As I read and reread Young’s text for this review, I was struck by news of the activist and professor Cornel West stating, during an October 12 speech at the “Faith in Ferguson” rally, “I didn’t co...

This article shows how brief psycholinguistic reading experiments can illustrate the effects of various grammatical features, pique students’ interest, and position them to construct their own understanding of English grammar, separate from the teacher’s dictates.

The growing disparity in the cultural and linguistic backgrounds in U.S. classrooms of teachers and students suggests that there is a critical need for teachers to be knowledgeable and prepared to effectively teach this diverse population of students. In a longitudinal research study conducted in two 3rd grade classrooms in the Southeastern region of the United States, researchers examined the impact of a sustained and generative model of professional development on teachers’ sense of agency and their understandings of what it means to be a writing teacher with multilingual students (Flint, Kurumada, Fisher, and Zisook, 2011; Flint, Zisook, and Fisher, 2011). In this article, we add to this empirical work by focusing on pedagogical practices that strengthened the writing curriculum and teachers’ understandings of the children they teach. The pedagogical shifts, which happened over an extended period of time, were marked by two distinct and interconnected processes: (a) teachers began to understand and adopt the discourse of writing workshop and then use it as a mediator of students’ thought to promote student voice; and (b) teachers gradually released their control over students’ authorial voice and agency for writing. These processes enabled students to share more about their lives, beliefs, and interests, and for their teachers to recognize the uniqueness and perspective each child brought to the classroom.

This essay discusses the competing rhetorical styles of two volumes that appeared in the 1880s to remember Abraham Lincoln. One volume, edited by Alan Thorndike Rice, remembered Lincoln in a refined-official style. A second volume, by William Herndon and Jesse Weik, captured Lincoln in a middling-vernacular style. Using automatic coding and close reading, the authors show that Herndon-Weik’s middling-vernacular style put a focus on the “personal” Lincoln. Rice’s essayists, instead, featured an “official” Lincoln set apart from the everyday man. The authors argue that these contrasts were a contributing factor to the different critical reception they received.

ABSTRACT Combining Zeno’s rhetorics of the open hand and closed fist, Nachmanides addressed the heirs of Rashi to defend Maimonides. Polemical letters were a vehicle for this controversy, and a major example is his “Letter to the French Rabbis.” Using cleverly organized arguments and a brilliantly learned style of allusion to Biblical and rabbinic texts, called “shibutz,” Nachmanides influenced his addressees to mitigate a herem (ban) against students of Maimonides. Nachmanides sought to unify the warring factions rather than to achieve victory for either side, and his densely packed allusions to texts all the combatants revered comprise common ground for reconciliation.

My bookcase holds many contemporary books on “style”—or to use the Aristotelian term, lexis—in written communication. They are largely concentrated on such matters as clarity, conciseness, and cons...

Sonic Persuasion is predominantly a history of sound in twentieth-century American culture that offers examples of how sound functions argumentatively in specific historical contexts. Goodale argues that sound can be read or interpreted in a manner similar to words and images but that the field of communication has largely neglected sound and its relationship to words and images. He shows how dialect, accents, and intonations in presidential speeches; ticking clocks, rumbling locomotives, and machinic hums in literary texts; and the sound of sirens and bombs in cartoons and war propaganda all function persuasively in rhetorical ecologies that contain words, images, and technologies. The book opens with an anecdote that foreshadows Goodale's basic mode of operation. FDR's iconic phrase “The only thing to fear is fear itself” loses much of its persuasive power when encountered only as words on a page. A significant aspect of its rhetorical force was Roosevelt's use of a pause after “fear” and before “is.” The silent pause invited listeners to fill in the gap with their own imagined fears and allowed Roosevelt to break this tension with a strong emphasis on “is” that focuses the audience's attention on “fear itself” (1–2). The cadence and sound of his voice was tailored to take advantage of the persuasive affordances of radio and does not translate to the page. Rather than isolate sound as an object of study in the manner of sound studies, Goodale's examples and close readings prompt his readers to integrate sound into the mainstream of rhetorical scholarship.Along with McLuhan, Goodale argues that humanities researchers have neglected “ear culture.” Following critiques of modern and Western visual bias, he locates the origin of this tendency in Plato's allegory of the cave and its reproduction in scholarship that emphasizes texts and archives. Even though twentieth-century technologies have increasingly made it possible to archive sound, most digitization projects have centered on archiving texts and images, with some of the online sonic archives being almost “as ephemeral as speech itself” (5). Texts and images are also much easier to reproduce in print journals that are still the valued venue for scholarship. And sound has failed to transcend disciplinary boundaries. While words are still central to English departments and images are still central to art departments, they are both engaged widely across many fields in a way that sound is not—sound predominantly remains the scholarly property of music departments. Even the field of speech communication, for Goodale, gave up its previous emphasis on voice and sound after the invention of television—film, television, and the internet have long surpassed the phonograph and radio as areas of interest in communication (6). While there is a growing movement surrounding sound, from Jonathan Sterne in sound studies to Joshua Gunn in communication, Goodale maintains that a significant hurdle for sound's wider dissemination across the humanities is that it is difficult to “read” in the traditional humanities sense of the term. His book sets out to show how these difficulties can be overcome. Less a theoretical treatise on sound, than a series of close readings that practice this form of sound criticism, the book seeks to show that sound can be read closely and on par with images and words.In chapter 2, “Fitting Sounds,” Goodale develops readings of recorded presidential speeches to show that a significant shift occurred in the sound of presidential oratory in the period between 1892 and 1912. Grounding these readings in the notion of a “period ear,” he culls together evidence from the language of political cartoons to verbal cues in early phonographic recordings and literary novels to public speaking textbooks to show how the mixing of dialects and accents influences presidential rhetoric. Over this period, the increase in foreign-speaking immigrants, the rising influence of labor on politics, the dissemination of recording technologies, and changing ideas of masculinity drive a shift from a theatrical or orotund style through a transitional period to a vernacular, instructional voice. The orotund style, which Goodale examines through short, close readings of the speeches of Grover Cleveland and William McKinley, is modeled on Shakespearean actors and conveys a sense of elite class and power in its weightiness and gravitas. Every letter and every word is articulated clearly and heard distinctly. The style is marked by rolling r's and y's pronounced like a long i rather than ee (28). This kind of slow pacing and specific pronunciation was often needed to project to larger crowds in the less than ideal acoustic surroundings in which political speeches were often delivered. Goodale identifies a transitional, contextualizing moment marked by works such as Mark Twain's Huckleberry Finn, whose characters spoke in a more vernacular style, by actors such as Henry Irving, who rejected the orotund style in one of the first phonographic recordings of Richard III, and by speech teachers such as Brainard Gardner Smith, who began to advise orators to “speak as if before friends” (33). Goodale shows the turn in oratory that favored the instructional, plain style of professors through a close analysis of an early recording from Theodore Roosevelt's 1912 campaign that combined bits of his stump speech “The Right of the People to Rule” and his Progressive Party convention speech, “Confessions of Faith.” Roosevelt edited the speeches into a four-minute recording that was intended to reach broader audiences in the home and the saloon. Roosevelt fails to trill his r's, fails to pronounce every consonant and syllable, and speaks in the key of C (ascending and descending along the scale), in an attempt to mimic popular music, much of which was written in that key. The changing historical context created certain “sonic expectations” among public audiences that prompted Roosevelt to become the first president to sound like the people, providing Goodale with evidence that persuasively demonstrates the significance of sound in Roosevelt's recordings.Chapter 3, “Machine Mouth,” focuses on the quintessentially modern sounds of the clock and the locomotive to examine how sound can pierce or fragment identity and transform into a “sonic envelope” that protects and strengthens identity and community. What began as a “war of the working class against the clock” is taken up and celebrated by modern artists and composers and eventually turns into the accepted ambient sound of modernity. Pre–WWI artists, writers, and composers, embrace the deterritorializing of modern noise. Cubists such as Pablo Picasso and Georges Braque paint with sharp staccato lines that run through their subjects, fragmenting them into multiplicities. Goodale reads this as imitating the sharp sound of modernity and its effect on listeners. Braque's Woman with a Guitar (1913) exemplifies this technique, featuring lines cutting through the figure that connote the lines of a musical staff or the strings of a guitar. Futurists such as Carlo Carra and Fillipo Tommaso Marinetti challenge visual artists and poets to render sound and noise through movement, vibration, and color. Carra sees sounds as always “freed from their origin” (58) and uses techniques such as acute angles, oblique lines, and subjective perspectives to translate these sonic sensations into images. Umberto Boccioni observes that “an object moving at speed (a train, a car, a bicycle) appears in pure sensation in the form of an emotional ambience, which takes the form of horizontal penetrations at acute angles” (58). However, this cultural work serves to familiarize and domesticate these sounds, which produces “sound envelopes.” Goodale argues that futurist poet Marinetti's attempts to imitate the ear's ability to hear simultaneous sounds from multiple directions anticipates Hitler's orations. Marinetti's writing is intentionally disturbing, violent, and chaotic. But rather than fragmenting the self, Hitler used “the sound of his voice, his mechanized armies, and the crowd to unify a massive group into a single body politic” (61). Hitler uses the microphone, loudspeaker, and radio to envelop his listeners in sound. Vocal domination and the manipulation of applause create a comforting sonic envelope. Triumph of the Will, for example, uses microphones, martial music, cheers, church bells, and Hitler's amplified voice to “make an incredibly persuasive aural experience, one that bathed listeners in an impermeable sonorous envelope” (64). Adapting to these initially jarring modern sounds, audiences recompose them into a soundscape that creates identification rather than disrupts identity—in Hitler's case with disastrous results. Goodale examines a number of sonic artists up through bluesman Bukka White's integration of locomotive sounds into song to show how this “period ear” transforms over time—modern sound starts as jarring assault and becomes ambient soundscape. Radio plays a key role in this transformation because listeners can control the volume, turn to stations that align with preestablished identities, place the radio in familiar environments such as the home or church, and place the radio at the center of a sonic envelope rather than experiencing a sonic assault from all sides.In chapter 4, “The Race of Sound,” Goodale examines sonic persuasion even more directly, showing how tropes related to race were eventually used to upend mainstream sonic segregation. This chapter focuses on music cultures of the interwar period and the ways musicians collaborated directly and indirectly in order to navigate the record industry's racialized genre categories and eventually rearticulate them. Goodale provides close readings of a recorded oral history from ex-slave Phoebe Boyd, a radio episode of Amos and Andy, and Billie Holiday's recording of “Strange Fruit.” Because sound recordings were still dominant in this pretelevision era, determination of race often had to be made through voice, which is more rhetorically malleable than bodies, problematizing the commonplace that voice is a truer reflection of the self. The heights of audio technologies—phonograph and radio—made “sonic passing” through vocal and musical style a significant rhetorical strategy (78), and musicians regularly upended segregation by performing together in clubs and studios and imitating each other's styles. The chapter is awash in examples, but the focus on Holiday directly links sonic persuasion to the metaphor of coloring: color as skin, as tone in music or sound, and as rhetorical trope (97). Following Cicero and Seneca, Goodale sees tone as casting “light or darkness on events, facts, and personalities,” coloring listener's interpretations of an argument (97). “Color” is a verb that connotes change; it conveys the idea of influencing or distorting perception that isn't limited to the visual. In 1933, Holiday joins an integrated group put together by Benny Goodman in which she is prompted to sing “straight” or in a white style, because of the sonic expectations of the time and the need to “market race” (92). But by 1939's recording of “Strange Fruit,” her signature color/ing came front and center. Holiday took her style into the antilynching protest song in order to color the listener's perceptions just as FDR did with his speeches. Goodale writes: The south's purported goodness, for example, gets an ironic treatment when Holiday twists phrases like “sweet and fresh” while eliding “gallant” into something sonically less than a full word…. Her intonation of “sudden”… is rapid, thus turning the word into an example of itself. When she forces out the word bulging, she imitates with her voice the visual appearance of something being forced outward. The word breeze is elongated, and the letter b in blood drips from Holiday's lips like the life force of the victims she describes. When Holiday sings drop her voice briefly ascends then descends in a long glissando. At the end of the dragged out drop, Holiday's vibrato sonically mimics the tension of the long rope bouncing at first then quivering, then remaining still. Her voice has gained in intensity until this moment but then fades out, suggesting that it is at this point in the song when the lynching has occurred and life has ended. (99–100) She renders the words through a form of sonic persuasion that colors them in sounds that conflate the multiple meanings of the term—race, sound, and influence—creating a sonic envelope that colors the listener's experience.In Chapter 5, “Sounds of War,” Goodale concludes his analyses with an examination of sound in the cold war period. He analyzes sonic manipulations in cold war propaganda, specifically the ways that civil defense sirens and the sounds of dropping bombs were used to greater and lesser effects. Goodale looks at the educational film Duck and Cover's misguided use of the siren, which is intended to ease fears by teaching preparedness but ends up amplifying those fears; Hollywood's use of diving bombs in the Roadrunner cartoons, which actually succeeded in alleviating fears of bombing; and the persuasive impact of sonic manipulation in President Johnson's “Daisy” campaign ad from 1964. While the sound of the air raid sirens pierced the audience's sonic envelope, the Roadrunner and Wile E. Coyote cartoons turn the sounds of war into comic familiarity, enveloping the listeners in a safer aural environment. In addition to providing his typical contextualization that places creator Chuck Jones as a member of Hollywood's left, Goodale offers a close reading that centers on the Doppler effect. Christian Doppler actually identified the effect using light, noticing that as an object approaches you its light waves are compressed and shift toward the higher visual frequency, blue light, and that as it moves away it shifts into light waves that are stretched into the red end of the spectrum. Christoph Ballot first tested the theory with sound, having trumpeters play on a moving train. Moving toward the listener the sound waves are compressed into the higher frequencies, and moving away they are stretched into the lower frequencies where the sound correspondingly moves down the musical scale in pitch (118). Goodale notes how this materiality of sound operates rhetorically in the Wile E. Coyote cartoons: It is a sound from the perspective of a particular listener: the listener away from whom the bomb travels. These are the sounds produced by a culture that has, since 1812, bombed others and not been bombed itself. Listen to a war film in Germany, and you are likely to hear a very different sound; the sound of something falling toward the listener has a gradually ascending or constant high-pitched scream, not an almost musical, falling whistle. The sound of the falling bomb that Jones made famous in the 1950s is the sound perceived by people who are bombers and not the bombed. It is the sound of survival, not of death. (118–19) The listener enthymematically fills in the phenomenological sonic position of survival, which is reinforced by Wile E. Coyote's continued survival after every pratfall. This kind of enthymematic identification is central to Goodale's chapter and analyses. In his discussion of America's use of soundless bombing videos during the Gulf War, he draws on Kathleen Hall Jamieson's concept “empathematic,” which combines enthymeme and empathy, filling in the argumentative warrants and identifying with the subject positions the argument offers. But the lack of sound in the grainy, video-game-like propaganda videos left American audiences “little possibility of stepping into the shoes of the Iraqis and completing the argument about the real effects of bombs” (127). The Iraqis had been turned into caricatures that survive rather than humans being bombed and thus worthy of empathy.Since Sonic Persuasion is predominantly a history of sound, readers in philosophy will find smaller amounts of theoretical development and readers in rhetoric will find a reliance on a relatively traditional sense of rhetoric. Rhetorical concepts such as the enthymeme and identification are predominant in Goodale's examples, and he adopts a relatively traditional model of interpretation based on historical context and close reading, his goal being critical awareness. What is exciting about the sonic turn for many is the potential to develop newer rhetorical concepts and theoretical models out of engagements with sound. While Goodale hints at this potential, his interpretive practice stays within relatively well-recognized territory.1 But it is important to acknowledge what is significant about book on its own terms. Just as it became clear in the late 1990s that we could no longer talk about cultural studies without digital technologies, since culture was becoming so intimately tied to the digital, Goodale makes the case that in the twentieth century we can't talk about rhetoric without sound, since persuasion has been so intimately tied to the sonic. For a broader readership in communication or composition, the book provides a persuasive rationale for acknowledging how sound potentially impacts all acts of persuasion. Sonic Persuasion makes the case for opening the field to a wide array of engagements with sound, and while it doesn't always take us to these diverse places and methods—affect beyond meaning, engagement beyond interpretation, method beyond close reading and historical context—it does provide clear disciplinary grounds for these pursuits, making it difficult to neglect the sounds that fragment and envelop everyday acts of persuasion and the slickest media manipulations.

This article explores how three writers in ecology understand and enact a disciplinary writing style. To accomplish this, it draws on theoretical approaches to style from sociolinguistics and linguistic anthropology, as well as analyses of drafts of coauthored texts and video-recorded literacy history and discourse-based interviews. This study finds that metaphor and embodied actions such as gestures are valuable sites for comparing writers’ stylistic understandings and practices. The three writers expressed broad agreement when describing the qualities of good scientific writing, using similar verbal and gestural metaphors, such as Communication as Journey and entailments of the Conduit Metaphor. Yet in discourse-based interviews, specific stylistic choices provoked conflicting preferences not only between writers but even within them over time, as they sometimes changed their minds about what they had preferred over a year earlier. These conflicting and changing views, and the writers’ arguments for them, complicate popular notions of writing style: that a particular discipline has a style uniformly shared among experts and that experts’ mastery of their own style is stable and absolute. The finding that stylistic disagreements are undergirded by similar metaphors in language and gesture highlights the ways our stylistic understandings are tied to life histories and are also deeply embodied. Working from a sociocultural perspective, I provide a richer, more complex empirical and theoretical understanding of what it means to command a particular disciplinary style.

Book Review| March 01 2014 Rhetorical Style: The Uses of Language in Persuasion Rhetorical Style: The Uses of Language in Persuasion. By Jeanne Fahnestock. New York: Oxford University Press, 2011; pp. 464. $99.00 cloth; $39.95 paper. Andrew C. Hansen Andrew C. Hansen Trinity University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2014) 17 (1): 189–193. https://doi.org/10.14321/rhetpublaffa.17.1.0189 Cite Icon Cite Share Icon Share Twitter Permissions Search Site Citation Andrew C. Hansen; Rhetorical Style: The Uses of Language in Persuasion. Rhetoric and Public Affairs 1 March 2014; 17 (1): 189–193. doi: https://doi.org/10.14321/rhetpublaffa.17.1.0189 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2014 Michigan State University Board of Trustees. All rights reserved.2014 Article PDF first page preview Close Modal You do not currently have access to this content.

ment workshop gone awry. A session on responding to student work—meant to introduce the commenting philosophies fundamental to writing studies—became derailed when faculty failed to accept the orthodoxy of deemphasizing grammar and sentence-level concerns in favor of global issues, such as content development, elaboration, and arrangement. As Cole notes, such conflicts between writing studies’ principles and the beliefs of faculty in the disciplines are common. Cole responds to the issue pragmatically, reasoning that we will ultimately have greater success in persuading disciplinary faculty of our writing across the curricu-lum / writing in the disciplines (WAC/WID) philosophies if we make some effort to address what they see as the most pressing concerns with student writing. To this end, he provides a list created by faculty on his campus of ten “things ” university students should know about writing—a list he hopes will be revised as needed, over the years, and accepted by all faculty at his institution. He ends with a call to bring “discussions of grammar pedagogy out of the margins, and reconsider how grammar instruction might be optimally reintegrated into our classrooms.”

Corporate social media policies construct what Herndl and Licona term “constrained agency,” an ambiguous, contradictory agent function. Drawing on an analysis of 31 corporate social media policies, this article argues that these policies create constrained agency in two ways: they establish contradictory expectations for a writer's voice by requesting both individual and corporate-friendly voices, and they create a seemingly paradoxical situation where employees both do and do not represent the company. These policies shed light on the complex constructions of agency within corporations and encapsulate the workplace tensions that accompany the affordances of social media tools.

This study of 29 teachers from four states in the US investigated teachers' orientations towards writing and the influences on their beliefs. Through interviews about writing instruction, the researchers found significant differences between teachers in high and low-income schools. While teachers in high-income schools valued rhetorical style, developing voice, and reading-writing connections, teachers in low-income schools focused on grammar, mechanics and sentence structure. Teachers in high-income schools appear to be exercising more choice in curricular materials and valuing quality of writing beyond grammar and mechanics, whereas teachers in low-income schools are using specific curriculum mandated by the districts. Influences on teachers' orientations included school context, programs and materials, and assessments. The study raises concerns that students in low-income schools are missing out on authentic, challenging, and meaningful writing opportunities since the focus is on skills-based instruction. The findings point to the need for teachers to provide all students with opportunities to develop rhetorical style, voice, and reading-writing connections in addition to grammar, mechanics, and sentence structure.

This study traces Renaissance and post-Renaissance technical writers' use of classical rhetoric in English instruction manuals on the sport of falconry. A study of the period's five prominent falconry manuals written by four authors—George Turberville, Simon Latham, Edmund Bert, and Richard Blome—reveals these technical writers' conscious use of classical rhetoric as an important technique to persuade readers to accept these authors' authority and trust the information they were disseminating. These manuals employed several classical rhetorical techniques: invention by using ethos and several classical topics, classical arrangement, the plain style, and adaptation of the orator's duties. The explanation for this classical influence rests in the authors' own knowledge of classical rhetoric derived from sources such as Thomas Wilson, as well as the sources from whom these authors obtained their knowledge of falconry. The article ends by suggesting the origins through which these classical rhetorical techniques influenced the writing of the manuals.

Abstract This study examines the case of the American philosopher John Dewey as rhetor and public intellectual in China in 1919–1921 to elucidate the lived rhetoric of pragmatism. In China, Dewey gave more than 200 lectures to large academic and general audiences on topics such as education, philosophy, and science. This lecturing activity represents a remarkable and complex rhetorical situation as it involves Dewey addressing an audience not familiar with his ideas and potentially open to persuasion. Using recently discovered lecture notes written by Dewey and translations from the Chinese interpretations of his lectures, I argue that his lectures evinced a pragmatist rhetorical style that attempted to reconstruct dominant habits of thought and communication among his Chinese audiences. In so doing, this study advances our understanding of Dewey as rhetor and the theoretical grounds of the pragmatist rhetoric of experience and synthetic conflict.

This article makes a case for using Jane Austen’s Pride and Prejudice as a tool for skill-based writing instruction in the composition classroom. The novel employs prose strategies such as commonplaces and amplification that become springboards for class conversation about prose style and student writing. Additionally, the novel’s characters admit to difficulties with composition, such as language usage and organization in letter writing, that seem eerily familiar to those voiced by novice writers in a freshman writing course. Mangiavellano contends that students eagerly seek out ways the novel reminds them of their own lives, and he argues that Pride and Prejudice in the composition classroom can reflect back to students versions of their academic selves just as much as it does their personal selves.

This article argues that popular sports media (such as websites, TV shows, and tweets) can be used in the freshman composition classroom to introduce students to academic argument and to encourage them to reimagine their own writing styles. Because sportswriters, broadcasters, and analysts frequently try to persuade someone of something, the intellectual operations that take place in many types of sports writing make them vibrant examples of academic argument. Asking students to read—and ultimately learn—from sports writing, which is often written in a personal, humorous, and experimental style, inspires students to revisit their own writing style and can teach them about the relationship between form and content. Specifically, Gubernatis Dannen uses David Foster Wallace’s essay “Roger Federer as Religious Experience” to demonstrate relationships between content and prose style strategies. For many students, thinking about sports and sports writing opens up larger possibilities of thinking and writing in college.

Abstract The relationship between William James and the stoics remains an enigma. He was clearly influenced by reading Marcus Aurelius and Epictetus throughout his career. Some work has been done on the thematic convergences between Jamesian pragmatism and stoic thought, but this study takes a different path. I argue that the rhetorical style that James uses in arguing for his moral claims in front of popular audiences can be better understood if we see it in light of the stoic style of argumentation. I look at a text James read closely and recommended to close acquaintances—Marcus Aurelius's Meditations—to extract a sense of stoic rhetorical style. James's use of the stoic's tactics of vivid examples and rhetorical questions to shape the rhetorical experience of his audience and to thereby make his points becomes understandable as a possible extension of the stoic style of persuasion.

Reviews Ryan Stark, Rhetoric, Science, and Magic in Seventeenth-Century Eng­ land. Washington, D.C.: Catholic University of America Press, 2009, pp. vii-234. ISBN: 978-0-8132-1578-5 Ryan Stark has written what is in many ways a charming book, right down to its physical presentation whose quaint details give it the look and feel of an earlier age—the age evoked by Stark's title. That title, however, is a bit misleading since his proper subject is the enduring controversy over seventeenth-century prose style, namely, the causes of its arguable shift from Jacobean and Caroline exuberance to Restoration "plainness." Stark himself takes leave to doubt that any formal shift actually took place because the prose literature of the later seventeenth century, including that of experimental science, demonstrably retains the figured language of its predecessors—although, significantly, not to the same florid degree. In this opinion, he departs from critics like R. E Jones, Robert Adolph, and now apparently Ian Robinson, who would yet persuade us that this literature does not and should not employ figuration, owing to the alleged influence of the "new" science. Needless to say, the attempt to abolish metaphor is at least as old as Aristotle, not to mention a linguistic impossibility since we rely on tropological usage when we want to express new ideas and practices like those science itself is perpetually producing—a point Stark makes. Nonetheless, this particular bout of expressive austerity has as its locus classicus in Bishop Sprat's curiously authoritative misreading of Bacon in his History of the Royal Society, whom he represents as strenuously averse to figurative speech against every indication to the contrary, beginning with the "sensible and plausible elocution" that Bacon recommends in The Advancement ofLearning for the transmission of human knowledge. If in Stark's formulation one pole of the stylistic controversy is again represented by experimental science, the novelty of his argument comes from experimentalism's presumptive opponent—magic or occult knowledge— with which Stark contends the practitioners of the new science saw their own empirical and mechanical innovations in immediate and urgent competition. Such competition in his view generated the later seventeenth-century's focus on prose decorum and specifically what Stark calls occultism s charmed rhetoric," "enchanted tropes" and "numinous language," to which he argues Rhetonca, Vol. XXX, Issue 2, pp. 199-219, ISSN 0734-8584, electronic ISSN 15338541 . U2012 by The International Society for the History of Rhetoric. All rights re­ served. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Rights and Permissions website, at http://www.ucpressjournals.com/reprintlnfo.asp. DOI. 10.1525/RH.2012.30.2.199. 200 RHETORICA the virtuosi of the Royal Society and their supporters in the larger culture of the Restoration took concerted exception. Accordingly, the book begins by invoking Donne's First Anniversary where "new philosophy" forever "calls all in doubt," and proceeds to describe yet again how Francis Bacon allegedly dismantled the pre-modern world of platonizing similitude, familiar to us from Foucault and before him, Huizinga. Stark then extends Bacon's enterprise of disenchantment to the chemist Daniel Sennert and Joseph Glanvill, interspersed with a generically invidious comparison of Browne's notionally "occult" rhetoric in the Religio Medici with Hobbes' account of "scientific" usage in Leviathan, from which Stark concludes that the evidence for a stylistic shift is ideological as against formal. That is, the issue of prose decorum stands for other epistemological and partisan commitments in the seventeenth century, as indeed it always has, which Stark rather loosely associates with the Restoration's abiding suspicions of republicans, dissenters and the papacy. Although Stark does not spell out the precise semantics of either party, he attributes to the experimentalists an insistence on the evident, ordinary and apparently conventional sense of speech, construed as undertaking the "rhetorical cure" of occultism's glamorous delusions, which aspired to reveal the secrets of things hidden from the Fall, if not from the beginning of the world. By setting such strict bounds to the signification of speech, it is Stark's thesis that seventeenth-century science sought not only the disenchantment of Nature but...

In this study, I use think-aloud protocol methods to determine how students respond to their teacher’s conversational and nonconversational written feedback on their writing.

Reviews 443 Stephen McKenna, Adam Smith: The Rhetoric of Propriety (Rhetoric in the Modern Era), Albany: State University of New York Press, 2006. x + 184 pp. ISBN 0-7914-6581-0 In a roundabout effort at offering praise, allow me to preface this review with information about the reviewer. I value histories that connect Adam Smith s "neoclassical aesthetic values"—such as "propriety and taste"—to social dynamics such as "class difference." McKenna derides this work as z reductivist" and "inadequate by itself" (p. 57), opting instead to focus on the history of ideas, the long intellectual heritage behind Smith's rhetorical theory. Despite reservations about such intellectual history, I admire Adam Smith: The Rhetoric ofPropriety. The question arises: What has McKenna done to impress this otherwise skeptical reviewer? To begin with, McKenna uncovers and explores Smith's debt to past rhetoricians, such as Plato, Gorgias, Aristotle, and Cicero. After summarily dismissing Marxist and post-structuralist accounts of propriety, McKenna explains why Adam Smith's rhetorical theory should be glossed in ancient Greek and Latin. Previous scholarship has depicted Smith as a "new" or "neo­ classical" rhetorician. Following others, such as Gloria Vivenza, McKenna chronicles Smith's dependence on earlier sources, particularly his ground­ ing in classical rhetoric. If Smith is among the first modern social scientists, then not just Smith himself, but economics and sociology as well, owe a debt to classical rhetorical theory. McKenna focuses on six precepts that characterize a classical view of propriety and that were appropriated by Adam Smith. In this genealogy, propriety 1) participates in the natural order of things, 2) is often recognized through the visual senses, 3) leads to a pleasurable aesthetic experience, 4) requires public performance, 5) involves a mean between extremes, 6) and depends upon circumstances (pp. 28-29). McKenna follows traditional tributaries as they feed an 18th-century British stream of rhetorical theory. For instance, the arch-stylist Gorgias feeds into David Hume's epistemological skepticism and the Scotsman's attention to pathetic appeal (pp. 31-32). Plato's insistence that propriety include a regard for the different types of soul contributes to Adam Smith's effort at promoting a stylistic plasticity able to mold various character types (p. 36). McKenna also follows contemporary contributions to Smith's rhetorical theory. In the writings of John Locke and the Royal Society, we see propriety defined in terms of the "plain style" so popular among empirical scientists. In the writings of Frances Hutcheson and Anthony Ashley Cooper, Third Earl of Shaftesbury, we witness a relation among notions of "common sense,' rhetorical propriety, and the moral/aesthetic sensibility. Bernard Lamy and François Fénelon attend to propriety's aesthetic dimension, thus influencing Henry Home Lord Karnes, David Hume, and Joseph Addison. McKenna reminds his reader that Adam Smith remains the focal point by explaining how Smith positioned his own work on propriety against this lively and discordant set of voices. For instance, M^cKenna explains that Smith set 444 RHETORICA himself against Hutcheson and Fénelon by denying an innate moral sense, yet Smith readily adopted Lamy's contention that people recognize propriety through the visual senses (pp. 62-64). Chapters 2 and 3 amount to a narratio of past and contemporary sources to prepare the reader for McKenna's remaining confirmatio about Smith's rhetorical theory The last two substantive chapters treat Adam Smith's Lectures on Rhetoric and Belles Lettres alongside his Theory ofMoral Sentiments, arguing against the common scholarly belief that the Theory laid the moral and ethical ground­ work for the Lectures. Rather, McKenna contends that the Lectures underpin the Theory by exploring "the basic elements of human thought and action," which make ethical behavior possible (p. 76). McKenna also explains that Smith brought something new to the conversation about propriety: "Smith's idea that the intention to communicate a given passion or affection originates in sympathy is an entirely new contribution to the theory of the rhetorical propriety" (p. 88). Seemingly mundane moments, such as Smith's extensive discussion of direct and indirect description, become fascinating when seen through McKenna's illuminating perspective. Allow one extended quote to exemplify but by no means exhaustively capture the...

The preacher Henry Ward Beecher was once the most famous man in America. Although he is now often unnoticed, history has attested to Beecher's influence on important elements of contemporary rhetorical style and homiletic theology. In his largest pronouncement on the theory of preaching, his Yale lectures, Beecher set out a theory of preaching that declared the goal of preaching to be a core transformation of the listeners through an aesthetic connection to the Divine presence. As a part of this process, Beecher argued in favor of an ecumenically Christian form of “taste” that would sensitize the audience to the existence of a new kind of knowledge: a divinely inspired linkage of logos and pathos that Beecher referred to as the Doctrine of Love.

ABSTRACT One of the strongest voices against rhetorical excess in the Renaissance can be found in Montaigne's Essays. It is no wonder, then, that the author's own style has often been associated with a Stoic terseness that matches a professed goal of writing sans estude et artifice—in other words, without rhetoric. But when we consider the volatile political context in which Montaigne was writing, it becomes apparent that his stylistic restraint accomplishes far more than an effect of transparency. Focusing on the figure of emphasis-one in which the rhetor allows his audience to infer an additional meaning from what he says or does not say—this article explores the connection between the restraint of Montaigne's prose style and the classical art of covert argument.

Although Orwell's essays—particularly “Shooting an Elephant”—are used in freshman composition classes as stylistic models of clarity for student to imitate, this practice is pedagogically unsound because Orwell's essays are examples of the contemplative essay, whose aims are very different from those of the expository prose students learn to write in composition classes.

The authors describe two pedagogical strategies—rhetorical sentence combining and rhetorical pattern practice—that blend once-popular teaching techniques with rhetorical decision making. A literature review identified studies that associated linguistic and rhetorical knowledge with success in engineering writing; this information was used to create exercises teaching technical communication students to write Introduction, Methods, Results, and Discussion (IMRaD) reports. Two pilot studies report promising results: Preliminary findings suggest that students who were taught this method wrote essays that were perceived as significantly higher in quality than those written by students in a control section. At the same time, however, the pilot studies point to some challenges and shortcomings of exercise-oriented pedagogies.

Abstract William F. Buckley afforded conservatives of all stripes a provocative rhetorical style, a gladiatorial style, as I term it. The gladiatorial style is a flashy combative style whose ultimate aim is the creation of inflammatory drama. I claim that conservatives encountered Buckley’s potent arguments about God, government, and markets and the gladiatorial style simultaneously. The theatrical appeal of Buckley’s gladiatorial style inspired conservative imitators with disparate beliefs and, over several decades, became one of the principal rhetorical templates for the performance of conservatism.

This essay expands style pedagogy to include teachers' comments on student writing. To do so, it analyzes three major studies on response and the conceptions of style they both reflect and perpetuate. Ultimately, this essay argues that to teach style effectively though written commentary, we must use language that moves beyond impression and considers the rhetoricality of students' stylistic choices.

Abstract In 1531, Julius Caesar Scaliger published his Oratio pro M. Tullio Cicerone contra Des. Erasmum, a scathing attack on Erasmus occasioned by the publication three years earlier of Erasmus's Dialogus Ciceronianus sive de optimo dicendi genere, which, in turn, had attacked the proponents of the view that Cicero was the best and only model for good Latin rhetorical style. Erasmus never responded in print to Scaliger's vituperative “oration” (in reality, a pamphlet meant to be circulated among the literati). This paper argues that Erasmus did not respond because Scaliger's insults were so vile and beside the point that they did not deserve serious attention. A rhetorical re-reading of the Oratio provides some insight into the “proper” conduct of insults more generally, especially as they are meant as vehicles for “upward mobility” in a Res publica litteraria.

In 1531, Julius Caesar Scaliger published his Oratio pro M. Tullio Cicerone contra Des. Erasmum, a scathing attack on Erasmus occasioned by the publication three years earlier of Erasmus’s Dialogus Ciceronianus sive tie optimo dicendi genere, which, in turn, had attacked the proponents of the view that Cicero was the best and only model for good Latin rhetorical style. Erasmus never responded in print to Scaliger’s vituperative “oration” (in reality, a pamphlet meant to be circulated among the literati). This paper argues that Erasmus did not respond because Scaliger’s insults were so vile and beside the point that they did not deserve serious attention. A rhetorical re-reading of the Oratio provides some insight into the “proper” conduct of insults more generally, especially as they are meant as vehicles for “upward mobility” in a Res publica litteraria.

In this essay I analyze the plain style as conceived of and used by the Lollards, a late fourteenth-century religious group. I argue that the same practices that set Lollard reading and writing apart from orthodox discourse were foundational to the Lollards' departures from orthodox belief, theorizing language and style in such a way that meaning was free from priestly mediation. This demonstrates the importance of the Lollard plain style as both a marker of heresy and a precursor to subsequent notions of plainness.

“Voice” is no longer a hot term in composition journals. Yet it continues to deserve scholarly attention, in part because it is still often referred to in classrooms and seems applicable to new forms of electronic communication. At the same time, we should avoid taking an either/or stand on the usefulness of “voice” as a term. This is a case where we should embrace contraries, by advocating concepts of “voice” on certain occasions and resisting the term on others.

446 RHETORICA sensitive passages (one satirizing Samuel Johnson's prose style is particularly cutting)" (xi). Again, one wishes for a textual apparatus that would bring those changes to light. In sum, while the volume does not make a notable contribution to the rich and complex textual history of Blair's Lectures, this is a perfectly usable edition of the text accompanied by an excellent Introduction. H. Lewis Ulman The Ohio State University Le Livre de la Rhétorique du philosophe et médecin Ibn Tunilüs (Alhagiag bin Thalmus). Introduction générale, édition critique du texte arabe, traduction française et tables par Maroun Aouad. Paris, Vrin,«Textes et Traditions», 2006. CXXIX p. + 177 p. ISBN : 978-2-7117-1916-0. 46€. Après une brève présentation d'ïbn Tumlüs (= IT), l'introduction évoque l'importance que revêt le Livre de la Rhétorique d'un point de vue biogra­ phique: ce traité prouve avec évidence—ce qui n'a jamais été fait jusqu'à présent—qu'IT est un disciple d'Averroès puisqu'il a utilisé ici un texte phi­ losophique du Cordouan, le Commentaire moyen à la "Rhétorique" d'Aristote. Le Livre de la Rhétorique est ensuite situé dans l'économie générale de l'Introduction à l'Art de la Logique d'IT (conservé dans un unicum de l'Escurial), dont il occupe environ 20% du nombre total de folios—c'est dire son importance—puis parmi les différentes sciences énumérées par l'auteur dans son prologue (il faut distinguer à ce titre la rhétorique de tradition philosophique et la rhétorique purement arabe, qui s'occupe du style, de la langue, sans trop se soucier de la vérité ou de la vraisemblance de ce qui est dit). Le plan du Livre de la Rhétorique, repris en détail infra (p. CXXIII-CXXIX) et qui a l'avantage de donner une idée générale de ce dont traite IT, est suivi d'une section (p. VI-X) où M. Aouad (= MA) examine avec précision les sources du Livre de la Rhétorique, en ne tenant compte que des convergences littérales (et non doctrinales) qui existent entre IT d'une part et Averroès, al-Fârâbï et Avicenne d'autre part. Les phrases ou expressions communes à IT et aux trois philosophes sont très nettement mises en évidence grâce à une saisie en caractères gras dans de nombreux passages du Livre de la Rhétorique (tous cités dans l'annexe, p. LXXXVIII-CXXII). Il ressort de ces analyses que la source principale d'IT est le Commentaire moyen il la "Rhétorique" d Aristote d’Averroès—et ce, pour l’ensemble du Livre de la Rhétorique—que ses sources secondaires (IT indique lui-même avoir utilisé des «livres») sont Avicenne (Rhétorique du Shifâ ), Averroès (Abrégé de la Rhétorique) et al- Fârâbï [Livre de la Rhétorique)—très majoritairement dans les cinq premiers folios du Livre de la Rhétorique—et qu'IT ne s'est pas directement appuyé sur la traduction arabe de la Rhétorique d’Aristote. MA examine ensuite, citations d'IT à l'appui, le but et la méthode du Livre de la Rhétorique (p. X-XV). Ni commentaire, ni abrégé, ce traité au Reviews 447 statut si particulier se propose de préparer le néophyte à une étude plus poussée de la rhétorique. Si on le compare au reste de la tradition arabe, IT piopose un traitement assez inattendu de la rhétorique: non seulement il ne ménage qu’une place très secondaire à la valeur politique de cet art, mais il procède aussi a une réinterprétation—bien plus profonde que ne fut celle de ses prédécesseurs—des moyens de persuasion à la lumière des sciences juridico-theologiques de 1 Islam. La méthode suivie dans le Livre de In Rhétorique est explicitement présentée par son auteur: utilisation d autres livres, refus de traiter certains points trop particuliers ou procéd...

Margaret Cavendish took an active part in the Royal Society's discussions about plain style. Her contributions to the Royal Society's plain style discussions were closely connected to her scientific practices, both of which explicitly and implicitly challenged the practices of the Royal Society. In her own rhetorical practices, Cavendish modeled herself as a reader and writer of scientific texts, and her challenges to the discursive and experimental practice of seventeenth-century science make her a compelling figure in the rhetoric of science.

332 RHETORICA Darstellung der Entwicklung des Genres Stâdtebeschreibung bzw. Stâdtelob von der Antike bis in Guicciardinis Zeit. Guicciardinis im Titel der Arbeit genanntes Werk (Descrittione di tutti i Paesi Bassi altrimenti detti Germania inferiore, 1567) wird nicht besprochen; wichtigstes Ergebnis für die Forschung zu dieser Schrift dürfte eine gegen Ende gemachte Feststellung des Autors sein: "No feature which one meets within Guicciardini's Descrittione seems to be without precedent." (S.355, Anm.69) Ein hilfreiches Register (S. 356-373) und ein Nachweis der Erstpublikationen der Beitrâge (S.374) beschliefien den Band. Wer ihn zur Gànze oder auch nur in Ausschnitten liest, wird dem Autor Bewunderung für die Breite seiner Interessen, seine Kenntnis der Primàr- und Sekundàrliteratur und die Detailgenauigkeit seiner Analysen nicht versagen. Dabei kônnte man sich auf Melanchthon berufen, welcher in seiner Rhetorik in einem Abschnitt über das Kommentieren sagt: "[...] qui eo est vel usu vel ingenio, ut in auctoribus videre possit, quur hoc loco, quur sic singula tractentur, ilium vehementer probandum censeo." Auch diese Passage ist Classens Analyse natürlich nicht entgangen (vgl. S.264). Johannes Gôbel Universitat Tubingen Lindal Buchanan, Regendering Delivery: The Fifth Canon and Ante­ bellum Women Rhetors. Studies in Rhetorics and Feminisms Series. Carbondale: Southern Illinois University Press, 2005. 202 pp. With the publication of Lindal Buchanan's Regendering Delivery, South­ ern Illinois University Press's Studies in Rhetorics and Feminisms series has become the national leader in book-length studies of gender and rhetorical performance. While only the seventh in the series, Regendering Delivery is the fourth to deal with this subject (the others are Nan Johnson's Gender and Rhetorical Space in American Life, 1866-1910, Carol Mattingly's Appropriate [ing] Dress: Women's Rhetorical Style in Nineteenth-Century America, and Roxanne Mountford's The Gendered Pulpit: Preaching in American Protestant Spaces'). Building on these works, Buchanan adds to our understanding of antebellum women's opportunities and strategies for speaking in public, par­ ticularly in three areas: elocutionary instruction for girls in public schools, public speaking occasions for young women in private colleges, and delivery styles of antebellum women activists. A central claim of Regendering Delivery is that throughout history, Amer­ ican women have had far greater access to elocutionary instruction than has been commonly thought. In Chapter 1, "Readers and Rhetors: School­ girls' Formal Elocutionary Instruction," Buchanan offers evidence that in the eighteenth and nineteenth centuries, girls as well as boys were taught elocu­ tion as part of their reading curriculum. Eighteenth-centurv readers such as Reviews 333 Noah Webster s popular American Selection ofLessons in Rending and Speaking included elocutionary instruction (both actio and pronuntiatio) and sample debates and declamations for practice. Textbooks acknowledged schoolgirls as an audience (e.g., through instructions on conduct), making clear that reading and elocution were first thought to be gender-neutral subjects. As Buchanan s analysis shows, it was not until the nineteenth century that sep­ arate readers for girls and hoys were published, with selections from oratory omitted in some hooks for girls. Nevertheless, pronuntiatio continued to be taught, and girls participated in school-sponsored exhibitions in which they spoke before audiences, as Buchanan richly illustrates in Chapter 2. Chapter 2, "Practicing Delivery: Young Ladies on the Academic Plat­ form, ' offers a decisive response to Robert J. Connors's controversial claim that co-education was responsible for the demise of oratory in nineteenthcentury colleges and universities. Buchanan agrees with Connors that there were some changes to the curriculum in the nineteenth century, but disagrees with the reasons Connors offers. Young women spoke before public audi­ ences at school-sponsored events for fifty years prior to 1830, and throughout the nineteenth century women admitted to co-educational institutions such as Oberlin fought for the opportunity to speak in public, sometimes form­ ing their own clubs to practice in private. Weaving together a history from biographies of such famous Oberlin graduates as the Reverend Antoinette Brown, Buchanan establishes that co-education provided women hard won opportunities to develop their oratorical skills, which they later exploited in the fight for women's rights. Chapter 2 includes many interesting glimpses into the compromises forced upon college...

This special issue opens a dialogue among scholars from across the disciplines who are grappling with the theoretical, ethical and practical issues inherent in negotiating difference when interacting with the "Other" in their work in community-based literacy programs. The contributors to this issue help shape a conversation long overdue in service-learning. Given its intentionally interdisciplinary scope and the refreshing range of theories, rhetorical styles, methods of analysis, settings and populations considered in its pages, this issue is, well, diverse.

Abstract This essay examines the debate regarding Pope Pius XII's lack of protest regarding ethnic massacres during World War II. By failing to publicly expose what was happening to Jews under Nazi occupation, Pius is seen as defaulting on his responsibility as moral leader. The mounting number of books on this subject indicates a persistent level of controversy that has not abated in the decades since the war. Criticisms about the Pope tend to attribute personal motives for his lack of oratory, indicative of malice or indifference. This conclusion is reached because contemporary critics assume that the pontiff, as head of his church, had a liberty of discourse and of personal independence in his style of rhetoric. This study, by contrast, posits the view that Pius was constrained rhetorically by the demands of his office. The statements of the previous pontiffs who were his predecessors indicate that Pius was conforming to a discursive style imposed by papal protocol and consistent with the ornately impersonal linguistic style that characterizes Vatican documents. Applying a rhetorical lens to the pontiff's peculiar reticence provides a way to penetrate the historical impasse surrounding this disputed figure.

Speaking Students," an article appearing nine years after Power's endorsement of a "more direct, more didactic" approach (41), Blau and Hall offer guidelines that affirm flexible priorities and the role of direct tutoring strategies. In the sessions analyzed in their study, directness proved helpful to meeting the ESL students' need for cultural information and for avoiding the related tendency for Socratic questioning to deteriorate into "trolling for the right answer" (33). Another notable finding was that line-by-line sentence-level tutoring tended to lead beyond surfacelevel errors to discussions of meaning and thus to the resolution of the frequently noted conflict between the agendas of ESL learners, eager for error correction (35; see also Harris and Silva 530-531) and the agendas of tutors, who are typically trained to focus first on whole-essay concerns. From these findings, Blau and Hall conclude that tutors should "be comfortable with the directive approach, especially with local concerns such as grammar, punctuation, idioms, and word usage," and with "working line-by-line" (42). They emphasize that their guidelines are not rules (43) and that tutors who find themselves "editing" have gone too far with the directive approach (41). However, they also suggest the unlikelihood that teachers and tutors would fall into the role of editor: "No good writing teacher would correct students' errors for them or appropriate their texts. Perhaps the true distinction here is between editing and teaching, rather than between directive and non-directive" (24-25).

Abstract The rise of prose in Greece has been linked to broader cultural and intellectual developments under way in the classical period. Prose has also been characterized as challenging poetry's traditional status as the privileged expression of the culture. Yet throughout the classical period and beyond, poetry was still regularly invoked as the yardstick by which innovation was measured. This paper investigates how poetry figures in the earliest accounts of prose style. Focusing on Isocrates, Alcidamas, and Aristotle, it argues that although each author distinguishes between the styles of prose and poetry, none is able to sustain the distinction consistently. The criteria for what constitutes an acceptable level of poeticality in prose were unstable. The diverse conceptions of poetic style were tied to intellectual polemics and professional rivalries of the early- to mid-fourth century bce and reflect competing aims and ideals for rhetorical performance in prose.

The rise of prose in Greece has been linked to broader cultural and intellectual developments under way in the classical period. Prose has also been characterized as challenging poetry's traditional status as the privileged expression of the culture. Yet throughout the classical period and beyond, poetry was still regularly invoked as the yardstick by which innovation was measured. This paper investigates how poetry figures in the earliest accounts of prose style. Focusing on Isocrates, Alcidamas, and Aristotle, it argues that although each author distinguishes between the styles of prose and poetry, none is able to sustain the distinction consistently. The criteria for what constitutes an acceptable level of poeticality in prose were unstable. Moreover, the diverse conceptions of poetic style were tied to intellectual polemics and professional rivalries of the early- to mid-fourth century bce and reflect competing aims and ideals for rhetorical performance in prose.

The application of Edward P. J. Corbett’s prose style chart to three exemplary first–year essays reveals that there is an identifiable, hence teachable, exemplary first-year writing style.

This article analyzes the statements on plain style made by Royal Society writers and seventeenth-century women writers. Using scholarship in feminist rhetorical theory, the article concludes that Royal Society plain stylists constructed scientific discourse as a masculine form of discourse by purging elements that were associated with femininity, such as emotional appeals. The article also discusses how women writers, particularly Margaret Cavendish, embraced a plain style more out of concern for their audience than out of a desire to eliminate undesirable feminine attributes. The implications of this historical study for understanding of current practice are noted.

This selection unpacks scientific prose and claim substantiation for Nobel Prize winner, Stan Prusiner, in the transmissible spongiform encephlopathies field (i.e., mad cow disease). Applying linguistic strategies such as M. A. K. Halliday's "favorite clause type," the author examines argumentative strategies in dense scientific prose both in bold and cautious rhetorical styles and invented lexical changes in new scientific development.

This is an extended summary of a pedagogic essay by Mikhail M. Bakhtin on writing style, titled “Dialogic Origin and Dialogic Pedagogy of Grammar: Stylistics as Part of Russian Language Instruction in Secondary School.” In this essay, written in spring 1945 while Bakhtin was a secondary school teacher of Russian language arts, he argues that every grammatical form is a representation of reality and needs to be taught in relation to stylistic choices; otherwise, grammar instruction is pedantic and leads students to write in a deadening bookish style. Bakhtin describes and analyzes a lesson on the stylistic force of parataxic sentences. He asks students to identify the voice and psychological expression conveyed in examples from Pushkin and Gogol, so they may recover the liveliness in their expression that they had in their younger grades, but at a higher level of cultural development. He finds that after instruction, students use more parataxic sentences, increasing the liveliness of their writing.

In “Dialogic Origin,” Mikhail Bakhtin—as teacher-researcher and theorist—presents readers with a remarkable essay on teaching grammar and style to 7th-year students (roughly equivalent to 10thgraders in the U.S. educational system). In doing so, Bakhtin employs some of his most notable concepts (among them dialogism and “hero”)as informing and generative principles of writing pedagogy. Modern readers will find much to value as Bakhtin illustrates contextualized grammar instruction, defines grammar as an element of style, proposes innovative teaching methods, and advocates for theory-based pedagogy. Despite these significant similarities, the essay relies exclusively on stylistics, ignoring the demonstrable rhetorical effects of the stylistic choices illustrated in the pedagogy he outlines. In perhaps his most illuminating move, Bakhtin introduces his notion of hero directly into the language arts classroom, illustrating the concept as fundamental even to the grammar and style of language in everyday and academic (not simply literary) contexts.

Abstract Chen Kui published theWen Ze, The Rules of Writing) in 1170. Chinese scholars commonly describe this as the first systematic account of Chinese rhetoric. This paper will place the Wen Ze in its historical and rhetorical context and provide a translation and discussion of key extracts from the book. In providing a summary of the key points of The Rules of Writing, this paper presents the main principles of Chinese composition and rhetoric as laid out by Chen Kui. It will also provide evidence that rhetorical styles are a product of their times. Like fashions, they flourish and fade and then flourish again.

Abstract In his recent studies on classical Chinese text structures and contemporary Chinese composition textbooks, Andy Kirkpatrick claims that Mainland Chinese students are taught to write Chinese compositions in contemporary "Anglo-American" rhetorical style. This paper examines the historical formation of modern Chinese writing instruction and argues that the introduction of Western rhetoric into China in the beginning of the twentieth century did enrich modern Chinese rhetoric through, for example, Western scientific rhetoric(s); but more importantly, together with other historical forces, it helped to revitalize and retrieve the extremely rich Chinese rhetorical tradition in modern Chinese writing instruction.

Chen Kui (陈骥) published the Wen Ze (文则), The Rules of Writing) in 1170. Chinese scholars commonly describe this as the first systematic account of Chinese rhetoric. This paper will place the Wen Ze in its historical and rhetorical context and provide a translation and discussion of key extracts from the book. In providing a summary of the key points of The Rules of Writing, this paper presents the main principles of Chinese composition and rhetoric as laid out by Chen Kui. It will also provide evidence that rhetorical styles are a product of their times. Like fashions, they flourish and fade and then flourish again.

Contrary to literary historians, humanist influences did not produce modern English prose style. Instead, technical or utilitarian discourse is inextricable from the development of modern English prose style. Modern English resulted from written text shaped by five factors: (a) brevity induced from accounting/administrative format; (b) aural/oral-based text, written to be heard and seen, that produced conversational style; (c) persistence of indigenous subject-verb-object syntax found in the earliest English documents; (d) a growing Renaissance book market of literate middle-class readers responding to speech-based prose; and (e) English scriptural renditions of the late Renaissance that associated colloquial speech with Protestantism. Of all writing produced before 1700, only a small amount was humanistic; the bulk was utilitarian. The Royal Society’s demand for “plain English” prevailed because the call for precise language by these early scientists reflected the indigenous nature of a plain English that had surfaced as early as 900.

Abstract The tradition of Western stylistics, initiated by Aristotle, is impregnated with the dialectics between established and unconventional usage. In the twentieth century, Bakhtin acknowledged this dynamic through his conception of the dialectical nature of language. Concepts of the plain style, many of them emanating from the United States, deviated from this dynamic. Prestigious style handbooks such as The Elements of Style and Ten Lessons in Clarity and Grace, which championed a form of the plain style based on empiricism, offered advice that undermined the dialectical, dynamic nature of language. At the same time, calls for cavalier self-expression, e.g., experimentation in Baudrillard and experimentalism in Lloyd, could not account for the great achievements of Western stylistics. A paucity of stylistic diversity led Foucault to promote “heterotopias.” Cixous proposed a three-stage model for linguistic development designed to heighten dialectical interplay between tradition and novelty. Attuned to the crisis in written expression, Kristeva stressed the need for enhancing the role of aesthetic products in contemporary life.

This article suggests ways of writing a truly effective cover letter, an extremely important document in the search for a job. First, features gleaned from 13 model letters in technical writing textbooks yield figures on the number of words, sentences, and paragraphs per letter, plus the average number of words per sentence and paragraph, information helpful to those with little or no knowledge of how to write a strong cover letter. Second, the article surveys what the textbook writers offer as advice about the rhetorical principles that should be employed in composing cover letters. One piece of advice given by almost all of the experts is that writers should try to exude an energetic attitude, yet these same authorities do not delineate just how to display such a posture in the letters themselves. Third, examination of the letters reveals that one way that experts insert verve into cover letters is to use verbals, particularly gerunds, participles, and infinitives. In fact, 92.58% of the sentences in the 13 model letters have some type of verbal in them. The advantage of employing verbals is that while they are used for other parts of speech, they still retain the residue of action in their meaning. Fourth, the article describes the results of a survey to determine the acceptance of such constructions in the minds of two sets of readers: first-year writing students and third-year technical writing students. In both groups, more than 75% of the students preferred a paragraph with verbals in it over a paragraph devoid of verbals. Finally, the article suggests “sentence combining” as a procedure for teaching technical writing students how to combine basic sentences into verbals to garner variety and economy, one of the hallmarks of technical writing.

This paper describes a five-year research project aimed at developing a corpus-based language support tool able to respond to the English writing needs of Japanese software engineers who do not speak English natively. Our research was based on recent developments in corpus and text linguistics. Since foreign readers often complain that English text produced by Japanese authors is difficult to understand because it is poorly organized and incoherent, we focused on the possibility of designing a writing tool that would provide discourse-level as well as sentence-level assistance. We collected a total of 539 sample English abstracts from four well-known technical journals and tagged them with linguistic and rhetorical information. Using this tagged corpus, an initial prototype was developed on a Unix-based workstation and a second one on the Web. The Web-based prototype was then evaluated in terms of its usability by engineers in Ricoh's Software Research and Development Group. They evaluated the final product positively. However, they expressed uncertainty about its ability to address their weaknesses in using transition words effectively as cohesive devices. In spite of unexpected difficulties, product improvement continues.