Written Communication

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July 2025

  1. Writing and Reading Qualitative Characters
    Abstract

    This essay concerns the ways in which qualitative social science research characters are constructed, and in turn read, by others. The persuasiveness of narratives is based as much on the reader’s response to the character—similar to the ways in which readers respond to literary characters—in emotional ways as it is on the rational presentation of evidence. This essay acknowledges the author’s subjectivity in relation to this topic; reviews the notions of narrative perspective, fidelity, emplotment, and verisimilitude; explores the role of narrative in social science research reports; presents background on how readers respond to literary characters; and applies these understandings to make the case that reading the presentation of social science research characters shares much with the ways in which readers respond to the actions of literary characters. The essay concludes with an argument that the construction of social science research reports includes the selective construction of participants as actors in a drama that in turn has an emotional impact on readers and with a description of the implications of this phenomenon for writers and readers of qualitative social science research reports.

    doi:10.1177/07410883251328314

April 2024

  1. Situating Evaluation and Authority: Direct Sponsorship in Letters of Recommendation
    Abstract

    The letter of recommendation (LOR) is a stylized form of direct sponsorship, a rhetorical appeal that confers favor on a person or object in keeping with the writer’s—or sponsor’s—character, authority, and expertise. In response to Swales’s call to “unveil” the rhetorical features of occluded genres, this research employs a move-step analysis to determine the rhetorical features of a sample of 83 LORs written by college faculty and administrators for a nationally competitive, postgraduate fellowship. This study finds five core moves expressed in its LOR sample: (1) sponsor positioning, (2) applicant performance, (3) applicant attributes, (4) future projection, and (5) audience appeals. Our discussion offers three key insights and provides macro-level takeaways in an effort to raise rhetorical awareness for LOR writers and requestors alike.

    doi:10.1177/07410883231222955
  2. Social Positioning and Learning Opportunities in One Student’s Textual Transition to College Writing
    Abstract

    Developing academic writers must continually position themselves discursively as they negotiate institutional, programmatic, and disciplinary contexts. The inextricable relationship of writing and identities raises questions of access to social identities in schools, a particularly salient issue when considering the complexities and challenges of the high school to college transition for students from historically marginalized groups. This study focuses on Jain, a first-generation Latino college student, as he positions himself as a writer over 18 months in response to a range of school-based writing tasks. My analysis finds that Jain’s identity negotiations are influenced by a history of social positioning in schools, as his stance-making patterns and sense of self as a writer reflect resources and opportunities he encounters. This study adds to research demonstrating the role teachers and institutions can play in (in)validating certain aspects of students’ identities and influencing belonging in school spaces, indicating a need for educators and researchers across K-12 and college contexts to continue to challenge the standardization of school writing and the prevalence of assessments that limit curricula and constrain identities.

    doi:10.1177/07410883231222954

July 2023

  1. Who’s a Vaccine Skeptic? Framing Vaccine Hesitancy in Post-Covid News Coverage
    Abstract

    U.S. print news coverage of Covid vaccine hesitancy represents a departure from previous depictions of vaccine skepticism as a problem of wrong belief. This article reports on a mixed methods study of 334 New York Times texts about Covid nonvaccination and vaccine hesitancy published between December 2020–December 2021. Texts were analyzed for common themes and compared with prior media depictions of vaccine skepticism. Findings show that texts published during phased Covid vaccine distribution framed nonvaccination as a response to structural inequities, while later texts returned to blaming individuals for their hesitancy. These findings attest to the durability of individualistic framings of health while also illustrating possibilities of alternative frames.

    doi:10.1177/07410883231169622

April 2023

  1. Conceptualizing Dialogic Literary Argumentation: Inviting Students to Take a Turn in Important Conversations
    Abstract

    Although authors often create literary texts in order to comment on issues of personhood and human relationships, reading and writing about literary texts in schools is often focused on close analysis of literary elements or exploration of one’s own experience with the text. Thus, students’ written arguments about literature typically do little work in the world toward understanding the human condition. In response, we argue for a theoretical and instructional framework of reading and writing about literature called Dialogic Literary Argumentation. Dialogic literary argumentation asks students and teachers to engage in reading, dialogue, and argumentative writing about how they and others make meaning out of literary texts, what the meaning says about what it means to be human together, and how we might act in and on the worlds in which we live. In this article, we explicate the various elements of this theoretical framework that situates the student’s literary argument within their own cognitive processes, social interactions in classroom events, and broader sociocultural contexts. Students’ composed arguments draw on multiple texts (the literary text, others in and beyond the classroom, their own experiences, the literary discipline, and the world), which are mediated by various classroom dialogues, scaffolds, and supports.

    doi:10.1177/07410883221148680

November 2022

  1. Erratum to Wreading on Online Literature Platforms
    doi:10.1177/07410883221135952

July 2022

  1. Online Data Articles: The Language of Intersubjective Stance in a Rhetorical Hybrid
    Abstract

    The data article is a digital genre that has emerged in response to new exigencies, namely, to make data more transparent and research processes more trustable and reproducible. Following White’s framework of intersubjective stance, this article draws upon statistical tools and collocational and discourse analyses to examine the linguistic resources deployed by authors to respond to both exigencies. The results show a high presence of dialogically contractive resources (above all, passive constructions and, only in one data article section, inanimate subjects) by which authors do not fully engage with dialogic alternatives (heteroglossic disengagement). Dialogically expansive resources (anticipatory it-subjects and we-pronouns) are extremely rare, corroborating that the authors’ stance is neither monoglossic (undialogized) nor heteroglossically engaged. Further, the discourse functions and ensuing pragmatic effects of the prevailing intersubjective stance resources, significantly different between and among the data article sections, including their associated abstracts, reveal the construal of very distinct dialogic spaces for writer-reader interaction within this article type. Such intra-generic variation may be explained by the social (and rhetorical) action that the genre fulfills, namely, to describe and highlight the value of the research data.

    doi:10.1177/07410883221087486

April 2022

  1. The Heartbeat of Poetry: Student Videomaking in Response to Poetry
    Abstract

    This article contributes to an emerging body of scholarship on multimodal composition in the poetry classroom through a study of Finnish lower secondary students’ digital videomaking in response to poetry. The study explores students’ use of semiotic resources in their interpretive work in transmediating a poem into a digital video, with a particular interest in their use of sound elements. Based on social semiotic theory of multimodality, the analysis shows how the students in a variety of ways used sound elements, together with other semiotic resources, to explore their interpretation of the poetic text. Sound elements in particular became a key resource in the interpretive work, giving the students the opportunity to elaborate on topical issues of interest and importance to them while reinforcing their social agency. The study demonstrates the relevance of sound elements in students’ digital composing and explorations of poetry. Furthermore, it reveals how the students showed a capacity as well as a willingness to act, to have influence, and to make substantiated claims for recognition regarding critical issues related to sexuality and society.

    doi:10.1177/07410883211070862

April 2021

  1. Acknowledgements
    doi:10.1177/07410883211001491
  2. The Role of Error Type and Working Memory in Written Corrective Feedback Effectiveness on First-Language Self Error-Correction
    Abstract

    This study examined the role of error-type and working memory (WM) in the effectiveness of direct-metalinguistic and indirect written corrective feedback (WCF) on self error-correction in first-language writing. Fifty-one French first-year psychology students volunteered to participate in the experiment. They carried out a first-language error-correction task after receiving WCF on typographical, orthographic, grammatical, and semantic errors. Results indicated that error-type affected the efficacy of WCF. In both groups, typographical error-correction was performed better than the others; orthographic and grammatical error-correction were not different, but both were corrected more frequently than semantic errors. Between-group comparisons showed no difference between the two groups in correcting typographical, orthographic, and grammatical errors, while semantic error-correction was performed significantly better for the direct group. Results revealed that WM was not involved in correcting typographical, orthographic, and grammatical errors in both groups. It did, however, predict semantic error-correction only in response to direct-metalinguistic WCF. In addition, the processing component of WM was predictive of semantic error-correction in the direct WCF group. These findings suggest that error-type mediates the effectiveness of WCF on written error-correction at the monitoring stage of writing, while WM does not associate with all WCF types efficacy at this stage.

    doi:10.1177/0741088320986554

April 2020

  1. Acknowledgements
    doi:10.1177/0741088320908680
  2. Inventing Others in Digital Written Communication: Intercultural Encounters on the U.S.-Mexico Border
    Abstract

    At a multinational company, daily written communication between staff, supervisors, customers, and suppliers is frequently conducted using digital tools (e.g., emails, smartphones, and texting applications) often across multiple nationally, linguistically, and conceptually defined borders. Determining digital tools’ impact on intercultural encounters in professional environments like these is difficult but important given the sheer volume of digital contact in technical and professional environments and the ongoing global struggle to broker peace and productivity amid communities’ many perceived differences. Using examples drawn from a case study of binational manufacturing sister companies, I build on recent work in professional, networked written communication to analyze two WhatsApp exchanges, one between a central study participant and his customer, another between the participant and an employee. This study shows how asynchronous digital communication tools created complex “silences” in writing between participants. In these silences (e.g., a lack of or delayed response to a text) individuals try to explain others’ actions for themselves. Drawing on a combination of third-generation activity theory and Latourian actor-network theory, I show that while explaining others’ actions in writing with whatever cultural shorthand is available may remain a common part of everyday life and research, it can be a poor guide for explaining others’ actions, especially in digital writing. My study shows how research of, and instruction in, digital tool use in intercultural writing contexts requires attention to the material conditions and objectives potentially shaping one’s own as well as others’ composition choices.

    doi:10.1177/0741088319899908

April 2019

  1. Acknowledgements
    doi:10.1177/0741088319836814
  2. Multidimensional Levels of Language Writing Measures in Grades Four to Six
    Abstract

    This study examined multiple measures of written expression as predictors of narrative writing performance for 362 students in grades 4 through 6. Each student wrote a fictional narrative in response to a title prompt that was evaluated using a levels of language framework targeting productivity, accuracy, and complexity at the word, sentence, and discourse levels. Grade-related differences were found for all of the word-level and most of the discourse-level variables examined, but for only one sentence-level variable (punctuation accuracy). The discourse-level variables of text productivity, narrativity, and process use, the sentence-level variables of grammatical correctness and punctuation accuracy, and the word-level variables of spelling/capitalization accuracy, lexical productivity, and handwriting style were significant predictors of narrative quality. Most of the same variables that predicted story quality differentiated good and poor narrative writers, except punctuation accuracy and narrativity, and variables associated with word and sentence complexity also helped distinguish narrative writing ability. The findings imply that a combination of indices from across all levels of language production are most useful for differentiating writers and their writing. The authors suggest researchers and educators consider levels of language measures such as those used in this study in their evaluations of writing performance, as a number of them are fairly easy to calculate and are not plagued by subjective judgments endemic to most writing quality rubrics.

    doi:10.1177/0741088318819473

April 2018

  1. Composing for Affect, Audience, and Identity: Toward a Multidimensional Understanding of Adolescents’ Multimodal Composing Goals and Designs
    Abstract

    This study examined adolescents’ perspectives on their multimodal composing goals and designs when creating digital projects in the context of an English Language Arts class. Sociocultural and social semiotics theoretical frameworks were integrated to understand six 12th grade students’ viewpoints when composing three multimodal products—a website, hypertext literary analysis, and podcast—in response to a well-known literary text. Data sources included screen capture and video observations, design interviews, written reflections, and multimodal products. Findings revealed how adolescents concurrently composed for multiple purposes and audiences during the literature analysis unit. In particular, students viewed projects as a platform to emotionally affect and entertain a broader audience, as well as a conduit through which they could represent themselves as composers. Emphasis was placed on creating cohesive compositions—ranging from close modal matching to building meaning at a thematic level and creating a multisensory experience indicative of the novel’s narrative world. These findings contribute a multidimensional understanding of adolescents’ various and interacting multimodal composing goals and have implications for leveraging modal affordances in the classroom.

    doi:10.1177/0741088317752335

October 2017

  1. Call for Papers: Special Issue on Writing and Science
    doi:10.1177/0741088317737905
  2. Acknowledgments
    doi:10.1177/0741088317737910

October 2016

  1. Acknowledgments
    doi:10.1177/0741088316669118

October 2015

  1. Acknowledgments
    doi:10.1177/0741088315603318

October 2014

  1. Acknowledgments
    doi:10.1177/0741088314551324

July 2014

  1. Call for Papers: Special Issue on Writing and Ritual, Faith Communities, and Religious Practices
    doi:10.1177/0741088314544567
  2. Situating Transnational Genre Knowledge: A Genre Trajectory Analysis of One Student’s Personal and Academic Writing
    Abstract

    Scholars have recently begun to conceive of literacy practices as drawing from resources that are simultaneously situated and extracontextual. In particular, studies of transnational literacy affirm the importance of both locality and movement in literacy studies. Continuing this inquiry into the situated and dispersed nature of transnational literacy, the author investigates the distinct effects that shuttling between national contexts have on the accumulation and use of genre knowledge. Specifically, through a case study of one Third Culture Kid student writer, the author reports on how her genre knowledge develops in response to transnational relocations between Italy and the United States and the way this transnational genre knowledge informs her writing of a high-stakes in-school genre. This case illustrates the value of rhetorical genre studies for understanding the situated and dispersed nature of transnational literacy and begins to outline the distinctiveness of transnational boundary-crossing practices.

    doi:10.1177/0741088314537599

January 2014

  1. In Memoriam: William Vande Kopple, Written Communication Author and Editorial Board Member
    doi:10.1177/0741088313515421

October 2013

  1. Acknowledgments
    doi:10.1177/0741088313498363

October 2012

  1. Call for Papers Special Issue: Methodologies for the Study of Written Communication II: Inherent Methodological Tensions and New Analytic Strategies for the Study of Writing
    doi:10.1177/0741088312461349
  2. Acknowledgments
    doi:10.1177/0741088312461753

October 2011

  1. In Memoriam: Summer Smith Taylor (October 29, 1971- February 15, 2011)
    doi:10.1177/0741088311419637

January 2011

  1. Erratum
    doi:10.1177/0741088310393939
  2. Call for Papers
    doi:10.1177/0741088311398642

July 2010

  1. Writing Material in Chemical Physics Research: The Laboratory Notebook as Locus of Technical and Textual Integration
    Abstract

    This article, drawing on ethnographic study in a chemical physics research facility, explores how notebooks are used and produced in the conduct of laboratory science. Data include written field notes of laboratory activity; visual documentation of in situ writing processes; analysis of inscriptions, texts, and material artifacts produced in the laboratory and assembled in notebooks; and an in-depth interview with an expert chemist whose research and writing formed the basis of this investigation. Findings from this study suggest that the notebook occupies a negotiated space between the scientist’s contingent response to exigency in the laboratory and the genre-specific strategies that he or she deploys to communicate his or her work outside the laboratory. This text, the author argues, might therefore be understood as a locus in the sense that it facilitates a reflexive process whereby inscriptions are used both to interpret a-perceptual chemical phenomena in time, and, through their inclusion and integration in the notebook, to discipline that interpretation over time. Tracing the way inscriptions move between material synthesis, on the one hand, and text production, on the other, this article ultimately offers a methodical approach for investigating how the material, technical, and symbolic dimensions of writing and text converge in a modern scientific workplace.

    doi:10.1177/0741088310371777

April 2009

  1. Written Communication Special Issue Call for Papers Writing and Medicine
    doi:10.1177/0741088309332047

January 2009

  1. The Construction of Author Voice by Editorial Board Members
    Abstract

    Studies of blind manuscript review have illustrated that readers often form impressions of or speculate about unknown authors' identities in the manuscript review task. In this article, the authors extend that work by examining the discursive and nondiscursive features that play a role in readers' active construction of author voice. Through a survey completed by 70 editorial board members of six journals in applied linguistics and rhetoric and composition, the authors identify quantitative and qualitative trends in reviewers' practices regarding voice construction. Findings indicate that many readers do build impressions of an author's identity when reviewing anonymous manuscripts and that the rhetorical nature of the review task may lead readers to attend more to some discursive features than to others.

    doi:10.1177/0741088308327269
  2. Editor's Note
    doi:10.1177/0741088308328007

July 2008

  1. Editor's Introduction: A Continuing Conversation About Methodological Problems and Prospects
    doi:10.1177/0741088308320481

April 2008

  1. Editor's Introduction: Writing and New Media Special Issue
    doi:10.1177/0741088308315610

October 2007

  1. Acknowledgments
    doi:10.1177/0741088307308238

January 2007

  1. Acknowledgments
    doi:10.1177/0741088306297976

July 2006

  1. Commenting on Writing: Typology and Perceived Helpfulness of Comments from Novice Peer Reviewers and Subject Matter Experts
    Abstract

    How do comments on student writing from peers compare to those from subject-matter experts? This study examined the types of comments that reviewers produce as well as their perceived helpfulness. Comments on classmates’ papers were collected from two undergraduate and one graduate-level psychology course. The undergraduate papers in one of the courses were also commented on by an independent psychology instructor experienced in providing feedback to students on similar writing tasks. The comments produced by students at both levels were shorter than the instructor’s. The instructor’s comments were predominantly directive and rarely summative. The undergraduate peers’ comments were more mixed in type; directive and praise comments were the most frequent. Consistently, undergraduate peers found directive and praise comments helpful. The helpfulness of the directive comments was also endorsed by a writing expert.

    doi:10.1177/0741088306289261

January 2006

  1. Sixth-Grade Teachers’ Written Comments on Student Writing: Genre and Gender Influences
    Abstract

    This article examines the influence of genre and gender on comments written by 108 sixth-grade teachers in response to two narrative and two persuasive papers. There were significant genre differences. Process, conventions, artistic style, and format were the focus of significantly greater numbers of comments directed to narrative writing. In contrast, meaning, organization, effort, and ideology were emphasized to a greater degree when teachers responded to persuasive writing. Teachers tended to indicate and make greater numbers of corrections and to provide more criticisms and lessons, explanations, and suggestions when the work was attributed to a male writer. Female teachers generally wrote greater numbers of comments and tended to indicate and make more corrections. Generally, teachers were reluctant to engage with the ideologies in students’ writing. There was a correlation between convention errors and the number and types of comments.

    doi:10.1177/0741088305282762

October 2005

  1. Commitments to Academic Biliteracy: Case Studies of Francophone University Writers
    Abstract

    This article examines the appropriation of academic biliteracy by three French-speaking students at an English-medium university in the Canadian province of Québec. Drawing on Hornberger’s continua model of biliteracy, Bourdieu’s critical social theory, and philosophical hermeneutics, the author conceptualizes individual biliterate development as a subjective and intersubjective evaluative response to social contexts of possibilities for biliteracy. Case study data were collected during 2 ½ years and included autobiographical and text-based interviews, inventories and analyses of academic writing in English and French, classroom-based observations, field notes, and documentation of the legal, historical, institutional, and demographic contexts. Analyses of the participants’ negotiations and trajectories of bilingual academic writing development reveal the challenges and resources of bilingual writers to uphold their commitment to academic biliteracy within English-dominant institutional and disciplinary contexts. Implications for the advancement of multilingual academic literacies are drawn.

    doi:10.1177/0741088305280350
  2. Acknowledgments
    doi:10.1177/074108830502200404

October 2004

  1. Acknowledgments
    doi:10.1177/074108830402100406

July 2003

  1. Dissertation Acknowledgements: The Anatomy of a Cinderella Genre
    Abstract

    Although sometimes considered to be only marginally related to the key academic goals of establishing claims and reputations, acknowledgements are commonplace in scholarly communication and virtually obligatory in dissertation writing. The significance of this disregarded “Cinderella” genre lies partly in the opportunities it offers students to present a social and scholarly self disentangled from academic discourse conventions and personally thank those who have shaped the accompanying text. Beyond the role it plays in academic gift giving and self-presentation, however, the textualization of gratitude reveals social and cultural characteristics, an intimation of disciplinary specialization within a broad generic structure. This analysis of the acknowledgements accompanying 240 Ph.D. and M.A. dissertations written by nonnative speakers of English suggests that personal gratitude is mediated by disciplinary preferences and strategic career choices, reflecting one way in which postgraduate writing represents a situated activity.

    doi:10.1177/0741088303257276

April 2002

  1. Marginal Pedagogy: How Annotated Texts Affect a Writing-From-Sources Task
    Abstract

    Historically, annotations have provided a means for discussing texts and teaching students about reading practices. This study argues that giving students annotated readings can influence their perceptions of the social context of a writing-from-sources task. Over 120 students read variously annotated letters to the editor, wrote response essays, and answered recall and attitude questionnaires. Evaluative annotations influenced students'perceptions of the text: Passages annotated with positive evaluations were rated as more persuasive than identical passages without annotations; passages annotated with negative evaluations were perceived as less persuasive. Students' global attitudes to the issue were unaffected. Evaluative annotations seemed to decrease student writers' reliance on summary and encourage advanced engagement with source materials. However, some annotations appeared to have negative impacts on essays, causing students to include irrelevant information. Ahypothesis that the perceived position of the annotator shapes students'conceptions of the rhetorical task is advanced and lent limited support.

    doi:10.1177/074108830201900203

January 2002

  1. Contextualizing Toulmin's Model in the Writing Classroom: A Case Study
    Abstract

    Although Toulmin models of argumentation are pervasive in composition textbooks, research on the model's use in writing classrooms has been scarce'typically limited to evaluating how students' essays align with the model's elements (claim, data, warrant, qualifier, rebuttal, backing) construed as objective standards. That approach discounts Toulmin's emphasis on context. In contrast, this study of a major university's summer composition program for high school students employs Wenger's notion of communities of practice and Bakhtin's notion of response to trace how classroom contexts mediate students' and teachers' understandings of a Toulmin model. The article presents a case study of a controversy that emerged when participants attempted to identify the main claim in one student's essay. The controversy arose, the analysis suggests, as participants positioned competing tacit and explicit representations of claims with/against other rhetorical terms (for example, thesis), variously interpreted the assigned tasks, and negotiated over tasks and texts.

    doi:10.1177/074108830201900105
  2. Representing Gun Owners: Frame Identification as Social Responsibility in News Media Discourse
    Abstract

    Critical discourse analysis of a 75,000-word corpus of newspaper articles, editorials, and letters to the editor reveals the presence of a cosmopolitan worldview-frame and its effects on representations of gun owners in the United States. This cosmopolitan worldview, which includes cultural frames of reliance on others, specialization, risk avoidance, and government responsibility for risk reduction, results in the marginalization of gun owners and the silencing of frames and information that would counter it. This study demonstrates that the frames news media adopt in covering contentious social issues can not only silence participants in public debate but hamper efforts to find common ground on those issues. Socially responsible news media should instead explore and report on the variety of frames in play regarding a range of social issues in an effort to educate their audiences and, in so doing, promote public debate.

    doi:10.1177/074108830201900103

October 2000

  1. In Memoriam
    doi:10.1177/0741088300017004001
  2. The Water in the Fishbowl: Historicizing Ways with Words
    Abstract

    Arguing that the immediate historical context of desegregation is vital to an understanding of Shirley Brice Heath's Ways with Words, this article reports on materials from the archives of Heath's research housed at the Dacus Library of Winthrop University. What emerges from reading Heath's letters and other materials at the time she was researching Ways with Words is a portrait of an ethnographer trying to negotiate existing stereotypes and raw tensions in the scholarly and public discourse on race while attempting to adhere to the tenets of the ethnographic approach of the 1970s. Taking a critical race theory approach, the article suggests that these materials indicate that Ways with Words could most fruitfully be read at this point as a story of the persistence of prejudice—a story that suggests the failure of the arguments in favor of desegregation to broker lasting reforms toward equity, and one that reveals the different and racialized meanings literacy acquires in response to historical shifts.

    doi:10.1177/0741088300017004002

January 2000

  1. Does Holistic Assessment Predict Writing Performance?: Estimating the Consistency of Student Performance on Holistically Scored Writing Assignments
    Abstract

    This study addressed the question, “How consistently do students perform on holistically scored writing assignments?” Instructors from 13 introductory writing classes at two colleges were asked to provide essay sets written by their students in response to the three to five most important writing assignments in their classes. In all, 796 essays were collected from 241 students. The study drew on a pool of 15 experienced judges to evaluate the essays. Each essay set was scored holistically and independently by 6 of the judges who either ranked or graded the essays in the set. All papers written by a particular student were scored by the same judges. Pairwise correlations of the scores assigned to each essay set were computed for each judge and then averaged across judges. The average of these correlations was 0.16, indicating very low consistency of holistically scored student performance from essay to essay. This result suggests that drawing conclusions from one or even a few writing samples is problematic.

    doi:10.1177/0741088300017001001

July 1998

  1. Rhetoric and Rational Enterprises: Reassessing Discourse in Organizations
    Abstract

    Commentary: It is easier to articulate the issues addressed in this piece today than it was when Written Communication first published it in 1985; we now have the familiar idioms of postmodernism, cultural studies, and reception theory to help illuminate the paradigm that we were arguing governs everyday communication behavior in organizations. In particular, while terms such as contingency, intersubjectivity, shared understandings, social construction of meaning, and discourse communities were familiar enough at the time in the fields of philosophy and critical theory, they had not yet influenced textbooks in organizational communication. Instead, these textbooks were dominated by the human resource and social systems models of the organization at work and by prescriptive approaches to writing. We drew on the work of contemporary theorists (Polanyi, Popper, Kuhn, Toulmin, Perelman, and others) to support the notion that, like scientific communities, organizational communities are “rational enterprises” that develop rules and protocols for the admission and analysis of evidence—criteria which individual practitioners internalize unevenly, imperfectly, and tacitly, and which evolve over time in response to new situations, but which govern the construction of meaning. Through the analysis of a particular case of strategic communication (and one that was deliberately ordinary, not exceptional), we were interested in demonstrating how important the larger context is in shaping communication, how meaning is negotiated by writer and audience, how “good writing” depends less on transmitting a “message” or even adapting a specific format than on tapping (or reenvisioning) shared but tacit recognitions about what is important in the organizational context. Looking back, we are gratified that these observations now seem commonplace, and also that we addressed them in humanistic, cognitive, and philosophical terms to argue the centrality—and complexity—of consensus making. One of the closing sentences still seems like an appropriate call to continue such an inquiry: “In a world marked by divergent values, galloping change, and the need for ethical approaches to problem solving, a rhetoric that both acknowledges the human complexity of decision making and suggests a practical rationale for producing consensus is needed.”

    doi:10.1177/0741088398015003003