Abstract

Rhetoric-composition's recurring captivation with emergent brain research is sustained not only by the persuasive visual rhetoric of neuroscientific research but also by the conceptual and terministic overlaps that exist between the fields of rhetoric-composition and neuroscience. While these overlaps suggest ways research in brain science can usefully contribute to work in our field, they also instigate seductively simple “solutions” to the “problem” of epistemological uncertainty. Our neurorhetorical methodology preempts the reductive uptake of neuroscientific research while simultaneously motivating a cross-disciplinary reciprocity conducive to the goals of rhetorical inquiry and responsible writing pedagogy.