Hypertext, in its most available manifestation, the World Wide Web, is being sold as a force for liberation. One must differentiate the varieties of freedom to better understand how different interests manipulate the freedom mythology to achieve different ends. This study examines the scholars who have framed the hypertext debate and the rhetoric employed by the companies that want to sell it to locate a more complex picture of how these interests use the freedom myth. Such consideration leads to discussion of what might shape hypertext's emergence as more than an information-dispersal system.

Revising instructions for clients of health care facilities provides students with valuable practice in good technical communication techniques: organizing information for maximum accessibility, analyzing the audience's needs, using formatting and graphics to enhance communication, and clarifying sentence structure and diction. Suitable for both individual and team work, the project offers experience in both revising instructions for a lay audience and writing persuasively. It also emphasizes the accountability of technical writers to the users of their documents.

Although many excellent histories of photography and its invention exist, few focus on the rhetoric employed in debates over scientific priority and the romantic construct of nature as the active agent in photographic processes. This article surveys the range and complexity of rhetorical claims made for the first practical photographic process, daguerreotypy. It presents a rereading of the standard and romanticized history of the invention, defines the daguerreotype as a made object and cultural artifact with its own supratextual rhetoric, and presents examples from the discourse of 1839-1860 that show how daguerreotypes were argued to be simultaneously equal to, superior to, and inferior to natural human perceptions and representations.

This article suggests a perspective on rhetoric of technology as discursive exploitation of the margins of indeterminacy affecting the development of technologies and technical artifacts. It examines such margins by examining the development of an aircraft auxiliary engine in a California aerospace company, focusing especially on how engines are tested. It examines technical documents associated with testing as arenas for rhetorical transactions involving various factors and interests vested in a technology and as residua of compliance and negotiation. It suggests that margins of indeterminacy in technology development provide critical rhetorical spaces for agency and decision making, spaces that engineers and technical communicators must be trained to appreciate and exploit appropriately.

Rhetorical study of technology will benefit from a broad view of technology that considers it as a cultural phenomenon, including epistemic, artifactual, technical, economic, aesthetic, and political aspects. To understand twentieth-century American technology this way, it is useful to gain some historical perspective on its development, particularly in the past 50 years. Many accounts mark World War II as a turning point in the role of technology in our culture and in the relations of technology with government, science, and industry. This article synthesizes some of these accounts and concludes with four ways that technology should prove to be rhetorically distinct from science.

Hypertext is presented and understood as an intricate, open web of interrelated information, both intertextual and interactive, as reader and writer work together to create the text. However, it may be driven by an organizational metaphor that limits the users' access and may not be open to the free associations it implies. Organization is important in hypertext, just as it is in print documents, both rhetorically and practically. Metaphors, links, and buttons aid users in identifying the organizational patterns, allow users to access information successfully, and provide connections that users may not make on their own.

Engineers' use of rhetoric differs from that of scientists because of the material objects engineers work with and the material conditions under which they act. For engineers, “publication” takes the form of releasing a marketable object, not a refereed article. Thus, they have less need than scientists do to create written theoretical work and can instead build knowledge by group discussion of instrument traces that they tie directly to the object. The fact that they usually work in hierarchical, for-profit organizations also affects their rhetorical practices, as they must shape the actions of those both below and above them in the corporate hierarchy.

Postmodern assumptions employed by some organizational theorists recognize that “administrators' greater power lies not in their ability to control resources but in their ability to manipulate symbols—the ceremonies, rituals, images, and language of the organization” (Graham and David 9). Thus, even a genre that is often considered neutral and objective, such as meeting minutes, can become a tool of managerial control. This article presents data from an ethnographic case study that describes how an administrator in a theater organization manipulated language by using the minutes from a board of directors meeting to influence board members to vote to disband the organization.

Technical communication, to be more effective in international business, must attempt to be culture free (without cultural impediments and irrelevancies) and culture fair (adjusted to meet local cultural expectations and communication styles). Both requirements raise serious philosophical questions of strategy and style: (1) Are the principles associated with North American-style technical writing in any sense universal? (2) Is it possible to write natural English documents that are univocal and reliably translatable? (3) Does the characterization of cultural differences lead inevitably to stereotyping and condescending tolerance? (4) Does the business motivation driving much international communication promote situations that may be exploitative of, and disadvantageous to, the targeted cultures? and (5) Does a postmodern approach to technical communication undervalue Western methods and the English language?

This article proposes a model of organizational change by describing change as a discursive process, sparked by a conflict in an organization's narratives and images. As such, change is the process of realigning an organization's discordant narratives and images. Several implications that the model has for organizational communication and for the study of organizational change are presented.

Management is a symbolic activity that depends to a great extent on a manager's control of language resources. However, relatively little is known about the linguistic and pragmatic features of managers' spoken discourse in a range of speech events common in organisations (e.g., meetings, negotiations, presentations, and so on). Drawing on a corpus of authentic business meetings videotaped at a large airline in Hong Kong, this article investigates a number of aspects of the managerial discourse that occurs in business meetings (chair-talk). Three specific aspects of “chair-talk” are considered: the proportion of chair-talk that occurs in business meetings, the patterns of speech acts that commonly occur in chair-talk, and the ways in which chairs convey command-oriented directive speech acts. These findings are then discussed within the context of such issues as hierarchical power structure in organisations, the function of different meeting types, the role of directness and indirectness in personal relationships, and linguistic tolerance in intercultural encounters.

To understand how context affects language use, students can analyze the relationship between the power dynamics in an organization and the linguistic politeness strategies in memos written to subordinates. Although this assignment offers a viable approach to understanding how power influences language, students should recognize that multiple variables can affect actual language use. They can also scrutinize the responsibility they implicitly assume when they perpetuate—or perhaps attempt to change—an organization's communication style.

Carolyn Miller's definition of genre as “social action” has become widely accepted in writing studies; this acceptance has prompted troubling questions about the teaching of professional genres. Because current research emphasizes Miller's reconceptualization of “exigence” as a socially construed need for particular kinds of writing and talk (155-58), some researchers now suggest that unless a genre's social exigence can be fully replicated in the classroom, the genre cannot be taught effectively. Genres, however, entail several kinds of exigence: social exigence that prompts generic writing; social exigence that is reflected in the generic text; textual exigence that shapes the rhetorical situation; and what I call educational exigence, an exigence that prompts writers to learn explicitly how to compose generic texts. Educational exigence was evident in the writing processes of two technical translators who composed in a variety of genres, both familiar and unfamiliar to them. The translators not only responded to educational exigence but also followed a well-considered strategy for gathering information about generic texts.

The purpose of this study is primarily twofold: (1) to determine what factors, if any, are predictors of computer anxiety among business communication students and (2) to explore alternative teaching strategies suggested by the literature to effectively reduce computer anxiety in business communication classrooms. Participants consisted of 431 students enrolled in business communication courses during the 1995 spring semester at three state-supported universities in three southern states. Statistical analyses revealed that gender, keyboarding skill, age, socioeconomic status, and self-directedness are adequate predictors of computer anxiety in business communication students. Teaching strategies for reducing or eliminating computer anxiety in business communication classrooms are discussed.

This study explores the adoption of new media among an elite, powerful group: state legislators. The case study investigates how five information sources are used by a sample of Louisiana state legislators to meet nine different information needs. These research questions were posed: (1) What roles do the various sources available to legislators play in helping them make voting decisions, and does the importance of these information sources vary with different information needs? (2) How does new information technology fit into the information sources state legislators use in making voting decisions? and (3) Do characteristics such as the officeholder's age, tenure, and education influence how these information sources are used? The legislators in this sample indicate a preference for interpersonal communication channels, specifically statehouse insiders. They do not consider new media to be important sources for information. Their age, tenure, and education have little influence on how they use information sources.

This article describes the writer's experiences teaching American business writing in Russia and attempting to find documents for comparison of Russian and American approaches to business communication. She discovered that most documents common in the United States are rare or nonexistent in Karelia, where in many ways organizational culture is oral culture; documents exist largely to show to officials rather than to communicate with customers, clients, superiors, or subordinates. Although Hall's model of high-context communication accounts for some cultural differences between Americans and Russians, it is important to note the differences between Russians operating in official mode and in personal mode to understand the amount of explicitness and directness appropriate in various situations.

This inquiry explores the practical implications of constructivist theory for documentation that is targeted to complex tasks and experienced users (users who are less than experts but more than novices). It argues that current task-oriented documentation falls short in addressing these tasks and users and examines the contributions that constructivism can make, contributions that will lead to documentation that differs in kind not just degree from conventional task-oriented manuals and help systems. This inquiry synthesizes the following four themes from constructivist theory and analyzes their relevance to documentation development: (1) changing the object of instruction to “activity in context,” (2) shaping instruction around problems experienced by users in work contexts, (3) highlighting users' social stock of knowledge, and (4) adopting a rhetoric of problem-based instruction expressed through cases. Examples are given from current efforts in interface and instructional design that writers may adapt to documentation design.

The literature on formative text evaluation pays scant attention to the revision phase following data collection. This article describes a small-scale experiment in which five professional writers were asked to revise brochure fragments on the basis of feedback from readers. The feedback consisted of readers' comments, selected from the results of a pretest of the brochures, regarding their acceptance of the information and their appreciation of text elements. Despite the wide variety of solutions that resulted, some interesting tendencies were found: In response to problems with factual acceptance, writers often decided to add information; in response to problems with normative acceptance, they often chose to substitute material; and in response to appreciation problems, they either deleted the problematic passage or substituted a different phrase.

In this article, the review process is described as a method of formative evaluation of texts. The description is based on three empirical studies of professional writing practices. It includes the goals of review, the actors involved in the process, the moments in the text production process that review is taking place, and the procedures followed. The studies make clear that review serves more goals than just improving the text. For improving the text, other methods than review probably produce better and more reliable results, especially when the goal is to improve the usability of the text. But review also has the function of having the information checked by experts and of building consensus and commitment in the organization. Because in most organizations review is taking place anyway, all remarks about the quality and acceptability of the document that are collected in the review process can be considered additional information that writers could use—with caution.

This article analyzes the use of focus groups for the evaluation of a safety manual. To avoid one of the possible disadvantages of using focus groups, namely, sequencing or dominance problems, the method was combined with a troubleshooting text evaluation method: the plus-minus method. The combined approach produced valuable information about complex acceptance and relevance problems—information that could not easily have been obtained with other methods—part of which became available only after extensive discussion, during which opinions often changed. Information from the focus groups appeared to form a solid basis for decisions on revising or maintaining the text. Group discussion of critical remarks clarified whether the problems were related to the text or the company situation in which the manual functioned. In this way, problems with the text could sometimes be avoided by changing the situation or by explaining the situation to the readers.

This study compares two methods of pretesting—the plus-minus method and the think-aloud method—with respect to their suitability for evaluating sites on the World Wide Web. These methods are often used for pretesting printed texts, but how appropriate are they for evaluating Web sites? The study compares the two methods with respect to the number of problems they detected, the nature of these problems, and the amount of feedback they yielded for revision. Participants using the plus-minus method detected a greater number of different types of problems than those using the think-aloud method, primarily because participants using the plus-minus method were more inclined to detect appreciation problems. Also, participants using the plus-minus method offered more suggestions about how to resolve the problems they had detected than those participants using the think-aloud method.

This article presents a review of the literature on reader-focused text evaluation. First, an account is given of the document characteristics that can be evaluated. Then the possible functions of evaluations are considered, a distinction being made between verifying, troubleshooting, and choice-supporting research. Finally, an overview is presented of methods appropriate for the various document characteristics and evaluation functions. Relevant research findings on the methodological strengths and constraints of each method are discussed.

A new orientation toward intercultural and international communication will demand a redefinition of the professional communicator and professional communication: Translation—understood in a broad sense—will become a crucial skill. Analyzing what is absent from contexts and messages will become just as important as editing and refining what is present in them. This article considers the process of translation in the framework of the postmodern debate about language and reality as well as the economic, cultural, and social phenomena that have transformed the communication landscape during the past 50 years.

This article uses the cross-cultural concepts of context and time to examine the rhetoric of German university students in an English business writing course. This participant-observer account, which includes numerous student examples and observations, provides a fresh perspective for American teachers in increasingly multinational, multicultural classrooms. It also suggests how Aristotle's concepts of ethos, logos, and pathos together with the case method and group work can help teachers respond to the challenges in such classrooms. The article concludes by suggesting that understanding the rhetoric of culture is an important step in accepting and negotiating cultural differences.

The global marketplace and the Information Age have combined to extend documentation across national borders. To date, however, few programs in scientific and technical communication have taken steps to accustom their students to the translation procedures they must undertake and the mind-set they must adopt to ready documents for translation. This article argues that technical communication courses, particularly introductory courses in technical writing, must include a translation component if they are to prepare students for the kind of work they are now likely to encounter as technical communicators.

The interactive processes of effective global managers need to be explored to identify, describe, and apply concepts supporting international management communication competence. This article synthesizes various theoretical approaches and concepts central to communication competence, simultaneously interspersing this framework with illustrations in the context of international management. Its purpose is to provide information that is useful for developing research questions, pedagogical models, or effective management communication practices. International management communication competence is a cognitive process that involves acquiring (1) cultural awareness and understanding, (2) language knowledge (verbal and nonverbal), and (3) the motivation to use cultural awareness for the development of global business relationships. This process develops in two stages: enculturation within one's native society and realization of the reality, validity, and distinctiveness of other cultural values and norms.

Is understanding that transcends language and cultural barriers at all possible? How can we account for the different sorts of failure in achieving intercultural understanding and cooperation? What theory would describe how we can go beyond cross-cultural differences and reach some mutual agreement on business principles and practices? This article explores the relevance of Donald Davidson's philosophy of externalism and Thomas Kent's rhetorical theory of paralogic hermeneutics to these pressing issues in intercultural communication. Using a cultural perspective based on the Taoist yin/yang principle, it explains how an understanding of the externalist conception of truth and the world, and paralogic rhetoric as a theory of communicative interaction, can better enable us to deal with the radical changes taking place in the nature of intercultural relations and communication.

The international strategies of an organization—ethnocentric, polycentric, geocentric, heterarchic—are reflected in its international communication. The discussion presented here, based on Hedlund's application of Perlmutter's categorization of management strategies, focuses on the alignment of an organization's goals and market positions with its international communication approaches. The categorization implies that an organization's global management strategies should be aligned with its international communication practices. As such, an organization that seeks a larger role in the international market yet takes an ethnocentric stance in its communication strategies may be less successful than one with a more polycentric, geocentric, or heterarchic approach to international communication. Thinking about international communication within such a framework enhances not only consulting practice but teaching as well.

This article argues for the long-term value of client-based group projects in an introductory technical communication course. Survey results are presented from 73 former technical communication students with two to seven years of workplace experience. Lasting five to six weeks, these projects are a compromise between a briefer conventional case method and a more lengthy individualized internship or cooperative education experience. The projects reinforce research, analysis, and reporting skills, such as interviewing specialists and conducting survey research, that graduates continue to value highly even after years of workplace writing. When framed as such, client-based projects also encourage students to define and debate public policy issues.