College Composition and Communication Dec 2015

When Writing Becomes Content

Lisa Dush

Abstract

This essay explores content, a word and concept now often associated with writing in fields including marketing, journalism, publishing, and technical communication. Ipresent a definition of content appropriate to writing studies and explore a range of issues and practices that the content metaphor can bring to our professional, scholarly, and pedagogical attention.

Journal
College Composition and Communication
Published
2015-12-01
DOI
10.58680/ccc201527641
CompPile
Search in CompPile ↗
Open Access
Closed
Topics
writing pedagogy technical communication
Export
BibTeX RIS

Citation Context

Cited by in this index (14)

  1. Masters-Wheeler (2024)
    Algorithmic Attention Systems and Writing-as-Content
    Computers and Composition
  2. Knowles (2024)
    Machine-in-the-loop writing: Optimizing the rhetorical load
    Computers and Composition
  3. Swarts (2022)
    Uses of Metadiscourse in Online Help
    Written Communication
  4. Harris et al. (2022)
    Using Multimedia for Instructor Presence in Purposeful Pedagogy-Driven Online T…
    Journal of Technical Writing and Communication
  5. Harris et al. (2021)
    Using Multimedia for Instructor Presence in Purposeful Pedagogy-Driven Online T…
    Journal of Technical Writing and Communication
Show all 14 →
  1. Gallagher et al. (2020)
    Peering into the Internet Abyss: Using Big Data Audience Analysis to Understand…
    Technical Communication Quarterly
  2. Ranade et al. (2020)
    Humanistic communication in information centric workplaces
    Communication Design Quarterly
  3. Glotfelter (2019)
    Algorithmic Circulation: How Content Creators Navigate the Effects of Algorithm…
    Computers and Composition
  4. Lauer et al. (2019)
    Redefining Writing for the Responsive Workplace
    College Composition and Communication
  5. Opel (2018)
    What is "Obamacare"?: health literacy, e-commerce, and the affordable care act'…
    Communication Design Quarterly
  6. Wall et al. (2018)
    The art of selling-without-selling: Understanding the genre ecologies of conten…
    Technical Communication Quarterly
  7. Gallagher (2017)
    Writing for Algorithmic Audiences
    Computers and Composition
  8. Batova et al. (2017)
    A Systematic Literature Review of Changes in Roles/Skills in Component Content …
    Technical Communication Quarterly
  9. Batova et al. (2016)
    Introduction to the Special Issue: Content Strategy— A Unifying Vision
    IEEE Transactions on Professional Communication

References (0)

No references on file for this article.

CrossRef global citation count: 18 View in citation network → Build reading path →

Related Articles

  1. Computers and Composition Mar 2026
    Shifting rhetorical agency in multimodal UX composition with AI: Sharing rhetorical authority with technologies ↗
    Nupoor Ranade; Daniel L. Hocutt
    modern rhetorical theory rhetorical criticism writing pedagogy technical communication multimodality
  2. Prompt: A Journal of Academic Writing Assignments Jan 2026
    A Murder Most Technical: Gamification, AI, and Rhetorical Genre Studies in the Technical Writing Classroom ↗
    Justin Cook
    genre theory writing pedagogy service learning teacher development argument collaborative writing technical communication professional writing
  3. Written Communication Jan 2026
    Modeling Writing Processes and Predicting Text Quality in Technical Communication ↗
    Zhijun Gao; Lin Dong; Jiangying Wang
    writing pedagogy assessment technical communication
  4. Journal of Technical Writing and Communication Jan 2026
    How Biometrics Travel: Reimagining Opt-Out Logics ↗
    Morgan C. Banville; Kimberlyn Harrison
    writing pedagogy technical communication
  5. Pedagogy Oct 2025
    Contributors ↗
    modern rhetorical theory rhetorical criticism genre theory cultural rhetorics first-year composition writing pedagogy advanced composition creative writing writing across the curriculum graduate education two-year college service learning teacher development technical communication professional writing labor and working conditions archival research multimodality artificial intelligence literacy studies race and writing gender and writing disability studies literary studies editorial matter