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September 1998

  1. Toward a Feminist Rhetoric: The Writing of Gertrude Buck
    Abstract

    This work collects together the writings of Gertrude Buck (known for her work on the history of composition), aiming to show her thoughts on rhetorical theory, some selections from her textbooks on argumentative and expository writing, her poetry and fiction, and a play, Mother-Love.

    doi:10.2307/358361
  2. Contingency Blues: The Search for Foundations in American Criticism
    Abstract

    Paul Jay focuses his analysis on two strands of American criticism. The first, which includes Richard Poirier and Giles Gunn, has attempted to revive what Jay insists is an anachronistic pragmatism derived from Emerson, James, and Dewey. The second, represented most forcefully by Richard Rorty, tends to reduce American criticism to a metadiscourse about the contingent grounds of knowledge. In chapters on Emerson, Whitman, Santayana, Van Wyck Brooks, Dewey, and Kenneth Burke, Jay examines the historical roots of these two positions, which he argues are marked by recurrent attempts to reconcile transcendentalism and pragmatism. A forceful rejection of both kinds of revisionism, Contingency Blues locates an alternative in the work of the border studies critics, those who give our interest in contingency a new, more concrete form by taking an historical, cultural, and anthropological approach to the invention of literature, subjectivity community and culture in a pan-American context.

    doi:10.2307/358368

August 1998

  1. Don Paul Abbott, Rhetoric in the New World. Rhetorical Theory and Practice in Colonial Spanish America
    doi:10.1023/a:1007746827314
  2. Ancient Rhetorical Theory and Paul
    doi:10.1525/rh.1998.16.3.324

July 1998

  1. Accommodating Science
    Abstract

    Commentary: When this essay first appeared more than 10 years ago, it built on a small but substantial body of scholarship that declared scientific writing an appropriate field for rhetorical analysis. In the last 10 years, studies of scientific writing for both expert and lay audiences have increased exponentially, drawing on the long-established disciplines of the history and philosophy of science. These newer studies, however, differ widely in approach. Many take the perspective of cultural critique (e.g., the work of Bruno Latour and Stephen Woolgar), whereas others use the tools of discourse analysis (e.g., Greg Myers, M.A.K. Halliday, and J. R. Martin). But, application of rhetorical theory also thrives in the work of John Angus Campbell, Alan Gross, Charles Bazerman, Jean Dietz Moss, Lawrence J. Prelli, Carolyn Miller, and many others. Randy Allen Harris offers a useful introduction to this field in Landmark Essays on Rhetoric in Science (1997). “Accommodating Science” applies ideas from classical rhetoric and techniques of close reading typical of discourse analysis to the question of what happens when scientific reports travel from expert to lay publications. This change in forum causes a shift in genre from forensic to celebratory and a shift in stasis from fact and cause to evaluation and action. These changes in genre, audience, and purpose inevitably affect the material and manner of re-presentation in predictable ways. Two concerns informed this study 10 years ago: the impact of science reporting on public deliberation and the nature of technical and professional writing courses. These concerns have, if anything, increased (e.g., the campaign on global warming), warranting continued scholarly investigation of the gap between the public's right to know and the public's ability to understand.

    doi:10.1177/0741088398015003006
  2. Ethos Versus Persona
    Abstract

    Commentary: When “Ethos Versus Persona” was published in 1988, I was aware that these constructs easily transcend their ancient roots and that their richness and complexity have wide-ranging implications for contemporary rhetorical analysis and criticism. But I had no idea I was exploring concepts that would prove useful a decade later in understanding the political and legal travails of President Bill Clinton. As of this writing (March 1998), the president of the United States is caught in a firestorm of controversy surrounding alleged sexual improprieties and possible illegal acts (perjury, subornation of perjury, obstruction of justice). The national media are operating at a fever pitch to supply instantaneous information and analysis. And the American public, even if they might want to, cannot escape the deluge. By all accounts, the president's approval ratings should be sinking like a rock. Yet commentators from all sides of the political spectrum are astounded that his ratings have soared to an all-time high. At the heart of this conundrum is the question of character and how audiences (or readers or voters) judge character. High-minded conservative pundits such as George Will are railing that this presidency has become so tawdry that, for the sake of national integrity, it must be terminated. Mr. Will apparently subscribes to the (decidedly modernist) theory that a person must not just seem good but be good in order to be credible. But do the approval ratings suggest that the American people have adopted the more postmodern (but also ancient amoral) view that politics is not just about appearances - it is appearances? Maybe. Or has the public - perhaps subscribing to Will's ontology after all - concluded that the taciturn special prosecutor, Kenneth Starr, has employed questionable tactics in obtaining evidence and that, by comparison, the president's character does not seem so bad after all? Regardless of what theories may or may not be reflected in public opinion polls, have the president and his handlers been successful (thus far) in maintaining his image as a credible figure? Or is it just the economy, stupid? “Ethos Versus Persona” does not provide answers to these questions, of course. But it might yield some interesting ways to think about rhetoric and presidential politics as we close out the century. In any event, I would like to express my sincere thanks to Washington and its players for a months-long morality play enacting the tensions that energize ethos and that become even more apparent in any juxtaposition of ethos and persona. I could not have written a better or more timely script myself.

    doi:10.1177/0741088398015003009

June 1998

  1. Jurgen Habermas "What is universal pragmatics?"
    Abstract

    One of the most difficult tasks for any professional communicator is identifying and negotiating the political shoals in an organization. In his essay "What is universal pragmatics?" Habermas (1979) describes a broad, universal concept of pragmatics (the study of language use in a specific situation), one that is useful for analyzing how power affects organizational communication. By exploiting the sociological aspect of Habermas' universal pragmatics, communicators can use his theory to understand how power affects communication in the workplace. I briefly describe Habermas' theory, modify his theory to relate more specifically to communication in an organization, and provide a brief example illustrating the theory's usefulness.

    doi:10.1109/47.678557
  2. The Empty Garden: the Subject of Late Milton by Ashraf H. A. Rushdy, and: Milton and the Revolutionary Reader by Sharon Achinstein
    Abstract

    Reviews 339 preachers' macaronic compositions, recently well-documented by Siegfried Wenzel. All ingeniously augment the means of sharing Christian wisdom among the laity. Georgiana Donavin Ashraf H. A. Rushdy, The Empty Garden: the Subject of Late Milton (Pittsburgh: University of Pittsburgh Press, 1992) xvii + 515 pp. Sharon Achinstein Milton and the Revolutionary Reader (Princeton, NJ: Princeton University Press, 1994) xv + 272 pp. Hardly any student of modem American politics would fail to agree that the mass media—specifically television—play a key role in structuring political discourse. Whether or not individual politicians and their media representatives actually formally study mass communication, all know the forms, demands, and constraints of television. Failure to master the medium usually results in failure to win an election or carry the day in a discussion of public policy. Further, the medium creates a series of expectations in viewers, expectations that must be met or consciously manipulated and subverted by any political writer or speaker. Now, imagine reading a scholarly book on modem political discourse that may mention television but does not examine its characteristics as a medium or the viewing habits or demographics of the audience, and yet claims to study "media". Such is frequently the situation in current studies of the literature, politics, and political discourse of seventeenth-century England. The word "rhetoric" often appears in titles, and indeed in authors' arguments, but, on inspection, a reader hoping to find discussion of the ars bene dicendi as an epistemic approach to structuring political language will be disappointed. Too often "rhetoric" simply becomes a synonym for "language" or "trope", rather than a means of inquiry into the workings of argument. 340 RHETORICA The reasons for scholarly attention to political language in the period are manifest. The century claims what for many historians is the first modern revolution, complete with a nascent public sphere, people beginning to perceive themselves as public actors, and, most importantly, a free press that empowered both. It claims many writers engaged in pamphleteering who at any time would rank with the best in the language, from William Prynne and John Lilbume to Thomas Hobbes and John Milton. Milton's stature as a poet guarantees attention to his political prose and to the politics of his great poems. Moreover, without question, the educational practice of the century, beginning in the grammar school, was relentlessly rhetorical. Rhetoric thus saturated seventeenth-century writers and readers as much as television does the modern political nation. The period is thus ripe for rhetorical analysis. I examine here two recent exemplars of Milton studies that illustrate the gulf between "rhetorical study" and knowledge of rhetoric that pervades current seventeenth-century scholarship. Both books have been extensively, and largely favorably, reviewed in reputable journals. One received the James Holly Hanford Award from the Milton Society of America as the best book on Milton published in 1994. Both are learned and engaging, and both offer valuable insights into Milton's work. But the arguments of both are compromised by the writers' apparent unfamiliarity with the entire field of the history of rhetoric. In one case, the author's knowledge of rhetoric is limited; in the other, the author lacks any comprehension of rhetorical theory, principle, or practice. My purpose here is to highlight the ways in which this blind spot affects the theses of these two otherwise powerful books, and to call attention to two recent studies of other periods that admirably achieve, through their grasp of rhetoric, what the Miltonists attempt. In The Empty Garden, Ashraf H. A. Rushdy offers a study of the Jesus of Paradise Regained as founder of a religious culture that offers a "new way of knowing and a new way of being" (xi) through self-knowledge gained by "reading", broadly defined as interpreting both the written word and the "text" of the world. Through his creation of Jesus, and his contrast of that Jesus to the Samson of the companion work Samson Agonistes, Milton becomes Reviews 341 a powerful cultural critic, ultimately arguing that the relationship between self-knowledge and self-representation may best be negotiated through politics. As Rushdy makes abundantly clear in his first chapter, "'Confronting the Subject: The Art of...

    doi:10.1353/rht.1998.0024
  3. Pagan and Biblical Exempla in Gregory Nazianzen. A Study in Rhetoric and Hermeneutics by Kristoffel Demoen
    Abstract

    Reviews 329 communicating what he had to say to his various audiences. For this reason Anderson is also right in insisting on the use of ancient rhetorical theory and practice in the original languages. I would add that further help may be gained from the commentaries of the fathers of the Church and those later writers who were more familiar with rhetoric than most of use are, e.g. Melanchthon or the Jesuits, and also from modem rhetoric. In addition to a select bibliography and full indices, there is a useful, select glossary of Greek rhetorical terms (pp. 259-302 and 303-14). This is a most welcome contribution to the debate which has suffered a great deal from various kinds of confusion, a book itself well-planned and clearly argued, offering a good deal of help to those who are interested in this controversial subject. It is important because it also raises some general questions as regards the possibilities and limits of rhetorical criticism, and while I disagree with the author on a number of points, I do not hesitate to recommend it to the critical reader. C. Joachim Classen Kristoffel Demoen, Pagan and Biblical Exempla in Gregory Nazianzen. A Study in Rhetoric and Hermeneutics, coll. Corpus Christianorum, Lingua Patrum, 2 (Tumhout: Brepols, 1996) 498 PP· Cet ouvrage a parfaitement sa place dans la collection prestigieuse du Corpus Christianorum, non seulement parce qu'il y côtoie l'admirable Corpus Nazianzenum, mais parce qu'il fait progresser de façon décisive la connaissance des oeuvres de Grégoire de Nazianze et de sa manière de composer. Il comporte deux grands ensembles, un exposé constitué de deux parties, et un répertoire (p. 325-458). Il s'agit d'une analyse rhétorique de Vexemplum, qui va donc au delà du procédé stylistique, pour l'étudier comme moyen de persuasion. Cela implique une enquête sur la tradition rhétorique dont Grégoire est tributaire, ainsi que l'examen des jugements explicites et sous-jacents portés sur les 330 RHETORICA vecteurs des deux courants culturels que fait se rencontrer "le Théologien", l'hellénisme et ses (xûôoi, le christianisme et la Bible. Le livre est issu d'une Dissertation doctorale présentée à l'Université de Gent (Gand) en février 1993. L'introduction part de l'attitude ambiguë de Grégoire à l'égard de la tradition classique, pour esquisser une idée qui prendra toute sa force au terme de l'ouvrage: voulant rivaliser avec les écrivains non chrétiens, Grégoire sépare l'hellénisme de la religion; cette conception restrictive lui donne le moyen de reconquérir l'hellénisme (après la tentative anti-chrétienne de l'empereur Julien); K. Demoen illustre cette reconquête par l'usage rhétorique d'exemples pris dans la mythologie, dans l'histoire et dans la Bible. Les éléments de l'étude sont de nature narrative. Les sources, du côté grec, sont la mythologie, les légendes, l'histoire, les fables et, par ailleurs, les récits bibliques (épisodes historiques de l'Ancien Testament, paraboles du Nouveau Testament). Ne sont retenues que les "histoires" qui ont une fonction exemplaire. Dès le début est proposée une définition du παράδειγμα, distingué de μεταφορά, παραβολή, γνώμη, σύγκρισις, définition élaborée à l'aide des théories antiques analysées dans le premier chapitre (p. 33-50): "l'évocation d'une histoire (de la Bible ou de la tradition païenne) qui s'est réellement produite ou qui n'est pas arrivée, dont la matière ressemble ou est liée au sujet traité, qui est associée implicitement ou explicitement à ce sujet comme argument (preuve ou modèle) ou comme ornement, et qui prend la forme d'une narration, de la mention d'un nom, ou d'une allusion" (p. 25). Le corpus est fait principalement des poèmes de Grégoire, très hétérogènes, les oeuvres en prose intervenant surtout à titre d'illustration ou de confirmation. L'entreprise se situe (p. 26) dans la perspective érudite de la Συναγωγή; kai; έξήγησις de Cosmas de Jérusalem, scholiaste du VIIIe si...

    doi:10.1353/rht.1998.0021
  4. Ancient Rhetorical Theory and Paul by R. Dean Anderson Jr
    Abstract

    324 RHETORICA Milonis F2, where it should be pointed out that the words sine ore used to describe Clodius are parallel to an expression at Pro Caelio 78. Crawford's comments on this fragment (at the beginning of a speech) offer a good explanation of the personal invective in the Pro Caelio passage (end of the speech) which is ignored in the standard edition. Jane Crawford has provided a rich and valuable book that will be the necessary starting point for future work on the fragments. Historians and students of classical rhetoric are in her debt. Now that we have commentaries on the fragmentary speeches, let us hope that they will help inspire some much needed commentaries on Cicero's surviving orations. Robert W Cape Jr. R. Dean Anderson Jr., Ancient Rhetorical Theory and Paul (Kampen: Kok Pharos Publishing House, 1996) 315 pp. Rhetorical criticism appears to have become fashionable in biblical studies lately, and some people seem to regard it as a kind of magic providing answers to all questions and solutions to all problems of interpretation. Critics of modem literature discovered some decades ago that rhetoric had something to offer for the interpretation of texts, while classicists never lost sight of the ancient handbooks of rhetoric and their precepts. It is most fortunate, therefore, that a scholar with both a classical and a theological training should have chosen to write a book on Ancient Rhetorical Theory and Paul, addressing himself to two questions: whether Paul knew and consciously worked with rhetorical theory (or some aspect of it) in mind (p. 249) and what kind of help ancient rhetoric has to offer for the interpretation of Paul's letters. The author begins with a very brief historical account of rhetorical criticism of the Bible—St Augustine, Melanchthon, Muilenberg, Kennedy, Mack and a few remarks on Perelman— mentioning neither Chrysostom nor Marius Victorinus or Betz to whom he refers later. This section is not very satisfactory, because Reviews 325 in its first part it is largely derivative and far too short to be useful, in the second it contrasts Perelman's "New Rhetoric" with ancient rhetoric instead of emphasizing how much the former is indebted to the latter. The second chapter is devoted to the sources for ancient rhetorical theory from the Rhetorica ad Alexandrum to Quintilian, ending with an overview in which the usefulness both of the various aspects of rhetorical theory and of the individual works and their methodology for rhetorical criticism are considered. Here the author shows himself a well-informed master of the subject, though somewhat arbitrary in the selection of secondary literature and editions he is referring to, as he omits all works in French and (with one exception) in Italian. As regards the basic issue whether ancient rhetorical theory may offer help in interpreting Paul's epistles today, Anderson stresses several important points: a) "Given that the specific topoi allocated to the three genres of rhetoric have little in common with the arguments and topoi used in the letters of Paul .., we must conclude that rhetorical genre analysis of Paul's letters has little value" (p. 90); b) "Such labelling (sc. of an extant speech by various terms for arguments and figures).. does not really help us much unless we can say something about the use and function of such arguments or figures" (p. 92). But I find it difficult to agree with Anderson , when he says: "Our conclusions, then, tell us more about how ancient critics might have viewed Paul's literary abilities, than about what Paul himself may have thought"; surely, our conclusions may tell us what Paul thought and how he tried to impart his ideas and views to his readers and audiences. In the section on the "relation of rhetoric to epistolography" Anderson discusses first a few of the earlier attempts by a number of scholars to define various types of letters, then the ancient handbooks of epistolography, at the end tentatively suggesting "that it is in vain to strictly apply a scheme of classification designed for speeches to letters" (p. 100) and criticizing Betz, Kennedy and Stowers. Next, after rejecting Betz's claim that Galatians is an apologetic letter...

    doi:10.1353/rht.1998.0020
  5. The Evangelical Rhetoric of Ramon Llull: Lay Learning and Piety in the Christian West Around 1300 by Mark D. Johnston
    Abstract

    RHETORICA 336 Mark D. Johnston, The Evangelical Rhetoric of Ramon Hull: Lay Learning and Piety in the Christian West Around 1300 (New York, Oxford: Oxford University Press, 1996) xii + 274 pp. This book continues the author's already distinguished investigations into Ramon Llull's theories on language. While Johnston's previous work The Spiritual Logic of Ramon Llull (Oxford: Clarendon Press, 1987) focuses on Llull's argumentative methods for justifying medieval Catholicism, his recent book articulates lullian principles of eloquence. The Evangelical Rhetoric of Ramon Llull demonstrates Llull's significant contribution to the field of rhetoric: the innovative use of his Great Art as an inventional tool. With fine organization, Johnston evokes a wide variety of lullian texts coalescing in a theory of rhetoric. The first three chapters outline Llull's premises for effective speech. Chapter 1 summarizes the heuristic method of the Great Universal Art of Find Truth, from which discourse proceeds. The Great Art employs an elaborate system of comparison, relying on nine letters of the alphabet—B, C, D, E, F, G, H, I and K—to symbolize absolute and relative principles, concepts and questions for discovery. When combined, these letters yield knowledge of divine truth which can illuminate a variety of arts, in this case, Christian wisdom for rhetoric. Like Augustine, who declares charity the ultimate end of reading and preaching, Llull calls theological understanding the end of speech whose material derives from the Great Art. Chapter 2 depicts Llull's vision of divine truth, a picture of interconnected creation, described in a representational language which correlates words and things. Chapter 3 discusses Llull's epistemology of resemblances in which humans, participating in God's universe, observe, think and finally speak according to the likenesses of creation. The middle section of the book, chapters 4 through 9, specifies how Llull's premises apply to particular offices of rhetoric and highlight Llull's emphasis on beauty, order and propriety. Finally, chapter 10 takes up Llull's sermons and brings the organization of the book full-circle by demonstrating Reviews 337 how the Great Art provides the heuristic for preaching material. The Liber de praedicatione reviews the Great Art; the Liber de virtutibus et peccatis employs the combinatory process in the Great Art to produce sermons. The concluding chapter introduces a polemic, so eloquent and compelling on the pertinence of Johnston's study, that this reader wished the argument had been dispersed throughout. Here, Johnston differentiates his own view of Llull from those who imagine him as either an inspired saint or a cutting-edge academic. While emphasizing Llull's contributions, Johnston repudiates claims to holy uniqueness in lullian rhetorical theory because of the preponderance of allusions to both classical and medieval lore. Moreover, exposing the narcissism in certain scholars' perceptions of Llull as an avant garde professor, Johnston reminds his readers of Llull's antipathy to the schools. Since Johnston's readers include those "unfamiliar with [Llull's] work, but interested generally in medieval intellectual or cultural history, and especially in the arts of eloquence" (10), it would have been helpful to describe, test and eschew pervading scholarly attitudes toward Llull throughout. Johnston, on the other hand, presents evidence that Llull was a Majorcan courtier, "born again" into the religious life and propelled into contemplation and study by his desire to convert. Having little background in language studies, Llull probably sought local tutoring and lectures in Paris in order to read divine writings and develop preaching skills. This exposure to learning allowed Llull to invoke well-known rhetorical authorities such as Cicero. However, Llull departed Paris with a distrust for scholasticism, which in his view, obscurely analyzes and thus fragments the picture of an integrated, unified creation. Throughout, Johnston observes Llull's differences with scholastic thought and practice. For instance, he notes Llull's failure to question the efficacy of language, an enduring issue for medieval schoolmen, but not for Llull, who relied on speech for evangelizing. Johnston concludes that "[Llull's] general regard for rhetoric as a means of fostering community in human society is one of the features that most distinguishes his accounts of eloquence from conventional Scholastic doctrines" (27). RHETORICA 338 Johnston establishes his...

    doi:10.1353/rht.1998.0023
  6. The art of rhetoric: Aesthetics and rhetoric in the American renaissance
    Abstract

    T he critical commonplace that rhetoric simply declined in direct proportion to rise of Romanticism has thankfully come under increasing scrutiny. In 1989, for example, Susan Jarratt questioned Donald C. Stewart's observation that the most notable feature of history of rhetoric in nineteenth century was its absence (73) and established constitutive role of rhetoric in literary and critical writings of Victorian Walter Pater. More recently, Don Bialostosky and Lawrence Needham have argued that the hesitancy of of rhetoric to consider political, cultural, or material factors when discussing rhetoric and Romanticism has been due to their willingness to accept at face value what Romantic authors have said about writing. For example, they have accepted uncritically pronouncements about Romantic genius that place author outside lines of dependency and relationship-and beyond concerns of rhetoric. Consequently, they write, historians of rhetoric have been curiously ahistorical in their accounts of rhetoric and Romanticism . (8). And just last year, almost as if in response to Bialostosky and Needham's assessment, Rex Veeder demonstrated how political and rhetorical principles informed Romantic pulpit practice in nineteenth century. He finds that What Romantics suggest is that purpose of art, including art of writing, is rhetorical in that it encourages act of identification and by so doing allows auditors to transcend their world view through imaginative participation with another (316). Rather than dismissing Romantic discourses as arhetorical or contentedly relegating Romantic texts to conservative pedagogies of taste, these rightly inquire into complex political and social conditions that impelled production and reception of Romanticism. Further, they implicitly or explicitly view their work as having important institutional consequences for literary studies, rhetoric, and composition. That is, if Romanticism has often been elided from histories of rhetoric for its aesthetic affiliations, this brand of revisionist historicism takes as its primary political motive opportunity to revisit-and to qualify-such founding Romantic oppositions as imaginary and factual, reading and writing, literary and rhetorical. In words of Bialostosky and Needham, A new investigation of relationship between Romanticism and rhetoric may lead to a rapprochement between literary and rhetorical branches of English studies (as well as between English and Rhetoric departments) whose separation was founded upon and is sustained by commonplace story of end of rhetoric and rise of literature in Romantic period (5).

    doi:10.1080/02773949809391122

April 1998

  1. Meeting Minutes as Symbolic Action
    Abstract

    Postmodern assumptions employed by some organizational theorists recognize that “administrators' greater power lies not in their ability to control resources but in their ability to manipulate symbols—the ceremonies, rituals, images, and language of the organization” (Graham and David 9). Thus, even a genre that is often considered neutral and objective, such as meeting minutes, can become a tool of managerial control. This article presents data from an ethnographic case study that describes how an administrator in a theater organization manipulated language by using the minutes from a board of directors meeting to influence board members to vote to disband the organization.

    doi:10.1177/1050651998012002002

March 1998

  1. Theory, Text, Context: Issues in Greek Rhetoric and Oratory by Christopher Lyle Johnstone
    Abstract

    SHORT REVIEWS Christopher Lyle Johnstone, Theory, Text, Context: Issues in Greek Rhetoric and Oratory (Albany: State University of New York Press, 1996) 196 pp. In many ways, this collection of articles on Ancient Greek rhetoric in English offers the best of what contemporary historiography and rhetorical theory have to offer. Rather than reading texts in isolation, or presuming interpretive clarity, these articles interpret their objects in relationship to the social, political, and even physical circumstances that influenced their production. Taken together, they summarize much of what is new in ancient rhetoric. Christopher Lyle Johnstone introduces the collection by rehearsing current rhetorical historiography, attributing the term rhetorike to Plato but acknowledging the creative significance of a set of prototypical rhetorical conditions such as the rise of democratic institutions, the spread of literacy, and the concomitant transformation of mythos into logos which made abstract categorization possible. These social, political, and intellectual conditions nurtured rhetoric as a distinct discipline. Johnstone's perspective clearly differentiates this work from earlier creation narratives that attributed rhetoric to the spontaneous genius of specific individuals. Continuing this line of reasoning, the first article, one of Father Grimaldi's last, "How Do We Get from CoraxTisias to Plato-Aristotle in Greek Rhetorical Theory?" is an excellent overview of the sophists' contribution to the development of rhetoric, and thus a contribution to their ongoing rehabilitation. While Grimaldi acknowledges that his task is synthetic and therefore not highly original, the article is nevertheless thorough and cogent. The second article dedicated to sophistic origins, John Poulakos's "Extending and Correcting the Rhetorical Tradition: Aristotle's Perception of the Sophists" argues that Aristotle acknowledged the 227 RHETORICA 228 sophists for inaugurating the study of rhetoric but went to great lengths to correct the logical and linguistic inadequacies that were the inevitable result of their imperfect epistemology. Thus he concludes that Aristotle followed Plato insofar as he critiqued the sophists but "marked out an independent path", for himself by including their efforts as among those founding the rhetorical tradition. In the third piece on the place of sophistry within the tradition, Schiappa argues for what he calls a "predisciplinary approach" to the study of the sophists, by which he means avoiding "vocabulary and assumptions about discursive theories and practice imported from the fourth century when analyzing fifth-century texts" (p. 67). He makes the case for rigorous historiography by rereading Gorgias's Helen in such a way as to prove that it "advanced the art of written prose in general, and of argumentative composition in particular" (p. 78) while in no way succumbing to the tendency to perceive the sophistic piece as somehow indicative of the philosophy/rhetoric split which was an intellectual artifact of later developments. Leaving the sophists but remaining firmly within the realm of current theoretical issues, Michael C. Leff questions the general applicability of Dilip Goankar's assertion that contemporary rhetorical theory differs from ancient theory in that it is hermeneutic rather than performative and dubious about the possibility of human agency fully explaining rhetorical decisions. Leff reads Thucydides's account of the Mytilene disaster as evidence that the ancients were, or at least Thucydides was, aware of how rhetorical discourse could be shaped by circumstances beyond participants' control. Leff ends his argument, however, by asserting that Thucydides' observations were intended to have a therapeutic effect in that "The readers of History...become better equipped to assume the role of agent, for they are better able to interpret that role not just at the moment of action but also from within an understanding of history" (p. 96). Christopher Lyle Johnstone's own noteworthy contribution combines archaeology with acoustics to challenge one of the idols of traditional rhetorical history. Whereas we have always argued that deliberative rhetoric must have played an integral part in Athenian democracy, Johnstone points out that we have never taken into account the physical circumstances of delivery in the open spaces of the ancient agoras. The Pynx, in particular, he argues, was constructed such that even under ideal climatic conditions, perhaps only "half of the 5000 Reviews 229 present could understand what speakers were saying" (p. 126). If this compelling argument is true, then we need to...

    doi:10.1353/rht.1998.0031
  2. Rethinking the Rhetorical Tradition: From Plato to Postmodernism by James L. Kastley
    Abstract

    RHETORICA 232 James L. Kastley, Rethinking the Rhetorical Tradition: From Plato to Postmodernism (New Haven and London: Yale University Press), pp. vi + 293. At a time when so many are trying to "rethink" rhetoric by making up stories about "the sophists" or parroting de Man's version of Nietzsche, Kastley's book is most welcome. In it, we have a thoughtful and illuminating contribution to the conversation that needs to be promoted about the ways in which the past may meaningfully speak to the present. His list of "required reading" is not the standard one. The book begins with readings of the Gorgias and the Meno that present a Plato who was not an enemy of rhetoric but its subtlest theorizer. The two dialogues, Kastley argues, constitute a critique of the rhetoric of private interests. Socrates, by his practice of refutation (elenchos), gets us to see the inevitable entanglements with injustice and injury that ensnare anyone who engages in symbolic action in political concerns. Sophocles' Philoctetes and Euripides' Hecuba are then shown to address problems of the availability of audience, the crisis of trust, and the consequences of marginalization. In the second half of the book, Kastley reads Austen's Persuasion as an allegory confronting the lost public sphere of discourse, offering rhetoric not as a solution, but as a problem. He then presents critiques ("refutations") of Sartre's views in What is Literature? and, in one of the book's most successful chapters, of de Man's views on rhetoric. In his reading of de Man, he offers an adroit demonstration of the ways in which de Man's position is blind to the dangers of collapsing position to truth and of framing rhetoric in terms of cognition rather than action. The final chapter, "Rhetoric and Ideology," takes us to Kenneth Burke—partly by way of Lentricchia's misreading of him—and to an insightful reconsideration of the nature of ideology and of community that yields a vision of a rhetoric that can use the strategies of classical skepticism as critical devices to "expose the exercises and deformations of power operating as a set of structured relationships" (p. 257). Kastley's readings are not without problems. Not everyone will agree, for instance, that Gorgias (in Plato's dialogue) has the best interests of the community at heart (p. 35); and some may feel uncomfortable with Kastely's tendency to shape his expectations of Reviews 233 dramatic characters and explain their actions as though they were real people. The Socrates Kastley portrays seems less like the Socrates of Plato than that of Cameades's Academy. And if Persuasion shows us how, in the wake of social transformations, it became necessary for women to discover how to speak, cannot the same be said of men? On the other hand, Kastley's argument that Sartre quietly allows Kant in by the back door and his detailing of the paradoxical results of de Man's favoring knowledge over action are both persuasive. Even more impressive is the subtlety with which he thinks through the problems posed by post-Enlightenment thinking to reject the temptation to find some place to stand "outside the rhetorical flux" and move, rather, toward a world in which we act, toward a community that is pluralized, temporal, and a provisional form of sharing, where we might begin to wrestle with the injustice and injury that are inevitable, but not insurmountable. Kastley's "refutations" are, in the end, affirmations; and for those he is to be commended. THOMAS M. CONLEY University ofIllinois Gabriele Knappe, Traditionen der klassischen Rhetorik im angelsachsischen England (Heidelberg: Universitatsverlag C. Winter, 1996), xx + 573 pp. According to Gabriele Knappe, previous efforts to assess the knowledge, use, and function of classical rhetoric in Anglo-Saxon England have failed to distinguish between the tradition of ancient rhetoric proper and elements of rhetorical instruction taken over by grammarians. The goal of the former was the production of prose texts designed to have a specified effect on an audience, while the principal goal of the latter was the proper interpretation of texts and only secondarily their production. Systematic evaluation of all available evidence indicates little or no direct knowledge of...

    doi:10.1353/rht.1998.0033
  3. Conversation and the Boundaries of Public Discourse in Rhetorical Theory by Renaissance Women
    Abstract

    In the late Renaissance in England and France women appropriated classical rhetorical theory for their own purposes, creating a revised version that presented discourse as modeled on conversation rather than public speaking. In Les Femmes Illustres (1642), Conversations Sur Divers Sujets (1680), and Conversations Nouvelles sur Divers Sujets, Dediées Au Roy (1684), Madeleine de Scudéry adapted classical rhetorical theory from Cicero, Quintilian, Aristotle, and the sophists to a theory of salon conversation and letter writing. In The Worlds Olio (1655), Margaret Cavendish, Duchess of Newcastle, feminizes rhetoric by analogies from women's experience and inserts women into empiricist rhetoric by assuming discourse based on conversation rather than public speaking. In Women's Speaking Justified (1667), Margaret Fell revises sermon rhetorics, claiming preaching for women, but preaching in private spaces, in the Quaker prophetic fashion. In A Serious Proposal to the Ladies (1701), Mary Astell adapts Augustine, proposing a women's college to promote a "Holy Conversation", and a rhetoric of written discourse treating writer and reader as conversational partners. These women use categories of the ideal woman to contest the gendering of discourse in their culture, questioning "private" and "public" as defining terms for communication.

    doi:10.1353/rht.1998.0029
  4. Hermeneutics and the Rhetorical Tradition: Chapters in the Ancient Legacy and Its Humanist Reception by Kathy Eden
    Abstract

    RHETORICA 230 unify. As in the past, he continues to argue for the multiple moments of composition theory. George Pullman Georgia State University Kathy Eden, Hermeneutics and the Rhetorical Tradition: Chapters in the Ancient Legacy and Its Humanist Reception (New Haven: Yale University Press, 1997), 119 pp. Those interested in the evolution of particular discursive practices that helped shape antiquity, especially the theoretical relationship between reading and interpretation, will benefit from this study in locating classical antecedents that ally rhetoric and hermeneutics. Unlike most studies of hermeneutics that spring from the Germanic tradition of Schleirmacher and Dilthey or the recent perspectives of Gadamer or Riceour, this study prizes the rhetorical precedent of an ancient mode of reading, known as interpretatio scripti, as crucial to the development of the field study of hermeneutics. By tapping into this rhetorical tradition largely overlooked in philological studies, Eden historically discerns and synthesizes a convincing case for the recognition and study of interpretatio scripti as a meaning making agent common to both the rhetorical and hermeneutical enterprises that have gained renewed prominence in humanistic inquiry today. In what may be the most valuable portion of the book, the first chapters construct the significance of interpretatio scripti as a model of reading that Roman rhetoricians inherited—from the Hellenistic rhetorical tradition—as "a loosely organized set of rules for interpreting the written materials pertinent to legal cases" (p. 7). As a point of origin, Eden moves decisively to Cicero, particularly De inventione and De oratore, in contextualizing how transforming character of interpretatio scripti often complicates treatments of proof and style in his rhetorical manuals, and plays a deciding role in appropriating legal arguments between the intention (voluntas) and the letter (scriptum) of an author or text under scrutiny. Interpretation, to Cicero, is understood in terms of controversy; thus interpretation theory (and by later implication Reviews 231 hermeneutics) finds a habitual home in rhetorical theory. Eden notes that while Cicero was not the first one to do this, his work has enjoyed the widest reception and can be seen as a generative point from which to track the influence of interpretatio scripti in her book's subsequent chapters. Such a discursive heredity becomes convincing as Eden links the interpretive principles of interpretatio scripti to the classical arts of poetry and grammar as seen through Plato, Aristotle and Plutarch. The prerequisite study of grammar, in classic times, is seen to develop similar concerns as its rhetorical counterpart in the coordinating and complementary notions of decorum and oeconomia which prove crucial in "underlying the hermeneutical concept of contextualization, historical and textual, respectively" (p. 41). Eden extends her coverage of the influence of interpretatio scripti through the Christian appropriation of classical culture, in Basil, Paul and most notably in Augustine. Amidst this backdrop of Patristic hermeneutics, Eden achieves a fine sense of dialogue between the concepts of Cicero, Quintillian and Augustine, and accommodates both a spiritual and historical order that extends into the rehabilitating humanism of Erasmus. Though less substantial than the first part of the book, the final few chapters bring the selected work of Philip Melanchthon and Flacius's Clavis scripturae sacrae into the interpretive landscape as a whole. In the end, this book serves a vital role in establishing the credibility of classical scholarship in legitimizing what Ricoeur would call the hermeneutics of tradition. As a centerpiece in the debate between the role of equity and spirit in the ancient act of reading, interpretatio scripti emerges as a meaningful landmark in charting the never-ending task of interpretation, and suggests an expansion in the intellectual history of both hermeneutics and rhetoric. As an instalment in the Yale Studies in Hermeneutics, this book works an effective balance between written economy and great scholarly depth. Such a stylistic blend should provide ample access points for both experts and novices interested in theories of interpretation, antiquity and rhetoric. RICHARD A. MILLER Bowling Green State University ...

    doi:10.1353/rht.1998.0032
  5. The Formation of College English: Rhetoric and Belles Lettres in the British Cultural Provinces by Thomas P. Miller
    Abstract

    RHETORICA 236 Thomas P. Miller, The Formation of College English: Rhetoric and Belles Lettres in the British Cultural Provinces, (Pittsburgh: Pittsburgh University Press, 1997), x + 345 pp. Thomas Miller's excellent work The Formation of College English examines a strand in the development of English studies—the civic domain of rhetoric—neglected in other important histories of the discipline: Gerald Graff's Professing English Literature: An Institutional History (Chicago: University of Chicago Press, 1987), Franklin Court's Institutionalizing English Literature (Stanford: Stanford University Press, 1992), and Robert Crawford's Devolving English Literature (Oxford: Clarendon Press, 1992). In the role of respondent to the 1997 Conference on College Composition and Communication session "Octalog II: The (Continuing) Politics of Historiography", Miller stressed the "civic sense of the work that lies before us" as historiographers of the discipline of composition and rhetoric. In particular, he praised historical research based on a "civic philosophy of teaching that links critical understanding with collaborative action toward social justice" and applauded archival work "that take[s] up the project of reconstituting the experiences of those who have been erased from accounts of the dominant tradition." In The Formation of College English, Miller "takes up" the little examined "provincial traditions that introduced modem history, politics, rhetoric, literature, and science into the college curriculum as case studies of how the teaching of culture functions as a means of social reproduction and transformation" (p. 19). He offers a comprehensive and unique treatment of territory introduced in recent institutional accounts of the development of American classes in rhetoric/composition, including Nan Johnson's Nineteenth-Century Rhetoric in American Colleges (Carbondale: Southern Illinois University Press, 1992) and Winifred Bryan Homer's Nineteenth-Century Rhetoric: The American Connection (Carbondale: Southern Illinois University Press, 1993). Miller asks "from a historical perspective, what then are the practical values of rhetoric and composition?" (p. 285). The answer: studying parallels between "historical situations" leads to Henry Giroux's conception of "teachers as transformative intellectuals" who strive for self-awareness and view "education as a public discourse" (p. Reviews 237 288). Beginning with an examination of the "civic domain, where rhetoric concerns itself with popular values in political action," Miller applies key concepts defining Antonio Gramsci's rhetorical theory ("civil society," "cosmopolitanism," "organic and traditional intellectuals") to his exploration of "how the humanities can prepare students to become productively involved in political debates over popular values in practical action" (p. 7). In the first chapter, Miller points to print economy and the resulting expansion of the reading public as the driving force responsible for effacing rhetoric: "Professors...de-emphasized the composition of public discourse and concentrated on teaching taste to adapt higher education to the mission of instilling a common culture in the reading public" (pp. 60-61). In chapter two, Miller examines the role of professors at the elite English universities, the "antiquarians who divorced the learned tradition from the needs of contemporary learners", in an attempt to preserve English culture against change (p. 64). Conversely, the utilitarian approach to education characteristic of the dissenting academies and subsequently the provincial colleges introduced modem culture into higher education. The new pedagogy at these institutions was based on the belief that "free inquiry would advance liberal reform, economic progress, and rational religion" (p. 85). The next three chapters closely examine the development of the "new rhetoric" at: the Dissenting Academies, which encouraged students to assume a critical perspective on received beliefs; the provincial Scottish Universities, which reformed the university curriculum against a critical reexamination of classicism; and the colonial Irish "contact zones", where outsiders had to teach themselves the proprieties of English taste and usage. Miller's investigation of the classical tradition in Ireland, focusing on the elocutionary movement and English studies outside the university, represents a novel and fascinating contribution to rhetorical studies of this period. Miller devotes the following chapters to closely appraising the contributions to rhetorical theory and practice of perhaps the three most influential figures and movements of the period—Adam Smith and the rhetoric of a commercial society, George Campbell and the "science of man", and Hugh Blair and the rhetoric of belles lettres. In the final chapter, Miller examines the expansion of higher...

    doi:10.1353/rht.1998.0035
  6. Re‐review
    Abstract

    Charles Arthur Willard. Liberalism and the Problem of Knowledge: A New Rhetoric for Modern Democracy. Chicago: University of Chicago Press, 1996. x + 384 pages. Bernard Crick. In Defence of Politics. Chicago: University of Chicago Press, 1962. 156 pages. Jose Ortega y Gasset The Revolt of the Masses. New York: W. W. Norton, 1932 [1930]. 204 pages. John Dewey. The Public and Its Problems. Denver: Alan Swallow, 1927. 224 pages.

    doi:10.1080/07350199809389100
  7. The civic function of taste: A re‐assessment of Hugh Blair's rhetorical theory
    Abstract

    (1998). The civic function of taste: A re‐assessment of Hugh Blair's rhetorical theory. Rhetoric Society Quarterly: Vol. 28, No. 2, pp. 25-36.

    doi:10.1080/02773949809391117

February 1998

  1. Grounds of Assent in Joseph Priestley's <i>A Course of Lectures on Oratory and Criticism</i>
    Abstract

    Abstract: Despite Joseph Priestley's contemporary importance, little has been written on his rhetoric, A Course of Lectures on Oratory and Criticism (1762). Most commentators group him with the other new rhetoricians Smith, Campbell, and Blair, ignoring the philosophical foundations as well as the political and educational practices that informed Priestley's rhetorical theory. Located within a larger context of reform and a specific rhetorical situation at Warrington Academy, Priestley's Lectures illustrate his attempt to establish rational argument as the most compelling way for Dissenters to argue for religious and civil liberty, a goal that clearly distinguishes Priestley from his Scottish contemporaries and that marks the source of his most original contributions to eighteenth-century rhetoric.

    doi:10.1525/rh.1998.16.1.81
  2. Reclaiming Rhetorica: Women in the Rhetorical Tradition
    Abstract

    These essays examine: how women have used language to reflect their vision of themselves and their age; how they have used traditional rhetoric and applied it to women's discourse; and how women have contributed to rhetorical theory.

    doi:10.2307/358573

January 1998

  1. Grounds of Assent in Joseph Priestley’s A Course of Lectures on Oratory and Criticism
    Abstract

    Despite Joseph Priestley’s contemporary importance, little has been written on his rhetoric, A Course of Lectures on Oratory and Criticism (1762). Most commentators group him with the other new rhetoricians Smith, Campbell, and Blair, ignoring the philosophical foundations as well as the political and educational practices that informed Priestley’s rhetorical theory. Located within a larger context of reform and a specific rhetorical situation at Warrington Academy, Priestley’s Lectures illustrate his attempt to establish rational argument as the most compelling way for Dissenters to argue for religious and civil liberty, a goal that clearly distinguishes Priestley from his Scottish contemporaries and that marks the source of his most original contributions to eighteenth-century rhetoric.

    doi:10.1353/rht.1998.0040
  2. Genre and Technical Translation
    Abstract

    Carolyn Miller's definition of genre as “social action” has become widely accepted in writing studies; this acceptance has prompted troubling questions about the teaching of professional genres. Because current research emphasizes Miller's reconceptualization of “exigence” as a socially construed need for particular kinds of writing and talk (155-58), some researchers now suggest that unless a genre's social exigence can be fully replicated in the classroom, the genre cannot be taught effectively. Genres, however, entail several kinds of exigence: social exigence that prompts generic writing; social exigence that is reflected in the generic text; textual exigence that shapes the rhetorical situation; and what I call educational exigence, an exigence that prompts writers to learn explicitly how to compose generic texts. Educational exigence was evident in the writing processes of two technical translators who composed in a variety of genres, both familiar and unfamiliar to them. The translators not only responded to educational exigence but also followed a well-considered strategy for gathering information about generic texts.

    doi:10.1177/1050651998012001003

September 1997

  1. Rhetorical Incunabula: A Short-Title Catalogue of Texts Printed to the Year 1500
    Abstract

    James J. Murphy and Martin Davies Rhetorical Incunabula: A Short-Title Catalogue of Texts Printed to the Year 1500 INTRODUCTION T he fifteenth century was perhaps one of the most important periods in the history of rhetoric, when the printing press changed the slow, labor-intensive hand production of single books into a mass-production system based on machine replication of texts. As Elizabeth Eisenstein has observed, "As an agent of change, printing altered methods of data collection, storage, and retrieval systems and communications networks used by learned communities throughout Europe. It warrants special attention because it had special effects."1 This study deals with the earliest printed books dealing with rhetoric, the rhetorical "incunabula." The Latin term incunabulum (pi. incunabula) means "cradle" or "swaddling clothes" or "birthplace." When Cornelius a Beughem published the first specialized list of fifteenth-century printed books (i.e., from Gutenberg up to and including the year 1500), his title Incunabula typographiae (Amsterdam, 1688) gave a name to the books printed in that period. We do not yet know the extent to which printing may have changed rhetoric in the fifteenth century and after. Two major efforts need to be made before that judgment can be made. One is the identification and study of manuscript books dealing with rhetoric, to see what kind and number of texts were made by hand during the fifteenth century. This is a complex matter, both Elizabeth L. Eisenstein, The Printing Press as an Agent of Change: Communications and Cultural Transformations in Early-Modern Europe (Cambridge, 1980), 2:xvi.©The International Society for the History of Rhetoric, Rhetorica, Volume XV, Number 4 (1997) 355 356 RHETORICA because we lack the apparatus for precise location and dating of the manuscripts, and because some works existed in manuscript for a long time before being printed.2 The second necessary effort is the identification and study of books on rhetoric printed up to the year 1500. This present short-title catalogue is a first step in that direction. Surprisingly little attention has been paid to rhetoric in the second half of the fifteenth century. Generally, historians of rhetoric lump all of the "Renaissance" together as one entity, without considering the incunable period separately. The nearest thing to a survey is the brilliant piece by John Monfasani, "Humanism and Rhetoric," in the three-volume Renaissance Humanism edited by Albert Rabil, Jr.3 Monfasani discusses a number of incunable authors, but also ranges over nearly two centuries of development and thus does not concentrate on the incunable period itself. There is also a brief pointing essay by James J. Murphy.4 Some attention has been given to individual authors,5 or to certain lines of influence,6 or to particular countries.7 At the same time there is an enormous range of modern scholarship dealing with other aspects of incunables, especially physical characteristics like bindings, inks, typefaces, and paper, which are often useful in identifying printers, or dates and places of publication. There has been less attention to rhetorical aspects 2The groundwork has been laid, however, by the herculean labors of Paul Oskar Kristeller in the extensive manuscript catalogues of his Iter Italicum, vols. 1-6 (Leiden, 1963-92). Sometimes the time lag between composition and printing is a complicating factor: for example, Lorenzo Valla died in 1457, but his commentary on Quintilian's Institutiones oratoriae was not printed until 1494. 3Rcnaissance Humanism: Foundations, Forms, and Legacy, ed. Albert Rabil, Jr. (Philadelphia, 1988), 3:171-235. 4James J. Murphy, "Rhetoric in the Earliest Years of Printing, 1465-1500," Quarterly Journal of Speech 70 (1984): 1-11. See also Murphy, "Ciceronian Influences in Latin Rhetorical Compendia of the Fifteenth Century," in Acta Conventus NeoLatini Guelpherbytani: Proceedings of the Sixth International Congress of Neo-Latin Studies, ed. Stella P. Revard, Fidel Radie, and Mario A. Di Cesare (Binghamton, N.Y., 1988), pp. 522-30. 5George A. Kennedy, "The Rhetorica of Guillaume Fichet," Rhetorica 5 (1987): 411-18; and Lawrence D. Green, "Classical and Medieval Rhetorical Traditions in Traversagni's Margarita eloquentiae," Quarterly Journal of Speech 72 (1986): 185-96. 6 John Monfasani, "The Byzantine Rhetorical Tradition and the Renaissance," in Renaissance Eloquence: Studies in the Theory and...

    doi:10.1353/rht.1997.0000
  2. Aristotle's<i>rhetoric,</i>dialogism, and contemporary research in composition
    Abstract

    This essay had its origin in my reaction to the claim, repeated in a number of essays by prominent scholars in composition, that Aristotle's theory of rhetoric was a dialogic one.' My response to such claims was and remains one of disbelief. As I examined the essays in which this view was advanced, I came to see that the evidence in support of it depended on related interpretations of Aristotle's concept of the enthymeme advanced by Lloyd Bitzer and John Gage. But in my view whether or not one accepts this controversial understanding of the enthymeme, it does not license a reading of Aristotle's Rhetoric as genuinely dialogic. As I reflected on what I now regarded as the immediate cause of a misinterpretation of Aristotle's Rhetoric (the misappropriation of a controversial interpretation of the enthymeme), I realized that this case had implications for how we, in rhetoric and composition, relate to and use our past. To establish my argument, I must show that important scholars in composition have claimed or implied that the theory Aristotle advances in the Rhetoric is dialogic, that this claim is obviously (not merely possibly) false, and that the evidence compositionists cite in support is derived not from the Rhetoric but depends on a misunderstanding of the implications of Bitzer' s and Gage's interpretations of the enthymeme. Then, having made this argument, I will trace what I regard as more general methodological implications of the misreading of the Rhetoric. Arguments that Aristotle's theory of rhetoric is dialogic have been advanced by Andrea A. Lunsford and Lisa S. Ede, John T. Gage, Gregory Clark, and Richard Leo Enos and Janice Lauer. In each case the claim is advanced in support of a more general effort to reconcile Aristotle' s theory with modem perspectives on rhetoric. The burden of Lunsford and Ede's thesis, as reflected in their title, On Distinctions between Classical and Modem Rhetoric, is to prove that Aristotelian rhetoric is closer in its theoretical assumptions to modern rhetoric than is generally thought. The view that Aristotle's theory is monologic is among the mistakes they address. They maintain that despite what we have thought in the past, Aristotle' s understanding of the rhetorical transaction is dialogic: Far from being 'one way,' 'manipulative' or 'monologic,' Aristotle' s [presentation of] rhetoric provides a complete description of the dynamic interaction between rhetor and audience, interaction mediated by language, the goal of which is not a narrow persuasion but an interactive means of discovering meaning through

    doi:10.1080/07350199709389079
  3. Mixed unities in the<i>Antidosis</i>of Isocrates
    Abstract

    T he goal of this essay is to present an argument for the unity of Isocrates' l speech Antidosis which takes into account its complexity. Isocrates recognized the unusual nature of the discourse he was creating and talked explicitly about its complexity and the need for the reader's careful attention. To argue for the unity, or cohesion, of the speech, I will examine Isocratean notions of unity specifically, especially in the use of stylistic terminology related to mixtures. Then I shall examine how these ideas fall in with ideas of unity more generally in Greek composition. After examining these approaches, we can then look at the progress within the Antidosis and its particular sense of cohesion on both structural and thematic levels. The two levels of structure and theme are intimately related, and thus will need to be treated together. In attending to the issues proposed, I hope to set out some ideas on how Isocrates perceives unity to function, how notions of unity are affected by the rhetorical situation, how multiple ideas can be unified in one discourse, and finally how this discourse can demonstrate Isocratean methods of rhetorical composition. The speech presents an important example of the possibilities of expanding discourse to serve multiple functions. As such, the speech and its mixed unities can be relevant to ideas about the discourse of modem times as well as ancient. About 354/3 BC Isocrates created the fiction of defending himself before a jury in his speech known as the Antidosis. The speech responds to an actual antidosis procedure in which Isocrates had been asked to finance from his private estate a public expense known as a liturgy. Through this rather elaborate antidosis procedure, an Athenian citizen who was asked to finance a liturgy could request that another citizen take over that burden if the latter were more financially capable. The latter then had the option to finance the liturgy or exchange estates. If the challenged person refused the two options, the issue would go to a court (MacDowell 162-4). This antidosis procedure, as a question of one's private estate, would be handled as a private case (MacDowell 58). That is, this was a private dispute between two individuals. But when Isocrates found himself in such a situation, being asked to take on someone else's liturgy, this private litigation also raised the question of his history of public service. Isocrates defended his willingness to take on liturgies (15.5, 15.158),1 but he saw the charge as a broader attack on his public life and as evidence of confusion or envy on the part of most Athenians. He states in the opening of the Antidosis:

    doi:10.1080/02773949709391105

July 1997

  1. The Evolution of the Speech Instinct in Silent Reading: Implications for Technical Communication
    Abstract

    When people read silently, they unconsciously translate what they read into a speech-like code that facilitates word identification and the creation of meaning, especially when they read scientific and technical texts. Many studies have explored how this “silent speech” affects the reading process. As a follow-up to a previous article about applying a phonological reading model to technical communication, this article proposes that educators and practitioners of technical communication would benefit greatly from a thorough understanding of the speech instinct. Therefore, the author explores the speech instinct, how humans developed it, and how it has been and still is fostered by reading behavior and pedagogy.

    doi:10.2190/4nkl-atwf-0pwa-2pt9
  2. Yin/Yang Principle and the Relevance of Externalism and Paralogic Rhetoric to Intercultural Communication
    Abstract

    Is understanding that transcends language and cultural barriers at all possible? How can we account for the different sorts of failure in achieving intercultural understanding and cooperation? What theory would describe how we can go beyond cross-cultural differences and reach some mutual agreement on business principles and practices? This article explores the relevance of Donald Davidson's philosophy of externalism and Thomas Kent's rhetorical theory of paralogic hermeneutics to these pressing issues in intercultural communication. Using a cultural perspective based on the Taoist yin/yang principle, it explains how an understanding of the externalist conception of truth and the world, and paralogic rhetoric as a theory of communicative interaction, can better enable us to deal with the radical changes taking place in the nature of intercultural relations and communication.

    doi:10.1177/1050651997011003004

June 1997

  1. Science, Reason, and Rhetoric ed. by Henry Krips, et al
    Abstract

    344 RHETORICA and yet know all it takes to be American" (p. 245). In the Afterword, Clark and Halloran reiterate that one of their inten­ tions in editing this volume was to encourage more narratives of the histo­ ry of rhetorical theory and practice in the nineteenth century. In its poten­ tial for encouraging additional studies and new theories of cultural and public discourses, this volume has certainly taken a considerable step toward fulfilling its editors' hopes. Rosa A. Eberly Science, Reason, and Rhetoric, eds. Henry Krips, J. E. McGuire, and Trevor Melia (Pittsburgh: University of Pittsburgh Press, 1995). This volume of twelve essays and six comments treats a continuingly provocative subject. The book, the product of a conference convened to inaugurate a new program in the rhetoric of science at the University of Pittsburgh, offers some illuminating discussions of the varied appearances of rhetoric in the practice of science. That practice the editors describe carefully in the introduction to the volume. Describing three possible approaches to science, they seek to adopt the third: studies which would "stress the variety and complexity inherent in the production of scientific knowledge and also the attendant human contexts within which science is made and established." Thus they would accept even "accounts of science that are patently not rhetorical." The paths not chosen include a Gorgianic view—science, unable to produce truth, develops strategies of inquiry and uses rhetoric to construct tropes and audiences—and the view that science is sub specie rhetoricae. The book promotes reflection about the relation of rhetoric and science, but, unfortunately, it contains no index to facilitate the examination of concepts, terms, and names. My focus here will be on what seems to me to be the contribution of the volume to rhetoric of sci­ ence studies and on the problems presented by the ahistorical approach of some of the essays. From the editors' introduction, it should not be surprising that the nature and practice of science is the focus of the volume. The nature and practice of rhetoric as an art in itself, however, receives little attention. Most authors proceed as if rhetoric is simply a familiar term without a his­ tory or a discipline, but whose presence in science should be remarked upon. This curious approach is exemplified in the lead-off essay by Stephen Toulmin, the title of which, "Science and the Many Faces of Reviews 345 Rhetoric, would seem to promise to furnish the necessary background. In an attempt to bridge the gap envisioned by philosophers between the polar extremes of rhetoric and rationality, Toulmin turns to the Organon of Aristotle to illustrate the varied and overlapping types of reasoning prac­ ticed by human beings. But his account disappoints by its brevity. In his survey of the Organon, although he makes brief initial reference to the Analytics and the use of dialectical or topical reasoning in science, he then moves on to rhetoric, failing to treat Aristotle's conception of rhetoric or to remark on its relation to dialectic, a point that would seem to illuminate both science and a rhetoric of science. He intends, he says at the end of his seven-page essay, only a "'clearing away [of] the underbrush,"' making no attempt to discuss "questions about the rhetoric of science, or about scien­ tists as rhetors." J. E. McGuire and Trevor Melia, whose responses to Alan Gross's The Rhetoric of Science (1990) have appeared twice in Rhetorica, again reply neg­ atively to Gross's view that science is merely rhetorical invention and rep­ resentation, always relative to time and place (p. 77). Neither foundationalists nor nonfoundationalists, they position themselves as minimal real­ ists, seeing the actual practice of science as constitutive of science. They argue for a "proportionalizing rhetoric" (one that presumes a balance between representation and investigative practice) which would reflect "the proportionalizing strategies of scientific fallibilism" (p. 86). Several studies attend to sociological aspects of rhetoric. Trevor Pinch, in his analysis of the presentation of the Cold Fusion Process, demonstrates the importance of analyzing spoken rhetoric within its con­ text as a means to understanding both the presentation and reception of science by different audiences. Steve Fuller calls for...

    doi:10.1353/rht.1997.0015
  2. Oratorical Culture in Nineteenth-Century America: Transformations in the Theory and Practice of Rhetoric ed. by Gregory Clark, S. Michael Halloran
    Abstract

    340 RHETORICA singularly persistent—and, one might add, singularly disturbing in some contexts—would be thoroughly vindicated. Whatever one's perspective, however, no one who is seriously inter­ ested in early modern culture, the history of pedagogy, or the history of ideas can afford to neglect this major contribution. Terence Cave Oratorical Culture in Nineteenth-Century America: Transformations in the Theory and Practice of Rhetoric, eds. Gregory Clark and S. Michael Halloran (Carbondale, IL: Southern Illinois University Press, 1993). Gregory Clark and S. Michael Halloran's point of departure for this important collection of essays is Gerald Graff's claim in Professing the University that the collegiate oratorical culture in the first half of the nine­ teenth century linked college curricula with the "literary culture outside" (pp. 2-3). Yet as their introduction makes clear, "the culture outside dur­ ing the early years of the nineteenth century was not 'literary' in our sense of the term, but oratorical. Its most prized symbolic work was that of the orator" (p. 3). In fact, "literary" is just one species of expertise that began to develop during the course of the century. As Clark and Halloran write in their introduction, "both the theory of rhetoric taught in the schools and the practice of public discourse sustained outside them were transformed during the nineteenth century from those of the neoclassical oratorical cul­ ture into those of the professional culture we see characterizing both col­ leges and communities by its end" (pp. 5-6). Clark and Halloran use the Burkean concept of transformation to describe the changes in nineteenthcentury oratorical culture, and though the historiographical stance of the introduction and the collective practices of the nine essays are somewhat at odds, this collection makes a significant contribution to scholarship describing the move from a collective moral authority to an individual authority which became grounded, ultimately, on notions of expertise. Further, the volume contributes to studies of collective reading and writ­ ing practices by positing "oratorical culture" as a concept beside "audi­ ence," "community," "rhetorical culture," and "public" to describe where and how groups analyze and produce discourses collectively. In "Edward Everett and Neoclassical Oratory," Ronald Reid argues that Everett's successes and failures "illustrate the nation's changing Reviews 341 oratorical culture" (p. 29) because "Everett exemplifies the declining repu­ tation of neoclassical oratory" (p. 30). Reid contends that Everett's reputa­ tion declined because he could not adapt the neoclassical oratory in which he was trained at Harvard to the needs of Jacksonian democracy. Thus Reid's essay replaces Clark and Halloran's introductory trope of transfor­ mation with that of paradigm shift—"the old oratorical culture" versus "the new oratorical culture." The tensions among different conceptions of permanence and change within Reid's essay force us to question whether oratorical culture, or any culture, is not always undergoing transforma­ tions and how serviceable the notion of "oratorical culture" is for studying change. The contradictory tendencies inherent in belletristic rhetoric are taken on more directly by Gregory Clark in his essay "The Oratorical Pulpit of Timothy Dwight." Clark's argument centers on how Dwight combined Scottish conceptions of taste with the Evangelical Calvinism of his infa­ mous grandfather, Jonathan Edwards. The combination, which resulted in a distinctive theory and practice Clark calls "oratorical poetics," empha­ sized "the force of the language of sentiment" in service to "sustaining a common moral and political culture" (p. 58). Though Dwight's lectures on rhetoric are lost, Clark uses edited editions of the lecture notes of two of Dwight's students to reconstruct what Dwight probably taught. Instruction, of course, raises the question of native ability and of who was authorized to instruct whom. Again, Clark emphasizes the contradictions inherent in belletrism and Enlightenment rhetorics of all kinds, and articu­ lates how those contradictions asserted themselves in early nineteenthcentury America in particular. Russel Hirst's essay on Austin Phelps, Bartlett Professor of Oratory in Andover Theological Seminary from 1848 to 1879, is a rich historical study of how individualism and collectivism manifested themselves in the orato­ ry and homiletic theory of a less-known figure in the history of rhetoric. Valuable as it is both historically and for...

    doi:10.1353/rht.1997.0014
  3. Reviews
    Abstract

    Kenneth Burke in Greenwich Village: Conversing with the Moderns, 1915–1931 by Jack Selzer. Madison: U of Wisconsin P, 1996; 284 pp. Narrative as Rhetoric: Technique, Audiences, Ethics, Ideology by James Phelan. Columbus, OH: Ohio State U P, 1996; pp. xiv + 237. Moral Politics: What Conservatives Know that Liberals Don't by George Lakoff. Chicago and London: U of Chicago P, 1996. 413 pp. Women Public Speakers in the United States, 1925–1993: A Bio‐Critical Sourcebook edited by Karlyn Kohrs Campbell. Westport, Connecticut: Greenwood Press, 1994; pp. xxiii; pp. 491. Eloquent Dissent: The Writings of James Sledd, edited by Richard D. Freed. Portsmouth, NH, Boynton/Cook 1996;188 pp.

    doi:10.1080/02773949709391101
  4. Researching the body: An annotated bibliography for rhetoric
    Abstract

    In one way or another, an interest in has been present in from writings of Gorgias and Plato, through treatises on Rhetoric and Belle Lettres,' and on to work of Kenneth Burke, particularly his notions of identification and consubstantiality.2 As in many disciplines, has played its part implicitly in rhetorical theory and pedagogy. For example, reader response criticism addresses in terms of affective and subjective aspects of epistemic and composition theory; rhetorical interest in memory addresses theories of knowledge, sources of inspiration, and subjectivity in prewriting (see Rider, Reynolds), all of which are body-centered; bodily delivery remains a concern in speech communication. The rhetoric of and, more specifically, of medical science, explores ways in which medicalized is both socially and discursively constructed (see Duden). More recently, feminist rhetoricians such as Janice Norton have begun a historiography of which focuses on need to reread a rhetorical theory that theorizes without reference to sexual difference. Only recently, however, has the body as such become explicit locus of debates about interrelation of power and discourse. This annotated bibliography surveys germinal texts which read in terms of epistemology, gender construction, and social inscription of meaning. Its intent is to assist rhetoricians who wish to investigate as a crucial site of intersection of persuasion, discourse, and power. More explicit discussions of began when Anglo-American feminists asserted that the personal is political and French feminists exhorted us to write body. Since then, a number of disciplines have begun to work out what this focus on personal and could possibly mean: gendered body? symbolic body? social-political body? discursive body? While feminists are credited with initiating discussions of female as text or site in which issues of power are hotly contested, has become locus of cultural, historical, sociological, philosophical, and literary, as well as gender studies. As Anthony Synnott reminds us, is

    doi:10.1080/02773949709391098

May 1997

  1. Rhetoric in the New World: Rhetorical Theory and Practice in Colonial Spanish America
    doi:10.2307/358678

April 1997

  1. In Search of Patient Agency in the Rhetoric of Diabetes Care
    Abstract

    Medical rhetoric has long been characterized by a focus on disease and on the physician as healer. Now, in the era of managed health care, patients are increasingly being viewed as agents in the management of their own chronic diseases. This article examines the concept of patient agency from a rhetorical perspective in lay and professional medical discourse relating to diabetes care. Kenneth Burke's dramatistic pentad is used as a tool to help uncover and analyze sites where values appear ambiguous. This study shows that patient agency is closely related to patient compliance in the language of biomedicine. The terms "compliance" and "adherence" operate as terrninistic screens in professional discourse and serve to limit discussion of patient agency. In managed health care, tension is evident between the trend toward greater patient agency and the constraints of biomedical text conventions concerning doctor and patient roles.

    doi:10.1207/s15427625tcq0602_5
  2. Green Guilt: An Effective Rhetoric or Rhetoric in Transition?
    Abstract

    This article employs aspects of Jurgen Habermas's theory of communicative action and his concept of a lifeworld, alongside composition theory's use of community, to examine the effectiveness of guilt as a rhetorical strategy in two national environmental publications. It finds that, ultimately, for long-term cdmmunicative action to occur, environmental groups should not rely on guilt as a rhetorical strategy because outside their "discourse communities," it will not lead to "dialogue, deliberation, and consensus-building."

    doi:10.1207/s15427625tcq0602_1

March 1997

  1. Ciceronian Rhetoric in Treatise, Scholion and Commentary by J. O. Ward
    Abstract

    Reviews 219 J. O. Ward, Ciceronian Rhetoric in Treatise, Scholion and Commentary, Typologie des Sources du Moyen Âge Occidental, 58 (Turnhout: Brepols, 1995), 373 pp. Ward's work on Ciceronian rhetoric in treatise, scholion, and com­ mentary constitutes the fifty-eighth fascicule in a typological series whose aim is "établir la nature propre de chaque genre de sources (Gattungsgeschichte) et arrêter les règles spéciales de critique valable pour chacun." Despite the "centrality," as W. daims, of the art of rhetoric in mediaeval culture, no previous work has surveyed the relevant texts as a group. Texts transmitting Ciceronian rhetoric in mediaeval and Renaissance culture, however, resist classification as a single genre on account of their broad diversity of contexts and application. Therefore, W. restricts his examination to texts designed to impart "theoretical" as opposed to "applied" knowledge—that is, texts whose purpose is to instruct the student in the classical art of general persuasion. Included within this sub-division are texts devoted to colores, etc. Artes poetriae, artes dictaminis, artes praedicandi, and artes orandi, on the other hand, are exam­ ined separately by other scholars in fascicules 59, 60, and 61. At the outset of his work, W. leaves his reader in no doubt regarding the significance of a study of these texts. These texts not only offer an insight into mediaeval and Renaissance ideas about rhetoric and literary styles, but they also help to reveal the "didactic curriculum that must have come to influence most writers and articulate thinkers in the period." W., therefore, eschews the oblique angle from which most previous scholars, in their preoccupation with theological, dialectical, and grammatical issues or concerns, have traced the Fortleben of classical texts. By contrast, W. val­ ues the commentaries of the period as "intrinsically interesting artefacts of cultural history" providing evidence with which to "assess the role played in mediaeval and Renaissance culture by a hybrid ars rhetorica." After providing an extensive bibliography, W. engages in a stimulat­ ing discussion of various general issues. He advances cogent arguments, for example, to explain why the mediaeval and Renaissance treatment of generalized preceptive rhetorical theory is so heterogeneous, suggesting inter alia that the different types of text reflect the attitudes of society to the knowledge enshrined in that text, with commentaries canonizing the past text, thereby confining its progress, and treatises bearing much more the individual stamp of the transmitter. In recognition of the problems inher­ ent in assessing such a heterogeneous genre, W. creates his own division of the extant material into four rough (and occasionally overlapping) sub­ categories: 1) independent treatises; 2) commentaries and glosses on classi­ cal texts or on texts included in 1); 3) continuous or occasional comments, etc., in the form of interlinear / marginal glosses, etc.; and 4) paraphrases, 220 RHETORICA explications, or translations presented without texts themselves. The main section of the book is devoted to a survey of the extant rele­ vant material organized (on the whole successfully) according to the four sub-divisions noted above and within three chronological periods. By far the least successful portion of W/s work is his survey of the first chrono­ logical period, namely the fourth to the eleventh centuries, for the follow­ ing reasons. Firstly, the treatment of these centuries as though they consti­ tuted a homogeneous period seems to ignore certain clearly distinct politi­ cal and cultural phases. Secondly, insufficient relevant historical informa­ tion is provided for this "period" to establish a context within which the texts can be fully appreciated. Thirdly, the organization of W.'s survey breaks down when W., justifying his inclusion of late antique writers because of their strong influence in the mediaeval and Renaissance peri­ ods, concentrates almost exclusively on this later influence rather than on the creation and consumption of the texts in their own chronological con­ text. Fourthly, W. is forced to rely rather heavily in this section on palaeographical , codicological, and stemmatological evidence, with which he is clearly less at home than with historical evidence. In describing the ninthcentury manuscript Leningrad Publich. Bibl. F vel 8 auct. class, lat. as "unrepresentative" in the extent of its glossatory activity, for example, W. ignores the clear evidence of...

    doi:10.1353/rht.1997.0024
  2. Aristotle’s Rhetoric: Philosophical Essays. Proceedings of the Twelfth Symposium Aristotelicum ed. by David J. Furley, Alexander Nehamas
    Abstract

    Reviews 213 David J. Furley and Alexander Nehamas (ed.), Aristotle's Rhetoric: Philosophical Essays. Proceedings of the Twelfth Symposium Aristotelicum (Princeton: Princeton University Press, 1994), xv + 322 pp. Scholarly fashions in classics come and go. There have been periods in history, for example, when Ovid was thought a poet superior to Vergil, and Statius, despite his relatively low stock today, is afforded a place of great honor in Dante's Purgatorio. Aristotle, (again in Dante) the "maestro di color che sanno," has had his own vicissitudes through the ages, and at different times, this or that individual treatise has had more or less ascen­ dancy. The Rhetoric is no exception in this regard, and I think it is safe to say that, in the past century or so, most scholars interested in Aristotelian philosophy per se have given both it and the Poetics far less attention than, say, the Metaphysics or Nicomachean Ethics. All of that is beginning to change. Superb new critical editions of both the Poetics and the Rhetoric (both by Rudolf Kassel) have appeared in the last thirty or so years; the old Cope/Sandys commentary on the Rhetoric has been, if not supplanted, then certainly supplemented by that of Father Grimaldi (on books I and II); two recent translations of the Rhetoric into English (with notes) have been published by Oxford University Press and Penguin Books—the former by George Kennedy, the latter by Hugh Lawson-Tancred; and there has even been something of a neo-Aristotelian renaissance in rhetorical theory, in The New Rhetoric of Chaim Perelman and Lucie Olbrechts-Tyteca. Of particular interest is the sustained and engaging philosophical analysis presented in Eugene Garver's recent Aristotle's Rhetoric: An Art of Character (Chicago: University of Chicago Press, 1994). Nor is this all. Amélie Oksenberg Rorty, continuing her series of col­ lections of essays on various works of Aristotle, has edited a collection on the Poetics (Princeton: Princeton University Press, 1992) and one on the Rhetoric (Berkeley: University of California Press, 1996). Yet another col­ lection of essays on the Rhetoric, edited by Alan Gross and Arthur Walzer, is due out soon. To the latter list we must also add the book under review here. I should say at the outset that its title is not otiose. That these are "philo­ sophical essays" means, precisely, that they have been written with a specifically philosophical cast, as proceedings of the triennial Symposium Aristotelicum (this twelfth one being the first to be held in the USA). I sur­ mise that this orientation will please some and disgruntle others; habent sua fata libelli, but this is particularly true in terms of the various uses dif­ ferent readers will want to make of any given book. The title of Jürgen Sprute's essay in this volume, "Aristotle and the Legitimacy of Rhetoric," 214 RHETORICA might serve (with a question mark) as a subtitle for the book as a whole: as Sprute remarks, "The fact that Aristotle treated rhetoric seriously, gave lectures on it, and wrote what has to be understood as an 'art of rhetoric' seems to have been a source of embarrassment to some modem readers [O]ne could perhaps have expected Aristotle to abstain from shallow things such as an art of persuasion" (p. 117). That, plus the fact that most modem philosophers (in the analytic tradition at least) have seen rhetoric and communication as less exalted topics of study than metaphysics or epistemology, or even logic, is perhaps what has deterred them from a more whole-hearted study of rhetoric (or of the Rhetoric) before now. It is to be hoped that this volume marks not mere token attention, but rather the beginning of a new era. The volume is arranged in four sections: "The Arguments of Rhetoric," "The Status of the Art of Rhetoric," "Rhetoric, Ethics, and Politics," and "Rhetoric and Literary Art." A number of those who attend­ ed the Symposium have contributed essays to this volume (and some of those who are not in this volume, are represented in Rorty's). Eight of the eleven essays in this volume are in English; the remaining three are in French (the one...

    doi:10.1353/rht.1997.0022
  3. Le reflet des fleurs. Description et métalangage poétique d’Homère à la Renaissance par Perrine Galand-Hallyn, and: Les yeux de l’éloquence. Poétiques humanistes de l’évidence par Perrine Galand-Hallyn
    Abstract

    222 RHETORICA the subject. Particularly commendable is the suggestion that in future, material be edited and published in collections of excerpts in preference to individual sets of glosses or treatises in order that this work might con­ tribute a valuable insight into the history of ideas. W. notes as a great desideratum a history of the changing understanding and interpretation of the doctrines of classical rhetorical theory, and observes the significance such a history would have in illuminating the manner in which mediaeval and Renaissance scholars viewed the ancient Roman past. Further research into mediaeval commentaries might also elucidate the ways in which the classical text was read and the philosophical ideas in vogue. To conclude, there can be no doubt that W.'s work amply fulfills both the aims of the typological series and his own desire to demonstrate the "fundamental role rhetorical instruction played in mediaeval society." In suggesting the way forward for future scholars, W. effectively acknowl­ edges that research into the vast and diverse material extant in this field remains in its infancy. The pioneering achievement of this work is such that it whets the appetite for this future research by demonstrating what a stimulating study these texts make as a key to unlocking the mediaeval mind. P. Ruth Taylor-Briggs Perrine Galand-Hallyn, Le reflet desfleurs. Description et métalangage poétique d'Homère à la Renaissance, Travaux d'Humanisme et Renaissance, 283 (Genève: Droz, 1994). Perrine Galand-Hallyn, Les yeux de l'éloquence. Poétiques humanistes de l'évidence, préface d'Alain Michel, L'Atelier de la Renaissance, 5 (Orléans: Paradigme, 1995). Voici deux livres importants, dont l'un, Le reflet des fleurs, est l'édition commerciale de la thèse de Perrine Galand-Hallyn, et l'autre, Les yeux de l'éloquence, un recueil d'articles du même auteur. Considérons d'abord Le reflet desfleurs. Le sous-titre de cette étude indique bien l'immensité du ter­ rain qu'elle couvre. Pour avoir emprise sur cette vaste matière, l'auteur a opté pour une approche théorique éclectique, à la fois ancienne et mo­ derne, et un corpus limité de textes bien choisis. Regardons d'abord les Reviews 223 choix théoriques et méthodologiques: le point de départ est une notion de l'ancienne rhétorique: Yevidentia (enargeia ou hypotypose), cette faculté de la description en rhétorique et en littérature de représenter l'objet décrit comme si on l'avait devant les yeux dans toute sa beauté (ou laideur). Comme l'a bien montré l'auteur, les théoriciens de l'Antiquité ont mis ce pouvoir évocateur de la description en rapport avec la magie et l'onirisme, ainsi qu'avec les arts architecturaux et plastiques, - aspects sur lesquels l'auteur ne cesse de revenir au cours de ses analyses. La réflexion métapoétique dans l'Antiquité portant sur la nature du texte tend à s'exprimer par des métaphores qui prennent vite valeur de topos. L'auteur distingue onze domaines thématiques: astres (feu, lumière), navigation, guerre, chasse, sports, architecture, tissage, peinture, sculpture, mosaïque et médecine (aliments). Elle a eu l'heureuse idée d'en dresser la liste (avec indication des principaux lieux d'origine, d'Aristote au Traité du sublime, pp. 142-161). Cette liste pourrait être utilisée comme une checklist lorsqu'on étudie tel auteur de l'Antiquité ou de la Renaissance: elle permet d'évaluer les nombreuses métaphores métatextuelles dont, par exemple, un Montaigne parsème ses Essais. Or, si dans ces cas le discours figure comme comparé mis en rapport avec un comparant artificiel ou naturel, les choses se présentent autrement et inversement dans le cas de la description poétique. Là, l'objet décrit devient en quelque sorte le comparé ayant pour comparant le texte descripteur, effet rehaussé par le mimétisme élaboré entre texte (sons, syn­ taxe, images) et référent. Autrement dit, toute description énargique pré­ suppose explicitement ou implicitement un moment métapoétique: elle nous informe sur son esthétique sous-jacente. Les instruments théoriques pour étudier les effets...

    doi:10.1353/rht.1997.0025
  4. Rhetorical situations and their constituents
    Abstract

    (1997). Rhetorical situations and their constituents. Rhetoric Review: Vol. 15, No. 2, pp. 264-279.

    doi:10.1080/07350199709359219
  5. Romantic rhetoric and the rhetorical tradition<sup>1</sup>
    Abstract

    There has been little room for the British Romantics in the study of rhetoric because it is generally agreed that they did not concern themselves with it, but their influence upon academic culture and upon the relationship between literature and rhetoric is a central concern for contemporary studies of rhetoric, composition, and literature.2 Rhetoricians and critics divide Romantic British discourse into the rhetoricians and the poets. Rhetoricians study Hugh Blair, George Campbell, and Richard Whately while theorists study philosophers, critics, and poets such as William Blake, Samuel Taylor Coleridge, and William Wordsworth. Some substantial efforts have been made to include the literary Romantics in our discussion of rhetoric. Don Bialostosky's recent work, Wordsworth, Dialogics, and the Practice of Criticism, for example, gives us a reading of Wordsworth from a dialogical perspective, and in the past rhetoricians of such stature as Kenneth Burke (see Blankenship), I. A. Richards, and Ann E. Berthoff have included Coleridge and Wordsworth in their theories of rhetoric and composition. Still, in the main, rhetoricians regard the British Romantics with distrust.3 the surface the distrust is well earned. The term rhetoric had pejorative associations for the Romantics. Although their philosophical views about rhetoric may be traced to Plato, their belief that rhetoric was a secondary and fraudulent art was the product of a longstanding academic and ecclesiastical debate over the virtues of Ramist rhetoric, where logic afforded the composer the means of thinking and rhetoric afforded the composer a way of presenting those thoughts.4 In this view rhetoric was mechanical, and once the organic experience of creation was over, what was left to the rhetorician was merely gesture or mere rhetoric. The British Romantics' distrust for mere rhetoric led them to write about discourse rather than rhetoric. Coleridge, for example, uses the term method, a term usually associated with Descartes in philosophy and with Ramus in rhetoric, when he writes about rhetorical acts. However, throughout his works, he not only demonstrates a substantial understanding of the history of rhetoric but also includes well-known principles of rhetoric in his method. In his Essays on the Principles of Method, he argues that method is a habit of considering the relationships among things, specifically either their relations to each other, or to the observer, or to the state of apprehension of the hearers (451). Thus, although Coleridge argues against the sophists in On the

    doi:10.1080/07350199709359221
  6. Composition, literature, and the emergence of modern reading practices
    Abstract

    In past fifteen years, scholars in both composition and literature have called for a more integrated approach to reading and writing.1 essays in collection Composition and Literature: Bridging Gap edited by Winifred Horner, for example, stressed common interests of scholarship in these two domains. Similarly, Modern Language Association recommended in a 1982 report that MLA publications make deliberate efforts to stimulate thought and research about interrelations of literature, composition, and rhetorical theory (952). More recently, Peter Elbow has called for end of the war between reading and arguing that the primacy of reading in reading/writing dichotomy is an act of locating authority away from student and keeping it entirely in teacher or institution or great figure (17). Richard Lloyd-Jones and Andrea Lunsford have also emphasized importance of an integrated approach to reading and writing in curriculum, one that allows teachers to foster student learning in reading, writing, interpreting, speaking, and listening (316). Like Elbow, Lloyd-Jones and Lunsford insist that integration of reading and writing not only enables students to become more active learners but also is critical for educating students for participation in democracy (85). But while an integrated approach to reading and writing is certainly a worthy goal, scholars in literary and composition studies differ on fundamental issues that may preclude (or at least complicate) our attempts to develop pedagogies that allow students to connect their own texts with other texts they encounter both inside and outside classroom. One such issue involves very nature of texts themselves-what texts are, how they are produced, and how we should read them. assumptions, for example, about what it means to interpret a text diverge radically depending on whether text is a student text or a literary text. As David Bartholomae observes: The teacher who is unable to make sense out of a seemingly bizarre piece of student writing is often same teacher who can give an elaborate explanation of 'meaning' of a story by Donald Barthelme or a poem by e.e. cummings (255). Instructors who interpret elements such as narrative leaps, obscure references, and twisted syntax as errors in student texts read same elements in a literary work as

    doi:10.1080/07350199709359218
  7. The composition course and public discourse: The case of Adams Sherman Hill, popular culture, and cultural inoculation
    Abstract

    American intellectuals and educators are dismayed by crisis in public discourse. With Jurgen Habermas and others, they worry over of public sphere and a degeneration in rational-critical debate. Cultural critics often contrast contemporary public discourse with what seems to be America's golden age of public discussion: nineteenth-century America, before culture industry or late capitalism, before professionalism, before TV, before mass media or multimedia.1 The usual suspect is modern communications technologies, specifically TV. According to Neil Postman, we should deeply lament the decline of Age of Typography and ascendancy of Age of Television (8). Televisual media, he argues, has eroded public's span and shriveled its capacity for rational thought. Looking to Lincoln-Douglas debates, he maintains that Americans' verbal facility and attention span would obviously have been extraordinary by current standards (45). The citizenry has declined, he argues, because citizens watch TV and no longer read: almost every scholar . . . has concluded that process [of reading] encourages rationality, while televisual logic short-circuits rational thought in favor of slogans, images, mere stories-in short, entertainment.2 The late Christopher Lasch, in The Revolt of Elites, blames not only television for making argument a lost art but also undemocratic leanings of intellectuals and academics. How far we have fallen, he argues, from Golden Years of nineteenth century, when serious public argument was practiced by both citizenry and media. In those days newspapers (Lasch singles out Horace Greeley's New York Tribune) were journals of opinion in which reader expected to find a definite point of view, together with unrelenting criticism of opposing points of view (163). The beginning of decline (the nadir of which he hopes we are presently experiencing) began in progressive era, when intellectual leaders preached 'scientific management' of public affairs.... They forged links between government and university so as to assure a steady supply of experts and expert knowledge. But they had little use for public debate (167). Academics and

    doi:10.1080/07350199709359220
  8. Reviews
    Abstract

    The Lost Cause of Rhetoric: The Relation of Rhetoric and Geometry in Aristotle and Lacan by David Metzger. Carbondale: Southern Illinois UP, 1995. xvi; 135. Roman Rhetoric: Revolution and the Greek Influence by Richard Leo Enos. Prospect Heights, IL: Waveland Press, 1995; xii + 135pp. Nineteenth‐Century Women Learn to Write edited by Catherine Hobbs. Charlottesville and London, University of Virginia Press, 1995. 343 pp. Kenneth Burke and Contemporary European Thought edited by Bernard L. Brock. Tuscaloosa, U of Alabama P, 1995; xii; 279 pp. A Teacher's Introduction to Composition in the Rhetorical Tradition by W. Ross Winterowd & Jack Blum. Urbana, IL: National Council of Teachers of English, 1994. A Teacher's Introduction to Postmodernism by Ray Linn Urbana, IL: National Council of Teachers of English, 1996.

    doi:10.1080/02773949709391096

January 1997

  1. Ars Poetriae: Rhetorical and Grammatical Invention at the Margins of Literacy by William M. Purcell
    Abstract

    Reviews William M. Purcell, Ars Poetriae: Rhetorical and Grammatical Invention at the Margins of Literacy, Studies in Rhetoric/ Communication (Columbia: University of South Carolina Press, 1996), 193 pp. In the context of the evolution from oral to written discourse in the classical and medieval periods of western Europe, Purcell discusses six texts on the art of versification, or artes poetriae: 1) Matthew of Vendome, Ars versificatoria; 2) Geoffrey of Vinsauf, Poetria nova and Documentum de modo et arte dictandi et versificandi; 3) John of Garland, De arte prosayca, metrica , et rithmica (Parisiana poetria); 4) Gervasius of Melkley, Ars poetica; and 5) Eberhard the German, Laborintus. Composed in the twelfth and thir­ teenth centuries, these texts are revolutionary in their adaptation of rhetoric and grammar to poetry, which in that period was usually read aloud or recited. The book offers a useful introduction to material which may be difficult for most undergraduate students to obtain or to under­ stand; however, the critical framework into which Purcell places these texts needs justification, as it is part of a growing debate on the history of orality and literacy. The book is divided into two parts. Part I, consisting of two chapters, establishes the two main assumptions of the theoretical framework into which Purcell has placed the six treatises on poetic composition. The first assumption sets up a diachronic dichotomy between orality and literacy, from the Greek tradition to the invention of the printing press. Purcell argues that rhetoric in classical Greece and Rome was a discipline designed for oral delivery. Grammar was a written activity, developed for analysis and correction of text. As the societies of the Middle Ages pro­ gressed in literacy, grammar was increasingly applied to written material. Thus, Purcell sets up an oral-literate time spectrum. He treats the ancient Greek and late medieval periods as two poles, the former primarily oral and the latter increasingly text-based or literate. Citing Paul Prill, Purcell asserts that the arts of poetry of the twelfth and thirteenth centuries stand at the cusp of the shift from orality to literacy. The second major assumption of Purcell's theoretical framework is that grammar and rhetoric exchanged functions along the oral-literate time spectrum. In the classical period, rhetorical theory was used as a system of composition for oral delivery, while grammar was a system to correct and to analyze written text. By the time the arts of poetry were composed, these roles had begun to be reversed: "Ultimately, with the advent of the printing press, the text became the thing in and of itself, moving away 107 108 RHETORICA from the oral end of the spectrum and toward the literate end. At the same time, rhetoric—a more orally focused technology—moved toward the literate, and grammar—a more literally focused technology—moved toward the oral. The tension created by the rhetorical/grammatical move­ ment is reflected in the theoretical treatises in the artes poetriae themselves" (p. 5). Part II consists of five chapters, arranged chronologically, on the artes poetriae which illustrate the developments in the matrix of orality, literacy, grammar, and rhetoric which Purcell has set up in the first section of his book. Purcell provides excellent summaries of these treatises by giving an overview of their sections on invention, arrangement, and style. Less attention is given to invention and arrangement, as the author's primary interest is the overlapping of grammar and rhetoric in the domain of style, a unique contribution of poetic theory in the Middle Ages. Purcell's study of figures in the artes poetriae shows how the medieval tradition leads to the systematic relation of style to stasis theory in Renaissance rhetoric. This is the most valuable contribution of the book. Purcell argues that these treatises are not simply extensions or adapta­ tions of classical rhetoric, but that they establish a unique genre of rhetori­ cal theory at a time when orality and literacy coexisted. To demonstrate this point, he observes that the existing editions of the texts can be mis­ leading in causing readers to assume a debt to the classical sources. For example, the Faral edition and the Nims translation of Geoffrey of Vinsauf's Poetria Nova...

    doi:10.1353/rht.1997.0031
  2. Rhétorique et image. Textes en hommage à Á. Kibédi Varga ed. par Leo H. Hoek, Kees Meerhoff
    Abstract

    120 RHETORICA Rhétorique et image. Textes en hommage à Â. Kïbédi Varga, ed. Léo H. Hoek and Kees Meerhoff (Amsterdam: Rodopi, 1995), 318 pp. The subject of this book has been aptly chosen: it echoes and honours Kibédi Varga's published work on visual rhetoric and narratology (for example, Rhétorique et littérature and Discours, récit, image, as well as numerous articles—the bibliography of his works in French, German, English, Dutch, and Hungarian runs to twenty packed pages); it also reflects his founding of the Association for Word and Image Studies ten years ago. Rhétorique et image ranges widely over several disciplines and yet it has a unity of theme and purpose. It is both illuminating and open-ended, refreshingly undogmatic and tentative, and thus, paradoxically perhaps, goes some way towards defining a methodology. Some of the writers here allude to the evolution of their subject and apply the ancient topoi in a modem context. What is new in this book is the narrowing down of the subject to the place of rhetoric in word and image studies. There are four sections: "Reflexions interarts," "Reflexions rhé­ toriques," "Echanges," and "Reflets: fins de siècle," necessarily overlap­ ping, but providing a useful focus. The academic papers are framed and enhanced by a previously unpublished introductory poem, "Un retour à San Biagio," by Yves Bonnefoy, and another closing poem by Salah Stétie, "Fièvre et Guérison de lTcône." Sorin Alexandrescu starts from a photograph taken by the author, of bottles and glasses on a table, and analyses the limits of meaning such an unposed photograph may have. While not representing action, it contains a "récit," presupposing past action and implying a future; but if it is to have meaning, some external information (title, supporting text, context) is necessary to "narrativise" it. Elrud Ibsch gives a very critical account of Charles Jencks' The Language of Post-Modern Architecture, rejecting his idea that this architecture is distinguished from modernist architecture by its semantic richness and its power of communication. His theory of build­ ings as metaphors (in relation to other buildings) is also found wanting because of the confusion over whether the metaphor lies in the observer, the building, or the architect, Ibsch concludes that Jencks' method is that of a critic, who may therefore be allowed personal judgments and a depar­ ture from impartiality, but it is not helpful to historians of literature or architecture. David Scott addresses squarely the rhetoric of images through the example of Dutch postage-stamps of the last forty years, a Reviews 121 particularly beautiful series of typographic and commemorative stamps designed by leading graphic artists. Scott concentrates on the rhetorical figures of repetition, pleonasm, emphasis, enumeration, and parallelism, all in the larger context of communication (semiotics and hermeneutics) and the balance between decorativeness and persuasiveness. Leo Hoek concludes this first section with an attempt at classifying the ways in which text and image may interact, among which are pictorial poetry, clas­ sical ekphrasis (or "art transposition"), novels about artists, art criticism, history, or theory. The author concludes that it is not so much the nature of the text or image which provides the best basis for its classification, but rather the process of production and reception. In production what mat­ ters is which comes first, text (for example, book illustration) or image (for example, emblematic literature), but for reception it is simultaneity, which is important since text and image appear together, although one has pri­ macy over the other. Anne-Marie Christin begins the second, more strictly rhetorical sec­ tion with an analysis of memoria and actio, subjects which usually receive little attention from historians of rhetoric; she concentrates on memory as an important component of visual thought. Starting from the legendary anecdote of Simonides' identification of the guests at a feast after the roof had collapsed, she qualifies this by a discussion of ideas of space and place from Cicero to the birth of printing and on to the present day. She reflects on what the rhetoricians say about writing, images, and the need for blank spaces in the formation of memory. Bernard Vouilloux looks at...

    doi:10.1353/rht.1997.0035
  3. A Phonological Reading Model for Technical Communicators
    Abstract

    When people read silently, they unconsciously translate what they read into a speech-like code that facilitates word identification and the creation of meaning. This article examines that phenomenon—known as silent speech—based upon the published research of cognitive psychologists and psycholinguists. The author develops a phonological model of reading based upon published results of experimental investigators to determine the relationship between cognition and silent speech. The author then applies the model to technical communication. The applications include the use of punctuation, pronouns, and abbreviations, as well as introducing new words, writing to satisfy the speech instinct, cultivating a human voice, and revising technical documents.

    doi:10.2190/lxtc-8xul-u9yk-nbdj
  4. <i>The new rhetoric</i>and the construction of value: Presence, the universal audience, and Beckett's “three dialogues”
    doi:10.1080/02773949709391087
  5. “It's essentially as though this were killing us”: Kenneth burke on mortification and pedagogy
    Abstract

    [A]ll. . . transcending of the thing by its name is toward death. And in this sense, even the most vital of language is intrinsically deathy. It is a realm of essence such that, without the warm blood of live bodies to feed it, it cannot truly exist. The spirit of all symbol systems could be said to transcend the body in this sense, taking on a dimension that can also be named by our good word for death: immortality. (Language as Symbolic Action 342)

    doi:10.1080/02773949709391085

November 1996

  1. “Discordant Consensus”: Old and New Rhetoric at Trinity College, Dublin
    Abstract

    Abstract: The teaching and practice of rhetoric at Trinity College, Dublin, in the eighteenth century have been little discussed in the literature. This article describes the curriculum and pedagogy related to the old and “new rhetoric” of the Scottish enlightenment as disclosed by documents in the archives of Trinity College Library; the published lectures of two Erasmus Smith Professors of Oratory and History, John Lawson and Thomas Leland; and the lectures of Thomas Sheridan on elocution. Minutes of the student historical clubs in which debates and harangues are preserved illustrate the interests of the students, their techniques of debate, and the demonstrative exhortations of their officers. The student orations chronicle the gradual absorption of the principles of the new rhetoric at the College.

    doi:10.1525/rh.1996.14.4.383