Technical and professional communicators need to continue to interrogate how the seemingly mundane documents they create, such as terms of service (ToS) and community guidelines, and the systems those documents become a part of can oppress, exclude, and affect marginalized and hypermarginalized communities. This article presents an adapted corpus-assisted discourse analysis of how “sexual content” is defined across a corpus of 176 ToS and community guidelines from 118 social media sites. The findings show how ToS and community guidelines can work together to complicate our understanding of how values are intentionally and unintentionally embedded in these documents in order to uphold power or to meet emancipatory ends.

This study examines the effects of inductively versus deductively organized product descriptions on Chinese and Western readers. It uses a 2 × 3 experimental design with text structure (inductive versus deductive) and cultural background (Chinese living in China, Chinese living in the Netherlands, and Westerners) as independent variables and recall, reading time, and readers’ opinions as dependent variables. Participants read a product description that explained two refrigerator types and then recommended which one to purchase. The results showed that Chinese readers rated readability and persuasiveness higher when the text was structured inductively whereas Western readers rated these aspects equally high for the inductively and deductively structured text. The results suggest that culturally preferred organizing principles do not affect readers’ ability to read and understand texts but that these principles might affect their opinions about the texts.

This study asks whether grammatical and mechanical errors bother business professionals, which of these types of errors are most bothersome, and whether such errors affect perceptions of the writer and their ethos. We administered a 17-question survey to roughly 100 business professionals whose roles are not primarily writing and communication within organizations. The findings show that business professionals are bothered by these errors and that the level of bothersomeness has increased from previous studies. Additionally, the findings show that participants have clear views of writers who make errors and that the context of the error matters. The authors conclude by offering implications for technical and professional communication.

Although corporate greenwashing is a widespread phenomenon, few studies have investigated its effects on consumers. In these studies, consumers were exposed to organizations that boldly lied about their green behaviors. Most greenwashing practices in real life, however, do not involve complete lies. This article describes a randomized 3 × 2 experimental study in the cruise industry investigating the effects of various degrees of greenwashing. Six experimental conditions were created based on behavioral-claim greenwashing (an organization telling the truth vs. its telling lies or half-lies) and motive greenwashing (an organization acting on its own initiative vs. its taking credit for following legal obligations). Dependent variables were three corporate reputation constructs: environmental performance, product and service quality, and financial performance. Compared to true green behavior, lies and half-lies had similar negative effects on reputation. Taking credit for following legal obligations had no main effect. Only in the case of true green behavior did undeservedly taking credit affect reputation negatively. Overall, the findings suggest that only true green behavior will have the desired positive effects on reputation.

This study explores how a spokesperson’s facial expressions and verbal response strategies affect participants’ evaluations of an organization’s crisis communication responses. Using a between-subjects experiment with Taiwanese participants, the study investigates the effects of congruence and incongruence between an organization’s emotional and verbal responses on participants’ perceptions of the acceptability of its crisis response. The findings suggest that an organization’s emotional response should be congruent with its verbal response strategy in order to enhance the audience’s acceptance of its crisis response and in turn protect its reputation.

Situated learning theory postulates that the environment in which learning occurs is foundational to understanding the outcomes of that learning. Taking classes in a nontraditional classroom, therefore, might have a noticeable effect on learning outcomes. This study examines three structures of the same general education course to understand the potential impact of mediated learning on students’ public speaking and writing apprehension and self-efficacy. Although situated learning theory suggests that the three structures (face-to-face, partially face-to-face, and fully online) should demonstrate differences, the results of this study are mixed, suggesting a complicated picture for situated learning’s ability to speak to differences based on technology use while highlighting the differences in how such technology might affect oral skills versus written skills. The application of situated learning principles to technologically mediated courses demonstrates the need to consider the interplay between environment and content.

This study explores the intersections between facework, feedback interventions, and digitally mediated modes of response to student writing. Specifically, the study explores one particular mode of feedback intervention—screencast response to written work—through students’ perceptions of its affordances and through dimensions of its role in the mediation of face and construction of identities. Students found screencast technologies to be helpful to their learning and their interpretation of positive affect from their teachers by facilitating personal connections, creating transparency about the teacher’s evaluative process and identity, revealing the teacher’s feelings, providing visual affirmation, and establishing a conversational tone. The screencast technologies seemed to create an evaluative space in which teachers and students could perform digitally mediated pedagogical identities that were relational, affective, and distinct, allowing students to perceive an individualized instructional process enabled by the response mode. These results suggest that exploring the concept of digitally mediated pedagogical identity, especially through alternative modes of response, can be a useful lens for theoretical and empirical exploration.

Professional communication scholars have critiqued the idea that visual styles derived from cognitive theories of human perception can be universally understood by all people and thus effective in all rhetorical situations. Cognitive heuristics, or mental shortcuts that influence how individuals make decisions, provide a framework for reconciling the perceptual features of visualizations with the cultural and contextual features of particular rhetorical situations. This article analyzes information graphics using the heuristics of representativeness, availability, and affect, applying this analysis to a techne of visual design that accounts for both intuitive and contextual reasoning.

Many studies have examined organizations’ use of specific types of online media, but few studies have examined how organizations generate dialogues and develop relationships by using multiple online communication platforms. This study takes an integrated approach by examining how top global organizations incorporate brand Web sites, Facebook, and Twitter to cultivate relationships with stakeholders. Its findings suggest that those particular online media are used similarly, that is, more for information dissemination than user engagement and more for one-way than two-way communication. The findings also suggest that the types of products promoted can affect the way that organizations use different online media to develop relationships.

Hospitals have encountered significant changes since implementing the hospitalist model. The changes have been most prevalent in the communication between patients, primary care physicians, specialists, and hospitalists. This comparative case study examines hospitalists’ and patients’ perceptions of communication challenges. During interviews, hospitalists reported that most of their communication challenges related to patients and their families. But during group sessions, hospitalists reported that less than one third of their communication challenges related to patients and their families. A comparison of patients’ and hospitalists’ perceptions demonstrates that there are critical gaps in patient education that affect patients’ care and their trust in their caregivers.

Senior U.S. business executives reported that in making recent promotion decisions, they had placed a great deal of weight on candidates’ interpersonal skills, less weight on oral communication skills, and even less weight on writing skills. Older business managers ranked communication skills as more important than did the younger managers. If this age-related difference is a maturation effect, younger managers may place more emphasis on communication as they mature. If the age-related difference is a cohort effect, the relative importance of communication skills for advancement may shift as Generation X executives replace boomer executives in top-level positions at U.S. corporations.

Networks have a remarkable ability to bring people together in communities, both online and offline, but such community building is not the only possible result of network use. This article examines the case of a tagging network on Twitter, the online social networking service characterized by short messages. Although Twitter has many social features that foster interaction between users, the use of hashtags to signal the topic of a message exists outside of the site’s primary social structures, creating a unique writing environment. This article analyzes a hashtagged exchange surrounding the 2009 health care debate in the United States, examining the social features of this exchange and how participants used it to communicate about that debate. While traditional social features were certainly present within the exchange, they were not prominent or common; rather, users engaged the network properties of this exchange to make connections with other networks, drawing on a form of network power called switching. The analysis focuses on how the Twitter network’s structural features affect communication between users.

Integrating and using technology in the technical communication classroom is an ongoing interest and challenge for the field. Previous work tends to focus on best practices and other types of generalized advice, all of which are invaluable to teachers. But this article encourages teachers to also pay attention to sociotechnical forces and dynamics in local settings. It explains how a cartography of affect can be useful in demonstrating how technologies become imbued with meaning and significance in particular pedagog-ical contexts. The authors illustrate the value of this mapping practice through a case study of iPad integration and use in a technical communication service course and its teacher-training course. They also provide examples of heuristic questions that can guide critical cartography projects in local settings.

A decade ago, my colleagues and I (Geisler et al., 2001) published an IText manifesto in the Journal of Business and Technical Communication to call attention to the impact of information technologies with texts at their core. These ITexts, we claimed, represented ‘‘a new page in the story of the coevolution of humanity, culture, and technology,’’ promising to change both the nature of texts and their role in society. The manifesto arose out of discussions in May 2000 at the annual meeting of the Rhetoric Society of America on the future of research on text-making activities and how they affect and are affected by new information technologies. About 14 months later, the IText manifesto was published in the pages of this journal. Three years later, a special issue of JBTC illustrated ‘‘the ubiquity of IText’’ with articles on Web technologies, dictation, screen capture, and text visualization (Geisler, 2004).

This article reports data from questionnaires assessing the day-to-day experiences that members of the technical communication field have in carrying out their research. The data revealed that most members experience at least some frustration and numerous constraints that prevent them from doing the kinds and amounts of research that they want to do and that may affect the quality of their research. In short, technical communication scholars face an array of challenges. This article presents examples of these challenges and ideas that respondents had both for lessening the challenges scholars face and for better preparing graduate students. It suggests several practical initiatives for addressing these challenges along with realistic strategies for implementing those initiatives.

As college instructors endeavor to integrate technology into their classrooms, the crucial question is, “How does this integration affect learning?” This article reports an assessment of a series of online modules the author designed and piloted for a business communication course that she presented in a hybrid format (a combination of computer classroom sessions and independent online work). The modules allowed the author to use classroom time for observation of and individualized attention to the composing process. Although anecdotal evidence suggested that this system was highly effective, other assessment tools provided varying results. An anonymous survey of the students who took this course confirmed that the modules were effective in teaching important concepts; however, a blind review of student work produced mixed results.

This study explores social processes associated with e-mail overload, drawing on Sproull and Kiesler's first and second-order effects of communication technologies and Boden's theory of lamination. In a three-part study, the authors examined e-mail interactions from a government organization by logging e-mails, submitting an e-mail string to close textual analysis, and analyzing focus group data about e-mail overload. The results reveal three characteristics that contribute to e-mail overload— unstable requests, pressures to respond, and the delegation of tasks and shifting interactants—suggesting that e-mail talk, as social interaction, may both create and affect overload.

The cultural studies model of the cultural circuit can help students track the larger circulation and transformation of technical communication in order to ethically critique and respond to it. Applying the model to specific cases of technology and its accompanying documentation (in this case the OraQuick rapid HIV test) can illustrate for students the ethical necessity of extending the usual focus on production to distribution, marketing, interpretation, and use. Students can then channel this awareness to their own writing projects, taking action to ensure that these projects are responsive and empowering to those whom they affect.

This article shows how user-centered design can be applied to documentation and reports the results of a two-year contextual design study. The article (1) demonstrates how contextual design can be applied to information and (2) reports some of the study's results, outlining key insights gleaned about users. The study found that users vary widely in their information needs and preferences. Users employ a variety of learning strategies in learning new software and in overcoming problems encountered within applications. Documentation can better meet variances in learning styles and user preferences when tightly integrated into applications, accessible in the user's own language. Additionally, documentation is most beneficial when several assistance options exist for users to choose among, varying according to context, task, and user need. Finally, the article discusses the constraints that affect the implementation of design ideas and explores implications for practice and additional research.

This article summarizes the scholarly discussion about negative messages and reports the results of two pretests and two experiments using negative letters. The results show that buffers did not significantly affect college students' responses to simulated letters refusing credit and denying admission to graduate school and that strong resale was counterproductive. Students responded least favorably to rejection when they were surprised by it and when their other options were limited. On the basis of these experiments and the published literature, the author recommends that negative letters normally begin with the reason for the refusal. If the reason makes the company look good, then it should be spelled out in as much detail as possible. If an alternative or a compromise exists, then the writer should suggest it. Although a positive ending is not necessary, if one is used, then a bland positive is better than a strong one, especially in letters to clients or customers.

To understand how context affects language use, students can analyze the relationship between the power dynamics in an organization and the linguistic politeness strategies in memos written to subordinates. Although this assignment offers a viable approach to understanding how power influences language, students should recognize that multiple variables can affect actual language use. They can also scrutinize the responsibility they implicitly assume when they perpetuate—or perhaps attempt to change—an organization's communication style.

This review of the relationship of law and art in the litigative context explores ways in which the methodologies of the novelist and other artists can be invoked by the lawyer in structuring and developing a case and presenting it to a court. To the litigators who transcend the form books and stereotypes and see their cases with a fresh eye, neither the law nor the facts are fixed in stone but rather created to meet the deepest realities of the case within the context of our most fundamental values and beliefs. Litigators, by the way they define and project the issues, can affect, even determine, what law and facts are legally relevant and dispositive. They must devise and write the story that threads the client's way out of the labyrinth. Mastery of the formal requirements of litigative writing is only a necessary first step. Freewriting; Hemingwayesque choice of words and syntax; harnessing the symbolic, often hidden, power of language; achieving the dramatic potential of case presentation—all these and more from the creative artist's repertoire empower litigators to win their cases. Resort is made not only to the applicable statutory, regulatory, and case law but also to the processes of the like of Cezanne, Conrad, Hemingway, Tolstoy, Joyce, Aristotle, and Faulkner.

Many teachers of technical and business communication consult in business, industrial, and governmental organizations. To make the consulting experience successful and to understand the communication problems in an organization, the consultant should be aware of how the organization's culture may affect communication practices of members and should learn to read the various signs of organizational culture. Effective reading of cultural signs may be critical to the consultant's success or failure.

Few, if any, studies on collaboration examine interactions between software manual writers and graphic designers. This study analyzes these collaborations, inquiring into the ways in which writers' and designers' processes of collaboration directly affect the form and substance of a finished manual. We argue that when these developers have dialogue, draft iteratively, and jointly make decisions, they produce manuals that could not possibly be developed through linear, assembly-line collaborative processes. We characterize three possible models of collaboration—assembly line (linear drafting), swap meet (iterative drafting and joint problem solving), and symphony (codevelopment in every aspect)—and use as a case study our own collaboration in developing a manual, detailing the concerns that writers and designers bring to a manual project. Analyzing our collaboration as an example of a swap-meet model, we examine four design problems that we faced and explain the ways in which our collaborative processes uniquely shaped our solutions to these problems.

Workers at a Canadian industrial site read a vignette asking them to send a message to a co-worker and then rated their preferences for available message channels. We explored the respondents' preferences for either a word-processed or a handwritten message. The results indicate that (a) main effects and interactions involving hierarchical level, message length, message complexity, anticipated reaction, communication task, need for documentation, and communication across work shifts affect preferences for wordprocessed versus handwritten messages; (b) the cost control perspective can explain preferences for word-processed versus handwritten messages; and (c) scholars should distinguish between various types of written messages rather than grouping all written messages together in a single category.

Most discussions of disciplinarity start by claiming an emerging group as constituting a discipline or a profession and authorizing that group by locating appropriate research foci, programs for graduate education and undergraduate certification, professional societies, and central professional meetings. Our discussion examines the field of professional writing, focusing not so much on defining it as a discipline as on working out its curricular geography, an activity that will affect its status in both academy and industry. To that end, we explore the status of professional writing within the department of English by (a) briefly examining the problem of defining professional writing; (b) reviewing several theoretical positions within English that have provided a status for professional writing—literature, rhetoric/composition, business and technical writing—to expose the competition for control of the term and to surface the implications of accepting these various groups on their own terms; and (c) considering the curricular status to which professional writing might aspire by sketching a geography that positions professional writing in a new space within English.

This article presents an overview of research and unanswered questions related to gender issues in technical communication. Specific issues affecting our profession, our research, and our pedagogical philosophies and assignments are presented. The article addresses the consequences of the feminization of technical communication, the avenues for research on gender differences in communication—specifically those differences that affect technical communicators—and the means for encouraging a more gender-balanced view of business and industry within our technical communication classrooms by giving students a chance to practice writing about gender-related issues.

Business communicators today risk legal liability as courts are increasingly holding writers and their employing organizations responsible for reasonable—although often unintended—interpretations of their routine writing. Research and pedagogy have not kept abreast of this change. Rhetorical theory, particularly a social perspective, provides a useful foundation for understanding judicial resolution of claims arising out of writing; however, theory must also account for factors not encompassed within extended audience analysis. Current texts offer general descriptions of the laws most likely to affect business writers; in addition, writing pedagogy must provide specific strategies for avoiding liability-prone prose.

This article describes an audience analysis exercise that offers a striking series of examples of how one business communication textbook has been adapted over the years by its authors to accommodate these authors' changing perceptions of their audience. The exercise also attempts to make students aware of their own involvement in various discourse communities by means of a letter-writing activity and subsequent classroom discussion. Additionally, this article argues for the need to help students become aware of how the values and presuppositions of discourse communities affect communications within those communities.

Gender-studies scholars describe the ways relationships within the family in fluence the gender identity of males and females, while composition special ists study the social nature of writing. In the areas of self-disclosure, control, trust, perceptions ofgroup and ofconflict, congruence, and reward, these gen der roles affect the abilities of men and women to collaborate successfully and determine their responses to interpersonal conflict. Through classroom activi ties and journal keeping, students can learn the limits ofgender roles and have access to a full range of collaborative strategies.