Metaphor-Laced Language of Computer Science and Receptor Community Users

Abbas Mehrpooya Islamic Azad University of Hamedan ; Negar Nowroozzadeh Islamic Azad University of Hamedan

Abstract

It is a well-attested fact among the academia that the terminology and discourse of computer science is pervaded with metaphors. Yet, almost all the studies on metaphor application in computer science have approached the issue of the metaphor use and its influence on the user-computer interaction from an intralingual stance leaving the field of literature related to this subject with a lacking for the adoption of an interlingual attitude. The question is whether metaphor is as extensively far-reaching in its influence among the computer users across the globe as it has been pervasive in its use in computer discourse? This study, through drawing the scholars' attention to the significance of user metaphoric awareness in the receptor communities regarding the recognition of any metaphoric application based upon the notion of transparency or opacity of metaphoric meaning in terms of the user's command of the language in use in computer science, tries to put forth the idea of globalization of metaphoric meaning in computer science and its influence upon the users and at the same time propose some possible alternatives to the computer writers and decision-makers both in global and local levels in order for the user metaphoric awareness being promoted.

Journal
Journal of Technical Writing and Communication
Published
2013-10-01
DOI
10.2190/tw.43.4.d
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Cited by in this index (1)

  1. Technical Communication Quarterly

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