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8796 articlesApril 2021
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Abstract
In 1970, Burke and McKeon held a debate at the University of Chicago, with the topic the difference between “Rhetoric” and Poetic.” This debate has never before been published, and Bob Wess and I present this debate with the following notes. We begin with our own interest in the debate, follow this with a brief outline of the debate, and then we make some observations about the significance of this debate for rhetorical scholarship today.
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Abstract
In 1970, Burke and McKeon held a debate at the University of Chicago, with the topic the difference between “Rhetoric” and Poetic.” This debate has never before been published, and James Beasley and I present this debate with the following notes. We begin with our own interest in the debate, follow this with a brief outline of the debate, and then we make some observations about the significance of this debate for rhetorical scholarship today.
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“Scientific Rhetoric”: Kenneth Burke’s The War of Words and the Detection of the Conscious and Unconscious Biases of the Mainstream News Media ↗
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In The War of Words Burke uses the term scientific to describe the news “in the sense that it deals with information” but is also rhetorical since “it forms attitudes or induces to action.” In this essay I outline Burke’s major ideas in his “Scientific Rhetoric” chapter; present for consideration Burke’s assumptions about the press; and conclude with comments about how one might productively extend Burke’s insights into future studies of the news media.
March 2021
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Cratos, Crisis and Cognition in Reference to Generative Anthropology and the Scene of Language/Culture Origin ↗
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This article will interpret Cratos, a mythic character and rhetorical personification present in the works of Hesiod and Aeschylus, as a multilayered and metaphoric figure of cognition, defining him in reference to the hypothesis of the origin of language and culture advanced by Eric Gans’s Generative Anthropology. Cratos was a violent oppressor of Prometheus, involved in provoking a crisis among both gods and humanity. This faithful and ruthless performer of the will of Zeus is viewed here as representing one of the deeper cognitive layers of mythological transfer, that is, as a representation of deferred, but always and anywhere prevalent intra-specific violence, the fundamental source and testimony of crisis in human societies.
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Abstract
Aggressive rhetoric in Croatian political discourse became particularly prominent during the parliamentary election in 2015. A deep polarization of society yielded a new political option, one of the strongest since the beginning of Croatian independence in 1990. After the great election success, MOST got the opportunity to form the new Croatian Government either with HDZ or SDP, the two most influential parties in Croatia. This situation caused enormous tension in the postelection period and consequently intensified the politicians’ aggressive rhetoric. The aim of this study is to describe, interpret and explicate linguistic and rhetorical devices which contributed to the aggressiveness, and ultimately conclude which of the political options listed above is the most aggressive.
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Conceptual silencing as a rhetorical tool. A cognitive lexical semantics study of the lexical item Europe ↗
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Taking a cognitive lexical semantics perspective, the article introduces the concept of conceptual silencing as a rhetorical tool. Understood as a process of conceptual dissolution of meaning to offer a more coarse-grained sense of an expression, conceptual silencing is demonstrated to have a potential rhetorical value in that it allows for more opaque reproduction of ideology. From a cognitive linguistic standpoint, the process of conceptual silencing hinges upon a polysemous nature of a lexical item and boils down to triggering a given sense of a given lexical item in a given context. To illustrate the workings of conceptual silencing, the article reports on a case study of the lexical item Europe in the Guardian press discourse. It is demonstrated that the ultimate effect of conceptual silencing is silencing the ‘European Union’ senses under the guise of the lexical item Europe.
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Rhetorical strategies of counter-journalism: How American YouTubers are challenging dominant media election narratives ↗
Abstract
The standards and practices in journalism that best serve democratic deliberation remain a matter of intense scrutiny in the digital age. The United States has a long history of journalists exposing self-interested behaviors of political or corporate elites with investigative journalism. With online media, journalistic practices encompass fact-checking against a variety of sources, and countering the claims of other journalists from competing outlets. This article aims at delimiting the rhetorical properties of an emerging genre of YouTube counter-journalism. The study reports on a rhetorical and eristic analysis of the main patterns of countering in a sample of videos posted on YouTube on the subject of the US presidential campaign in spring 2020. The analysis reveals some ways in which YouTube journalists break down the dominant media narratives and present counterclaims and critiques, which is usually accompanied by fact-checking, showcasing evidence and providing alternative explanations or counterarguments. However, counter-journalism is not free from eristic devices that may misrepresent political issues for the subscribers.
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Projecting a Future Present: Greta Thunberg’s use of Presence at the United Nations Climate Action Summit 2019 ↗
Abstract
Rhetoricians have long realized that crises are, in part, the product of audience perception and therefore rhetorical choice. In this article I will demonstrate that the speech that Swedish climate activist Greta Thunberg gave at the 2019 United Nations Climate Action Summit employs presence to not only transcend her own person, but time itself, and presents climate catastrophe as a future present that should be avoided at all cost.
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Abstract
How might explicitly prompting graduate students to self-regulate intervene in their development of writing knowledge and practices across multiple semesters? This study takes a close look at how prompted self-reflection on writing intervenes in a graduate student’s development of self-regulation and genre knowledge as he transitions from MA to PhD program in rhetoric. We present the case of one graduate student, ‘Eric,’ who was explicitly taught conventions and strategies for writing and prompted to reflect on writing projects over several semesters using an in-process protocol. Aligning data from in-process protocols, interviews, and drafts of Eric’s writing, we construct a fine-grained narrative that shows a complex and recursive relationship among Eric’s development of knowledge about academic genres, self regulation practices, and sense of scholarly identity. This narrative raises questions about how genre knowledge and self-regulation inform each other in graduate-level writing, and it offers an example of a self-regulation intervention that may help graduate students develop specialized ways of writing.
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Products of US Performance: A Material Rhetorical Education at North Bennet Street Industrial School, 1890–1910 ↗
Abstract
This essay examines rhetorical education for children of immigrants at North Bennet Street Industrial School (NBSIS) during the late nineteenth and early twentieth centuries. NBSIS, located in the predominantly Italian neighborhood of Boston’s North End, taught children of elementary and grammar school age through a manual training pedagogy and specifically, the Sloyd method of handiwork. I analyze archival documents using frameworks of Sloyd, the Arts and Crafts Movement, and usability theories to argue that products made during manual training and Sloyd taught children of immigrants how to become citizen workers as defined by white, middle-class values. Students’ material works were products of US performance intended to develop students into industrious, moral workers; influence immigrants’ households and other users of products; and direct students to self-correct and strive to become better workers. This essay highlights that materials help define, assess, and regulate learning, especially for young learners, within complex historical contexts.
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Objects, Documentation, and Identification: Materiality and Memory of American Indian Boarding Schools at the Heard Museum ↗
Abstract
This essay analyzes the Heard Museum’s exhibition Remembering Our Indian School Days: The Boarding School Experience, a site that documents student experiences at off-reservation boarding schools in the United States. The essay pursues questions of materiality and memory in the creation and disruption of public memory narratives. More specifically, this essay attends to the meaning-making of objects and analyzes their contributions to the exhibit’s documentation and identification work. I argue the successful use of objects in this site holds two key implications for the rhetoric of public memory scholarship: (1) that objects are a resource for the rhetorical invention of public memory, and (2) that additional possibilities for documentation and identification may rest in objects. In making this argument, I thus theorize the relationship among public memory, objects, and settler colonialism, and call for increased attention to objects in our rhetorical histories and theories.
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Abstract
In September 2016, the US Food and Drug Administration held a public hearing inviting comments on the regulation of human cells, tissues, and cellular and tissue-based products. This essay uses Nikolas Rose’s concept of molecularization to show the rhetorical conflicts that emerged between lay public arguments and biomedical experts’ claims about the limits of personal autonomy, ownership, and the definition of cells and tissues as products. By analyzing how public actors negotiate the regulation of human tissues, I argue that a rhetorical account of molecularization shows how and for whom bodies are commodified and physically distributed. Through this rhetorical account of molecularization, I move between the molecular level of the body (the micro) and the situatedness of human bodies (the macro) to rethink the ways bodies are defined, even at the level of the cell.
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Keith Gilyard and Adam Banks’s book On African-American Rhetoric provides a roadmap for rhetoric scholars to engage, explore, and expand the study of African American rhetoric, a research field tha...
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"Inconvenient Strangers: Transnational Subjects and the Politics of Citizenship." Rhetoric Society Quarterly, 51(2), pp. 167–168
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Abstract
Belinda A. Stillion Southard’s new book makes a compelling case for rhetorical practices that foster transnational belonging and advocacy among women. At a time when marginalized communities are ac...
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From<i>Lucifer</i>to<i>Jezebel</i>: Invitational Rhetoric, Rhetorical Closure, and Safe Spaces in Feminist Sexual Discourse Communities ↗
Abstract
This essay applies Craig Rood’s concept of rhetorical closure to the specific case study of the creation of feminist discourse communities to discuss sexuality. It looks at the editorial policies of two feminist discourse communities in order to more broadly analyze the ways that rhetorical closure operates constitutively along with invitational rhetoric. It connects these issues to past and current debates about censorship, echo chambers, safe spaces, and trigger warnings in order to show when and how rhetorical closure is intended to prevent harm. Like Rood, I do not resolve questions on distinguishing the effectiveness or ethics of rhetorical closure. Examining a radical feminist periodical of the nineteenth century and the twenty-first-century feminist blogosphere shows how invitational rhetoric works with and as rhetorical closure.
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Abstract
Rhetoric is again dominating the humanities. Even so, sometimes deeply rhetorical books are not identified as such. Katie Oliviero’s Vulnerability Politics: The Uses and Abuses of Precarity in Poli...
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Abstract
Using racial rhetorical criticism, we apply and extend Flores’s theory of racial recognition to United States news and sports media usages of “Angry Russell” as a name for National Basketball Association (NBA) star Russell Westbrook. Focusing on media coverage of an 11 March 2019 incident in which a Utah Jazz fan allegedly yelled racist and homophobic taunts at Westbrook during an Oklahoma City Thunder game against the Utah Jazz, we map how the mediated attention to Westbrook’s “anger” and so-called threatening behavior is a form of spatiotemporal collapse that situates Black male bodies as menacing and violent sites of subordination to whiteness. We then interrogate how player statuses and the intimacy of NBA arenas themselves, like Vivint Smart Home Arena, operate as sites of spatiotemporal excess by signaling a recognition of race as unable to be contained within the racial categories established by whiteness.
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Abstract
ABSTRACTThe essay explores Alva Noë's theory of choreography as a practice that recapitulates (and heightens our awareness of) quotidian forms of perception—perception understood as a set of organized behaviors aiming for “the right critical stance.” Noë argues (pace Heidegger) that the moment when we become aware of the organized, constructed nature of our behaviors is not a “breakdown” but rather a choreographic “display” of perception as a form of research. I begin by examining how his theory of dance and dance spectatorship developed through collaborations first with Lisa Nelson, then with William Forsythe. Next, while still approaching choreography as the “display” of perceptual practices, I move toward a conclusion that Noë allows but does not pursue. Studying a scene from Pina Bausch's Café Müller, I propose that choreography displays not our mastery of reality but our lack thereof. Perceptual habits give us a world, but one in which we are never quite “at home.” For me, the conceptual payoff of the aestheticization of movement (or choreography as display) is not simply that we become aware that perception is organized and rhetorically framed, but also that perceptual practices are impeded by the “critical stance” or rhetorical frame that orients them.
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Abstract
In one of his many defenses of rhetoric, Aristotle states that “even if we were to have the most exact knowledge, it would not be very easy for us in speaking to use it to persuade [some audiences] … it is necessary for pisteis and speeches [as a whole] to be formed on the basis of common [beliefs]” (2007, 35). Dana Cloud's Reality Bites advances a similar position, suggesting that the political left needs to reclaim rhetorical appeals as a form of argumentation if it is to defeat the conservative forces that have taken control of the public sphere. Focusing on what she calls the “big five” (narrative, myth, affect, embodiment, spectacle), Cloud argues that the American left is losing political ground to the right due to its inability to craft effective stories convincing the general public that commonly held beliefs support a left political doctrine. Because people are embodied and emotional beings, fact-checking and appeals to pure rationality and logic are ineffective at convincing large swaths of people to change their actions and beliefs. And yet, the left continues to cling to the bare, factual truth, hoping to awaken the masses to their oppression at the hands of a proto-fascist Trumpian regime. As an alternative, Cloud proposes that we embrace what she calls rhetorical realism, a communication strategy built on the notion that “communicators can bring knowledge from particular perspectives and experiences into the domain of common sense, and that we can evaluate truth claims in public culture on the basis of whether they exhibit fidelity to the experience and interests of the people they claim to describe and represent” (15). Rhetorical realism walks the line between relativism and realism, suggesting that “there is a reality—but none of us can know it except through frames of mediation” (2). Truths may objectively exist, but they can be accessed only through rhetorical interventions that structure meaning making.Rhetorical realism has three interrelated tenets. First, rather than appeals to objective or universal truths, rhetorical realism relies upon experiential knowledge and rhetorical appeals. Two of Cloud's case studies—Neil deGrasse Tyson's 2014 reboot of Cosmos and #BlackLivesMatter—reflect this approach. Second, rhetorical realism traffics in doxastic, or common knowledge, rather than epistemic, or formal truths. Because knowledge is accessible only through mediation, rhetorical realism suggests that doxastic questions represent the most worthwhile explorations. Third, grounded in standpoint epistemology, rhetorical realism believes truth claims should be cognizant of power relations and align with the interests of the oppressed and exploited, as those at the lower rungs of society have a clearer, more holistic understanding of how society operates.These three tenets point toward what is arguably rhetorical realism's most radical implication: scholars ought to stop entirely asking formal questions of ontology and epistemology. Drawing from the lessons of rhetoric of science scholarship, Cloud's position is not that “there are no facts outside of rhetoric's intervention,” but rather that “the implementation of their use varies in ways that are strategic and invested with power” (25). Questions about the fundamental nature of our being or what truth is ought to be sidestepped in favor of “adopting the strategy of crafting frames of moral commitment and belief that can carry our truths out of the glades and into glorious, plain view” (4). Cloud does not negate the existence of an ahistorical metaphysics, but instead argues that the search for it is simply not worth pursuing. As she says, “Even if there were ever an original ‘state of nature’ in which humans encountered the world afresh, from that day forward, human symbolic framing and interpretation would have been ever present” (6). Humans instead engage in “dialectically evolving systems of ideas” that reflect localized, perspectival realities and the lived experiences of individuals and groups of people (7). Cloud says that only a realist perspective can explain both how the masses are convinced to embrace problematic ideologies and how to convince them to think otherwise: “The most powerful political discourses emerge when epistemic knowledge is mediated by explanatory and justificatory political frames” (7). By rejecting the formal, philosophical search for truth and knowledge, rhetorical realism is grounded in a social and political reality aligning with the lived experiences of various groups.A question arises from rhetorical realism's rejection of epistemological and ontological investigations: how does it not devolve into moral relativism, a position that Cloud very clearly lays out as ethically irresponsible (15–16)? Cloud addresses this concern by arguing that scholars should embrace a doxastic version of ethics grounded in the lived realities of the oppressed, defending “a perspective from which to perform criticism in the service of demystifying power and enabling the formation of public consciousness faithful to the insurgent knowledges of the oppressed and exploited” (5). Rhetorical realism thus develops ethics by locating doxastic truths from the position of the most subjugated. From this subjugated ethics, normative statements about the world can be made. For example, “Why critique rape culture unless we can say surely that women are oppressed, that consent should be a precondition for sexual engagement, or that violence against women is wrong?” (5). This normative statement about sexism and rape culture arises from the doxastic truth that women are subjugated in modern society. Rather than devolve into moral relativism, rhetorical realism's adherence to standpoint epistemology provides a valuable tool for ethically interacting with the world.Cloud develops rhetorical realism throughout six chapters, an introduction, and a conclusion. The introduction to Reality Bites lays out the purpose of the text: to “chart a middle way” between the rationalist and relativist practices through a defense of rhetorical realism (2). Chapter 1 introduces rhetorical realism, arguing that it is irresponsible to “concede ground to post-truth forces” via a “hunker[ing] down in the trenches of massive numbers of facts” or “giv[ing] up entirely and embrac[ing] relativism” (14). In this chapter, Cloud turns toward Marxism as a foundational tool for her theory. In particular, she utilizes Gramscian hegemony to explain how people consent to interests that negatively affect their lives yet can overcome their own oppression through learning and collective struggle, and Marxist feminist Nancy Hartsock for an understanding of standpoint epistemology. If, as Cloud suggests, it is true that class and labor mediate the realities of workers in a capitalist economy, then the critic's role is to “engage subjective experience” as a way of both raising class consciousness and regaining control of dominant societal narratives (31). Rhetorical realism, then, aligns with this Marxist tradition and call to critique.Chapter 2 unpacks the “big five”—narrative, myth, affect, embodiment, and spectacle. Once again, Cloud rejects “objective” positions taken by various leftist theorists, arguing that control over the cultural imaginary is integral to the success of these positions. Each of the “big five” can be useful tools for the left's reclamation of the cultural imaginary. Spectacles, for instance, are “powerful and interested,” motivating individuals to believe, act, and change in productive ways (47). Thus, “we need affect, embodiment, myth, narrative, and … spectacular struggle” (51).Chapter 3 introduces the concept of frame-checking, a substitute for fact-checking. Cloud describes frame-checking as an “alternative method of capturing how contending truth claims may be taken on at various staseis from conjecture through policy, with especial emphasis on quality or value” (73). Facts alone, Cloud argues, have failed us, as they ignore how “economic hardship and anxiety generate popular desire for narratives explaining social crisis at the levels of values and action, refusing to generate compelling narratives in response” (55). In an era of “post-truth,” fact-checking is ineffective at telling people what is real; rather, as Cloud tells us, a particular focus on the fidelity of stories as well as power relations is important for conveying information to the general population. Scholars should attend to the ways that “discourses selectively direct attention, involve audiences intimately with the matter at hand, and construct coherent and noncontradictory schemes of making sense of the world” (62). We should not be aiming to check facts and inquire about truths. Instead, we should attend to the frames that mediate reality.To prove the value of her theory, Cloud details several case studies. In the same chapter in which she introduces frame-checking, Cloud analyzes the controversy surrounding the 2015 Human Capital video series released by the Center for Medical Progress that purported to prove Planned Parenthood harvested aborted fetal tissue for profit. Even though these videos were ultimately discredited as false by fact-checkers, “the footage is compelling in a way that exceeds the capacity of fact-checking to disarm it” (53). Rather than simply fact-checking the video, then, Cloud suggests that it would have been more productive to address the frames by which the videos persuaded audiences that Planned Parenthood is evil. “Imagine pro-choice organizations responding immediately with another video, set in a provocative scandal frame that exposes Daleiden and his outfit, but also … counters the antiabortion videos … by interviewing women who have undergone the procedure and their reasons for doing so” (71). Rather than just denying the videos as false, Cloud suggests that a more apt response would have developed pathetic appeals in order to equal the proverbial playing field.Chapter 4 discusses the frames surrounding Edward Snowden and Chelsea Manning's government leaks. Cloud indicates that discourse surrounding these two figures framed Snowden as an all-American hero, drawing upon “the mythic narrative of the masculine agent” (76). In contrast, discourse about Manning revolved around her queerness and transgender identity, which were consistently used to discredit her as mentally unstable and untrustworthy. From this comparison, Cloud concludes that queerness “reveals the limits of mediation in a homophobic and transphobic society” (103) because the media could not deal with the complexity of Manning's character. By all “objective” fact-checking standards, Snowden and Manning—as whistleblowers merely leaking documents—should have been treated equally by the media. However, Manning's queerness meant that she was discredited as a villain rather than lauded as a hero. Cloud does not draw conclusions about the purpose, meaning, or value of queerness from this example, but rather suggests that it further reveals the limitations of supposedly objective truth-based discourses in the public sphere.Chapter 5 provides an example of leftist discourse that draws from the “big five” to inform the public. Cosmos, the 1980 television show incarnated by Carl Sagan and revived in 2014 by Neil deGrasse Tyson, draws from all five of the major strategies Cloud thinks the left ought to adopt. Simultaneously however, Cloud suggests that the show functionally winks at its audience, reminding them that it is a rhetorical construction. For example, the show reminds viewers that we have yet to unlock the secrets of the universe, yet positions Tyson as an almost Godlike figure who reveals those secrets to an audience hungry for truth. Thus, Cosmos can tell its viewers that no one knows what happens in a black hole, while Tyson simultaneously flies into one in his spaceship. Cloud embraces this contradiction, arguing that it is exactly how the left can ethically engage in rhetorical realism—by reminding the public that we too are constructing stories for them to believe. By reminding members of the public that we—and ultimately, everybody—are framing the facts that they are told, people can begin to better recognize the rhetorically mediated nature of all discourse, including scientific discourse.Finally, chapter 6 compares Thomas Paine's Common Sense to the Black Lives Matter social movement, suggesting that both represent “timed, crafted, strategic set[s] of actions” (155). Cloud reads Common Sense in a unique light, arguing that Paine's pamphlet both “established what it means to critique dominant ideology” by denouncing England and demonstrates standpoint epistemology in its demand for the oppressed to resist those in power (141). Cloud also draws from Paine to argue that “the push for truly radical change happens from below” (162) where public intellectuals coalesce with revolutionary activists to fight for freedom and justice. Black Lives Matter also employs the big five by relying upon “public intellectuals who have created and sustained new publics through the use of emerging media and who understand and communicate about injustice in new, compelling, and condensed language” (149). Cloud thus thinks that theorists and activists alike can and should learn from these two very different, yet similar, American moments.Further research could more thoroughly investigate two positions that Cloud advances. First, Cloud alludes to the importance of kairos in a few different places but does not greatly detail its applicability for rhetorical realism. This is particularly stark in terms of the chapter on Black Lives Matter and Thomas Paine, where the author indicates that attending to kairos “will do far better service to social change” than relying upon preconceived beliefs about an audience (148). Kairos is clearly important for Cloud; however, its relationship to rhetorical realism deserves more attention. Given that summer 2020 marks massive, global demonstrations against police brutality in the name of Black Lives Matter, further consideration of the kairotic nature of this and other protest groups could be an incredibly fruitful area for future research.Second, in the conclusion, Cloud suggests that each of her case studies points toward the overarching power of calls for the natural within public discourse. In other words, appeals toward what is “natural” is consistently persuasive for public audiences because the natural is doxastically understood as true. This idea is interesting and could tie into a deeper understanding of Cloud's repeated suggestion that rhetorical realism is necessary for persuading “ordinary” people. Do we need to rely on what is “natural” to persuade “ordinary” people? Can rhetorical realism help scholars redefine what is “natural” or “ordinary”? I hope that future scholarship takes up these questions and provides more insight and direction.Overall, Cloud delivers a well-written, well-defended, and easy-to-read call to remember the “big five,” adopt a rhetorical realist perspective, and engage in frame-checking rather than fact-checking. Any theorist or activist interested in public argumentation and social movements would be helped by reading this book. Additionally, the provocative suggestion that scholars give up epistemological and ontological investigations and instead take up the question of ethics within a rhetorical realist perspective is an important discussion that people should take seriously, particularly as philosophers and rhetoricians debate these questions in the future.
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Abstract
ABSTRACTThis essay responds to Alva Noë's arguments that popular musics (rock, country, etc.) organize listeners through style and personality, while other musics, such as classical and jazz, organize listeners on the music itself. Noë's arguments suggest that music is an existential phenomenon, and thus that music is ontological. There is much to like here, including the idea that musics can be existentially different. However, the work of pop musics cannot be confined solely to stylistics and personality; pop also has musical interest, which I explicate as the exploration of sound (3D)—timbre, groove, beat, tonality, texture, and so on. Classical, jazz, and other kinds of music may seek to emphasize the music itself (2D), but they are also caught up in style. Music, I conclude, is rhetorical in how it organizes or “moves” us, and we must attend to all its dimensions, musical and stylistic, in order to understand how so.
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Abstract
ABSTRACTThis essay questions the reading of Plato's Phaedrus according to which writing is understood as a mechanism of objectivity and critical distance. Plato's denomination of writing as a “pharmakon” (a poison/cure) indicates a deep ambiguity in his definition of writing—an ambiguity embodied in Phaedrus's written speech. The speech triggers both critical analysis and a simultaneous “rhetorical passivity,” whereby upon hearing the speech Socrates is consumed by a manic power. Although Socrates explicitly decries the detrimental consequences of writing in the Myth of Theuth (that it destroys living speech), he nevertheless is overcome by the power of the written speech and driven to a state of logomania. The Phaedrus demonstrates the potential for the written word to release one into a type of passivity, where the subject is no longer an autonomous master but a passive receiver.
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Abstract
In Rhetoric as a Posthuman Practice, Casey Boyle—or rather, the habitual practice referred to as Casey Boyle—participates in rhetorical studies' recurring concern with relations between humanism and posthumanism. Boyle's posthumanist project crafts another space within the field to think about what rhetoric is, what it does, and what it may become. Rhetoric as a Posthuman Practice recalls the purpose of rhetorical education in the Isocrates and Quintilian traditions—“to become a certain kind of person” (Fleming 1998, 179), but with a posthuman return: Whereas classical rhetorical education aimed at ethically stable character formation—the humanist subject—Boyle's posthuman practice enacts character as in-formation, a process of individuation whereby individual bodies achieve stability, but only for so long—a metastability, which is not an essence, but a series of sense-abilities. Rhetoric as a Posthuman Practice expands the many ways (euporia) of doing rhetoric, including the many ways things become different without becoming something separate as well as the many ways of being human without becoming something other than human.The book is organized into three parts: “Preface to Practice,” “Theorizing Rhetorical Practice,” and “Practicing Rhetorical Theory.” In part 1's “Questions Concerning the Practice of Rhetoric,” Boyle introduces readers to the work of Gilbert Simondon. Specifically, Boyle brings Simondon's philosophy of information and media-techno-aesthetics into rhetorical studies and demonstrates how his philosophical concepts, such as individuation, transindividuation, transduction, and metastability, may be incorporated into the body of rhetoric. For example, Boyle argues that information—as material processes—informs bodies so that bodies are always already in-formation, or rather, resolving and dissolving individuations. This incorporation activates new rhetorical capacities by which rhetorical exercises, such as the enthymeme, dissoi logoi, topoi, and copia, may be practiced differently, which, in turn, activates new rhetorical bodies, which, in turn, may exercise and be exercised differently.Part 2 begins with “Rhetorical Ecologies of Posthuman Practice.” Three seemingly disparate analogies open up the practice of practice: learning to use the telegraph, the literary style of Deleuze and Guattari, and the development of technical objects. What each practice shares is its self-erasure. Practice for Boyle is not self-preservation or self-improvement because the repetition of practice enacts changing conditions of its existence. Repetition with difference is what Boyle means by posthuman practice: “ongoing, serial encounters within ecologies” (34). Boyle compares practice to Karen Barad's quantum diffraction, accenting the continual entanglement of matter. Posthuman practice does not reflect the same thing over and over again. Instead, it diffracts, creating “new versions of what might otherwise be seen as the same” (34). For example, reflecting on how one wrote an essay does not reflect the writing of that essay; rather, the reflection essay diffracts the writing of that essay. The writer does not reflect; reflection in-forms the writer. According to Boyle, the reflection on writing does not grant privileged access to interiority, decision making, and rationality. Instead, it is another exercise that may be no more or less insightful than any other exercise. Reflective practices, however, have been a dominant pedagogical tool in the field of composition studies. Thus, the chapter offers a concise history of how this reflective practice emerged in skill development literature on metacognition, demonstrating the shortcomings of this humanist orientation. It then surveys posthuman theories both broadly and within the field of rhetoric to emphasize practice as something other than conscious, intentional activity—what he calls serial: “A series is composed of items that are continuous with but also distinct from one another without being separate” (53). Throughout, Boyle amplifies this point: all practices, including writing and reflection in-formation, create novel possibilities in bodies and environments, and for him, this is a posthuman ethic.Chapter 2, “Posthuman Practice and/as Information,” refines the seriality of posthuman practice as a process of information. Boyle incorporates Simondon's “transductive version of information” to show how information is converted across multiple media in a process that in-forms bodies rather than transmitted between preexisting individual subjects (63). Put differently, information is a dynamic structuring process in which bodies “take form” and by which bodies only ever achieve “metastability” (78). Thus, rhetoric as a posthuman practice undertakes “how to initiate structuring movements across the material and semiotic, digital and analog, theoretical and practical, human and nonhuman” (81) as well as “mind and body, rational and sensuous” (88). In this account, rhetoric is an ethic of becoming a particular kind of body in relation, which Boyle illustrates by reorienting the enthymeme. Rather than defining an enthymeme by what it lacks in comparison to the syllogism, the “missing premise,” he argues, circulates among a collective body within an ecology of practice—an ethic of commonplaces. An enthymeme is a structuring process that “activates the already present connective tissues of a community in ways that the purely rational premises of the syllogism does not/cannot” (84). In this way, the enthymeme exercises the euporia (multiple ways) of rhetoric in which the potential for further invention resides.In part 3, “Practicing Rhetorical Theory,” Boyle develops rhetoric and/as posthuman practice through diffractive elaborations of identity, place, and amplification. In chapter 3, “Informing Metastable Orientations,” Boyle reincorporates the rhetorical practice of dissoi logoi and Richard Lanham's “bi-stable oscillation.” Rather than understanding dissoi logoi as limited to “two-fold arguments” and bi-stable oscillation as limited to two subject positions of a singular identity, Boyle argues for a “metastable orientation” that understands identity as the production of “differing stabilities” (23). In this reorientation, dissoi logoi is a way in which individuals become rhetorical to generate a manifold of arguments, not simply two-fold arguments. Similarly, Lanham's bi-stable oscillation expands to metastable orientations that multiply the many subject positions and sense-abilities of bodies. Together, dissoi logoi and metastable orientations exercise bodies as temporary resolutions of disparate tensions. Rather than a Burkean persuasion attempting to achieve identification, a posthuman rhetorical practice follows the transduction of information “to increase, intensify, and inform what [bodies] can do” (121).Where chapter 3 is concerned with the metastability of identity, chapter 4, “Orienting to Topological Engagement,” hunts for the metastability of places. Rather than static places holding preconceived arguments based on fixed repetition, topoi, in Boyle's telling, are “rhythm machines” (126) producing “transversal mediations” (127) and “unique sensibilities” (23). He performs a “strange archaeology” (130) of topoi, digging into the rhetorical history of topoi to argue that a “topos is always a practice of becoming informed and further informing a place” (146). To demonstrate this sense of topos, Boyle uses topology, which is the mathematical study of “how an object remembers its place while undergoing change” (142). Topoi, experienced topologically, are “immanent mediations between an exterior and interior”—foldings and stretchings of place to produce new rhythms (144). Boyle offers the practice of urban exploration to illustrate topoi as topological, noting how the urban explorer appears as both theorist and practitioner, inside and outside the city. Urban explorers enact and are enacted by places as “varying rhythms of difference and repetition” (155). Put differently, topos is both centripetal—a place that gathers—and centrifugal—a place that disperses, or “runs in all directions” (155).The topological tension between gathering and dispersal is complicated further in chapter 5, “Engaging Nomadic Activity,” in which Boyle asks how we might respond to the seemingly always-on, always-there demands of infrastructural connectivity. As with topoi, we are never simply inside or outside; we are never simply online or offline. Rather, we are always mediated by infrastructural networks; we are bodies in-formation as transindividuals. Bringing together Cynthia Haynes's and Vilém Flusser's versions of homelessness, Rosi Braidotti's nomadism, and Adrian McKenzie's wirelessness, Boyle suggests that a feeling of rootlessness, induced by the connectivity of infrastructural networks, is a “pervasive condition of contemporary life” (169). Nevertheless, he advances the possibility of finding rootedness amid rootlessness by amplifying copia as a posthuman practice: both as “an affirmative practice that exercises one's capacity to resolve a singular problem in multiple ways” and as “an ongoing transindividual practice” that exercises one's capacity to resolve the singular problem of contemporary life—a feeling of homelessness—in multiple ways (24). Copia as transindividual practice cultivates capacities for variability: the transindividual is able to work with apparent scarcity to generate abundance, to multiply connections “while also retaining some sense of prior relations” (184), thus generating euporia by proposing this one and this one and this one—each a possible path to follow.The coda, titled “Activating Sense and Sense-abilities,” picks up the question of “this one” by asking “which one?” Boyle argues that rhetoric as a posthuman practice is informed by an ethic of “which one?” rather than “what is?” Whereas the latter grasps after essence, the former proposes possibilities: the transductive euporia of enthymemes, the manifoldness of metastabilities, the rhythmic repetition and difference of topoi, and the itinerant rootedness of transindividuality. Rather than conscious and reflective disputation, rhetoric and/as posthuman practice in-forms bodily dispositions.Throughout, Rhetoric as a Posthuman Practice continuously exercises rhetoric's body, showing how it may become different while remaining familiar—and how rhetorical scholars might bring a posthumanist sensibility to rhetoric's traditional emphasis on the humanist subject as the body of rhetoric. With his posthuman reorientation, Boyle demonstrates that there is no unmediated exercise of, or access to, our mediated bodies—nor to the body of rhetoric. Importantly, Boyle practices his posthuman sensibility by writing in a style that enacts his argument: layering in examples, making analogical movements, and repeating with variation what he has already written. The reader begins to sense what he is arguing. The style, as posthuman practice, exercises the reader's capacities for following a line of argument among serial encounters.Some argumentative movements, however, may be too linear. For example, Boyle's history of the emergence of reflection within composition studies is written as a reflection of the field, in a linear structure. No winks. No recursion. He moves easily from traditional rhetoric to current-traditional rhetoric to current-critical rhetoric, “outlining the humanist frame … sketching the discipline's turn to reflective practice” (34). However, in presenting the history as a reflection of the discipline's past, Boyle is able to capture more rhetorical force for his argument, that “the practice of practicing reflection creates and sustains an untenable humanist orientation” (48). The reader must then build a relationship between what appears to be a reflective history and Boyle's point about seriality: serial practice “is a part of, but also apart from, any definite linear logic” (53). A similar issue of perspective may arise when considering the different histories of scholars in composition studies and those in communication studies.Boyle's history of “current-critical rhetoric” in composition studies may give pause to communication scholars because it presents a different disciplinary understanding of “critical rhetoric” and the practice of reflection. Critical rhetoric of communication studies in the 1980s and 1990s offered formative expressions of a posthumanist orientation to rhetoric, including post-Marxist-materialist and historical-archival approaches. Critical rhetoric folded into, with, and away from posthumanist orientations of scholarship that decentered human consciousness and amplified complexity in dynamic ways.Although Boyle's discussion of current-critical rhetoric in composition studies does not discuss critical theory, comparing a critical theory understanding of practice alongside his posthuman conception could offer interesting discussions for a graduate course. Raymie McKerrow's critical practice, for example, could spark interesting conversations regarding what each concept of practice affords rhetorical scholars and to what extent a critical posthuman notion of practice, from the critical theory tradition, could be developed (1989). Indeed, a critical practice—praxis and politics—may be required to ensure that rhetoric scholars have skin in the game. For example, Boyle includes the practice of urban exploration without exploring the privileges of urban explorers' bodies, who “discover” the “hidden” and “ruined” infrastructures of cities and who often “conquer” these places through a photographic style that evokes the humanist subject. Similarly, the explication of homelessness as the condition of contemporary life feels unsatisfying when juxtaposed with the exposures of bodies experiencing homelessness in the streets. What ought we do about the actually existing homelessness that prompts the copious transindividuality of chapter 5? If we are to ask “which one?,” we ought to ask “which bodies” are made to endure and which are allowed to perish, again and again. This observation is less a criticism and more a prompt for further reflection, or rather asking again what rhetoric scholars can do.That said, Rhetoric as a Posthuman Practice is not a work of critical theory or critical rhetoric or a critique of the posthuman condition. Instead, it is an affirmative project, following the philosophical style of Simondon, and, as such, it is interested in challenging us to transform what a rhetorical education can and should do, including the many ways bodies may live together by transforming relationships to build a more generous world.
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Abstract
Alva Noë, who is a major figure in establishment philosophy, has been producing work that speaks directly to rhetoric in new ways that are important. This “In Focus” project explores how so, with the help of Carrie Noland on dance, Thomas Rickert on music, and, in a previous issue of Philosophy & Rhetoric 53.1, Nancy Struever on the basics of human inquiry including pictorial, which she thinks almost nobody gets right except for R. G. Collingwood, and perhaps now Noë. In each case you will see how “rhetoric” must be stretched by way of these lateral artistic, and at the same time essential, projects in the discipline per se.“Rhetoric” in these considerations is certainly not a vague notion that the things we do have persuasive goals, or audiences, for example. Though complicated in this discussion with Noë, “rhetoric” has precise meaning it's the job of this introduction to clarify, because it goes to our basic situation and it does so in a way that's unfamiliar.In Varieties of Presence (2012),1 Noë makes the argument for a rhetoric of experience explicit. Starting with the example of traditional art like song or a painting, Noë explains how mere perceptual exposure is not yet aesthetic experience. Only “through looking, handling, describing, conversing, noticing, comparing, keeping track, [do] we achieve contact with the work/world” (125). But this kind of contact with the world is not neutral; following Kant it falls in the domain of “ought”: our response reflects our sense of how one ought to respond to a work of art for instance. Hence rhetoric as persuasion: “aesthetic experience happens only where there is the possibility of substantive disagreement, and so also the need for justification, explanation and persuasion” (126). Is such persuasive rhetoric relevant only to traditional art forms per se? No—and this is Noë's bold move: he is really working on perceptual experience “tout court,” with art recapitulating the basic fact about perceptual consciousness and serving as a model or “guide to our basic situation.” “Perception is not a matter of sensation; it is never a matter of mere feeling,” Noë summarizes. Instead perceiving is “an activity of securing access to the world by cultivating the right critical stance,” or even more directly: human experience has a “rhetorical structure” (128). How do we miss this according to Noë? “The big mistake,” explains Noë, “is the overlooking of the aesthetic, or critical, character and context of all experience. There is no such thing as how things look independently of this larger context of thought, feeling and interest [classical rhetoric would similarly list the goals of rhetoric: docere, movere, delectare]. This is plain and obvious when we think of the experience of art. It is no less true in daily life” (129).Though resonant with the work of Struever and then with her major reference point Collingwood, or with John Dewey as Noë points out himself, this is a major reorientation of philosophy and rhetoric. It puts philosophy right next to other human activities that include the arts like dance, music, and painting. And it does so not as the addendum after basic human activities have wound down. On this mistaken model, philosophy and the arts including linguistic arrive only belatedly, after the real work is finished on the ground. Instead, according to Noë, these artistic and thoughtful activities are exactly what make us human in the first place, as they are the inherent possibilities that shape human activity from the outset: no language without the probing possibilities, like irony, that bind up language in a world flexibly, no music without the capacity for musical reflection that offers up the audible world one way not another, no dancing or for that matter movement without the possibility of the arts that put on display dancing and movement, indeed giving us the very world where things including us get moved around. Movement at its most immediate, to pick up this last example, is always already choreographed though not mechanically so—as Noë explains in his reply it is precisely the choreography that at the same time “sets us free,” opening up the distance whether more habitual or more explicitly mindful that makes the activity human in the first place. Rhetoric, then, names the inflection points—of movement, of language, of philosophy and the arts—that make the human situation what it is, with the scholarly activity we call “rhetoric” offering a kind of field guide to the environments in which we are.But, finally, are these environments just ours? They can't be. They are shared fundamentally, though not in ways that Noë explores in this project, despite the fact that he is trained, we should recall, as a philosopher of biology.Gesturing thus to an opportunity beyond this project, I conclude with biologist Joan Roughgarden, who helps us see how environments are shared across species, even down to the rhetorical structures that give particular environments their shape. Instead of selecting sexually for ideal types, argues Roughgarden in her groundbreaking work Evolution's Rainbow: Diversity, Gender, and Sexuality in Nature and People, a species needs “a balanced portfolio” of genes to survive over the long term (2004, 5), and sex, which entails a very wide (but not indefinite; 177) range of behaviors—reproductive and otherwise—is the social activity that continually rebalances a species' overall genetic portfolio in the context of dynamic environments. Instead of offering only background noise, indeterminacy of the sign (as we might call it from the semiotic or rhetorical perspective, where X is somewhere between attractive or repellent, pro- or antisocial, praise or blameworthy, and so on) is compatible with biodiversity precisely insofar as it constitutes the social. Antisocial eugenics and cloning are Roughgarden's counterexamples; just like the computer scientist knows that focusing only on the code while ignoring the execution environment is a mistake, cloning biologists who focus on the nucleus of the cell while ignoring the cytoplasm make the same mistake insofar as they have ceased to work ecologically (311).Then back to Noë at last, it is worth thinking at some point about the ways in which his activities that “put on display” are a subset of a more general biological capacity to triangulate, in environments that are always dynamic and often threateningly so. Now with the help of Struever, Noland, Rickert, and Noë, we can at least start thinking differently about the rhetorical opportunities our current environment offers.
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Abstract
In The Ethical Fantasy of Rhetorical Theory, Ira Allen does much more than give us a theory of rhetoric. He gives us a map of reality, of how we make the world real to ourselves, how we convince one another (and ourselves) of its realness, even as what we so deem is constantly changing. This book is a primer on how the fact of radical contingency is not in and of itself fatal to the project of human life and politics. On the contrary, for Allen, it is the source of human life and politics. In his careful and elegant way of thinking Allen shows us how out of the chaos and swirl of all that is, we manage nonetheless to continuously produce a tension (what he calls a “hung dialectic”) between what we claim the world to be and what we experience it as being. At the center of this navigation is our relationship to rhetoric itself. For Allen, rhetoric is no less aleatory and contingent than the world we try to describe through its tropes. But rather than being a drawback, this shared contingency is precisely how rhetoric is able to connect us with this world in ways that are both creative and powerful.Allen's book is divided into seven chapters. Chapters 1 and 2 deal with the nature of what constitutes “truth” in rhetorical theory. Allen shows us that something deemed true can also (must also) be both fantastical and poetic. Yet, as Allen shows, this is nonetheless a “pragmatic fantasy” (13), that is, it does something; it coheres and performs. Chapters 3 through 5 develop the idea of a “troubled freedom,” a way of negotiating the rules (and there are rules!) to rhetoric without being overly limited by them. These central chapters explore the relationship between modern and classical rhetoric, the way that rhetoric circulates among what Allen calls “focalizers” (the one, the some, the many, the all), and the relationship rhetoric has to the symbols that it employs. These various discussions contend with what could be called the granularity and sedimentation of rhetoric, the traditions and modes by which it is undertaken and how these both shape and free up the power of rhetorical theory to explain the world. Finally, in chapter 6, Allen looks at rhetorical theory in terms of what he calls a “self-consciously ethical fantasy,” bringing this consideration into direct conversation with ethical understandings of how rhetoric functions.In his examination of the possibilities and limits of rhetorical theory, Allen not only describes but models the key notion of his book, which is that of “troubled freedom.” Troubled freedom, as previously noted, references the way we seek expression and persuasion even as we navigate the problematical limits of language. We are never as free as we want to be, but we are also never as constrained as we fear (here again, the tension between those two states is the basis for what we actually can do). Allen accepts the things that he can't prove or know, and from this limited basis, he shows how much freedom we do have, as well as the kinds of truths and fantasies—which in Allen's fascinating formulation are effectively the same thing—we can come up with out of this basis.In order to give a sense of the depth and breadth of this book it is helpful to further explain a few of its central notions. One key claim is the aforementioned concept of a “hung dialectic.” This notion is central to the entire scope of this work. A hung dialectic is one that does not resolve itself, does not lead to transcendence in any sense and is, perhaps above all, not a teleological certainty. For all of this, the hung dialectic still is highly effective. Allen tells us that rhetorical theory is itself a hung dialectic, writing, “As a hung dialectic, rhetorical theory does not issue in any one outcome. It remains multiple and in its multiplicity inaccessible [as a clear and determinable thing]…. No one aspect of rhetorical theory's work can be pressed into service as its truth” (71). This is, once again, not disabling but actually enabling because it allows multiplicity to be expressed, to contend with itself, to radically change and develop whatever rhetorical theory is even as it remains bound within its limits (including its limit to not be a single, coherent, and unchanging thing). A hung dialectic, you could say, is the basis for troubled freedom; it is a key part of how we navigate an imperfect and ever changing world.A second—and related—critical concept for this book is spirit. Allen tells us that spirit is the thread that ropes together the disparate aspects of rhetorical theory, its referents, its devices, its patterns and usages. But he is careful not to say that spirit is a teleology that contains within itself all that it needs to know before it even starts. This latter idea is redolent of a reading of Hegel that Allen vigorously challenges. Spirit is for Allen more of a moving target. When we read Hegel's work without a sense of spirit as a form (or really the form) of motion, we make mistakenly limiting snapshots of his work. Allen tells us that “[spirit] is anticipatorily apprehended as synchronic totality only in its diachronic passage through and by means of opposition that function as reality-makers and that never are wholly resolved” (99–100). In other words, spirit works not despite but because it does not conform to ordinary rules about temporality (and spatiality for that matter too). It is the throughline of rhetorical shapedness, but that shape can be seen only in retrospect.To call spirit “anticipatory,” as he does, does not mean that for Allen spirit already knows that which it is anticipating. It is a process of becoming, yes, but each stage of that becoming is not known in advance (even though it is anticipated). To think of spirit as a form of motion allows rhetorical theory, in Allen's conception, to make sense to us, to be like a particle wave whose shape over time constitutes a kind of cohering that allows for “reality mak[ing].” This insight allows Allen to graphically depict rhetorical theory as a whole. He charts for example a movement from classical to modern modalities. Just like quantum physics, these separated aspects are both particles and waves. It is spirit that unites them even while they keep their separate singularity. As Allen tells us, “Spirit is both a style of motion and the fullness of being that occurs via that motion” (105).I think that this concept of spirit is, like the hung dialectic, a very useful way to think about the coherence of disparate things, the way that they can be effective even though they are multiple and sometimes at odds with one another. I often think of the human subject, not as a singular organized and hierarchical whole but rather as a vast anarchist ferment of various competing, overlapping subjectivities, some of which are wholly interior and some of which are shared or borrowed from other selves. But this doesn't mean that we are paralyzed by dissension or multiplicity. We do things: we talk, we think, we act. You could say that the thing that holds us together is this spirit. But what exactly is spirit in that case? As Allen describes it, it is not in any way a theological concept. Perhaps it merely refers to the possibility of language and thinking producing an effectively unified set of concepts despite the apparent disorganization that comes with giving up on the kinds of certainties that Allen is battling against (certainties of sense, predetermined meanings, “truth” in language, etc.). Spirit, you could say, works along the lines of “if you build it they will come”: the mere possibility (or spirit) of coherence amidst contingency makes it so.To those who worry about such a view of language leading us into a zone of total chaos and confusion, Allen explains that human beings cannot not see the world as predicated, as having meaning and truth in it. I suspect that this is not only the source but the actuality of spirit; spirit is a kind of delusion, a fantasy (but then again, for Allen, all truth is a form of fantasy until it isn't). Spirit is this predication, the ability to see oneness where there isn't any; this is also the essence of rhetoric for Allen. That form of seeing deeply matters; it involves how we decide who is whom and what is what, the way we make sense of the world. It is the basis of politics, of our troubled freedom.Allen takes maximal advantage of this human propensity to predicate. He seizes upon it as a way to be able to say something about the world, about language and rhetoric itself (in this way this book is itself a superb example of spirit). It is our mistaken reading of the world as having meaning and truth in it that gives us a modicum of meaning and truth (another version of “if you build it”). The reader or listener or viewer's mistaken belief causes us to live as if amidst what we think must exist. And so it does (as far as we are concerned). Allen several times quotes Wittgenstein's comment that “something must be taught as a foundation” (1). It doesn't seem to matter just what that foundation is (since there are no actual foundations); since we have to have a foundation, we will certainly find one.This is where the connection between truth and fantasy becomes so important in The Ethical Fantasy of Rhetorical Theory. In Allen's view, all truth is initially fantasy. In some sense it remains fantasy the whole time but insofar as there has to be a foundation, and since a foundation can't be read as a fantasy, for a time at least, a fantasy becomes true, until it is displaced by another truth and so on (actually I think that Allen shows us that it is much more complicated than this; in fact many truths are coming into being and then leaving in multiple discordant fashion at different and overlapping times, but we must read all of this, Allen says, as if it were coherent and so it is, once again, so far as we are concerned).As a response to this understanding of truth, Allen offers us what he calls a “chastened humanism” (220). He is interested in the concept of posthumanism, but he has a few hesitations about embracing such a position himself. He worries that to think oneself as being posthuman suggests the possibility of transcending limitations that human beings can't transcend (otherwise we wouldn't have a troubled freedom, we'd have most likely no freedom at all insofar as those limits are critical to what makes that freedom possible in the first place). For Allen we must embrace our own self-consciousness because this is a critical part of how we navigate our position as truth-makers. In a sense, we must be in on our own fraud in order not to be completely taken over by it and succumb to the very kinds of teleologies that Allen tells us that rhetorical theory helps us to trouble. He writes, “Humanism, chastened by this acknowledgment [of the fantastic nature of truth], is no celebration; it is a straightforward way of negotiating a hard limit. Posthumanism is no more a stance that can be taken up by actual human animals than is objectivity” (104).This is one of the rare places in the book where I found myself pushing back a bit on what Allen is saying, but it might just reflect our respective understandings of the term “posthumanism.” I haven't read posthumanism (at least some versions of it) as seeking to transcend humanity so much as similarly seeking to trouble it (not unlike Allen himself). I wholeheartedly agree that it is a mistake to try to imagine ourselves as no longer being human or occupying a nonhuman perspective. That's more like what the transhumanists do: transcend death and even humanness itself. Posthumanism, as I understand it, is itself somewhat chastened, but I don't want to split hairs over what might simply be a semantic difference.Chastened humanism is perhaps a better term than posthumanism because it doesn't mean abandoning roots and imagined origins but just recognizing our own lack of domination and control over the process we are moving through and being shaped by; it means recognizing the way spirit shapes our lives and serves as our ever-changing temporal and spatial envelope of possibility. A chastened humanism could also be given as the name for Allen's methodology in this book, which I would summarize as a style of thinking and writing where nothing is abandoned but nothing is allowed to dominate either. Except for his one axiom (that humans must predicate), Allen doesn't assume anything further. He allows rhetorical theory to exist in all of its glorious complexity and incoherence (and coherence too). So for example, one set of points that he sees as integral to the body and shape of rhetorical theory is a complicated relationship to its classical past. There is both continuity and discontinuity between that tradition and modern times, and there is no getting around that relationship even if it has been discarded or disavowed. This may not seem “methodological,” but I would submit that it is. The method in this case is to simultaneously accept two seemingly contradictory modalities, the fact that language is both chaotic and meaningful at the same time. Accordingly, the way that “modern” rhetorical theory predicates itself (and predicate we must!) is by saying either that it stems from classical rhetoric or that it doesn't stem from classical rhetoric. There doesn't seem to be any way around that relationship. Rather than see this as an impossible contradiction, Allen doesn't sweat this. He allows this to simply be, part of the spirit of rhetoric.Similarly, Allen allows for a multiplicity of what he calls “focalizers,” namely the sense of the “all,” the “many” the “some” and the “one,” to coexist despite the fact that they are at times patently contradictory. For example, to distinguish between conviction and persuasion, there needs to be an elicited sense of “the all,” that is to say the true and absolute audience that serves (even though it doesn't actually exist) as a witness to a truth; that is how you get the possibility of conviction. The many or some need not be true audiences either (or not as true anyway; I think there can be gradations rather than separation between these quantities; this too can be both a set of particles and a wave). These focalizers help to give dimension and heft to the practice of rhetorical theory without needing to be either ontologically true or in harmony with other focalizers.The final element in Allen's account of what could be called the material or substantive nature of rhetorical theory is the symbol, a notion that he derives in part from the work of Kenneth Burke. The symbol is a kind of working model of troubled freedom, a predication that can't ever be true but that has an enduring power of its own. One very concrete example that Allen gives of how the symbol can affect the world without a monopoly on truth (quite the contrary) comes in his discussion of how Burke thinks about constitutions. Burke suggests that in terms of constitutional law “what is really mandatory upon the court is a new act” (227). In other words, novelty and the circulation of laws and interpretations is what gives the law its life and its motion and indeed its spirit. This is a good example of how some things very tangible (laws, constitutions) are not prevented but enabled by their own contingent nature (in this case, via the category of newness).Here, you can get a sense of how all of the disparate parts that Allen focuses on fit together despite being wholly unalike; symbolism, focalizers, the relationship between the modern and the classic tradition, it is all part of the materiality of rhetorical theory. These things don't have to be truly true (which is fortunate because they aren't). They certainly aren't eternal or constant. There is nothing of the “idea” here. Or rather there is but in a sense that is closer to Walter Benjamin than Plato. Benjamin tells us that the idea isn't found in some ideal transcendent space but rather in each and every expression of a category. So for example, if you could gather every possible rendition of a chair—including chairs that don't really seem to be chairs at all, or maybe even everything that one could use as a chair that isn't a chair—you would effectively have the “idea” of a chair before you (although you couldn't possibly have them all literally before you). The idea is itself a kind of symbol, but it's a symbol that successfully—at least in its form as an idea—seems to encompass something in all of its material presence, its way of being and changing in space and time (that's the other thing; you'd need to know what a chair was going to be like in ten thousand years, ten million years too). As such, the idea suggests a kind of transcendent status, but I would actually say that it really has descendent status, that is, it is the essence of materialism in all of its aleatory and contingent multiplicity.This connects to the last thing I want to say and appreciate about Allen's book. This is a book about the ordinary and the every day. Allen celebrates ordinary freedoms, doxa in all of its banal variety. This is a book about not heroic truths but humbler, more chastened sorts of truths. I think this books shows how we can live without transcendent heights, without the need for perfection and true unity. As such, I would say this is a radically democratic and indeed highly anarchist book. The fact that Allen shows us how we can have truth and predication, a sedimented world that we can sink our teeth into, even without the requirement for higher laws and absolute truths and facts saves us from thinking that we need recourse to the kind of transcendent laws that are the stuff of archaism. For this reason alone (but there are many other reasons too), I think Allen has done us all a great and vital service.
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Abstract
Other| March 12 2021 Books of Interest Michael Kennedy Michael Kennedy Department of English Language and Literature, University of South Carolina Search for other works by this author on: This Site Google Philosophy & Rhetoric (2021) 54 (1): 101–106. https://doi.org/10.5325/philrhet.54.1.0101 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Michael Kennedy; Books of Interest. Philosophy & Rhetoric 12 March 2021; 54 (1): 101–106. doi: https://doi.org/10.5325/philrhet.54.1.0101 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectivePenn State University PressPhilosophy & Rhetoric Search Advanced Search You do not currently have access to this content.
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Engineers Taking a Stance on Technical Communication: Peer Review of Oral Presentations via the Trans-Atlantic and Pacific Project ↗
Abstract
Introduction: To present technical content clearly and effectively for global users of English, engineering students need to learn how. About the case: Technical communication classes in Spain and the US engaged in an international telecollaborative project between cross-cultural virtual teams in which students in Spain developed oral presentations that were then peer-reviewed by counterparts in the US. Situating the case: Research on international professional communication and, more specifically, virtual exchange is rapidly growing to explore how instructors can help students gain key competencies such as audience awareness, intercultural sensitivity, and an understanding of English as a lingua franca. Approach/methods: As part of the Trans-Atlantic & Pacific Project network, this project focused on spoken communication. Data were analyzed from feedback forms used by US students to evaluate oral presentations, and on prelearning and postlearning reports completed by students in Spain, as well as from class discussions accompanying the project. Results/discussion: Through reflections on pragmatic strategies that facilitate exchange and collaboration in English as a lingua franca, the engineering students became more fully aware of the importance of rhetorical and linguistic factors that affect meaning-making for engineers internationally. Conclusion: Results suggest that students who participate in transnational virtual exchange projects integrate their desire to acquire knowledge with an awareness of the importance of sharing knowledge through mindful and inclusive communication practices. Technical and engineering communication instructors from different countries can heighten their students' audience awareness, and cultural and language sensitivities through such projects.
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Synesius of Cyrene, Sophist-Bishop: Rhetoric and Religion in the Greek East at the Turn of the Fifth Century CE ↗
Abstract
Les études récentes sur Synesius de Cyrène rejettent de plus en plus la thèse traditionnelle qui le considérait comme un nouveau venu dans le christianisme, pour le considérer plutôt comme un chrétien flexible et antidogmatique. Cependant, tout en reflétant notre meilleure compréhension de l’expérience de la religion vécue à la fin de l’Antiquité, cette position néglige un aspect crucial de l’idenrité religieuse de Synesius: son auto-récit. À travers une étude des stratégies rhétoriques utilisées par Synesius pour communiquer son allégeance religieuse, cet article soutient que Synesius a plutôt cherché des moyens de se présenter comme un concurrent du christianisme et de ses représentants les plus éminents. Le « sophiste » Synesius (défini comme tel en dépit, ou mieux, en vertu de ses prétentions à ne pas en être un), caractérisé par la recherche d’une identite oppositionnelle construite a l’aide de la rhetorique traditionnelle, apparait ainsi comme incamant la tension entre innovation et continuite qui marque la Troisieme sophistique au IVe siecle.
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Authorizing Authority: Constitutive Rhetoric and the Poetics of Re-enactment in Cicero’s Pro Lege Manilla ↗
Abstract
This paper studies the persuasive strategies in Pro Lege Manilla in conversation with contemporary rhetorical theory, drawing especially on the perspective of constitutive discourse and the interaction between what is in the text and what is outside. Prior receptions of Pompey by internal audiences double as sites of panegyric image construction, which was itself then instrumentalized to influence external groups. The speech self-referentially thematizes this production of authority, disclosing its rhetorical mechanisms as both performed and performative text. Cicero himself, in the process of proclaiming Pompey, crucially participates in the manufacture and mediation of the image, and in constituting ideological cohesion.
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Abstract
Reviewed by: Domestic Occupations: Spatial Rhetorics and Women’s Work by Jessica Enoch Kate Rich Jessica Enoch, Domestic Occupations: Spatial Rhetorics and Women’s Work, Carbondale: Southern Illinois University Press, 2019. 260 pp. ISBN: 9780809337163 Some interventions are long overdue, and Jessica Enoch knows how to make valuable interventions in the overlooked localities of gendered ideas. In Domestic Occupations, she attunes rhetorical studies to a historiography of where women work. Across the humanities, the spatial turn to recognize the politics of place considers race, gender, and sex.1 Yet, we still lack a lexicon for how places might transform the labor of marginalized people over time. Enoch approaches this task with rhetorical theory to examine how the domestic duties within private spaces, like a home, were rhetorically extended to less traditionally feminine tasks in public spaces. [End Page 240] The book begins with a rich variety of scholarly work in rhetoric, geography, and gender studies to make the case for the gendered and rhetorical history of spaces. For Enoch, “There is no arhetorical space” (9). Throughout the book, her archival work attends “to the material, ideological, pictorial, emotive, discursive, and embodied site of the home and the ways this site’s spatial rhetorics constrained and made possible women’s work outside the domestic arena” (171). These texts are representative of dominant discourses that centered white middle-class women and excluded what she calls other women. She cleverly guides readers through the spatio-rhetorical transformations of the schoolhouse, the laboratory, and the child-care center, making a notable claim in each case. Her first transformation is centered around New England schoolhouses in the nineteenth century. The notable claim that arises in this chapter is the idea that spaces perform gender like humans do. Aligning herself with Judith Butler, she argues, “when a space takes on new gendered meanings, the bodies expected to inhabit it and the identities constructed within it also change” (33). Initially, the home was imagined as offering a feminized place of stability and comfort while the classroom was likened to a masculinist prison wherein students were harshly disciplined. When the harshness of the schoolroom was critiqued and remodeled, the classroom gradually became a space for women once it was reconfigured to be more like the feminine home. The subsequent entry of women into the teaching profession resulted in class mobility for some women while also devaluing the teaching profession as a whole, due to its perception as a form of feminized labor. Domestic scientists towards the end of the nineteenth century serve as the second transformative case study. The notable claim here is that ethos can be revised through spatial rhetoric. Domestic scientists, Enoch argues, revised the home into a site of scientific complexity. While these women, often conservative and white, frequently distanced themselves from the women’s rights movement, Enoch insightfully points out that their cautious rhetorical reconfiguration of the home allowed many women to pursue science education. Through domestic advice manuals and public kitchen demonstrations, homemaking was transformed into a practice that required a laboratory. Enoch acknowledges that this transformation was very white and relied on some normative conceptions of femininity, but it raises an intriguing set of implications. Of all the chapters in the book, this is perhaps the richest in scholarly opportunities. Those invested in how white women engage in rhetorical strategies of whiteness may find this chapter useful. Additionally, scholars in the rhetoric of science, medicine, and technology might see potential to approach their objects of study with spatio-rhetorical analysis. The final case study is devoted to how the wartime child care center was transformed into an acceptable place to offset domestic labor and how it reverted back to an undesirable place at the end of World War II. In this chapter, Enoch makes the notable claim that spatial rhetorics are capable of being emotive. The maternal qualities of the home had to be rhetorically [End Page 241] transferred to the wartime childcare center to get women working during the war. Enoch skillfully asserts that visual rhetorics and the enargeia of childcare employees cuddling with children communicated that the center could operate as a secondary home To convince women to return to...
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Abstract
Reviewed by: The War of Words by Kenneth Burke M. Elizabeth Weiser Burke, Kenneth. The War of Words. Ed. by Anthony Burke, Kyle Jensen, Jack Selzer. Oakland: University of California Press, 2018. viii + 285 pp. ISBN: 9780520298125 “For it is by the war of words that men are led into battle,” Kenneth Burke asserts in his new book, The War of Words (248). How a man dead these twenty-seven years has come to have a “new” book is not a better story than how prescient is the book, how pointedly this work—written and largely revised by 1950—speaks to our times. Burke’s overarching concern is the impetus to war that he saw all around him in the years immediately following World War II—all in some ways particular to his era. But the rhetoric by which geopolitical forces worked their magic to convince the American public to support their aims—these are universal. Or as Burke writes, “The particulars change from day to day, but the principle they embody recurs constantly, in other particulars” (45). In The War of Words, the editors have uncovered among Burke’s papers his Downward Way, the practical, applied counterpart to his Upward Way [End Page 242] of philosophizing about the universal nature of rhetoric in A Rhetoric of Motives (and its precursor, A Grammar of Motives). After a brief historical introduction from the editors—part context, part explanation of their editing process—the text is Burke’s alone, consisting of two largely completed sections and two sections for which he made substantial notes. As the editors put it, “‘The War of Words’ was designed from the start to be the analytic realization of Burke’s theory of the rhetorical motive. . . .Without The War of Words, [A Rhetoric of Motives] remains incomplete” (30). If Burke’s ultimate purpose in his motivorium trilogy was ad bellum purificandum, “toward the purification of war,” then his optimistic general theory of identification was to be counterbalanced with the shrewder practical analysis of rhetoric in everyday life, the war of words. For various reasons outlined by the editors, this Downward Way was never published, meaning that for some seventy years rhetoricians have been attempting to apply Burke’s theories to the analysis of scenes, acts, and agents in the world around us. It is a tremendously useful addition to the canon, therefore, to find Burke’s own original attempts to do the same. Thus, for instance, while in A Rhetoric of Motives Burke describes identification as identifying our interests with another’s, becoming consubstantial, in War of Words he describes the dangers of identification with a necessarily expansionist nationalism: “It is the deprived persons at home who, impoverished because so much of the national effort is turned to the resources of foreign aggression rather than to the improvement of domestic conditions, it is precisely these victims of nationalistic aggressiveness whose fervor is most readily enlisted through the imagery of sheerly vicarious participation in the power of our nationally subsidized corporations abroad” (251). That he was describing those fervent supporters of a Cold War buildup and not those fervent supporters of Donald Trump serves only to demonstrate the ways in which American exceptionalism relies on similar rhetorical devices in the scene-act ratio that keeps the world on edge. His first section, “The Devices,” then, shows Burke categorizing strategies much as he did with theories in RM, updating and expanding upon classical rhetorical strategies to show how they function in the modern world. The Bland Strategy, Shrewd Simplicity, Undo by Overdoing, Yielding Aggressively, Deflection (“so general an end that nearly all the Logomachy [the War of Words] could be included under it” [68]), Spokesman, Reversal, Say the Opposite, Spiritualization (the unifying achievements and paranoias of “us”), Making the Connection—these ten devices, a multitude of examples, and the theory behind them make up the first 125 pages of The War of Words. That multitude of examples, often confusing for readers of Burke’s longer texts, here in their somewhat condensed form work well. Don’t understand a description of a device? Read an example of it. Don’t understand that example? There are five or ten more, ranging...
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The Routledge Reader of African American Rhetoric: The Long Durée of Black Voices ed. by Vershawn Ashanti Young and Michelle Bachelor Robinson ↗
Abstract
Reviewed by: The Routledge Reader of African American Rhetoric: The Long Durée of Black Voices ed. by Vershawn Ashanti Young and Michelle Bachelor Robinson Mudiwa Pettus Young, Vershawn Ashanti, and Michelle Bachelor Robinson, eds., The Routledge Reader of African American Rhetoric: The Long Duree of Black Voices, New York: Routledge, 2018. 894 pp. ISBN: 9780415731065 In their preface, Vershawn Ashanti Young and Michelle Bachelor Robinson herald The Routledge Reader of African American Rhetoric: The Long Duree of Black Voices as a landmark publication in the field of rhetorical studies. The reader, they contend, is the only comprehensive rhetoric anthology to “speak directly to the artistic, cultural, economic, religious, social, and political condition of African Americans from the enslaved period in America to our present era, as well as to the Black Diaspora” (xxi). As expressed in their introduction, Young and Robinson hoped to meet two goals in undertaking their editorship of the anthology. First, they aimed to deliver a collection of “unequivocally rhetorical” texts that reveals how African Americans have sought to influence American society. Second, they intended to illustrate that African American rhetoric exists “all around us,” performed in every genre and mode of communication (xxi). In the final analysis, Young and Robinson achieved these goals marvelously. The Routledge Reader of African American Rhetoric is a singular pedagogical and reference text that presents African American rhetoric in all its contours, complexities, and, even, contradictions. Containing almost 900 pages of primary and critical works, the reader is wonderfully expansive. Interviews, autobiographical writings, folktales, speeches, social media posts, poetry, and theoretical treatises are among the genres showcased. Expertly, this wide-ranging content is organized into [End Page 237] four major units that are divided into sections based on themes. While Young and Robinson provide introductions to each of the major units, thirteen “expert editors,” a cohort of scholars culled from a wide range of disciplines, have provided introductions, selected readings, and crafted explanatory annotations for most of the reader’s subsections. Part 1, “African American Rhetoric—Definitions and Understanding,” presents readers with the contextual and theoretical framing for navigating the anthology. In the unit’s first half, Young and Robinson delineate the book’s purpose and codify the six elements of African American rhetoric: language, style, discourse, perspective, community, and suasion. The unit’s second half is composed of the work of Molefi Asante, Geneva Smitherman, and Keith Gilyard, foundational theorists of African American rhetoric who clarify the philosophical underpinnings, linguistic features, and the history of the systematic study of African American rhetoric, respectively. Part 2, “The Blackest Hours—Origins and Histories of African American Rhetoric,” includes texts that highlight the enduring imprint that African orature has left on African American expressive culture; the varied faith systems through which African Americans have theorized their lived experiences; Black epistemes of language, literacy, and education; and the diversity of African American political rhetoric. Part 3, “Discourses on Black Bodies,” centers the premise that considerations of gender and sexuality are essential to the study of African American rhetoric. The unit features readings on Black feminisms, Black masculinity, and Black queer/quare rhetorics. Part 4, “The New Blackness: Multiple Cultures, Multiple Modes,” is the book’s final and most eclectic unit. Potent readings that parse Caribbean intellectual thought, African American technoculture, the rhetorics of Hip Hop, and the self-reflexiveness of Black artistry are the focus. Indubitably, the anthology’s apparatus provides readers with a wealth of entry points into the study of African American rhetoric. Reinforcing the anthology’s intended pedagogical function, each section is followed by a bibliography and a set of discussion questions. Readers can use these paratextual resources to further process the anthology’s readings independently and/or within a group, in and outside of institutionalized classrooms. A companion website, containing links to recordings of public addresses, comedic performances, musical selections, and other artifacts that complement the anthology’s primary readings and critical introductions, has also been made available. The cumulative effect of these supplementary materials is that individuals with both an advanced and burgeoning knowledge of African American rhetoric can find their footing in the anthology’s vast terrain and that Young and Robinson’s contention that African American...
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Abstract
The Third Sophistic Laurent Pernot Foreword The Third Sophistic is a cultural and social phenomenon that began in the Greek half of the Roman Empire in the 4th century CE. It comprised personalities who were teachers of rhetoric, orators, and public figures. The numeral adjective “Third” is understood in reference to the First Sophistic, which includes Greek sophists of the 5th and 4th century BCE, and the Second Sophistic, which includes Greek sophists active in the Roman Empire from the 1st to the 3rd century CE. This is a relatively new subject in the field of history of rhetoric and it has been the topic of much recent research: the time to assess the work done and to open future prospects has come. The following essays aim to provide a definition of the Third Sophistic. They describe historical changes, explore geographical areas, unravel social and familial connections, and highlight exceptional individualities. It is hoped that this collection will provide insights into the richness of Greco-Roman rhetoric of Late Antiquity and demonstrate its relevance to literature, politics, and religion. A chronology and a bibliography are provided below for the convenience of readers. L. P. N.B. Of the three papers gathered here, the first two were presented at the ISHR Twenty-First Biennial Conference (London, 26–29 July 2017) as part of the Panel “The Third Sophistic and Its Spaces.” [End Page 174] Chronological Table This chronological table lists the principal authors that are mentioned in the papers. The dates are sometimes approximate or conjectural. The cited names do not only include sophists. 5th cent. BCE Gorgias (480–380) 4th Plato (427–347) Aeschines (390-after 330) 3rd 2nd 1st Potamon of Mytilene (75 BCE –15 CE) 1st cent. CE 2nd Aelius Aristides (117–180) Lucian (120–180) 3rd Philostratus (170–245) Callinicus of Petra (Second half of the 3rd cent.) Julian of Cappadocia (?) Menander Rhetor (Second half of the 3rd cent.) Panegyrici Latini 4th Eusebius of Caesarea (265–339) Prohaeresius (277–369) Lactantius (+325) Libanius (314–393) Themistius (317–390) Himerius (310–390) The Emperor Julian (331/2–363) Aphthonius (Second half of the 4th cent.) Gregory of Nazianzus (330–390) Gregory of Nyssa (330–395) Basil of Caesarea (329–379) John Chrysostom (345–407) Eunapius (349–415) Panegyrici Latini (Cont.) Marius Victorinus (290–365) Symmachus (340–402) Ambrose (335–397) Augustine (354–430) 5th Synesius (370–413) The School of Gaza Damascius (460–538) 6th The School of Gaza [End Page 175] Select Bibliography E. Amato, A. Roduit, M. Steinruck, ed., Approches de la Troisiéme Sophistique: Hommages à Jacques Schamp (Bruxelles: Latomus, 2006). Google Scholar Av. Cameron, “Culture Wars: Late Antiquity and Literature,” in C. Freu, S. Janniard, A. Ripoll, ed., ”Libera Curiositas.” Melanges d’histoire romaine et d’Antiquité tar-dive offerts à Jean-Michel Carrié (Turnhout: Brepols, 2016), 307–316. Google Scholar R. C. Fowler, ed., Plato in the Third Sophistic (Berlin; Boston: De Gruyter, 2014). Google Scholar D. Hernández de la Fuente, “Poetry and Philosophy at the Boundaries of Byzantium (5th-7th centuries),” in A. de Francisco Heredero, D. Hernández de la Fuente, S. Torres Prieto, ed., New Perspectives on Late Antiquity in the Eastern Roman Empire (Newcastle upon Tyne: Cambridge Scholars Publishing, 2014), 81–100. Google Scholar P. Kimball, ed., “The Third Sophistic: New Approaches to Rhetoric in Late Antiquity,” Journal of Late Antiquity 3 (2010). Google Scholar M. Kraus, “Rhetorik und Macht: Theorie und Praxis der deliberativen Rede in der dritten Sophistik. Libanios und Aphthonios,” in M. Edwards, P. Ducrey, P. Derron, ed., La rhetorique du pouvoir: une exploration de Vart oratoire délibératif grec (Vandœuvres: Fondation Hardt, 2016), 299–341. Google Scholar P.-L. Malosse, B. Schouler, “Qu’est-ce que la Troisième Sophistique?” Lalies 29 (2009): 157–224. Google Scholar R. J. Penella, “Prologue,” in A. J. Quiroga Puertas, ed., The Purpose of Rhetoric in Late Antiquity: From Performance to Exegesis (Tübingen: Mohr Siebeck, 2013), 1–7. Google Scholar L. Pernot, La rhétorique de l’éloge dans le monde gréco-romain (Paris: Institut d’Etudes Augustiniennes, 1993). Google Scholar A. J. Quiroga Puertas, “From Sophistopolis to Episcopolis. The Case...
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Review of "Rhetoric of health and medicine as/is: Theories and approaches for the field by Lisa Melonçon, S. Scott Graham, Jenell Johnson, John A. Lynch, and Cynthia Ryan," Melonçon, L. Graham, S.S, Johnson, J., Lynch, J., & Ryan, S. (Eds). (2020). Rhetoric of health and medicine as/is: Theories and approaches for the field. The Ohio State University Press. https://doi.org/10.26818/9780814214466 ↗
Abstract
The foreword, written by Judy Z. Segal, begins with a brief dialogue between a patient and a nurse that illustrates the effects of discursive actions on health and medicine. It is a dialogue between a patient and a nurse, reminiscent of stories of ancient cartographers who mapped their changing and uncertain worlds through stories, discovering ever new riches in a world that wasn't flat. In the same way, contemporary thinkers in health and medicine are discovering the treasure in exploring rhetoric and technical communication across traditional boundaries. These authors move through previously uncharted territory with story and new questions that extend the boundaries of our individual bodies. They explore important questions of individual human agency and how that intersects with social and rhetorical theory. Critical questions new to medicine in the twenty-first century, such as resistance, power of representation, and where advocacy for health justice lies, are topics explored through a variety of lenses in this collection.
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Review of "Rhetorical work in emergency medical services: Communicating in the unpredictable workplace by Elizabeth Angeli," Angeli, E. L. (2019). Rhetorical work in emergency medical services: communicating in the unpredictable workplace. Routledge ↗
Abstract
In Rhetorical Work in Emergency Medical Services: Communicating in the Unpredictable Workplace (2019), Elizabeth L. Angeli explores the unpredictable workplaces which are the locations of emergency medical services provided by first responders, the EMS personnel who receive 911 calls but may have little idea about what to expect once they arrive at the site of the emergency. While rhetoric of health medicine (RHM) is not a new area of rhetoric, Angeli found little research about EMS professional rhetoric, leaving a void in understanding the modes of communication in these ever-changing, life-altering workplaces. Her text began as part of her dissertation project but morphed into a rhetorical analysis/EMS rhetorical training pedagogy for Technical Professional Communication (TPC) and RHM as well as EMS trainers and trainees.
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Abstract
This article shares lessons from designing <u>EcoTour</u>, a multimedia environmental advocacy project in a state park, and it describes theoretical, practical, and pedagogical connections between locative media and community-engaged design. While maps can help share information about places, people, and change, they also limit how we visualize complex stories. Using deep mapping, and blending augmented reality with digital maps, EcoTour helps people understand big problems like climate change within the context of their local community. This article demonstrates the rhetorical potential of community-engaged design strategies to affect users, prompt action, and create more democratic discourse in environmental communication.
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Abstract
Abstract Public address scholars trained in U.S. communication departments have tended not to study rhetoric created by people with disabilities as much as they do other social movements. Here I attribute this relative lack to two ableist assumptions associated with communication’s emphasis on winning arguments: the presumed disqualification of people with disabilities from public argument itself and the normalization of this disqualification based on biases related to rhetorical performance and capability. Overall, I argue this disqualification is the product of how communication scholars have understood and reconstructed the role of the ideal arguer in public affairs and call for more expansive views.
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My Sanctified Imagination: Carter G. Woodson and a Speculative (Rhetorical) History of African American Public Address, 1925–1960 ↗
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AbstractIn 1925, Herbert Wichelns published The Literary Criticism of Oratory. By many accounts, the essay would become the founding document of the academic study of rhetoric and public address. However, in that same year, historian Carter G. Woodson published Negro Orators and Their Orations, which focused on the study of the African American oratorical tradition. In this essay, by way of speculative history and using my sanctified imagination, I wonder what an alternative or speculative history would look like if we can conceive Woodson as challenging the dominant (exclusively white) notions of public address and rhetorical praxis. By paying particular attention to Woodson’s introduction in Negro Orators and Their Orations, I submit that not only would we have been introduced to the richness and power of the African American public address tradition earlier but, more importantly, who we start to see as scholars and what we call scholarship would be different as well.I examine this by first, offering an examination of Woodson’s text, paying close attention to the introduction, where Woodson develops his theory of oratory. Second, I examine the African American rhetoric and public address scholarship between 1925 and 1960. Finally, I offer a speculative history of what could have been and what we can still do if we would include some of these voices and their scholarship in the public address canon.
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Abstract
AbstractTransnational rhetorical scholarship has yet to enact meaningful solidarity with the subaltern. “Inclusionary” efforts have actively excluded what I term the “radical subject,” the subject revolting against repressive hegemonic forces to achieve liberatory change in society. Without privileging the radical subject and a critique of freedom over a critique of domination, hegemonic narratives continue uninterrupted. This paper turns toward the Syrian revolution to illustrate how critical rhetoric does not stretch far enough for the radical subject. I propose a radical rhetorical paradigm that centers the radical subject’s lived knowledge as determining meaning. This approach realizes the wisdom in relinquishing skepticism during the critical reasoning process by placing the radical subject as the starting point in inquiry in contested spaces where negotiation over meaning is ongoing. It acknowledges the radical subject’s testimony as born of the epistemic relevance of social location and the boundedness of knowledge. The radical rhetorical approach consecrates the epistemologies of the radical subject as inculcating the imperative for action on behalf of the oppressed.
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Abstract
Abstract We discuss the role of critics in rhetorical studies. Working from different, yet often synchronous, perspectives, we try to thrash out the relationships of critics to texts, the responsibilities of critics in their current context, the ways that critics craft authority, and more.
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Abstract
AbstractAuthors define their approach to academic labor scholarship and activism. They note challenges to engaging with labor in scholarship and practice and call for normalizing discourse about class and labor in relation to the university. The authors suggest directions for future scholarship and activism in local institutions and professional associations.
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AbstractWe argue that decolonization must be a future direction for the study of rhetoric and public address. Settler rhetoricians must not only recognize that the field is founded on settler colonialism but also commit to an ongoing process of unsettling the field and making both mundane and extraordinary tangible engagements with decolonization. What the field needs is to begin charting a path for all rhetoricians to participate with decolonization struggles, particularly settler scholars. Drawing from research from Indigenous scholars and Native American and Indigenous studies, we focus on tactics for settler scholars to engage with this important research trajectory. This essay teases out the distinctions between theories of postcoloniality, decoloniality, and decolonization; highlights the active role rhetoric plays in settler colonialism; and lays out tactics for settler rhetorical scholars to enact forms of accountability and responsibility in their research, at their universities, and in the field of rhetoric.
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Abstract
AbstractRhetorical studies as a discipline relies on a set of theories and a geography of case studies that circularly reinforce one another to authorize white-Euro-American traditions of knowledge beholden to colonial ways of knowing the world. Calls to “internationalize” the cases and topics of rhetorical studies are easily subsumed by the self-authorizing racist epistemology of the discipline, since additive models of “diverse” cases repurpose diversity to reinforce the authority of the discipline as it already exists. How should the globalization of rhetorical studies address the disciplinary logic of white, colonial, U.S. normativity? Studying non-U.S., non-Western rhetorical practice must be an anticolonial political intervention to fundamentally reimagine the discipline or it will risk reproducing a racist disciplinary structure.This essay maps three ways that scholars studying “international” cases have led a restructuring of the discipline by challenging the presumptions of universality that creep into scholarship. Anticolonial rhetorical scholars challenge processes of universalization as method, as rhetorical practice, and as ontology. When these processes of universalization become the object of study for rhetorical scholars, there is a possibility that rhetorical studies can develop the reflexivity to challenge its own circularly reinforcing, exclusionary disciplinary logic of white-U.S. normativity.
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Abstract
Abstract In this conversation series, we discuss some of the enduring and evolving interests that the subfield of visual rhetoric provokes for us. We begin with how we found visual rhetoric; questions of disciplinarity and methodology; issues of archive and field; concerns about the objects and scenes for visual rhetoric; and conclude with a focus on the future, core and evolving concepts, and pedagogy.
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Abstract
Abstract We have been asked to engage in a conversation about the current role of ideology—as critique, as rhetoric, as a framework within which academics operate. Our approach will not seek to write the history of rhetorical critique from an ideological perspective, nor work from extant literature as one might in a traditional research essay. Still, we reference ideas emanating from that literature; instead of the normal “source citation in text,” we will list references at the end. Our ideas do not exist in a vacuum—they are stimulated by our own reading/writing in the area of ideology critique— from the original “ideological turn” to the present day. Hence it seems appropriate to acknowledge where ideas, especially about missing elements or future trajectories in research, come from. This conversation touches on the Cold War afterlife of the public as an ideological force, whiteness’s role in gatekeeping the field, and how political liberalism and those interpellated by it constrain the field’s future(s).
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Abstract
Abstract We argue that part of Rhetoric & Public Affairs’ future should center public-facing scholarship in rhetorical studies. We begin by chronicling some of the work colleagues are doing to bridge expert and lay publics: podcasts, popular and trade press interviews, social media content development and management, and activist engagements. Centering public-facing scholarship creates several notable shifts: (1) it changes the “so what?” for traditional scholarship by inviting scholars to think about audiences outside of journal readership; (2) it opens space for different stylistic conventions in scholarly writing; and (3) it indicates that nonexpert audiences are valuable as readers. We note the considerable barriers to entry to public scholarship including gatekeeping, framing public scholarship for tenure, and training. We contend that Rhetoric & Public Affairs could lead other journals through an updated definition of impact that takes into account contemporary modes of circulation and sharing, should accept pieces written for nonexpert readers in rhetoric, and should consider, if possible, making available for public reading one scholarly article every month or every quarter.
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Abstract
AbstractUsing the murder of Magdiel Sanchez as a case study, we argue that rhetoric’s future must embrace practices of situated listening. While much of the field’s work has focused on speakers and practices of invention, we argue that a more just study of public deliberation must position this approach in conversation with an acknowledgment of situated reception. We follow scholars of color, feminist theorists, and disability advocates who have long argued for the practices of ethical listening, adding that the imperative to listen extends beyond the listening ear, accounting for the totality of the body and its environmental and contextual positions. By reaching beyond the demands of race to consider the intersecting axis of (dis)ability, we push the fields of rhetoric, sound studies, and critical/cultural communication studies to consider embodiment as a whole condition of rhetorical reception.
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“An Impression of Asian People”: Asian American Comedy, Rhetoric, and Identity in Ali Wong’s Standup Comedy ↗
Abstract
AbstractWhile many have critiqued the racist, sexist, and otherwise prejudiced nature of comedic rhetorics, few have considered how identity-based comedy, particularly racial comedy, functions productively, rather than merely oppressively. Studies of comedic rhetorics have primarily focused on Black and white comedians, but the increasing number and variety of popular comedians of color demands investigation into how comedians from different racial backgrounds use humor to rhetorically articulate the boundaries of their racial(ized) identities. This essay theorizes comedic rhetoric, particularly stereotypes in comedy, as a constitutive form of rhetoric that can articulate generative racial identities as they exist within the ambivalent spaces of in-group stereotypes. By pairing polysemy, Mikhail Bakhtin’s theory of polyphony, and Tina Chen’s theory of impersonation to analyze the standup performances of Asian American comedian Ali Wong, this essay ultimately represents a necessary intervention into understanding racial comedy and stereotypes as potentially productive sites for examining racial identity.
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Abstract
Abstract The case of Southern regionalism shows both the problems with current treatments of regionalism—illustrative of the problem of colonialist perspectives more generally—and the path forward. That path forward involves rethinking whose ancestors count as members of a place, the issue of whose voices are centered, memory and trauma, and counterpublics. The authors advise (1) embracing the field’s interest in local identities and identity movements—therefore, interrogating rhetoric as symbol systems carried in intergenerational, relational identity; (2) pushing further against colonialism, as the world is more layered by global systems of trauma and memory; and (3) admitting that nation-building rhetoric is an imperfect paradigm compared to resistive counterpublic discourse.