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5494 articlesOctober 2017
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Abstract
This article describes an interdisciplinary partnership that resulted in the introduction of a writing coach into an MBA class on critical and analytical thinking. By examining the response to this role by the writing coaches themselves and by the students enrolled in three sections of this new course, this exploratory study endeavors to answer the question: How can a writing coach best support student writing in an MBA course? Major findings are that students predominantly liked receiving written feedback and mini-lectures by the writing coaches, mini-lectures were met with mixed reviews, and there was a strong perception by participants that their writing had improved.
September 2017
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Abstract
In The Iconoclastic Imagination, Ned O’Gorman sets three architectonic topoi in motion, charting them across a “range of political, aesthetic, and theological histories” (xiv). O’Gorman gives image, catastrophe, and economy greater presence in different sections of the book, enabling microscopic and macroscopic views of his particular objects of study as well as his ambitious inquiry as a whole. In method as well as conclusions The Iconoclastic Imagination provides a dynamic interplay of rhetorical history, theory, and criticism that together provide an inspiring example of what rhetorical studies—and rhetorical education—fully realized can see, make, and do.1In Part 2, for instance, what O’Gorman describes as “the heart of the book,” he “attend[s] not only to the explicit rhetoric of the texts … but also to subjectivities of spectatorship and the aesthetic logics of the technologies of representation in and against which they are situated” (xv). An example of the kind of profound insight such a method can provide comes two pages into O’Gorman’s conclusion: In the context of Hayek’s and Friedman’s argument that nation-states police economic systems, O’Gorman observes, The state appears as an instrument of necessity, rather than freedom. As such, we have a remarkable reversal of the ancient Greek distinction that Arendt discusses between the polis and the oikos. In the neoliberal version, politics is the space of necessity, and economics is the space of freedom. (199)To highlight the power of O’Gorman’s ideas and methods, I herein juxtapose his superlative study with another recent and worthwhile book that sets out to explicate our contemporary dis-ease.A metaphor O’Gorman uses at the end of chapter 1 pushed from likelihood to necessity my juxtaposition of The Iconoclastic Imagination with the proximately published Citizen-Protectors: The Everyday Politics of Guns in an Age of Decline by sociologist Jennifer Carlson. As O’Gorman sums up chapter 1 he observes, “though the age of market triumphalism may or may not be past, I think we remain today in important respects in the crosshairs of a contradiction with respect to the history of liberal democracy” (43). Crosshairs? And how.In Citizen-Protectors, Carlson states that she is “not … attempting to provide a value judgment on guns themselves” (10); nor does her book “attempt to advocate for specific gun policies” (9). Instead, Citizen-Protectorsexamines a world in which guns are a sensible, morally upstanding solution to the problem of crime, a world in which the NRA is not a hard-line lobby that distorts the political process in Washington, D.C., but rather a community service organization that serves middle America, and a world in which guns are attractive not only to white men but also to racial minorities. (9)Carlson’s training as a sociologist enables her to work from inside the norms and practices of men who use guns “to navigate a sense of social precariousness” (10). She analyzes what she first calls the “turn toward guns” and then “the celebration of guns” in terms of “three registers of decline”: First, “changing economic opportunities that have eroded men’s access to secure, stable employment”; second, “abiding fears and anxieties surrounding crime and police inefficacy, concerns that encourage men to embrace their duties as protectors”; and third, “a response to growing feelings of alienation and social isolation, such that guns come to represent not simply an individual’s right to self-defense but also a civic duty to protect one’s family and community” (10) and to police others—hence the book’s title, Citizen-Protectors.Carlson blames neoliberalism for the “age of decline” referenced in her title, and the loss of confidence in the state that Carlson posits harmonizes with O’Gorman’s account of legitimation crisis. Yet Carlson names an additional cause beyond neoliberalism for United States gun mania: what she calls “Mayberry,” “a fictional small North Carolina town on the long-gone Andy Griffith Show” (11). It is here that Carlson’s account becomes deeply unsatisfactory. In her words, “Rich in cultural imagery, Mayberry expresses a nostalgic longing for a ‘state of mind’ … about a particular version of America”; “Mayberry represents, in the American psyche, an idyllic space of single-family homes, nuclear families, community cohesion, and safety and security” (11). Perhaps sensing the inadequacy of the conceptual work she is asking a television program about a fictive town to do in a work of sociology, Carlson hastens to add that the real-life emergence of Mayberry depended on white flight en masse from American cities to suburbs in the 1950s, ‘60s, and ‘70s and a manufacturing-based economy that offered men a breadwinning wage to support the nuclear, single-family household that it idealized. While white middle-class Americans chased the socioeconomic security of the white picket fence, their mass divestment from urban centers helped to further concentrate and isolate poor people of color, who were left behind in American so-called ‘urban ghettos.’” (11)O’Gorman’s profound and novel connection between legitimation crisis and the aesthetics of representation offers a much more comprehensive account of the historical and cultural factors that prompt celebration of not only gun culture but other cultures of violence in the United States. What sums up the neoliberal imaginary better than the celebrated—and globally marketed—figure of the American sniper?Perhaps my preference for O’Gorman’s transdisciplinary understanding of neoliberalism and its entailments is merely a consequence of my own pluralist standpoint. While I long ago lamented Plato’s having “put the -ic in rhetoric” by adding the suffix -ike to rhetor (“Plato’s Shibboleth Delineations”), I have come to see that Plato’s ambivalence about rhetorike is—I will take it to be—a gift for rhetorical invention and reinvention. O’Gorman confesses that his study—in his words—“ranges widely”; that suits this free-range rhetorician just fine. To appropriate Luce Irigaray, this rhetoric “which-is-not-one” at its plural heart remains paideia, a teaching art. No better gift to a teacher than for a student to reciprocate and—to use a metaphor which as a non-athlete I have not earned any right to use—raise the bar. By synthesizing rhetoric’s interpretive and productive capacities in a work of unimpeachable scholarship that ends by stressing rhetoric as a teaching art, O’Gorman has, indeed, raised the bar for rhetorical studies.In his postscript, O’Gorman makes a case for, in his words, “a multidisciplinary school for the artificial in all its aspects. This would include a substantive revival of the liberal arts” (210). Nowhere more than in undergraduate rhetoric classrooms, even and especially in the required writing and speaking classes—for all students, not just honors students—can such a revival make a material difference in the quality of our polity. Many thanks to Ned for this book, for his example, and for passing to another generation of rhetorical teacher-scholars the powers of rhetoric’s kaleidoscope, through which we can glimpse in motion ideas across time.
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Abstract
Research problem: In the current information age, people are increasingly accustomed to sharing their special interests online and are influenced by the relationships developed from that sharing. The purpose of this study was to better measure peer influence in these online communities. Research questions: 1. How can peer influence in online communities be measured in a way that comprehensively incorporates peer-based characteristics, the homophily effect, and the structural position of a user in the network? 2. Is the method proposed in this study superior to other existing methods? Literature review: Previous literature on measuring online user influence can be classified into two streams: 1. Those that focus on the intrinsic characteristics of social media players to measure peer influence; 2. Those that address social network structure. Relevant computing algorithms include Topic-Based PageRank, Quality-Structure index, and so on. Although the first stream considers afocal peer's intrinsic characteristics, it overlooks the interpeer attraction in terms of similarity and discrepant knowledge among peers. The second stream mostly stresses the structures of social networks to measure network-wide peer influence but underestimates the effect of interpeer attraction that may leverage every diffusion step of peer influence through the network. To fill this research gap, this study proposes a new method of measuring network user influence that incorporates peers' intrinsic factors, interpeer influence factors as homophily effect, and network structure. Homophily refers to the degree to which pairs of individuals who interact are similar with respect to certain attributes. Methodology: From the communication sender-receiver perspective, we developed a computable method that incorporates peer-based characteristics, the homophily effect, and the structural position of a user in the network to measure the social network user influence. Two empirical studies were subsequently conducted in a social network service-based online community and an online professional logistics community to verify the effectiveness of the proposed method. Results and conclusions: The empirical results show that our proposed method provides higher prediction accuracy of user influence rank in an online community than the other existing methods. These findings lay a foundation for future theoretical exploration and provide a useful tool for targeting influential users in online communities such as blogs, bulletin board systems, and forums.
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Symposium: Responses to the TYCA Guidelines for Preparing Teachers of English in the Two-Year College ↗
Abstract
Together, these four essays by Mark Reynolds, Emily Suh, Cheri Lemieux Spiegel and Mark Blaauw-Hara, and Jeff Andelora, offer additional insights and resources for graduate programs and two-year college English departments seeking to implement the “Guidelines” principles in their local contexts. We anticipate that this symposium will further a much-needed dialogue about how two-year college English teachers are prepared.
August 2017
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Abstract
This webtext shares the invention practices and processes of two students in Michael Faris's 2016 two-week New Media Rhetoric graduate course, Sarah E. Austin and Erica M. Stone, who were tasked with creating a video of Joyce Locke Carter's 2016 College on Composition and Communication (CCCC) Chair's Address.
July 2017
June 2017
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The New Normal: Pressures on Technical Communication Programs in the Age of Austerity [by Tillery, D. and Nagelhout, E., Eds.; Book review] ↗
Abstract
This book examines some of the many struggles that various programs in the field have endured in light of the "Great Recession" and shares the faculty’s initiative to take action to ensure the sustainability of their programs. Eleven essays written by 20 different contributors from a range of institutions assist in successfully achieving the book’s purpose—namely, providing methods and models for how academic programs can “do more with less” in an age of austerity. Program coordinators and those who teach program assessment should take heart in knowing that they do not face these challenges alone, and they might use this book to brainstorm and identify solutions for their programs.
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Academy–Industry Relationships and Partnerships: Perspectives for Technical Communicators [by Bridgeford, T. and St.Amant, K.; Book review] ↗
Abstract
The book’s 11 chapters consider the importance of theorizing, initiating, and sustaining relationships between academia and industries that employ graduates of those programs. The editors argue that a strong future for the field depends on more research into shared interests. Through asking both spheres to take action, Carolyn Rude’s Foreword clarifies that the audience for the book is both academics and industry professionals. Comprehensively, the book fulfills its goal to initiate a conversation; it is a sourcebook that explores multiple contexts and lenses. Therefore, readers looking for a practical resource for initiating partnerships with businesses and industries can easily identify and select the chapters relevant to their situation.
May 2017
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Abstract
Aristotle's Organon provides an ingeniously systematic way to identify the discrete nature of disciplines that concern human thought and expression. While such an approach helps to understand the unique properties that warrant the recognition of disciplines as discrete, Aristotle's system of classification does not capture well the dynamics, synergy, and symbiotic relationships that appear when disciplines intersect. Perhaps, in fairness to Aristotle, his task was not to explore such relationships, but that does not mean that we should not try to better understand the nature and impact of disciplines such as rhetoric by examining their interplay within the dynamics of social interaction. It is this dynamism of disciplinary interaction that concerns Nathan Crick's Rhetoric and Power: The Drama of Classical Greece. Specifically, Crick's insightful work concentrates on how power (kratos) serves as the common denominator that grounds all disciplines of human thought and expression in classical Greece. Crick's perspective is shared by earlier scholars of rhetoric. For example, Jeffrey Walker's brilliant 2000 volume Rhetoric and Poetics in Antiquity helps us to understand that while disciplines may have discrete properties they are nonetheless inextricably bound together in the intersections of human symbolic action. That is, both mimetic and nonmimetic disciplines (e.g., poetry and rhetoric) work together in the social interplay of a culture's activities and, consequently, both their discrete (Aristotelian) properties and their relationship(s) with one another should be the object of study. The significance of Crick's Rhetoric and Power is revealed within the study of such relationships.Crick argues that rhetoric functioned as power in ancient Greece and that this phenomenon explains both the social contributions and the centrality of rhetoric in Hellenic culture. The quest, use, and abuse of power is a controlling force in classical Greece. “What is particularly notable about the Classical Greek inquiry into power,” Crick observes, “is that it always ended up placing power in relationship to speech” (3). From this perspective, the techne or “art” of rhetoric enables the manufacturing of power in human communication. Drawing on such modern thinkers as rhetoricians Kenneth Burke, Richard Weaver, and Chaïm Perelman, as well as philosophers Jürgen Habermas and Friedrich Nietzsche, Crick explains how this rhetorical capacity has resulting social consequences across all fields of human communication. In short, Crick's work suggests that rhetoric is the art for creating and performing social dramatism through “representative publicity” (242n26).Crick's orientation encourages us to reconceptualize rhetoric by moving away from Aristotelian notions of rhetoric as solely field-dependent casuistry and toward an idea of it as a phenomenon that encompasses all Hellenic disciplines during the classical period. To this end, Rhetoric and Power re-views such dominant aspects of ancient Greece as Homeric, Presocratic, tragic, Sophistic, Isocratean, Platonic, and Aristotelian thought. Crick's thorough and systematic treatment of each of these vectors of Greek thought is framed by the relationship between rhetoric, power, and drama. “Rhetoric,” Crick argues, “therefore stands in relationship to power as a facilitator and medium,” and “any discussion of rhetoric must be grounded in a conception of power,” since it is rhetoric that functions as a medium for power through a spectrum of symbolic forms (6, 10). All major forms of art have the capacity to serve as media to perform power; this social dimension of art helps to dramatize the crises, struggles, and issues of the time, and it is through this dramatization that we can both understand and appreciate the scope of rhetoric's influence. For example, this view of rhetoric enables us to see how the Homeric rhapsode's dramatic narrative shaped the paideia of culture through an oral epic. We can see how Presocratic philosophers, dramatists, Sophists, and Plato shifted views of power, representing it as a human capacity rather than the province of gods. Crick also shows—and I believe these are the best points of the book—that the written forms of rhetoric taken on by the historian Thucydides and the educator Isocrates demonstrated a sort of literate power that not only facilitated abstract thought but moved the mentality of Greeks from an oral, tribal perspective to a panhellenic view, transforming the provincial outlook of the civic polis into the more catholic nationalism sought by Alexander. This view of power does not carry with it any inherently negative or cynical connotation. Power, exercised through dramatized rhetoric, can be used as a force for justice; such dramatizations can praise virtue and condemn vice and can provide didactic lessons from history that offer a moral standard and normative corrective.The strength of this volume is Crick's demonstration of how the development of Greek thought and culture is best understood through power. “This effort to transform the nature of power,” Crick observes, “by drawing on rational and mythic resources remains at the core of almost any successful rhetorical endeavor” (41). Homeric discourse served as the medium for maintaining and propagating long-held traditional values, but those values would be challenged. Presocratic thinkers such as Heraclitus, for example, would introduce the notion that mythic views should yield to the newly discovered power of logos (37). The birth of tragedy in the works of dramatists such as Aeschylus would reveal theater as a new medium of power, one where rhetoric literally took the stage to make social commentary, where the “tragic choice” was a rhetorical choice of values. Comedy, as discussed here with the work of Aristophanes, in turn took on an epideictic function; in the form of ridicule and satire, power served as a corrective force exposing (and critiquing) issues for Athenian viewers. Further, as democracy emerges in Athens it becomes apparent that “power will not come from a monarch who monopolizes the tools of violence and forces his subjects to hold their tongue and prostrate themselves before authority; power will come from the free speech of citizens standing on their own feet and deliberating over how to act in concert in pursuit of possibilities” (60).Crick believes that rhetoric finds its “habitation” in situations of struggle that dominate the drama of history, as evidence of these struggles are revealed in Sophistic rhetoric and its Platonic and Isocratean challenges. Crick does an excellent job of showing how Protagoras moved from a notion of logos to a two-logoi oppositional format, advancing the position that power (not merely validity) came through securing agreement between interlocutors by deliberating a continuum of possibilities (e.g., 68). “In effect,” Crick notes, “Protagoras was the first democratic public intellectual who offered citizens a practical metaphysics of political culture which gave them not only rights and responsibilities but also self-understanding rooted in a progressive attitude toward history” (65). This distribution of power explains the popularity and sustained success of the Sophistic movement, the embodiment of which was Gorgias, who awed Athenian spectators with his ability to dramatically perform power. Even in historiography, this vector between rhetor and power becomes evident. Thucydides narrates his history of the Peloponnesian War as a dramatic power struggle, making a conscious effort to apply the sophistic power of logoi (i.e., “set speeches”) to explain human motivation and celebrate human valor (103). Only recently have historians recognized that the writings of Herodotus and Thucydides are best understood in terms of the inherent rhetorical vector of historiography and that the notion of a dispassionate reported chronicling of events fails to capture what these and other historians of their time sought to accomplish by accounting for their moments of struggle. To rhetoricians, the idea that history is rhetorical is obvious, but this is a realization that came to scholars of Greek history only recently. Crick's insights to the ideological manifestations of rhetoric and power in historiography deserves praise (109, 112).Rhetoric and Power compels us to rethink and alter our views of the most important contributors to Greek rhetoric. Crick's treatment of Plato, for example, asks us to include the Protagoras along with our standard readings of the Gorgias and the Phaedrus, if we wish to have a more complete understanding of Plato's view of the public intellectual. Crick shows that Plato comes to realize that rhetoric gives a power to philosophy, a power that provides a force of action for civic improvement. In a word, Plato's dramatization of the dialogue Protagoras makes apparent his view “that civic virtue can and must be taught” (154). What the Protagoras does is provide a plan of action that complements the inquiry into the nature and merits of (Sophistic) rhetoric in the Gorgias and the claim in the Phaedrus that rhetoric is at its best when supported by philosophy (162). I also consider this observation to be one of the best contributions of Crick's book.We can likewise appreciate the rhetoric of Isocrates through the lens of Crick's notion of power and drama. The contributions of Isocrates as a literate rhetorician are well established (179). What Crick helps us to realize is how Isocrates' concern for literacy shifted the power of rhetoric from an oral, local force to a more expansive generalized power that helped to foster and promote his campaign for panhellenism. “With the increase in the speed and ease of communication, both physically and through the written medium,” Crick observes, “Greece of the fourth century [BCE] was more and more becoming a political entity rather than a merely geographical one, and its increased scope and complexity required a medium of power, the written word, as well as a pattern of rhetorical address which could coordinate the affairs of multiple parties over a distance with detail and reliability” (183–84). Crick asks us to see the phenomenon of Isocrates (if we may call him that) as offering a form of power through a rhetoric that ushers “in the new age of representative publicity” (185). Isocrates' dream was to design a rhetoric that tribal city-states could share with a common political order and common leadership; in short, “a common Logos” (191).All that Crick does up to this point in Rhetoric and Power helps us to see rhetoric as a force in a new and important way. In this same spirit, we can now look at Aristotle's Rhetoric differently. The beginning passages of Aristotle's Rhetoric make it clear that Aristotle sees rhetoric as a source of power, even civic power. Yet Aristotle's treatment is not merely a study of an Athenian civic rhetoric of power but also an exploration of rhetoric that is intended to be generalized across city-states, a more universal accounting of rhetoric, rhetoric that is oral as well as written. As Crick observes: “In Aristotle's comprehensive vision, then, rhetoric becomes the means by which political power purifies itself through trial and error” (201). For Aristotle, Crick notes, rhetoric is a “civilizing power” that enables popular audiences to seek and attain a shared notion of aletheia (truth) that contributes to “the growth of civilization” through the deliberation of endoxa (reputable opinions) that are shared by everyone “or by the majority or by the wise” (201, 212). In short, as Crick argues, “truth, power and democracy” each serve the good of the other when rhetoric is employed in such a manner (213).It should be apparent that I consider Rhetoric and Power to be an excellent piece of scholarship, worthy of the accolades that I have given and that will doubtlessly follow from other historians of rhetoric. Are there any features that could have made this excellent work even better? There are only a few, and these are not offered as a corrective but rather as a complement to the contributions of this work. The treatment of Thucydides could have been expanded to include other historians in more detail. Herodotus, for example, is recognized as the first Greek historian because he explained how the Athenians came to defeat the Persians. More than merely chronicling events, he claimed that the Athenians had discovered the power of the collective force of democracy over the inherent flaws of Persian tyranny. I also believe that a more extended discussion of how epideictic rhetoric manifests power—especially in the treatment of Greek comedy—would have been beneficial. Finally, I believe that an extended treatment of William M. A. Grimaldi's brilliant commentaries on Aristotle's Rhetoric would have provided a richer understanding of Aristotle's view of rhetoric's dunamis and energia than offered in this otherwise insightful analysis of Aristotelian rhetoric.Crick concludes Rhetoric and Power by stating that “rhetoric as a conscious art of constituting, transforming, challenging, and channeling power came into being within the drama of Classical Greece during the height of the tragic age, and it is only within a dramatic retelling that we can capture its spirit” (225). Crick shows that both in classical Greece and even today rhetoric has the capacity to serve as “a form of power supported by the truth, directed toward the good, and exhibiting the qualities of the beautiful” (226). Rhetoricians such as Crick and myself hold onto the hope that the power of rhetoric will be used in this manner. What makes Crick's hope substantial is that his work does not buoy it up with empty platitudes but rather demonstrates through careful and insightful scholarship what happens when it is realized.
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Abstract
In chapters on the Gorgias and the Meno in his 1997From Plato to Postmodernism, James Kasterly argues that an important point made in the Gorgias is that Socrates fails to persuade Callicles. Its lesson is that philosophers will never succeed in persuading nonphilosophers if they rely on dialectic, with its premises grounded in epistemology (32, 34), and in the Meno, he finds a type of dialectic that functions rhetorically (67). In this new book, The Rhetoric of Plato's “Republic”: Democracy and the Philosophical Problem of Persuasion, Kastely builds on his earlier work. He reads the Republic as Plato's effort to address the implicit challenge posed by Socrates' defeat in the Gorgias. Plato's purpose in the Republic, he claims, is to set forth and enact an alternative to dialectic, an alternative that he identifies as a philosophical rhetoric (that is, a rhetoric for philosophers), that would enable philosophers to persuade nonphilosophers to value justice and morality above all else. The Republic, on his reading, not only (if obliquely) argues for a rhetorical alternative to dialectic but also practices it and thus attempts to constitute interlocutors and engaged readers as the moral, justice-loving subjects of a new republic.The crucial passage that generates Kastely's reading occurs at the beginning of book 2, when Glaucon enters the conversation after Socrates' exchange with Thrasymachus in book 1 has stalled. Thrasymachus, exhausted and frustrated by Socrates' dialectic interrogation and by Socrates' refusal to allow him to state his opinion directly (350e), has withdrawn from genuine engagement; instead, he placidly agrees with whatever Socrates proposes (351c). Glaucon challenges Socrates: does he want really to persuade them or just give the appearance of having persuaded them (357a–b)? Kastely argues that here Glaucon is referring to the kind of “persuasion” that Socrates has practiced on Thrasymachus—a nit-picking (from Thrasymachus's point of view) dialectic that wins on technical points but that changes few people's minds and hearts. Yet there is a potential problem with Kastely's interpretation, namely, that Glaucon does not state that the distinction he intends is between two types of persuasion (artificial and real); rather he states that the distinction is between two types of arguments on behalf of justice—arguments that propose behaving justly as prudent for the benefits that treating others well confers and arguments for living justly for its own sake, without reference to benefits. However, Glaucon may indeed mean both, as Kastely maintains. And in support of Kastely's interpretation, there are other references in the Republic to dialectic as a problematic way of convincing nonphilosophers: most noteworthy (among several) is Adeimantus's insistence that although philosophers can as a result of their training often defeat nonphilosophers in dialectical argument, this “victory” does not mean they have really persuaded their opponent or anyone (487b–d).For Kastely, the development and enactment of a rhetoric for philosophers is at the heart of the Republic: “Is it possible, then, for a philosopher to discover a rhetoric that would permit philosophy to have some sort of purchase on public opinion and persuade an audience of the truths philosophy has discovered? The Republic is aware of the importance of this question and has chosen to foreground it dramatically. It understands that, as a dialogue, it must provide an answer to that question, if philosophy is to be anything other than a deeply limited and esoteric activity. … For this dialogue simply not to self-destruct, Socrates has to make the case for a viable philosophical rhetoric” (122).The title of chapter 4, “Confronting Obstacles to Persuasion,” captures the major theme in much of the rest of Kastely's argument. The most formidable obstacle that the philosopher who would persuade nonphilosophers confronts is ideology, though Kastely does not use this term, perhaps regarding its usage in this context as ahistorical. In Kastely's words, it is the problem of our failure to recognize that “the desires of the soul have been shaped by a culture and are never encountered in innocent form” (66) or that “the work of political culture is masked, and it is mistakenly read as if current values and desires are the product of nature” (206). With regard to justice, in the view of most people we are just out of fear of punishment or of retaliation if we are unjust; if we could practice injustice to our advantage with impunity (the myth of Gyges's ring), we would, and, moreover, it would be natural for us to do so. Thus, the first challenge to the philosopher who would persuade nonphilosophers that it is in our interest to be just even if it means losing an advantage is to bring them to understand that all knowledge is “rhetorically mediated” (66). Rhetoric is not the problem but the means of cure: its duty is to make citizens aware of the rhetorical character of what they experience as natural.In chapters 5, 6 and 7, Kastely explores the particular obstacles Socrates faces if his aim is to persuade Athenians of what they may regard as ideologically counterintuitive and unnatural, namely, that a life grounded in justice is the best life. For instance, Socrates' advocacy of women serving as guardians (452a) is, on Kastely's reading, motivated not only by Socrates' belief that there is inherent value in women serving as guardians but also and primarily by his desire to illustrate how a reigning ideology blinds his interlocutors to alternative possibilities (101). While Socrates' interlocutors regard the proposal as unnatural, Socrates argues that thinking of women as guardians is only unconventional but nevertheless thoroughly reasonable.The greatest challenge Socrates faces in the Republic is persuading his listeners that philosophers should be kings. On hearing the proposal, Glaucon warns Socrates that were he to issue the proposal publicly he would be greeted with not only disbelief but also violent resistance (473e). Kastely observes that “Socrates is fully aware of the general population's low estimation of philosophy [and philosophers],” and his discussion of philosophy is a “self conscious rhetorical act designed to mollify an angry audience and to transform that anger into calmness” (109–10). If the response to the proposal were to be as extreme as Glaucon envisions, it is surely unlikely that the crowd would be prepared to engage in dialectic. The foremost rhetorical means Socrates uses to overcome these ideological prejudices are the famous images and analogies of books 6 and 7: the sun, the divided line, and the parable of the cave. Kastely reads these tropes as rhetorical versions of Platonic philosophy that can persuade nonphilosophers, treating them as evidence for his thesis that the Republic argues for and practices a rhetorical presentation of philosophy that is superior to dialectic, at least when it comes to discussing philosophy with nonphilosophers.But there is at least one problem with this interpretation of books 6 and 7 of the Republic. The argument that underpins Kastely's reading—that the Republic is about a search for a rhetorical alternative to dialectic—seems to me to rest on the assumption that Socrates could have presented a more technical and accurate description of these truths but instead took into consideration the limitations of his audience. He chose images because they were more effective than dialectic's definitions and divisions. But Socrates claims that the nature of the subject requires use of images. In a subsequent chapter, Kastely concedes that “even Socrates himself cannot claim with certainty that he has achieved a full philosophical vision” of goodness (157). At least through the period of the Republic, Socrates notoriously relies on analogies and images to describe the good. Socrates resorts to images because he has no choice, not because rhetorically images are the preferred means for a particular audience. In Kastely's defense, it is true that these images have an affective dimension that makes them appealing, and the fact that there are no alternative ways to express this vision does not make the images less rhetorical. They function rhetorically, neither dialectically as argument nor as the simplification of teaching.That a specific philosophical rhetoric is not thematized as such in the Republic leads Kastely almost necessarily to argue that Plato and Socrates enact their program through mimesis rather than overtly arguing for it. Socrates in effect says do as I do here rather than do what I say, since I don't say much about rhetoric. For Kastely, Socrates' criticism of the mimesis of epic poetry and drama is tacit admission of its effectiveness (210), and he would in fact employ it to a good end to advance his own program: “While the Republic ostensibly argues for a certain kind of rhetorical constitution through a specifically prescribed curriculum, what it offers its readers is in fact a different kind of education embodied in the mimetic presentation of an extended act of persuasion. Presumably, Plato intends this kind of education or rhetorical constitution for the actual readers of the dialogue—the readers who have already been subjected to the cultural influences that Socrates would undo or minimize” (79). At the heart of this mimetic theory is “an act of constitution or identification” (217). On Kastely's reading, the rhetoric Socrates enacts in the Republic is obviously not the rhetoric that Socrates criticizes in the Gorgias. The rhetoric that Kastely sees in the Republic is to be “understood as a practice of individual and political constitution” (220). This Burkean description is not one that Plato would associate with rhetoric, though it is not impossible (given the way he envisions dialectic functioning) that Plato could imagine a type of dialectic that is similarly transformative. There are many varieties of dialectic in Plato, including less rule-driven varieties that resemble the semidisciplined conversation of the Republic. Kastely has appropriated for rhetoric what others (including Plato) might see as a version of dialectic. But perhaps this objection reduces to a quibble about names.Socrates' famous admission in book 9 that only divine intervention could bring about the rule of philosopher-kings would seem to announce the failure of the philosophical rhetoric that Socrates (on Kastely's reading) had hoped would mimetically persuade interlocutors and readers. Kastely's response to the challenge that book 9 presents is twofold. With most other commentators, he argues that Plato never intended to present an ideal polis in the Republic: the description of the guardians, the philosopher king, and so forth was never to be taken literally. The Republic is not about the formation of an ideal state; the description of the kallipolis that dominates is in fact a trope to show the formation of the properly ordered soul. If this is the case, then Socrates' admission does not thwart his purpose. Secondly, Kastely argues that Socrates' withdrawal from politics can be read as a rejection of the imposition of the philosophical life by a philosopher, who is, after all, a king, in favor of the transformation of individual citizens through the rhetorical means that he sees Socrates' enacting (181).Kastely's is a bold thesis. It asks us to accept not only that Plato came to accept a socially responsible role for rhetoric in the polis but also that in the Republic Plato acknowledges epistemologically that there is no escape from culture, that all “knowledge” is rhetorically mediated. It is also an honest book, as Kastely raises and addresses objections to his reading. Because it is an honest, rigorous book, I benefited immensely from the encounter with it, though I was ultimately not persuaded by its thesis.
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The essays in this volume were selected from the 2016 Symposium of the American Society for the History of Rhetoric: “Rhetoric In situ” held in Atlanta, Georgia. The archaeological term in situ describes an artifact found in its original resting place. Artifacts not in situ are generally considered to lack context and possess less value to the archaeologist. This theme was, in part, inspired by Richard Leo Enos’s call for “rhetorical archeology,” including the discovery of new texts and recognition of nontraditional artifacts, as well as new approaches with greater attention to context (40). Similarly, Patricia Bizzell and Susan Jarratt have argued that one way to enhance our study of rhetoric’s traditions might be to “examine the rhetorical activity of a particular historical period in depth, with traditional, non-traditional, and new texts providing contexts for each other, and all embedded in much ‘thicker’ historical and cultural contextual descriptions than scholarship has provided heretofore” (23). Such a synchronic approach might demand new or borrowed methods, for example, those of cultural geography, archaeology, or art history. The essays included here reflect concerns about the scope of the rhetorical tradition, methods of rhetorical historiography, the recovery of nontraditional rhetorical artifacts, and ways of addressing rhetorical context, all of which lie within the expansive bounds of rhetoric in situ.The essays in the issue are organized somewhat thematically, grouped around Dave Tell and Diane Favro’s keynote addresses. Perhaps unsurprisingly, all of the essays are deeply rooted in place—the Mississippi Delta (Tell), Atlanta (Adamczyk), northern Georgia (Eatman), Jordan and Syria (Hayes), Rome (Favro), Athens (Kennerly), and Ancient Cairo, Oxyrhynchus, and Nag Hammadi (Geraths). The attention to methods used by the authors in this collection stand out. The first two essays by Tell and Adamczyk offer the kind of “thick” contextual work referenced by Bizzell and Jarratt but offer a diachronic approach to examine how memory and place change over time in relation and response to complex historic, social, and economic factors. The next two essays (by Eatman and Hayes) use a “participatory approach to rhetorical criticism … to analyze embodied and emplaced rhetoric” referred to as “in situ rhetorical fieldwork” (Middleton et al., 1). Favro’s approach bridges the essays that use participatory methodology and the classically focused essays that follow through the use of experiential technology. This technology allows the contemporary scholar to experience ancient places. The last two essays (by Kennerly and Geraths) turn to place as a lens to investigate (the reception of) canonical figures/texts informed and reformed by archaeological discoveries.Dave Tell’s keynote “Remembering Emmett Till: Reflections on Geography, Race, and Memory” opens the symposium issue by articulating the importance of the “politics of being on site” and the interrelationships of money, topography, affective power, and race in remembering Till. While Tell argues that “memory is established by place,” he concludes that the inverse is true as well: “the sites of [Till’s] murder have been transformed by its commemoration.” Similarly, Christopher Lee Adamczyk, in “Confederate Memory in Post-Confederate Atlanta—a Prolegomena,” argues for considering the changing physical and social contexts of memory sites over time. In this case, Adamczyk examines how monuments in Oakland Cemetery (an obelisk and the Lion of Atlanta) representing the “lost cause” narrative were located outside (spatially and ideologically) Atlanta, which was considered a progressive model of the “New South”; however, in the early 20th century a complex set of circumstances including the expansion of the industrialized city into the area once used as Civil War battlefields ultimately changed the relationship between the city and the “lost cause” narrative.Also focused on the geographic South, Megan Eatman’s essay, “Loss and Lived Memory at the Moore’s Ford Lynching Reenactment,” uses rhetorical fieldwork—participant observation at lynching reenactments—to access embodied memory. She marks this approach as in tension with the archive, which tends to present lynching photography from the perspective of white supremacists who took the photos and inadequately accounts for loss. Here Eatman advocates for participatory methods as an opportunity to access the “repeated embodied transfer of cultural memory” and to decenter racist narratives of lynching. Though focused on a very different moment in time and place—2014 Jordan—Heather Ashley Hayes’s “Doing Rhetorical Studies In Situ: The Nomad Citizen in Jordan” is closely related to the previous essay, particularly in its critique of power, though the emphasis shifts from a focus on emplaced rhetoric to a focus on embodied rhetorics about place. Hayes argues explicitly for participator rhetorical fieldwork not just for the sake of documenting “the moment of rhetorical invention,” but as a means for the rhetorical critic to “co-create imagined rhetorical possibility,” “destabilize colonial power,” and “to suggest that a literal transportation of the rhetorician into a space where discourse is being produced can, and should, be considered one way the arc of materialist rhetoric can intersect with struggles for decolonizing our field.”The final set of essays in this volume shifts to the classical period where the in situ methodologies discussed in the first set of essays becomes more challenging, if not impossible, given that access to place is limited. The classical essays begin with another keynote address from the symposium by Diane Favro, architectural historian and the founder and director of UCLA’s Experiential Technology Lab. In “Reading Augustan Rome: Materiality as Rhetoric In Situ,” she takes a research question: Did the changes to the city of Rome by the emperor Augustus effect the way an average viewer experienced the city? Using digital humanities technology, Favro is able show how a contemporary researcher can still experience the ancient landscape to answer such questions. Kennerly, while also focused on the classical period, departs from the participatory and experiential, instead using situatedness as a lens to examine Socrates. She argues that simultaneously we know more of the “hyperlocalized” Socrates through archeology and the decontextualizes Socrates through his reception. Socrates was, Kennerly argues, an outsider in Athens and as such is often a resource for others in liminal spaces—here Martin Luther King Jr. and James Baldwin. Cory Geraths “Early Christian Rhetoric(s) In Situ” closes the volume by answering Enos’s call for a rhetorical archeology—both recounting the discovery of gnostic texts in the 19th and 20th centuries and suggesting the implications of those texts for the field, including a better understanding of women’s participation in early Christian rhetoric.The scholarship from the 2016 symposium envisions the future of the history of rhetoric as richly embodied and emplaced, intertextual, dynamic in methodology, and importantly, engaged with discourses of power in an effort to recover diverse voices, memories, and experiences.
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Kant’s Philosophy of Communication provides a valuable and thought-provoking reassessment of Kant’s place in the rhetorical tradition. Complementing recent work by Scott Stroud, Pat Gehrke, and others who have essayed an expanded role for rhetoric in Kant’s critical works, Ercolini focuses on texts at the edges of the Kantian canon to produce an account of an “‘other’ Kant” (7) who provides a counter-narrative to caricatures of enlightenment thought as being dismissive of rhetoric (220). Ercolini frames Kant’s enlightenment as a practice: a process of embodied, collective knowledge production and critique with a robust role for rhetoric, communication, and social exchange (220). In addition to contributing to rhetorical studies of Kant, this account of Kant as an explorer of the social, embodied, and affective dimensions of thought takes a place beside the work of twentieth- and twenty-first-century philosophers, from Gilles Deleuze and Michel Foucault to Jean-François Lyotard and Jürgen Habermas, who have explored Kant’s continued relevance for contemporary philosophical and political concerns.The first two chapters of Ercolini’s book address Kant’s relationship to rhetoric in conversation with existing rhetorical scholarship on Kant. Ercolini sums up rhetorical engagement with Kant’s most direct discussions of rhetoric, arguing that, while Kant disparages a narrow vision of oratorical practice, his work accords a wide role to “communication, reasoned public discourse, deliberation, critique and other elements” (6) of the broad intellectual projects associated with contemporary rhetorical studies. These chapters also push back against the austere image of Kant’s life that modern philosophy has inherited, discussing Kant’s interest in billiards and gambling, the vibrancy of his lectures, and his lively social milieu (7–8), all of which attest to an interest in discussion and public engagement. Ercolini’s observations in these chapters complicate Kant’s attitude toward rhetoric rather than establishing him as its champion, but this approach is an asset: Kant is set on philosophical common ground with rhetoric without underplaying the tensions and complexity found in his thought.In an elegant compositional gesture, the following chapters mirror each major aspect of Kant’s critical philosophy, treating the metaphysical, ethical, and aesthetic facets of the “other” Kant. In Chapter 2, Ercolini examines the tepid response that initially greeted the Critique of Pure Reason, focusing on Kant’s reply to a critical review by Christian Garve that set much of the tone for the Critique’s initial reception. Working through Kant’s exchanges with Garve, as well as the polemic against Garve’s review in the Appendix to the Prolegomena to any Future Metaphysics, Ercolini argues that the failure of other philosophers to effectively popularize the insights of the first Critique prompted Kant to reflect on the need for popular philosophical work. Kant distinguishes “alleged popularity’” (78) that renders philosophical insight in buzzwords and slogans without intellectual rigor from true popularity: writing that places critical philosophy in conversation with public concerns in order to prompt collective debate and advance the task of thought beyond the musings of the lone philosopher (64). In this sense, “the monument of Western intellectual history known as the first Critique actually serves as a propaedeutic to the Prolegomena” (66) and its popular articulation of critical philosophy.In its inversion of the status of Kant’s Critiques relative to his more avowedly popular philosophy, Chapter 2 serves as the fulcrum of the book’s argument, providing a clear rationale for the ethical and aesthetic discussions in the rest of Ercolini’s book. Chapter 3 extends the idea of popularity to develop an “embodied ethics” (91) out of Kant’s anthropological texts and the Groundwork of the Metaphysics of Morals, arguing that even as Kant insists on the purity of the categorical imperative, he cannot escape the impurity of empirical examples and the ethical vertigo they create. Kant’s anthropological texts offer a parallel ethics focused on the “dynamic between discipline and enjoyment” (129) that characterizes sociability and conversation in public, and emphasize the body and its pleasures, offering insights for communication ethics centered on alterity and the care of the self.Chapters 4 and 5 mirror the later critical philosophy’s discussion of aesthetic judgment. Chapter 4 introduces the Critique of Judgment’s key concepts, and frames Kant’s turn to aesthetics as both a primary site of concern about rhetoric and an account that, rather than dismissing rhetoric, “infuses [it] with a capacity and power that certainly deserves attention and respect,” even if it remains a worry for Kant (163). Chapter 5 engages Kant’s writings on tone and style. Ercolini argues that Kant’s explicit reflections on style provide a set of strategies for effective popular scholarship, as well as a guide to ethical rhetoric that emphasizes liveliness, perspicuity, a balance between logical and aesthetic perfection, and a style that is “communicable and intelligible to all who have functioning faculties in common” (174). Chapter 5 concludes with a consideration of tone, Kant’s term for the affective dimension of language. Beyond augmenting the observations about style from earlier in the chapter, the discussion of tone affirms that style and rhetoric for Kant are more than merely ornamental: they affectively dispose the listener in accordance with a given message (190). While more work remains to expand this connection, Ercolini’s discussion of tone sets up the basics of a materialist theory of rhetorical style that merits future expansion.Beyond the contributions it makes to rhetorical studies of Kant, Ercolini’s book is important to scholars of rhetorical history for the way it brings the world of eighteenth-century German philosophy to life. The book places many of Kant’s occasional essays in context as engagements in the public debates of Kant’s time (201), and uses that context to make a powerful case for those essays’ significance as public scholarship. Ercolini also fleshes out Kant’s role in the German enlightenment, particularly with respect to rhetoric’s place in the academic system in which Kant taught (48–57), and deftly treats Kant’s debates with other scholars and his participation in Königsberg’s social circles. These discussions generate the book’s most significant claims about the history of rhetoric—against the thesis that the enlightenment heralded a denigration of rhetoric, Ercolini argues that scholars need only look in the right places to find evidence of a vibrant rhetorical culture of which Kant was a part.Kant’s Philosophy of Communication is an enjoyable read that will provide substantial food for thought to philosophers of communication, historians of rhetoric and philosophy, theorists of public scholarship, and anyone familiar with the basics of Kant’s critical philosophy. The primary place the book could do more (and its biggest opening for future work) is in the implications it outlines for rhetoric’s discussions of contemporary philosophy. Ercolini places her reading in conversation with a number of more contemporary uptakes of Kant’s work (14), and engages at length with Deleuze’s work on Kant (in Chapter 4) and Foucault’s essay on “What is Enlightenment?” (in the introduction and conclusion). These readings work well as written, but the short circuit they make between Kantian enlightenment and the concerns of contemporary materialist and poststructuralist theories of rhetoric remains to be explored. Moreover, some of the traveling companions Ercolini selects for Kant sit uneasily together—Foucault’s and Habermas’s versions of enlightenment would hardly agree, and while that tension is highlighted (212-–13), the implications of the “other” Kant for the relationship between these thinkers are not fully explored. If taken at their full value, Ercolini’s claims about Kant might productively trouble many of rhetoric’s narratives about modernity and its afterlives. Such troubling deserves to be further pursued, in this work or future projects.
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ABSTRACT In the nineteenth and twentieth centuries, an unprecedented number of Gnostic manuscripts were unearthed at sites across Egypt. Discovered on the Cairo antiquities market, in ancient trash heaps, and in buried jars, these papyri have radically refigured the landscape of early Christian history. Rhetoric, however, has overlooked the Gnostics. Long denigrated as heretical, Gnostic texts invite historians of rhetoric to (re)consider the role of gender in the early Church, the interplay between gnōsis and contemporary rhetorical concepts, and the development of early Christian rhetorical practice(s) within diverse historical contexts, including the Second Sophistic. In response to recent calls for rhetorical archaeology, this essay returns to Cairo, Oxyrhynchus, and Nag Hammadi. These three locations refigure early Christian rhetoric(s) in situ.
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All the pieces in this issue ask readers to consider, reflect on, and try new ways of engaged teaching and learning, but in particular a cluster of pieces speak to current national conversations about service-learning and civic engagement.
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This dialogue considers the future of service-learning in two-year colleges given the issues raised by Kassia Krzus-Shaw, Jennifer Maloy, and Nancy Pine, based on their experiences in two-year college classrooms and contributions to TETYC.
April 2017
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On November 2, 2016, Theresa Jarnagin Enos unexpectedly passed away at her home in Tucson, Arizona, leaving behind a trailblazing legacy of work in writing, teaching, scholarly editing, (wo)mentori...
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Front matter for Reflections Volume 17, Issue 1, Spring 2017 issue.
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Correction| April 01 2017 Erratum Pedagogy (2017) 17 (2): 371. https://doi.org/10.1215/15314200-3845932 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Erratum. Pedagogy 1 April 2017; 17 (2): 371. doi: https://doi.org/10.1215/15314200-3845932 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search Books & JournalsAll JournalsPedagogy Search Advanced Search The text of this article is only available as a PDF. 2017 Article PDF first page preview Close Modal Issue Section: Erratum You do not currently have access to this content.