Written Communication Jul 2013

Discourse-Based Methods Across Texts and Semiotic Modes: Three Tools for Micro-Rhetorical Analysis

John Oddo Carnegie Mellon University

Abstract

As the scope of rhetorical inquiry broadens to cover intersemiotic and intertextual phenomena, scholars are increasingly in need of new, defensible analytic procedures. Several scholars have suggested that methods of discourse analysis could enhance rhetorical criticism. Here, I introduce a discourse-based method that is empirical, delicate, and adaptive to the complexities of intertextual and multimodal rhetoric. Specifically, I argue that rhetorical scholars can productively integrate systemic-functional linguistics, multimodal text analysis, and micro-intertextual comparison. I illustrate how this micro-rhetorical toolkit can be employed to investigate the recontextualization of written political discourse in video journalism.

Journal
Written Communication
Published
2013-07-01
DOI
10.1177/0741088313488071
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Open Access
Closed
Topics
rhetorical criticism discourse analysis multimodality public rhetoric
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Citation Context

Cited by in this index (9)

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