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December 2018

  1. #FuckCommunism: Embodied Rhetoric and Vietnamese Transnational Digital Practices
  2. Gut Rhetorics: Toward Experiments in Living with Microbiota
    Abstract

    When considering the material ecologies of the human body, we must consider the bodies within—at least five hundred known species of microbes. We propose the term gut rhetorics to highlight how our guts have become an environment to which we are exposed: a biologically active actant contributing to the physiology and psychology—the rhetorical capacities—of the human body. Gut rhetorics incorporate—bring into the body and, importantly, into the body of rhetoric—the hungry horde within human bodies. First, we trace one probiotic formulation across three scientific studies to show how bodies, affects, and microbes are being “calibrated” at the level of experiment. Second, we stress skilled probiotic experimentation and encourage scholars to play amid environments, give attention to embodiment, and pursue phenomenological inquiry (Gruber, 2018; Melonçon, 2018). Gut rhetorics consider bodies, affects, and microbiota as entangled metabolic intra-actions that affect how the world appears to the body and the body to the world.

    doi:10.5744/rhm.2018.1014
  3. Framing Wearing: Genre, Embodiment, and Exploring Wearable Technology in the Composition Classroom
    doi:10.1016/j.compcom.2018.07.004

October 2018

  1. Communicating Mobility and Technology: A Material Rhetoric for Persuasive Transportation, by Ehren Helmut Pflugfelder: New York: Routledge, 2017. xiii + 178 pp. $119.96 (cloth)
    doi:10.1080/02773945.2017.1413283
  2. “I Can’t Breathe”: Eric Garner and In/Out-Group Rhetorics
    Abstract

    This article analyzes several popular news media narratives that describe the events surrounding Eric Garner’s death in 2014, including the circumstances of his arrest and the acquittal of the police officer who placed him in a banned chokehold. This piece problematizes the constraints that vernacular understandings of race impose upon verbal and embodied rhetorical agency. Ultimately, this work illuminates the ways in which color-blind racist rhetorics mobilize narrative proxies to render these constraints invisible.

    doi:10.1080/07350198.2018.1497888

July 2018

  1. “Bridging the Gap between Food Pantries and the Kitchen Table”: Teaching Embodied Literacy in the Technical Communication Classroom
    Abstract

    Drawing from literature on communication as a physical, material experience, this article expands Cargile Cook’s “layered literacies” (2002) pedagogical framework to include a seventh literacy—embodied literacy. The article uses a classroom case study in which students coproduced a cookbook with low-income, elderly, disabled users, to demonstrate how students can become more responsible and effective technical communicators by recognizing users’ divergent embodied experiences. The article includes suggestions for concrete classroom practices that encourage such embodied literacy.

    doi:10.1080/10572252.2018.1476589
  2. Attitudes of Collaborative Expectancy: Antithesis, Gradatio, andA Rhetoric of Motives, Page 58
    Abstract

    In the recently declared “Stylistic (Re)Turn” in rhetoric and composition, several scholars reference pages fifty-eight and fifty-nine of A Rhetoric of Motives as being important to style studies. These pages, given Kenneth Burke’s perplexity, require further discussion. The rhetorical figures antithesis and gradatio are used on these pages as representative anecdotes of the figures’ capacity as forms to induce identification. Antithesis and gradatio illustrate a concept of somatic rhetorical figuration based on a rhetorical aesthetic which is summarized on page fifty-eight. Figures, or formal patterns, overlap and point to the continued relevance of classical rhetoric as a way of discussing style across disciplines.

    doi:10.1080/07350198.2018.1463496
  3. Integral Captions and Subtitles: Designing a Space for Embodied Rhetorics and Visual Access
    Abstract

    Integral captions and subtitles are specific forms of captions and subtitles that are designed to be essential elements of videos in coordination with sound, signs, and other modes of communication. Integral captions reflect the importance of embodied rhetorics in Deaf culture, particularly in the kinetic language of ASL and Deaf Space design practices. Designing a (Deaf) space for integral captions that embody multimodal and multilingual communication is an essential multimodal literacy practice that benefits d/Deaf and hearing composers and viewers. Five criteria that characterize integral captions provide instructors and scholars with a tool for captions and embodied rhetorics.

    doi:10.1080/07350198.2018.1463500
  4. Book Review: Communicating Mobility and Technology: A Material Rhetoric for Persuasive Transportation
    doi:10.1177/1050651918761883

June 2018

  1. Understanding Virtual Reality: Presence, Embodiment, and Professional Practice
    Abstract

    Introduction: Virtual reality (VR) has gained popularity across industries for its ability to engage users on a level unprecedented by print or 2-D media; however, few guidelines exist for the use of VR technologies in technical and professional communication (TPC) curricula. To address this need, this experience report details the study of a recognizable and adopted set of VR devices to promote understanding of the ways in which emerging VR technologies provide new approaches to pedagogy. Literature review: Drawing from literature in computer science, communication studies, and anthropology, as well as embodiment and phenomenology, the authors provide a historical account of VR development. About the study: Using three concurrent case studies and qualitative interviews, the authors share their deployment of three low-end to high-end VR devices: Google Cardboard, Google Daydream View, and HTC Vive. Using a modified heuristic, the authors assess the functions, features, and uses of the devices; showcase current or potential deployments; and for triangulation, provide a user study of two devices. Results/discussion: VR immersion can provide students with a deeper understanding of course content; immersion in future workplaces can give students an initial vision of their project and profession; concepts can be seen from new vantage points; and user themes include felt experience, sense and sensibility, agency and autonomy, and constant identities. Together, these themes provide an entry into discussions of designing VR content for technical and professional communication. Conclusion: The authors discuss limitations to VR integration and provide resources so practitioners might implement VR in engaging and relevant ways.

    doi:10.1109/tpc.2018.2804238
  2. Embodied Rhetorics: Writing Rides from the Seat of a Bike
  3. Embodied Rhetorics: Writing Rides from the Seat of a Bike

May 2018

  1. Resistance: Taking a Stand, Struggling to Matter
    Abstract

    Often paying attention to dominant voices and events, the field of rhetoric appears to have had a fraught relationship with resistance. Contemporary rhetorical theory has moved to embrace resistance as a key term, however, particularly to underscore the embodied politics of the rituals of everyday life, as well as how collective acts assemble to negotiate power and public goods. This essay provides a brief etymology of the term and surveys three dominant articulations of it within this journal: writing, embodiment, and ecologies. Reflecting on cultural histories and contemporary cultural conjunctures, we argue resistance is better appreciated as a practical, vulnerable, and collective articulation of opposition and struggle.

    doi:10.1080/02773945.2018.1454218
  2. When Patients Question Vaccines: Considering Vaccine Communication through a Material Rhetorical Approach
    Abstract

    Vaccinations are a notoriously difficult topic to discuss with patients, and efforts to persuade those who are most hesitant often fail. In this persuasion brief, common vaccination concerns and skepticisms are reexamined through the perspectives offered by rhetorical studies. This analysis demonstrates why current counter-arguments to vaccine skepticisms often fall short. As an alternative, this article encourages practitioners to consider how the material qualities of vaccinations contribute to their instability and make them difficult for patients to accept. This perspective suggests relationship-building and coalition-building as routes for improving doctor-patient communication about vaccines.

    doi:10.5744/rhm.2018.1010

April 2018

  1. Distributed Cognition and Embodiment in Text Planning: A Situated Study of Collaborative Writing in the Workplace
    Abstract

    Through a study of collaborative writing at a student advocacy nonprofit, this article explores how writers distribute their text planning across tools, artifacts, and gestures, with a particular focus on how embodied representations of texts are present in text planning. Findings indicate that these and other representations generated by the writers move through a spectrum of durability, from provisional to more persistent representations. The author argues that these findings offer useful insights into the relationships among distributed cognition, materiality, embodiment, and text planning and have implications for practitioners and students of writing. Additionally, the author recommends that scholars further investigate the ways in which embodied representations of texts are generated through lived experiences with the materials of writing.

    doi:10.1177/0741088317753348

March 2018

  1. Disability Rhetoric by Jay Timothy Dolmage, and: Rhetorical Touch: Disability, Identification, Haptics by Shannon Walters
    Abstract

    Reviews Jay Timothy Dolmage, Disability Rhetoric. Syracuse, New York: Syracuse University Press, 2014. 349 pp. ISBN: 9780815634454 Shannon Walters, Rhetorical Touch: Disability, Identification, Haptics. Columbia: University of South Carolina Press, 2014. 257 pp. ISBN9781611173833 Rhetoric is an ability. So begins the blithe Englishing of Aristotle's defi­ nition of rhetoric. In early translations it appears as a faculty, following the European vernaculars and the Latin translation of Aristotle's dunamis with facultas. Yet even if this translation flattens the complex significance of Aristotle's original sense, it happily brings us within the orbit of pressing problems in our own moment. We may now pose new questions: If rhetoric insists it be thought of as an ability, how might we inflect this idée reçue of the field by thinking through the meaning of rhetoric from a position of disability? This is not a matter of simple inversion. Disability is not the opposite of ability but the suspension of the assumptions of ableism. In this sense, it is like disbelief. We say we are in a 'state of disbelief' precisely when we are presented with incontrovertible evidence that commands assent. Disability rhetoric, then, seeks to illuminate the unreflective assump­ tions and heuristics that we commonly use to make judgments concerning the conditions and abilities of others. In Disability Rhetoric and Rhetorical Touch: Disability, Identification, Haptics, Jay Timothy Dolmage and Shannon Walters offer book-length elaborations of what such a rhetoric might be. The authors do not simply challenge rhetoric about disability or examine disability advocacy rhetorically, although both these aims are crucial to their projects. The authors argue that a thoroughgoing criticism of ableism requires a reexamination of rhetorical history and theory. The classical tradition's inability to think through bodily difference made it narrower than it otherwise might have been. Quintilian asserted that the limits of rhetorical education could be found in the body of the orator, "for assuredly no one can exhibit proper delivery if he lacks a memory for retaining what he has written or ready facility in uttering what he has to speak extempore, or if he has any incurable defect of utterance." Any such "extraordinary deformity of body ... cannot be remedied by any effort of art" (11.3.10). Unable to think of bodily difference as anything but deformity gave ancient rhetorical theory a Rhetorica, Vol. XXXVI, Issue 2, pp. 205-215. ISSN: 0734-8584, electronic ISSN: 15338541 . © 2018 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, http://www. ucpress.edu/joumals.php?p=reprints. DOI: https://doi.org/10.1525/rh.2018.36.2.205. 206 RHETORIC A false sense of order and precision, erected upon the assumption that audience and orator could be treated as positions within a discourse rather than approa­ ched within the complexity of situated and contested embodiment. These books can be taken as complementary projects. Dolmage wishes to extend and reinterpret the repertoire and vocabulary of critical rhetoric. Walters focuses on the inventional strategies of disabled persons and their circles. This is not to say that Dolmage neglects invention or Walters criti­ cism. Disability rhetoric shows the imbrication of criticism and invention, since both rely upon practices of sensitization. We might extract six maxims to serve as guideposts for furthering this critical-inventive program. 1. Modes of communication require invention and shape meaning. The con­ stitution of communication between Annie Sullivan and Helen Keller in the now famous story of their experience at the water pump (Sullivan hand­ spelling 'water' in Keller's palm after running water over her hand, marked by Keller as her entry into language) resulted from a pragmatic awareness of possible channels of meaning-making. Walters argues that many of these possibilities reside within touch and her book serves in part as a collection of examples showing the variety and power of haptic communication. Perhaps even more importantly, a disability rhetoric would attend to the way in which the mode of communication constitutes and affects the meaning of the communication. Rather than appealing to the sensus communis...

    doi:10.1353/rht.2018.0019

January 2018

  1. Rhodes Must Fall: An Embodied Rhetorical Assertion
  2. Rhetorical Touch: Disability, Identification, Haptics by Shannon Walters
    Abstract

    Shannon Walters’ Rhetorical Touch stretches the consideration of embodied rhetorics to embrace the sense of touch through both classical rhetoric and contemporary disability studies. Key to Walters’ project is a rereading of Aristotle’s pisteis—logos, pathos, and ethos—through the sense of touch. To examine the productions of a variety of disabled rhetors, she draws upon rhetoricians from Empedocles to Burke, on phenomenologists such as Merleau-Ponty, and on disability-studies scholars such as Cynthia Lewiecki-Wilson and Brenda Brueggemann. This broad, disciplinary-crossing quality of her scholarship makes sense because she situates touch as “a sense that transcends bodily boundaries; it demands an approach that also transcends boundaries” (8). Though her project is solidly within the realm of disability studies, it can and should affect how we do scholarship in rhetoric.Through an understanding of Empedocles’ sense of logos, Walters argues that touch is the broadest means of persuasion, and, furthermore, that it is the sense that ties all humans together, those who are disabled as well as those who are temporarily able-bodied. In so doing, Walters calls for a radical repositioning of all rhetorical appeals as fundamentally rooted in the sense of touch. This is the most radical and fascinating claim of the book, and it holds up for both individual rhetors as well as amorphous rhetors who are harder to identify. Walters not only uses this understanding of rhetoric to guide examination of Helen Keller, Temple Grandin, and Nancy Mairs, but also in her examination of the birth of the Disability Rights Movement in the 1950s and 1960s through the 1977 demonstrations for the enforcement of Section 504 of the Rehabilitation Act of 1973. At times, her broad historical and theoretical approach weaves together unevenly, but the overarching argument’s contribution to reimagining pisteis is solid and perhaps even groundbreaking.The first chapter examines the tactile experience of Helen Keller’s rhetorical productions through a careful consideration of her texts, the context in which they were produced, and the theoretical implications of her practice. A facet of this chapter that I found particularly relevant and insightful was Walter’s examination of the doubt of authenticity and individual authorship that accompanied all of Keller’s writings. Walters reads the accusations of plagiarism against Keller as stemming directly from Keller’s relationship to communication as tactile and inherently collaborative. Though Keller is an exceptional example of these facets of rhetorical production, we all draw on sources we have absorbed unknowingly, on collaboration with present and distant others, and on a tactile experience. Walters argues we thus must reshape rhetoric to account for this dynamic. To do so, she literally redraws the traditional rhetorical triangle into a doubled triangle, forming either a diamond with an entire side “touching,” representing both traditional ethos and her reinterpretation through mêtis, or an angular and precarious hourglass, intersecting at the point of two interpretations of logos—Aristotle’s and Empedocles’.Chapter two examines the demonstrations by disability activists demanding enforcement of Section 504, simultaneously continuing Walters’ theoretical underpinnings, which rest on an understanding of rhetorical identification largely dependent on Burke, but shaped through theories of touch by Merleau-Ponty, Nancy, and Deleuze. Walters identifies a key problem with rhetorical models of identification: they “do not accommodate the identities of people with disabilities or identifications made possible by the lived experience of disability” (62). Walters’ retheorization seeks to accommodate identification: “Specifically, identification via sensation and touch possesses the potential to reform and reshape the process of identification” (64). Walters suggests Deleuze’s concept of the “fold” as a model of Burkean identification that includes division. Though I find this chapter fascinating and ambitious, I’m left wondering why we must accommodate identification at all. This seems a retrofitting strategy and potentially less radical than an outright dismissal, or even a redefinition, as Walters does so well in her reimagining of pisteis.In the next three chapters, Walters molds the rhetorical triangle into something radically different from what our first-year composition textbooks taught us in order to be inclusive of touch and thus of disabled rhetors. Instead of Aristotle’s autonomous, rational logos, in chapter three, Walters puts forward Empedocles’ felt sense of logos, which is touch-based and enables a facilitated model of rhetoric. She finds this extralinguistic approach to logos more appropriate for rhetors with psychological disabilities and suggests that, “Empedocles’ sense of logos, felt in the heart as much as exhibited by one’s cognition, is physical, psychological, and embodied” (98). Walters then applies this reading of felt logos to online support forums for schizophrenia and depression, in which participants explicitly discuss touch and the lack of it in their lives. This reading is innovative, though perhaps limited in this online form.In the following chapter, Walters pushes her readers to reexamine how we presume an ethos that is neurotypical. She suggests, “Simply put, autistic people are seen as ethos-less when viewed through a narrowly medical or pathological lens” (113). This pathological lens casts autists as unable to identify and connect with others and therefore unable to construct ethos. In this chapter, Walters is doing her most expansive work to develop lines of thought already established in considerations of disability and of bodily knowing within our discipline, such as those developed by Debra Hawhee and Jay Dolmage, who both look to mêtis as an alternative knowledge production within rhetoric that is also based in bodily adaptation. Walters builds directly on this scholarship in order to suggest an approach to ethos that is neuro-diverse: “I redefine mêtis as a tactile relationship of embodied cognition between people and their environments that supports a method of character formation not based on traditional notions of ability and neurotypicality” (118). In this chapter, Walters makes a significant contribution to disability rhetoric as a field by showing how mêtis can accommodate those who use facilitated communication as well as those who are neuro-divergent and may use touch in nontypical ways to build trust and character.In the next chapter, Walters articulates how facility with kairos can make new forms of pathos possible: “I redefine kairos though special attention to the sense of touch, showing how kairos operates tactilely to create new emotional and physical connections among bodies in close proximity and contact” (145). Walters uses the term “redefine” in this chapter and the last in ways that may lead a reader to think she has no regard for rhetorical history. Quite to the contrary, Walters is changing perspective and illuminating a connection to touch that has always been related to the terms she is deploying. For instance, Walters notes that in the first uses of the term kairos, in Homer and Hesiod, the term is “nearly synonymous with ‘disability,’ indicating places of bodily vulnerability and impairment that are penetrable tactilely” (153). Here, Walters traces an etymology that classically may have worked to further disadvantage those who are impaired, but that in current rhetorical scholarship can call attention to the tactile and kairotic ways of employing pathos, which disabled rhetors, such as Nancy Mairs, Harriet McBryde Johnson, and John Hockenberry, have opened as rhetorical possibilities.Her final two chapters work to conclude her reexamination of rhetoric through the sense of touch. Chapter six explores the possibilities of teaching with haptic technologies. Far from an afterthought, this chapter remains deeply theoretical, engaged in historiography, and pulls together her shape-shifting pisteis within the classroom. Walters leads the reader as she leads her students through a critical investigation of haptic technologies, showing the ableist assumptions embedded within them. Not only is this investigation pertinent to disability studies, but it also models the kind of deep critical analysis we should all be guiding our students toward. Walters’ conclusion reminds us that we are all embedded in haptic technologies and the future of communication technology will only embed us further. As we critically engage technology, we need a lens through which to understand touch, which Walters has provided.Rhetorical Touch is an important contribution to the historiography of rhetoric, to rhetorical theory, to disability studies, and to composition rhetoric. I look forward to seeing how other scholars take up this reshaping of the traditional rhetorical triangle. The only disappointment I can manage to find in the book is the continued adherence to identification. However, Walters provides analytical insight and new perspectives on the tradition that are radical and inclusive of diverse bodies and minds. That is what this book offers to the world of rhetoric.

    doi:10.1080/15362426.2018.1419747
  3. Embodying Turing’s Machine: Queer, Embodied Rhetorics in the History of Digital Computation
    Abstract

    Although Alan Turing has been cast as a thinker who separates mind and body, this article approaches his technical writing anew through the theoretical lenses of embodied rhetoric and queer rhetoric. Alan Turing’s technical and theoretical writings are shown to be lively with embodied, gendering, and queer rhetoric. This article also argues that queer, embodied experiences ground Turing’s contributions toward early digital computation. Turing’s rhetoric resists norms in technical communication that expect stable and complete knowledge. Instead, Turing is an outlier who reminds us that queer, embodied rhetorics can complicate and expand our understanding of technical and scientific communication.

    doi:10.1080/07350198.2018.1395268
  4. The Genre of Teacher Comments from Hard Copy to iPad
    Abstract

    Although scholars have advocated for new technologies for responding to student work, there has been little study of how commenting style varies across types of technologies. Using a combination of artifact analysis and interviews, this study shows how the comments of five writing instructors varied between hard-copy and iPad-collected papers. Comments were coded for focus and mode based on previous work by Straub and Lunsford (1995). The overall focus, mode, and length of comments remained consistent across types of technology. In addition, the genre of the end comment (Smith, 1997) remained consistent and appeared unaffected by technology use. However, participants made more imperative marginal comments using the iPad. Interviews showed a difference in comfort and tactile experiences with the iPad that may account for this difference. Ultimately, the use of different technologies may affect teachers’ emotions and embodied experiences, which may have a more significant effect on mode of comments than the technology itself. Future studies should further examine the connections between the material use of technology, the emotions of the users, and changes in commenting style.

2018

  1. Embodied Captions in Multimodal Pedagogies
    Abstract

    Informed by my embodiment as a Deaf instructor asking hearing students to challenge captioning conventions, this article shows how hearing composers can reimagine the design of their captioned videos, and appreciate students’ embodied responses to new rhetorical situations. The embodied methodology and methods in this article incorporate embodied differences and are directly influenced by the fields of disability studies, cultural rhetorics, and embodiment. This article foregrounds students’ embodied responses—their individual reactions to the videos and activities—in the form of their reflective letters on the process of designing and analyzing videos with dynamic visual text, or captions that move around the screen in interaction with other modes of communication. In addition to discussing their written responses and the skills they developed, I assess their group videos to show how student composers interpret the process of infusing captions with meaning.

  2. What Does It Mean to Move?: Race, Disability, and Critical Embodiment Pedagogy
    Abstract

    In this article, I argue for pedagogies that explicitly center the embodied perspectives of students and their audiences. Using Stephanie Kerschbaum’s concept of “anecdotal relations,” or orientations towards disability that inform rhetorical transactions, I analyze my academic experiences as a Chicana with “invisible” disabilities to highlight how race and disability are both highlighted and erased in pedagogical contexts. I present two personal stories from my time as a student and as an instructor, respectively, to show how instructors’ orientations towards race and disability are typically based around impressions of deficit even as the importance of race and disability as critical heuristics are overlooked. Then I explain how my students and I attempt to build critical embodiment into our writing to compose more inclusively to suggest how we may all become more attuned to our audiences’ embodied needs.

August 2017

  1. Forum: Centering Disability in Qualitative Interviewing
    Abstract

    Two disabled researchers draw from their experiences conducting an interview study with a population of self-identified disabled faculty members to question some long-held commonplaces about qualitative interviewing. They use the phrase centering disability to emphasize disability as a critical lens and form of embodied experience that has theoretical and methodological implications for qualitative interviewing research design, implementation, and analysis.

    doi:10.58680/rte201729202

July 2017

  1. Going beyond oral-written-signed-irl-virtual divides
    Abstract

    The multidisciplinary research presented in this paper focuses everyday life and social practices that can be characterized by the use of one (or more) language variety, modality or register. Conceptual ideas that arise from explorations based upon empirical analysis of situated and distributed so called monolingual and multilingual oral talk, written communication, signed interactions and embodiment in and across virtual and in-real-life settings inside and outside higher education and schools are presented and discussed. Using sociocultural and decolonial perspectives on language-use or languaging, analytical findings from traditionally segregated fields of study – Literacy Studies, Bilingualism, Deaf education, Language Studies – are juxtaposed. An overarching concern here is framed by the continuing dominance of structural linguistic positions and demarcated fields within the Language and Educational Sciences that frame didactical thinking. The work presented here highlights concerns regarding established concepts like ‘bilingualism’ and ‘codes’ and suggests more empirically relevant alternatives like ‘chaining’, ‘languaging’, ‘fluidity’, ‘timespace’ and ‘visual-orientation’ from ethnographically and netnographically framed projects where data-sets include everyday life in virtual settings and educational institutions in the global North. Focusing social practices – what is communicated and the ways in which communication occurs – challenges currently dominant monolingual and monological perspectives on human language broadly and oral, written and signed languaging specifically.

    doi:10.1558/wap.27046

May 2017

  1. Rhetoric and Power: The Drama of Classical Greece
    Abstract

    Aristotle's Organon provides an ingeniously systematic way to identify the discrete nature of disciplines that concern human thought and expression. While such an approach helps to understand the unique properties that warrant the recognition of disciplines as discrete, Aristotle's system of classification does not capture well the dynamics, synergy, and symbiotic relationships that appear when disciplines intersect. Perhaps, in fairness to Aristotle, his task was not to explore such relationships, but that does not mean that we should not try to better understand the nature and impact of disciplines such as rhetoric by examining their interplay within the dynamics of social interaction. It is this dynamism of disciplinary interaction that concerns Nathan Crick's Rhetoric and Power: The Drama of Classical Greece. Specifically, Crick's insightful work concentrates on how power (kratos) serves as the common denominator that grounds all disciplines of human thought and expression in classical Greece. Crick's perspective is shared by earlier scholars of rhetoric. For example, Jeffrey Walker's brilliant 2000 volume Rhetoric and Poetics in Antiquity helps us to understand that while disciplines may have discrete properties they are nonetheless inextricably bound together in the intersections of human symbolic action. That is, both mimetic and nonmimetic disciplines (e.g., poetry and rhetoric) work together in the social interplay of a culture's activities and, consequently, both their discrete (Aristotelian) properties and their relationship(s) with one another should be the object of study. The significance of Crick's Rhetoric and Power is revealed within the study of such relationships.Crick argues that rhetoric functioned as power in ancient Greece and that this phenomenon explains both the social contributions and the centrality of rhetoric in Hellenic culture. The quest, use, and abuse of power is a controlling force in classical Greece. “What is particularly notable about the Classical Greek inquiry into power,” Crick observes, “is that it always ended up placing power in relationship to speech” (3). From this perspective, the techne or “art” of rhetoric enables the manufacturing of power in human communication. Drawing on such modern thinkers as rhetoricians Kenneth Burke, Richard Weaver, and Chaïm Perelman, as well as philosophers Jürgen Habermas and Friedrich Nietzsche, Crick explains how this rhetorical capacity has resulting social consequences across all fields of human communication. In short, Crick's work suggests that rhetoric is the art for creating and performing social dramatism through “representative publicity” (242n26).Crick's orientation encourages us to reconceptualize rhetoric by moving away from Aristotelian notions of rhetoric as solely field-dependent casuistry and toward an idea of it as a phenomenon that encompasses all Hellenic disciplines during the classical period. To this end, Rhetoric and Power re-views such dominant aspects of ancient Greece as Homeric, Presocratic, tragic, Sophistic, Isocratean, Platonic, and Aristotelian thought. Crick's thorough and systematic treatment of each of these vectors of Greek thought is framed by the relationship between rhetoric, power, and drama. “Rhetoric,” Crick argues, “therefore stands in relationship to power as a facilitator and medium,” and “any discussion of rhetoric must be grounded in a conception of power,” since it is rhetoric that functions as a medium for power through a spectrum of symbolic forms (6, 10). All major forms of art have the capacity to serve as media to perform power; this social dimension of art helps to dramatize the crises, struggles, and issues of the time, and it is through this dramatization that we can both understand and appreciate the scope of rhetoric's influence. For example, this view of rhetoric enables us to see how the Homeric rhapsode's dramatic narrative shaped the paideia of culture through an oral epic. We can see how Presocratic philosophers, dramatists, Sophists, and Plato shifted views of power, representing it as a human capacity rather than the province of gods. Crick also shows—and I believe these are the best points of the book—that the written forms of rhetoric taken on by the historian Thucydides and the educator Isocrates demonstrated a sort of literate power that not only facilitated abstract thought but moved the mentality of Greeks from an oral, tribal perspective to a panhellenic view, transforming the provincial outlook of the civic polis into the more catholic nationalism sought by Alexander. This view of power does not carry with it any inherently negative or cynical connotation. Power, exercised through dramatized rhetoric, can be used as a force for justice; such dramatizations can praise virtue and condemn vice and can provide didactic lessons from history that offer a moral standard and normative corrective.The strength of this volume is Crick's demonstration of how the development of Greek thought and culture is best understood through power. “This effort to transform the nature of power,” Crick observes, “by drawing on rational and mythic resources remains at the core of almost any successful rhetorical endeavor” (41). Homeric discourse served as the medium for maintaining and propagating long-held traditional values, but those values would be challenged. Presocratic thinkers such as Heraclitus, for example, would introduce the notion that mythic views should yield to the newly discovered power of logos (37). The birth of tragedy in the works of dramatists such as Aeschylus would reveal theater as a new medium of power, one where rhetoric literally took the stage to make social commentary, where the “tragic choice” was a rhetorical choice of values. Comedy, as discussed here with the work of Aristophanes, in turn took on an epideictic function; in the form of ridicule and satire, power served as a corrective force exposing (and critiquing) issues for Athenian viewers. Further, as democracy emerges in Athens it becomes apparent that “power will not come from a monarch who monopolizes the tools of violence and forces his subjects to hold their tongue and prostrate themselves before authority; power will come from the free speech of citizens standing on their own feet and deliberating over how to act in concert in pursuit of possibilities” (60).Crick believes that rhetoric finds its “habitation” in situations of struggle that dominate the drama of history, as evidence of these struggles are revealed in Sophistic rhetoric and its Platonic and Isocratean challenges. Crick does an excellent job of showing how Protagoras moved from a notion of logos to a two-logoi oppositional format, advancing the position that power (not merely validity) came through securing agreement between interlocutors by deliberating a continuum of possibilities (e.g., 68). “In effect,” Crick notes, “Protagoras was the first democratic public intellectual who offered citizens a practical metaphysics of political culture which gave them not only rights and responsibilities but also self-understanding rooted in a progressive attitude toward history” (65). This distribution of power explains the popularity and sustained success of the Sophistic movement, the embodiment of which was Gorgias, who awed Athenian spectators with his ability to dramatically perform power. Even in historiography, this vector between rhetor and power becomes evident. Thucydides narrates his history of the Peloponnesian War as a dramatic power struggle, making a conscious effort to apply the sophistic power of logoi (i.e., “set speeches”) to explain human motivation and celebrate human valor (103). Only recently have historians recognized that the writings of Herodotus and Thucydides are best understood in terms of the inherent rhetorical vector of historiography and that the notion of a dispassionate reported chronicling of events fails to capture what these and other historians of their time sought to accomplish by accounting for their moments of struggle. To rhetoricians, the idea that history is rhetorical is obvious, but this is a realization that came to scholars of Greek history only recently. Crick's insights to the ideological manifestations of rhetoric and power in historiography deserves praise (109, 112).Rhetoric and Power compels us to rethink and alter our views of the most important contributors to Greek rhetoric. Crick's treatment of Plato, for example, asks us to include the Protagoras along with our standard readings of the Gorgias and the Phaedrus, if we wish to have a more complete understanding of Plato's view of the public intellectual. Crick shows that Plato comes to realize that rhetoric gives a power to philosophy, a power that provides a force of action for civic improvement. In a word, Plato's dramatization of the dialogue Protagoras makes apparent his view “that civic virtue can and must be taught” (154). What the Protagoras does is provide a plan of action that complements the inquiry into the nature and merits of (Sophistic) rhetoric in the Gorgias and the claim in the Phaedrus that rhetoric is at its best when supported by philosophy (162). I also consider this observation to be one of the best contributions of Crick's book.We can likewise appreciate the rhetoric of Isocrates through the lens of Crick's notion of power and drama. The contributions of Isocrates as a literate rhetorician are well established (179). What Crick helps us to realize is how Isocrates' concern for literacy shifted the power of rhetoric from an oral, local force to a more expansive generalized power that helped to foster and promote his campaign for panhellenism. “With the increase in the speed and ease of communication, both physically and through the written medium,” Crick observes, “Greece of the fourth century [BCE] was more and more becoming a political entity rather than a merely geographical one, and its increased scope and complexity required a medium of power, the written word, as well as a pattern of rhetorical address which could coordinate the affairs of multiple parties over a distance with detail and reliability” (183–84). Crick asks us to see the phenomenon of Isocrates (if we may call him that) as offering a form of power through a rhetoric that ushers “in the new age of representative publicity” (185). Isocrates' dream was to design a rhetoric that tribal city-states could share with a common political order and common leadership; in short, “a common Logos” (191).All that Crick does up to this point in Rhetoric and Power helps us to see rhetoric as a force in a new and important way. In this same spirit, we can now look at Aristotle's Rhetoric differently. The beginning passages of Aristotle's Rhetoric make it clear that Aristotle sees rhetoric as a source of power, even civic power. Yet Aristotle's treatment is not merely a study of an Athenian civic rhetoric of power but also an exploration of rhetoric that is intended to be generalized across city-states, a more universal accounting of rhetoric, rhetoric that is oral as well as written. As Crick observes: “In Aristotle's comprehensive vision, then, rhetoric becomes the means by which political power purifies itself through trial and error” (201). For Aristotle, Crick notes, rhetoric is a “civilizing power” that enables popular audiences to seek and attain a shared notion of aletheia (truth) that contributes to “the growth of civilization” through the deliberation of endoxa (reputable opinions) that are shared by everyone “or by the majority or by the wise” (201, 212). In short, as Crick argues, “truth, power and democracy” each serve the good of the other when rhetoric is employed in such a manner (213).It should be apparent that I consider Rhetoric and Power to be an excellent piece of scholarship, worthy of the accolades that I have given and that will doubtlessly follow from other historians of rhetoric. Are there any features that could have made this excellent work even better? There are only a few, and these are not offered as a corrective but rather as a complement to the contributions of this work. The treatment of Thucydides could have been expanded to include other historians in more detail. Herodotus, for example, is recognized as the first Greek historian because he explained how the Athenians came to defeat the Persians. More than merely chronicling events, he claimed that the Athenians had discovered the power of the collective force of democracy over the inherent flaws of Persian tyranny. I also believe that a more extended discussion of how epideictic rhetoric manifests power—especially in the treatment of Greek comedy—would have been beneficial. Finally, I believe that an extended treatment of William M. A. Grimaldi's brilliant commentaries on Aristotle's Rhetoric would have provided a richer understanding of Aristotle's view of rhetoric's dunamis and energia than offered in this otherwise insightful analysis of Aristotelian rhetoric.Crick concludes Rhetoric and Power by stating that “rhetoric as a conscious art of constituting, transforming, challenging, and channeling power came into being within the drama of Classical Greece during the height of the tragic age, and it is only within a dramatic retelling that we can capture its spirit” (225). Crick shows that both in classical Greece and even today rhetoric has the capacity to serve as “a form of power supported by the truth, directed toward the good, and exhibiting the qualities of the beautiful” (226). Rhetoricians such as Crick and myself hold onto the hope that the power of rhetoric will be used in this manner. What makes Crick's hope substantial is that his work does not buoy it up with empty platitudes but rather demonstrates through careful and insightful scholarship what happens when it is realized.

    doi:10.5325/philrhet.50.2.0233
  2. Rhetoric In Situ
    Abstract

    The essays in this volume were selected from the 2016 Symposium of the American Society for the History of Rhetoric: “Rhetoric In situ” held in Atlanta, Georgia. The archaeological term in situ describes an artifact found in its original resting place. Artifacts not in situ are generally considered to lack context and possess less value to the archaeologist. This theme was, in part, inspired by Richard Leo Enos’s call for “rhetorical archeology,” including the discovery of new texts and recognition of nontraditional artifacts, as well as new approaches with greater attention to context (40). Similarly, Patricia Bizzell and Susan Jarratt have argued that one way to enhance our study of rhetoric’s traditions might be to “examine the rhetorical activity of a particular historical period in depth, with traditional, non-traditional, and new texts providing contexts for each other, and all embedded in much ‘thicker’ historical and cultural contextual descriptions than scholarship has provided heretofore” (23). Such a synchronic approach might demand new or borrowed methods, for example, those of cultural geography, archaeology, or art history. The essays included here reflect concerns about the scope of the rhetorical tradition, methods of rhetorical historiography, the recovery of nontraditional rhetorical artifacts, and ways of addressing rhetorical context, all of which lie within the expansive bounds of rhetoric in situ.The essays in the issue are organized somewhat thematically, grouped around Dave Tell and Diane Favro’s keynote addresses. Perhaps unsurprisingly, all of the essays are deeply rooted in place—the Mississippi Delta (Tell), Atlanta (Adamczyk), northern Georgia (Eatman), Jordan and Syria (Hayes), Rome (Favro), Athens (Kennerly), and Ancient Cairo, Oxyrhynchus, and Nag Hammadi (Geraths). The attention to methods used by the authors in this collection stand out. The first two essays by Tell and Adamczyk offer the kind of “thick” contextual work referenced by Bizzell and Jarratt but offer a diachronic approach to examine how memory and place change over time in relation and response to complex historic, social, and economic factors. The next two essays (by Eatman and Hayes) use a “participatory approach to rhetorical criticism … to analyze embodied and emplaced rhetoric” referred to as “in situ rhetorical fieldwork” (Middleton et al., 1). Favro’s approach bridges the essays that use participatory methodology and the classically focused essays that follow through the use of experiential technology. This technology allows the contemporary scholar to experience ancient places. The last two essays (by Kennerly and Geraths) turn to place as a lens to investigate (the reception of) canonical figures/texts informed and reformed by archaeological discoveries.Dave Tell’s keynote “Remembering Emmett Till: Reflections on Geography, Race, and Memory” opens the symposium issue by articulating the importance of the “politics of being on site” and the interrelationships of money, topography, affective power, and race in remembering Till. While Tell argues that “memory is established by place,” he concludes that the inverse is true as well: “the sites of [Till’s] murder have been transformed by its commemoration.” Similarly, Christopher Lee Adamczyk, in “Confederate Memory in Post-Confederate Atlanta—a Prolegomena,” argues for considering the changing physical and social contexts of memory sites over time. In this case, Adamczyk examines how monuments in Oakland Cemetery (an obelisk and the Lion of Atlanta) representing the “lost cause” narrative were located outside (spatially and ideologically) Atlanta, which was considered a progressive model of the “New South”; however, in the early 20th century a complex set of circumstances including the expansion of the industrialized city into the area once used as Civil War battlefields ultimately changed the relationship between the city and the “lost cause” narrative.Also focused on the geographic South, Megan Eatman’s essay, “Loss and Lived Memory at the Moore’s Ford Lynching Reenactment,” uses rhetorical fieldwork—participant observation at lynching reenactments—to access embodied memory. She marks this approach as in tension with the archive, which tends to present lynching photography from the perspective of white supremacists who took the photos and inadequately accounts for loss. Here Eatman advocates for participatory methods as an opportunity to access the “repeated embodied transfer of cultural memory” and to decenter racist narratives of lynching. Though focused on a very different moment in time and place—2014 Jordan—Heather Ashley Hayes’s “Doing Rhetorical Studies In Situ: The Nomad Citizen in Jordan” is closely related to the previous essay, particularly in its critique of power, though the emphasis shifts from a focus on emplaced rhetoric to a focus on embodied rhetorics about place. Hayes argues explicitly for participator rhetorical fieldwork not just for the sake of documenting “the moment of rhetorical invention,” but as a means for the rhetorical critic to “co-create imagined rhetorical possibility,” “destabilize colonial power,” and “to suggest that a literal transportation of the rhetorician into a space where discourse is being produced can, and should, be considered one way the arc of materialist rhetoric can intersect with struggles for decolonizing our field.”The final set of essays in this volume shifts to the classical period where the in situ methodologies discussed in the first set of essays becomes more challenging, if not impossible, given that access to place is limited. The classical essays begin with another keynote address from the symposium by Diane Favro, architectural historian and the founder and director of UCLA’s Experiential Technology Lab. In “Reading Augustan Rome: Materiality as Rhetoric In Situ,” she takes a research question: Did the changes to the city of Rome by the emperor Augustus effect the way an average viewer experienced the city? Using digital humanities technology, Favro is able show how a contemporary researcher can still experience the ancient landscape to answer such questions. Kennerly, while also focused on the classical period, departs from the participatory and experiential, instead using situatedness as a lens to examine Socrates. She argues that simultaneously we know more of the “hyperlocalized” Socrates through archeology and the decontextualizes Socrates through his reception. Socrates was, Kennerly argues, an outsider in Athens and as such is often a resource for others in liminal spaces—here Martin Luther King Jr. and James Baldwin. Cory Geraths “Early Christian Rhetoric(s) In Situ” closes the volume by answering Enos’s call for a rhetorical archeology—both recounting the discovery of gnostic texts in the 19th and 20th centuries and suggesting the implications of those texts for the field, including a better understanding of women’s participation in early Christian rhetoric.The scholarship from the 2016 symposium envisions the future of the history of rhetoric as richly embodied and emplaced, intertextual, dynamic in methodology, and importantly, engaged with discourses of power in an effort to recover diverse voices, memories, and experiences.

    doi:10.1080/15362426.2017.1337414

April 2017

  1. The Art of Listening in the Early Church by Carol Harrison, and: Paul and Ancient Rhetoric: Theory and Practice in the Hellenistic Context by Stanley D. Porter, Bryan R. Dyer, and: Eloquent Wisdom: Rhetoric, Cosmology and Delight in the Theology of Augustine of Hippo by Mark F. M. Clavier
    Abstract

    Reviews 477 e una vasta messe di rimandi a loci paralleh interni ed esterni alia scrittura declamatoria; non ce virtualmente passaggio, giro di frase o singólo termine rilevante che non sia puntualmente delucidato o del quale non si dibattano le possibili interpretazioni. Infine, la vasta bibliografía che chiude il volume dà conto dello scrupolo documentado di B. e offre ogni possibile sussidio per ampliare la prospettiva di ricerca sui due pezzi pseudo-quintilianei e in generale sulla declamazione latina. In conclusione, è lecito vedere nel volume di B. non solo il frutto maturo di un lucido e coerente percorso di ricerca dell'autrice, ma anche e soprattutto il punto di partenza e la pietra di paragone irrinunciabili di ogni futura ricerca sulle due declamazioni e sulla gamma di questioni délia piú varia natura che esse, come tutti i testi giunti a noi dalla scuola latina, pongono alio studioso e al lettore moderno. Mario Lentano Universitá di Siena Christianizations of Rhetoric Carol Harrison, The Art of Listening in the Early Church, Oxford: Oxford University Press, 2013. 302 pp. ISBN: 9780199641437 Stanley D. Porter and Bryan R. Dyer, Paul and Ancient Rhetoric: Theory and Practice in the Hellenistic Context, Cambridge: Cambridge University Press, 2016. 330 pp. ISBN: 9781107073791 Mark F. M. Clavier, Eloquent Wisdom: Rhetoric, Cosmology and Delight in the Theology ofAugustine ofHippo, Turnhout: Brepols, 2014. 303 pp. ISBN: 9782503552651 For readers of Rhetorica (and for historians of rhetoric more generally), the Christianization of rhetoric is one of the basic intellectual historical pro­ cesses of Late Antiquity. What are the principal options for representing that process? In reviewing volumes by Carol Harrison and Mark Clavier, as well as one edited by Stanley Porter and Bryan Dyer, we can survey three options. According to one school of thought, rhetoric is at its most intellectually generative when it cannot do the things that it was originally built to do and when as a result it must transpose its themes into a new key to fulfill new purposes. Carol Harrison gives us an example of this kind of displacement in Late Antiquity when she explores the implications of a Christian transfor­ mation of rhetoric from an art of speaking into an art of listening. The contexts in that Christianizing world may have been new, but she is adamant that the intellectual foundations were rhetorical. In her words, "if we do not 478 RHETORICA pay attention to the rhetorical culture [of Late Antiquity], we will fail to appreciate why the fathers wrote and spoke in the way they did; why their style is so distinctive and yet so easily identifiable as that of an educated per­ son of their day; what their hearers expected of them; how their hearers were able to hear them effectively" (Harrison p. 48). Indeed, Harrison is showing the figure of the orator itself being transformed into the person of the listener when she parses Augustine's assertion in On Christian Doctrine that one would have to pray (and be an orator) before one could speak (and be a dictor ). Her gloss is supple: "prayer is perhaps one of the most intriguing exam­ ples of the practice of listening in the early Church, for it is not at all clear who is doing the listening and who is speaking" (Harrison p. 183). And this spon­ sors two thoughts: that the speaking of prayer was a particularly intense lis­ tening and that there might be a kind of "confidence, or parrhesia" deriving from "the assurance that [the] hearer is God, the Father" (Harrison p. 195). Now, contingency had been one of the great categories of ancient Greek rhetoric. Within a Christian frame of reference, this orientation to contingency began to look like an immersion in the world encountered by human beings after the Fall. On the one hand, God's creation in fact expres­ sed a stability, equilibrium, and symmetry. On the other, as it was encoun­ tered by the human sensorium, that world (and human entanglements with it) seemed thoroughly, endemically, mutable. Just so, Harrison's book privi­ leges the embodiment of that human sensorium and begins with the assumption that, when developing an art of listening, we should look...

    doi:10.1353/rht.2017.0005

March 2017

  1. Review of "Communicating Mobility and Technology: A Material Rhetoric for Persuasive Transportation," by Pflugfelder, E. H. (2017). New York: Routledge, 2017
    Abstract

    Humans are so enmeshed in mobility systems that they identify with themselves through those systems. InCommunicating Mobility and Technology: A Material Rhetoric for Persuasive Transportation,Ehren Pflugfelder (2017) uses the term "automobility" to describe both "the specific kinds of mobility afforded by independent, automobile-related movement technologies" and "the complex cultural, bodily, technological, and ecological ramifications of our dependence on separate mobility technologies" (p. 4). Given identities enmeshed in ecologies of systems involving human and nonhuman actors through which transportation emerges, automobility is described as a "wicked problem" to be solved, in part, by technical communicators and communication designers naming and revealing the persuasive power of transportation systems. Understanding this persuasive power benefits practitioners by revealing the shared agency of automobility among the car-driver assemblage, and academics, by offering a framework for recognizing transportation as persuasive and therefore rhetorical.

    doi:10.1145/3071088.3071096
  2. Communicating Mobility and Technology: A Material Rhetoric for Persuasive Transportation [by Pflugfelder, E.H.; Book review]
    Abstract

    Technical communicators, engineers, and designers in the automotive industry, as well as researchers with expertise and interest in this book. It provides provides a framework for better understanding and explaining the ecological, economic, and political stakes invested in contemporary culture’s use and valuation of automobiles. The book constructs an ANT-inspired framework for rethinking automobility. In the manner of similar projects, such as Thinking with Bruno Latour in Rhetoric and Composition that establish ANT as a primary mode of analysis, the book achieves its purpose of recovering terms from ancient rhetoric—techne, kinesis, energeia, hyle, logistikos, metis, tyche, and kairos—for the purpose of demonstrating how they always, already accommodated analysis of human and nonhuman agents involved in activities, such as transportation use and design. For this reason, the book could serve as useful reading in courses on professional communication as it pertains to transportation or ANT, and as food for thought for automobile industry professionals.

    doi:10.1109/tpc.2016.2635692

January 2017

  1. Deploying Delivery as Critical Method: Neo-Burlesque’s Embodied Rhetoric
    Abstract

    Scholars have paid relatively little attention to material symbolic communication in analyzing rhetoric of the body, focusing primarily on the linguistic or on nonsymbolic materiality. Yet the body communicates via a range of material symbolic practices. Delivery offers an analytical framework for understanding the ways that performing bodies communicate in multiple symbolic codes. Through analysis of neo-burlesque, the essay argues that delivery as a critical method for embodied rhetoric highlights the complex interplay between spaces and bodies and audiences that construct particular genres, providing a wider rhetorical vocabulary to critiques of neo-burlesque and other contested sites of women’s erotic performance.

    doi:10.1080/07350198.2017.1246010

2017

  1. From the Editor: Embodiment and the Women’s March
  2. Generating the Field: The Role of Editors in Disciplinary Formation
    Abstract

    In the following conversation, conducted asynchronously through email, three current and former editors discuss the role of publishing in creating a disciplinary identity. Speaking from the academic (Villanueva), digital (Selfe), and community (Parks), and, often crossing these three categories, the editors discuss how the field has failed to fully embrace the full range of cultural, economic, and gender experiences that have been present in our field since its founding. In doing so, they also note that this absence has continued despite the ability of new publishing technologies to incorporate a wider range of embodied experiences, non-traditional knowledges, and literacy practices.

November 2016

  1. The Dancing Woman Is the Woman Who Dances into the Future: Rancière, Dance, Politics
    Abstract

    Abstract This article problematizes the question of ontology—and specifically embodiment—in the work of Jacques Rancière, focusing on his writing on dance in Aisthesis. I argue that dance offers an ontology in becoming, understood through the concept of inscription; this ontological position enables a reconciliation between the contingency celebrated in Rancière's writing and the emphasis on space derived from dance. I draw on the work of modern dance pioneer Isadora Duncan to show that the category of dancing woman, rather than Rancière's disembodied, unsexed subject, operates as the redistributor of the sensible within modern dance.

    doi:10.5325/philrhet.49.4.0482

October 2016

  1. Vol. 6.1: Embodied and Affective Rhetorics
    Abstract

    “This issue features a range of topics, but despite their diversity, the articles share a common thread of embodiment and affect, two areas toward which much current rhetorical scholarship is directed. While theories of embodiment and affect frame just a few of these essays, all of them reflect the centrality of bodies and emotion in discourse.”

  2. Revisiting Edwin Black: Exhortation as a Prelude to Emotional–Material Rhetoric
    Abstract

    This essay extends efforts to facilitate emotional–material frameworks of rhetoric informed by strides in rhetorical and biological studies respectively. Specifically, I examine Edwin Black’s theory of exhortation in light of neurological theories of affect, emotion contagion, and embodiment. I argue Black’s theory offers a prescient precursor to emotional–material rhetoric but also demands revision in light of recent advances in neuroscience. I present two claims. First, I argue emotionally grounded rhetoric can exhort emotional–discursive connections and preference judgments absent the need to convert emotional experiences into formal beliefs. Second, I argue physiological indicators are at least as important as verbal discourse in facilitating emotional exhortation. Finally, I conclude with some theoretical implications for the emotional–material study of rhetoric.

    doi:10.1080/02773945.2016.1151927

May 2016

  1. Leviathan and the Breast Pump: Toward an Embodied Rhetoric of Wearable Technology
    Abstract

    In this essay, I develop a feminist framework for analyzing wearable technologies as embodied rhetorics, one that considers (1) how wearable technologies enable micro-performances of gender, status, and identity; (2) how wearable technologies are embedded in policy/political frameworks as well as scientific/medical ones; (3) how wearable technologies are embedded in spatiotemporal networks of actors, objects, and so on; and (4) how the design of technological objects themselves do or do not live up to the promises of wearability and mobility. Using an analysis of the breast pump as my case and drawing from interviews with women about their experiences, I show how the breast pump crystallizes a network of rhetorics that is both disruptive and productive of gendered differences. In particular, the breast pump presents rhetorical arguments for returning to work soon after childbirth while performing a professional role. At the same time, this technology makes an argument for including nursing bodies on college campuses, spaces that have not historically considered those bodies or their needs.

    doi:10.1080/02773945.2016.1171691
  2. Confessional Crises and Cultural Politics in Twentieth-Century America
    Abstract

    When I first learned of Dave Tell’s project, I expected his book to be dominated by religious exegesis. I suspect I am hardly alone in this assumption. Nowhere is confession a more preeminent and slavish requirement than in religious practice, specifically in the Judeo-Christian idioms that dominate the American psyche, and our blind(ing) faith in religion’s standard of confession affects the public’s consumption of media. Consider American Crime Story (FX) portraying the O.J. Simpson trial, Confirmation (HBO) about the Clarence Thomas confirmation hearings, Making a Murderer (Netflix), a documentary series on the trials of Steven Avery, or Serial, a podcast series—the fastest to garner 5 million downloads—covering the murder of Hae Min Lee for which Adnan Syed was convicted. The popularity of these shows manifests the ubiquity of what Tell calls “confessional hermeneutics,” the “collaborative but always contested activity of deciding which texts do, and which texts do not, qualify as confessions” (3). In Confessional Crises and Cultural Politics in Twentieth-Century America, Tell outlines various forms of confessional hermeneutics to foreground the cultural significance of confession.The point Tell drives home repeatedly is that confession matters; it is a critical cog in the machinery of American social life. In the twentieth-century, Tell finds that confessional hermeneutics “concretely shaped the public understanding of six intractable issues: sexuality, class, race, violence, religion, and democracy” (4). Understanding confession’s role relative to these six crucial cultural topoi requires “those of us invested in public discourse to understand the confession, not as a stable, ahistorical form, but as a practice informed by competing traditions” (144). Failing to do so risks ignoring the “genre politics” (183) that make confession “a powerful but volatile political resource” (187), an “important, if often overlooked form of cultural intervention” (184). To support this argument, Confessional Crises rehearses six key confessional crises spanning the twentieth-century: Bernarr Macfadden’s 1919 launch and subsequent transformation of True Story; William Huie’s 1956 publication of the confessions of Emmett Till’s murderers; the publication in 1967 of William Styron’s The Confessions of Nat Turner; and the confession controversies sparked by Jimmy Swaggart and Bill Clinton. For Tell, cultural politics trump generic constraints: each case illustrates that “the rhetorical function of a confession is determined more by the political needs of the confessant than by the formal features of the text” (124).Take, for example, chapter one on the subjective sexual moralism in Macfadden’s launch of True Story magazine. As Tell recounts, Macfadden reasoned that the best way to inoculate the public against sexual malaise was by presenting them with the unvarnished truth about sex. For Americans to avoid the sexual pitfalls Macfadden adduced to ignorance and scripted silences around the body, “the American people needed a moral reeducation” on matters of sexuality and “just as insistently that they needed a rhetorical reeducation” (28). Why the rhetorical reeducation? Because Macfadden needed real-life stories to advance his moral-political agenda. Through sidebars and editorials, Macfadden coached readers on how to read the stories he published as authentic accounts of ordinary people. The arrangement was straightforward: the “unvarnished prose guarantee[d] the authenticity of the tales, and the authenticity of the tales guarantee[d] the propagation of moral virtue” (41). Frank testimony about bodily fantasies and functions was Macfadden’s antidote to ignorance about sexual matters.In the 1930s, Tell finds that Macfadden pivoted from sexual politics to class politics, changing the import of confession. This is the story of chapter two. As millions battled the scourge of the depression, True Story began to foreground “a well-remunerated working class, the desires of which True Story perfectly expressed” (47). Why would as staunch a moralist as Macfadden engage in such a mendacity? Herein lies the re-conscription, Tell holds, of confession, except this time with capitalism not moralism as the telos. Macfadden needed to transform his readership into a consumer class so he could sell access to advertisers. Just as he had instructed the public in the appreciation of plain speech, Macfadden directed his rhetorical pedagogy at America’s captains of industry: “he told executives that if they squinted just right, if they learned to read True Story properly, they could see between the lines of his true stories millions of affluent, docile and eager, consumers” (55). Using Macfadden’s example, Tell articulates confession to both sexual and class politics.Or take the controversies about William Styron’s Confessions of Nat Turner, the subject of chapter four, which Tell uses to connect confession to the politics of violence. Two arguments about the reception of Styron’s Confessions form the vectors of this connection. First is that whether one deemed Styron’s book an expression of Turner’s admission turned less on the fidelity of Styron’s content to Turner than it did on the politics of the different respondents. At stake was how one understood the nature of slavery and the status of the African-American within it: “was the American slave a ‘Sambo,’ a happy-go-lucky, bumbling fool, given to petty thievery but fundamentally docile” owing either to racial inferiority (as Ulrich Phillips believed) or to slavery’s brutality (as Stanley Elkins and Styron held), “or was the slave a seething embodiment of resentment, incensed by the brutality of the ruling class and prone to rebellion” as Herbert Aptheker argued? (99). Differences of opinion on these matters framed the contested reception of Confessions. Second is that differences of opinion between White defenders of Styron and his Black critics were based in competing ideologies about “the legibility of violence” (112). For many White reviewers of Confessions, violence was simply beyond understanding. They wondered, “what could have prompted someone to lead a rebellion so violent?” (106). Enter confession: “only confession—an insider’s account—could possibly redress so profound a mystery” (106). “For Styron’s black critics,” however, “Turner’s rebellion was perfectly legible” (112). The formerly colonized and enslaved required no special erudition, no fancy literary conceit, to understand the rebellion. Confessions, to these critics, read instead as Styron’s confession to imbibing “the fantasies of the southern tradition” (115) that sanitized the violence of slavery while exaggerating that of slaves like Turner. Confessional Crises thus associates confession, through a postcolonial hermeneutic, to violence.Readers of AHR will appreciate the theoretical history Tell brings to bear in his analyses of Jimmy Swaggart and Bill Clinton, the subjects of chapters five and six. Yes, argues Tell, Swaggart fashioned, with the aid of the leadership of the Assemblies of God, a confession he and his allies presented as a Christian confession. The imbroglio he found himself in demanded that. Yet despite appearances, Swaggart’s, Tell insists, was no Christian confession. Instead, Swaggart’s apology bore the blueprint of a distinctly modern secular confession. Specifically, “his emphasis on the inadequacy of speech, his devaluation of grammatical sensibilities and logical coherence, and his emphasis on his humanity” (136) constituted Swaggart’s rhetoric as a modern secular confession. To prove this point, Tell contrasts the genealogies of classical-Christian confession (123-4; 129-30) and modern secular confession (130-36). By retracing to Periclean Athens those tenets of classical confession that were eventually appropriated by Christianity, this discussion carefully historicizes confession in religion and politics. But this retracing also exposes the Athenian-Augustinian model of confession Tell endorses to criticisms first raised by feminist and critical race scholars. If Augustine’s Roman Empire and contemporary America attest that confession can function as “a means of reversing the political currents of pridefulness” (130), both societies also evince the limits of that power. What confession, whose confession, could have challenged the pride that drove slavery and genocide in the Roman Empire, or “shock-and-awe,” the “New Jim Crow,” and the FISA court in the American?In chapter six, which focuses on the crisis ignited by the Bill Clinton-Monica Lewinsky scandal, Tell isolates confession’s function in democracy. Re-contextualizing Clinton’s rhetorical performances of 1998 in light of statements Clinton made during the Gennifer Flowers controversy in 1991-92, Tell credits the president with showcasing the ideal of democratic public confession, a “belief that public confession must hold in equipoise the competing needs of contrition and legal argument” (162). Prosecutor Kenneth Star and the many critics of Clinton’s vexatious semantics upheld an established tradition of confession, one in which, “only an unlimited admission of guilt counted as a confession” (162). Confession, the reader learns, influences how the public understands politics.By the end of Confessional Crises, the reader has gathered an expansive vocabulary for understanding the power of confessional practices. But how to assess a project so expansive, so revisionist, and transdisciplinary? Let me end by returning to the beginning. The introduction of Confessional Crises advertises the book as “the first reception history of confession,” (6) acknowledging the influence of Steven Mailloux. This hat-tip points us to Mailloux’s ambitious project for criteria by which to judge Confessional Crises. Since Mailloux explains that “Reception history is rhetorical hermeneutics” (ix), readers can thus pose Mailloux’s famous definition of rhetorical hermeneutics as a question of Confessional Crises: does it use “rhetoric to practice theory by doing history” (ix)? Anyone who reads Confessional Crises will find that in it, Tell fulfills this tripartite obligation elegantly. He relies on discourse, develops fresh ideas about confession, and generates a record of the past.

    doi:10.1080/15362426.2016.1187526

April 2016

  1. composing(media) = composing(embodiment): bodies, technologies, writing, the teaching of writing
    Abstract

    Review of composing(media) = composing(embodiment): bodies, technologies, writing, the teaching of writing by editors Arola, K. l., & Wysocki, A. F.

    doi:10.59236/rjv15i2pp113-119

November 2015

  1. Embodiment: Embodying Feminist Rhetorics

September 2015

  1. A City of Marble. The Rhetoric of Augustan Rome by Kathleen S. Lamp
    Abstract

    Reviews Kathleen S. Lamp. A City of Marble. The Rhetoric of Augustan Rome. South Carolina, 2013. 208 pp. ISBN 9781611172775 What is the relationship between rhetoric, both spoken and visual, and ci\'ic participation in Augustan Rome? A City of Marble. The Rhetoric of Augustan Rome, attempts to address this question, beginning in the intro­ duction by examining Augustus' Famous assertion that he "entered Rome a city of brick and left it a citv of marble". The study goes on to examine how visual displays function themselves as a form of persuasion that, in Augustus' case, helped him to win and maintain power. Her argument is that Augustan culture was heavilv influenced bv rhetorical theory, which in turn "guided ci\ ic participation and rhetorical practice" (p. 5), and fur­ ther, that the synthesis of rhetoric to image and politics in so sweeping a manner was a central aspect of Augustus' accomplishment. The first chapter surveys Rome's "rhetorical situation" upon Augustus' assumption of sole command. One of the conundrums Augustus faced was how to maintain the goodwill of those he governed. Lamp asserts (p. 13) that Augustus' attempts to gain acceptance were rhetorical from the standpoint that "thev represented a tvpe of persuasive communication between the peo­ ple and the government about the workings of the state". A significant part of his rhetorical strategy7 was his reliance on various mythological traditions such as those of Aeneas, Romulus, and of the monarchy and its demise. Chapter two ("Seeing Rhetorical Theory") argues that the ancient theory of rhetoric broadened under the empire to include other literary genres beyond oratorv, including non-traditional forms of media not usually associated with rhetoric, including coins, monuments, and city planning. The chapter inclu­ des a good discussion of the relationship between the visual and memory in rhetorical theorists, focusing on Quintilian and Cicero who clearly associ­ ated the two, and who, in addition, addressed the role of monuments and urban spaces in creating collective public memory. The next chapter ("The Augustan Political Myth") builds on the first two, and starts with a close examination of the Ara Pads as a piece of Augustan rhetoric, examining how it constructed myth and memory in Augustan Rome. She argues that the altar used conventions of rhetoric that were roughly analogous to those expounded in the rhetorical theories of Cicero and Quintilian with a view to addressing its audience. Chapter four Rhetorica, Vol. XXXIII, Issue 4, pp. 431-442. ISSN: 0734-8584, electronic ISSN: 1533-8541. C 2016 by The International Society for the History of Rhetoric. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press s Reprints and Permissions web page, http://www.ucpress.edu/joumals.php7p—reprints. DOI: 10.1525/rh.2015.33.4.431. 432 RHETORICA ("Let Us Now Praise Great Men") similarly examines the Forum of Augustus and its rhetorical function; the chapter begins with a discussion of Isocrates theory of rhetoric that argued against the use of visual media or static representative forms of rhetoric, such as statuary. Of course, this is precisely what Augustus' forum was - a monument that employed a permanent, visual record intended to educate the audience in a particular set of values with a view to imitation, something that had a long-standing tradition in Rome, particularly with the use of funerary images. The chapter concludes with an interesting discussion of how the rhetoric of the forum itself parallels its function as an administrative and judicial center where oratory would be practiced. Lamp then turns in chapter five ("Coins, Material Rhetoric, and Circu­ lation") to the dissemination of the Augustan political myth. She traces, via the numismatic record, the creation of that myth, but further argues that it evolved over time, noting that the coins issued at the end of his reign indi­ cate a popular acceptance of that myth. She focuses on three aspects of Augustus' program prior to 13 BC: pietas, succession, and the trifecta of peace, victory, and prosperity. In the numismatic record after 9 BC we find emblems designed to emphasize Augustus' pietas and his role as poutifex maximus, while she notes that prior to...

    doi:10.1353/rht.2015.0005

August 2015

  1. Rhetoric and Event: The Embodiment of Lived Events

July 2015

  1. Composing Agency: Theorizing the Readiness Potentials of Literacy Practices
    Abstract

    This essay argues that literacy actors compose agency through the embodied practice of literacies in combination with self-aware feedback loops. The argument brings together recent conversations on agency, embodiment, and cognition in composition studies, neuroscience, and the humanities to develop the concept of discursive readiness potential. Discursive readiness potential refers to one’s embodied agency and accounts for the range of possible actions available to an actor on the basis of her or his past experiences. Furthermore, discursive readiness potential points to one’s capacity to navigate a field of potential literate practices into one actualized action. As such, the essay supports a renewed call for research on agency and embodied cognition in composition studies by outlining discursive readiness potential as a flexible process model for understanding how agents act in emergent discursive situations.

    doi:10.21623/1.3.2.2

2015

  1. Body + Power + Justice: Movement-Based Workshops for Critical Tutor Education
    Abstract

    In this participatory article (with suggested activities, check-ins with the body, and freewriting), we use collaborative narrative inquiry to unpack considerations that underlie the planning, facilitation, and processing of a series of movement-based workshops. Critiquing liberal multiculturalist approaches in writing centers, we argue against the all-too-common flattening of differences and think through how embodiment helps us "work the hyphens" (Fine, 1998) or find "third ways" In contrast to role-playing scenarios that characterize many tutor education practices, we suggest that centering the body through movement allows for an alternative and more generative way to interrogate and restructure racial power. In total, we argue for attention to the body and embodied practice to engage tutors (and all writing center staff, directors included) in developing critical praxis for racial justice. For us, praxis comes in the form we call "critical tutor education," which is essential for writing centers committed to more equitable relations and practices, as we continue to strive for the "ought to be" (Horton as cited in Branch, 2007).

    doi:10.7771/2832-9414.1776

November 2014

  1. Guest Editors’ Introduction: Pushing the Limits of the Anthropos
    Abstract

    Traditionally, rhetorical theory has been defined as the study of human symbol use, which posits at the center of “the rhetorical situation” a knowing subject who understands himself (traditionally, it is a he), his audience, and what he means to communicate; indeed, this capacity to mean what he says and say what he means is, putatively, what distinguishes him as human. According to this very traditional approach, each of the elements in the rhetorical situation remain discrete—rhetor, audience, exigency, constraints, purpose, context, and message—and a successful outcome depends on the capacity of the rhetor to invent, organize, style, and deliver a message that will move this particular audience at this particular moment to some sort of action or attitude. Over the last several decades, the profoundly humanist and foundationalist (not to mention sexist) presumptions of this perspective have been challenged in various ways and to various ends by both continental philosophers and rhetorical theorists and practitioners.Decades of feminist scholarship has challenged the deeply sexist assumption that the rhetor is male, noting rhetoric's collusion with patriarchal and phallic modes, in addition to its accompanying complicity with racist and classist institutional privileges. That is, scholars have questioned the fundamental assumption that the rhetor is granted rhetorical agency precisely because of his humanity, which traditionally is associated with being a white, male property owner.1 Building on this critique, subsequent scholars have further challenged the humanist foundation of rhetoric by inviting our attention to the various ecologies that instantiate any so-called rhetorical situation, including material geologies as well as networked relations.2 Acknowledging how “the human” is indelibly networked in its relations to place, space, matter, and especially to technology and various media, many have theorized a notion of the “posthuman,” of a human that is fundamentally a technological construction or prosthesis.3This focus on the technological, on the networked, on that part of the so-called human that is arguably ahuman, has challenged us to consider in what ways human being is networked with “things,” with objects or technologies that are theorized to have their own rhetorical agency, their own ontological existence. The ensuing proliferation of “object-oriented ontologies” and rhetorics has proved a rich challenge to human-centric ontologies and rhetorics, inviting human beings once again to rethink the world and our supposed central relation to it.4Other scholars have asked us to think about the presumptive category of “the human” as the primal rhetorical being, investigating rhetorical practices of divination and prayer in relation to the dead and the divine.5 And still others have addressed the conscientious practices of forests, for example, as well as the communicative practices of the so-called nonhuman animal, including the intricate messages of chimpanzees and the mourning practices of elephants, to reveal the deeply humanistic assumptions that we hold, as rhetorical scholars, about communication and identification.6This special issue on extrahuman rhetorical relations aims to further a thinking of rhetoric beyond human symbol use. In the invitation we sent to potential contributors, we requested pieces examining how “the human” is produced through anahuman communications, but we left entirely open the range of potential approaches to our prompt; as a result, the responses published here are quite diverse. We did not, for obvious reasons, invite contributors who would simply challenge this prompt in an attempt to return to humanist notions of rhetorical exchange; therefore, you will note in each of these articles, despite their great diversity, an unapologetic push for us to move beyond traditional, humanist presumptions.We reproduce here a section from our letter of invitation (August 2012), which describes the general goals of the issue: The focus of this special issue of Philosophy and Rhetoric is extrahuman rhetorical relations, including any aspect of the scene of responsive engagement with or among nonhuman others. It's true that traditionally rhetoric names a specifically human art or science, requiring at least one discrete human subject at the center of its operations. Even what the discipline of communication studies calls “extrapersonal communication,” which involves communication with a nonhuman other (an animal, a plant, a deity, a ghost, an object, a machine, etc.), presumes first of all a preexisting human subject who uses rhetoric to establish the connection. However, we aim to honor this weighty inheritance in the tradition of what Avital Ronell has called the noble traitor, inviting essays that take it up in order to expose its limits and presumptions.We invite, for example, essays that examine the ways in which “the human” is produced through ahuman or inhuman communications very broadly conceived; essays that attend to a generalized notion of rhetoricity—a fundamental affectability, persuadability, or responsivity—that remains irreducible to “speech” and symbolic exchange more generally; essays that interrogate the predicament of addressivity or responsivity in the face of (or among) animals, objects, deities, and the dead—but also essays that deconstruct the clean distinctions implied in such designations as “the animal,” “the object,” “the dead,” and “the divine,” that expose the ways in which these dangerous supplements are mobilized in the name of the collective noun “the human.”Our aim is to open a space for provocative reflection on extrahuman—rhetorical—relations, on what takes place at the dimly lit intersections of these three terms. We welcome a diverse range of theoretical and methodological lenses, from deconstructive, psychoanalytic, feminist, and postcolonial approaches to more familiar philosophical, rhetorical, literary, and historical methods of inquiry.It was not our intention to produce a volume that systematically covered every angle of our theme, leaving no remainder. We were not interested, that is, in finally wrapping up the nagging question of extrahuman rhetorics but in holding it open, in probing and pushing the limits of the anthropos, in part by zooming in on the relations that constitute the conditions for the appearance of the figure of “the human” itself.In the interview that opens the issue, Avital Ronell contemplates “places where there's contamination, where there are installations of the nonhuman, the machinic, the theological trace, the stall in, or even the stated impossibility of, constituting what counts as ‘the natural,’ ‘the human.’” She ponders the “equip-mentality of the anthropos,” the fact that “we're already equipped with receptors for drugs,” that “we're already made up of all sorts of apps and calling instruments and all manner of technological ciphers and chemical command centers,” all of which “require us somehow to break out of the humanist presumption.” This paradox of the living machine, what Elissa Marder describes in her contribution as the human's “primal relation to artifice, imitation, technology, rhetoric, and death” is taken up in various ways by each of the contributors here. The very notion of a living machine challenges the putatively clean distinctions between life and death, human being and technology, and—given the typical alignment of “the animal” with “the machine”—human and animal. If life itself is already machinic and vice versa, a host of prized presumptions are called into question, including those that situate an indivisible line between mortal and immortal life, the human and the divine.Marder offers Pandora, “first woman and first android,” as “a prehuman figuration for a nonanthropomorphic and nonnatural concept of the human that is, perhaps, still to come.” This extrahuman character, Marder proposes, becomes a figure “for what, within the human, challenges the possibility of defining the limits of the human.” An “animated artificial entity” bestowed “with special, technological powers,” Pandora is “not modeled after life but rather is the very model for life itself.” She both simulates divine life “(through language and representation)” and remains “inextricably bound up with sexuality, temporality, technicity, and alterity,” making it “difficult to decide whether she herself is alive or … merely an imitation of life, like an android, a robot or automaton.” Either way, after her “human life can no longer be simply opposed to death or figured exclusively as human.” Michael Bernard-Donals and Steven Mailloux describe the technics of a primal relation with the divine in terms of an unavoidable call (to or from the divine) that operates as limit structure, separating what it also joins. Mailloux offers a rhetoric of prayer, defining “angels” as the “finite, contingent conditions” in which it takes place, and Bernard-Donals explicates the ways in which the call from or of the divine initiates a violence that is constitutive of the human. Thomas Rickert also contemplates a divine call, linking Parmenides's sophisticated logical techniques not to reason but to revelation by examining this historical figure's dedication to incubation, an ancient Greek practice in which one sleeps (usually in caves, sometimes with the help of pharmaceuticals) on the ground in hopes of receiving divine inspiration through dreams.Laurence Rickels demonstrates in what he calls the “psy-fi” genre an allegorical link between standards of “normal” human behavior and “the maimed animal test subject” discussed by Adorno and Horkheimer. Allegory, by identifying or filling in the blanks “that disclose the ‘other story,’” turns “significance out of the blank itself,” Rickels suggests, “working the blank as a turning point for drawing the reading onward.” But “allegorical legibility,” he adds, “would appear to require the broken-down psychotic state for discerning what goes into the norms into which we are plugged.” Indeed, he shows that psy-fi presents test situations in which “blanks secure the last or new step, which ultimately is taken toward mourning, the final frontier.” Michelle Ballif, on the other hand, zooms in on an “originary mourning,” which she situates as the very condition for any rhetorical address. The relation between the living and the dead, the visible and the invisible (specter) constitutes, she argues, the “ethical relation between the self and the other, the otherness of the self, and the otherness of the other.” Writing is, for her as for Derrida, “the very graphic scene of mourning,” a mourning “of the self as other and the other as other” that overflows the traditional limits of “the rhetorical situation.”Cary Wolfe describes two types of finitude at the heart of the extrahuman relation: the finitude of embodiment that we share with all other living beings and the (also shared) finitude of our prosthetic subjection to language or to any semiotic system from which concepts and modes of communication are drawn, and so through which “extrahuman relations” are recognized and articulated to begin with. These relations involve a scene of address in which all the possible modes of comprehension and expression were “on the scene” well before the interlocutors showed up. In the case of relations with extrahumans, this “iterative language” or “meaning,” Wolfe notes, is required to “form a recursive loop that can braid together different life worlds in a third space reducible to neither—the very space of ‘relation.’” James Brown, Joshua Gunn, and Diane Davis also take up, in distinct ways, this shared finitude of prosthetic subjection. Brown exposes some of the “machinic roots of the rhetorical tradition,” suggesting that “rhetoric is a collection of machines (‘whatsits,’ ‘gadgets’) for generating interpretive arguments.” Tracing what he calls the “robot rhetor,” which would be any “entity that ‘machines language,’” he calls into question the clear distinction between human and robot.Gunn runs Henri Bergson's formula for laughter (“something mechanical encrusted upon the living”) through Jacques Lacan's subversion of the subject to suggest that laughter names “something lawful encrusted upon the living.” Language here aligns with the lawful or the mechanical (the “Symbolic”), and Gunn examines the way it “comes to bear on that nominal domain of human spirit that Bergson dubbed the ‘life impulse,’ and that Sigmund Freud referenced as ‘the drive.’” Davis describes this prosthetic subjection as a kind of “preoriginary rhetoricity” through which every being, to be what it is, marks itself off from the other in a gesture of self-reference, repeating itself to gather itself and therefore to relate both to itself and to the other. At least since Descartes, self-referentiality has been taken as the putatively indivisible line distinguishing “the human” from “the animal,” but Davis proposes that self-reference or autodeixis is not a specifically human power to disclose an ontological “as such” (as Heidegger wanted) but the extrahuman operations of an allegorical “as if,” which names the already relational condition for the singularity and functioning of any living being.We would like to express our deep gratitude to each of the contributors in this issue, for their willing participation, their thoughtful and envelope-pushing essays, and their patience as we pulled it all together. Thanks especially to Cary Wolfe for so swiftly accepting our invitation to write the response piece that closes the issue. We are profoundly grateful to Avital Ronell, who graciously agreed to sit down with Diane for two hours on a Saturday morning in New York City for the interview that opens the volume; as always, her insights are both provocative and far reaching. We want to thank those colleagues who generously agreed to review the contributions published here: Janet Atwill, Erik Doxtader, Daniel Gross, Debbie Hawhee, John Muckelbauer, Jenny Rice, Greg Ulmer, and Victor J. Vitanza. We are grateful to each of you for your time and for your immensely helpful feedback and suggestions. Thanks also to Sam Baroody, a graduate student in the Department of Classics at the University of Georgia, for checking Greek translations in two of the contributions published here, and to Eric Detweiler, a graduate student at the University of Texas, for transcribing the interview with Avital Ronell. And finally, we want to thank Jerry Hauser for inviting us to edit this special issue of Philosophy and Rhetoric—we are extremely grateful for your guidance, your trust, and your inspiration.

    doi:10.5325/philrhet.47.4.0346
  2. Second Finitude, or the Technics of Address: A Response
    Abstract

    AbstractThis response article argues that the question of “extrahuman relations” obtains on not just one level but two. It is not just a question of our relations to nonhuman forms of life—such as, for example, the embodiment and finitude we share with other beings. It's also a question of a second form of finitude that obtains in our prosthetic subjection to any semiotic system whatsoever that makes possible “our” concepts, “our” recognition and articulation of our “nonhuman relations” in the first place. By examining the bird poems of Wallace Stevens, I demonstrate that with the question of extrahuman relations we are always talking, in other words, not about a thematics but about a technics of address.

    doi:10.5325/philrhet.47.4.0554

October 2014

  1. Somatic Metaphors: Embodied Recognition of Rhetorical Opportunities
    Abstract

    If bodies and discourse are always interpenetrated and mutually influencing, rhetoricians need ways to consider how it is possible to evoke embodied effects with rhetorical force via discursive tools. This article discusses how the use of somatic metaphors, metaphors crafted to revive remembered embodied experience in the mover’s consciousness, allows access to the ideological, political, and affective ties formed in the original embodied performance. Repeated exposure to this metaphoric resurrection of the past creates a kairotic awareness where remembered embodiments are viewed as potential rhetorical resources.

    doi:10.1080/07350198.2014.946868

September 2014

  1. The Sublime: From Antiquity to the Present ed. by Timothy M. Costelloe, and: Translations of the Sublime: The Early Modern Reception and Dissemination of Longinus’ Peri Hupsous in Rhetoric, the Visual Arts, Architecture and the Theatre ed. by Caroline van Eck, et al
    Abstract

    Reviews 419 tional textual forms than they might have appeared when first becoming widely available and used in the 1990s. And yet, the contemporary history narrated here doesn't always seem right. McCorkle acknowledges that many digital rhetoricians often equate delivery with medium. He himself seems to equate them early in his book, in some of its opening sentences: “This book is about the moving parts of the rhetorical process: the raised arm, the clenched fist, the shifting counte­ nance, and (more recently) the array of typefaces, color palettes, graphics, background audio files, and other multimodal content used to help covey a given message to its intended audience" (1). Ultimately, however, the materi­ ality of digital interfaces is not embodiment, even if such interfaces remediate approaches, positions, and stances from embodied rhetorical performances. Late in the book, McCorkle acknowledges this: "In the era of digital writing, rhetoric has disembodied the canon of delivery" (160). Such disembodiment suggests that what is at stake in contemporary delivery is more than just an interplay of older media forms and newer media forms. As he puts it: "expanding the theoretical scope of delivery to include texts not uttered by the speaking body extends the conceptual language of the canon beyond the traditionallv understood constraints of space and time, making it a far richer part of the rhetorical process" (160). Yes, surely he's right. But perhaps digital delivery is not just disembodiment, or portends a new set of relations between communication and bodies? Such a question lies beyond the scope of McCorkle's book, but it's to his credit that his analysis leaves us wondering what new bodies of knowledge our digital technologies might deliver to us. Jonathan Alexander University of California, Irvine Costelloe, Timothy M., ed. The Sublime: From Antiquity to the Present. Cambridge: Cambridge University Press, 2012. 13 + 304 pp ISBN 978-0-521-14367-7; Eck, Caroline van, Stijn Bussels, Maarten Delbeke, Jurgen Pieters, eds. Translations ofthe Sublime: The Early Modern Recep­ tion and Dissemination of Longinus' Peri Hupsous in Rhetoric, the Visual Arts, Architecture and the Theatre. Leiden: Brill, 2012. xix + 272 pp. ISBN 978-90-04-22955-6 Just as aesthetics is undergoing something of a revival in classical studies, so too is the heritage of the sublime increasingly getting its due again. The two collections under review contribute mightily to both trends. And they do so above all by marshaling a strong army of scholars from a number of disciplines, from Classics and modern literatures to philosophy, geography, architecture and design, art history, theater, and rhetoric. The diversity pays off: the sublime is shown to flourish in each of these areas, 420 RHETORICA often unexpectedly, as if diffusing its radiant light into all conceivable corners of the modern world and into the present. If you had any doubt whether Longinus made an impact on modernity, you need look no further than here. Costelloe's volume, though not explicitly concerned with the reception of Longinus, is nonetheless heavily informed by this agenda. The Introduc­ tion and the first chapter ("Longinus and the Ancient Sublime" by Malcolm Heath) set the tone for the remaining chapters, which quickly rush into the eighteenth century, starting with Burke, Kant, representatives of the Scot­ tish Enlightenment (a refreshing change), French neoclassicists, and then the sublime of Lyotard and company, the most recent French heirs to Boileau and company. These essays constitute the first part of the collection, which offer less of a "Philosophical History of the Sublime" than a drastically fore­ shortened version of that history. The second part spreads out in fascinating ways to look at the sublime in the Netherlands and in America in the 18i/7 and 19f/z centuries, in the fields of the philosophy of nature and the environment, in religion, among British Romantics, and against the background of the fine arts question and in architecture. The most interesting essays are those that broach unfamiliar territory. The associationalism of Gerard, Karnes, Alison, and Stewart reconstructed by Rachel Zuckert and put in relation to the sub­ lime will likely send readers off to the library (or to Google) in search of X these intriguing figures, as will Eva Madeleine...

    doi:10.1353/rht.2014.0007

August 2014

  1. Lacan in Public: Psychoanalysis and the Science of Rhetoric
    Abstract

    In his first book, Christian Lundberg takes on the formidable challenge of rescuing Lacan for rhetorical studies. As he demonstrates in his first chapter, scholars in other disciplines have mostly neglected Lacan's profound reliance on the rhetorical idiom, while rhetoricians have deployed his theory for critical purposes without fully appreciating the thoroughgoing transformation of rhetoric it effects. Lundberg's intervention is the first sustained effort to treat Lacan's expansive, dense, and often opaque oeuvre as a fully formed theory of rhetoric. In fact, the book persuasively advances the provocative claim that Lacan pushes rhetoric in far more promising directions than the academic disciplines of rhetorical and composition studies have managed to date.A pervasive concern linking assorted Lacanianisms is the subject's knotty relationship to the social world. Even the leading exponent of Lacanian political critique, Slavoj Žižek, returns incessantly to subjectivity as the privileged locus of ideological fantasy on which political orders rely. Among the considerable virtues of Lundberg's book is that it facilitates a much-needed departure from the problematic of subjectivity by shifting the focus to what he calls the “economy of trope.” Yet this departure is also a return: Lundberg contends that Lacan's theory is deeply faithful to rhetoric's rich tradition, painstakingly recovering within its letter and spirit a cogent, systematic account of the tropological processes on which both subjectivity and social ontology depend. As a result, the book skillfully and forcefully opens productive avenues for future scholarship in rhetoric.Lundberg's argument hinges on the claim that Lacan's theory—indeed, science—of rhetoric presumes that communication, understood as the achievement of shared meaning, inevitably fails. In this, Lacan diverges sharply from both various structuralisms on the one hand and Foucauldian discourse theory on the other, since for Lacan the inherent failure of communication is not an obstacle or limit but both a prerequisite for and an effect of the psychic, social, and political efficiency of discourse. In a series of close encounters with prevailing currents in rhetorical studies, Lundberg argues convincingly that the appropriations of so-called poststructuralist, discursive and neomaterialist theories by rhetoricians err in continuing to stake themselves on the communication model.Each of these approaches in its own way presumes that the production of shared meaning is the aim of communicative practices; the differences among them lie in the way this presumption is deployed to explain rhetoric's role. In Lundberg's view, such work misses the way the impossibility of shared meaning is the generative matrix of rhetorical action. Rhetoric is essential not to achieve the fact or semblance of shared meaning but to organize an economy in which the circulation of signs conscripts subjects through affective investment whose condition of possibility is precisely the absence of shared meaning. Thus, “rhetoric is both signifying in a condition of failed unicity and a way of feigning unicity in the context of failed unicity…. Rhetorical artifice—tropes, modes of address, imaginary commitments, and the labor of investment—underwrites these practices, feigning unicity in the context of its failure” (3).Chapter 2 takes up the long-standing difficulty of defining rhetoric as a symptom of the chronic misapprehension of rhetoric as a practice of communication. Against the persistent indecision concerning rhetoric's scope and object domain, Lundberg proposes a Lacanian reformulation of the problem that sees rhetoric as neither the confluence of strategic, ornamental, and constitutive capacities of language (and other modes of signification), nor the disciplinary production of knowledge about a genus of objects defined as “rhetorical,” but as the “transcontextual logic of discourse, situated in an economy of tropes and affects that underwrites both the sign and the concrete modes of its employment” (23). This in turn means that, while the American tradition of rhetorical studies has privileged the Imaginary register, focus must shift to the Lacanian Symbolic “because … the sign is the result of artificial … of tropological connection—and … as a result, the sign is a site of affective investment” (28). Whereas “the Imaginary … houses the specific contents … that fill in symbolic forms” (30), the formal, autonomous operation of “trope is logically prior to all the operations that stem from the Imaginary” (39).Consequently, in chapter 3, Lundberg urges rhetorical critics to forego their investment in the Imaginary as the site of “the agential capacities of the orator, the audience and … the critic” (41) and focus on a conception of “speech” orthogonal to the fantasy of communication. To delineate this conception, Lundberg painstakingly works through Lacan's “schema L,” which formalizes the radically extrasubjective production of the unconscious, or “the whole field of tropological connections that is the condition of possibility for a sign to have an intelligible meaning” (52). Rather than a manageable process and medium for the production and circulation of meaning, here “speech is the site where language moves through a subject, and where the economy of signs takes up a specific material position, mode of address, and social context” (56). So understood, speech both relies on and disrupts the Imaginary register, replacing “a bilateral … reciprocally constitutive direct relation between subjects with a tripartite, asymmetrical relation of indirection,” marked by gaps within subjects as well as between them and the Imaginary objects and Symbolic processes on which they rely (62).If communication succeeds, it is not in establishing an intersubjective domain of meaning but in generating a volatile yet systematic array of meaning-effects. In view of this, Lundberg argues that Lacan rehabilitates rhetoric as a “symbolic science of forms” (71) committed to accounting for the operation of the “symbolic machine” in social life (72). What makes this machine both unpredictable and orderly is what, in chapter 4, Lundberg calls the “economy of the trope” comprising it. The figure of economy serves to differentiate the Lacanian theory of trope from those prevailing in American communication studies. For Lacan, metaphor and metonymy denote infrastructural logics of signification as such, rendering the latter fundamentally fortuitous and depriving it of the unicity it ostensibly promises. In short, the operation of trope both forecloses continuity and intentionality in signification and operationalizes this foreclosure itself as rhetorical agency “distributed across the whole economy of discourse … the subject's affective investments [and] the movement of tropes themselves” (87). Hence “An economically figured practice for reading trope can … account [for] the force of individual texts … by attending to the intertextual tropological exchanges that animate and exceed them” (87).Extending the figure of rhetorical economy, chapter 5 responds to “materialist” concerns that the expansion of rhetoric entails a reduction of reality to an effect of discourse. Lundberg points out that Lacan stipulates the existence of a world outside signification and stresses the materiality of signification itself. Among the senses of the Lacanian Real is a physical objectivity to which humans have only indirect access and which constitutes a limit on meaningful experience. Moreover, insofar as Lacanian reality is the field of experience produced by the embodiment of the signifier, it is the domain of metaxy, or the mediating function of desire that sustains the relation of nonrelation misperceived by the distinction between the material and the discursive. Understood “as studied (im)mediation, as a site of enjoyment that flows from the gap between discourse and the world,” metaxy engenders this distinction itself (105).A recursive structure of affective investment and circuitry of somatic enjoyment is thus both a cause and an effect of the gap within signification and between sign and world. Hence the general economy of trope is resolutely material, accounting for “the conditions of possibility for a specific emotion to be manifest given the specific economy of tropes that organizes [its] experience” (109). Indeed, for Lacan “affect … is itself organized for the subject by the function of the signifier,” which is in turn repressed as the former's “absent cause” (110). The body is a body insofar as its affects are captured within the signifying network, which requires affective investment to function, so that enjoyment is less about signs and their meanings than “the ways that the object or practice serves the subject in negotiating a relationship to the general economy of exchange” (114). This is a material form of labor “that underwrites signification by ‘sliding’ the signified under the signifier” (115). The science of rhetoric, then, is concerned not with the exchange, coproduction or contestation of meanings in designated contexts but with the demands imposed by the material operations of language itself. The challenge for rhetoricians is to forego the premise of the rhetorical relationship and to develop methods of analysis adequate to the task of explicating these operations and their effects in public life.With this in mind, chapter 6 shifts attention to the public as both the name of practical spaces of discursive performance and the implicit horizon of the rhetorical processes at stake in the book. For Lundberg, Lacan radicalizes the ontic experience of publicness into an ontological condition “where the subject is articulated … in relation to the whole economy of discourse” (130). Accordingly, the Lacanian gaze instantiates the subject's irreducibly “ambivalent relationship to the speech of the Other” (131), since “the signifier is both a site for the articulation of the individual subject and its passions and a kind of ‘public property’” (132). The public character of speech thus involves subjects in a tropological relation of prosopopoeia that organizes an economy of address suspended between the subject's imaginary relation to others and its relation to the abstract, autonomous logics of discourse in general. Against the premise of a complementarity between logos and pathos, Lacan draws attention to stasis, or the circuitous relation between sociopolitical commitments and affective investments that maintain social links by violating, circumventing, or eroticizing these commitments. The critical question now concerns the productive capacities inherent in the discontinuities among pragmatic, rational, affective, ethical, and formal dimensions of public discourse. To illustrate the practical consequences of reconfiguring rhetorical criticism in this way, chapter 7 undertakes two paradigmatic readings: Mel Gibson's The Passion of the Christ illustrates the way attention to the tropological economy of identitarian public-making reconciles the apparent contradictions of evangelical discourse practices; while antiglobalization protest movements illustrate the limits of demand-driven politics that fail to register in critical accounts organized around the strategic politics of democratic resistance.Among other difficulties, The Passion raises the question of how a film that submits its audience to a sustained experience of visceral revulsion can mobilize identification, since its symbolic construction would seem undercut by its affective impact. In Lundberg's view, focusing on the film's narrative construction in the context of evangelical ideology renders its central metaphor of scourging enigmatic, not least because evangelicalism rests on a paradoxical image of a community of unconditional love secured by vehement exclusion. The solution to this interpretive conundrum lies in tracking the function of enjoyment through the economy of tropological exchange established between the film's aesthetic strategy and evangelical publicness. Accordingly, Lundberg's reading shows how “the experience of revulsion both conceals and makes acceptable the evangelical community's cathectic investment in the grotesque violence” by routing enjoyment through “a reading of secular powers as agents of evil who conspire against … the body of Christ as a whole” (163).If prevailing critical protocols underestimate this dimension of Christian evangelicalism, they overestimate the democratic potential of radical resistance movements for precisely the same reason. Focusing on the discursive logic of demands lodged against powerful elites occludes the cathectic investments in existing relations of power that such demands enact. Put simply, in their symbolic guise as address to the Other, such demands actually desire their own failure as the mechanism for cementing their position of enunciation within the symbolic order. In effect, radical antiglobalization movements evince a tropological economy designed to preserve the status quo in a way that continues to produce enjoyment for the protestors. Aiming at their own failure, they succeed at generating surplus enjoyment, buttressing the conditions they ostensibly target.Both readings succeed admirably in demonstrating both Lundberg's critical acumen and the productivity of the rhetorical vocabulary he extracts from Lacan. What remains less certain is whether this vocabulary is exceptionally suited to the interpretive challenges the objects of analysis pose, or indeed whether an interpretation that succeeds so well in reconciling their internal contradictions is fully faithful to the principle of failed unicity on which it relies. To be sure, the latter is hardly a shortcoming of the book but a question for Lacanian theory writ large; still, it remains a question rhetorical theory should entertain before staking itself on the Lacanian science of rhetoric.The postscript that concludes the book returns to the continuity between Lacanian theory and the rhetorical tradition, figuring the former as the latter's faithful heir. In particular, Lundberg considers the unexpected convergence between Lacan and Ernesto Grassi around the ontological priority of trope, as well Lacan's affinity with Aristotle's Protrepticus, which enlists enjoyment as the mechanism that makes intellection possible. The result is a “protreptic rhetoric,” figured as a science “rooted in the enjoyment of signs [that] requires rejecting both an arid structuralism and the banal reduction of rhetoric to its imaginary coordinates” (192).Lundberg's argument that Lacan offers a potentially transformative theory of rhetoric is thoroughly convincing, as is his adroit reconstruction of this theory. No doubt reframing rhetorical inquiry along the lines proposed by the book promises to yield vital new insights and to spur rewarding new interpretive strategies and research trajectories. Certainly the stress Lacan lays on the consequences of failed unicity and the irreducibility of miscommunication augurs a wholesale renovation of rhetorical scholarship. Such a project will entail confronting a crucial question: how far can the implications of Lacanian rhetoric bear to be pressed? If there is no unicity to be had, is the only alternative the feigned unicity generated through tropological exchange? Are all modes of sociality predicated on the forms of misrecognition this economy entails? Must the failure of unicity be recuperated, or can social life proceed without feigning it—and if so, how must rhetoric be rethought to account for this possibility? More radically, does the failure of unicity precede—logically or temporally—the supplements that compensate for it, or does this failure appear as a problem in need of a solution retrospectively, as a consequence of supplementary processes themselves? While such questions exceed the book's scope, it brings them helpfully into focus and will surely prove invaluable for future efforts to address them.

    doi:10.5325/philrhet.47.3.0334
  2. Immanence, Governmentality, Critique: Toward a Recovery of Totality in Rhetorical Theory
    Abstract

    Abstract Foucault's lectures on neoliberalism provide an implicit critique of the contemporary theoretical emphasis on antirepresentational, immanent theories of discourse, subjectivity, and power. From this standpoint, such immanentism can be understood as a distinct effect of a neoliberal governmental practice directed at the suppression of the idea of totality. To address Foucault's critique, this article argues for a reinterpretation of Lloyd Bitzer's concept of “situation” to recover a working notion of totality that would be useful for critical and material rhetorical inquiry. Historicizing the immanent turn in the critical humanities can open the way for a critical social theory of communication.

    doi:10.5325/philrhet.47.3.0227

May 2014

  1. Embodied Composition in Real Virtualities: Adolescents’ Literacy Practices and Felt Experiences Moving with Digital, Mobile Devices in School
    Abstract

    English educators are contending with the proliferation of mobile devices in students’ lives, and with the imminent integration of mobile devices into classrooms. Concurrently, literacy researchers using social semiotic theories of multimodality to investigate adolescents’ digital composing have focused on screens, paying scant attention to the bodies moving with them. Responding to recent critiques of multimodality that have centered on a lack of attention to embodiment and affect, this article leverages the concept of real virtualities to avoid artificially bifurcating screen and body, and to contribute a beginning theorization of the embodied experience of composing with mobile devices, which includes feeling-histories, affective atmospheres, and the felt experience of time. The data analyzed in this article come from a 12-week enrichment course in which five adolescents composed digital narratives with iPods. The overarching analysis describes all literacy practices with mobile devices in the course, and the microanalysis, using multimodal interaction analysis, compares two students with contrasting histories of mobile device use. Findings show these students’ literacies as more body-centered than techno-centered, and evince tensions between institutionalized learning environments and adolescents’ affective, cultural histories of being mobile while engaged in literacy. Further, findings describe how the feeling of tools and semiotic material influenced the trajectories of students’ bodies and narratives. Theories of digital composition should continue expanding to account for connections between mobility and affect, and the pedagogical importance of motility. The changing nature of literacy in the milieu of mobile computing compels researchers to consider the role of the moving, feeling body in literacy with more scrutiny.

    doi:10.58680/rte201425161