Abstract
The author suggests that those interested in creating or refining corporate communication policies should consider ethnographic analysis-observation, interviewing, and collecting situational data-to understand the complex web of meanings that make up organizational culture. She maintains that such an analysis can provide diagnoses of organizational policies and procedures as well as deeper understanding of communication behavior in organizations. As such, ethnographic analysis can promote beneficial change in policy issues.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>