IEEE Transactions on Professional Communication Jan 1994

Multimethod approaches for the study of computer-mediated communication, equivocality, and media selection

J. D'Ambra ; R.E. Rice

Abstract

This paper presents a longitudinal case study of the introduction of voice mail, applying media richness theory to develop and assess a set of 16 tasks with varying levels of equivocality, and to compare different media. Through t-tests, reliability, factor, and multidimensional scaling analyses, evaluation of task equivocality and voice mail is discussed and potential shortcomings of current approaches are highlighted. Results show that equivocality does not seem to be unidimensional and includes aspects of authority across organizational boundaries. Across all tasks, telephone would be most likely selected by respondents, but face-to-face and telephone were more likely to be selected for more equivocal tasks. Unlike prior studies, voice mail is perceived as similar to documents and face-to-face.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

Journal
IEEE Transactions on Professional Communication
Published
1994-01-01
DOI
10.1109/47.365170
CompPile
Open Access
Closed
Topics
assessment qualitative research digital rhetoric
Export
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Citation Context

Cited by in this index (5)

  1. Guo et al. (2009)
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  3. Robert et al. (2005)
    Paradox of Richness: A Cognitive Model of Media Choice
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  4. Rakow et al. (2000)
    Statistical power: planning for it, estimating it post hoc, and reporting it
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  5. MacNealy (1997)
    Toward better case study research
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CrossRef global citation count: 23 View in citation network → Build reading path →

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