Crowdfunding is a novel mechanism for garnering monetary support from the online public, and increasingly it is being used to fund science. This article reports a small-scale study examining science-focused crowdfunding proposals from Kickstarter.com. By exploring the rhetoric of these proposals with respect to traditional grant funding proposals in the sciences, this study aims to understand how the language of science may be imported into this popular genre.

"Assembling Arguments: Multimodal Rhetoric & Scientific Discourse, by Jonathan Buehl." Technical Communication Quarterly, 26(1), pp. 95–96

The book Rhetorical Touch by Shannon Walters opens with a reference to 18th-century philosopher Etienne Bonnot, abbe de Condillac’s Treatise of the Sensations in which he argues that all other sens...

This article examines the inter-relational role of genre and narrative in a social justice organization. Employing an interdisciplinary approach, this test presents a process-centered approach using genre ecology modeling and narrative maps. This approach can help scholars understand how genre and narrative dialectically promote collaboration and coordination while simultaneously promoting the process of consubstantiality and rhetorical identification in networked organizations.

This article presents an experimental pedagogical framework for providing technical professionals with practice on writing skills focusing on the development of their metacognitive rhetorical awareness. The article outlines the theoretical foundation that led to the development of the framework, followed by a report of a pilot study involving information technology professionals in a global setting using an online learning environment that was designed based on the framework.

In the fields of rhetoric, composition, technical communication, communication studies, writing studies, and iterations of similar related fields, disciplinary boundary-marking has provided ongoing...

This article examines how 18th-century technical communicators used spectacular science displays to critique audiences’ existing knowledge and advocate for alternative perspectives and technical practices. In addition to using disruptive rhetorical strategies such as amplification and contrary opposition, historical technical communicators heightened the wonder of their displays by disrupting audience expectations for the extended material and social scenes, including the objects, spaces, bodies, and cultural performances like gender that surrounded the demonstrations.

Reviewed by Michael MadsonMedical University of South CarolinaSince the 1990s, technical writing has oriented itself in various ways toward globalization studies and transcultural rhetorics. A grow...

This article examines the rhetoric employed by the Atomic Energy Commission and its successor, the Nuclear Regulatory Commission, to communicate the risks of nuclear power to legislators and the public. Close reading of official and unofficial documents demonstrates the importance of developing an effective risk-communication strategy in anticipation of danger rather than in response.

In a scientific dispute over the effects of atrazine on amphibians, chemical industry–funded and publically funded scientists present stunningly contrasting constructions of atrazine's environmental concentrations, persistence, and potential to harm. Considerable scientific uncertainties and variable ranges allow authors to construct preferred versions of the story of atrazine. These incommensurate rhetorical constructions, more the result of competing economic and environmental interests than of any paradigmatic misalignments, have prolonged the dispute not only over atrazine's effects but also over whether its sales should be banned.

The authors provide a robust framework for using rhetorical foundations to teach multimodality in technical communication, describing a pedagogical approach wherein students consider the rhetorical canons—invention, arrangement, style, delivery, and memory—when developing texts beyond print. Students learn to assess their own work, reflecting on how each canon contributed to the rhetorical effectiveness of their multimodal projects. The authors argue for using the canons as a rhetorical foundation for helping students understand technical communication in the digital age.

Interviews with 14 technical communicators reveal that skills in rhetorical invention help them creatively address communication problems. They define creativity in relation to four interrelated exigencies of invention: thinking like a user, reinvigorating dry content, inventing visual ideas, and alternating between heuristic and algorithmic processes. They recognize intrinsic factors such as curiosity and sympathy as motivations for their creativity, while being conscious of the external factors (people, money, and time) that may restrain creativity.

Reading historical intelligence community documents primarily through the lens of Kenneth Burke's essay "Semantic and Poetic Meaning," this article explores the history and stakes of the intelligence community's ongoing commitment to a problematic model of language use. The essay argues that the intelligence community's pursuit of a "mathematical" ideology of language is an attempt to render language "neutral" and to divorce rhetoric from ethics in ways that Burke anticipated, and with negative consequences for the generation of written intelligence reports and national policy decisions.

Coming on the heels of recent scholarship investigating scientific discourse in public contexts, Aimee Kendall Roundtree's Computer Simulation, Rhetoric, and the Scientific Imagination is a timely ...

Following reports spanning from the beginning of the OEF (Operation Enduring Freedom) and OIF (Operation Iraqi Freedom) conflicts to the early 2010s, this rhetorical investigation analyzes the U.S. military's diagnostic practices used to identify mild traumatic brain injury (mTBI) in blast-affected troops. Considering the notion of "wound/injury" as a possible boundary object, this paper discusses how the conceptual framing of "invisible" injuries may produce interruptions of distrust that inhibit effective diagnosis.

I explore the role of categories as rhetorical barriers in organizations responding to crisis (Veil, 2011 Veil, S. R. (2011). Mindful learning in crisis management. Journal of Business Communication, 48(2), 116–147. doi:10.1177/0021943610382294[Crossref] , [Google Scholar]). I analyze some problematic categories of the Department of Homeland Security (DHS) and the Federal Emergency Management Agency (FEMA) and the categories’ impact on the organizations’ response to Hurricane Katrina. My analysis shows that unintended and perverse consequences (Giddens, 1984 Giddens, A. (1984). The constitution of society: Outline of the theory of structuration. Cambridge, UK: Polity Press. [Google Scholar], 1987 Giddens, A. (1987). Social theory and modern sociology. Stanford, CA: Stanford University Press. [Google Scholar]) reversed the power of a key legitimated category (Orlikowski, 1995 Orlikowski, W. J. (1995). Categories: Concept, content, and context. Computer Supported Cooperative Work, 3, 73–78.[Crossref] , [Google Scholar]; Giddens, 1984 Giddens, A. (1984). The constitution of society: Outline of the theory of structuration. Cambridge, UK: Polity Press. [Google Scholar]) and exposed a set of reified categories (Giddens, 1984 Giddens, A. (1984). The constitution of society: Outline of the theory of structuration. Cambridge, UK: Polity Press. [Google Scholar]).

Click to increase image sizeClick to decrease image size Additional informationNotes on contributorsDavida CharneyDavida Charney is a professor in the Department of Rhetoric and Writing at the University of Texas at Austin. Her latest project is a book, Persuading God: Rhetorical Studies of First Person Psalms, to be published by Sheffield Press.NotesSummer Smith Taylor's research career was too brief, cut short by her death from illness at age 39 in 2011.

Much has been written about how to evaluate static graphics from the perspective of clarity, ethics, efficiency, and power relations. However, when considering interactive graphics, agency must enter the conversation. This article develops a typology to understand the balance of agency between the designers and users of interactive graphics. The authors use this typology to interrogate 2 contemporary theories of rhetorical agency advanced by Miller and by Herndl and Licona.

Teaching intercultural rhetoric and professional communication seminars has been one of my most enjoyable experiences as a college professor. It comes with a cost though. Finding relevant and updat...

Metis is an underexplored rhetorical counterpart to phronesis that can be described as a flexible, innovative intelligence used in unexpected or unprecedented situations. This article explores metis in relation to techne, praxis, and phronesis, arguing that our programs should strive to cultivate students' metic intelligence through client projects and service-learning experiences. Adapting Agile project management strategies used in software development may offer one means of scaffolding this learning.

This study reveals the discursive origins of the Autism MMR vaccine controversy through a rhetorical examination of the 1998 Wakefield et al. article. I argue the very practices of scientific publishing, specifically the tradition of hedging, help to create a scientifically acceptable text but also leave discursive gaps. These gaps allow for alternate interpretations as scientific texts pass from technical to public contexts, enabling insufficiently supported claims the standing of scientific knowledge among citizens.

This article examines how mirror neuron research from the neurosciences is incorporated by the field of group analysis and made to fit within the history and practices of the field. The approach taken is from science and technology studies’ discussion of “translation” across actor-networks. The article ends with the suggestion that a translation analysis indicates good reason for rhetoric and writing scholars to consider “multiple ontologies” and to understand neurodisciplinary work as invention.

Over the past two decades, scientific editors have attempted to correct “mistaken” assumptions about scientific images and to curb unethical image-manipulation practices. Reactions to the advent and abuse of image-adjustment software (such as Adobe Photoshop) reveal the complex relations among visual representations, scientific credibility, and epistemic rhetoric. Perelman and Olbrechts-Tyteca's model of argumentation provides a flexible system for understanding these relations and for teaching students to use scientific images ethically and effectively.

Abstract This article examines tutorials from the Web site, Instructables.com, to highlight the rhetorical possibilities of including personal narratives in instructions. The narratives in these tutorials offer detailed accounts of their authors' experiences when constructing their projects, thereby functioning as accounts of the authors' craft knowledge. Pitched to amateur hobbyists, rather than the professional audiences of many forms of conventional technical communication, these tutorials offer new ways of teaching craft knowledge and techniques. Keywords: amateurcraftinstructionsmotivationnarrative Additional informationNotes on contributorsDerek Van Ittersum Derek Van Ittersum is an assistant professor of English at Kent State University, where he teaches in the Literacy, Rhetoric, and Social Practice graduate program. His research examines new writing technologies and innovative writing practices.

Although Graham Pullin, an instructor of design, probably doesn't refer to himself as a technical communicator, he takes on the role of one in his book, Design Meets Disability. In this book, Pulli...

Abstract The authors argue that technical communication instructors are in a particularly apt position to teach social media as key to students’ lives as technical communicators and future professionals. Drawing on the concepts of reach and crowd sourcing as heuristics to rearticulate dominant cultural narratives of social media as deleterious to students’ careers, the authors offer a case study of an introductory professional and technical communication pedagogy that helped to disrupt uncritical deployments of social media. Keywords: crowd sourcingpedagogyreachsocial media ACKNOWLEDGMENTS The authors give many thanks to Dr. David J. Reamer and the students enrolled in his technical writing course at the University of Tampa for their feedback and comments on the student documentation published on Instructables. The authors also appreciate thoughtful and engaged reviewer comments that helped us to develop this article. Notes Students are not misguided in their concerns about social media use and its connection to employment, and perhaps even university admissions practices. As of May 13, Citation2013, the National Conferences of State Legislatures reports that social-media privacy protection laws are being introduced or are pending in 36 states. These states are seeking to stop the practice of employers and universities from requesting logins and passwords of employees or students to their social media sites. According to the conference, four states already have such protections, including Arkansas, Colorado, New Mexico, and Utah (para 1). These same laws are under debate as both industry and regulatory finances groups argue for the veracity of having access to social media outlets in order to monitor employee discussions of sensitive financial information (Eaglesham & Rothfeld, Citation2013, para 1). In the particular semester discussed, students all used Instructables to ensure they were working with the same interface and design features and to allow for more robust user-testing. We understand that some students in professional and technical writing courses might be eager to learn about and use social media for their professional development, but we see this position as equally capable of reinforcing the binary of good/bad that is worthy of complication. Neither position affords human agency because technology is the determinant factor in either a student's success or failure. Additional informationNotes on contributorsElise Verzosa Hurley Elise Verzosa Hurley is Assistant Professor of Rhetoric, Composition, and Technical Communication at Illinois State University. Her research interests include technical and professional communication pedagogy, visual rhetoric, and multimodal composition. Her work has appeared in Kairos. Amy C. Kimme Hea Amy C. Kimme Hea is Writing Program Director and Associate Professor of Rhetoric, Composition, and the Teaching of English at the University of Arizona, and author of Going Wireless: A Critical Exploration of Wireless and Mobile Technologies for Composition Teachers and Researchers.

The expanding use of social media such as Twitter has raised the stakes for teaching our students about individual and organizational ethoi. This article considers the role of organizations' Twitter feeds during emergency situations, particularly Hurricane Irene in 2011, to argue for a pedagogical model for helping students collaboratively code tweets to assess their rhetorical effects and to improve their own awareness and use of microblogging as a communication tool.

Although self-assessment is an important genre in both the academy and the workplace, it is often static. The resulting fixed identities are problematic in a creative economy that requires fluidity. Drawing on the work of Carruthers and Goffman, among others, we argue that memory and meditation, encompassing inventory and invention and coupled with rhetorical performance, constitute dynamic self-assessment.

Since we … know that there are at large in the modern world many militaristic and economic trends quite like those of Germany under the Hitlerite “science” of genocide, we should at least be admoni...

This article explores the ramifications of deploying free and open source software (F/OSS) for technical communication program development. Against the backdrop of the recession, the article draws on empirical research to examine how different stakeholders understand the F in F/OSS, its relationship with proprietary software, and the institutional contexts surrounding these technologies. It contributes four recommendations for working with F/OSS that might help programs shore up in tough times and thrive postdownturn.

With an ecological approach to the genres that circulate within communities of practice, this article traces the overlap between technical communication and online gaming communities in terms of their rhetorical uses of technical communication genres. Through shared practices, technologies, and epistemologies, online gaming environments call upon gamers to become technical communicators and provide opportunities for technical communicators to apply their expertise within the gaming industry.

This article presents a case study that examined how practices of visualization and text production converge in an experimental physics research setting. Findings suggest that visuals communicate meaning and become persuasive through their ability to index in different ways the technical dimensions of laboratory work. The author argues that examining the coproduction of visuals and texts in the scientific workplace contributes insights into the technical objectives and rhetorical motives they are designed to serve.

This article examines the role that reflective assessment plays in contributing to the quality of students' visual designs. Students who are required to account for their rhetorical decisions in the design of a document benefit from the practice of verbalizing those decisions. However, this study shows that students who engage in reflective assessment actually produce stronger visual designs as well. This effect should help determine the extent to which such assessments should be included in the classroom.

This article uses data obtained from a 2-year study—observation, survey, written- and verbal-artifact analysis, and interviews—of an interdisciplinary organization of pain management professionals to illustrate the analytic advantages of Mol and Latour's multiple-ontologies theories over incommensurability theory in understanding interdisciplinary practice. We demonstrate that pain science and medicine encompass a variety of practices that transcend disciplinary boundaries in ways not accounted for with incommensurability theory. After explicating multiple ontology theory and illustrating its analytic potential, we conclude by recommending a postplural model for inquiry into rhetoric of science.

Click to increase image sizeClick to decrease image size ACKNOWLEDGMENTS Space does not permit us to express adequate thanks to those who contributed essays for this special issue, nor to the more than 30 other scholars whose proposed essays we could not include. We hope that many of them will publish the work they proposed in this or other journals. Thanks also to the TCQ editors who helped and encouraged us throughout the development of the issue: Scott Mogull, Ken Baake, Ryan Hoover, Brent Henze, and the patient and kind Amy Koerber. Our humble thanks finally to the wise and generous scholars who served as reviewers of proposals and manuscripts: Michael Bokor, Daniel Ding, Sam Dragga, Richard Hunsinger, Robert Johnson, Kyle Mattson, Mya A. Poe, Jingfang Ren, Julie Stagger, and Huatong Sun. Additional informationNotes on contributorsHuiling Ding Huiling Ding is an assistant professor of professional communication at North Carolina State University. She has published in Technical Communication Quarterly; Rhetoric, Globalization, and Professional Communication; Written Communication; China Media Research; Business Communication Quarterly; Rhetoric Review; and English for Specific Purposes. Gerald Savage Gerald Savage is a professor emeritus from Illinois State University. He has published in numerous journals and essay collections and has coedited several books, including Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication, coedited with Han Yu and forthcoming from Wiley-IEEE.

This article examines 3 papers presented before the Cincinnati Academy of Medicine by 19th-century physician Julia W. Carpenter. The article identifies 3 strategies Carpenter used to negotiate the incompatible rhetorical expectations for women and for physicians. The published records of academy discussions provide evidence for Carpenter's colleagues' reactions to each strategy, revealing the complexity of her rhetorical situation and demonstrating the complex links among rhetorical practice, professional identity, and a communicator's social position.

This article examines professional boundary work in a set of medical journal theme issues about complementary and alternative medicine (CAM). Whereas these journals claim as their collective goal to bridge and blur boundaries between mainstream and alternative medicine, this article identifies and describes two chief rhetorical strategies through which the journals instead bolster and even expand those boundaries. These two strategies, constituting and categorizing, appear central to the demarcation of biomedical boundaries vis-à-vis CAM.

In this study, I compared initial drafts of job application cover letters by nontraditional students in an introductory professional writing course with those by traditional students to determine if prior workplace experience improves rhetorical adaptability in students' writing. Although one might expect nontraditional students to display more rhetorical adaptability, this study reveals no difference. These results suggest that minor changes in pedagogy may help nontraditional students use their workplace experience to improve workplace-oriented writing in the classroom.

This article builds on scholarship in technical communication, medical rhetoric, and visual communication and represents a portion of a grounded study of one medical workplace setting's visualization practices. Specifically, the author explores how medical images—as technologically and rhetorically rendered artifacts—make “present” (Perelman & Olbrechts-Tyteca, 1969 Perelman , C. , & Olbrechts-Tyteca , L. ( 1969 ). The new rhetoric . Notre Dame , IN : University of Notre Dame Press . [Google Scholar]) the material characteristics of disease and thereby perceptually and argumentatively afford the construction of knowledge about future cancer-care action.

This work was based on a case study of a university institute designed to bring university and industry leaders together to promote research and economic development. The article examines how key terms in technology transfer not only justified the institute but also constituted a ground for negotiating interests. Framed by Burke's and Bourdieu's theories of motive and space, the analysis examines the question of who or what authorizes the grounds for success in technology transfer.

In this article I examine The Lancet Iraq casualty reports for their demonstration of prefigured accommodation, a rhetorical strategy in which the authors anticipate and attempt to influence their work's wider popularization. My reading of the reports and accompanying commentaries attends to the introduction of journalistic features and calls to political action. As part of my analysis, I interview a lead author of the reports about his rhetorical concerns in composing the work of a politically engaged science.

Complex Worlds: Digital Culture, Rhetoric and Professional Communication is a collection of 11 essays (in four parts) that explores the complexity of digital technology in educational, industrial, ...

This article describes what scholarly multimedia (i.e., webtexts) are and how one teacher-editor has students compose these texts as part of an assignment sequence in her writing classes. The article shows how one set of assessment criteria for scholarly multimedia—based on the Institute for Multimedia Literacy's parameters (see Kuhn, Johnson, & Lopez, 2010 Kuhn , V. , Johnson , D. J. , & Lopez , D. ( 2010 ). Speaking with students: Profiles in digital pedagogy . Kairos: A Journal of Rhetoric, Technology, and Pedagogy , 14 ( 2 ). Retrieved from http://kairos.technorhetoric.net/14.2/interviews/kuhn/index.html [Google Scholar]) for assessing honor students’ multimedia projects—are used to give formative feedback to students’ projects.

This article describes the development of visual rhetoric in a historically significant museum exhibit. The study documents rhetorical change in the museum's displays, specifically in visual series depicting the horse's evolutionary development. The study also exposes the purpose of series patterning in the renovated display and the multiple views on scientific visualization this display implies. Such an analysis suggests the broad range of strategies in visual rhetoric available to science communicators working in the area of science popularization.

This study focuses on the intersection of visual rhetoric with rhetoric of science by examining the rhetorical context in which natural science illustrators operate as they represent paleontology. Field methods were employed to study the rhetorical context in which paleontology becomes represented through art; this article reports the findings from the field study and contextualizes the study in rhetorical theories of invention and a discussion of social versus scientific facts. The research highlights some differences between what experts know and what public audiences perceive, offering insight into why those differences exist.

This article analyzes the effects of a transparency view of language that is implicit in some technical discourses. Using a legal concept, the excited utterance exception to hearsay, as an exemplary discourse, I show that this view of language is predicated on social norms rather than empirical standards. Indeed, I argue, the measurement of accuracy using an empirical standard creates a situation in which the speaker's rhetorical concerns and the context can be ignored.

This article offers a heuristic for conceptualizing the broad contours of electronic instruction sets as they have developed for and in online environments. The heuristic includes three interconnected models: self-contained, which leverages the features of fixed instructional content; embedded, which leverages the features of user-generated metadata; and open, which leverages the features of mutable instructional content. Although the models overlap to some extent, their distinctions help to illustrate the changing nature of online how-to discourse.

Composition and rhetoric's attention to writing as cultural performance is expanded to analyze writing as organizational performance. A Foucauldian understanding of discourse enables the diagnosis of a technical writer's annual performance appraisal as grounded in 20th-century Taylorized management principles. Tenets from posthumanism—including a discarding of the liberal humanist subject in knowledge production and a leveraging of distributed cognition for enhanced performance of humans acting in concert with intelligent machines—enable a theoretical framework for repurposing this genre.