a community's political identity and so strengthens its commitment to the task of preserving the constitution. It demonstrates how, in articulating the grounds for exile, appeals to ostracism work toward the clarification both of the community's organizing principle and the emotional bonds of political philia. The essay concludes by reflecting on the persistence of rhetorical catharsis in today's Western democracies.
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Risky Appeals: Recruiting to the Environmental Breast Cancer Movement in the Age of “Pink Fatigue” ↗
Abstract
This essay analyzes and contrasts the rhetorical appeals of Breast Cancer Action and Breast Cancer Fund, the two national breast cancer organizations devoted to prevention and environmental activism. Following in the tradition of rhetoric scholars who understand rhetoric as constitutive of its audiences, I elucidate not only how these organizations recruit new audiences to their cause, but who they construct as recruitable. Ultimately, I demonstrate that one of these organizations' rhetorics is successful as constitutive rhetoric (the other's less so), but worry over the political and social actions potentially precluded by its successes. This organization's rhetoric, as I show, retains and thus recirculates many individualistic assumptions and regressive notions of femininity associated with the more mainstream breast cancer movement and, well beyond, with most hegemonic US discourses.
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Abstract
The purpose of this essay is to advance the importance of the Lacanian registers for rhetorical scholarship by focusing (paradoxically) on the register of the Real. We argue that the Real functions as a condition of (im)possibility of critical invention for rhetorical critique. We advance five varieties of the Real that disrupt the coherence of rhetorical method/perspective and rhetorical formations: (1) the Real as Void, (2) The Real as Return, (3) The Real as Enjoyment, (4) The Real as Recalcitrance, and (5) The Real as Materiality.
January 2013
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Networking Arguments: Rhetoric, Transnational Feminism, and Public Policy, by Rebecca Dingo: Pittsburgh, PA: University of Pittsburgh Press, 2012. xiv + 192 pp. $24.95 (paper) ↗
Abstract
Multidisciplinary from the start, Rebecca Dingo's Networking Arguments provides a new methodology that can be adopted by individuals working in the field of rhetoric as well as those in political s...
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Prophets, Friends, Conversationalists: Quaker Rhetorical Culture, Women's Commonplace Books, and the Art of Invention, 1775–1840 ↗
Abstract
This essay examines the rhetorical significance of commonplace books kept by twenty-two Quaker women. Artifacts of remembrance, these books provide us with a detailed portrait of Quaker rhetorical culture during that era. The women who keep these books do more than just catalog and copy rhetorically significant texts. They participate in and help shape their rhetorical culture by reenacting invention practices central to the creation of powerful Quaker discourse. More specifically, they reveal the potential of three practices—prophecy, friendship, and conversation—to function as sites of rhetorical invention. As they weave into their books texts where prophecy, friendship, and conversation frequently give rise to powerful discourse, they affirm the value of these practices to their community, but they also provide insight into the particular purposes and processes at work when a creator engages in such practices. In this essay I analyze these frequent occurrences of prophecy, friendship, and conversation, arguing that early Quakers, especially Quaker women, understood successful invention not as a private and autonomous endeavor, but as a social process. Furthermore, their beliefs about invention have implications for later generations, influencing the rhetorical practices of women both within and outside the Quaker community.