This study investigates whether Iconic Linkage—the use of the identical wording to present the same information recurring in a text—can improve the usability of user guides. Iconic Linkage is a writing strategy that potentially allows users to work more quickly and effectively and which promotes better retention of information. The usefulness of Iconic Linkage was tested in a laboratory-based usability study that combined: 1) objective task-based evaluation; and 2) users' subjective evaluations of a software program used in recording parliamentary debates. A post-test survey designed to test subjects' retention of information contained in the user guides was also administered. The study shows that Iconic Linkage significantly improved usability of the user guide: in all tasks, subjects worked more effectively and made fewer mistakes; while in the three timed tasks, subjects completed the tasks much more quickly. Subjects also gave higher ratings for the software and their retention of information was noticeably improved.

One goal of college technical writing courses is to prepare students for real-world writing situations. Business writing textbooks function similarly, using guidelines, sample assignments, and model documents to help students develop rhetorical strategies to use in the workplace. Students attend class, or read and perform exercises in a textbook, with the faith that these skills will apply to workplace writing. In an attempt to better understand the similarities and differences between industry and academe's expectations of one genre of workplace writing, the memo, we compared the perceptions of memo quality by engineering faculty, students, and practitioners. All three groups responded to three sample memos taken from textbooks used by engineering professors in their undergraduate classrooms. The results indicate that students' and engineers' opinions of memo quality were more closely related to one another than to professors' comments, focusing on content, while professors were the most critical of style issues.

When mixed-gendered student teams collaborate on technical writing tasks, a single male often emerges as the group computer expert. The effects of this trend on perceptions of workload are unknown. This article reports the results of a study in which 12 mixed-gendered teams answered questionnaires on the division and perceptions of labor in their teams. Detailed case studies of four teams supplement the questionnaires. Findings suggest that computer work was highly visible, highly valued, and dominated by men. By contrast, writing was less visible and selectively recognized. Some men were credited with strong writing skills even though they did not produce writing for the project. Moreover, some students explicitly leveraged their computer expertise to avoid writing; furthermore, these computer experts rarely shared technical expertise with others in the context of the team project.

In this study, six focus groups comprising technical communicators and technical communication instructors evaluated and discussed two versions of an instructional manual and two versions of a memo. Findings reveal that the practitioners and academics relied on similar metaphors (including the Conduit Metaphor), metonymies, and constructed scenarios. Although their ways of evaluating texts were broadly similar, practitioners exhibited greater awareness of task-related rhetorical variables whereas academics were more likely to be concerned with textual features and general principles that apply to technical writing tasks. Differences between the groups were particularly evident in discussions of the memo.

In light of growing interest in technical communication around the world, cross-cultural teaching opportunities may challenge basic assumptions about teaching and learning for both teachers and students. A faculty-development project in the People's Republic of China illustrates various ways facilities, educational practices, and worldviews from each side of the exchange require significant compromise. A negotiated, student-centered classroom environment may be a significant strategy for instruction in such settings.

(2005). Figures of Speech as Persuasive Strategies in Early Commercial Communication: The Use of Dominant Figures in the Raleigh Reports About Virginia in the 1580s. Technical Communication Quarterly: Vol. 14, No. 2, pp. 183-196.

Florence Nightingale is usually pictured as an angelic nurse tending to British soldiers in military hospitals during the Crimean War. Although Nightingale was indeed a tender of soldiers, she was also an administrator, advocate for the common soldier, and proponent of the use of statistics and information design. This article examines Nightingale's rose diagrams, which she designed following her service as the director of nurses at a field hospital in the Crimean War. When the war ended, Nightingale was asked by the queen to write a report on the poor sanitary conditions and make recommendations for reform. When, after six months, the government did not act on the reforms, Nightingale decided to write an annex to the report, in which she would include her invention, the rose diagrams. Nightingale's ultimate success in persuading the government to institute reforms is an illustration of the power of visual rhetoric, as well as an example of Nightingale's own passionate resolve to right what she saw as a grievous wrong.

The generalized temporal role-based access control (GTRBAC) model provides a comprehensive set of temporal constraint expressions which can facilitate the specification of fine-grained time-based access control policies. However, the issue of the expressiveness and usability of this model has not been previously investigated. In this paper, we present an analysis of the expressiveness of the constructs provided by this model and illustrate that its constraints-set is not minimal. We show that there is a subset of GTRBAC constraints that is sufficient to express all the access constraints that can be expressed using the full set. We also illustrate that a nonminimal GTRBAC constraint set can provide better flexibility and lower complexity of constraint representation. Based on our analysis, a set of design guidelines for the development of GTRBAC-based security administration is presented.

Creating a community history Web site is a way for technical communication practitioners, students, and teachers to improve their expertise while performing a valuable public service. Developers of this kind of Web site combine personal interest in the history and culture of their chosen communities with professional interest in a wide range of skills: for example, online research, Web site design, creation of artwork, photography, graphics editing, collaboration, professional/technical writing, as well as site publication and promotion. Technical communicators working on community history Web sites enjoy creative freedom that makes these projects especially engaging and fun. While learning about subjects of particular interest and improving professional skills, developers gain the satisfaction of trying to help communities increase civic pride and heritage tourism. Also, the technical communication profession benefits when its members demonstrate good citizenship to employers, other constituencies, and the public.

Focusing on the issue of readability, this article examines problems that readability formulas present to the technical communicator, especially in terms of interaction with government agencies, and focuses on readability formula requirements mandated by The Office of Health and Industry programs [OHIP] for medical technology product support literature. Because the Flesch Reading Ease and the Flesch-Kincaid formulas are widely available, they are probably the ones most frequently used. Contemporary readability scholars have overlooked the Golub Syntactic Density Formula, which evaluates prose according to a sentence's syntax at a deeper level than the number of words per sentence and the number of syllables per word. The authors recommend it as a tool for evaluating readability. How it might be applied with current computer applications is discussed.

Individual students in two different sections of an undergraduate civil engineering laboratory were tasked with preparing three professional-quality laboratory reports. The teaching assistant and/or instructor used established criteria to grade the first two reports prepared by students in one section. The first two reports prepared by students in the other section were peer evaluated by assigned fellow students within the same laboratory section using identical grading criteria. The peer evaluated section had a higher class average than the teaching assistant/instructor graded section on the fist two reports. The third report prepared by students from both sections was graded by a professional educator/architect without knowledge of a student's class section. The peer evaluation students also had a higher class average on the third report, suggesting that the peer evaluation process may have positively contributed to those students' writing skills.

The recent trend of incorporating more visuals into communication challenges technical communicators, who must now possess both verbal and visual literacy. Despite all the recent scholarship on visual aspects of technical communication, technical communicators lack thorough guidelines for selecting and composing effective images that convey thematic and conceptual information, or what Schriver calls “stage-setting” images. This article reviews existing literature in visual communication and reports results of a study that assessed readers' opinions of themes conveyed by specific example images. It then suggests that the rhetorical tropes of metonymy and synecdoche can be used to identify images for conveying certain themes, and that successful stage-setting images will show intrinsic, not extrinsic, relationships to their thematic subject matter.

This article explores the implications of career research for the field of technical communication. The interdisciplinary strands of career theory provide a useful perspective on the contexts of work with which our field interacts and for which it prepares technical communicators. To help us gain an understanding of the historical, methodological, and ideological contexts of career studies, the article first provides a historical overview then reviews current trends, particularly in the way recent research diverges from traditional approaches. Finally, it discusses four broad but interrelated strands of inquiry that technical communication researchers might pursue based on research in career studies.

Composing hypertext documents can be an enriching path into the world of technical communication. In learning to produce hypertext, students are introduced to an important form of written composition that encompasses not only text generation, but also visual communication and information architecture. In this article, I provide a rationale for teaching hypertext composition and then some specific curricular suggestions in two parts, one for teaching beginners, and one for teaching more advanced students.

This special issue of the IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION focuses on developing new case studies for use in technical and professional communication courses. The term “case study” used here refers to descriptions of real world events that illustrate particular communication problems through collections of primary documents and secondary materials. While case study pedagogy provides students with many benefits, such as concrete applications of technical communication theory, there are distinct challenges that may prevent instructors from developing case studies, such as collecting primary documents as they become available in the media. The case studies treated in the special issue focus on the following events: the crash of Air Midwest Flight 5481; the accounting scandals of the Enron corporation; the communication crisis at Brookhaven National Laboratory; the leaking of nuclear material at the Davis-Besse Nuclear Power Plant; the Texas A&M bonfire collapse; and airline press releases in the wake of the attack on the World Trade Center.

This case study describes an incident at Davis-Besse Nuclear Power Plant in Oak Harbor, Ohio, and discusses ways in which the case study can be used to examine ethical communication problems and as a basis for writing analytical reports that compare, justify, and analyze materials and issues in technical writing courses. It relates case elements and assignments to broader course and program objectives, poses sample instructional guidance, and offers examples of student performance. Suggested assessment methods to evaluate student learning are also given.

What constitutes a cause is a particularly important question for those who teach or study technical writing. This article describes a case that helps students look beyond the technical "causes" of a commuter airplane crash in order to address the complex web of policies, practices, actions and events that contributed to the crash. Using an approach grounded in stakeholder theory and ethical theory, students use real documents ranging from news accounts to FAA policies to NTSB hearing exhibits to identify systemic problems that contributed to the disaster. Working from particular stakeholder perspectives, they work collaboratively to develop and argue for policy changes that will prevent future tragedies. The abundance of real documents that drive this case make it an especially useful tool for engaging students in difficult-to-teach subject matter including the role of writing in the failure of technical systems, deliberative and judicial rhetoric, stakeholder theory, visual rhetoric, and ethics.

This article presents findings from an empirical study investigating the transfer of rhetorical knowledge, defined as audience awareness, sense of purpose, organization, use of visuals, professional appearance, and style, between the technical communication and the engineering disciplines. Various data collection methods were used to examine the skills and rhetorical knowledge students learned in a technical communication course and determine whether or not students relied on that knowledge as they completed writing assignments in an engineering course. Also examined was the effect of workplace experiences on shaping students' rhetorical knowledge. This study indicated that students did appear to transfer rhetorical strategies between different contexts, and those strategies were learned in the workplace as well as the classroom.

A significant problem in technical communication is persuading the user that the information is accurate, valid, and useful. All too often, technical communicators treat users as members of their own culture. When authors do consider cultural issues, they often focus on matters such as vocabulary, visuals, and organization. Other strategies, however, can be useful in gaining acceptance of technical information in cross-cultural situations. For example, the communication theory of compliance-gaining offers suggestions for how the technical communicators can adapt the text to enhance user acceptance when communicating to members of their own culture as well as when communicating across cultures. Communicators can use promises, threats, demonstrate positive and negative outcomes, extend friendliness, etc., to develop the text. In this article, I will explain several compliance-gaining strategies authors can use, identify rhetorical strategies they can combine with compliance-gaining strategies, show how these strategies can be effective in a cross-cultural environment by comparing the strategies in two sample cultures, and analyze a brief sample.

My article traces the development, chronicles the impact, and explains the essence of Herbert Spencer's “The Philosophy of Style” (1852). Spencer's essay has had a significant influence on stylistics, especially in scientific and technical communication. Although in our generation Spencer's contribution to stylistics is not widely remembered, it ought to be. His single essay on this subject was seminal to modern theories about effective communication, not because it introduced new knowledge but because it was such a rhetorically astute synthesis of stylistic lore, designed to connect traditional rhetorical theory with 19th-century ideas about science, technology, and evolution. It was also influential because it was part of Spencer's grand “synthetic philosophy,” a prodigious body of books and essays that made him one of the most prominent thinkers of his time. Spencer's “Philosophy of Style” carried the day, and many following decades, with its description of the human mind as a symbol-processing machine, with its description of cognitive and affective dimensions of communication, and with its scientifically considered distillation of the fundamental components of effective style. We should read Spencer's essay and understand its impact not so much because we expect it to teach us new things about good style, but precisely because: 1) it's at the root of some very important concepts now familiar to us; 2) it synthesizes these concepts so impressively; 3) we can use it heuristically as we continue thinking about style; and 4) it provides a compact, accessible touchstone for exploring—with students, clients, and colleagues—the techniques of effective style for scientific and technical communication.

This survey of 73 top-ranked U.S. and Canadian engineering schools examines initiatives that engineering schools are taking to improve communication instruction for their students. The survey reveals that 50% of the U.S. schools and 80% of the Canadian schools require a course in technical communication. About 33% of the schools utilize some form of integrated communication instruction, and another 33% offer elective courses in communication. Just 10 schools have created engineering communication centers to provide additional individualized coaching and feedback for their students. The most comprehensive preparation that engineering schools provide is a communication-across-the-curriculum approach that combines these instructional methods to offer concentrated instruction, continual practice, situated learning, and individualized feedback.

(2004). An Interview with Edward R. Tufte. Technical Communication Quarterly: Vol. 13, No. 4, pp. 447-462.

This article examines the concept of techne in relation to situatedness. Techn� is conceived as techniques for situating bodies in contexts. Although many theorists and practitioners in technical communication are working from ecological and posthuman perspectives with regard to interface designs, this article argues for extending those perspectives to workplace and classroom situations. Starting from a Heideggerian reading of techne, the article moves toward the concept of post-techne, which remakes pedagogical techniques for writing and inventing in institutional contexts.

Abstract With demographic and social trends in mind, technical communicators should be examining the online communication needs of elderly people who may share certain characteristics with other Internet users, particularly the disabled community. Although education, universal design, and accessibility initiatives help us address many of the developmental and cultural barriers elderly Internet users face, this article examines some current offerings, analyzing the growing elderly audience to better incorporate usability into Web design.

A primary goal of both distance and traditional courses should be that of distance reduction-a shrinking of the mental and time-dimensional separation between the students, the instructor, and the content to be learned. This sort of reduction brings the learning events of a class together in a holistic way that maintains an ongoing dialog with participants. This article reports the results of a study that evaluated the use and effectiveness of course websites in three undergraduate technical communication courses. Research questions investigated students' site visit frequency, purpose of use, and perceptions of distance reduction during out-of-class times via the constant availability of course companion sites. A survey was conducted to measure student responses to the course website used in their technical communication course. Anecdotal and empirical data indicate that course companion sites do decrease students' perceived distance during out-of-class times; however, they also produce unanticipated results, such as increased student dependency on online information and a low tolerance for out-of-date information. Future research is suggested to further investigate the impact of course websites on both cognitive and affective modes of student participation and learning.

The population of older adults is growing rapidly worldwide, but technical communicators have not accounted for the needs of these audiences nor drawn from the wide range of research on aging. This article suggests four challenges practitioners, educators, and researchers must undertake to accommodate older adults' physical, cognitive, and emotional needs: refine the demographic variable of age, operationalize age to enrich current methods of audience analysis, investigate multidisciplinary sources of aging research, and participate in research on aging by offering our expertise in document design and communication strategies.

This article interprets technical communication research about sex differences according to social role theory, which argues that sex differences are enculturated through experiences associated with social positions in the family and the workplace. It reevaluates technical communication research about sex differences in communicative and collaborative styles in the classroom and the workplace and about the effects of the double bind that women experience in the workplace. The article concludes with a recommendation that theoretical frameworks explaining sex differences remain flexible and able to account for social change.

Although service-learning has the potential to infuse technical communication pedagogy with civic goals, it can easily be co-opted by a hyperpragmatism that limits ethical critique and civic engagement. Service-learning's component of reflection, in particular, can become an uncritical, narrow invention or project management tool. Integrating cultural studies and service-learning can help position students as critical citizens who produce effective and ethical discourse and who create more inclusive forms of power. Rather than being tacked on, cultural studies approaches should be incorporated into core service-learning assignments.

Abstract This article argues that technical communicators are uniquely poised to function as public intellectuals. To demonstrate this point, the author offers the example of her work on a major AIDS prevention program report. Situating this work within the history of technical communication, the current discussion of rhetorics of risk, and the writing classroom, the author argues that technical writers don't have simply the opportunity to engage in textual activism; in many cases they have no alternative.

Although the concept of community has been advanced in technical communication as a moral reference point for civic rhetorical action, this concept is typically used in romantic, redemptive, and essentializing ways. This article argues for a radical and symbolic/rhetorical view of community, regarding it a discursive construct purposefully invoked by technical writers for strategic reasons.

Usability testing and documentation review are vital components of every documentation release cycle; yet some project timelines and budgets overlook these essentials. The art history process of material culture analysis can help alleviate this oversight. Applied to documentation, material culture analysis can provide insight into the writer's personal values to expose potentially detrimental mismatches between the values of the writer and of the intended audience.

We report on an exploratory experimental comparison of two different thinking aloud approaches in a usability test that focused on navigation problems in a highly nonstandard Web site. One approach is a rigid application of Ericsson and Simon's (for original paper see Protocol Analysis: Verbal Reports as Data, MIT Press (1993)) procedure. The other is derived from Boren and Ramey's (for original paper see ibid., vol. 43, no. 3, p. 261-278 (2000)) proposal based on speech communication. The latter approach differs from the former in that the experimenter has more room for acknowledging (mm-hmm) contributions from subjects and has the possibility of asking for clarifications and offering encouragement. Comparing the verbal reports obtained with these two methods, we find that the process of thinking aloud while carrying out tasks is not affected by the type of approach that was used. The task performance does differ. More tasks were completed in the B and R condition, and subjects were less lost. Nevertheless, subjects' evaluations of the Web site quality did not differ, nor did the number of different navigation problems that were detected.

Beverly Sauer has spent a decade in the United States, Great Britain, and South Africa analyzing the ways in which the hazards of coal mining are documented and, consequently, the ways in which these hazards are or might be reduced.

The cultural studies model of the cultural circuit can help students track the larger circulation and transformation of technical communication in order to ethically critique and respond to it. Applying the model to specific cases of technology and its accompanying documentation (in this case the OraQuick rapid HIV test) can illustrate for students the ethical necessity of extending the usual focus on production to distribution, marketing, interpretation, and use. Students can then channel this awareness to their own writing projects, taking action to ensure that these projects are responsive and empowering to those whom they affect.

Abstract Technical communication practices have been changed dramatically by the increasingly ubiquitous nature of digital technologies. Yet, while those who work in the profession have been living through this dramatic change, our academic discipline has been moving at a slower pace, at times appearing quite unsure about how to proceed. This article focuses on the following three areas of opportunity for change in our discipline in relation to digital technologies: access and expectations, scholarship and community building, and accountability and partnering.

Abstract Technical communication practices have been changed dramatically by the increasingly ubiquitous nature of digital technologies. Yet, while those who work in the profession have been living through this dramatic change, our academic discipline has been moving at a slower pace, at times appearing quite unsure about how to proceed. This article focuses on the following three areas of opportunity for change in our discipline in relation to digital technologies: access and expectations, scholarship and community building, and accountability and partnering.

This article presents the history, purposes, outcomes, and significance of the CCCC Outstanding Dissertation Award in Technical Communication during its first five years. It analyzes the topical areas and research methods of the 34 dissertations nominated for the award from 1999 to 2003, as well as the evaluations of the judges. Methods of the nominated dissertations are interpretive (41%) and empirical (59%), but many dissertations combine methods. In the empirical category, qualitative methods (17) outnumber quantitative methods (3). The most frequent topical areas are workplace practice (8), rhetoric of the disciplines (7), and information design (6). Topics that are not widely investigated include issues of race and class and international communication.

The debate over certification of technical and professional communicators has occurred with periods of relative intensity and quiescence for more than twenty years. This article surveys the historical developments of the debate; describes the arguments for and against certification; surveys technical communication curricula and theoretical arguments for literacies, standards, and competencies; and examines various efforts to study certification, including a description of published documents regarding certification.

This article suggests ways of writing a truly effective cover letter, an extremely important document in the search for a job. First, features gleaned from 13 model letters in technical writing textbooks yield figures on the number of words, sentences, and paragraphs per letter, plus the average number of words per sentence and paragraph, information helpful to those with little or no knowledge of how to write a strong cover letter. Second, the article surveys what the textbook writers offer as advice about the rhetorical principles that should be employed in composing cover letters. One piece of advice given by almost all of the experts is that writers should try to exude an energetic attitude, yet these same authorities do not delineate just how to display such a posture in the letters themselves. Third, examination of the letters reveals that one way that experts insert verve into cover letters is to use verbals, particularly gerunds, participles, and infinitives. In fact, 92.58% of the sentences in the 13 model letters have some type of verbal in them. The advantage of employing verbals is that while they are used for other parts of speech, they still retain the residue of action in their meaning. Fourth, the article describes the results of a survey to determine the acceptance of such constructions in the minds of two sets of readers: first-year writing students and third-year technical writing students. In both groups, more than 75% of the students preferred a paragraph with verbals in it over a paragraph devoid of verbals. Finally, the article suggests “sentence combining” as a procedure for teaching technical writing students how to combine basic sentences into verbals to garner variety and economy, one of the hallmarks of technical writing.

By emphasizing the negative meanings of words, ignoring variations in translations, and quoting out of context, Steven B. Katz has argued in an influential article that an “ethic of expediency … underlies technical communication and deliberative rhetoric, and by extension writing pedagogy and practice based on it.” Katz's assertion misrepresents the motive of technical communication and its pedagogy, and it brings discredit to the professions of technical communication and the teaching of technical communication. His attempt to discredit the motive of technical communication is part of a two-millennia-long contest for status between intellectuals and the working classes, and it creates unnecessary mistrust at a time in history when people must focus even more on cooperating socially in order to sustain democratic cultures and our physical environment for future generations.