This paper analyzes the rhetoric of the eighteenth- century English debate over occasional conformity in order to develop a better understanding of how persuasive appeals to moderation were used in this particular case. This debate is noteworthy because it reveals how the eighteenth-century veneration of moderation was influenced by the seventeenth-century Protestant reading of the New Testament. This understanding of moderation led to some of the first arguments suggesting a need for separation of church and state. Further, this example extends our theoretical understanding of moderate rhetoric when we observe its use as a justification for social change.

Reviews William M. Purcell, Ars Poetriae: Rhetorical and Grammatical Invention at the Margins of Literacy, Studies in Rhetoric/ Communication (Columbia: University of South Carolina Press, 1996), 193 pp. In the context of the evolution from oral to written discourse in the classical and medieval periods of western Europe, Purcell discusses six texts on the art of versification, or artes poetriae: 1) Matthew of Vendome, Ars versificatoria; 2) Geoffrey of Vinsauf, Poetria nova and Documentum de modo et arte dictandi et versificandi; 3) John of Garland, De arte prosayca, metrica , et rithmica (Parisiana poetria); 4) Gervasius of Melkley, Ars poetica; and 5) Eberhard the German, Laborintus. Composed in the twelfth and thir­ teenth centuries, these texts are revolutionary in their adaptation of rhetoric and grammar to poetry, which in that period was usually read aloud or recited. The book offers a useful introduction to material which may be difficult for most undergraduate students to obtain or to under­ stand; however, the critical framework into which Purcell places these texts needs justification, as it is part of a growing debate on the history of orality and literacy. The book is divided into two parts. Part I, consisting of two chapters, establishes the two main assumptions of the theoretical framework into which Purcell has placed the six treatises on poetic composition. The first assumption sets up a diachronic dichotomy between orality and literacy, from the Greek tradition to the invention of the printing press. Purcell argues that rhetoric in classical Greece and Rome was a discipline designed for oral delivery. Grammar was a written activity, developed for analysis and correction of text. As the societies of the Middle Ages pro­ gressed in literacy, grammar was increasingly applied to written material. Thus, Purcell sets up an oral-literate time spectrum. He treats the ancient Greek and late medieval periods as two poles, the former primarily oral and the latter increasingly text-based or literate. Citing Paul Prill, Purcell asserts that the arts of poetry of the twelfth and thirteenth centuries stand at the cusp of the shift from orality to literacy. The second major assumption of Purcell's theoretical framework is that grammar and rhetoric exchanged functions along the oral-literate time spectrum. In the classical period, rhetorical theory was used as a system of composition for oral delivery, while grammar was a system to correct and to analyze written text. By the time the arts of poetry were composed, these roles had begun to be reversed: "Ultimately, with the advent of the printing press, the text became the thing in and of itself, moving away 107 108 RHETORICA from the oral end of the spectrum and toward the literate end. At the same time, rhetoric—a more orally focused technology—moved toward the literate, and grammar—a more literally focused technology—moved toward the oral. The tension created by the rhetorical/grammatical move­ ment is reflected in the theoretical treatises in the artes poetriae themselves" (p. 5). Part II consists of five chapters, arranged chronologically, on the artes poetriae which illustrate the developments in the matrix of orality, literacy, grammar, and rhetoric which Purcell has set up in the first section of his book. Purcell provides excellent summaries of these treatises by giving an overview of their sections on invention, arrangement, and style. Less attention is given to invention and arrangement, as the author's primary interest is the overlapping of grammar and rhetoric in the domain of style, a unique contribution of poetic theory in the Middle Ages. Purcell's study of figures in the artes poetriae shows how the medieval tradition leads to the systematic relation of style to stasis theory in Renaissance rhetoric. This is the most valuable contribution of the book. Purcell argues that these treatises are not simply extensions or adapta­ tions of classical rhetoric, but that they establish a unique genre of rhetori­ cal theory at a time when orality and literacy coexisted. To demonstrate this point, he observes that the existing editions of the texts can be mis­ leading in causing readers to assume a debt to the classical sources. For example, the Faral edition and the Nims translation of Geoffrey of Vinsauf's Poetria Nova...

114 RHETORICA than once, insists he is telling the truth: "If I speak untruthfully . . . , O God, let me never come into thy kingdom" (p. 27). In an impressive compression of facts into nine pages of the publish­ ing history of the printed versions and six pages of detailed endnotes, Parker and Johnson give us a wealth of data, and one goes away feeling that indeed one has gotten closer to the speech event than anyone has pre­ viously been privileged to get. The authors conclude, "... it becomes clear that although frequently published, Raleigh's speech has been presented from relatively few of the potentially available texts: three from identifi­ able manuscripts, and four basic printed sources, with various conflations of these texts. The Dutch edition takes its place, therefore, as the earliest of the published texts, the closest to the event it describes" (p. 69). A limited edition of six hundred copies of this volume was printed. Those fortunate enough to secure a copy will possess a classic volume of rigorous scholarship, a model for those drawn to the history of rhetoric. J. Vernon Jensen Lana Cable, Carnal Rhetoric: Milton's Iconoclasm and the Poetics of Desire (Durham and London: Duke University Press, 1995), x + 231 pp. This is an interesting but irritating book. Lana Cable's survey of Milton's affective rhetoric ambitiously extends Paul Ricoeur's doctrine of metaphor, which (more emphatically than the other theory assimilated by Cable) already constitutes a serious implicit challenge to older thinking. For Quintilian, emotion is mainly derived from enargeia and visio, and for the Roman rhetoricians (as Beth Innocenti recently reminded us), such visio was best expressed in graphic, sensory, non-figurative language. For Ricoeur, thinking and poetic feeling (the most positive and transformative mode of emotion) are integral. They work through metaphor, and, in the Aristotelian terms which Ricoeur adopts, the differences between the metaphorical idea (or image) and its referent are as important as the similarities. Overcoming every pre-existent sense of difference, metaphor at its most novel "does not merely actualize a potential connotation, it creates it. It is a semantic innova­ tion, an emergent meaning."1 Since feeling is an integral part of this process, rhetoric will project its most intense pathos when it orients this innovation towards things of the greatest import, as it does in Milton. Ricoeur protests at a tendency, derived from Hume, to think of :Mario J. Valdes, ed., A Ricoeur Reader: Reflection and Imagination (London: Harvester Wheatsheaf, 1991), p. 79. Reviews 115 imagery as decaying sense impression, basically passive; he favours the active Kantian view of "imagination as the place of nascent meanings and categories."2 Applied to the rhetorical arousal of emotion, this means the subsuming of pathos into ethos: sensory images, whether of the past, the present, or the future, of the actual or the potential, are presented through the "likeness" of metaphor. This brings new connotations to bear for both "tenor" and "vehicle" (terms which Ricoeur adopts from Richards), and presses these on the reader or listener through the emotional, logical, and linguistic shock of a comparison that transcends the "first-order feelings" or "bodily emotions"3 derived from sense—or from the direct verbal evo­ cation of sensory experience? Repeated shocks must draw attention from the subjects of debate (however emotive) to the condition of the debaters, and to the inspiriting relationship of persuader and persuadee. Cable's point of departure is to question or qualify Ricoeur's idea that the "second-order feelings" attendant on metaphor transcend (or suspend) the emotional impact of sense. In her view, "A more psychologically cred­ ible account of metaphor's dependence on imagination and feeling would have to recognize that these two are functioning in tandem all the time, whether occasioned by literary experience or by some other kind of experi­ ence . . . drawing ... on sense perceptions both immediate and remem­ bered; on understanding and knowledge; on beliefs, aspirations, opinions, and prejudices . . ." (p. 29). This existing complex of influences must (though Cable never adequately explains the point) constitute the mental and emotional images, the "complacency" (p. 32) which iconoclastic metaphor breaks or refashions. In fusing it with poetry and semantics, Cable is...

Reviews 117 material. Concentrating on the prose and Samson Agonistes, she does best with Areopagitica, Iconoclastes, and Samson itself. Even here, her analysis some­ times lacks rhetorical or lexical precision. An acute analysis of Milton's appalled history of censorship, which recounts how a Pope "excommunicat­ ed the reading of heretical books" (p. 126), would be even richer if she had noticed other aspects of the metonymy which she apparently does not recog­ nise (though semantic innovation might well work in a quite distinctive way through this trope). She misreads "the single whiff of a negative" character­ ising royal arrogance (p. 156) as a bad smell, rather than a puff of wind. But it is invigorating to see the iconoclastic reading extended to positive images like Areopagitica's metaphor of books as men, and she gives a fine account of Milton's demolition job, not only on the false image of Charles I but also on his false religion and his idolised prayers. Her theory works well here, to illuminate the rhetoric of Milton's own rhetorical analysis. Finally, her discussion of Samson forms a challenging summation of the whole approach. Dalila and Harapha are read as metaphors for two related states of mind which Samson must transcend, his "icons of shame and glory." This is persuasive, like the broad idea that Samson "becomes a metaphor for the paradox of bearing witness that is true to transformative desire, true to an impetus toward that which cannot itself be known" (p. 176). But the sharpness of Samson's agon, the complexity of his feelings and the labyrinth of his moral reasoning, remain underplayed. Far more than the other displeasing features of the book, such as its overblown word-processor prose, this failure to integrate a very valuable line of inves­ tigation with a broader and more balanced concept of rhetoric, stands out. Robert Cockcroft Albert W. Halsall, Victor Hugo et l'art de convaincre - Le récit hugolien: rhétorique, argumentation, persuasion (Montréal: Éditions Balzac, 1995), 496 pp. "L'art de convaincre" - c'est sous ce titre qu'Albert Halsall avait déjà publié en 1988 une très intéressante étude consacrée à la rhétorique du récit (aux Éditions Paratexte, à Toronto). Il y insistait sur la nécessité de soumettre les genres narratifs - qui sont devenus depuis deux cents ans les genres littéraires par excellence -, au delà des analyses narratologiques courantes, à un examen rhétorique, afin de mettre en relief leur caractère idéologique, confirmant ou attaquant la doxa (d'une nation, d une péri­ ode). C'est ainsi que l'analyse rhétorique apportera une contribution 118 RHETORICA importante à ¡'histoire des idées. Le présent livre fait suite au premier; il en est une application pra­ tique, non pas à un type particulier de récit mais à l'ensemble de l'œuvre narrative d'un seul auteur. Le choix de Victor Hugo ne paraît surprenant qu'à première vue: nous savons, certes, que dans un vers célèbre et sou­ vent cité des Contemplations le grand poète romantique avait déclaré "la guerre à la rhétorique", mais existe-t-il en fait une écriture qui en soit entièrement dénuée? Halsall montre fort bien que la doctrine romantique de l'originalité peut être considérée comme une stratégie rhétorique et que, en réalité, Hugo entend substituer une nouvelle rhétorique à la vieille: à la mesure classique, il opposera la démesure, aux figures d'atténuation (comme la litote) les procédés hyperboliques d'exténuation (p. 24). Ses fi­ gures préférées seront l'hyperbole et l'antithèse. Loin de rejeter l'art ora­ toire, il en intervertit systématiquement les termes: selon un texte de Hugo datant de 1834, le grand orateur c'est Mirabeau, précisément parce qu'il est "reprochable de toutes parts", parce qu'il possède toutes les pro­ priétés qu'un orateur ne devrait pas posséder: il est laid, il a l'organe dur, il est haï de toute l'assemblée, etc. (p. 30). Dans l'immense bibliographie de...

This article looks at the commentary's role in scientific disputation by analyzing the rhetoric in two scientific papers. First, it considers each author's explanation as to why disagreement exists among scientists. Second, it investigates one author's accusation that "cultural norms" have foreclosed research avenues in evolutionary studies. Third, it examines each author's appeal to values. These values cohere with their explanations as to why disagreements exist and their particular recommendations for administrating the Endangered Species Act.

This volume marks a unique collaboration by internationally distinguished scholars in the history, rhetoric, philosophy, and sociology of Converging on the central issues of rhetoric of science, the essays focus on figures such as Galileo, Harvey, Darwin, von Neumann; and on issues such as the debate over cold fusion or the continental drift controversy. Their vitality attests to the burgeoning interest in the rhetoric of science.

Abstract: The teaching and practice of rhetoric at Trinity College, Dublin, in the eighteenth century have been little discussed in the literature. This article describes the curriculum and pedagogy related to the old and “new rhetoric” of the Scottish enlightenment as disclosed by documents in the archives of Trinity College Library; the published lectures of two Erasmus Smith Professors of Oratory and History, John Lawson and Thomas Leland; and the lectures of Thomas Sheridan on elocution. Minutes of the student historical clubs in which debates and harangues are preserved illustrate the interests of the students, their techniques of debate, and the demonstrative exhortations of their officers. The student orations chronicle the gradual absorption of the principles of the new rhetoric at the College.

Abstract: This essay explores how classical legal or forensic rhetoric informs Henry Fielding's work as a novelist. Focusing on the dichotomous or contradictory application and characterization of forensic rhetoric in Fielding's three major novels—joseph Andrews, Tom jones, and Amelia—I will suggest that the exuberance and confidence that tjrpify the novelist's portrayal of legal rhetoric within the diegetic realm of his narrators is undermined or rendered problematic by the wariness and pessimism with which the same kind of discourse is presented within the mimetie worlds of the stories themselves. After speculating about the biographical, historical, and aesthetic ramifications of this dichotomy, the essay concludes with brief discussion of the ideological significance of Fielding's portrayal of the lawyerly art of persuasion.

When it first appeared in 1976, this groundbreaking exploration of the influences of capitalism on the profession of English touched a nerve among educators and inspired Library Journal to declare, "This book should be read by all thoughtful Americans." Now, 20 years later, in a substantial new introduction that recontextualizes the book, Richard Ohmann addresses the critical furor over its initial publication, evaluates his own arguments in the aftermath of the Cold War, and locates the profession of English in the thick of the hotly contested culture wars. A remarkably prescient book whose claims have withstood two decades of fierce debate, English in America is widely considered to be as relevant today as ever. Wise, witty, and urbane, it has much to teach all students of English. --This text refers to the paperback edition.

Preface. Acknowledgments. 1. Ancient Rhetorics: Their Differences and the Difference They Make. INVENTION. 2. Kairos and the Rhetorical Situation: Seizing the Moment. 3. Stasis Theory: Asking the Right Questions. 4. The Common Topics and the Common Places: Finding the Available Means. 5. Logical Proof: Reasoning in Rhetoric. 6. Ethical Proof: Arguments from Character. 7. Pathetic Proof: Passionate Appeals. 8. Extrinsic Proofs: Arguments Waiting to Be Used. ARRANGEMENT. 9. The Sophistic Topics: Define, Divide, and Conquer. 10. Arrangement: Getting It Together. STYLE, MEMORY, AND DELIVERY. 11. Style: Composition and Ornament. 12. Memory: The Treasure-House of Invention. 13. Delivery: Attending to Eyes and Ears. RHETORICAL EXERCISES. 14. Imitation: Achieving Copiousness. 15. The Progymnasmata, or Rhetorical Exercises. Glossary of Terms. Appendices. Bibliography. Index.

To change the mind of a reader, authors compose written persuasion according to a set of rhetorical features. This article describes the features of persuasive texts and reviews research results to explore whether adults indeed change their minds after reading persuasion. Toulmin's (1958) model of argument and Aristotle's model of persuasive content characterize the structure and content of well-written persuasion. Research in social psychology and text comprehension shows that adults typically build a case for their own prereading belief rather than process a persuasive text mindfully, weigh evidence, and change their beliefs. An important contract between author and reader is typically broken. Research on designing text to disabuse students of scientific misconceptions points to text features that authors could use to encourage readers to read persuasion mindfully.

course of his mythic depiction of the struggles of the lover's soul, when the lover's soul is converted from mania to reverence. The soul's conversion to reverence is a key moment in the myth, for it enables the lover to engage his beloved in edifying communication-in the kind of rhetorical discourse literally described by Socrates after reciting his second speech.' This essay interprets the conversion of the lover's soul as an instance (or allegory) of persuasion that sets an attitude of reverence in the lover/student of Plato's ideal rhetoric. The persuasion-to-reverence, the consequence of the lover's appropriate interpretive act, shows how the transformation of a lover's/ student's character is a starting-point in his progress toward becoming a Platonic rhetor-not only in affecting the appropriate ethical stance toward winning his beloved through edifying communication, but also in understanding, and being influenced by, the dual nature of embodied logos-its material and spiritual significance. The lover's reading of the beloved's face-this nondiscursive sensual presence embodying and radiating a Platonic Idea-is explained, in the context of the allegory, as a trope for the appropriate reception of a rhetorical artifact. The difference between the persuasive face and the persuasive word is the difference between the two sites where logos is manifest. Their difference shows how rhetorical words artfully mimic the persuasive face of the natural order. Nevertheless, they both may influence the soul to harmonize with Platonic Ideas in more or less the same way. From this perspective, in Platonic thought the redeeming character of the natural order is the effect it has on souls prepared to receive/observe it appropriately. The same value is attributed to Plato's ideal rhetoric. So part of the idea of learning rhetoric is linked to preparing the soul to appropriately receive/observe embodied logos-to be able to interpret sensually evocative signifiers in morally edifying ways (as the lover does). Thus, in the context of the allegory, Plato's understanding of rhetoric, and what the rhetor must know, encompass not only its appropriate production, but its appropriate reception as well. The lover's conversion is an allegorical case in point. It exemplifies an edifying aim of rhetorical education as a process of being persuaded

Abstract: Ideology can be considered the ethos of the modern, liberal, democratic, capitalist nation state. Working from the descriptions of political ethos in Aristotle's Rhetoric, Tapies, and Politics, the differences from and similarities to post-Renaissance political structures underline the modern insistence on ways to stabilise the representation of the group in power, giving it its veil of authority, as well as ways to stabilise the description or definition of the individual within the nation. Looking at a number of contemporary commentaries from both political theory and cultural studies, the essay elaborates the rhetoric necessary to constitute ideology as the ethos of the nation state, and goes on to detail some of the constraints on the individual who, in gaining access to power, becomes subject to that state. The rhetoric of ideology provides not only an ethos for the character of the group in power, but also a set of guidelines for establishing a spedfic responsive state in the audience, an ethics of pathos. Its ethos is a strategy that imposes a strategy. The circularity of this ethos marks many of the analyses undertaken by current theory, and it has only recently been challenged by, among others, feminist historians of rhetoric. The discussion moves to a point where it asks: given that multinational and transnational corporations now share with the nation state the regularisation of capitalist exploitation, is ideology effective as a political rhetoric any more? Who is the wife of the nation state? And, what is the ethos of the multinational?

With the Toulmin analysis, determining an argument’s warrants can be especially tricky and frustrating for students. Using cartoons is an effective strategy for teaching the importance of warrants in a way that students can easily understand and enjoy.

Publishing in professional journals requires the author to display disciplinarity and yet to say something novel. This article approaches this familiar rhetorical problem from a novel perspective by analyzing disciplinarity as a kind of orthodoxy. Four elements of orthodoxy (narrative knowledge, assumptions and methodologies, hierarchy, and doctrinal knowledge) are identified. Then, the article argues that an orthodox ethos is created by signaling allegiance to a plurality of these elements. An example of an article that displays disciplinarity, David Raup's “Cohort analysis of generic survivorship,” is analyzed, showing the author establishes his orthodox ethos by challenging only one of the elements of orthodoxy while simultaneously signaling allegiance to the others.

Abstract Aeschines and Athenian Politics by Edward M. Harris. New York: Oxford U P, 1995. Pp. x + 233. The Presidency and the Rhetoric of Foreign Crisis by Denise M. Bostdorff. Columbia, University of South Carolina Press, 1994. Preface vii, 306 pp. The Fate of Eloquence in the Age of Hume by Adam Potkay. Ithaca: Cornell UP, 1994; pp. 253. Power and Persuasion in Late Antiquity: Towards a Christian Empire by Peter Brown. Madison: University of Wisconsin Press, 1992. 182 pages. Composition in Context: Essays in Honor of Donald C. Stewart. ed. W. Ross Winterowd and Vincent Gillespie. Carbondale and Edwardsville: Southern Illinois U P, 1994; xxxi; 266.

Participants in a qualitative case study of nonacademic R&D authors were uncomfortable with the idea of persuasion in their writing. The participants thought their reports were more informative than persuasive. Three definitions for “persuasion” emerged: discourse intended to push a reader toward an action; discourse written in a clear, compelling style; and shady, manipulative discourse. When asked whether they owed a greater debt to their audience or to their subject matter, most participants chose subject matter. However, some participants argued that my question posed a false dichotomy, in that serving subject matter was the best way to serve audience.

Technical communication professionals have been considering the value of faculty internships in technical communication. Whether professional societies, or industry, will fund such internships on any large scale is still in question. I believe that faculty internships are a superb option for professional development and that the benefits to the profession of technical communication accruing from them justify their support. This article reviews the debate about this topic and then describes some benefits derived from a faculty internship I served in 1991.

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Introduction. I. THE NEW RHETORICS: OVERVIEW AND THEORY. Ferdinand de Saussure, Nature of the Linguistic Sign. I. A. Richards, From How to Read a Page and Speculative Instruments. Kenneth Burke, Definition of Man. Mikhail M. Bakhtin, Toward a Methodology for the Human Sciences. Richard Weaver, The Cultural Role of Rhetoric. Ernesto Grassi, Rhetoric and Philosophy. Stephen Toulmin, The Layout of Arguments. Richard McKeon, The Uses of Rhetoric in a Technological Age: Architectonic Productive Arts. Chaam Perelman, The New Rhetoric: A Theory of Practical Reasoning. Michel Foucault, What Is an Author? Michael Polyani, Scientific Controversy. JUrgen Habermas, Intermediate Reflections: Social Action, Purposive Activity, and Communication. Roland Barthes, The Pleasure of the Text. Wayne Booth, The Idea of a University-as Seen by a Rhetorician. Bibliography I: Overviews and Theories. II. THE NEW RHETORICS: COMMENTARY AND APPLICATION. Donald C. Bryant, Rhetoric: Its Functions and Its Scope. Richard Ohmann, In Lieu of a New Rhetoric. Robert L. Scott, On Viewing Rhetoric as Epistemic. Douglas Ehninger, On Systems of Rhetoric. S. Michael Halloran, On the End of Rhetoric, Classical and Modern. Terry Eagleton, Conclusion: Political Criticism. E. D. Hirsch, Jr., Cultural Literacy. Walter R. Fisher, Narration as a Human Communication Paradigm: The Case of Public Moral Argument. Andrea A. Lunsford and Lisa S. Ede, On Distinctions between Classical and Modern Rhetoric. Jim W. Corder, Argument as Emergence, Rhetoric as Love. Paulo Freire and Donaldo Macedo, The Illiteracy of Literacy in the United States. Patricia Bizzell, Arguing about Literacy. James A. Berlin, Poststructuralism, Cultural Studies, and the Composition Classroom: Postmodern Theory in Practice. Bibliography II: Commentary and Application. Index.

Features 16 original essays by prominent rhetoricians, critical theorists, and composition specialists, many of which offer alternative histories as well as reinterpretations of classic texts, thus expanding the canon, and locating and analyzing competing cultural traditions of ethos and ethical arg

Eugene Garver. Aristotle's Rhetoric: An Art of Character. Chicago: The University of Chicago Press, 1994. xii + 325 pages. Helen Fox. Listening to the World: Cultural Issues in Academic Writing. Urbana, IL: NCTE, 1994. xxi +161 pages. W. Ross Winterowd. A Teacher's Introduction to Composition in the Rhetorical Tradition. Urbana: NCTE, 1994. 130 pages. Marcello Pera. Discourses of Science. Translated by Clarissa Botsford. Chicago: University of Chicago Press, 1994. 250 pages. Pera, Marcello, and William R. Shea, eds. Persuading Science: The Art of Scientific Rhetoric. Canton, MA: Science History, 1991. Perelman, Chaïm, and L. Olbrechts‐Tyteca. The New Rhetoric: A Treatise on Argumentation. Trans. John Wilkinson and Purcell Weaver. Notre Dame: U of Notre Dame P, 1969. Planck, Max. Scientific Autobiography and Other Papers. Trans. F. Gaynor. London: Williams and Norgate, 1950. Simons, Herbert, ed. The Rhetorical Turn: Invention and Persuasion in the Conduct of Inquiry. Chicago: U of Chicago P, 1990. Haig Bosmajian, Metaphor and Reason in Judicial Opinions. Carbondale: Southern Illinois UP, 1992. Fredric G. Gale, Political Literacy: Rhetoric, Ideology, and the Possibility of Justice. Interruptions: Border Testimony(ies) and Critical Discoursed). Albany: State U of New York P, 1994. Austin Sarat and Thomas R. Kearns, eds. The Rhetoric of Law. Amherst Series in Law, Jurisprudence, and Social Thought 4. Ann Arbor: U of Michigan P, 1994.

Abstract: Jean-Jacques Rousseau, the enemy of books and civilized learning, might seem poles apart from Quintilian, who was so popular in France in the eighteenth century. Nevertheless, although there are only small traces of direct contact between the author of Émile and the Institutio, comparison between the two works is illuminating. Both are large-scale educational treatises embodying a vision of humanity. The important common ground between them concerns the importance of early childhood, a certain moral idealism, and the prfrence for a manly form of speech. Significant divergences begin to appear in relation to three major areas of concern: citizenship and the public life, the relation of words to things, and the question of acting, imagination, and fiction. Je ne me lasse point de le redire: mettez toutes les leçons des jeunes gens en actions plustôt qu'en discours; qu'ils n'apprennent rien dans les livres de ce que l'expérience peut leur enseigner. Quel extravagant projet de les exercer à parler sans sujet de rien dire, de croire leur faire sentir sur les bancs d'un collège l'énergie du langage des passions, et toute la force de l'art de persuader sans intérêt de rien persuader à personne! Tous les préceptes de la rhétorique ne semblent qu'un pur verbiage à quiconque n'en sent pas l'usage pour son profit. Qu'importe à un Ecolier comment s'y prit Annibal pour déterminer ses soldats à passer les Alpes? (I never tire of repeating it: put ail your tessons for young people into actions, not speeches; let them learn nothing from books which they could learn from experience. What an insane idea to exercise them in speaking when they have nothing to speak about, to believe one can make them feel on their school benches the language of the passions and ail the force of the art of persuasion, when they have no interest in persuading anybody! All the precepts of rhetoric are pure verbiage to anyone who cannot see what use they are to him. What does it matter to a schoolboy how Hannibal set about persuading his soldiers to cross the Alps?)

There is much debate and confusion about the use of the passive voice in texts in general, and in computer manuals in particular. For example, it is often stated that the passive should be avoided, but on the other hand, it may also have a clear function in a text. The aim of this article is to provide clarity by presenting a straightforward principle for the use of the passive voice in computer manuals. This “alternation principle,” in which active voice is used for user actions and the passive voice for automatic computer, is backed by results from recent functional and cognitive linguistic research. It is illustrated by means of fragments from several computer manuals, including some (apparent) counter-examples.

This article claims that the debate over research in professional communication is grounded in ideology. The article discusses the ideologies of two research perspectives: a functionalist perspective, common in much social scientific research, and a critical interpretive perspective, currently emerging in disciplines other than our own. The article sets recent discussions of research in professional communication within a functionalist framework, then posits that a critical interpretive ideology provides an alternative. The interests advanced by both perspectives are discussed, and the viability of critical interpretive research in professional communication is supported.

Abstract: Abstract: Nature is a highly tendentious Word and was already so in the time of Quintilian. Since the Stoic ideal was "to live according to Nature," the concept can be invoked persuasively in every phase of education. But Nature had other regular functions in rhetoric: to demarcate innate talent from acquired skill (Natura vs. Ars); to distinguish reality, the outside world, from verbal imitation; and to privilege preferred patterns of argumentation. These competing uses lead to inconsistencies, especially in presenting the relationship between Nature and imitation. The purpose of this paper is to detect these contradictions and illustrate the assumptions that underlie them in Quintilian's tieatment of invention, organization, and expression.

Gary A. Olson presents six in-depth interviews with internationally prominent scholars outside of the discipline and twelve response essays written by noted rhetoric and composition scholars on subjects related to language, rhetoric, writing, philosophy, feminism, and literary criticism. The interviews are with philosopher of language Donald Davidson, literary critic and critical legal studies scholar Stanley Fish, cultural studies and African American studies scholar bell hooks, internationally renowned deconstructionist J. Hillis Miller, feminist literary critic Jane Tompkins, and British logician and philosopher of science Stephen Toulmin. Susan Wells and Reed Way Dasenbrock provide distinctly divergent assessments of the application of Donald Davidson s language theory to rhetoric and composition, and especially to writing pedagogy. Patricia Bizzell and John Trimbur explore how Stanley Fish s neopragmatism might be useful both to composition theory and to literacy education. And Joyce Irene Middleton and Tom Fox discuss bell hooks s notions of how race and gender affect pedagogy. In two frank and sometimes angry responses, Patricia Harkin and Jasper Neel take J. Hillis Miller to task for seeming to support rhetoric and composition while continuing to maintain the political status quo. Similarly, Susan C. Jarratt and Elizabeth A. Flynn express skepticism about Jane Tompkins s vocal support of composition and of radical pedagogy particularly. And Arabella Lyon and C. Jan Swearingen analyze Stephen Toulmin s thoughts on argumentation and postmodernism. Internationally respected anthropologist Clifford Geertz provides a foreword; literacy expert Patricia Bizzell contributes an introduction to the text; and noted reader-response critic David Bleich supplies critical commentary. This book is a follow-up to the editor s (Inter)views: Cross-Disciplinary Perspectives on Rhetoric and Literacy, already a major work of scholarship in the field.