ABSTRACT Why does post-truth discourse feel true? This article argues that post-truth fears the death of rhetoric, rather than truth, and traces that fear to the voluminous, rapid, and intense production of stasis on social media. Social media enable and weaponize the production of stasis, and that production generates affects more aligned with death than life (stagnation, hopelessness) that explain why post-truth feels true. These fears and their concomitant hopes constitute an affective economy also present in philosophy’s predominant images of rhetoric. Some images picture rhetoric as movement, whereas others emphasize rhetoric’s capacity to secure the status quo. Social media beckon a supplementary image—a vortex—in which rhetorical movement functions to produce standstill. This image suggests the need to consider affects generated by rhetorical processes as much as from texts. Post-truth’s affective economy also drives stasis production generally, and scholars should attend to the affective economies driving various rhetorical modes.

ABSTRACT Hannah Arendt’s conception of “the social” offers a novel perspective on contemporary debates over social media. Both critics and defenders of social media giants such as Facebook (now Meta) construe the problem with social media as a proliferation of untruths that is either the cost of liberalism or a danger requiring regulations. Arendt would have us be dubious of both conclusions while also rejecting both sets of premises. Rather, Arendt’s framework allows a diagnosis of the problem with social media as a deeper problem with the form of society itself, a problem that would remain untouched by increased regulatory measures against social media giants.

ABSTRACT In order to explore the possibilities of affirmative ethics and algorithmic judgment, this article puts machinic rhetoric in conversation with classical imitation pedagogy. Taking a machine-learning chatbot as my example, I examine how imitation and repetition in a restrictive economy of rhetorical models produces a limited affirmative ethics through dialectical relations. Drawing on Hannah Arendt's concept of representative thinking to theorize a procedure for algorithmic judgment, I argue that rhetorical training requires the affirmation of a plurality of models if it is to generate not only versatility but also ethical repetitions.

ABSTRACT Notwithstanding recent controversies involving echo chambers and social media, “post-truth” has always been central to philosophical investigations of what is knowable and good. The internal tension of the term offers a choice: to gasp in feigned astonishment at the hell-in-a-handbasket state of public discourse, or to reflect critically on what is beyond, after, or other than the truth. In this essay, we approach post-truth via elements of narrative, biography, and myth, portraying Friedrich Nietzsche's polytropic figure, Zarathustra, as he might have spoken to the contemporary moment. We demonstrate how Zarathustra affords access to the idea that truth (in all its deceptiveness) and life (or possibly, aliveness) are inextricable in the human condition. To temper this tension, we depict a character whose disposition toward post-truth spans from certainty and doubt to exuberance and despair. Our hope is to indicate how, for the humans of Motley Cow, post-truth is ubiquitous, institutional, and infrastructural.

This article explores the epideictic nature of online discourse, or what might be considered a digital version of social knowledge. In particular, it draws from Vilém Flusser's concept of the technical image, the image projected as singular but that is, in fact, layered with many other meanings. Working from two primary examples—the resignation of University of Missouri president Tim Wolfe and the reporting of Israeli flooding of a Gazan valley—the article theorizes how a consensus is constructed as a technical image and thus problematizes the nature of consensus in specific rhetorical moments.

ABSTRACTThe spread of mobile technologies and social media have contributed to making snapshot photography an ordinary part of everyday life. As snapshots become more omnipresent, asking why we take so many photos becomes less exigent than asking what might stop us from doing so. Drawing on insights from affect theory, new materialism, and studies of visual rhetoric, this article argues that deterrents to snapping pictures arise not only from the range of human rhetorics or “laws” that influence our actions or inactions, but also from a dynamic tangle of extrahuman factors, ineffable though this influence may be. Speculating about the implications of these extrahuman deterrents for how we understand rhetoric, I suggest that the ineffable enchantment of certain encounters exhibits a worldly rhetoricity in itself, one that conditions the possibility of—and sometimes prevents—the anthropogenic symbolic actions we are more accustomed to recognizing as rhetorical.