Ehren Helmut Pflugfelder

13 articles
Purdue University West Lafayette ORCID: 0000-0001-7481-7943
  1. A Relational Approach to Shifting Gen Z and Millennial Environmental Beliefs
    Abstract

    While survey data identifies that most Gen Z and Millennials are anxious about climate change, are supportive of climate activists, and agree that climate change is anthropogenic, that same data fails to nuance these generations' intersectional and relational environmental beliefs. The problem is both methodological and rhetorical, because assumptions built into closed-question public opinion surveys can fail to match younger generations' perceptions on the environment. Additional research methods concerned with capturing these relations, including the cognitive interviews that survey designers already employ, could illuminate these environmental perspectives. We see models for this approach in the preliminary interviews used in large-scale surveys, in the field of climate psychology, and in arguments for ecological rhetoric in communication studies. Building from these fields, we provide example questions that are emblematic of these relational environmental and argue for increasing numbers of smaller, qualitative studies which investigate the many relations that younger generations already experience.

    doi:10.17077/2151-2957.31088
  2. Surveillance Work in (and) Teaching Technical Writing with AI
    Abstract

    The use of generative artificial intelligence (GAI) large language models has increased in both professional and classroom technical writing settings. One common response to student use of GAI is to increase surveillance, incorporating plagiarism detection services or banning certain composing activities from the classroom. This paper argues such measures are harmful and instead proposes a “CARE” framework: critical, authorial, rhetorical, and educational—a nuanced approach emphasizing ethical and contextual AI use in technical writing classrooms. This framework aligns with plagiarism best practices, initially devised from when rhetoric and composition scholars considered the pedagogical implications of the Internet.

    doi:10.1177/00472816241260028
  3. Expanding the Scope and Scale of Risk in TPC: Water Access and the Colorado River Basin
    Abstract

    Building from a recent history of how technical and professional communication has addressed risk, we argue that the spatial and temporal frames through which the field has encountered risk must be confronted in working toward climate justice. We offer topoi that can be deployed to trace these interconnections and apply them to The Law of the River in the Colorado River Basin to illustrate how case studies can demonstrate the unequal distribution of climate risk.

    doi:10.1080/10572252.2023.2210194
  4. The Use and Misuse of Indigenous Science
    Abstract

    Knowledge about the use of the term “Indigenous science” (IS) is valuable to technical and scientific communication in the larger goal of exposing colonial, appropriative legacies. Using rhetorical content analysis, we analyze 61 instances of IS in US-based news articles and find that IS is often represented as an ongoing activity, connected to food production, and related to higher education activities. However, IS is rarely defined and Indigenous people are not always cited/quoted.

    doi:10.1080/10572252.2023.2210166
  5. Evidence Engines: Common Rhetorical Features of Fraudulent Academic Articles
    Abstract

    Predatory publishers deliver neither the editorial oversight, nor the peer review of legitimate publishers, and benefit from those whose positions require academic publications. These publishers also provide a home for conspiracy theorists and pseudoscience promoters, as their lack of scrutiny offers fraudulent academic research articles a veneer of scholarly credibility. While most predatory journals were designed to dupe researchers, the fraudulent articles they often publish are designed to be found by members of the public, and their accessibility ensures that unlike legitimate research, they are likely to be employed as evidence by those seeking evidence. While studies have examined the common features of predatory journals, their emails, and their websites, this essay situates fraudulent academic articles in posttruth discourse, offers a taxonomy of illegitimate research articles, and highlights their common rhetorical features, in the hopes that the concepts discovered here can further contribute to pedagogy and public understanding.

    doi:10.1177/07410883211069332
  6. Making the Midcentury, Modern
    Abstract

    Bernard Malamud’s novel A New Life and its attention to midcentury writing instruction illuminates the emergence of rhetoric and composition. Malamud’s novel is what microhistorians describe as “exceptional typical” evidence, where exceptional status and typical topics combine to showcase power formations in historical context. The novel describes shifts in textbooks and writing curricula, identifies the emergence of process-oriented assessment practices, and witnesses the institutional and disciplinary marginalization of female instructors. As such, Malamud could be described as a proto-composition scholar. Reflecting upon his legacy at their institution, the authors consider the re-naming of a student lounge named after Malamud.

    doi:10.1080/07350198.2020.1841456
  7. Failure Matters: Conflicting Practices in a High-Tech Case
    Abstract

    Technical communication researchers have studied failure through a number of different case studies, though none more often than the space shuttle Challenger explosion. While scholars have offered several explanations in the intervening three decades, this work often treats the disaster as a failure of organizational communication, a failure of the material O-ring, or a failure of two discourse communities, engineers and managers, to engage in mutually comprehensible forms of meaningful deliberation. This essay hypothesizes that the real cause of failure was neither positivist nor social constructionist in nature, but discursive-material. I offer discussion of the Challenger case in order to frame a different study of project failure and show that complex technical projects fail for a number discursive-material reasons. Employing assumptions from actor–network theory and Barad’s theory of agential realism, this essay establishes a basis for how to read the Challenger disaster as one of competing and unresolved “conceptual structures of practice.” I then take this framework and apply it to a case study of a transportation project at a large, Midwestern research university. This project, the electric personal transportation vehicle, failed because competing structures of practice generated powerful actants that mattered in different ways. Insufficient project management activities also contributed to failure; the conclusion identifies concepts technical communicators can employ in establishing more effective project management strategies that work to resolve competing actants.

    doi:10.1177/0047281616662984
  8. Reddit’s “Explain Like I’m Five”: Technical Descriptions in the Wild
    Abstract

    The genre of technical description is seeing a resurgence, particularly in online locations, where new, hybrid versions have emerged. The technical explanation, one such hybrid, proliferates on the social message board site Reddit and the message board “Explain Like I’m Five,” in which answers to complex questions are crowdsourced. This study examines 233 such questions and their answers, identifying the effort needed to generate technical explanations as distributed and coordinative technical communication work.

    doi:10.1080/10572252.2016.1257741
  9. Rhetoric’s New Materialism: From Micro-Rhetoric to Microbrew
    Abstract

    Increasingly, rhetoricians have taken up the task of understanding how rhetoric is applicable to material conditions, yet have found difficulty in approaching the rhetoric that exists between nonhumans. While the debate over the size of rhetoric, big or small, has often dominated discussions, the concern over size is less important than the relationship between rhetoric and materiality. Both “rhetorical materialism” and “rhetoric’s materiality” approaches see nonhuman objects as subsumed in symbolic representations and human-centric worldviews. This essay suggests a micro-rhetorical stance, which avoids discussions over size and builds upon existing formulations of exploratory, nonhuman rhetorics. A micro-rhetoric allows for concepts not previously thought of as rhetorical, such as hyle, which can be used to identify persuasive elements within nonhuman relations. To show how hyle can be used in a micro-rhetorical investigation, this essay offers a brief analysis of the material persuasions involved in the design of a microbrewery malting system.

    doi:10.1080/02773945.2015.1082616
  10. Texts of Our Institutional Lives: Translucency, Coursepacks, and the Post-historical University: An Investigation into Pedagogical Things
    Abstract

    The contemporary university’s reliance on coursepacks, whether they take print or digital form, is illuminated by Bruno Latour’s theories and by consideration of a nineteenth-century copyright case involving noted textbook author William McGuffey. In particular, these contexts remind us that coursepacks are situated within shifting constellations of material things.

    doi:10.58680/ce201218410
  11. doi:10.1016/j.compcom.2010.06.001
  12. The Children of Aramis
    Abstract

    Recently, human and user-centered design methods have challenged older system-centered practices, enriching resources and providing better technological artifacts for end-users. This article argues that though design has become more user-centered, something is still lacking: more opportunities exist for articulating feedback already present in technology-culture networks. To encourage the recovery of this feedback, this article examines discourses surrounding transportation technology and the Chōra, the variety of stakeholders who shape the progression of technology through use, negation, or re-appropriation. While this article is far from a programmatic or procedural document, it suggests opening design processes to a variety of cultural inputs beyond those marked as “users.” It attempts to open a space for technical communicators in these multifaceted feedback loops, where Chōral influences are articulated and rearticulated for more effective transportation design.

    doi:10.2190/tw.40.3.b
  13. Book Reviews: Professional Communication in Engineering, the Internet Imaginaire, Content Management: Bridging the Gap between Theory and Practice, Outsourcing Technical Communication: Issues, Policies and Practices, Questioning Library Neutrality: Essays from Progressive Librarian
    doi:10.2190/tw.40.1.f