Historically, in NYU’s Expository Writing Program, we tend to use a pre-selected array of texts as a basis for major essay assignments, to allow students a variety of choices of style and subject matter to engage while maintaining control over the selection. Here I show how using one rich text as the foundation in a major first-semester-writing assignment is useful and interesting for teaching reading and maintaining an overall sense of cohesion and centeredness to the course, and I also demonstrate my process of asking about and exploring this particular practice.  My own writing process for this piece – inductive and recursive – mirrors the process I have scaffolded for my students; my own essay – driven by idea more than thesis, structured in conversation with my idea – also mirrors the kinds of prose I encourage my students to craft.  It is my hope that the culmination of the following progressive sections shows possibilities for using one foundational, rich text to teach a classroom of students to write an essay that is truly driven by inquiry rather than thesis, one that highlights the process of discovering and creating ideas and thrives in doubt.

Rooted in a hybrid, themed, first-year writing course titled Please Like Us: Selling with Social Media and drawing on the disciplines of business, marketing, and writing studies, the two sequenced assignments explored here rely upon role-playing and “role-writing” for specific outside professional audiences. A semester-long blog project serves as a jumping off point for a researched, multi-disciplinary social media marketing proposal, providing students with the chance to examine social media in both rhetorical and professional terms. The accompanying article explores these assignments in the context of “authenticity” and with an eye toward not only principles of writing pedagogy, but also the transfer of knowledge and process between academic and professional writing.

This article introduces the debut issue of Prompt, a multidisciplinary journal focused specifically on collegiate writing assignments. This journal highlights the pedagogical process of crafting writing assignments and offers contextualized reflections on teaching writing in varied disciplines. This essay reflects on the process for developing the journal and offers a brief overview of the five essays and assignments that make up the first issue.