Discourse-Based Methods Across Texts and Semiotic Modes

Written Communication Jul 2013

Discourse-Based Methods Across Texts and Semiotic Modes

John Oddo Carnegie Mellon University

Abstract

As the scope of rhetorical inquiry broadens to cover intersemiotic and intertextual phenomena, scholars are increasingly in need of new, defensible analytic procedures. Several scholars have suggested that methods of discourse analysis could enhance rhetorical criticism. Here, I introduce a discourse-based method that is empirical, delicate, and adaptive to the complexities of intertextual and multimodal rhetoric. Specifically, I argue that rhetorical scholars can productively integrate systemic-functional linguistics, multimodal text analysis, and micro-intertextual comparison. I illustrate how this micro-rhetorical toolkit can be employed to investigate the recontextualization of written political discourse in video journalism.

Journal: Written Communication
Published: 2013-07-01
DOI: 10.1177/0741088313488071
Open Access: Closed
Topics: discourse analysis quantitative research multimodality

Citation Context

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