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September 2017

  1. Writing Wakan: The Lakota Pipe as Rhetorical Object
    Abstract

    Examining the chanupa, or ceremonial pipe, from a Lakota perspective reveals it as responding to a particular ontology and extends indigenous rhetorics to consider the ontological dimensions of communication. Distinctions between indigenous rhetorics and new materialist rhetorics bring greater attention to how groups and individuals constellate themselves as beings.

    doi:10.58680/ccc201729296

February 2017

  1. How Cultural Rhetorics Can Change the Conversation: Towards New Communication Spaces to Address Human Trafficking
    Abstract

    Rhetoric, as a discipline, can and should play a part in helping (re)formulate and (re)frame approaches to human trafficking because of the potential for such change to ripple through cultural discourse, leading to shifts across public understanding, law, and policy. Specifically, I argue that a Cultural Rhetorics approach is both necessary for and best suited to initiate the building of new communication spaces to address the issue of human trafficking. Indeed, the lens of Cultural Rhetorics reveals new priorities for scholarly intervention. This work must be rooted in and driven by attentiveness to and careful handling of stories. Such an alternate approach might more closely consider and account for the stories that individuals tell about themselves, the stories that survivors tell about their lived experiences, and the stories that institutions put forward about human trafficking. In so doing, we might then be better able to evaluate how these stories interconnect and constellate not just with each other, but also with a range of cultural influences.

    doi:10.13008/2151-2957.1245

January 2017

  1. Theorizing the Value of English Proficiency in Cross-Cultural Rhetorics of Health and Medicine
    Abstract

    This study reports the results of 12 recent interviews with nonnative-English-speaking (NNES) authors who have conducted research and written articles on health and medical subjects. Analyzing the interview transcripts through the theoretical lens of Pierre Bourdieu’s forms of capital, this study expands on previous research by offering a more precise and theoretically grounded understanding of how NNES authors perceive the value of English proficiency in relation to their success as scientific researchers. This theorization of the varying ways in which authors perceive the value of English proficiency affords new perspectives on the inequities that NNES authors encounter in the global publishing economy and their rhetorical strategies for overcoming these inequities. The study concludes by reflecting on theoretical and practical implications for researchers, teachers, and other stakeholders in the global publishing industry.

    doi:10.1177/1050651916667533

September 2016

  1. The Rhetoric of Plato’s <i>Republic</i> : Democracy and the Philosophical Problem of Persuasion
    Abstract

    In a demanding engagement, James L. Kastely offers an exquisite reading, even revision, of the Republic, and through nuanced attention to form, absences, and tangents he begins to answer a methodological question that I have had for a while (Lyon). The Gorgias ends with a failed elenchus, when no one will continue, and then in a methodological shift after the Republic’s first chapter, Plato makes explicit his dissatisfaction with elenchus. Rather than ignore what seemingly stopped Plato twice, Professor Kastely explicates a new, more dialogical method by reading the Republic as rhetorical theory (x, xii). The new method and theory are performed in answering the question of whether it possible to have a political discourse that is not simply a displaced pursuit of private interest (3). Through meticulous reading, Kastely explicates Plato’s rhetorical method from the movement between the performative, mimetic Republic, which concedes the multitude, and the ideal, contemplative Kallipolis, which unifies everything, even gender.Between the two, Kastely locates Platonic persuasion: “Persuasion … can be extended and deepened to being understood as the opportunity and responsibility to shape one’s identity. Persuasion now can be understood as a practice of individual and political constitution” (220).Constituting persuasion does not manipulate the other, but works to change desire and the internal constitution of the individual. That is, this persuasion remakes desires, values, and identities (Frankenstein’s operation). Kastely considers reconstitution as dialogic and participatory and thus better than manipulative, orator-centric persuasion in that re-constitutive persuasion alters and expands “our understanding of what constitutes political discourse” to include foundational values (10–11). Intriguing as this is, I need further evidence for the dialogic nature of constituting persuasion, particularly because it is not achieved through deliberation, but through erasing alternative desires. Given Socrates’ discursive control, belief in Plato’s commitment to dialogue remains difficult, and when I consider the two states together, the Republic and Kallipolis, I instead find that the new method arises through doubleness, a double logos that destabilizes wisdom and sends a frustrated, skeptical reader questing. I offer two examples of Plato’s unresolvable doubleness.In addition to passive spectators, Kastely notes “the creators of discourse” and “the audiences who can listen to or read that discourse with a critical awareness” (xiii). He then develops a theory of cultural criticism for the non-philosopher, but the hierarchy of the philosopher and non-philosopher creates a doubleness, demanding critique from Plato’s critical readers. Even critical readers are not creators of discourse (rhetoricians?): readers do not represent their desires or create discourse, nor do they constitute their own identity or the state’s. Perhaps Kastely finds evidence for Plato’s constitution of “an audience who can rethink its cultural heritage” (80), but would truly critical readers accept the privilege of philosophers who deny their ability to create? The binary of reading and creating seemingly would frustrate truly critical readers. Would they not desire to create?Another doubleness: If mimesis is banned from the ideal state of Kallipolis, then what is its place in the performance of the state of Republic? Kastely writes mimesis into the state, reading The Republic as epic poetry, and hence he reads the dialogic state of Republic in relationship and preference to the monologic Kallipolis. Yet critical ironies abound in the tension between the imagined Kallipolis and the narrated, multifaceted state of Republic. Let me quickly, and perhaps fairly, trace Kastely’s argument for mimesis. He sees Plato’s difficulty with imitative poetry as an interpretive tension between mimetic entertainment and rhetorical, critical reading, writing “(t)o read the Republic rhetorically requires a reader to go beyond the surface and to understand the issues that the surface text both represents and distorts” (112). Ignoring the critique of poetry as counterfeit reality, Kastely argues that the right kind of reading leads to philosophical truth. Mimesis works pedagogically: in the Republic, “the rhetorical action of the dialogue” is “an enactment of persuasion that provides guidance on how to use poetry rhetorically to effect practical and individual change” (62). That is, the audience should read the Republic’s mimesis as an enactment of persuasive technique, not as drama, for Plato would “undo or minimize” cultural influences by acknowledging the rhetoricity of all discourse (79, 101). In Kastely’s epic Republic, readers engage the dialogue’s narrative, and it “educate(s) them on how to interrogate works of cultural rhetoric” (62). Readers thus become suspicious of the forces shaping their souls, moving away from shared culture toward self-cultivation. But do rhetorical reading and self-cultivation save mimesis? Do they respond to or change common culture? Can’t self-cultivation remove a citizen from common concerns and the polity? Is rhetorical reading the controlled action by which critical readers are separated from the creators of discourse? Doesn’t reception differ from production?Kastely appreciates Plato’s desire for a skeptical reader, and his rhetorical reader is a provocative concept, but he tends to interpret the Republic through dialogic resolution and logical consistency. Might I suggest that Plato is sometimes better read sophistically through contradiction, paradox, and bivalence? In doubleness, Plato violates his own dictates. For example, Socrates defends true philosophers through a tale of low, counterfeit reality. He tells the silly tale of a blind, deaf, and ignorant ship owner faced with sailors wrangling to be captain (488). Seeking the job, the argumentative sailors deny any need for knowledge of sailing. Consequently a false definition—captain as a windbag—emerges. Plato calls this analogy, compiled “out of lots of different elements, like the goat-stags and other compound creatures painters come up with” (488a). Analogy perhaps, but also narrative, full of bad behaviors (including murder), an extreme counterfeit reality: in offering such a tale, Plato assumes his audience is already able to critique mimesis, avoid categorical mistakes, and modulate their identifications with bad characters. He assumes that the dialogic pedagogy has worked or is unnecessary, and perhaps he tests our skeptical ability to read goat-stag extremes.Kastely’s systemic reading of the entire Republic brilliantly draws attention to Plato’s performative method, revitalizing and embodying Platonic rhetoric, but it understates Plato’s doubleness, playfulness, puzzlement, and skepticism. Plato, with his longing for total revolution and his fractured fairy tales, is the writerly critic of writing; the dramatic censor of plot, setting, and character; and the myth-teller who denounces mimesis. Given Plato’s denials and dissatisfactions, his doubleness, tensions, and contradictions, Kastely rightly reads him for performance and rhetoricity and wisely confronts the two states, Kallipolis and Republic. Without a doubt, this book begins another millennium of Platonic delight.

    doi:10.1080/15362426.2016.1234153

April 2016

  1. Vanishing Fronteras: A Call for Documentary Filmmaking in Cultural Rhetorics (con la ayuda de Anzaldúa)
  2. We Are Here: Negotiating Difference and Alliance in Spaces of Cultural Rhetorics
  3. Introduction to the Special Issue: Entering the Cultural Rhetorics Conversations
  4. The Mahamantra, Kirtan Performance & the Embodied Circulation of Cultural Rhetoric

January 2016

  1. Rhetoric of a Global Epidemic: Transcultural Communication about SARS
    Abstract

    Reviewed by Michael MadsonMedical University of South CarolinaSince the 1990s, technical writing has oriented itself in various ways toward globalization studies and transcultural rhetorics. A grow...

    doi:10.1080/10572252.2015.1113704
  2. Interview with Steve Parks
    Abstract

    Jennifer Hitchcock interviews community activist and director of Syracuse University’s Composition and Cultural Rhetoric doctoral program, Steve Parks. They discuss Parks’s working-class background, career path, influences, and activism. Parks also considers the direction of the field of composition and rhetoric and expresses optimism for the future.

    doi:10.25148/clj.10.2.009265

May 2015

  1. Rhetorical Citizenship and Public Deliberation
    Abstract

    A recent trend in communication studies has seen increased attention to delineating the rhetorical dimensions of publics, public spheres, and public opinions, a project largely inaugurated by Gerard Hauser's (1999)Vernacular Voices. This intervention has shifted the focus from elite discourses of public officials in institutional spaces to everyday acts of discursive engagement in more quotidian and diverse public fora. Meanwhile, theories of “deliberative democracy” have come to be a dominant strand of democratic theory among political scientists and political philosophers. Proponents of the deliberative turn consider deliberation, plurality, and public participation essential to a healthy democratic polity and argue that “consensus based on reason-giving” should be the goal (Dryzek 2010, 322). As such, and continuing a long line of criticism that runs from Plato to Kant, Rawls, Habermas and others, rhetoric is often treated in deliberative democratic theory as the opposite of rational deliberation and as a tool to be used merely to persuade rather than to prove (Dryzek 2010, 322–23).More recently, however, there has been an upsurge of deliberative democratic theory that employs a rhetorical lens or rhetorical concepts and that seeks to emancipate rhetoric from its Platonic and Kantian shackles, such as Bryan Garsten's Saving Persuasion (2009) and Robert Ivie's “Rhetorical Deliberation and Democratic Politics in the Here and Now” (2002). Seeing see deliberation as necessarily rhetorical, these theorists shed light on the essentially controversial and agonistic nature of political debate, dialogue, and decision making. They view rhetoric not as merely monodirectional or a form of deceit but instead recognize that rhetoric occurs across multiple public settings and circulates throughout various publics.Continuing to push this dialogue further, Rhetorical Citizenship and Public Deliberation, a collection of essays edited by Christian Kock and Lisa Villadsen, adopts a rhetorical lens to consider public deliberation, political discourse, and democratic society. In a well-crafted introduction, the editors advance the concept of rhetorical citizenship as a unifying perspective for developing a cross-disciplinary “understanding of citizenship as a discursive phenomenon.” In this connection, they argue that “discourse is not prefatory to real action but in many ways is constitutive of civic engagement” (1). Through eighteen chapters divided into three sections, the contributing authors use rhetorical citizenship as an umbrella term to engage a number of discursive sites, citizen actors, and various publics and public controversies in both theoretical musings and practical, international case studies on deliberative democracy. Overall, the essays marshal “a diversity of actual deliberative practices” in considering “how everyday people participate in and practice citizenship, and how everyday practices might be enhanced” (8).The authors proffer citizenship as a mode of political activity and as a discursive and deliberative process that requires public reflection and entails a rhetorical orientation to the arguments and debates that take place in democratic society. Enacting rhetorical citizenship is thus not merely constituted by “deliberative exchange among representatives and citizens across multiple sites” (4). It also requires “internal deliberation” by citizen actors with regard to the public arguments put forth by their political representatives and other public officials. Rhetorical citizenship is a process that requires both citizens' rhetorical output and their discursive, critical engagement with political discourses. To these ends, the individual authors consider “actual civic discourse” that occurs across multiple sites and through a multiplicity of actors at the same time that they interrogate notions of rhetorical agency and issues of “voice, power, and rights” (7). Further, although proponents of deliberative democracy take consensus and the elimination of conflict as their end goal in public debates and controversies, this collection affords a space for considering the productive and emancipatory nature of conflict, contention, and agon in the public sphere and within public spheres—while also looking ahead to rethink consensus and deliberative norms in general.Throughout the collection, the authors draw heavily on rhetoricians and political philosophers, including Gerard Hauser, Robert Asen, Robert Hariman, Kenneth Burke, Jürgen Habermas, and John Dryzek, among others. While the overall themes of the book are centered on deliberation and rhetoric, scholars from communication studies, discourse analysis, and political philosophy, along with fields outside the humanities such as political science and sociology, all contribute to the dialogue. Developed initially for the 2008 “Rhetorical Citizenship and Public Deliberation” conference in Copenhagen, the individual chapters in this collection represent this disciplinary diversity while bringing together academic voices from throughout the international community as well. Each chapter is prefaced by a brief introduction written by the editors, effectively organizing and clarifying the objectives that tie the essays together. As a brief review does not afford space to consider each of the eighteen individual chapters in this collection, my aim here is to reflect on several essays from each section, all of which serve to illuminate the book's broader themes and contributions.The book's first section provides the historical precedents for deliberative democracy, rhetorical citizenship, and the idea of the public forum. Kasper Møller Hansen, a political scientist, traces the origins of deliberative democracy through political thinkers such as Jean-Jacques Rousseau, Alexis de Tocqueville, John Stuart Mill, and John Dewey. While contemporary theories of deliberative democracy are often regarded as constituting a new scholarly trend, such dialogues have their roots with these historical political thinkers and with earlier conceptions of the republican tradition. While Hansen provides a historical background for deliberative democratic theory, Manfred Kraus traces the origins of rhetorical citizenship to ancient Greece. Kraus persuasively argues that the Sophists' “analysis of operational truth with respect to the contingencies of human life,” along with their belief in the “constant negotiation between contradictory points of view as observed in the Athenian practice of political assemblies and law courts, laid the ground for the concept of citizenship” (40). Kraus argues that there was never a Sophist philosophy of rhetoric per se, but when brought together the individuals who identified with sophistry constituted an intellectual movement that presaged Aristotle's later inauguration of rhetorical theory. Finally, tracking and comparing the development and ultimate failure of forums, town halls, and public meetings in France and the United States, William Keith and Paula Cossart tease out some of the fundamental tensions that complicate the ability of citizens to enact their rhetorical citizenship in various discursive contexts. Together, the essays in this section productively set the stage for the remainder of the collection, offering a historical grounding for the main themes of the book as a whole: deliberative democracy and its republican roots; citizenship as a fundamentally rhetorical, discursive, and agonistic practice; and the need to identify alternative discursive sites where citizens can and do participate in political discussions and perform strategies that mitigate the problems and pitfalls of the formal political sphere.Broken up into three parts, the twelve essays in section 2 break some new ground in terms of theory building and for considering non-discursive norms for engaging in political action and public deliberation. Part 1 of section 2 is perhaps best represented by Marie Lund Klujeff's essay and case study on what she calls provocative style. Political debate can be messy. It does not often live up to the ideals or follow the conventions espoused by political theorists and academics. In the political arena, participants may meet discursive challenges that limit or diminish their ability to effectively contribute to debate and thus must adopt unconventional rhetorical strategies that afford an agentive capacity. Klujeff argues that employing a provocative style in public debate can serve as a “deliberate violation of the norms of official communication and communicative action,” instantiating a “stylistic parody [that] functions as refutation by mockery” (105–7). In the internet debate that Klujeff tracks in her case study, the use of such a non-normative stylistic tactic indeed resulted in “offense and irritation.” However, it simultaneously gave “rhetorical salience to the conflict” for a much wider audience that would have otherwise not been engaged. It also allowed for the citizen provocateur to participate and contribute to the deliberative process. Similarly, in “Virtual Deliberations” Ildiko Kaposi also looks to an online forum to argue that “the criteria for judging deliberative talk need to be treated and interpreted flexibly, and modified according to the circumstances in which deliberation and discussion occur” (119). In all, the four essays in part 1 of section 2 argue that breaking the rules of decorum in public deliberations can serve important rhetorical functions. Such non-normative, provocative strategies do not necessarily seek consensus but instead aim to further community building, help circulate political discourse, and foster moral respect between both debaters and broader publics.The four essays in part 2 examine elite discourse in order to “study how notions of citizenship are portrayed and realized by agents in positions of power and influence” (63). The authors look across multiple public settings and interrogate political subject matter from the literary public sphere to gendered war rhetoric and from political statements concerning a terrorist attack against the Danish embassy to a case study of constitutional law and political philosophy. Challenging the discursive and deliberative norms of the formal political sphere, the elite citizens (including Barbara Bush and Tony Blair) discussed in part 2 are seen to undertake disruptive discursive acts in the midst of formal political settings. The authors demonstrate that while one is able to exercise one's rhetorical agency through such destabilizing acts, the norms in such institutionalized settings are not so easily challenged or subverted. As Lisa Villadsen writes in her exemplary essay “Speaking of Terror: Norms of Rhetorical Citizenship in Danish Public Debate Culture,” in such an “a-rhetorical debate culture” as the formal political sphere, the rules of deliberative conduct determine the standards of “proper” rhetorical citizenship (179). Any deviation from these norms is considered a breach of one's citizenship status. Given this, Villadsen calls for the need to “continue questioning the norms—spoken or unspoken—that underlie notions of rhetorical citizenship in a given national or cultural setting” (179). Using a rhetorical lens to examine why modes of communicative action may succeed or fail allows for greater opportunities to understand citizenship across multiple settings. Part 3 of section 2 continues the collection's broader goals of examining rhetorical citizenship, deliberative practices, and rhetorical agency across a variety of public contexts. From public hearings held in Quebec, Canada, to grassroots groups in New York and Washington, DC, online debates over Danish real estate economic issues, and public engagement with a song from a popular Danish revue, the four essays extend and add to the diversity of sites in which public deliberation occurs and to what effect.The final section offers a set of future-oriented proposals for how rhetorical citizenship and deliberation can be productive for democratic society in ways that are not agonistic or confrontational. Effectively bookending the collection, the three chapters advance strategies and conceptualizations for reducing contentious debate and transforming competing political arguments in such as way as to encourage a more dynamic and constructive public sphere. As an exemplar, Christian Kock's, “A Tool for Rhetorical Citizenship: Generalizing the Status System” reappropriates and reformulates status theories with the aim of identifying how “present-day debaters” and “observers of debate” may find new grounds for building consensus or mutual understanding between otherwise opposing viewpoints (279). In deliberative contexts where “partisanship and polarization rule,” Kock provides a tool for fostering “normative metaconsensus” through narrowing down party-line disagreements to “more specific points—in which either side might have a better chance of persuading people unsympathetic to their positions” (294). This is not only a tool for debaters and the elite, Kock argues, but also a means of building awareness of the nuances of political disagreements among both citizens who consume these discourses as well as the media that represents them.On the whole, the notion of rhetorical citizenship is a timely intervention that aims to rethink the standards and practices of public deliberation and thereby contribute to a healthier pluralistic democratic polity. Perhaps especially in the context of U.S. politics, where the vitriolic bifurcation of present-day partisan lines leaves little to no room for rhetoric and deliberation in the formal political sphere, such a discussion is not only warranted but necessary, providing a way to think through this antagonistic gridlock. Rhetorical citizenship affords a critical space in which to theorize new practices of public engagement and deliberation and to move beyond deliberative democratic theory's insistence on rigid discursive norms and consensus building. We should attend to and take seriously agon, agitation, destabilization, and other nonnormative dissentious acts in order to better understand alternative sites of democratic instantiation. The nature of conflict, contention, and competition is not always derisive and dividing. Instead, as many of the essays in this collection argue, agonistic enactments can be productive and provocative, building communities, circulating discourse to multiple publics, and affording an agentive modality for civic engagement and citizenship. At other times, as the essays in the concluding section argue, there is an evident need to rethink the meaning of consensus in itself and consider rhetorical strategies for orienting oneself to oppositional positions. Across multiple sites, from online fora, grassroots enclaves, and more formal institutional settings, the international case studies taken up in Rhetorical Citizenship and Public Deliberation speak to the broad applicability of rhetorical citizenship as a concept.This variety in case studies is indeed one of the strengths of the collection, especially when paired with the disciplinary diversity represented by the individual authors. A concept like rhetorical citizenship, as demonstrated by this diverse collection, produces an opening for various other academic traditions to look to the tools and theories cultivated within rhetorical theory and apply them to cases across cultural and political settings. While the concept of rhetorical citizenship in itself requires the reader to extrapolate in order to see how it might be defined across these ostensibly disparate applications, the editors' introductory chapter and prefatory remarks at the start of each section strategically orient the essays to this larger theme. Moreover, as this disciplinary promiscuity speaks to the broad appeal of rhetorical citizenship, Kock and Villadsen do not provide a justification for why these various fields are represented and what this contributes to the overall dialogue. Interdisciplinarity should not be taken as an end in itself, although that is not necessarily to say that is the case with this collection. The diversity of the authors is likely symptomatic of this being a conference proceedings rather than the editors' attempt at diversity for diversity's sake. Given that the topic of the collection is deliberation and democratic society, however, it seems fitting that a range of disciplinary voices would be represented in this dialogue, especially when humanistic disciplines, while sharing much in common, often are insular and speak in their own respective vacuums.Finally, the collection attends to a wide spectrum of public and political sites where deliberation actually takes place. As the editors state in the introduction, “Focusing on how citizens deliberate allows us to consider both macro and micro politics, but always with an eye to the significance for the individuals involved” (6). In this regard, the editors advance a set of research questions that speak to the larger themes of the book, such as “What forms of participation does a particular discursive phenomenon encourage—and by whom? How are speaking positions allotted and organized? … What possibilities are there for ‘ordinary’ citizens to engage in public discourse?” (6–7). Despite the repeated insistence on the collection's commitment to “vernacular rhetoric,” the public settings and political fora addressed in the individual case studies are not quite as representative of a pluralistic democracy as one would hope. The issue of gender is only explicitly taken up in one essay, while questions of how and where racial, ethnic, and LGBTQ minorities are able to perform their rhetorical citizenship are not addressed.The four essays that engage online deliberation are perhaps the closest the volume comes to exploring vernacular discursive contexts, and indeed these critical engagements are valuable. Participation in such online dialogues, on the other hand, still requires an availability that allows for free time to deliberate as well as the economic security that affords ready access to the internet. The editors assert that “a rhetorical focus has a special regard for individual actors in the public arena, not just the eloquent politician or NGO representative but also the person watching an election debate on TV, chiming in with a point of view through a blog on civic issues, collecting signatures from passerby on a windy street to stop municipal budget cuts, or deciding to join a local interest group” (6). And while each of these sites and settings are addressed, the rhetoric and deliberation that is endemic to the streets, down on the corner, in the market, and even in the local pub are left out of this discussion. The reader is left to wonder who we should and should not consider a citizen, what publics the concept of rhetorical citizenship includes and excludes, who has the capacity to enact their rhetorical agency, and more pointedly, whether access to the public arena and the deliberative process necessarily entails a relative position of privilege. As such, while the disciplinary diversity may be one of the strong points of this collection, this openness is contained by a mostly straight, white, male representation of deliberative democratic society.Despite these omissions, however, Christian Kock and Lisa Villadsen's Rhetorical Citizenship and Public Deliberation offers an excellent portfolio of case studies and theoretical insights that will surely contribute to future discussions across a range of disciplinary sites. The bridging of rhetorical studies and deliberative democratic theory is an important intervention that is promising for future cross-disciplinary scholarship and for extending the scope of the discourses and deliberative practices that actually do outside more formal political settings. As such, this collection would be well for that focus on rhetorical theory, civic and the public sphere, or as for scholarship that aims to on discursive theories of citizenship across multiple public and international contexts. It also well for scholarship that aims to the between political science and rhetorical studies, a that offers many opportunities for theories of contemporary democratic society.

    doi:10.5325/philrhet.48.2.0233

April 2015

  1. Our Story Begins Here: Constellating Cultural Rhetorics

March 2015

  1. Pidgin as Rhetorical Sovereignty: Articulating Indigenous and Minority Rhetorical Practices with the Language Politics of Place
    Abstract

    Pidgin, the Creole identified with “Local” culture in Hawaii, is seldom discussed in terms of its connection to the Hawaiian language and the ways it affirms Native identity.—Using Indigenous rhetorics and language politics as frames, I articulate Native Hawaiians’ adoption of Pidgin as acts of Ellen Cushman’s cultural perseverance and Scott Richard—Lyons’s rhetorical sovereignty. Using the poem “The Question,” written in Pidgin by Hawaiian poet Noelle Kahanu as an example of Indigenous rhetoric, I discuss how teaching—it through this lens, compared to a minority rhetoric lens, captures different histories and experiences and engenders critical awareness of the identities students perform.

    doi:10.58680/ce201526921

January 2015

  1. Book Review: Teaching Intercultural Rhetoric and Technical Communication: Theories, Curriculum, Pedagogies and Practices
    doi:10.1177/1050651914548406

October 2014

  1. Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior
    Abstract

    Teaching intercultural rhetoric and professional communication seminars has been one of my most enjoyable experiences as a college professor. It comes with a cost though. Finding relevant and updat...

    doi:10.1080/10572252.2014.942191

June 2014

  1. A History of Renaissance Rhetoric 1380–1620 by Peter Mack
    Abstract

    Reviews 317 Peter Mack, A History of Renaissance Rhetoric 1380-1620 (OxfordWarburg Studies), Oxford: Oxford University Press, 2011. 345 pp ISBN: 978-0-19-959728-4 In A bdistoi i/ of Renaissance Rhetoric 2380—1620, Peter Mack expertly describes the fortunes of Renaissance rhetoric within its academic and textual settings. Rhetoric in the Renaissance was a school subject, mostly covered in the grammar schools, with secondary importance in the universities, and thousands of rhetorical textbooks from the period survive as testimony to its ascendancy within the liberal arts curriculum. With a dizzying command of technical detail, Mack has delved into this large and complex textual record and emerged with a synthesis that will be required reading for students of the subject. Beginning with a description of the most significant ancient treatises on rhetoric, followed by a chapter on the contributions of key fifteenth-century Italians (and one notable Cretan, George of Trebizond), Mack proceeds to a series of four chapters focused on teachers whose textbooks had an extraordinary impact on the theory and teaching of rhetoric in the sixteenth century: Rudolph Agricola, Erasmus, Melanchthon, and Ramus. The chapter on Melanchthon, the "dominant figure" of the years 1519-45 (p. 104), is filled out with sections on his chief students and followers. The chapter on Ramus (and his associate Omer Talon) gives a useful overview of the controversy and key combatants surrounding his polarizing reforms. With helpful tables outlining the contents of their principle writings on rhetoric, Mack charts their innovative and (again in the case of Ramus) agonistic adaptations of the classical program. The first half of the book is therefore devoted to the big players in the book market for Renaissance rhetoric - those whose work best adapted the classical program to the educational needs and occasions of the humanist school. Indeed, for much of the period that Mack describes, Renaissance rhetoric was a symbiosis of two types of books on rhetoric: classical (Ciceronian) treatises and humanist manuals. For most of the sixteenth century, there is a strong correlation between the numbers of editions of the Rhetorica ad Herennium (still generally attributed to Cicero in the period) and the most popular humanist treatises (pp. 30-2). Mack explains the apparent symbiosis by noting the frequent use of humanist treatises as a preliminary study, a prologue to the study of a full-length classical treatise. But after decades of steady demand, humanist manuals and classical treatises alike suffer steep declines in production after the 1560s. The cause of the sudden decline is not clear, though Mack offers a number of suggestions: the rising fortunes of Talon's rhetoric, which was not coupled to full-length treatises; new syntheses of classical and humanist rhetoric, such as found in the popular De arte rhetorica libri tres (1562) of the Jesuit educator Cyprian Soarez; the scholastic revival of the late-sixteenth century; or even the efficiency of the second-hand book market to meet continuing demand for humanist and classical rhetorics. 318 RHETORICA Renaissance rhetoric was equally tied up with the fortunes of the liberal arts, especially logic or dialectic. It is one of the virtues of HRR 1380— 1620 that it provides through the main part of the narrative a parallel account of the fortunes of both humanist rhetoric and dialectic. Melanchthon described his textbooks on rhetoric and dialectic as companion pieces, and even Ramus, who notoriously drew a sharp distinction between dialectic and rhetoric, distributing four of the five classical offices of rhetoric between them, insisted on the necessity and complementarity of both (pp. 142-5). Both rhetoric and dialectic were combined in a very influential method of critical reading, one of the uses of Renaissance rhetoric to which Mack is especially attentive. The parallel fortunes of rhetoric and dialectic in northern Europe that Mack tells in the first half of the book are complemented, in the second half, by a chapter on the fortunes of rhetoric in southern Europe in the sixteenth-century (chapter 8), and chapters on the contemporary fortunes of specialized rhetorical treatises: manuals of tropes and figures (chapter 10), letter-writing manuals (chapter 11), preaching manuals and legal di­ alectics (chapter 12), and vernacular rhetorics (chapter 13). In...

    doi:10.1353/rht.2014.0033

August 2013

  1. From research to design
    Abstract

    As a scholarly researcher and architect working in industry, the most critical questions facing communication designers tackle complex ecosystems of people, technologies, and culturally situated practices. The field of Technical Communication is uniquely equipped to tackle these challenges (Hart-Davidson, 2001). Carolyn Rude (2009) states that scholars in the field of Technical Communication must explore how "texts (print, digital, multimedia, visual, verbal) and relative communication practices mediate knowledge, values, and action in a variety of social and professional contexts" (p. 176). She argues that research within the field must be situated at the intersection of creative practices that produce different types of texts, the cultures that provide meaningful context to such activities, and the technologies that support the production of both texts and meaning. But, where does Rude's call to action point Technical Communication as a field, now? What new research questions have emerged at the intersection that she describes?

    doi:10.1145/2524248.2524254

January 2013

  1. Book Reviews: Storycraft: The Complete Guide to Writing Narrative Nonfiction, Imprint and Trace: Handwriting in the Age of Technology, Teaching Intercultural Rhetoric and Technical Communication: Theories, Curriculum, Pedagogies and Practices
    doi:10.2190/tw.43.1.f

April 2012

  1. Rhetorical Sovereignty and Rhetorical Alliance in the Writing Classroom
    Abstract

    This article discusses how teaching students to recognize the contemporary American Indian theoretical concepts of “rhetorical sovereignty” and “rhetorical alliance” in Native texts can help deepen understanding of American Indian voices and histories in an appropriate context, while also developing students' understandings of multiple and cross-cultural rhetorical frameworks.

    doi:10.1215/15314200-1503568

September 2011

  1. Teaching Intercultural Rhetoric and Technical Communication: Theories, Curriculum, Pedagogies and Practices (Thatcher, B. and St. Amant, K.; 2011) [Book Review]
    doi:10.1109/tpc.2011.2159643

January 2011

  1. Doing Comparative Rhetoric Responsibly
    Abstract

    Click to increase image sizeClick to decrease image size Acknowledgments I thank Xing (Lucy) Lu, Arabella Lyon, and Bo Wang for reading early drafts of this essay, and for their highly constructive comments. Notes 1For starters, see Hum and Lyon, as well as Combs, Lipson, Lyon ("Rhetorical"), Mao ("Studying"), Wang, Wu, and You. 2I assume we are not disputing the singular contributions his work has made to comparative rhetoric. 3Hum and Lyon also point out the danger of conducting comparative rhetoric through the lens of one's own tradition without reflection, and they further discuss the importance of crossing borders and acknowledging one's (partial) standpoint (155–156; 159–160). 4In fact, Hum and Lyon have explicitly discussed four different approaches—including feminist approaches to Chinese rhetoric—that scholars have developed in the past in carrying out their comparative rhetorical work. They have also called for a need to develop revisionist readings and to recover lost perspectives (157–161). 5Lu also recognizes and indeed discusses the interdependence of description and appropriation or what she refers to as historical and scriptural hermeneutics (Rhetoric 21). 6Lipson also reminds us of the difficulty of casting aside "both the theoretical lens and related values and apparatus through which Western scholars have come to view human communication" (3). In the same essay, drawing on Steven Mailloux's work Lipson also proposes using the term "cultural rhetoric" to underscore the importance of culture and to focus on the rhetorics of different cultures (22–24). Additional informationNotes on contributorsLuMing Mao LuMing Mao is a Professor in the Department of English and Director of the Asian/Asian American Studies Program at Miami University, 356F Bachelor Hall, Oxford, OH 45056, USA.

    doi:10.1080/02773945.2010.533149

January 2010

  1. Convergence in the Rhetorical Pattern of Directness and Indirectness in Chinese and U.S. Business Letters
    Abstract

    This article examines rhetorical patterns in claim letters from two universities, one in China and one in the United States, to see whether these patterns are convergent. A genre-based textual analysis of the claim letters, written by two different cultural groups of participants, found that both groups of letters display a similar rhetorical preference for directness and indirectness. The author explores how local contextual factors have contributed to these groups of participants’ preference for similar rhetorical patterns and calls for the integration of contextual factors in intercultural rhetoric research, practice, and pedagogy.

    doi:10.1177/1050651909346933

September 2009

  1. Plateau Indian Ways with Words
    Abstract

    The indigenous rhetoric of the Plateau Indians continues to exert a discursive influence on student writing in reservation schools today. Plateau students score low on state-mandated tests and on college writing assignments, in large part because the pervasive personalization of Plateau rhetoric runs counter to the depersonalization of academic argument. Yet, we can teach writing in ways that honor all students’ “and not just Plateau students’ rhetorical sovereignty” even as we prepare them for academic writing.

    doi:10.58680/ccc20098325

July 2009

  1. "Who do you think you are?": Race, Representation, and Cultural Rhetorics in Online Spaces
    Abstract

    This essay looks at the articulation of Black identity in personal and online contexts. Following Omi and Winant's argument that racial formation is a matter of racial representation within social structures, I examine the Internet as a "third place" for the online representation of Black identity by Blacks and by non-Blacks following two critical incidents in recent public culture: Kanye West's Hurricane Katrina speech and the Rev. Joseph Lowery's inauguration benediction. As a third place, the Internet encourages intimate discursive interaction, similar to the way Black barber shops and beauty salons allowed private spaces for identity discourses between Black men and women. The Internet also opens these formerly private spaces to non-Blacks, who contribute to the articulation of Black identity online.

    doi:10.13008/2151-2957.1013

June 2009

  1. Symposium: Comparitive Rhetorical Studies in the New Contact Zone: CHINESE RHETORIC REIMAGINED
    Abstract

    The essays in this special symposium on Chinese rhetoric join the work of other cross-cultural rhetorical scholars in proposing new contrastive as well as comparative approaches and exploring structures that are dialectical and literary as well as rhetorical. In this work can be observed the formation of a new contact zone.

    doi:10.58680/ccc20097201

June 2008

  1. Traditional, Practical, Entertaining: Two Early English Letter Writing Manuals
    Abstract

    Two noteworthy and successful vernacular rhetoric manuals printed in sixteenth-century England are actually writing manuals, books on how to compose letters: William Fulwood’s The Enimie of Idlenesse (1568), and Angel Day’s The English Secretorie (1586). Both works reflected and sought to influence literacy habits in the bookreading public, and reveal a wider range of cultural engagement than has previously been thought. In particular, three aspects are likely to have stirred reader interest: a connection for vernacular learners with both the humanist and dictaminal epistolary traditions that formed the core of prestige education; a focus on practical letter exchanges that carry familial and social significance; and a large collection of model letters, in which readers would have found exemplary discourse coupled with proto-fictional and amatory elements that could be enjoyed as entertainment. Understanding the varied appeals of these two books helps us fill out the larger picture relating to how vernacular literacy was valued, developed, and applied.

    doi:10.1353/rht.2008.0007

April 2008

  1. Toward a Critical Perspective of Culture: Contrast or Compare Rhetorics
    Abstract

    Kaplan's framework of contrastive rhetoric has been widely accepted in the field of cross-cultural technical communication. However, in the last four decades, contextual factors such as economic globalization trend and the advances of communication technologies are changing our ways of interacting with others. As a result our understanding of culture and cultural differences need to be adjusted. In this research, I start by recommending a workable definition of culture in the present context—culture as a process, which establishes a foundation for cross-cultural rhetorical research in the new era when communication across cultures transcends national boundaries. Based on the critical perspective of culture, I continue to point out the limitations of contrastive rhetoric and argue that contrastive rhetoric's view of culture and its research purpose and methodology need to be modified to overcome its constraints and better meet the needs of the present social context.

    doi:10.2190/tw.38.2.c

September 2006

  1. Rhetorische Anthropologie: Studien zum Homo rhetoricus ed. by Josef Kopperschmidt, and: Homo inveniens: Heuristik und Anthropologie am Modell der Rhetorik ed. by Stefan Metzger, Wolfgang Rapp, and: Rhetorik und Anthropologie ed. by Peter D. Krause
    Abstract

    436 RHETORICA disputation plainly shows. But debate—genuine debate— may seem both alien and undesirable to those whose recent histories have been marked by verbal coercion, deception, confrontation, and the exercise of mute power. "Debate" brings to mind not a means to arrive at consensus, but a zero-sum game with one winner who seeks victory "by any means necessary." That sort of "debate" is empirically real, of course; and not only in a post-dictatorship Europe or Africa. Even when consensus seems to have been attained, it is a fragile thing that more often than not deteriorates and turns into conflict. Think of the aftermath of the selection of Havel; or of the fact that it was not very long ago that the Polish parliament saw fit explicitly to forbid its members to carry firearms in the assembly chamber. I hasten to add that the actual practices of the United States Congress—or, for that matter, the British Parliament—are hardly paragons of the "civility" that is so important a part of civic virtue. So simply extolling "debate" as the preferred method of decision-making and conflict-resolution is not enough. We seem, then, to be brought to the verge of the sort of cynicism (if that is not too strong a word) that Professor Axer and his co-contributors want to purge from contemporary politics—particularly in countries that desire to put dictatorship behind them and foster democracy. We seem also to have stumbled on the old question of whether the humanities can humanize. But the answer to that question can be learned only if all of us, in good faith, do what we can to make sure that they do, even if we suspect that the answer we get may not be the one we wanted. It is to be hoped, then, that Axer and his colleagues will continue to teach and encourage us. Thomas Conley University of Illinois, Urbana JosefKopperschmidt, ed., RhetorischeAnthropologie: Studien zum Homo rhetoricus. München: Fink, 2000. 404 pp. Stefan Metzger and Wolfgang Rapp, eds., Homo inveniens: Heuristik und Anthropologie am Modell der Rhetorik (Literatur und Anthropologie 19), Tübingen: Narr, 2003. 274 pp. Peter D. Krause, ed., Rhetorik und Anthropologie (Rhetorik: Ein inter­ nationales Jahrbuch 23), Tübingen: Niemeyer, 2004. viii + 201 pp. Recent rhetorical anthropology built on the model of philosophical an­ thropology faces an inherent dilemma: what one hand wishes to deliver homo rhetoricus in terms of universal capacities, the other hand snatches away. In fact this tension shapes the three rich collections reviewed here, which in combination mark what editor extraordinaire Josef Kopperschmidt considers the real reason for current interest in rhetoric: namely its anthro­ pology (Kopperschmidt, p. 13), and especially its sophisticated treatments Reviews 437 of the whole man constituted in a culturally situated language and in the interanimation of body and mind (a long-standing strength of German scholarship and popular culture, 1 should add). After ambitiously titling his collection Rhetorische Anthropologie: Studien zum Homo rhetoricus, for instance, Kopperschmidt backpedals from the project's apparent "ontological ambi­ tions" (Kopperschmidt, pp. 22-23). Although, Kopperschmidt protests, the "homo-" formula such as "homo-faber" and "homo-ludens" might imply claims about mankind's essential nature, it does not have to. We should simply consider homo rhetoricus one useful heuristic for characterizing hu­ mankind from a particular, and in this case rhetorical, perspective (p. 22). Metzger and Rapp rightly insist that the rhetorically informed homo inveniens is a modern creature distinguished by a focus on the new and the creative (Metzger/Rapp, pp. 7-9), but they also must struggle against their essentializing rubric, as well as the contribution of someone like Peter L. Oesterreich, who has flatly argued in these two venues ("Homo rhetori­ cus (corruptus): Sieben Gesichtspunkte fundamentalrhetorischer Anthropologie ", Kopperschmidt, pp. 353-70; "Selbsterfindung: Zur rhetorischen Entstehung des Subjektes", Metzger/Rapp, pp. 45-57) and elsewhere that man is a rhetorical being ideally subject to a universal, rhetorical anthropology (Kopperschmidt, p. 355). Then the eclectic and individually interesting articles in Volume 23 of Rhetorik: Ein internationales Jahrbuch collected by Peter D. Krause under the rubric "Rhetoric and Anthropology" introduce questions of appropriate scope. Is the "rhetoric of x...

    doi:10.1353/rht.2006.0005

June 2006

  1. Intercultural Rhetoric, Technology Transfer, and Writing in U.S.–Mexico Border Maquilas
    Abstract

    This article explores the transfer of U.S. technologies to three maquilas, or joint U.S.–Mexican manufacturing facilities in northern Mexico. Drawing on case study methods, it focuses on the rhetorical strategies that Mexican engineers and manufacturing personnel used to translate U.S. technologies and corresponding documentation for their Mexican contexts. It also suggests ways U.S. technical communicators can adapt their documentation to be more effective for these U.S.–Mexican intercultural rhetorical contexts.

    doi:10.1207/s15427625tcq1503_6

September 2003

  1. Talking across Difference: Intercultural Rhetoric and the Search for Situated Knowledge
    Abstract

    Intercultural rhetoric, like the project of empowerment, is the site of competing agendas for not only how to talk across difference but to what end. The practice of community- based intercultural inquiry proposed here goes beyond a willingness to embrace conflicting voices to an active search for the silent resources of situated knowledge in an effort to build a collaboratively transformed understanding.

    doi:10.58680/ccc20032734

April 2002

  1. When Cultures and Computers Collide
    Abstract

    Online communication technology makes intercultural communication faster and more direct than was ever before possible, but, in doing so, it may also amplify cultural rhetorical differences. Communication scholars, therefore, need to begin examining potential areas of conflict in international cyberspace to anticipate and to resolve potential cross-cultural misunderstandings related to online exchanges. This commentary proposes that researchers need to compare the communication patterns noted in the computermediated communication (CMC) literature and in the intercultural communication literature to see where these communication patterns collide.

    doi:10.1177/1050651902016002003

October 2001

  1. Cultural Rhetorics of Women's Corsets
    Abstract

    One thread in the American nineteenth-centuryi f discourse of sentiment wraps itself around women's bodies.1 This essay is about those bodies, women's writing, and sentimental rhetoric. The three intersect in corsets-and not just in those torso-squeezing contraptions that assured a woman's hourglass figure in Western bourgeois Figure I Coat advertisement, culture from at least the 1750s to the early twentiMcLure's Magazine (1896). eth century. In this article I address a number of cultural constructions, formal matters that perform a kind of poesis shaping a woman writer's heart, spirit, and body back in the nineteenth century, and now, too. The Canadian National Film Board ad quoted above views the corset and its culture only as restraint. But sentimental rhetoric puts those corsets and cultural bodies in a different light. Rhetorical codes map a particular significance of

    doi:10.1080/07350198.2001.9683383

June 2001

  1. Womanist Theology and Its Efficacy for the Writing Classroom
    Abstract

    Analyzing postmodern theory, course discussion, and student texts, this article argues that womanist theology and the texts it gathers can serve as efficacious course content for other-literate students. Womanist theology offers students a scholarly discipline that expresses inter- and intracultural rhetorical awareness, bridging the gap between home and school literacy functions.

    doi:10.58680/ccc20011432

January 2001

  1. Cultural Rhetorics of Women's Corsets
    doi:10.1207/s15327981rr2003&4_01

December 1996

  1. Contesting Cultural Rhetorics: Public Discourse and Education, 1890-1900
    Abstract

    Examines American discourse on education and what it reveals about our values as a society.

    doi:10.2307/358614