Journal of Business and Technical Communication Jul 1997

Reading Culture: Professional Communication as Translation

TIMOTHY WEISS

Abstract

A new orientation toward intercultural and international communication will demand a redefinition of the professional communicator and professional communication: Translation—understood in a broad sense—will become a crucial skill. Analyzing what is absent from contexts and messages will become just as important as editing and refining what is present in them. This article considers the process of translation in the framework of the postmodern debate about language and reality as well as the economic, cultural, and social phenomena that have transformed the communication landscape during the past 50 years.

Journal
Journal of Business and Technical Communication
Published
1997-07-01
DOI
10.1177/1050651997011003005
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Topics
argument professional writing
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Citation Context

Cited by in this index (8)

  1. Liu (2026)
    Bridging the Gap: A Comparative Study of Students’ and LSPs’ Perceptions of Tra…
    IEEE Transactions on Professional Communication
  2. Petts et al. (2024)
    Setting Foundations: An Integrative Literature Review at the Intersections of T…
    IEEE Transactions on Professional Communication
  3. Tuleja et al. (2011)
    Designing and Developing Questionnaires for Translation Tutorial
    IEEE Transactions on Professional Communication
  4. Melton (2009)
    Going Global: A Case Study of Rhetorical Invention, Packaging, Delivery, and Fe…
    IEEE Transactions on Professional Communication
  5. Melton (2008)
    Lost in Translation: Professional Communication Competencies in Global Training…
    IEEE Transactions on Professional Communication
Show all 8 →
  1. Goby (2007)
    Business Communication Needs: A Multicultural Perspective
    Journal of Business and Technical Communication
  2. Abbott et al. (2005)
    How Academics and Practitioners Evaluate Technical Texts: A Focus Group Study
    Journal of Business and Technical Communication
  3. David et al. (1999)
    Towards an emancipatory pedagogy in service courses and user departments
    Technical Communication Quarterly

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CrossRef global citation count: 14 View in citation network → Build reading path →

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