Reading Culture

Abstract

A new orientation toward intercultural and international communication will demand a redefinition of the professional communicator and professional communication: Translation—understood in a broad sense—will become a crucial skill. Analyzing what is absent from contexts and messages will become just as important as editing and refining what is present in them. This article considers the process of translation in the framework of the postmodern debate about language and reality as well as the economic, cultural, and social phenomena that have transformed the communication landscape during the past 50 years.

Journal
Journal of Business and Technical Communication
Published
1997-07-01
DOI
10.1177/1050651997011003005
Open Access
Closed
Topics

Citation Context

Cited by in this index (3)

  1. Journal of Business and Technical Communication
  2. Journal of Business and Technical Communication
  3. Technical Communication Quarterly

Cites in this index (2)

  1. Technical Communication Quarterly
  2. College Composition and Communication
Also cites 2 works outside this index ↓
  1. Inquiries into Truth and Interpretation
  2. Statistical Yearbook
CrossRef global citation count: 13 View in citation network →