In this article, the first to analyze the role of analogy in Edward Thorndike's educational vision, I argue that the feat of Thorndike's analogy-making was his ability to launch an experimental science of child learning without having had access to children. That the origin of American pedagogical science rests on Thorndike's animals stands as a palpable example of the power of analogy to serve a constitutive function in scientific invention. In Thorndike's case, the social consequences were considerable: His juxtaposition of the child and the animal, his fusing of the two in the concept of the animal-child mind, led him to reason that infants, like animals, were incapable of having ideas, and children, though fully capable, still learned best in many cases through the process of rote memorization and drill.

Yellow Emperor's Classic of Internal Medicine, China's first comprehensive medical book, served as the key link between Yi Jing, which initiated China's high-context culture, and the high-context style of modern Chinese technical communication. In the form of dialogues between Yellow Emperor and his minister, its 24 fascicles cover four major topics of the organs, diagnosis, diseases, and treatments. While examining the body and discussing various diseases and treatments, the book expands on Yi Jing's philosophy through integrating three interrelated concepts: Tao, Yin and Yang, and Five Elements (word, fire, soil, metal, and water). In this way, the book, for the first time in Chinese history, explicitly treated humans and their behaviors as individual events conditioned by the natural context, emphasizing context as the conditioning force. This emphasis on context is manifest in modern Chinese technical communication as two textual devices of establishing personal relationships and creating ideal physical environments.

The effects of globalization on communication products and processes have resulted in document features and interactional practices that are sometimes difficult to describe within current theoretical frameworks of inter/transcultural technical communication. Although it has been recognized in our field that the old theoretical frameworks and assumptions are no longer adequate by themselves in the global workplace, to date no comprehensive theoretical framework has been suggested that is capable of encompassing hybrid characteristics of transcultural technical communication that emerge as a result of increased contact and connectivity. This article provides an interdisciplinary overview of Cosmopolitan theory and suggests that applying the cosmopolitan framework of Ulrich Beck to our research and the Dialogical Cosmopolitanism approach of Suresh Canagarajah to our pedagogical practices can move us towards a deeper understanding of global phenomena.

This article examines the influential Chinese science book Brush Talks from Dream Brook, written by Shen Kuo in the 11th century. I suggest that Brush Talks reveals a tension between institutionalized science and science in the public, and a gap between the making of scientific knowledge and the communication of such knowledge to the general public. In writing Brush Talks, Shen preserved and popularized grassroots science and technology in the most respected medium of his time—the printed book. In the article, I ask what formal elements of this book reveal about the choices Shen made as a literati author to connect to his primary readers, most of which were middle and lower class lay audiences. As I will argue, he used three approaches that aided him in speaking to the public about science and technology—an ethnographic approach to knowledge, innovative uses of genre, and a straightforward writing style.

It is a well-attested fact among the academia that the terminology and discourse of computer science is pervaded with metaphors. Yet, almost all the studies on metaphor application in computer science have approached the issue of the metaphor use and its influence on the user-computer interaction from an intralingual stance leaving the field of literature related to this subject with a lacking for the adoption of an interlingual attitude. The question is whether metaphor is as extensively far-reaching in its influence among the computer users across the globe as it has been pervasive in its use in computer discourse? This study, through drawing the scholars' attention to the significance of user metaphoric awareness in the receptor communities regarding the recognition of any metaphoric application based upon the notion of transparency or opacity of metaphoric meaning in terms of the user's command of the language in use in computer science, tries to put forth the idea of globalization of metaphoric meaning in computer science and its influence upon the users and at the same time propose some possible alternatives to the computer writers and decision-makers both in global and local levels in order for the user metaphoric awareness being promoted.

This “essay” (article) is a close and critical look at The 2010 Citizens Clean Elections Voter Education Guide, a document made available to the Arizona public prior to the 2010 state General elections. Though the guide is described as “a nonpartisan, plain-language handbook” by its authors, it can be implicated in the production and reproduction of a discursive process that further constructs a degraded notion of both undocumented individuals and immigration. Many of the politicians that published statements in the guide continually associate undocumented immigrants and immigration with both the use of firearms and with crime in general. Additionally, I find that the majority of politicians in this document perpetuate this demeaning, violent, and inaccurate discourse for personal political gain. In conclusion, I argue for the expanded role of education concerning the effects of discursive forces in the United States.

Many science students believe that scientific writing is most impressive (and most professionally acceptable) when impersonal, dense, complex, and packed with jargon. In particular, they have the idea that legitimate scientific writing must suppress the subjectivity of the human voice. But science students can mature into excellent writers whose voices are clear, interesting, unburdensome, efficient, and accurate. To do this, they must abandon their ponderous scientific voices and use techniques that produce good style. When I teach for the Science Communication Center at the University of Tennessee, Knoxville, I focus on helping students improve their scientific voice. I use workshop-style instruction, review of student writing, tutorial staff, and free online tutorials that I have developed. This article meditates upon the nature of good scientific voice as it analyzes examples of student writing to show improvements made through specific stylistic techniques.

Corporate social media policies construct what Herndl and Licona term “constrained agency,” an ambiguous, contradictory agent function. Drawing on an analysis of 31 corporate social media policies, this article argues that these policies create constrained agency in two ways: they establish contradictory expectations for a writer's voice by requesting both individual and corporate-friendly voices, and they create a seemingly paradoxical situation where employees both do and do not represent the company. These policies shed light on the complex constructions of agency within corporations and encapsulate the workplace tensions that accompany the affordances of social media tools.

Over the last 2 decades, the nations that once comprised the Soviet Union have begun to play an increasingly important role in the global economy. As a result, today's technical and professional communicators could find themselves interacting with co-workers, colleagues, and clients in these nations. Being successful in such contexts, however, requires an understanding of the cultural, historic, educational, and economic factors that have affected and continue to shape technical and professional communication practices in these countries. This article provides an overview of the literature that has been published on technical and professional communication practices in the former USSR as well as reviews educational factors that have contributed to such practices. Through such an examination, the article provides readers with a foundation they can use to engage in future research relating to technical and professional communication practices in post-Soviet states.

Stalin's government received information about the political and economic situation in the countryside through the reports prepared by the security service VChK-OGPU-NKVD. This article reveals that these reports ( svodkas in Russian) strain to rhetorically construct a social classification of the peasantry by dividing it into the kulaks (wealthy peasants hostile to Soviet power), the bednyaks (poor peasants supporting Soviet power), and the serednyaks (peasants of average means with uncertain attitudes to the regime). The svodkas persuaded their audience—the secret police and the governments—of the reality of this tripartite classification. This persuasion derived from their massiveness, secretiveness, and mixture of ideological and technical language. Since these conditions inhere in modern governmental, technical, and scientific discourse, the writers for these fields should be aware that when they engage in constructing order through classification, they face temptations of what Kenneth Burke calls rhetoric of hierarchy with its scapegoat principle.

Building on the authors' prior studies that investigate uses and perceptions of online social networks, this study critically explores the emerging social networking culture. In doing so, the research seeks to identify possible constructs that can be used to predict social networking behavior that may then be tested in a future study. The study relies on multiple user perspectives, drawing its participants from international students at two universities, one in Australia and one in the United States. Throughout this process, the utility of using the lens of national culture versus using other lenses is also examined. While the qualitative data suggests somewhat divergent approaches to social networking in different countries, a number of common themes were also identified. Two themes which appeared across national boundaries were changes in use over time and privacy and trust.

This article brings together the communication needs and positioning of women in technical areas, and asks “how can technical communication classes contribute to the mentoring of young women engineers at a time when many of those women want to be identified as engineers instead of being spotlighted as women in engineering?” Incorporating research into mentoring for women in engineering, and feminist approaches to mentoring in general, we adopt Heath and Heath's strategy in Switch, instituting small changes in technical communication classes (and sometimes their infrastructures) that target a mentoring problem—i.e., talk about time—with the hope of flipping a switch toward larger changes. Thus, the article demonstrates two tactics that we can use to deliver improvement in managing the discourse surrounding time and its deadlines. Our approach both mentors undergraduate women in more actively and effectively discussing and scheduling their work without singling them out as women and also integrates good mentoring practice into the infrastructure of technical communication service classes.

This study traces Renaissance and post-Renaissance technical writers' use of classical rhetoric in English instruction manuals on the sport of falconry. A study of the period's five prominent falconry manuals written by four authors—George Turberville, Simon Latham, Edmund Bert, and Richard Blome—reveals these technical writers' conscious use of classical rhetoric as an important technique to persuade readers to accept these authors' authority and trust the information they were disseminating. These manuals employed several classical rhetorical techniques: invention by using ethos and several classical topics, classical arrangement, the plain style, and adaptation of the orator's duties. The explanation for this classical influence rests in the authors' own knowledge of classical rhetoric derived from sources such as Thomas Wilson, as well as the sources from whom these authors obtained their knowledge of falconry. The article ends by suggesting the origins through which these classical rhetorical techniques influenced the writing of the manuals.

Elsie Ray, a research librarian at Anaconda Copper Mining Company, was the prime mover in the effort to organize the Association of Technical Writers and Editors (TWE), one of the organizations that eventually became the Society for Technical Communication (STC). This article seeks to recover Ray's professional contributions and memorialize her as a significant figure in the history of the technical communication profession.

Metonymy—the process of representing a concept with an associated element or feature—is a useful strategy for encapsulating or alluding to a larger idea without fully stating it. For metonymies to be successful, however, readers must recognize and be able to compensate for the information that has been omitted. Metonymic omissions can pose a barrier to readers, even in texts that are written in plain language, largely because metonymies operate indirectly: first, by prompting readers to infer information that is not provided; second, by constraining meaning rather than specifying it; and third, by requiring readers to possess the insider knowledge and values of a particular discourse community. These barriers are compounded by the fact that frequently used metonymies become so commonplace that their users may not even be able to detect, let alone address, these omissions.

This mixed-methods experimental study examined the effect of service learning in a distance education technical writing course. Quantitative analysis of data found evidence for a positive relationship between participation in service learning and technical writing learning outcomes. Additionally, qualitative analysis suggests that service learning in online technical writing courses helps students to make connections to the “real world,” encourages students to connect with their audience(s) and develop a sense of purpose for writing tasks, connects students to future employment, and develops deep learning with course materials. It is hypothesized that these factors support the development of learning outcomes in distance education students.

Scholars in business and technical communication have continuously made efforts to look for effective teaching approaches for cross-cultural business and technical communication; however, little research has been conducted to study the process by which students develop intercultural competence; fewer studies have been conducted to assess learners' needs for gaining intercultural competence in the globalization age. To assess students' level of intercultural competence and understand whether they are likely to change in response to teaching, I first introduce a two-part framework for teaching and learning intercultural business and technical communication: the DMIS model—Developmental Model of Intercultural Sensitivity, and the related instrument to assess intercultural sensitivity—the Intercultural Development Inventory (IDI). Then I report the results of using the framework to assess and develop students' intercultural competence, and conclude the study by emphasizing the significance of the current empirical research and discuss the framework's limitations.

This article examines communication management issues of emergency aid following natural disasters. Ten aid workers involved in the 2010 Port-au-Prince earthquake relief were interviewed and surveyed while they were still “in the field” to determine their understanding of the role of communication in the relief effort. The analysis was framed using the three-stage process (pre-disaster, response, post-disaster). Analysis of their responses showed that there are still chronic problems in each of the stages. The importance of enhancing communication elements in the pre-disaster phase was a strong finding. In the response stage, the differential role of various media, including old technologies in poor regions, emerged as an issue. Organizational factors such as high staff turnover were also seen as negatively affecting communication efficacy. An important finding about the post-disaster stage is the importance of debriefing.

Within a Technical Communication classroom, policywork has been used to teach students the vital discursive and conceptual skills valued by technical fields. However, given the move of technical communicators into the public sphere, these skills can and should be expanded to include diverse practices and modes of thought. As such, this article suggests that storytelling can be used as a pedagogical tool to help students think more critically about the (sometimes hidden) relationships that policywork inheres. This article articulates relational work as a target skills set for students and suggests specific activities and handouts for developing these skills.

Faculty culture and communication networks are pivotal components of technology transfer on university campuses. Universities are focused upon diffusing technology to external clients and upon building structure and support systems to enhance technology transfer. However, engaging faculty members in technology transfer requires an internal diffusion of new ideas that are largely dependent upon faculty culture. New policies, structures, and support staff help to promote technology transfer ideologically, but are of little use if faculty researchers avoid involvement because of more intangible factors. The current study investigates this internal diffusion on one campus, using interviews with faculty members, administrators, technology transfer office personnel, licensees, and spin-off company administrators. Results show that faculty culture concerning technology transfer is dependent upon informal communication networks, principles of diffusion, history, and social interaction.

Many books, designers, and design educators talk about visual design principles such as balance, contrast, and alignment, but with little consistency. This study uses empirical methods to explore the lore surrounding design principles. The study took the form of two stages: a quantitative literature review to determine what design principles are mentioned most often in discourse on design, and a card sorting exercise to explore the relationships designers, design educators, and design students saw among the most common design principles. Along with the card sorting exercise, I used pre- and post-exercise surveys to gauge how participants felt and thought about design principles and their use in design practice.

The author uses game theoretical models to identify technical communication breakdowns encountered during the notoriously confusing Texas Two-Step voting and caucusing process. Specifically, the author uses narrative theory and game theory to highlight areas where caucus participants needed instructions to better understand the rules of the game and user analysis to better anticipate participants' motives and strategies. As a central tool of analysis, the author uses Nobel Laureate John C. Harsanyi's work on “incomplete game” or Bayesian games. The article demonstrates opportunities for technical communication scholars and teachers to use interdisciplinary approaches to discover layers of technical communication in small group negotiations and to evaluate the layers of instructions and technologies needed to facilitate effective and ethical decision making in political caucusing.

This article makes the argument that material evidence for many of the most valuable contributions that contemporary technical communicators make to their organizations is often found not in the traditional documentation that they produce but, rather, in the more fragmentary and provisional documents they create as daily participants in their work teams. To make this argument, the article presents data from a case study of a technical communicator at a software firm, showing how a reminder note he carried to a meeting helped him achieve an important design change. The article unpacks the concept of immutable mobiles from actor network theory to derive a framework that helps us interpret the multiple functions of this note in helping the technical communicator warrant and win a design argument with software developers.

Several government agencies are seeking quality improvement in environmental policy documents by asking for the implementation of Plain Language (PL) guidelines. Our mixed-methods research examines whether the application of certain PL guidelines affects the comprehension and perceptions of readers of environmental policy documents. Results show that the presence of pronouns affects inferential comprehension of environmental impact statement summaries (EIS summaries), but that the effect varies with the reader's education level. Further, headings in question phrasing affect a reader's perception of familiarity and reliability of EIS summaries. A reader's perceptions of EIS summaries and attitudes toward the organizations creating the documents are also affected by overall design features. PL guidelines on the use of pronouns and question headings are not fully supported by our research and need further validation with regard to comprehension. This article ends with a call for further research.

Recent scholarship on global online courses points to the need to examine the issue of social context in an online global learning environment. To explore global learners' cultural perspectives on the social climate of an online class, we first review the social presence theory—which can be used to examine the social climate in an online classroom, and explain factors that contribute to learners' social presence. Then we report findings of a survey conducted among a group of Chinese business students and discuss specific aspects of an online business communication class which might contribute to enhancing global learners' sense of social presence in an online environment. We conclude the study by explaining the present study's implications for delivering effective online business and technical communication courses with global learners and recommending strategies for increasing global audiences' social presence in an online class created by the instructor and the online community.

Although scholars have acknowledged technical texts written during the Middle-Ages, there is no mention of “technical writer” as a profession except for Geoffrey Chaucer, and historically absent is the accreditation of medieval female writers who pioneered the field of medical-technical communication. In an era dominated by identifiable medieval male technical writers, this article analyzes the medical texts of Hildegard von Bingen, which should be recognized as significant scientific and medical contributions to the field of medical-technical writing. Because the term “technical writing” or “technical writer” did not exist during the Middle Ages, accrediting female medieval scientific and medical writers as technical writers requires the application of modern thought and definition. Primarily known as a mystic and writer of poetry and music, Hildegard's technological and medical texts have slowly gained interest within the medical community. Her texts Physica and Causae Curae, written in the style of modern-day patient history and physicals, outline patient symptoms, causes and effects, preceded by a treatment plan. This article examines Hildegard von Bingen's medical works, identifying her as a scientific or medical technical writer within the same context from which scholars assign Chaucer the same title, and from which all medical and scientific writers of medical texts can be professionally accredited as technical communicator or writer.

This article argues for the establishment of a usability process that incorporates the study of “words” and “word phrases.” It demonstrates how semantically mapping a navigational taxonomy can help the developers of digital environments establish a more focused sense of functional meaning for the users of their digital designs.

The present article describes and evaluates collaborative interdisciplinary group projects initiated by content lecturers and an English-as-a-Foreign-Language (EFL) instructor for the purpose of teaching technical writing skills in an aeronautical engineering degree program. The proposed technical writing model is assessed against the results of a learner survey and refined accordingly. The survey showed that learners appreciated the cross-disciplinary collaboration in projects, and it delivered important insights into learning effects and student progress in both language and content matters. The article concludes with a list of recommendations for the implementation of project-based collaborative technical writing instruction, which may support or complement academic writing courses in similar contexts. The proposed model considers the circumstances of students in workload-intensive tertiary settings and synthesizes approaches such as problem-based learning, content-based instruction, task-based language teaching, a guided product approach to collaborative writing, and learner autonomy.

The self-service nature of today's society means that technical communicators are needed more than ever before since users may find themselves struggling to make sense of online documentation with minimal support from the institutions that provide it. Certain demographics within the user population (older adults, disabled persons, non-native speakers) may face serious challenges when trying to use self-service documentation. Technical communication educators should prepare students to function as user advocates for members of these groups. Technical communication students need a thorough understanding of the challenges that may interfere with an audience's ability to use websites and other online documentation. This article suggests ways to help students gain this understanding through course content and by structuring service-learning and virtual team projects in which students can put their newly-developed understanding into practice.

This article examines how two print media outlets, one liberal and one conservative, contextualize the 2008 bank bailout. It argues that political media can be seen as examples of Appadurai's localities, promoting individual identity through the creation of narratives of the Other, in keeping with Said's study of Orientalism. By comparing the localizing techniques used in response to the unique political situation of the bailout vote, it is possible to determine the extent to which liberal and conservative localities share identity-producing techniques, and also the extent to which each ideological locality maintains an identity distinct from the partisan localities of the two major U.S. political parties. The results indicate that in this instance both localities share localizing techniques, but differ in their relation to their associated political parties, with the conservative locality subsumed into the Republican Party, but the liberal locality clearly distinct from the Democratic Party.