Almost two decades after the transitions of 1989/90, the political transformations in Central/Eastern Europe continue to attract scholarly interest. Although the sense of novelty and drama has larg...

This article analyzes five of the United Daughters of the Confederacy's catechisms for the Children of the Confederacy dating from 1904 to 1934. Of particular interest are the ways the women constructed collective memories for their young readers. It is my contention that the UDC crafted four collective memories of the South's past by drawing on the mythical rhetorical context of the post-war era and by employing eight interdependent rhetorical strategies. Identifying the material and strategies of collective memory illuminates the rhetorical choices that must take place in order for memories to become successfully employed in public discourse.

Abstract Recent work on the relationship between rhetoric and magic has tended to pivot around the issue of magic's perceived identification of signifier and signified and what that might mean for its relationship to larger theological, empirical, and rhetorical approaches to language. This article seeks to problematize the assumptions underlying this issue through an examination of the work of Cornelius Agrippa (1486–1535), the author of what is commonly regarded as the European Renaissance's most influential magical text, De occulta philosophia libri tres (1533). In investigating the rhetorical strategies contained in Agrippa's famously ambiguous retraction of his occult works we may uncover an equally polysemic stance toward the ability of language to deal with both the everyday world and the realm of the sacred, a stance that uses textual instantiations of paradoxes of self-reference to forcefully undermine the apparently paradigmatic magical identification of signifier and signified. Acknowledgment I thank the Editor and anonymous reviewers for their very helpful comments and suggestions on this article. Notes 1See Lehrich (Language of Demons and Angels) for a comprehensive analysis of the three books. 2See Zika for an overview of Reuchlin's influence on Agrippa. 3"…, lapides loquitor, caveant ne cerebrum illis excutiat." J.F.'s use of the alliterated "b"s in his English translation is perhaps more effective in its Anglo-Saxon brutality. 4Note that the quotation marks are not in the original Latin but added by J.F. for the English translation of 1651. 5Again, the quotation marks are an addition of J.F.'s English translation and are not in the Latin original. 6See Kneale and Kneale (228–231) for a discussion of the Liar's context in medieval logic. 7See Sainsbury (114–132), Simmons (2–7), and Hofstadter for accessible re-formulations from the nineteenth century onward. Additional informationNotes on contributorsChris Miles Chris Miles is Assistant Professor in the Faculty of Communication and Media Studies, Eastern Mediterranean University, Gazi Magusa, Mersin 10, Turkey. E-mail: chris.miles@emu.edu.tr

Historians of rhetoric have largely neglected eighteenth-century Language Origins Theory (LOT). Yet, as a theory that interconnects language, human nature, and human difference, LOT is an important and central inquiry to modern formations of rhetoric, particularly in how they engage with ethics of difference. Examining how the Scottish rhetorician and Enlightenment intellectual, Lord Monboddo, bases his rhetoric on an ethically problematic version of LOT, this article urges historians and students of rhetoric to be wary of the traces of LOT in canonical rhetorical histories as well as in contemporary theories and pedagogical practices.

We review Perelman and Olbrechts-Tyteca's original formulation of presence as a technique of argument associated primarily with the selection of individual rhetorical elements, and the recent extension of the notion by Gross and Dearin, where presence is understood as a second-order effect that denotes the systematic expression and inhibition of patterns of rhetorical elements across an entire text or rhetorical artifact. We argue for an additional extension to this more global notion of presence, one that makes it not only global within a text or class of texts, but also comparative, allowing the analyst to make rigorous comparisons of expressed and inhibited rhetorical patterns across different texts, or different classes of texts, including different rhetorical genres. A return to the original conception of presence allows us to make this extension, and we illustrate global presence within this newly proposed comparative framework by analyzing two genres of self-presentation in classroom practice: the cover letter and the self-portrait. We show the close ties between global presence and genre as ways of theorizing deep similarities across texts.

In recent years, scholars in rhetoric and composition studies have given increased attention to the various ways that rhetoric and religion intersect. To explore this relationship further, this article employs Kenneth Burke's dramatistic pentad and the methods of pentadic analysis proposed by Floyd Anderson and Lawrence Prelli in order to analyze two texts, Crowley's Toward a Civil Discourseand Obama's “Pentecost 2006 Keynote Address.” In our analysis, we aim to reveal the motives locked within Crowley's and Obama's texts to demonstrate how their attempts to open the universe of discourse—that is, to provide ways of bridging the divide between political liberals and religious conservatives—shut down the possibility for dialogue. We then offer counterstatements—what Anderson and Prelli refer to as “expressions of alternative orientations toward social reality” (90)—that may serve to open the universe of discourse.

This article elucidates Gertrude Stein's theory of rhetorical grammar by locating it in her studies at Harvard University/Radcliffe College in the mid-1890s and by demonstrating how for Stein the study of grammar correlates with rhetoric's first canon, invention. In her experimental primer, How to Write (1931), a book about the craft of composition, Stein devotes chapters to vocabulary, sentences, paragraphs, grammar, and forensics, but refuses to reduce writing to mechanical correctness. For Stein, a grammar that supposes invention as both discovering and creating does something much more than offer pre-existing rules for writers to follow. Placing Gertrude Stein's writing practices in the rhetorical traditions of the nineteenth century reveals a Gertrude Stein who is not necessarily or not only a literary figure, but rather a twentieth-century rhetorician who refigures past traditions to teach a new century how to write.

Kenneth Burke claimed in 1952 that he viewed his rhetorical theory and critical method as a "Bennington Project," a sign that he attributed a measure of his intellectual success to teaching at pragmatist-inspired Bennington College. Studying Burke's teaching at Bennington can help scholars to better understand his theory and method because Burke taught undergraduates his own critical reading practices, ones that he believed heightened students' awareness of terministic screens and deepened their appreciation for the consequences of human symbol-use. Burke's teaching practices and his comments on student essays reveal that he taught indexing and charting to his undergraduates because he believed everyone can and should use them throughout their lives to examine—and, when necessary, revise—the often unexpressed assumptions that propel so much human activity toward competition and, ultimately, physical and social destruction.

Whether they use the term or not, rhetoricians have been known to approach the concept of incommensurability with some reluctance. This reluctance has manifested itself in a variety of ways from Gr...

Kenneth Burke bases his theory of identification on Freud's; however, whereas Burke insists that identification is a symbolic act that therefore remains available for conscious critique and reasoned adjustment, Freud reflects on an affective identification that precedes the distinction between “self” and “other.” This nonrepresentational identification—Freud sometimes calls it “primary identification”—remains stubbornly on the motion side of the action/motion loci, impervious to symbolic intervention. This article argues that Freud's scattered insights on primary identification undercut any theory of relationality grounded in representation, and therefore any hope of securing a crucial distance between self and other through conscious critique. It further argues that Freud's theory on identification presents rhetorical studies with a distinctly unBurkean challenge: to begin exploring the sorts of rhetorical analyses that become possible only when identification is no longer presumed to be compensatory to division.

Hans-Georg Gadamer's idiosyncratic reading of what he calls “the distant ancient meaning of rhetoric” pulls out an unfamiliar thread in the history of the Greek logos from the weave of the ancient texts, and his separation of the sophistic challenge from rhetoric proper stems from his commitment to rhetoric. What has typically been read as rhetoric's counter-tradition, a kairotic-performative rhetoric championed by Isocrates and Cicero against Platonic essentialist philosophy, is for Gadamer the counter-tradition to Western essentialism as a whole, anchored squarely in Plato's dialogic example. In this reading, Plato becomes strange to all ersatz platonists, and the great body of the dialogues become the gravitational center of a humanist rhetoric. Gadamer's recommendation that we treat Plato's dialegesthai as the highest fruit of ancient rhetoric provides a fresh opportunity to reimagine our interdisciplinary debates.

This article outlines a rhetoric of digital mapping through the specific example of Detroit, Michigan. In particular, the essay challenges representational mapping by offering a database driven rhetoric. This rhetoric, the essay argues, offers possibilities for new media invention and arrangement practices.

Scholars have shown that Kenneth Burke's research on drug addiction at the Bureau of Social Hygiene shaped his rhetorical theory in Permanence and Change, but less attention has been paid to another facet of this research, criminology, and its influence on Attitudes Toward History. In Attitudes, Burke uses a criminological framework, called the “constabulary function,” to characterize the rhetorical strategies political and economic elites use to bolster a deteriorating social order while deflecting attention away from broader, systemic problems. The constabulary function and its attendant terms—alienation, cultural lag, transcendence, symbols of authority, and secular prayer—provide a vocabulary for sociorhetorical critique. I examine how Burke's theory of the constabulary function grew out of his criminological research, consider how that theory informs key terms in Attitudes.

The vandalizing of Monument to Joe Louis initiated efforts in the media to explain both the meaning of the vandalism and of the monument itself. This article engages those efforts to find an explanation linking act to object. Proceeding through the joining of acts, objects, and words, this article works toward a non-reductive account of the embodiment of rhetoric.

Abstract Drawing on the insights of psychoanalysis and deconstruction, this article argues that the fixation of some scholars on the status, size, and identity of rhetorical studies is symptomatic of an apocalyptic perversion. An attention to the apocalyptic tone of recent discussions about "Big Rhetoric" in conference papers and journal articles bespeaks a characteristically phallogocentric ideology of discrimination between insiders and outsiders. An examination of the ubiquity and character of this tone, I suggest, forever precludes a united rhetorical studies for two reasons: (1) we enjoy our apocalyptic too much; and (2) apocalyptic is central to the identity of rhetorical studies because it is central to disciplinarity as such. Insofar as the urgency of the apocalyptic tone is sometimes a pragmatic and political necessity, an argument is made in favor of a more playful, polytonal apocalypticism that can help us better reckon with—and sometimes avoid—rhetoric that excludes. Acknowledgments The author thanks Carole Blair, Diane Davis, Debbie Hawhee, and the blind reviewers for their helpful suggestions and wise counsel. Notes 1Arguably, the first love object is not the mother's breast, but the mother's voice; the implications of this article of faith will be detailed in my later remarks on the apocalyptic (see Silverman; and Schwarz). 2I mean to suggest that the exodus was sanctioned in both senses: there are consequences for the enjoyment rhetoric's supplementarity, a point Gaonkar earlier developed in terms of the uncanny (also see Gaonkar, "Rhetoric and Its Double" 341–366). 3That is, he is both celebrated and cursed for establishing order in the idiom of the negative. I should indicate that by "Big Rhetoric" I refer not only to the globalization of rhetoric (or what is sometimes termed the rhetoric of inquiry), but all the related issues that are collected under that name via anxiety about disciplinary identity, including: (1) how ought we define "rhetoric"? (2) how should we define rhetorical studies as a field? by object or recourse to method, or by pedagogical mission? (3) who "owns" rhetoric or where is rhetoric better situated, in departments of English or Communication Studies? (4) is there such a thing as a "rhetorical tradition?" if so, what constitutes that tradition? (5) who does or does not have the authority to define rhetoric and rhetorical studies? (6) is rhetoric inclusive or mutually exclusive of cultural studies? and so on. These many questions all speak to the fundamental anxiety about what rhetoric is and who we are as rhetoricians, and I am focused on the whole of this anxiety vis-à-vis discipline, not any one question in particular. 4The primal horde refers to a mythic scenario developed by Darwin and elaborated by Freud to explain the emergence of the social contract and incest taboo: the idealized and primal father seizes all the women for himself, driving the sons away when they reach maturity. The sons, resentful of the father's despotism but desiring his love, agree to band together, kill the father, and eat him. They do so, however, only at the price of indigestion, for they find that their ideal leader is dead and are haunted by him; consequently, they agree to live as equals and to dispossess "the women" and practice exogamy (See Freud, Totem 201–204). 5This article is the most accessible and, in my view, most accurate description of the debate surrounding rhetoric and discipliniarity. I will nevertheless take issue later with what I think is a misreading of Dilip Gaonkar's positions. 6Of course, "criticism in crisis" is a tired hat, about which more shortly, but for the moment, we can trace it to Paul de Man's "Criticism and Crisis" (in Blindness 3–19). 7For the different ways in which a more interdisciplinary yet coherent, text- or practice-centered and historically mindful rhetorical studies has been called for, see Aune, "The Politics of Rhetorical Studies" 69–76; Fuller, "Globalization"; Keith, "Identity, Rhetoric, and Myth" 106; Leff, "Rhetorical Disciplines" 83–93; Mailloux, "Disciplinary Identities" 5–29 (also see his Disciplinary Histories for a revised version); Mailloux, "Practices, Theories, and Traditions" 129–138; and Mailloux, "Places in Time" 53–68. For arguments in favor of "Big Rhetoric" or globalization, see Simons, "Rhetorical Hermeneutics" 86–109; and Simons, "Globalization" 260–274. For a diversity of views on the issue of disciplinarity, see Herbert W. Simons' edited collection, The Rhetorical Turn, as well as the edited collection by Alan G. Gross and William M. Keith, Rhetorical Hermeneutics. Finally, one consequence of this decade-long discussion was the formation of the Alliance of Rhetorical Societies—initiated by Fred Antczak, Gerard Hauser, Robert Gaines, Michael Leff, and many others associated with the Rhetoric Society of America—which brought together a diverse group of rhetoricians for three days in Evanston, Illinois in the fall of 2003. Descriptions of the discussions at the conference are printed in the third issue of volume 24 of Rhetoric Society Quarterly (2004). 8For a rumination on the "death" of rhetoric, see Bender and Wellberry, The Ends of Rhetoric, especially the introductory essay by the editors, which argues that in modernity "rhetoric" has given way to the delightfully more-syllabic "rhetoricality." 9My argument, however, is deliberately elliptical, as it attempts to underscore the performative dynamics of the debate over "Big Rhetoric" performatively. By "performative" I mean to suggest that the frequent masturbatory, petulant tone and prose of the present essay is both "fun and games" as well as argumentative, a point that will become clearer as the essay progresses toward the analysis of "tone" as a rhetorical device. From time to time I use the word "playful" to denote this approach. As an aside, an important if sadly over-critiqued element of both deconstruction and psychoanalysis is their playful tone and wildly associative writing techniques, which are deliberately employed to accompany the more traditional, syllogistic argument (and sometimes in Derrida's case, against the syllogistic argument). Slavoj Žižek's work is perhaps the most accessible example of performative writing in this sense, but for a full-throttle example of this "style" of performance, see Laurence A. Rickels, Nazi Psychoanalysis, Volume One: Only Psychoanalysis Won the War (Minneapolis: University of Minneapolis Press, 2002). "All you consumer fascist types, you know who you are," opens Rickels on the topic of his style of writing, "cannot be stopped from policing the middlebrow beat to which intellectual discourse was condemned a long time ago" (xv). Although Rickels insists that his "obscurity" is less a "style of writing or argument" than the juxtapositional demand of the objects of his analysis, his rhetoric is unquestionably strategic. 10Most breaks with Freud among psychoanalysts were a consequence of disagreements about drive theory. Some thinkers believed that the drives were not sexual but something else; for example, Jung believed the drives were spiritual in nature, whereas Adler eventually argued humans are driven by self-esteem. Others advocated a complete abandonment of the drive model in favor of more "relational" model, which generally goes under the name of "object relations theory." For the classical textbook on the latter, see Greenberg and Mitchell, Object Relations. 11The better explanation here, however, is that he does not seem to give a shit, when he understands his obstinacy and petulance to be precisely what the Other wants! He very much gives a shit (by hoarding his stuff, as it were) and wants to be disciplined! See Karl Abraham, "Contributions" 370–392. 12Initially Freud believed that the drives always aimed toward pleasure and the avoidance of pain in accord with "the pleasure principle." Eventually, however, Freud changed his mind to suggest there is a "death drive," or a pursuit of something beyond pleasure and life (see Freud, Beyond the Pleasure Principle). Freud's thinking in this respect would lead Jacques Lacan to suggest that, in the end, all drives are death drives. I will discuss this later in terms of "jouissance" or "enjoyment." 13The late James P. McDaniel's recent article, "Speaking Like a State," identifies "political enjoyment" as the problematic jouissance of our time. He argues that only by owning up to satisfactions of sadism, cruelty, and pain that all of us harbor through the processes of self-knowledge and "ironic self-suspension" can we start to counter and avoid the terrible political events (and the destructive, local responses to those events) in these "times of terror" (346). In a certain sense, the critique I advance here shows how the same "psychosocial economy of enjoyment" is in play in our discussions of disciplinarity as well. 14I acknowledge that such a shift from the psychoanalytic theory of the individual psyche to the "group behavior" of rhetoricians is controversial to some readers. In his understudied monograph Group Psychology and the Analysis of the Ego, Freud links the two levels via the function of the "object" (understood as another person) in the individual psyche: "In the individual's life someone else is invariably involved, as a model, as an object, as a helper, as an opponent; and so from the very first individual psychology…is at the same time social psychology as well" (3). My approach is similarly informed (that is, that groups behave in an analogous manner to individuals; e.g., class behavior often reflects Oedipal arrangements). For a more thoroughgoing discussion of this important theoretical tangle, see Jameson, "Imaginary and Symbolic" 338–395. 15I would be remiss not to point out that this some who enjoy tend to be gendered male, a point well made by Carole Blair, Julie R. Brown, and Leslie A. Baxter at the same disciplinary moment that Big Rhetoric became a concern. I will return to their essay later (see Blair, Brown, and Baxter, 383–409). 16For more on this evangelical riff, see Lundberg and Gunn, "'Ouija.'" 17The most recent are Steven Mailloux ("Places in Time") and James Arnt Aune's ("The Politics of Rhetorical Studies") essays in the February 2006 Quarterly Journal of Speech, which are revised versions of papers each delivered at the inaugural Alliance of Rhetorical Societies meeting in Evanston, Illinois in 2003. As the present essay attests, the theme of the 2006 meeting of the Rhetoric Society of America guarantees there are yet more and more to come. 18The keynote address by Steven Mailloux, "One Size Doesn't Fit All: The Contingent Universality of Rhetoric," revisits the Big Rhetoric debate, as did a number of papers on the 2006 RSA Convention Program. 19For the bottom feeders such as me, the suggestion here is that tone marks an intersection of psychoanalysis and rhetoric; tone is unquestionably a rhetorical quality, but it is not a word. Tone also registers the sound of desire and enjoyment. 20 For a Lacanian riff on a similar point ("mode"), see Dolar, "The Object Voice" 19–20. 21"Voice" is a mediating, sister concept to tone, and has received closer scrutiny in rhetorical studies (see Vivian, Being Made Strange; and Watts, "'Voice'" 179–796). 22If "mourning" is "a feeling-tone perhaps unique in the modern university," as James Arnt Aune has suggested ("Politics" 71), then apocalypticism is what the discourse of the modern university shares with the current administration of George W. Bush. The difference between the academic and federal apocalyptic, suggests Ellen Messer-Davidow, is that conservatism truly mourns and moves on, whereas the academic Left seems stuck in its nostalgic weeping. Space limits expanding the argument I offer later beyond the local, however, I would suggest inability of rhetorical studies to "get over itself" or "its death" is the same problem of the academic humanities as well; we simply cannot reckon with our dehabilitating and discriminatory perversity (see Messer-Davidow 1–35). 23For context, the complete comment from the blind reviewer was as follows: "Blair et al., despite the circulation their essay has gotten, struck me as simply whining, and generalizing on the basis of a highly limited sample." 24For a more modest reengagement with the project of defining both rhetoric and rhetorical studies as a field, see Graff, Walzer, and Atwill's The Viability of the Rhetorical Tradition. 25James Darsey has suggested that erring too much on the side of deliberation emasculates protest politics and reformist rhetorics of social change (see Darsey 199–210). 26Once we recognize from the start that forging a contract or agreement among very different kinds of parties only threatens the hidden premise of exclusion, then we are led to a renewed responsibility to re-read our written work and be ever wary of tone. Just like a drug addict, the pervert must own her perversion to stop hurting the self and others. Owning up to one's role in the continuance of oppressive ideological norms is difficult, but as many of those who critique ideology have argued, the systemic character of ideology requires a degree of reflexivity. 27That the latter is the founding motto of any academic department was an argument often told by Robert Lee Scott to his students during many of his rhetoric seminars. My thanks to Dr. Scott for this humorous truism. 28In other words, my argument is that a recourse to a traditional apocalyptic tone—one that tempts the logic of the Same at the expense of the other—may be justifiable as a political strategy to save lives. It seems to me less justifiable as a tone in academic discussion. This would imply not taking a side with either "little rhetoric" or "Big Rhetoric," but rather, taking up the question of definition and disciplinarity solely in the institutional or political context (e.g., how to keep the program getting axed by the dean, and so on). 29Stylistically, Nietzsche famously yoked the feminine to tonal hollows (wombs), water, and the oceanic (see Derrida, Spurs; and Irigaray, Marine Lover). Additional informationNotes on contributorsJoshua Gunn Joshua Gunn is Assistant Professor of Communication Studies at the University of Texas at Austin

Responding to critiques of instrumental approaches to rhetoric and writing, this article explains why such approaches do not necessarily suppress the materiality of language or inhibit the writer's ability to experience that materiality. Relying on Samuel Weber's re-translation of Heidegger's term, Ge-stell, as “emplacement” and Maurice Blanchot's understanding of the contradictory function of negation in language, the article demonstrates how rhetoric both secures language in place with a particular meaning for the sake of an external goal and unsecures language from that meaning. Without endorsing all instrumental approaches to rhetoric and writing (or the concept of instrumentality in general), the article then argues that there is no reliable way to distinguish inherently valuable writing from instrumentally valuable writing.

The official apology is a discursive phenomenon with complex rhetorical significance and must be distinguished from the apologia. The main difference is that the official apology entails an element of regret and acknowledgement of wrongdoing that makes it an even more delicate rhetorical matter than the apologia—not least because it involves a collectivity such as a nation state. The symbolic nature of the assumption of guilt is therefore particularly clear. This article argues that official apologies, however circumscribed by public skepticism, nevertheless may serve important functions as loci for articulating the norms of a society at a given time. The article discusses how the official apology raises a host of issues concerning rhetorical agency and argues that this particular type of rhetoric is promising point of departure in the ongoing pedagogical and theoretical exploration of the concept of rhetorical agency. By integrating theories of epideictic rhetoric and of rhetorical agency, the complexity of the official apology is analyzed, and through a reading of an official apology by the Danish Prime minister, the essay examines how rhetorical agency is both established and undercut by the speaker.

Though scholars debate whether Foucault offers a viable theory of resistance, his analysis of parrhesia(fearless speech) poses and problematizes an oppositional rhetoric of truth-telling. Fearless speech challenges regimes of power/truth; spiritual narratives of Early Modern women challenge cultural norms to justify their right to speak. The rhetorical strategies that women use to authorize their writing—performing a struggle between God and Satan, recording revelation, and reinterpreting scripture—make them vulnerable to stereotypical criticisms of madness and witchcraft. Nonetheless, female spiritual narratives courageously critique religious and social culture, playing Foucault's “parrhesiastic game”: these texts break silence to tell truth. A notion of a contemporary rhetor-as-parrhesiastes reflects the historical evolution of parrhesia towards critique and self-questioning. A contemporary parrhesiastes interrogates guises of generalized Truth to give voice to experiential, localized, multiple truths.

Adam Smith's contribution to antislavery rhetoric has been well-documented by scholars. However, few have thought to examine his impact on the writing of slavery advocates. In the late eighteenth-century debate to abolish the slave trade in Great Britain, abolitionists appropriated Smith's rhetoric to create a “moral economy” that could not tolerate the practice of slaving. Proslavery writers, perceiving the sincere threat to their livelihood, also manipulated Smith's rhetoric and the concept of “moral economy” to formulate arguments in defense of the slave trade. This article complements and expands analyses of Smith's rhetorical and economic theories as well as the rhetoric of the first abolitionist campaign in order to open avenues of inquiry that examine both sides of the debate.

This long overdue translation of Dan Sperber's 1975 paper, “Rudiments de rhetorique cognitive,” beyond its sheer quality of thought, is important for three specific reasons. One is simple priority....

I am honored and flattered that this old text of mine should have been deemed worth translating and publishing in the Rhetoric Society Quarterly. It was initially intended as a chapter of my book Le symbolisme en général (Hermann, 1974; translated as Rethinking Symbolism by Alice L. Morton, for Cambridge University Press, 1975). But, under the encouragement of Tzetan Todorov, it developed beyond what I had planned and was taken out of the draft of the book. In 1975, Deirdre Wilson, who had introduced me to analytic philosophy in general and to the work of Paul Grice in particular, published her book, Presuppositions and Non-truth-conditional Semantics (Academic Press). She and I decided to write a joint programmatic paper covering the ground between semantics and the rhetoric of figures and we ended up collaborating for thirty years, and developing, with the help of many students and colleagues around the world, the cognitive approach to verbal communication known as Relevance Theory. In retrospect, my 1975 “rudiments” were indeed quite rudimentary. Still, re-reading the article, I confess that I find it insightful. Most insights have been integrated and improved upon in later work. Little has been done however with one of the main insights of the article: that the use of figures of speech evokes ideas not just about the topic of the utterance but also about the shared background knowledge of the interlocutors.—Dan Sperber, December 2006

At a time when Athenians were still trying to explain the loss of their empire, Plato's Gorgias—through its dramatic structure and themes, through its allusions to critical moments in the Peloponnesian War, and through its literary engagements with Thucydides, Isocrates, and Polycrates—challenged both the actuality and legitimacy of that power as well as the rhetoric with which democratic Athenians rationalized their former tyranny. By portraying imperial Athens as an unjust student of sophistic rhetoric, as an immoderate practitioner of opportunistic reasoning, Plato offers an instructive explanation for its defeat. Interpreted in its historical contexts, his Gorgias has new relevance.

Nineteenth-century orator Elizabeth Cady Stanton frequently spoke to groups of male legislators. In examining the ways in which she met this challenge, scholars have tended to focus on how she “argued like a man” via logical appeals. In this article, I discuss Stanton's equally strong reliance on an emotional appeal: namely, that of sympathy. The practices and theories of Stanton's peer, the well-known preacher Henry Ward Beecher, as well as the moral and rhetorical thought of eighteenth-century Scotsman Adam Smith illuminate Stanton's own practices of sympathy. This study yields both a fresh interpretation of Stanton's oratory and an expanded understanding of sympathy's role in the rhetoric of the marginalized.

This article reconsiders the debate over the origins of rhetoric by the historical reconstructionists and neosophists beginning in the 1990s. It contends that both are misled by relying only upon texts overtly identified as “rhetorical theory” and suggests that other ancient sources offer significant insights into the “origins” and contemporary theorizing of rhetoric. It examines the legend of Corax and Tisias, arguing that the narrative of rhetoric's originator is folkloric expression intimately related to other narratives of the korax—“raven”—in natural histories and myths of Apollo. It concludes by theorizing rhetoric as a “koractic” art of pollution.

In her essay “For a Politics of Love and Rescue,” anthropologist Virginia Dominguez reflects on a conference for which she was the keynote speaker, writing, “there was…generosity in their deliberat...

Click to increase image sizeClick to decrease image size Notes Heath's previous work in the field includes a translation of Hermogenes's On Issues with detailed introduction and commentary (1995) and numerous essays in journals and edited collections (listed among the works cited at the end of this review). See Kennedy (2003 ——— . “Some Recent Controversies in the Study of Later Greek Rhetoric.” American Journal of Philology 124.2 ( 2003 ): 295 – 301 . [Google Scholar]) for an overview of some of the recent work in the study of Greek rhetoric under the Roman Empire. Much important work on Hellenistic rhetoric and rhetorical criticism of the Bible is being done in the “Pepperdine” series of books and conferences, including, most recently, Olbricht et al. (2002 et al. . Eds. Rhetorical Argumentation in Biblical Texts: Papers from the Lund 2000 Conference . Harrisonburg , PA : Trinity Press International , 2002 . [Google Scholar]; 2005 ———, et al. Eds. Rhetoric, Ethic, and Moral Persuasion in Biblical Discourse . Harrisonburg , PA : T&T Clark International , 2005 . [Google Scholar]). See Dilts (1983 Dilts , Mervin . Scholia Demosthenica . Leipzig : Teubner , 1983–1986 . [Google Scholar]) and Gibson (2002 Gibson , Craig A. Interpreting a Classic: Demosthenes and his Ancient Commentators . Berkeley : University of California Press , 2002 . [Google Scholar]) for recent work on Demosthenes scholia. For consensus, see, inter alia, Kennedy (1983 ——— . Greek Rhetoric Under the Christian Emperors . Princeton , NJ : Princeton University Press , 1983 . [Google Scholar]), Pernot (1993a Pernot , Laurent . La rhétorique de l'éloge dans le monde gréco-romain. Tome 1: Histoire et technique . Paris : Institut d'Etudes Augustiniennes , 1993a . [Google Scholar] and 1993b ——— . La rhétorique de l'éloge dans le Monde gréco-romain. Tome 2: Les Valeurs . Paris : Institut d'Etudes Augustiniennes , 1993b . [Google Scholar]), Russell (1983 Russell , D. A. Greek Declamation . Cambridge : Cambridge University Press , 1983 .[Crossref] , [Google Scholar]), and Walker (2000 Walker , Jeffrey . Rhetoric and Poetics in Antiquity . Oxford : Oxford University Press , 2000 . [Google Scholar]). Parks (1945 Parks , E. P. The Roman Rhetorical Schools as Preparation for the Courts under the Early Empire . Baltimore : Johns Hopkins University Press , 1945 . [Google Scholar]) takes a position similar to that of MRC. Other scholars who emphasize the collaborative and evolving nature of ancient pedagogical works include Dilts and Kennedy (1997 Dilts , Mervin S. and George Kennedy . Eds. Two Greek Rhetorical Treatises from the Roman Empire . Leiden : Brill , 1997 .[Crossref] , [Google Scholar]), Gibson (2002 Gibson , Craig A. Interpreting a Classic: Demosthenes and his Ancient Commentators . Berkeley : University of California Press , 2002 . [Google Scholar]), and Poster (1998 Poster , Carol . “(Re)positioning Pedagogy: A Feminist Historiography of Aristotle's Rhetorica.” Feminist Interpretations of Aristotle . Ed. Cynthia Freeland . University Park : Pennsylvania State University Press , 1998 . 327 – 350 . [Google Scholar]; 2007 ——— . “A Conversation Halved: Epistolary Theory in Graeco-Roman Antiquity.” Letter-Writing Manuals from Antiquity to the Present . Eds. Carol Poster and Linda Mitchell . Columbia : University of South Carolina Press , 2007 . [Google Scholar]).

Abstract In this article, we contribute to scholarship on visibility and rhetoric by examining the way in which photographs published in march 1965 issues of life magazine functioned rhetorically to (1) evoke common humanity by capturing moments of embodiment and enactment that challenged the established images of blacks in the minds of whites and held up for scrutiny assumptions and power relationships that had long been taken for granted; (2) evoke common humanity by creating recognition of others through particularity; and (3) challenge taken–for-granted ideas of democracy, reminding viewers that a large gap existed between abstract political concepts like democracy and what was actually occurring in american streets. We conclude by considering the transformative capacity of photojournalism as it mediates between the universal and the particular, and enables viewers to experience epiphanic moments when issues, ideas, habits, and yearnings are crystallized into a single recognizable image. Notes This type of discourse is exemplified by the following excerpt from Congressional Debates the year preceding the Selma marches: See "An American Tragedy, Newsweek (22 March 1965), p. 21. The article gives a complete summary of the draft of the bill completed the weekend immediately following the Selma march. Life magazine ran stories about the Selma marches in back-to-back March issues that tied President Johnson's pivotal speech in support of the bill to the photographs and other media coverage of the Selma march. And Senators referred to television coverage of the marches as impacting their view in the Senatorial debate over the bills, see Congressional Record – Senate, "Disorder in Selma, AL," 9 March 1965, p. 4504. The description of the pictures that follows was re-written after a long and frustrating effort to receive permission to reprint the photographs themselves with the article. Black Star, a photo agency with a long and respected history, represents the photographers and their work. Unfortunately, the agency charges a minimum of $300 for reprints of each civil rights–related photograph, making the cost of reprinting quite prohibitive. In our description of the artifacts, therefore, we strive to provide a brief written sketch of each picture we analyze—relying on the analysis itself to provided added dimension—and also describe its relation to others on the page and in the subsequent issue of the magazine. More importantly, we strive to provide information that will assist readers in locating the images via library resources to which they may have access. As Hariman and Lucaites argue, "Photojournalistic icons operate as powerful resources within a public culture, not because of their fixed meaning, but rather because they artistically coordinate available structures of identification within a performative space open to continued and varied articulation" (387). For a summary of this exhibit, see "In the Spirit of Martin: The Living Legacy of Dr. Martin Luther King, Jr."<http://www.sites.si.edu/exhibitions/exhibit_main_print.asp?id=60>.

Computerized systems for automated assessment of writing and speaking create a situation in which Burkean symbolic action confronts nonsymbolic motion. What is at stake in such confrontations is rhetorical agency. In this article, an informal survey that asked teachers of writing and speaking about automated assessment informs an analysis of agency that contrasts writing and speaking along the dimensions of performance, audience, and interaction. The analysis suggests that agency can be understood as the kinetic energy of performance that is generated through a process of mutual attribution between rhetor and audience. Agency is thus a property of the rhetorical event, not of agents, and can best be located between the two traditional ways of defining agency: as rhetorical capacity and as rhetorical effectivity. Unwillingness to attribute agency to automated assessment systems makes them rhetorically ineffective and morally problematic.

Reading Campbell's Philosophy of Rhetoric from a rhetorical perspective—as an attempt to address issues relevant to religious rhetoric—I argue that Campbell's aims of preparing future ministers to preach and defending the authority of revealed religion shaped, first, his conception of inventing and presenting emotional appeals and, second, his key assumptions about reason and passion. The article adds a chapter to accounts of the relationship between reason and passion in sacred rhetorics and in rhetorical traditions more generally, and addresses the question of what Campbell's theory of rhetoric may aim to inculcate or cultivate emotionally and why.

As a contribution to the discussion of Rhetorical Pathways between English and Communication Studies, I argue that rhetoric education for civic engagement can be furthered best by providing more undergraduate curriculum in rhetorical performance and analysis. I use the word “paideweyan” to invoke both the classical tradition of rhetorical instruction for civic praxis and John Dewey's argument for critical and poetic public engagement. In addition to forming interdisciplinary coalitions, rhetoricians should continue to develop courses, majors, and departments in rhetorical studies. To support the argument I provide curricular data from 257 English and Communication departments (or their equivalents) in four-year institutions.

This article argues for the recovery of an interior ignorance from Socrates's life of philosophy as a contribution to recent constructions of dialogic rhetoric. Synthesizing Bakhtin's reading of Socratic contestation with his concept of microdialogue, a view of dialogic rhetoric emerges that combines the testing of ideas and persons with interior conditions of doubt, anxiety, and ambivalence. A reading of Socrates's enactment of an interior/exterior piety in the Apology of Socrates is offered to demonstrate how interior ignorance uncovers the double-voicedness of rhetorical texts. The article counterposes this fuller interior/exterior view of ignorance against exteriorized suspicions directed at the character of Socrates, and the idea of ignorance, in rhetorical and cultural criticism.

The assumption that black women lack a positive and respectable ethos is a historical and contemporary problem. To address the problem with ethos, I turn to Aristotle's Rhetoric to foreground an analysis of ethos. Then I examine Harriet Jacobs's slave narrative and the autobiography of Billie Holiday and Sister Souljah, respectively, to illustrate the difficulty they faced as they attempted to redefine an ethos of immorality to an ethos of respectability in their narratives. As each text demonstrates, acquiring a positive ethos becomes problematic given that a classical model such as Aristotle's excludes their lived realities and experiences as black women living in a slave and post-slavery society.

Because of its familiarity, Plato's Gorgias frequently is treated as if it is stable in its material composition and meaning. However, closer attention to historical reception reveals that the text is not as stable as it might first appear. For example, today, we take for granted that Plato's text is available to English-only readers in clear and engaging prose, but until the nineteenth century, most intellectuals would have considered a "popular Plato" to be a contradiction of terms. This article examines the complex ideology that prompted John Stuart Mill to publish a "popular" translation of Plato's Gorgias (1834). By exploring the motivation behind Mill's English text, we illuminate key assumptions that have shaped the modern reception of ancient Greek rhetoric.

(2006). A Review of: “Invention and Method: Two Rhetorical Treatises from the Hermogenic Corpus, translated with introductions and notes by George A. Kennedy.”. Rhetoric Society Quarterly: Vol. 37, No. 1, pp. 105-108.

At the beginning of the long and contentious discussion with Callicles that makes up the second half of Plato's Gorgias, Socrates tells his fellow Athenian how delighted he is to find a worthy inte...

This article further develops a method of rhetorical homologies developed in some earlier work. A grand binary of the unique as opposed to copies is shown to underlie Walter Benjamin's classic essay “The Work of Art in an Age of Mechanical Reproduction”—people's experiences of capital as it relates to humanity—and popular experience of capital—and some recent texts in popular culture, principally the film The Ring. The homology occurring across those texts and experiences is manifested with different polarities of value so as to adapt to differing rhetorical needs.

Bakhtin’s work from the late 1920s and 1930s on the novel has been the principal source for critical discussion of his views of rhetoric and poetics—a discussion in which both arts are deprecated—but his early phenomenological work on architectonics and Voloshinov’s early sociological work provide alternative sources that offer fresh terms for rethinking these discursive practices. The phenomenological works permit us to reconceptualize rhetoric as the primary discourse of active evaluative being-in-the-world and poetry as an imitation of that discourse that makes it available for aesthetic contemplation. The sociological work preserves the relation of speaker/agent to the other that the phenomenological work emphasizes and adds to it a relation of speaker to listener. The translation of the phenomenological terms to a sociological register brings the theory closer to life and history. © 2006 Taylor & Francis Group, LLC.

Asian rhetoric has drawn much attention in American academia over the last three decades. Still, studies of Asian rhetorical traditions were often initiated from a “deficiency” model, in which the ...

Most rhetorical readings of Confucius's Analects have focused on his views on eloquence, reflecting an insuppressible impulse among comparative rhetoricians to match Confucian rhetoric to Greco–Roman rhetorical framework. My reading of the text argues that Confucius was more concerned about the suasory power of the multimodality of ritual symbols than narrowly verbal persuasion. To achieve the Way for restoring social unity and peace, Confucius emphasizes the ritualization of both the self and the others through studying history and performing rituals reflectively. I suggest, as the first Chinese rhetoric par excellence, the Analects shares some similar features with epideictic rhetoric.

This article attempts to demonstrate that the so-called Special Topics in Aristotle's Rhetoric are neither idia/eidē, endoxa, the traditional logos, nor pisteis as these terms are typically understood within the Aristotelian texts. After an analysis of these important technical terms, I conclude that the material in Rhetoric 1.4–15 is neither of these. Then, analyzing 1.4 as an example section, I argue that the bulk of the material in 1.4–15 is to be understood as previously independent texts, much of which was written for a non-rhetorical context, that were then inserted into a text that has become our Rhetoric by an editor who also added his own (awkward) transitions in order to try to seam these previously independent texts into a more coherent whole. This conclusion suggests that there may not have been a systematic or coherent conception of rhetoric within the Peripatetic school even as late as the first-century BCE when Andronicus edited Aristotle's texts—including the Rhetoric—into their form that has since been transmitted to us.

This article attempts to analyze the ineffable quality of ethos in a case study anout Frances Willard, contending that she succeeded with conservative middle-class audiences by invoking the ethos of the Methodist woman preacher, which she may have learned from her mentor Phoebe Palmer. Methodism encouraged women's moral activism, and Palmer, foreshadowing Willard's agenda, worked for many causes, all the while maintaining a genteel True-Womanly persona. Willard testified to Palmer's spiritual influence on her, and her speaking style also reflected Palmer's blend of intense commitment, spiritual restraint, refined appearance, sound logic, and seemingly artless eloquence. Both women's rhetoric came to seem dated in their final years, yet both left lasting legacies of social change in their communities.