Book review.

Research problem: Studies by the American Institute of Medicine and the European Health Literacy Survey describe considerable levels of either inadequate or problematic health literacy. This health literacy problem is intensified when frontline healthcare practitioners must rely on printed education materials to compensate for the lack of time to instruct patients about their health management. Applying plain-language guidelines to health promotion materials may increase their effectiveness, particularly for patients with low health literacy. Research questions: 1. In what ways have plain-language guidelines been applied in health information materials for patients with varying degrees of health literacy, according to recent studies? 2. Have studies found that materials that apply plain-language guidelines are effective in health information promotion? Methodology: This article presents the findings from an integrative literature review of research into the use of plain language to promote health literacy. The systematic review identified scholarly, evidence-based studies that included reference to the use of plain-language guidelines. This article describes the detailed selection process and characterizes the corpus of articles along four dimensions: objectives, methodology, plain-language guidelines used, and findings. Results and conclusions: The review identified 13 articles that explored the use of plain-language guidelines in health literacy promotion. Analysis of these articles demonstrates that plain-language guidelines could play a strategic role in educating patients. Use of plain language could help healthcare practitioners to communicate critical and sometimes very complex health information effectively.

Research problem: Interest in plain-language communication has been growing in many sectors of business and government, but knowledge about its development is scattered and in need of synthesis. Research questions: 1. How did plain language in the US evolve to gain acceptance by industry, government, and the public? 2. In what ways have advocates changed their vision of plain language? Literature review: My review identified a corpus of more than 100 publications relevant to the history of plain language from 1940 to 2015. Methodology: I evaluated the literature on plain language to identify milestones, events, and trends between 1940 and 2015. I focused on the evolution of plain language and on ways that practitioners altered their perspective of the field. Results: Between 1940 and 1970, plain language focused mainly on readability. During the 1970s, some practitioners began to employ usability testing. By the mid-1980s, there was a widespread sense that plain-language advocates had shifted priorities from readability to usability. Between 1980 and 2000, advocates broadened their vision-beyond word- and sentence-level concerns to include discourse-level issues, information design, and accessibility. Between 2000 and 2015, advocates continued to worry over their old questions (“Can people understand and use the content?”), but also asked, “Will people believe the content? Do they trust the message?” By 2015, plain language had gained significant momentum in business, government, medicine, and education. Conclusions: Plain language evolved over the past 75 years from a sentence-based activity focused on readability of paper documents to a whole-text-based activity, emphasizing evidence-based principles of writing and visual design for paper, multimedia, and electronic artifacts. Plain-language practitioners expanded their concerns from how people understand the content-the usability and accessibility of the content-to whether people trust the content. In addition to a narrative about the field's evolution, I offer a Timeline of Plain Language from 1940-2015, which chronicles the field's highlights. Together, the narrative and timeline offer a fairly comprehensive view of the current state of plain language and allow those with an interest to dig deeper.

Background: Although plain language is almost universally promoted by teachers of professional writing, editors, and communication professionals, some have argued that the effects of and preferences for plain style in written messages differ among groups of individuals. Research questions: 1. Do professionals prefer plain style? 2a. Do preferences differ for different categories of style? 2b. Do preferences differ for different groups of workers? Literature review: Style, the word- and sentence-level elements in a written text, is a critical element of plain language. There is evidence that plain style, however, affects readers differently based on their level of subject matter knowledge. Plain style is even criticized by a few. There is a long history of tensions surrounding linguistic prescriptivism, the notion that one manner of language use is superior to all others. Further, readers' preferences for writing style, plain or otherwise, may not be consistent across occupational positions, education levels, nationalities, personality types, or genders. Research methodology: We conducted a quantitative study of preferences for two major style categories (conciseness and word choice) using an online survey instrument. The student-recruiter technique provided us with usable responses from 614 working adults in the US. Using that data, we calculated proportions of respondents, with confidence intervals, who chose the plain-style options. We also used statistical tests to explore associations between preferences and respondent characteristics. Results and conclusions: Our findings support an overwhelming preference for plain style among US professionals who are native speakers of English. Reader preferences were stronger for elements associated with word choice than with conciseness. Those with lower education levels and blue-collar occupations had lower preferences for plain style. The study had two major limitations: 1. We investigated only two aspects of plain style rather than the full range of elements that make up plain language. 2. Our data-collection instrument presented readers with an artificial rather than an authentic reading experience. Future research may investigate the role of personality on stylistic preferences and the attributions readers make about writers based on their style.

Background: In policy and law contexts, plain-language practice and research tend to focus on the benefits of plain language for specific nonexpert or public audiences. However, as plain-language use has proliferated, documents targeted for revision increasingly include those with insider and expert primary audiences. This study investigates the effects of plain-language revision on insider audiences following the adoption of a revised city charter in a Midwestern US city. Research questions: 1. How does plain-language revision affect the way that insider city-government users make sense of the city charter? 2. How does plain-language revision affect the way that insider city-government users act on the city charter? Literature review: Plain language-a strategy that writers use to make texts more effective for users-is historically and ideologically associated with helping public or vulnerable audiences to access complex information. This core priority toward public or nonexpert audiences is important; however, it has also resulted in a limited understanding of the full scope of plain-language audiences, especially in contexts where insider and expert audiences are primary users. Methodology: This study, informed by genre theory, is a qualitative case study in which textual artifacts and interview data were collected and analyzed using a two-cycle qualitative coding process. Results: The analysis showed many effects, nearly all positive, for insiders and experts. Conclusions: This article focuses on two areas of impact: charter authority and user practices. I explore these areas, which include improved navigation, organization, and processes, through the concept of interplay between the unrevised and revised charters.

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Book Review| December 01 2017 Storm of Words: Science, Religion, and Evolution in the Civil War Era Storm of Words: Science, Religion, and Evolution in the Civil War Era. By Monte Harrell Hampton. Tuscaloosa: University of Alabama Press, 2014; pp. ix + 345. $59.95 cloth. Thomas M. Lessl Thomas M. Lessl University of Georgia Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (4): 764–767. https://doi.org/10.14321/rhetpublaffa.20.4.0764 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Thomas M. Lessl; Storm of Words: Science, Religion, and Evolution in the Civil War Era. Rhetoric and Public Affairs 1 December 2017; 20 (4): 764–767. doi: https://doi.org/10.14321/rhetpublaffa.20.4.0764 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| December 01 2017 Stepping into Zion: Hatzaad Harishon, Black Jews, and the Remaking of Jewish Identity Stepping into Zion: Hatzaad Harishon, Black Jews, and the Remaking of Jewish Identity. By Janice W. Fernheimer. Tuscaloosa: University of Alabama Press, 2014; pp. 216. $39.95 cloth; $39.95 ebook. Dana Anderson Dana Anderson Indiana University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (4): 760–764. https://doi.org/10.14321/rhetpublaffa.20.4.0760 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Dana Anderson; Stepping into Zion: Hatzaad Harishon, Black Jews, and the Remaking of Jewish Identity. Rhetoric and Public Affairs 1 December 2017; 20 (4): 760–764. doi: https://doi.org/10.14321/rhetpublaffa.20.4.0760 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| December 01 2017 Just Remembering: Rhetorics of Genocide Remembrance and Sociopolitical Judgment Just Remembering: Rhetorics of Genocide Remembrance and Sociopolitical Judgment. By Michael Warren Tumolo. Lanham, MD: Fairleigh Dickinson University Press, 2015; pp. viii + 97. $60.00 cloth. Bradley A. Serber Bradley A. Serber Pennsylvania State University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (4): 754–756. https://doi.org/10.14321/rhetpublaffa.20.4.0754 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Bradley A. Serber; Just Remembering: Rhetorics of Genocide Remembrance and Sociopolitical Judgment. Rhetoric and Public Affairs 1 December 2017; 20 (4): 754–756. doi: https://doi.org/10.14321/rhetpublaffa.20.4.0754 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| December 01 2017 Performing Native Rhetorics of Resistance and Identity American Indians and the Rhetoric of Removal and Allotment. By Jason Edward Black. Jackson: University Press of Mississippi, 2015; pp. 228. $65.00 hardback.The Erotics of Sovereignty: Queer Native Writing in the Era of Self-Determination. By Mark Rifkin. Minneapolis: University of Minnesota Press, 2012; pp. 352. $25.00 paperback.Mark My Words: Native Women Mapping Our Nations. By Mishuana Goeman. Minneapolis: University of Minnesota Press, 2013; pp. 256. $75.00 cloth; $25.00 paperback.Native Acts: Indian Performance, 1603–1832. Edited by David Bellin Joshua and Laura L. Mielke. Lincoln: University of Nebraska Press, 2011; pp. 344. $35.00 paperback. Christy-Dale L. Sims Christy-Dale L. Sims Christy-Dale L. Sims was a Visiting Assistant Teaching Professor in the Communication Studies Department of the University of Denver at the time of writing. She can be reached at Christy-Dale.Sims@DU.edu. Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (4): 731–750. https://doi.org/10.14321/rhetpublaffa.20.4.0731 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Christy-Dale L. Sims; Performing Native Rhetorics of Resistance and Identity. Rhetoric and Public Affairs 1 December 2017; 20 (4): 731–750. doi: https://doi.org/10.14321/rhetpublaffa.20.4.0731 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| December 01 2017 The New York Young Lords and the Struggle for Liberation The New York Young Lords and the Struggle for Liberation. By Darrel Wanzer-Serrano. Philadelphia, PA: Temple University Press, 2015; pp. xiv + 229. $84.50 cloth; $29.95 paper; $29.95 ebook. J. David Cisneros J. David Cisneros University of Illinois at Urbana–Champaign Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (4): 756–760. https://doi.org/10.14321/rhetpublaffa.20.4.0756 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation J. David Cisneros; The New York Young Lords and the Struggle for Liberation. Rhetoric and Public Affairs 1 December 2017; 20 (4): 756–760. doi: https://doi.org/10.14321/rhetpublaffa.20.4.0756 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal Issue Section: Book Reviews You do not currently have access to this content.

Book Review| November 01 2017 Review: [Quintilian] The Son Suspected of Incest with His Mother («Major Declamations», 18–19), by Bé Breij Bé Breij, [Quintilian] The Son Suspected of Incest with His Mother («Major Declamations», 18–19), Edizioni Università di Cassino, Cassino 2015, pp. 612. ISBN: 9788883170577 Mario Lentano Mario Lentano Università di Siena Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2017) 35 (4): 475–477. https://doi.org/10.1525/rh.2017.35.4.475 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Cite Icon Cite Search Site Citation Mario Lentano; Review: [Quintilian] The Son Suspected of Incest with His Mother («Major Declamations», 18–19), by Bé Breij. Rhetorica 1 November 2017; 35 (4): 475–477. doi: https://doi.org/10.1525/rh.2017.35.4.475 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. © 2017 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Editor’s Note: The Book Review Forum has become a regular annual feature of Advances in the History of Rhetoric. This issue’s forum features Ned O’Gorman’s The Iconoclastic Imagination. In this work, O’Gorman focuses on events that are so engraved on our memory that we can never forget where we were when we learned of them—the Challenger disaster, the assassination of John Kennedy, for example. O’Gorman examines in what senses and how these iconic moments have saturated public discussion in the context of neoliberal political economy.The responses to O’Gorman’s book by Nathan Atkinson, Timothy Barney, and Rosa Eberly that follow below, as well as Ned O’Gorman’s response, were presented in slightly different form in an ASHR session at the NCA conference in November, 2016 in Philadelphia.

The most important thing to say here is thank you: thanks to Heather Hayes, Rosa Eberly, Tim Barney, and Nate Atkinson for so thoroughly and graciously engaging with my work. Thanks to the American Society for the History of Rhetoric, which more than any other disciplinary organization with which I have been associated has been the source of so many of my “ah ha!” moments. And thanks to rhetorical studies in the United States more broadly, which affords me and many others intellectual and critical space to move. The Iconoclastic Imagination, as my commentators note here, ranges widely. In its scope, and not just its methods, it is a product of a paideia in the house of many rooms that is United States rhetorical studies. I am grateful.I must confess that, as I read responses and reviews, I am still learning about The Iconoclastic Imagination. It is a book, as Professor Eberly knows, that was long in developing. While clear in its basic arguments, it is also a book that you have to deliberately work your way through. As a reviewer in American Quarterly recently wrote: O’Gorman stresses at the outset that The Iconoclastic Imagination is not a “history” of neoliberalism in a conventional sense. There is therefore no overarching narrative to his exploration of different moments of catastrophe in the twentieth century. Instead, he offers a series of essays that, together, argue that the neoliberal imaginary “entails a discourse of transcendence that appeals to invisible, unrepresentable orders as the overarching means of organizing and safeguarding [American] society” (xi). It is an intellectual history, but also a history of state policy during the Cold War. It is a history of media, but also of political economy. It dabbles in the minutiae of film analysis, and it meanders from Byzantine iconography and Protestant iconoclasm through Thomas Hobbes’s Leviathan and Immanuel Kant’s theory of the sublime. It dizzies readers so that they might orient themselves in a free-floating neoliberal imaginary. It demands complete attention. If O’Gorman’s narrative approach seems at times bewildering, if it seems to dwell too often in the weeds or the clouds, the book is functioning as intended. (157-158)When I first read these words, I laughed out loud. It was a laugh of uncanny recognition, of surprise that another recognized in this project that I had been living with for so long my own artistic as well as intellectual aims. In fact, I did treat The Iconoclastic Imagination as a work of art, of rhetorical art. Its “bewildering” quality was in fact intentional—an effort at rhetorical iconicity in the way that Michael Leff and Andrew Sachs wrote about it back in 1990 (“Words Most Like Things: Iconicity in the Rhetorical Text,” Western Journal of Speech Communication 54, 1990). But this “intentionality” is probably less a product of my rhetorical intentions than a reflection of my own attempts to come to terms with the bewildering quality of “neoliberalism” as both a critical term and as a political, economic, and cultural formation. The Iconoclastic Imagination is a book of essays precisely because it is an exploration, maybe even an investigation. As a friend of mine who is a Special Agent with the F.B.I. says, bewilderment can be a means of understanding what the hell is going on.Speaking of the F.B.I. and bewilderment, I want to focus the rest of this response on guns, a topic Professor Eberly raised in thinking about The Iconoclastic Imagination. Professor Barney wonders about the role of “the more quotidian rhetorical events of the Cold War play in the perpetuation of a neoliberal imaginary,” noting that The Iconoclastic Imagination does not address the “gaps” between the extraordinary or epochal events it investigates. He is definitely right about the gaps in my book. And if I were to try to fill them in, I would need to take on the quotidian interregnums between the “where-were-you-when?” events I examine. Guns, in fact, are a good place start. Guns are not only pervasive in American culture, they negotiate, on a day-to-day basis, many of the political issues I explore in my book: legitimacy, nationhood, nationalism, national politics, political representation, nature/artifice, and order.Professor Eberly points to the way in which guns circulate in American political culture as a counter-democratic, perhaps even counter-revolutionary, force. Much of The Iconoclastic Imagination is concerned with the sublime, an aesthetic that in the eighteenth-century was a means of rhetorically negotiating revolution and counter-revolution. The sublime, as I suggest in the book, is not just a rhetoric and aesthetic of transcendence, but marks limits and thresholds—that is, it is a rhetoric of limits. In the longer arc of American history, it seems to me that guns have stood as icons of the threshold of political legitimacy. As a revolutionary nation, the United States has long been a nation wherein political legitimacy hangs, like a loose chad, from the ballot. The bullet, in turn, is kept on reserve for a revolutionary function when the sovereign, the state, or the system is deemed illegitimate. Of course, this ballot-and-bullet logic stands at another threshold integral to The Iconoclastic Imagination, that between the American social imaginary and the actual operations of the American state. Guns, as Professor Eberly suggests, form a copia of cultural imaginaries that go well beyond Mayberry, and even the NRA: freedom fighters, survivalists, mafia bosses, kingpins, gangbangers, weekend outdoorsmen, James Bond, cops, and so on. Guns also, especially when amplified into bombs and missiles, have been a primary means of American global power since the middle of the twentieth century. Arms are, in this sense, “icons” of America, images that point beyond themselves without annihilating their own representational integrity. But this means that guns are not really sublime, but mundane.Yet, part of the pacifying quality of neoliberal discourse, and part of its ideological function, is to tell us that what I have just articulated is all wrong: arms aren’t really integral to American power or political culture, but rather part of the nation’s necessary emergency reserve. The essence of America is found instead in its economic productivity, or “freedom.” In this sense, neoliberalism entails an elite discourse positioned against “populist” elements that continue to insist on the primary Hobbesian natural right of self-preservation vis-à-vis guns. Neoliberalism would transform these gun-wielding citizens into participants in the “labor market” as part of a national project in pacification under the conditions of globalization. To which, in a kind of reversal of the ballot-and-bullet logic, these gun-wielding citizens approach the ballot as a kind of emergency reserve by which to protect their natural right to the bullet: and so, we have the NRA, Donald Trump, and now, perhaps, Neil Gorsuch.I think Professor Atkinson is quite right to draw our attention to indexes so as to better orient collective action in bewildering times. Guns, to be sure, are indexes of shifts in American political and economic culture. Gun ownership is rapidly becoming what Hobbes would call a natural right. Guns are, as Professor Atkinson suggests, “signs linked to their objects by causal connection.” My point in The Iconoclastic Imagination was not to cast doubt on the political potential of indexes so much as to argue that within the parameters of the neoliberal imaginary indexicality cannot be taken for granted—that it, like normative versions of rhetoric, depends on certain cultural and political conditions in order to survive, let alone to thrive. So, I would join Professor Atkinson in his call to citizen-critics (a phrase I first learned from Professor Eberly) to “direct our theoretical and critical energies toward exploring the index as mode of representation.” Guns and arms are an important place to look. I would only insist that we recognize just how difficult such looking is under neoliberal conditions. It can be downright bewildering.

Review of Genre and the Performance of Publics by editors Mary Jo Reiff and Anis Bawarshi.

Review of Fashioning Lives: Black Queers and the Politics of Literacy by Eric Darnell Pritchard.

Review of South Asian in the Mid-South: Migrations of Literacies by Iswari P. Pandey.

Review of Collaborative Imagination by Paul Feigenbaum.

Background: This study examines the generic structure of corporate social responsibility (CSR) reports, which are becoming standard practice for corporate communication of social and environmental performance beyond financial disclosure. Literature review: Genre theories provide a framework for exploring genres contextualized in different cultures. Based on the English for Specific Purposes approach of genre analysis, this study compares the move structure of CSR reports in Italian, Chinese, and English from a corpus-based perspective. Research questions: 1. What are the main moves used in CSR reports? 2. Are there any cross-cultural similarities or variations in terms of generic features? Methodology: Combining genre theories with concepts from Systemic Functional Linguistics, we designed an observational framework for move identification. Based on a 15-move scheme, we annotated 18 CSR reports for comparative analysis. Results and conclusions: The CSR report is characterized by rhetorical recursivity and hybridity of speech acts: beyond “reporting” and “presenting,” it is also “demonstrating,” “evaluating,” and “committing.”As a globally established genre, it presents noticeable generic similarity in different languages, suggesting that the communicative purposes of CSR reports are recognized by different cultures. The top six moves in the Performance-reporting section of the CSR reports present identical trends in terms of extensiveness ranking in all three languages. Cross-cultural variations mainly involve the use of optional moves, such as the dominant use of the move “Presenting individual cases” in the Chinese sample. The observational framework for move identification may also be transferable to other genres. The limitations of this study include the sample size and the absence of an author survey. Future research could investigate the CSR report from a diachronic perspective, to explore how its genre structure has developed over time.

Research problem: In the current information age, people are increasingly accustomed to sharing their special interests online and are influenced by the relationships developed from that sharing. The purpose of this study was to better measure peer influence in these online communities. Research questions: 1. How can peer influence in online communities be measured in a way that comprehensively incorporates peer-based characteristics, the homophily effect, and the structural position of a user in the network? 2. Is the method proposed in this study superior to other existing methods? Literature review: Previous literature on measuring online user influence can be classified into two streams: 1. Those that focus on the intrinsic characteristics of social media players to measure peer influence; 2. Those that address social network structure. Relevant computing algorithms include Topic-Based PageRank, Quality-Structure index, and so on. Although the first stream considers afocal peer's intrinsic characteristics, it overlooks the interpeer attraction in terms of similarity and discrepant knowledge among peers. The second stream mostly stresses the structures of social networks to measure network-wide peer influence but underestimates the effect of interpeer attraction that may leverage every diffusion step of peer influence through the network. To fill this research gap, this study proposes a new method of measuring network user influence that incorporates peers' intrinsic factors, interpeer influence factors as homophily effect, and network structure. Homophily refers to the degree to which pairs of individuals who interact are similar with respect to certain attributes. Methodology: From the communication sender-receiver perspective, we developed a computable method that incorporates peer-based characteristics, the homophily effect, and the structural position of a user in the network to measure the social network user influence. Two empirical studies were subsequently conducted in a social network service-based online community and an online professional logistics community to verify the effectiveness of the proposed method. Results and conclusions: The empirical results show that our proposed method provides higher prediction accuracy of user influence rank in an online community than the other existing methods. These findings lay a foundation for future theoretical exploration and provide a useful tool for targeting influential users in online communities such as blogs, bulletin board systems, and forums.

Research problem: The purpose of the study was to fill gaps in our knowledge about technical editors' work practices and perceptions, knowledge that might be useful for teachers and practitioners, as well as current and prospective students. Research questions: (1) What work activities do technical editors engage in? (2) How do people become and progress in careers as technical editors? (3) What do technical editors perceive about the complexity of their work and its value to themselves and others? Literature review: The literature review focuses on previous surveys of technical editors, which have tended to focus on technology-related issues and been largely limited to samples obtained from the Society for Technical Communication.Methodology: A link to an online survey was sent to 32 professional organizations for technical and other professional, nonliterary, and nonjournalism editors. The leadership of each organization was asked to forward the link to its members; 12 complied, with a resulting 253 respondents. Responses to closed-ended questions were tabulated, while responses to the open-ended questions were analyzed thematically.Results and conclusions:The results revealed a broad range of job titles, disciplinary and professional fields, genres and media, editing-related tasks, and extent and type of collaboration. Respondents perceived as useful several forms of academic preparation, personality traits, and attitudes. About half the respondents had become editors through deliberate preparation during college (direct route) and half had not (indirect route). Thus, one implication of the results is that college students majoring in the sciences and other technical fields (indirect route) might be attracted to complementary minors and certificate programs in technical communication/editing. The sample was obtained from among a broader range of technical editors than samples used in previous surveys but was relatively small and, therefore, nongeneralizable. Future surveys should strive for a larger sample size and include questions about a wide range of demographic variables that can be correlated with the independent variables.

Introduction: Stereotypes about generational cohorts have been spread widely among current literature; this study challenges those stereotypes and provides a simple method for managers to learn how to effectively communicate with, motivate, and retain employees, no matter what cohort they belong to. Research questions: (1) Do people in a particular generational cohort behave according to the stereotypes assigned to their cohort? (2) Do people in a particular generation believe that the stereotypes assigned to their generation are accurate? Literature review: Current literature promulgates generational stereotypes and encourages managers to learn about the differences of each cohort so that they can tailor their communication to each cohort. Knowing the differences allegedly provides managers of technical communication teams or any team with more effective strategies to communicate with, motivate, and retain members of each cohort. Much of the literature examined was not based on rigorous research, and some that was rigorous and empirical claims there are more similarities than differences among the cohorts. Methodology: The findings from this study are based on answers to surveys from 107 participants and semistructured interviews with eight of those participants who were employees at a software company or were students or employees at a local university. The findings challenge the stereotypes found in the current literature, specifically concerning longevity in a job and workplace compliance. Conclusions, limitations, and future research: Managers need to learn more about individual employees rather than relying on stereotypes of generational cohorts when communicating with employees. Learning about individuals is simple and can foster more effective communication, which will enhance employees' job satisfaction and engagement, and ultimately employee retention. As the research reported in this study shows, these are crucial variables to consider about a person's tenure in a position and workplace compliance behavior but are not included by most when studying generational cohorts. Further research could help us learn how managers can best develop employees and recognize and reward employees' workplace achievements.

This case study reports on the experiences of designing and assessing the effectiveness of a faculty development program on writing across the curriculum (WAC). The report focuses on the question: What are the key components of an effective faculty development program to integrate WAC into engineering and scientific courses taught by faculty in those disciplines? Situating the case: Two main models of WAC implementation exist: direct instruction, which uses writing specialists to deliver instruction to engineering and science students, and the department-centered model, which instructs faculty in engineering and scientific disciplines to teach writing as part of technical courses. How the case was studied: A report of the experiences of the authors and the feedback from the participants. About the case: The workshop was aimed at teachers in various disciplines and covered these main topics: fundamentals of writing theory and pedagogy, writing assignment design and assessment, and situating writing assignments in courses across the disciplinary curriculum. It took place over 10 weeks during a 15-week semester and included large- and small-group meetings, consultations with the members of the university WAC program, and peer review of writing assignment drafts. Conclusions, limitations, and suggestions for future research: Key challenges in developing the workshop included designing ways to bridge the conceptual gap between the participants' and WAC instructors' understanding of the role of writing in disciplinary courses, limited time available to the participants, and scheduling challenges. The workshop was given seven times. Most of the faculty participants (90%) generally found it to be very effective or effective. Studies of workshops with larger populations of trainees are suggested.

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Book Review| September 01 2017 Rhetoric and the Gift: Ancient Rhetorical Theory and Contemporary Communication Rhetoric and the Gift: Ancient Rhetorical Theory and Contemporary Communication. By Mari Lee Mifsud. Pittsburgh, PA: Duquesne University Press, 2016; pp. xi + 186. $25.00 paper. Michele Kennerly Michele Kennerly Penn State University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (3): 557–560. https://doi.org/10.14321/rhetpublaffa.20.3.0557 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Michele Kennerly; Rhetoric and the Gift: Ancient Rhetorical Theory and Contemporary Communication. Rhetoric and Public Affairs 1 September 2017; 20 (3): 557–560. doi: https://doi.org/10.14321/rhetpublaffa.20.3.0557 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| September 01 2017 Culture, Catastrophe, and Rhetoric: The Texture of Political Action Culture, Catastrophe, and Rhetoric: The Texture of Political Action. by Robert Hariman and Ralph Cintron. New York: Berghahn, 2015; pp. 274. $95.00 paper. José G. Izaguirre, III José G. Izaguirre, III University of Illinois Urbana-Champaign Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (3): 566–569. https://doi.org/10.14321/rhetpublaffa.20.3.0566 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation José G. Izaguirre; Culture, Catastrophe, and Rhetoric: The Texture of Political Action. Rhetoric and Public Affairs 1 September 2017; 20 (3): 566–569. doi: https://doi.org/10.14321/rhetpublaffa.20.3.0566 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| September 01 2017 The Art of Veiled Speech: Self-Censorship from Aristophanes to Hobbes The Art of Veiled Speech: Self-Censorship from Aristophanes to Hobbes. By Han Baltussen and Peter J. Davis. University of Pennsylvania Press: Philadelphia, 2015; pp. vi + 329. $79.95/£52.00 cloth; $79.95/£52.00 ebook. Trevor C. Meyer Trevor C. Meyer University of South Carolina Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (3): 560–563. https://doi.org/10.14321/rhetpublaffa.20.3.0560 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Trevor C. Meyer; The Art of Veiled Speech: Self-Censorship from Aristophanes to Hobbes. Rhetoric and Public Affairs 1 September 2017; 20 (3): 560–563. doi: https://doi.org/10.14321/rhetpublaffa.20.3.0560 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| September 01 2017 The Rhetorical Invention of Man: A History of Distinguishing Humans from Other Animals The Rhetorical Invention of Man: A History of Distinguishing Humans from Other Animals. By Greg Goodale. Lanham, MD: Lexington Books, 2015, pp. vii + 181. $80.00 cloth; $79.99 e-book. Mary Trachsel Mary Trachsel University of Iowa Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (3): 563–566. https://doi.org/10.14321/rhetpublaffa.20.3.0563 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Mary Trachsel; The Rhetorical Invention of Man: A History of Distinguishing Humans from Other Animals. Rhetoric and Public Affairs 1 September 2017; 20 (3): 563–566. doi: https://doi.org/10.14321/rhetpublaffa.20.3.0563 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Books reviewed:Writing against Racial Injury: The Politics of Asian American Student Rhetoric by Haivan V. Hoang. Pittsburgh: U of Pittsburgh P, 2015. 180 pp. Del Otro Lado: Literacy and Migration across the U.S.-Mexican Border by Susan V. Meyers. Carbondale: Southern Illinois UP, 2014. 195 pp. Transiciones: Pathways of Latinas and Latinos Writing in High School and College by Todd Ruecker. Logan: Utah State UP, 2015. 219 pp.