Editor’s Note: The Book Review Forum has become a regular annual feature of Advances in the History of Rhetoric. This issue’s forum features Ned O’Gorman’s The Iconoclastic Imagination. In this work, O’Gorman focuses on events that are so engraved on our memory that we can never forget where we were when we learned of them—the Challenger disaster, the assassination of John Kennedy, for example. O’Gorman examines in what senses and how these iconic moments have saturated public discussion in the context of neoliberal political economy.The responses to O’Gorman’s book by Nathan Atkinson, Timothy Barney, and Rosa Eberly that follow below, as well as Ned O’Gorman’s response, were presented in slightly different form in an ASHR session at the NCA conference in November, 2016 in Philadelphia.

The most important thing to say here is thank you: thanks to Heather Hayes, Rosa Eberly, Tim Barney, and Nate Atkinson for so thoroughly and graciously engaging with my work. Thanks to the American Society for the History of Rhetoric, which more than any other disciplinary organization with which I have been associated has been the source of so many of my “ah ha!” moments. And thanks to rhetorical studies in the United States more broadly, which affords me and many others intellectual and critical space to move. The Iconoclastic Imagination, as my commentators note here, ranges widely. In its scope, and not just its methods, it is a product of a paideia in the house of many rooms that is United States rhetorical studies. I am grateful.I must confess that, as I read responses and reviews, I am still learning about The Iconoclastic Imagination. It is a book, as Professor Eberly knows, that was long in developing. While clear in its basic arguments, it is also a book that you have to deliberately work your way through. As a reviewer in American Quarterly recently wrote: O’Gorman stresses at the outset that The Iconoclastic Imagination is not a “history” of neoliberalism in a conventional sense. There is therefore no overarching narrative to his exploration of different moments of catastrophe in the twentieth century. Instead, he offers a series of essays that, together, argue that the neoliberal imaginary “entails a discourse of transcendence that appeals to invisible, unrepresentable orders as the overarching means of organizing and safeguarding [American] society” (xi). It is an intellectual history, but also a history of state policy during the Cold War. It is a history of media, but also of political economy. It dabbles in the minutiae of film analysis, and it meanders from Byzantine iconography and Protestant iconoclasm through Thomas Hobbes’s Leviathan and Immanuel Kant’s theory of the sublime. It dizzies readers so that they might orient themselves in a free-floating neoliberal imaginary. It demands complete attention. If O’Gorman’s narrative approach seems at times bewildering, if it seems to dwell too often in the weeds or the clouds, the book is functioning as intended. (157-158)When I first read these words, I laughed out loud. It was a laugh of uncanny recognition, of surprise that another recognized in this project that I had been living with for so long my own artistic as well as intellectual aims. In fact, I did treat The Iconoclastic Imagination as a work of art, of rhetorical art. Its “bewildering” quality was in fact intentional—an effort at rhetorical iconicity in the way that Michael Leff and Andrew Sachs wrote about it back in 1990 (“Words Most Like Things: Iconicity in the Rhetorical Text,” Western Journal of Speech Communication 54, 1990). But this “intentionality” is probably less a product of my rhetorical intentions than a reflection of my own attempts to come to terms with the bewildering quality of “neoliberalism” as both a critical term and as a political, economic, and cultural formation. The Iconoclastic Imagination is a book of essays precisely because it is an exploration, maybe even an investigation. As a friend of mine who is a Special Agent with the F.B.I. says, bewilderment can be a means of understanding what the hell is going on.Speaking of the F.B.I. and bewilderment, I want to focus the rest of this response on guns, a topic Professor Eberly raised in thinking about The Iconoclastic Imagination. Professor Barney wonders about the role of “the more quotidian rhetorical events of the Cold War play in the perpetuation of a neoliberal imaginary,” noting that The Iconoclastic Imagination does not address the “gaps” between the extraordinary or epochal events it investigates. He is definitely right about the gaps in my book. And if I were to try to fill them in, I would need to take on the quotidian interregnums between the “where-were-you-when?” events I examine. Guns, in fact, are a good place start. Guns are not only pervasive in American culture, they negotiate, on a day-to-day basis, many of the political issues I explore in my book: legitimacy, nationhood, nationalism, national politics, political representation, nature/artifice, and order.Professor Eberly points to the way in which guns circulate in American political culture as a counter-democratic, perhaps even counter-revolutionary, force. Much of The Iconoclastic Imagination is concerned with the sublime, an aesthetic that in the eighteenth-century was a means of rhetorically negotiating revolution and counter-revolution. The sublime, as I suggest in the book, is not just a rhetoric and aesthetic of transcendence, but marks limits and thresholds—that is, it is a rhetoric of limits. In the longer arc of American history, it seems to me that guns have stood as icons of the threshold of political legitimacy. As a revolutionary nation, the United States has long been a nation wherein political legitimacy hangs, like a loose chad, from the ballot. The bullet, in turn, is kept on reserve for a revolutionary function when the sovereign, the state, or the system is deemed illegitimate. Of course, this ballot-and-bullet logic stands at another threshold integral to The Iconoclastic Imagination, that between the American social imaginary and the actual operations of the American state. Guns, as Professor Eberly suggests, form a copia of cultural imaginaries that go well beyond Mayberry, and even the NRA: freedom fighters, survivalists, mafia bosses, kingpins, gangbangers, weekend outdoorsmen, James Bond, cops, and so on. Guns also, especially when amplified into bombs and missiles, have been a primary means of American global power since the middle of the twentieth century. Arms are, in this sense, “icons” of America, images that point beyond themselves without annihilating their own representational integrity. But this means that guns are not really sublime, but mundane.Yet, part of the pacifying quality of neoliberal discourse, and part of its ideological function, is to tell us that what I have just articulated is all wrong: arms aren’t really integral to American power or political culture, but rather part of the nation’s necessary emergency reserve. The essence of America is found instead in its economic productivity, or “freedom.” In this sense, neoliberalism entails an elite discourse positioned against “populist” elements that continue to insist on the primary Hobbesian natural right of self-preservation vis-à-vis guns. Neoliberalism would transform these gun-wielding citizens into participants in the “labor market” as part of a national project in pacification under the conditions of globalization. To which, in a kind of reversal of the ballot-and-bullet logic, these gun-wielding citizens approach the ballot as a kind of emergency reserve by which to protect their natural right to the bullet: and so, we have the NRA, Donald Trump, and now, perhaps, Neil Gorsuch.I think Professor Atkinson is quite right to draw our attention to indexes so as to better orient collective action in bewildering times. Guns, to be sure, are indexes of shifts in American political and economic culture. Gun ownership is rapidly becoming what Hobbes would call a natural right. Guns are, as Professor Atkinson suggests, “signs linked to their objects by causal connection.” My point in The Iconoclastic Imagination was not to cast doubt on the political potential of indexes so much as to argue that within the parameters of the neoliberal imaginary indexicality cannot be taken for granted—that it, like normative versions of rhetoric, depends on certain cultural and political conditions in order to survive, let alone to thrive. So, I would join Professor Atkinson in his call to citizen-critics (a phrase I first learned from Professor Eberly) to “direct our theoretical and critical energies toward exploring the index as mode of representation.” Guns and arms are an important place to look. I would only insist that we recognize just how difficult such looking is under neoliberal conditions. It can be downright bewildering.

Background: This study examines the generic structure of corporate social responsibility (CSR) reports, which are becoming standard practice for corporate communication of social and environmental performance beyond financial disclosure. Literature review: Genre theories provide a framework for exploring genres contextualized in different cultures. Based on the English for Specific Purposes approach of genre analysis, this study compares the move structure of CSR reports in Italian, Chinese, and English from a corpus-based perspective. Research questions: 1. What are the main moves used in CSR reports? 2. Are there any cross-cultural similarities or variations in terms of generic features? Methodology: Combining genre theories with concepts from Systemic Functional Linguistics, we designed an observational framework for move identification. Based on a 15-move scheme, we annotated 18 CSR reports for comparative analysis. Results and conclusions: The CSR report is characterized by rhetorical recursivity and hybridity of speech acts: beyond “reporting” and “presenting,” it is also “demonstrating,” “evaluating,” and “committing.”As a globally established genre, it presents noticeable generic similarity in different languages, suggesting that the communicative purposes of CSR reports are recognized by different cultures. The top six moves in the Performance-reporting section of the CSR reports present identical trends in terms of extensiveness ranking in all three languages. Cross-cultural variations mainly involve the use of optional moves, such as the dominant use of the move “Presenting individual cases” in the Chinese sample. The observational framework for move identification may also be transferable to other genres. The limitations of this study include the sample size and the absence of an author survey. Future research could investigate the CSR report from a diachronic perspective, to explore how its genre structure has developed over time.

Research problem: In the current information age, people are increasingly accustomed to sharing their special interests online and are influenced by the relationships developed from that sharing. The purpose of this study was to better measure peer influence in these online communities. Research questions: 1. How can peer influence in online communities be measured in a way that comprehensively incorporates peer-based characteristics, the homophily effect, and the structural position of a user in the network? 2. Is the method proposed in this study superior to other existing methods? Literature review: Previous literature on measuring online user influence can be classified into two streams: 1. Those that focus on the intrinsic characteristics of social media players to measure peer influence; 2. Those that address social network structure. Relevant computing algorithms include Topic-Based PageRank, Quality-Structure index, and so on. Although the first stream considers afocal peer's intrinsic characteristics, it overlooks the interpeer attraction in terms of similarity and discrepant knowledge among peers. The second stream mostly stresses the structures of social networks to measure network-wide peer influence but underestimates the effect of interpeer attraction that may leverage every diffusion step of peer influence through the network. To fill this research gap, this study proposes a new method of measuring network user influence that incorporates peers' intrinsic factors, interpeer influence factors as homophily effect, and network structure. Homophily refers to the degree to which pairs of individuals who interact are similar with respect to certain attributes. Methodology: From the communication sender-receiver perspective, we developed a computable method that incorporates peer-based characteristics, the homophily effect, and the structural position of a user in the network to measure the social network user influence. Two empirical studies were subsequently conducted in a social network service-based online community and an online professional logistics community to verify the effectiveness of the proposed method. Results and conclusions: The empirical results show that our proposed method provides higher prediction accuracy of user influence rank in an online community than the other existing methods. These findings lay a foundation for future theoretical exploration and provide a useful tool for targeting influential users in online communities such as blogs, bulletin board systems, and forums.

Research problem: The purpose of the study was to fill gaps in our knowledge about technical editors' work practices and perceptions, knowledge that might be useful for teachers and practitioners, as well as current and prospective students. Research questions: (1) What work activities do technical editors engage in? (2) How do people become and progress in careers as technical editors? (3) What do technical editors perceive about the complexity of their work and its value to themselves and others? Literature review: The literature review focuses on previous surveys of technical editors, which have tended to focus on technology-related issues and been largely limited to samples obtained from the Society for Technical Communication.Methodology: A link to an online survey was sent to 32 professional organizations for technical and other professional, nonliterary, and nonjournalism editors. The leadership of each organization was asked to forward the link to its members; 12 complied, with a resulting 253 respondents. Responses to closed-ended questions were tabulated, while responses to the open-ended questions were analyzed thematically.Results and conclusions:The results revealed a broad range of job titles, disciplinary and professional fields, genres and media, editing-related tasks, and extent and type of collaboration. Respondents perceived as useful several forms of academic preparation, personality traits, and attitudes. About half the respondents had become editors through deliberate preparation during college (direct route) and half had not (indirect route). Thus, one implication of the results is that college students majoring in the sciences and other technical fields (indirect route) might be attracted to complementary minors and certificate programs in technical communication/editing. The sample was obtained from among a broader range of technical editors than samples used in previous surveys but was relatively small and, therefore, nongeneralizable. Future surveys should strive for a larger sample size and include questions about a wide range of demographic variables that can be correlated with the independent variables.

Introduction: Stereotypes about generational cohorts have been spread widely among current literature; this study challenges those stereotypes and provides a simple method for managers to learn how to effectively communicate with, motivate, and retain employees, no matter what cohort they belong to. Research questions: (1) Do people in a particular generational cohort behave according to the stereotypes assigned to their cohort? (2) Do people in a particular generation believe that the stereotypes assigned to their generation are accurate? Literature review: Current literature promulgates generational stereotypes and encourages managers to learn about the differences of each cohort so that they can tailor their communication to each cohort. Knowing the differences allegedly provides managers of technical communication teams or any team with more effective strategies to communicate with, motivate, and retain members of each cohort. Much of the literature examined was not based on rigorous research, and some that was rigorous and empirical claims there are more similarities than differences among the cohorts. Methodology: The findings from this study are based on answers to surveys from 107 participants and semistructured interviews with eight of those participants who were employees at a software company or were students or employees at a local university. The findings challenge the stereotypes found in the current literature, specifically concerning longevity in a job and workplace compliance. Conclusions, limitations, and future research: Managers need to learn more about individual employees rather than relying on stereotypes of generational cohorts when communicating with employees. Learning about individuals is simple and can foster more effective communication, which will enhance employees' job satisfaction and engagement, and ultimately employee retention. As the research reported in this study shows, these are crucial variables to consider about a person's tenure in a position and workplace compliance behavior but are not included by most when studying generational cohorts. Further research could help us learn how managers can best develop employees and recognize and reward employees' workplace achievements.

This case study reports on the experiences of designing and assessing the effectiveness of a faculty development program on writing across the curriculum (WAC). The report focuses on the question: What are the key components of an effective faculty development program to integrate WAC into engineering and scientific courses taught by faculty in those disciplines? Situating the case: Two main models of WAC implementation exist: direct instruction, which uses writing specialists to deliver instruction to engineering and science students, and the department-centered model, which instructs faculty in engineering and scientific disciplines to teach writing as part of technical courses. How the case was studied: A report of the experiences of the authors and the feedback from the participants. About the case: The workshop was aimed at teachers in various disciplines and covered these main topics: fundamentals of writing theory and pedagogy, writing assignment design and assessment, and situating writing assignments in courses across the disciplinary curriculum. It took place over 10 weeks during a 15-week semester and included large- and small-group meetings, consultations with the members of the university WAC program, and peer review of writing assignment drafts. Conclusions, limitations, and suggestions for future research: Key challenges in developing the workshop included designing ways to bridge the conceptual gap between the participants' and WAC instructors' understanding of the role of writing in disciplinary courses, limited time available to the participants, and scheduling challenges. The workshop was given seven times. Most of the faculty participants (90%) generally found it to be very effective or effective. Studies of workshops with larger populations of trainees are suggested.

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Book Review| September 01 2017 Rhetoric and the Gift: Ancient Rhetorical Theory and Contemporary Communication Rhetoric and the Gift: Ancient Rhetorical Theory and Contemporary Communication. By Mari Lee Mifsud. Pittsburgh, PA: Duquesne University Press, 2016; pp. xi + 186. $25.00 paper. Michele Kennerly Michele Kennerly Penn State University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (3): 557–560. https://doi.org/10.14321/rhetpublaffa.20.3.0557 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Michele Kennerly; Rhetoric and the Gift: Ancient Rhetorical Theory and Contemporary Communication. Rhetoric and Public Affairs 1 September 2017; 20 (3): 557–560. doi: https://doi.org/10.14321/rhetpublaffa.20.3.0557 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| September 01 2017 Culture, Catastrophe, and Rhetoric: The Texture of Political Action Culture, Catastrophe, and Rhetoric: The Texture of Political Action. by Robert Hariman and Ralph Cintron. New York: Berghahn, 2015; pp. 274. $95.00 paper. José G. Izaguirre, III José G. Izaguirre, III University of Illinois Urbana-Champaign Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (3): 566–569. https://doi.org/10.14321/rhetpublaffa.20.3.0566 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation José G. Izaguirre; Culture, Catastrophe, and Rhetoric: The Texture of Political Action. Rhetoric and Public Affairs 1 September 2017; 20 (3): 566–569. doi: https://doi.org/10.14321/rhetpublaffa.20.3.0566 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| September 01 2017 The Art of Veiled Speech: Self-Censorship from Aristophanes to Hobbes The Art of Veiled Speech: Self-Censorship from Aristophanes to Hobbes. By Han Baltussen and Peter J. Davis. University of Pennsylvania Press: Philadelphia, 2015; pp. vi + 329. $79.95/£52.00 cloth; $79.95/£52.00 ebook. Trevor C. Meyer Trevor C. Meyer University of South Carolina Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (3): 560–563. https://doi.org/10.14321/rhetpublaffa.20.3.0560 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Trevor C. Meyer; The Art of Veiled Speech: Self-Censorship from Aristophanes to Hobbes. Rhetoric and Public Affairs 1 September 2017; 20 (3): 560–563. doi: https://doi.org/10.14321/rhetpublaffa.20.3.0560 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| September 01 2017 The Rhetorical Invention of Man: A History of Distinguishing Humans from Other Animals The Rhetorical Invention of Man: A History of Distinguishing Humans from Other Animals. By Greg Goodale. Lanham, MD: Lexington Books, 2015, pp. vii + 181. $80.00 cloth; $79.99 e-book. Mary Trachsel Mary Trachsel University of Iowa Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (3): 563–566. https://doi.org/10.14321/rhetpublaffa.20.3.0563 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Mary Trachsel; The Rhetorical Invention of Man: A History of Distinguishing Humans from Other Animals. Rhetoric and Public Affairs 1 September 2017; 20 (3): 563–566. doi: https://doi.org/10.14321/rhetpublaffa.20.3.0563 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Books reviewed:Writing against Racial Injury: The Politics of Asian American Student Rhetoric by Haivan V. Hoang. Pittsburgh: U of Pittsburgh P, 2015. 180 pp. Del Otro Lado: Literacy and Migration across the U.S.-Mexican Border by Susan V. Meyers. Carbondale: Southern Illinois UP, 2014. 195 pp. Transiciones: Pathways of Latinas and Latinos Writing in High School and College by Todd Ruecker. Logan: Utah State UP, 2015. 219 pp.

&#8220;In the ongoing quest to account for rhetoric’s “dynamic and distributed dimensions,” then, Still Life with Rhetoric contributes a robust new materialist methodology to the burgeoning scholarly reconsiderations of the material, temporal and consequential things of collective life.&#8221;

Book Review| August 01 2017 Review: Il ricco accusato di tradimento. Gli amici garanti - Declamazioni maggiori 11; 16, by Biagio Santorelli Biagio Santorelli, [ps.-Quintiliano] Il ricco accusato di tradimento. Gli amici garanti - Declamazioni maggiori 11; 16 («Collana di studi umanistici» n. 16), Cassino: Edizioni Università di Cassino, 2014, 348 pp. ISBN 978-88-8317-074-4. Sergio Audano Sergio Audano Centro di Studi sulla Fortuna dell'Antico “Emanuele Narducci” – Sestri Levante Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2017) 35 (3): 366–368. https://doi.org/10.1525/rh.2017.35.3.366 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Cite Icon Cite Search Site Citation Sergio Audano; Review: Il ricco accusato di tradimento. Gli amici garanti - Declamazioni maggiori 11; 16, by Biagio Santorelli. Rhetorica 1 August 2017; 35 (3): 366–368. doi: https://doi.org/10.1525/rh.2017.35.3.366 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. © 2017 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| August 01 2017 Review: Women's Irony: Rewriting Feminist Rhetorical Histories, by Tarez Samra Graban Tarez Samra Graban, Women's Irony: Rewriting Feminist Rhetorical Histories. Studies in Rhetorics and Feminisms Series. Carbondale: Southern Illinois University Press, 2015. 258 pp. ISBN 978-0-8093-3418-6 Tiffany Kinney Tiffany Kinney University of Utah, Salt Lake City Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2017) 35 (3): 368–370. https://doi.org/10.1525/rh.2017.35.3.368 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Cite Icon Cite Search Site Citation Tiffany Kinney; Review: Women's Irony: Rewriting Feminist Rhetorical Histories, by Tarez Samra Graban. Rhetorica 1 August 2017; 35 (3): 368–370. doi: https://doi.org/10.1525/rh.2017.35.3.368 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. © 2017 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| August 01 2017 Review: Epideictic Rhetoric: Questioning the Stakes of Ancient Praise, by Laurent Pernot Laurent Pernot, Epideictic Rhetoric: Questioning the Stakes of Ancient Praise, Austin: University of Texas Press, 2015. xiv, 166 pp. ISBN 978-1-4773-1133-2 Brad L. Cook Brad L. Cook University of Mississippi Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (2017) 35 (3): 370–372. https://doi.org/10.1525/rh.2017.35.3.370 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Cite Icon Cite Search Site Citation Brad L. Cook; Review: Epideictic Rhetoric: Questioning the Stakes of Ancient Praise, by Laurent Pernot. Rhetorica 1 August 2017; 35 (3): 370–372. doi: https://doi.org/10.1525/rh.2017.35.3.370 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. © 2017 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www.ucpress.edu/journals.php?p=reprints.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

&#8220;The editors and authors of the chapters included in Multimodal Composing in Classrooms: Learning and Teaching for the Digital World show how multimodal composing has become an indispensible new literacy.&#8221;

This book examines some of the many struggles that various programs in the field have endured in light of the "Great Recession" and shares the faculty’s initiative to take action to ensure the sustainability of their programs. Eleven essays written by 20 different contributors from a range of institutions assist in successfully achieving the book’s purpose—namely, providing methods and models for how academic programs can “do more with less” in an age of austerity. Program coordinators and those who teach program assessment should take heart in knowing that they do not face these challenges alone, and they might use this book to brainstorm and identify solutions for their programs.

Research problem: Gamification is a concept that originates from the digital media domain. It includes a process of enhancing a service using game design elements in nongame contexts. Although much research exists on gamification, very few studies focus on the application of gamification in the enterprise. Research questions: (1) How do managers currently use and experience gamification as a communication medium? (2) Why is it that few instances of gamification exist in enterprise management? (3) Is gamification's own branding somehow cannibalizing itself in enterprise applications? Literature review: We reviewed gamification literature in the workplace and looked at the applicability of game design elements within the enterprise culture. Enterprise gamification is still considered uncharted territory, and more research on gamification in the enterprise is needed. But existing research studies support our claims that there is high potential for enterprise gamification that needs to be explored. Methodology: Observations were made during fieldwork with an exploratory interview research approach. These observations were put to test via an online psychological single-blind controlled quantitative experiment conducted with 198 survey respondents to investigate the effect of branding on gamification and its perception in the enterprise context. Results and conclusions: The results show that using the “gamification” brand clearly drives lower rates of perceived acceptance of the concept, whereas using an “unbranded” version of the same gamification concepts results in comparatively higher rates of perceived acceptance and a general willingness to adopt within the enterprise context. The results also confirm that “interest” and “branding” are interrelated, and that gamification faces higher rates of resistance, lower rates of adoption, and lower success rates in the enterprise compared to other fields. Thus, enterprise gamification may not be correctly branded, and our research recommends the use of a set of procedural, prepackaged best practices, in the form of an implementation framework, to guarantee optimal design and implementation.

Research problem: Business-to-business contracts are complex communication artifacts, often considered “legal stuff” and the exclusive domain of lawyers. However, many other stakeholders without a legal background are involved in the negotiation, drafting, approval, and implementation of contracts, and their contributions are essential for successful business relationships. How can we ensure that all stakeholders in the global business context-whatever their native language or professional background-easily and accurately understand contract documents? This study suggests that integrating diagrams in contracts can result in faster and more accurate comprehension, for both native and non-native speakers of English. Literature review: We focused on the following research topics: (1) ways to integrate text and visuals to create more effective instructions, since we conceptualize contracts as a type of business instructions; (2) cognitive load theory, as it may help explain why contracts are so hard to understand and why text-visuals integration may ameliorate their understandability; (3) cognitive styles, as individual differences may affect how individuals process verbal and visual information, thus allowing us to explore the limitations of our suggested approach; (4) the English lingua franca spoken by business professionals in international settings, their needs and challenges, and the fact that pragmatic approaches are needed to ensure successful communication. Methodology: We conducted an experiment with 122 contract experts from 24 countries. The research participants were asked to complete a series of comprehension tasks regarding a contract, which was provided in either a traditional, text-only version or in a version that included diagrams as complements to the text. In addition to measuring answering speed and accuracy, we asked the participants to provide information about their educational background, mother tongue, and perceived mental effort in task completion, and to complete an object-spatial imagery and verbal questionnaire to assess their cognitive style. Conclusions: We found that integrating diagrams into contracts supports faster and more accurate comprehension; unexpectedly, legal background and different cognitive styles do not interact with this main effect. We also discovered that both native and non-native speakers of English benefit from the presence of diagrams in terms of accuracy, but that this effect is particularly strong for non-native speakers. The implication of this study is that adding diagrams to contracts can help global communicators to understand such documents more quickly and accurately. The need for well-designed contracts may open new opportunities for professional writers and information designers. Future research may also go beyond experimental evaluations: by observing this new genre of contracts in vivo, it would be possible to shed light on how contract visualizations would be perceived and interpreted in a global communication environment.

The book’s 11 chapters consider the importance of theorizing, initiating, and sustaining relationships between academia and industries that employ graduates of those programs. The editors argue that a strong future for the field depends on more research into shared interests. Through asking both spheres to take action, Carolyn Rude’s Foreword clarifies that the audience for the book is both academics and industry professionals. Comprehensively, the book fulfills its goal to initiate a conversation; it is a sourcebook that explores multiple contexts and lenses. Therefore, readers looking for a practical resource for initiating partnerships with businesses and industries can easily identify and select the chapters relevant to their situation.

The present book was edited in honour of Liliana Tolchinsky, to pay tribute to her career as a researcher in the field of writing development. For this purpose, the editors of Written and Spoken Language Development Across the Lifespan have brought together researchers from all around the world who wished to share results from studies that reflect Liliana Tolchinsky’s influence on their work. The book starts with an introduction by the editors Perera, Aparici, Rosado and Salas, in which Liliana Tolchinsky’s career is described. In this introduction, the reader is embarked on a pleasant travel throughout Liliana Tolchinsky’s career, filled with ambitious and innovative projects, international collaborations and awards won. This book comprehends a total of 19 chapters, all aiming at investigating language development. It is divided into two parts: Part I gathers chapters focused on early literacy, while Part II focuses on later literacy development. This review is organised in two parts. The first part aims at presenting the book, by briefly describing each chapter and showing their specificities and similarities. This part will allow the reader to appreciate the book’s richness and diversity in terms of linguistic contexts, participants’ characteristics, levels of language investigated and methods of analysis used. In our second part, we discuss the book’s contents in relation to Liliana Tolchinsky’s career, by linking the chapters to her main interests and contributions to the field of language development.

Book Review| June 01 2017 Contemporary Rhetorical Citizenship Contemporary Rhetorical Citizenship. Edited by Christian Kock and Lisa Villadsen. Chicago, IL: University of Chicago Press, 2014; pp. 5 + 349. $54.50 paper. Sara R. Kitsch Sara R. Kitsch Texas A&M University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (2): 363–368. https://doi.org/10.14321/rhetpublaffa.20.2.0363 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Sara R. Kitsch; Contemporary Rhetorical Citizenship. Rhetoric and Public Affairs 1 June 2017; 20 (2): 363–368. doi: https://doi.org/10.14321/rhetpublaffa.20.2.0363 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal Issue Section: Book Reviews You do not currently have access to this content.

Book Review| June 01 2017 Signs of Pathology: U.S. Medical Rhetoric on Abortion, 1800s–1960s Signs of Pathology: U.S. Medical Rhetoric on Abortion, 1800s–1960s. By Nathan Stormer. University Park: The Pennsylvania State University Press, 2014; pp. 256. $69.95 cloth. S. Scott Graham S. Scott Graham University of Wisconsin-Milwaukee Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (2): 372–380. https://doi.org/10.14321/rhetpublaffa.20.2.0372 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation S. Scott Graham; Signs of Pathology: U.S. Medical Rhetoric on Abortion, 1800s–1960s. Rhetoric and Public Affairs 1 June 2017; 20 (2): 372–380. doi: https://doi.org/10.14321/rhetpublaffa.20.2.0372 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| June 01 2017 Rhetoric in American Anthropology: Gender, Genre, and Science Rhetoric in American Anthropology: Gender, Genre, and Science. By Risa Applegarth. Pittsburgh, PA: University of Pittsburgh Press, 2014; pp. x + 267. $27.95 paper. Ann George Ann George Texas Christian University Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (2): 376–384. https://doi.org/10.14321/rhetpublaffa.20.2.0376 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Ann George; Rhetoric in American Anthropology: Gender, Genre, and Science. Rhetoric and Public Affairs 1 June 2017; 20 (2): 376–384. doi: https://doi.org/10.14321/rhetpublaffa.20.2.0376 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.

Book Review| June 01 2017 Rhetoric and Power: The Drama of Classical Greece Rhetoric and Power: The Drama of Classical Greece. By Nathan Crick. Columbia: University of South Carolina Press, 2015; pp. ix + 260. $59.95 cloth. Kristine Bruss Kristine Bruss Independent Scholar Search for other works by this author on: This Site Google Rhetoric and Public Affairs (2017) 20 (2): 360–364. https://doi.org/10.14321/rhetpublaffa.20.2.0360 Cite Icon Cite Share Icon Share Facebook Twitter LinkedIn MailTo Permissions Search Site Citation Kristine Bruss; Rhetoric and Power: The Drama of Classical Greece. Rhetoric and Public Affairs 1 June 2017; 20 (2): 360–364. doi: https://doi.org/10.14321/rhetpublaffa.20.2.0360 Download citation file: Zotero Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All Scholarly Publishing CollectiveMichigan State University PressRhetoric and Public Affairs Search Advanced Search The text of this article is only available as a PDF. © 2017 Michigan State University Board of Trustees. All rights reserved.2017 Article PDF first page preview Close Modal You do not currently have access to this content.