Journal of Business and Technical Communication
39 articlesJuly 2025
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Abstract
As global disasters such as COVID-19 continue to disrupt lives, this article calls on professional communicators, practitioners, and volunteers who work during a crisis to rethink their crisis-communication and disaster-response strategies in order to address the needs of marginalized and vulnerable communities. To expand such strategies, the author presents an analysis of interviews with 30 feminist grassroots organizers and volunteers from Nepal, Puerto Rico, and Trinidad and Tobago who were disaster responders and crisis communicators during COVID-19. She illustrates how inclusive, intersectional disaster management and advocacy-based crisis communication are required when responding to any kind of disaster.
January 2025
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Abstract
The concept of a public—a group of strangers drawn together through their mutual attention to a text—has historically been tied to the notion of human intentionality. The recent popularization of artificial intelligence (AI) large language models (such as ChatGPT) destabilizes this connection. When large language models generate text, they may inadvertently form stochastic publics—groups pulled together through the randomization of biased data patterns drawn from AI training material. This exploratory study draws on a three-phase dialogue with OpenAI's ChatGPT 4 to identify the risks of stochastic publics and suggest human-originated interventions grounded in feminist care ethics.
January 2021
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Abstract
With the massive shift to remote work, what does researching home-based workplace writing look like? We argue that the collapse of traditional work–life boundaries might allow for a renaissance of feminist research methods in technical and professional communication, specifically because the home is a domestic space largely associated with women. Inspired by methodologies like apparent feminism and examinations of positionality, privilege, and power, the authors suggest three research methods that help capture the intricacies of blurred personal and professional lives: time-use diaries, embodied sensemaking, and participatory data collection and coding. These methods seek to illuminate the invisible work of women, as well as the diversity and range of experiences of home-based workplace communicators.
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Abstract
Transgender (trans) people always already live with health care precarity, particularly concerning gender transition. During a pandemic, this precarity is heightened. Trans people find themselves without access to necessary cross-sex hormones or isolated with unaccepting or hostile family members. As a result, some engage in tactical technical communication, using the Internet to source knowledge and supplies to manage their transition. This article analyzes these do-it-yourself forms of tactical technical communication that support gender transition in the time of COVID-19.
January 2019
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Working Closets: Mapping Queer Professional Discourses and Why Professional Communication Studies Need Queer Rhetorics ↗
Abstract
This article examines the importance of lesbian, gay, bisexual, and transgender (LGBT) rhetorical approaches in professional communication theory, introducing the theory of working closets as central to understanding how LGBT professionals navigate and succeed. The author presents case studies of LGBT professionals at the headquarters of a national discount retail company as examples of working closets and asks what the implications are for professional communication studies. He also looks at the need to learn from and through queer rhetorics, cultural rhetorics, and social justice frameworks, especially given the cultural turn of professional communication studies in the early 21st century.
October 2018
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Abstract
This article calls for recognition of ways in which feminisms have, do, and can inform social justice work in technical and professional communication (TPC)—even social justice work that is not explicitly feminist. The authors distill some areas of feminist TPC scholarship that are relevant to future social justice work: (a) epistemological contributions, ways of knowing and methods for discovering them and (b) reclamations of dominant topics, groundwork laid by feminist research on technology and science. They close with nine recommendations to inspire scholars with specific ways to use feminist methodologies and theories to enhance social justice scholarship.
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Abstract
This article argues that rhetoricians of health and medicine can benefit from new methodological orientations that more fully account for conducting digital research within vulnerable online communities. More specifically, this article introduces a feminist digital research methodology, an intersectional methodology that helps rhetoricians of health and medicine contend with the overlapping rhetorical, technological, and ethical frameworks affecting how we understand and collect health information, particularly within vulnerable online communities. The author considers methodological shifts in Internet research ethics, rhetorics of health and medicine, and feminist rhetorics as well as definitions and conceptions of online communities and vulnerability. The author next draws from a 5-year case study of an online childbirth community to demonstrate how a feminist digital research methodology offers an alternative methodological orientation that helps researchers navigate ethical decision-making practices that arise from conducting health research within vulnerable online communities. Finally, the author outlines the broader implications of this methodology by suggesting three ways that scholars can use it within and beyond the field.
January 2016
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Technical Communication in Assembly Instructions: An Empirical Study to Bridge the Gap Between Theoretical Gender Differences and Their Practical Influence ↗
Abstract
Women decide on about 80% of the goods that their household buys. But marketers often sell products, especially technical ones, that are designed by men and therefore are oriented largely toward their needs. Consequently, assembly instructions for these products are also oriented toward men’s needs. To illustrate the impact of gender orientation in assembly instructions, this study investigates whether theoretical cognitive or psychological gender differences have a practical influence on the usability of assembly instructions. This study has direct implications for technical writers who strive for a more universal design for such instructions.
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Abstract
This article introduces apparent feminism, which is a new approach urgently required by modern technical rhetorics. Apparent feminism provides a new kind of response that addresses current political trends that render misogyny unapparent, the ubiquity of uncritically negative responses to the term feminism, and a decline in centralized feminist work in technical communication. More specifically, it suggests that the manifestation of these trends in technical spheres requires intervention into notions of objectivity and the regimes of truth they support. Apparent feminism is a methodology that seeks to recognize and make apparent the urgent and sometimes hidden exigencies for feminist critique of contemporary politics and technical rhetorics. It encourages a response to social justice exigencies, invites participation from allies who do not explicitly identify as feminist but do work that complements feminist goals, and makes apparent the ways in which efficient work actually depends on the existence and input of diverse audiences.
July 2012
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Abstract
In 2010, the National Aeronautics and Space Administration (NASA) commemorated its 50th anniversary by launching an anniversary Web site, which includes links to a photographic timeline, videos, and documents that the agency views as important in telling its history. This article uses concepts from narrative theory and visual rhetoric to analyze the images used in the NASA History Timeline, paying special attention to why certain images were selected as historical markers over other photographs that are more widely published and televised. Specifically, the author uses arguments from Sontag’s On Photography and Barbatsis’s “Narrative Theory” to explain how NASA’s photographic narrative provides a story with a plot that spans from triumphs and tragedies in space exploration to pioneering efforts in racial, ethnic, and gender diversity.
July 2008
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Abstract
This article invokes Habermas's ideal speech situation to analyze the controversy surrounding a recent study of pain relief for women in labor. Using Habermas's concepts, the authors argue that distortion of scientific and medical information originated in the New England Journal of Medicine article that first reported the study's results. Thus, their analysis aims to complicate the assumption that such distortion starts only with public reporting and to expose the ways that scientific or medical research from the beginning can be reported to either facilitate or preclude public debate and understanding of complex issues.
July 2007
January 2003
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Abstract
This article employs neoclassic and feminist rhetorical perspectives to investigate the persuasive strategies in two scientific articles written in the late nineteenth century by Ellen Swallow Richards. One of the first credentialed female scientists in the United States, Richards wrote about nutrition research she conducted in her experimental food laboratory, the New England Kitchen, to persuade two separate audiences—one predominantly male and the other predominantly female—of the scientific value of nutrition studies. The article adds complexity to our historical underpinnings by querying how gender—of the writer, of the audiences, and in the nature of the topic—contributed to the writer’s rhetorical burdens and provides evidence that women historically have been active knowers and users of science and technology.
October 2002
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Abstract
This study extends the corpus of an earlier qualitative content analysis about women and feminism and identifies the knowledge claims and themes in the 20 articles that discuss gender differences. Knowledge claims are reflected in expressions such as androgyny; natural collaborators; hierarchical, dialogic, and asymmetrical modes; web; connected knowers; different voice; ethic of care; ethic of objectivity; continuous with others; connected to the world; the cultural divide; visual metaphor; andgender-free science. Built from knowledge claims, the themes in the 20 articles include gender differences in language use, learning, and knowledge construction; gender differences in collaboration; and reviews of research about gender differences and political calls for action. Although the 20 articles provide little support for the existence of gender differences, by introducing, discussing, testing, and revising new ideas about women and feminism, they serve as an example of the process of knowledge accumulation and remodeling in technical communication.
January 2002
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Gender and Modes of Collaboration in an Engineering Classroom: A Profile of Two Women on Student Teams ↗
Abstract
Research suggests that men and women have different communicative styles that contribute to women's lack of acceptance in male-dominated fields. However, this perspective can lead to stereotypes that limit the range of interactional strategies open to individuals. This article profiles two women from student engineering teams who participated in a study on collaboration and the role of gender. The study, which used a qualitative approach to data collection and analysis, showed that men and women alike displayed both gender-linked and non-gender-linked behavior. It also showed that successful collaboration was influenced less by gender and more by such factors as a strong work ethic, team commitment, and effective leadership.
July 2000
January 2000
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Abstract
Teaching business communication in Russia involves operating in a high-context, oral culture where few documents are created. However, this article analyzes two Russian teaching contracts, rhetorically comparing purpose and audience, culture, gender, and the role of the individual versus the state. For historical, political, and economic reasons, less documentation is used in business transactions in Russia than is used in the United States. Subsequently, communication scholars have been afforded little opportunity to analyze Russian business documents. This study uses anecdotal episodes as a framework for examining Russian culture and analyzing university teaching contracts, concluding that the contracts are not only brief and factual but also reflect a more oral, less litigious environment than Western countries like the United States.
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Abstract
This article extends current thinking about the rhetoric of technology by making a preliminary inquiry into what a feminist rhetoric of technology might look like. On the basis of feminist critiques of technology in various disciplines, the author suggests three ways in which feminist approaches to building a rhetoric of technology might differ from current nonfeminist approaches to this task. First, feminist scholars should adopt a more expansive definition of technology than that which informs current rhetoric of technology research. Second, feminist scholars should ask research questions different from those being asked by current rhetoric of technology researchers. Third, feminist scholars should move beyond the design and development phases of technology, which most of the current research on the rhetoric of technology emphasizes.
October 1999
July 1999
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Abstract
This article calls for a rhetorical perspective on the relationship of gender, communication, and power in the workplace. In doing so, the author uses narrative in two ways. First, narratives gathered in an ethnographic study of an actual workplace, a plastics manufacturer, are used as a primary source of data, and second, the findings of this study are presented by telling the story of two women in this workplace. Arguing that gender in the workplace, like all social identities, is locally constructed through the micro practices of everyday life, the author questions some of the prevailing assumptions about gender at work and cautions professional communication teachers, researchers, and practitioners against unintentionally perpetuating global, decontextualized assumptions about gender and language, and their relationship to the distribution and exercise of power at work.
April 1999
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Women and Feminism in Technical Communication: A Qualitative Content Analysis of Journal Articles Published in 1989 through 1997 ↗
Abstract
This qualitative content analysis identifies 40 articles about women and feminism published in five technical communication journals in a period of nine years, beginning with the publication of Mary Lay's award-winning “Interpersonal Conflict in Collaborative Writing” in 1989. Along with numeric trends about the frequency of articles about women and feminism in technical communication journals, this study also identifies major themes, all of which concern inclusion: through eliminating sexist language, providing equal opportunity in the workplace, valuing gender differences, recovering women's historical contributions to technical communication, and critiquing previously uncontested terms and concepts. The study concludes that although research about women and feminism has been accepted as part of the scholarly purview of technical communication, the ways in which this research has influenced workplace or classroom practice are unclear.
January 1998
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Predicting Computer Anxiety in the Business Communication Classroom: Facts, Figures, and Teaching Strategies ↗
Abstract
The purpose of this study is primarily twofold: (1) to determine what factors, if any, are predictors of computer anxiety among business communication students and (2) to explore alternative teaching strategies suggested by the literature to effectively reduce computer anxiety in business communication classrooms. Participants consisted of 431 students enrolled in business communication courses during the 1995 spring semester at three state-supported universities in three southern states. Statistical analyses revealed that gender, keyboarding skill, age, socioeconomic status, and self-directedness are adequate predictors of computer anxiety in business communication students. Teaching strategies for reducing or eliminating computer anxiety in business communication classrooms are discussed.
January 1996
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Competence and Critique in Technical Communication: A Qualitative Content Analysis of Journal Articles ↗
Abstract
This study uses qualitative content analysis to discuss current perspectives in technical communication pedagogy. It examines the 1990-94 issues of five major scholarly journals—a collection of 563 articles—to identify 98 articles mentioning teaching in undergraduate technical communication courses. Influenced by differing theoretical and practical approaches, the 98 articles were classified according to four pedagogical perspectives: (1) the functional perspective, based on empirical research and workplace experience; (2) the rhetorical perspective, based on scholarship in the humanities and influenced by rhetorical theory; (3) the ideological perspective, also based on scholarship in the humanities but influenced by critical theory; and (4) the intercultural and feminist perspective, a bridging perspective based on both empirical research and critical theory. This article discusses the four perspectives in terms of the educational goals of communicative competence (the ability to use language to succeed in the workplace) and social critique (the ability to question existing social structures and to envision cultural change).
July 1995
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Abstract
Improving communication between tax practitioners and IRS agents requires identification of specific barriers that impede effective communication. This study extends prior research on communication barriers to the tax practitioner-IRS agent relationship. Survey responses of 98 experienced national and international tax practitioners revealed that the barriers perceived to be the most serious relate to behavioral and personality concerns, personal conditions, inflexible thinking, physical concerns, technical competence, and closed-minded attitudes. Although these perceptions generally were invariant to gender and age, some differences were observed by the level of work experience of the respondents. The results of this study may be used by the IRS to develop outreach and education programs consistent with Compliance 2000, a philosophy of tax administration that aims to improve communication channels between the practitioner community and IRS agents. In addition, practitioners may use the results to devise ways to deal with communication problems during interactions with the IRS.
July 1994
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The Effects of Gender and Employee Classification Level on Communication-Related Outcomes: A Test of Structuralist and Socialization Hypotheses ↗
Abstract
We surveyed 1,152 employees of a midwestern telephone company to test the effects of gender and employee classification level on work outcomes. To determine whether gender differences in this organization were stable or context dependent, competing hypotheses were established from both structural and socialization perspectives. Significant main effects of gender and employee classification level were predicted and found by structuralist theory. Women reported lower job satisfaction and interaction as less desirable than men, whereas hourly workers reported lower supervisory support, teamwork, communication satisfaction, and accuracy of information than salaried workers. Structuralist theory also predicted and found significant interaction effects for satisfaction with communication, supervisory support, teamwork, and desire for interaction. However, both theories operated for employees' perceptions of information accuracy.
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The Effects of Race and Ethnicity on Perceptions of Human Resource Policies and Climate Regarding Diversity ↗
Abstract
This study shows that race/ethnicity significantly explained differences in attitudes toward human resource policies fostering diversity held by faculty at a large public university in the midwestern United States. Overall, whites' attitudes were less positive regarding diversity programs and other human resource policies relevant to women and minorities than Black's, Hispanic's, and Asian's attitudes were. We also found that individual race and ethnicity significantly explained differences in attitudes toward diversity programs to a greater extent than the demography of the organizational work unit.
January 1994
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Abstract
This article reviews selected gender scholarship that informs the study of professional communication as well as some recent articles on professional communication that make use of gender studies. The article also suggests future research directions that include a merger of gender and professional communication scholarship. Topics covered include gender and communication and gender identity, along with gender and writing, reading, speaking language choice, visual communication, collaboration, content analysis, management, history and case studies.
July 1993
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Abstract
In the United States, the majority of technical writers and technical writing teachers are women. Their dominance of the profession has several causes, including the attractiveness of writing jobs for women, widespread associations of women and superior writing ability, the social acceptability of women in writing jobs, and occupational segregation. Women's dominance of the profession brings with it the risk of diminishing wages and prestige. To avoid this depreciation of the field, professional associations ought to equip technical writers and technical writing teachers with information regarding satisfactory salaries and working conditions, and teachers ought to communicate this information to their students.
January 1993
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Sense and Sensibility in Technical Documentation: How Feminist Interpretation Strategies can Save Lives in the Nation's Mines ↗
Abstract
This article analyzes postaccident investigation reports from a feminist perspective to show (a) how the conventions of public discourse privilege the rational (male) objective voice and silence human suffering, (b) how the notion of expertise excludes women's experiential knowledge, (c) how the conventions of public discourse sanction the exclusion of alternative voices and thus perpetuate salient and silent power structures, and (d) how interpretation strategies that fail to consider unstated assumptions about gender, power, authority, and expertise seriously compromise the health, safety, and lives of miners—and in a broader sense—all of those who are dependent on technology for their personal safety.
October 1992
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Abstract
This study employed a listening effectiveness inventory to measure perceived listening ability among managers who were leaders in a professional management association in the United States and Canada. Analysis of variance results revealed statistically significant differences for training and gender. Those who had taken more than one listening training seminar or course scored higher on the inventory than did those who had had no listening training. Females perceived themselves as better listeners than males did. No statistically significant differences were found for age. On the whole, the inventory developed in this study may provide another dimension to measures of listening effectiveness.
October 1991
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Abstract
This article raises questions about the social, cultural, and political assumptions embedded in the concept of authorship. The discussion occurs within the framework of social-constructionist theories and is based on a feminist critique of science and composition. This critique challenges us to remember that we and our students operate within a culture, that we and our students are located within gendered categories and along class and race lines, and that each of us has a history and a system of beliefs or worldview. Additionally, the author suggests strategies for infusing personal understandings with professional/academic writings.
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Gender Issues in Technical Communication Studies: An Overview of the Implications for the Profession, Research, and Pedagogy ↗
Abstract
This article presents an overview of research and unanswered questions related to gender issues in technical communication. Specific issues affecting our profession, our research, and our pedagogical philosophies and assignments are presented. The article addresses the consequences of the feminization of technical communication, the avenues for research on gender differences in communication—specifically those differences that affect technical communicators—and the means for encouraging a more gender-balanced view of business and industry within our technical communication classrooms by giving students a chance to practice writing about gender-related issues.
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Abstract
Modes of collaboration are gendered in the sense that they define power relationships among members of a group. In this study, the authors define three collaborative modes: dialogic, asymmetrical, and hierarchical. Dialogic and asymmetrical modes are emancipating and characterized by flexibility, open-ended inquiry, and concern for the growth and development of the individuals involved. Hierarchical modes are oppressive and are characterized by rigidity and suppression of the voices of others in the group. Two collaborative writing groups in a chemical engineering design course exemplify these modes. The first, composed of two women and two men, was primarily dialogic, and the second, composed of two women and three men, exhibited characteristics of all three modes.
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Abstract
This study is an empirical investigation to determine if gender has an influence on academic performance and scholarly writing. A stratified random sample of faculty from 21 midwestern universities was selected to complete a 20-item survey. One variable revealed gender differences: Men were more likely than women to perceive children and family responsibilities as constraints on their ability to do scholarly writing. A second variable approached significance: Women were more likely than men to identify themselves as doing theoretical work. Although the women and men in this survey reported to have published similar amounts, women were less likely to be associate and full professors than were men. This study suggests that the organizational culture and structure of academia privileges men.
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Abstract
A script-based semantic theory is used to examine selected professional writing textbooks published during the 1930s through the 1950s to show how they reflect and perpetuate sexual stereotypes. In these textbooks women are portrayed as subservient, emotional, and frivolous. Men, on the other hand, are portrayed as decisive, logical, and strong. These stereotype-based scripts suggest that men are more suited than women for positions of authority within the business world and have played an important role in relegating women to low-level positions.
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Abstract
Because women are now the largest group entering the labor pool, it is important to know how sex and gender differences relate to communication, job satisfaction, and work performance. This research assessed how 800 organizationally experienced and work-oriented women and men rated the importance of the eight characteristics of effective work teams. Responses to the survey instrument were examined for gender differences. It was found that women rated the importance of (a) team members' job knowledge; (b) competent, respected, and fair leadership; and (c) team members' liking, trusting, and helping each other significantly higher than did men.
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Abstract
To study the possible impact of feminist theory on technical communication, this article discusses six common characteristics of feminist theory: (a) celebration of difference, (b) impact on social change, (c) acknowledgment of scholars' backgrounds and values, (d) inclusion of women's experience, (e) study of gaps and silences in traditional scholarship, and (f) new female sources of knowledge. Three debates within feminist theory spring out of these common characteristics: whether to stress similarity or difference between the sexes, whether differences come from biological or social forces, and whether feminist scholars can avoid reinforcing binary opposition. The article then traces the impact of these characteristics of feminist theory and debates within feminist theory on the redefinition of technical communication in terms of the myth of scientific objectivity, the new interest in ethnographic studies of workplace communication, and the recent focus on collaborative writing.
January 1990
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Toward an Understanding of Gender Differences in Written Business Communications: A Suggested Perspective for Future Research ↗
Abstract
Empirical studies of gender-based language differences have provided con flicting, discreet conclusions that have little relevance for business- communications instruction. This paper presents informally collected obser vations of male and female students in undergraduate and graduate business- and technical-communication courses. Calling for future formal studies to verify its findings, this study concludes that people-intensive work experience modifies gender-based language differences in written business communica tions of undergraduate and graduate students. However, instruction in audi ence analysis, tone, content design, and style also modify these gender differences. If formally supported, these observations would help teachers argue for the value of business-communications instruction in helping stu dents develop varied and androgynous communication styles important for job-related communications.
September 1989
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Abstract
Gender-studies scholars describe the ways relationships within the family in fluence the gender identity of males and females, while composition special ists study the social nature of writing. In the areas of self-disclosure, control, trust, perceptions ofgroup and ofconflict, congruence, and reward, these gen der roles affect the abilities of men and women to collaborate successfully and determine their responses to interpersonal conflict. Through classroom activi ties and journal keeping, students can learn the limits ofgender roles and have access to a full range of collaborative strategies.