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1432 articlesSeptember 2023
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Abstract
This edited collection offers an array of essays forwarding the rhetorical work constituting the political activity of and concerning Latin America in the twentieth and twenty-first centuries. Although scholars have certainly interrogated Latin American experiences in the United States and across the Western Hemisphere (some of whom have contributed to this volume), I can think of no other collection in rhetorical studies that supplies the kind of birds-eye-view of Latin America and its political landscape(s) as a whole. The edited volume is unabashedly transnational in its case studies, although not each individual case study is transnationally oriented, and the authors invited by the editors claim homes across the Western Hemisphere (e.g., the United States, Columbia, Argentina). In short, this book embodies and takes care to fulfill its commitment to presenting “rhetorics of democracy in the Americas.”Although it is customary to provide a brief synopsis of each of the chapters in a book review, the chapter summaries provided by the editors in the collection's Introduction are superbly written and need not be replicated here. I would encourage those interested in their summaries to access the “Introduction,” which is made available through the publisher's website.1 The book follows, flexibly, a conventional Part I “theory” and Part II “case study” structure that readers can navigate easily and according to their own needs. Each chapter stands alone quite well. Even so, in what follows I retrace the chapters and articulate what I think are the major questions the collection and each essay provokes. For, while this book is commendable for initiating a conversation, it would be a mistake to treat this volume as more than an entry into the exploration of “rhetoric of democracy in the Americas.” Thus, I provide a bridge between the entry point that I think the collection offers and further lines of inquiry that I believe it spurs.One of the collection's strengths, as I have stated, lies in its focus on the “Americas.” Given this focus, readers wishing to find how the notion of an “America” informs rhetorical or democratic theory must reflect on how they might extend the work provided by these chapters. For example, editors claim a “constitutive” notion of rhetoric over an “instrumental” view in the Introduction (15), but I find that most case studies adopt the language of “instrumental” rhetoric in their examinations (e.g., chapter six's discussion of “strategies”). Though readers might not care too much about whether one adopts an instrumental or constitutive view of rhetoric, I point out this feature to highlight that the collection's presumption of this distinction evinces its reliance upon conventional rhetorical theory. That most case studies interrogate “rhetoric” as a “tool” or “device” to be leveraged to some end underscores how these case studies recontextualize traditional rhetorical theory within Latin American spaces rather than spurring retheorizations of rhetorical inquiry. Similar presumptions about “democracy” and its supposed “ideal” also become manifest in each essay when trying to define democracy. The “Introduction” certainly provides some guidance by claiming democracy as “among the vital concepts in rhetorical studies” (5), and as a governmental form offering citizens a “promise” of “good things” (5–6). The collection's case studies, nonetheless, do not furnish much about what “democracy” entails or how democracy in Latin America differs from, in content and form, that in the United States or anywhere else. Democracy is presumed as a context for each study and an ideal in which rhetoric flourishes.Such presumptions, though not misguided or wrong, highlight not a problem with the collection as much as they illuminate opportunities for other scholars to take up. Christa Olson's chapter, as I read it, articulates a notion of the telluric in contrast to the traditional topos to encourage readers to consider new material stakes in rhetorical discourse—a materialism based in “ideas” of Latin America. Though gesturing toward the operationalization of the telluric in her beautifully written essay, Olson's proposal demonstrates how we might interrupt the conventional reliance on the “commonplace” for studying rhetoric in América. Cortez's essay does something similar to Olson in that he encourages a departure from a familiar concept—subalternity. Though offering the most philosophically minded take in the collection, his take-down of the “decolonial imaginary” underscores how studies involving Latin America pose a complex and inescapable problematic, namely, how to conceptualize Latin America without reproducing the very colonial structure rendering it, in the words of Walter Mignolo and other decolonial scholars, a fiction. While I personally remain skeptical that “rhetoric” is capable of resolving the issues Cortez raises, given the imperial stakes “rhetoric” qua art implicates, Cortez's argument that the terms we use to characterize and study “Latin America” cannot be presumed to give it a voice spurs scholars to reflect on the classifications used to identify non-dominant rhetorics.Although Part I begins with theoretical explorations, its remaining chapters take on a more practical tone. Chapters 3–5 address a different subject related to but not limited to U.S. relationships with Latin America(ns). De los Santos's chapter tackles the rhetorical contributions of migrants, a work that he is curiously committed to distance from prior work on citizenship despite suturing his study to “ancient Greece” (84). I find De los Santos's work to be quite similar to, for example, Josue David Cisneros's for its emphasis on a discursively constructed yet politically imagined citizenship. Nevertheless, perhaps the most surprising theme—or not, depending on the reader—was the prevalence of former President Donald Trump. I say surprising because, while President Donald Trump has had quite an influence on recent rhetorical studies, Trump's relationship to Latin America is not any more appalling, xenophobic, sly, or even pretentious than past U.S. presidents. I am not denying that this former President might have altered the geopolitical landscape of the Western Hemisphere during his administration, but I think that the ways in which chapters center Trump's influence suggest that his actions are an aberration. Still, while these scholars view more dissonance than coherence in U.S.-Latin American relations, I think that the essays foster inquiry along its opposing line, namely, answering the question of how consistently presidencies have negotiated and enforced a power imbalance between the United States and Latin America.The chapters encourage not necessarily a complete reassessment of “migrants,” “immigration,” or even “American Exceptionalism” as much as they compel revisitations of what we might call “familiar” rhetorics to impart a peculiarity to otherwise recognizable themes. That peculiarity is important, for, recalling Olson and Cortez, the ways in which we critically interrogate “rhetoric” in and through Latin America cannot be presumed to simply reinscribe what we already know about “rhetoric” or “democracy.” Indeed, as Butterworth underscores, “American Exceptionalism” takes a particular form when Cuba is involved, and it takes on a peculiar form when it involves relations with Latin America. Viewed thus, each of the chapters in Part 1 encourages scholars to come back to familiar rhetorics to “question the narratives of democracy” that we take for granted and presume to be universally operative.Part II takes up the theme of “Problematizing and Reconstructing Democracy in Latin America,” with each chapter proffering not only a unique perspective on politics in Latin America but a discrete take on “rhetorical” study within politically resonant moments. Privileging as it does not only Latin American regions but Latin American scholars, this section showcases what scholarship done in and through Latin America might look like for future scholars across the Western Hemisphere. More concretely, these essays magnify senses of rhetoric and rhetorical study that scholars interested in prioritizing Latin America might assume in their own work. Focused on a variety of politically rich subjects such as corruption (chapter 6), rhetorical agency (chapter 7), the religious right (chapter 8), presidential rhetoric (chapters 9 and 10), and, finally, crisis (chapter 11), these case studies diversify the subjects with which rhetoricians can—and should—grapple. At the same time, they underscore how these subjects might be theorized in and through Latin America. This is not to say that the subjects are exclusive to Latin America or that certain themes need to be relegated to Latin America. Rather, if I consider how many studies have been written on “corruption” in the United States, I might have to consider alternative vocabularies (e.g., racism, bureaucracy, morality, etc.) to expand my inquiry, since there are simply too few studies of U.S. political corruption outside of Bruce Gronbeck's 1978 essay—an essay nearly fifty years old! Studying rhetoric in Latin America is, these essays suggest, productive of the kinds of questions that rhetoric scholars across the Americas must consider. For, what happens in Latin America cannot be presumed to be exclusive to Latin America.Rhetoric of Democracy in the Americas challenges scholars to take on two distinct but related tasks. First, the collection urges us (U.S.-based scholars) to consider how we might employ familiar tools to study rhetorics in Latin America. No longer can or should we view rhetoric in Latin America as a uniquely Latin American operation in need of new tools. Even though calls from Olson and De los Santos to consider Latin America in “Américan” rhetoric creep toward a decade old (!), this collection encourages us not to provide comprehensive work but responsible work in interrogating relationships between politics and rhetoric in “the Americas.” U.S.-based scholars (of which I am one) must begin to view themselves as Américan scholars.Second, if U.S.-based scholars assume the identity of an “Américan scholar,” this collection encourages us to deploy and harness Latin American histories to theorize “rhetoric” and “democratic” politics across the Americas—including the United States. In what sense must we alter our rhetorical theories and vocabularies in light of the way persuasive communication is enacted and performed in Latin American spaces? How might we conceptualize rhetoric's relationship to “democracy” in light of the ways in which Latin American rhetorics engage with the United States? With other Latin American nations? With their own histories and traditions? Alejandra Vitale's essay (chapter 10), I suggest, demonstrates this concretely by revisiting how our conception of ēthos might be transformed when considering the rhetorical work accomplished through an Argentinian presidential farewell address. As readers will see, Vitale is no stranger to U.S.-based rhetorical scholarship, nor a stranger to Argentinian scholarship and culture. In the essay, Vitale demonstrates how conventional understandings of ēthos, a rhetorical concept that U.S.-based scholars might cringe at for its neo-Aristotelian status, might be disrupted and expanded by prioritizing a uniquely Latin American political context.The collection edited by Drs. Angel, Butterworth, and Gómez shows paths of inquiry that I think hold promise for graduate students looking to integrate more transnational approaches to their study or those wishing to study politics outside of U.S. borders. It is an exhibition in how to overcome theoretical challenges to the study of Latin American rhetorics, as well as how to problematize conventional understandings of rhetoric in light of having studied and taken seriously Latin American politics. Moreover, I think that The Pennsylvania State University Press deserves credit for expanding the repertoire of Latinx rhetorical inquiries with both the 24th volume and this 25th volume in the “Rhetoric and Democratic Deliberation” series. That a couple of this press's latest volumes have focused on scholarship related to Latinx politics highlights how now is the time to strike the anvil and continue to pursue such a rich scholarly endeavor.
August 2023
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Abstract
In this essay, I examine the 17 November 1991 “African American Women in Defense of Ourselves” advertisement in the New York Times. The advertisement is a reflection of 1,600 Black women coming to the defense of Anita Hill after the Hill-Thomas Supreme Court Justice confirmation hearings. By analyzing how the advertisement’s authors came to the defense of Anita Hill while inverting Lewis Gordon’s idea of bad faith, building with Sylvia Wynter’s conception of Being as Praxis, attuning to Hortense Spillers’s description of Black women as Being for the Captor, and critiquing Kenneth Burke’s “Definition of Man,” I illuminate a logic of care, Being in Good Faith, that broadens rhetorical scholars’ understandings of the boundaries of what humans can care about and how humans can care.
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Abstract
Judges and jurists frequently read police-recorded video as arhetorical. It is not. Footage recorded from the perspective of an officer favors police. Drawing on both Burke’s theory of identification and film studies, I consider how footage filmed from an officer’s perspective functions as a nonverbal constitutive rhetoric. In an analysis of Harris v. Scott (2007), I demonstrate how police-recorded video encourages viewers to dissolve the space between themselves and the police, inviting audiences to characterize both police and themselves as passive, impartial, and objective viewers of an recorded event. When successful as constitutive rhetoric, footage from police-recorded video makes jurors and judges more suspectable to arguments that characterize police as passive observers in an event.
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Abstract
This essay uses the figure of pollice verso, the “turned thumb” gesture synonymous with Roman gladiatorial contests, as a speculative tool to account for Donald Trump’s use of ambiguity in his rhetoric. Specifically, the essay argues that translating Trump’s demonstrative rhetoric into a deliberative frame can lead to misunderstanding one of his chief resources as a rhetor: the ambiguity of his “thumbful” rhetoric. Through a discussion of Third Sophistic rhetorical theory, affect, and the comedian Sarah Cooper’s parodies of Trump, the essay argues why countergesture should be considered just as indispensable as counterargument for rhetoricians who teach about affordances of digital media.
July 2023
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Abstract
September 29, 2008. Radiohead front man Thom Yorke sits frustrated at his piano. Live on stage. He is trying to start a song, but something is tripping him up. The song is “Videotape,” and he cannot start playing it. “Temporary loss of information,” he mumbles to an expectant crowd.The song “Videotape” is syncopated, meaning there is a “placement of rhythmic stresses or accents where they wouldn’t normally occur” (Wikipedia 2021). Practically, it means that Yorke is joining a song already in progress: there is a beat before the beat that “starts” the song. Yorke, then, is starting the song not on the down beat but after the down beat—after the song has already started. He needs to hear something before he can play anything. He needs to hear the beat before he can sing. “Give me the fuckin’ hi-hats only,” he asks.Yorke is moved by the drum and a beat not his alone. It is a beat preceding him to which he must become subject. He needs to listen, but it is a particular kind of listening: a passive listening that makes him, as it were, “subject to the instruction of others” (Gross 137).Like Yorke on stage in 2008, I struggled to start and write this review. Not for any fault in the book, which is clear and concise, complex and compelling, but because I wanted to write a review that practiced the art of listening Gross cultivates: Active listening [“auditor-as-judge”], as it is understood by theoreticians and practitioners of persuasion from classical antiquity through today, only takes off at dusk like Hegel’s owl of Minerva, leaving behind obscurities of our daily lives including our susceptibility to advertising, our political apathy, our immersion in commonsense, our lovely credulity, our vulnerability to others, our very capacity to learn and change. We have much work ahead when it comes to the theoretical and practical nuances of listening in its passive dimensions. (137)This review practices listening to this call in this way. The worry remains that the genre of the book review tends toward what Gross identifies as active listening: the judge, the critic. I should probably be the “active listener-as-judge” (83). Surely, a good reviewer should protect future readers from a “bad teacher” (131). But how should a book review practicing passive listening read? Does it aim for learning? Surely. Credulity? Why not. Subjection? Hmm. . . . It is, after all, subjection that lies at the heart of Gross’s book. Subjection is the beat before the beat that is rhetoric, an art forever syncopated.There are many aspects of Gross’s argument, which I will hear out below, but key for me, and crucial for Gross’s argument, is his emphasis on passive dispositions (e.g., apathy, adherence, suggestibility, attentiveness, etc.) crucial to political formations and so vital to rhetoric. Being moved, toward which rhetoric (sacred rhetoric especially) bends, must admit not only to the prowess and power of the rhetor but also, necessarily, to the “basic vulnerability that lies at the heart of political agency itself” (1). Indeed, “Rhetoric as a life science depends upon those lives affected” (8). Because of this dependence (and dependencies saturate the arts of listening), “rhetoric offers much more detail because it is the traditional domain where subjection is both theorized and practiced” (3).To articulate this offer, Gross works through what he describes as the “orphaned materials of modernity [that] often turn out to be vital strains of a different geology altogether” (12). Gross is here describing his own historiographic methodology. There are other things to hear in and about rhetoric. The core of his argument isn’t simply that listening is a practice important to rhetoric, with listening understood as a kind of critical facility—what Gross calls “active listener-as-judge” (83–84). Listening, for Gross, through his approach to Heidegger, bears upon being and becoming; it is in this way that rhetoric, for Gross, becomes a life science—what he at various places in the book describes as “meta-practice”: “It is in this scholarly context where rhetoric is rediscovered by Heidegger: beings in the how of their being-moved” (91).The theme of passive listening organizes the book’s emphases on sacred rhetoric, inartistic proofs, and the (non)teaching of passive voice that are all teased out through engagements with key thinkers who have come to inform contemporary rhetoric: Heidegger, Foucault, and Freud. Across the chapters, Gross articulates sacred rhetoric, which for him is a lasting source of rhetorical theory and practice: “Rhetoric moves souls” (14). Joining the writing of these thinkers is the teaching of writing itself, from which we also have much to learn about the arts of listening. Both the introduction and the final chapter have pedagogical foci. At the start and finish of his book, Gross aims to confound “in practice the expectation that classrooms benefit unilaterally from scholarship” (19). In rhetoric and composition, it is often assumed that theory trickles down into writing classrooms. Gross explores the dynamic as bilateral and mutual. The teaching of writing at the level of voice exists alongside the readings of Heidegger, Foucault, and Freud: all are practices of listening that do rhetorical theory. Gross has turned the neat trick of engaging teaching beyond the pedagogical imperative. That is, there is no concluding move to a pedagogical practice informed by (rhetorical) theory. For Gross, a theory of listening is what composition pedagogy practices.Chapter 1 starts with a provocative bang: “A debilitating commonplace has the history and theory of rhetoric honoring a communicative agent, namely the speaker, at the expense of the listener” (18). The argument here, which echoes throughout the book, is that “we reinvigorate the history and theory of rhetoric insofar as we normalize Heidegger’s care for listening” (31). “Listening,” Gross writes, “is a phenomenon shared across regions of being; hence, it must be approached carefully as such” (32). This is so because being-moved, linked to passive listening, echoes (perhaps sinisterly) notions of “obedience” and “subjection”—concepts that have contemporary purchase in our scene of emerging demagoguery. Being moved by the passions and beyond the critical faculties of active listening is a hard thing to face up to. Pathos has always been a thorn in rhetoric’s side—now more than ever. Composition textbooks, (un)ironically built around Aristotelian rhetoric, foreground pathos largely in terms of logical fallacies. A trick of the trade used by (active) speakers to move (passive) audiences. Pathos is, by and large, a bug in the rhetorical tradition demanding a sturdy, critical (logical) firewall.Gross has us hear pathos otherwise and across being moved and moving. With Heidegger, Gross emphasizes rhetoric as “δύναμις (dunamus, ‘capacity’) primarily and then secondarily a τέκνη (technē, ‘art’ or ‘technology’)” (34). δύναμις suggests a more fulsome engagement with pathos. “The pathos of a stone,” Gross argues, “allows it to become part of a wall; the pathos of a plant to grow; the pathos of an animal to perceive imminent danger and to shriek a warning to others” (44). Pathos becomes less an appeal and more a mode of being—a “being-with-one-another” (34). This mode is no less ethically fraught, however. Indeed, one could hear in Gross that stakes of pathetic appeals are far greater than our textbook approach often intones: less the proper shape of our arguments than the ethical, moral, and political consequences of how we live our lives within the fraught dynamics of our abilities to wound and be wounded. In the hands of Heidegger, rhetoric’s ontological stakes are renewed. Aristotle’s pathos becomes Heidegger’s being-moved (Sein-in-Bewegung).It is important to not drown out the disciplinary argument that Gross is making here. That is, Gross is not simply rehearsing Heidegger’s reading of Aristotle but rehearing it as also an argument about what contemporary rhetorical theory and practice ought to tune into. In our focus on the ethics of the speaker and judgments of the audience (as active listeners), we “can lose our ability to grasp adequately a wide range of unavoidable rhetorical activities, including things like passive listening, obeying, following, feeling, and so on” (50). Gross sees much of rhetorical theory moving to “systematically detach rhetorical terms like these for the sake of a political ideal” (50–51): the virtues of deliberative democracy. Gross’s interest lies in grasping “rhetoric as it forms particular ways of life” (51). Such a “trick” “compels us to ask” a series of important, situated questions: “Obedience to what end, to whom, for instance; listen to what and to whom; feel what and for whom?” (51). In our desire for straightforward ethical articulations of speaking and listening, we would be remiss to throw such particular ways of life out with the bathwater. “Listening-as-obedience” (50) certainly sounds as sinister now as it did in say 1927, but there is much to our being-moved beyond the false choice between “impossible enlightenment or demagoguery” (11). Rhetoric, Gross is arguing, ought to more thoroughly explore (rather than, say, guard) this liminal space. For Gross, this liminal is the realm of rhetoric: the arts of persuasion necessarily span the agent and patient, the “potent rhetor” and the “susceptible audience”—incorporating both as objects of study, rhetoric necessarily complicates them.As chapter 1 works through an engagement with early Heidegger (and fully cognizant of his “disastrous political philosophy”), chapter 2 works to retune rhetoric’s disciplinary relationship with Foucault. The chapter is notable for several crucial insights not least of which is Gross’s disentangling of movere from Foucault’s emphasis on organizing. This chapter is finely calibrated to parse distinctions between rhetorical approaches and the work of Foucault, who remains a central figure in/for rhetorical studies. Gross persuasively argues that as helpful as Foucault has been, he tunes rhetoric in to a particular historiographic register. Not surprisingly, then, disciplinarity continues to be at stake in this chapter.The core of Gross’s argument in chapter 2 “is that movere fits poorly into the biopolitical framework built by Foucault” (62). The sacred again emerges here for Gross: moving souls, which he sees as prototypical rhetorical activity irreducible to the arrangement or organization of bodies. Gross argues that Foucault’s emphasis upon the order of things “overwhelmed a rhetorical perspective that can track the arts of moving souls: most consequentially pedagogy, politics and psychology” (57). In place of such persuasion, we find biopower, to which something like subjection, as an exemplar of passive listening, cannot be reduced. “The art of listening is difficult to grasp,” Gross argues, “because its practicalities are now less obvious than speaking, and because we have lost touch with our relevant ways of knowing” (57). Distancing ourselves a bit from Foucault allows us to come to grips with (passive) listening as more than “the road to passive indoctrination” (83)—that being taught, commanded, or “subject to the instruction of others” is vital to movere and to being-moved. “Nor is the reverse adequate,” he continues; “the active listener-as-judge tells only part of the story, which means that many of our more recent efforts to recuperate the agency of the auditor [Gross draws primarily from Krista Radcliffe] miss the point” (83–84). For Gross, there is more to listening than an investment in agency, often in terms of critical or ethical listening, can account for.This neither/nor brings Gross back to the sacred: God’s invocation—and this is the correct word insofar as it does something—materializes that domain between a speaking agent’s absolute control and a patient serving simply as a vessel for God’s Word. (88)It is this invocation that makes possible the work of the auditor. What’s needed, then, are “communicative modalities for this middle domain where we still spend most of our time” (88)—time spent neither at the pulpit nor in the pew, but moving through the world active and yet vulnerable. Such modalities, Gross argues, are latent within rhetorical theory and practice, and, in fact, exist as dispositions in a range of disciplines. “What if,” he asks, “psychology, pedagogy, and politics are first considered meta-practical arts, like rhetoric, instead of the soft natural sciences that exercise biopower?” (65). Not arts that are “described, identified, taxonomized, administered” (65), but arts that tune us into the “dynamics of passive susceptibility: how we listen, learn, and change” (68)—a rhetorical tradition wherein we are “beings in the how of their being-moved” (91).Having opened up rhetoric to what Foucault’s biopower potentially closed off, Gross turns to rhetoric beyond the art of the rhetor. And so chapter 3 listens to the Freudian slips that sound out if not always the sacred or the supernatural then surely through those things beyond the art or the technē of the rhetor: the veranstaltungen (95): “persuasive adjuncts, contrivances, or events that cannot be reduced to mere thought however expressed” (105).In working through Freud, Gross pursues a rhetoric that is reducible to neither argument nor artistic proofs (atechnoi pisteis and entechnoi pisteis). As with earlier chapters, Gross’s move here bears upon, in large part, disciplinarity: how is rhetorical theory arranged—around what is it collected? Doing rhetorical theory is itself a practice, which is constituted by the choice of terms and of domains. What currently goes unheard? And not simply unheard but unaddressed? Rhetoric, if it could listen, would have much more to say. For instance, “We have trouble grasping sacred rhetoric because our dominant ways of knowing in the academy make it difficult to pick out sacred things in the first place” (103). The sacred, being beyond invention, is often absent from analyses because rhetorical analyses focus on the human: either the choices made by the rhetor or the cultural and political structures (in a Foucauldian register) that shape such choices. Such emphases leave no room for something (precisely) like the inartistic proofs—rendered by Quintilian as “supernatural, based on oracles, prophecies and omens” (108). Such proofs become available means of persuasion through the passive listening of a would-be rhetor: to be rendered subject to that which is beyond the rhetor. This is not the same as saying that such proofs are beyond rhetoric. “My point here is contrary,” Gross writes: “when facts speak for themselves they speak rhetorically” (107). Gross takes up the questions of facts to again engage the inartistic proofs: that which exceeds invention. He continues: “Typically, we do not learn about the rhetorical force of what is given” (107), in part because, disciplinarily, the given isn’t traceable to a speaking, inventing subject, which still often remains our base unit of both theory and practice.As an example, Gross describes the pedagogical treatment of religious texts in communication and composition courses. “In making a classroom argument about euthanasia,” Gross writes, “a sacred text like the Bible can appear to document community norms and their history; it can’t appear as ultimate authority” (109). Beyond the secular drive to excise religious texts, such sacred, inartistic proofs are excluded so that students might invent their own, artistic proofs. Gross writes, “Supernatural evidence carries a rhetorical force that resides beyond the rhetorician’s hand”—“to hear it takes some effort” (110). Gross links inartistic proofs to the domain of the sacred: the gods and everything else that might be in the room while two people are conversing. What the rhetorician—what rhetorical theory and practice—provides is the capacity to study “the precise historical relation that gives this point of intersection force” (118) among the people, words, and things—sacred and mundane—that populate rhetorical activity. “Let’s just say,” Gross writes, “there is no such thing as a persuasive word” without what’s “known to the classical rhetorician as inartistic means of persuasion” (117), which Gross treats broadly as “a certain disposition of time and place” (118) and the ambiguities of things such as “statues/relics, birds/auspices, walks/pilgrimages, pills/cures, words and spectacles human or divine” (119). The job of the rhetorician, then, is to make sense of how the “miracle” of persuasion gets done, “contrivances and all” (120).Chapter 4 (re)turns toward the composition classroom to give passive voice (back) to rhetoricity. Gross unpacks how passive voice is pedagogically and what this does for the art of listening and what it about the rhetorical theory and practice we to rhetorical and political are of passive voice that or (e.g., and “the something in Gross’s argument about passive voice and how it to the arts of listening and rhetoric. The sacred here as the core of our being is a to but that voice is not our It is not our for nor is it our for the of we speak what emerges is not reducible to either what we to say or what will to instance, Gross explores the between the and Gross asks, a more and of and a is that in rhetoric’s to foreground that active rhetorical agent, we the Such a focus would foreground we namely the we as the other who is The voice at the core of us that isn’t The The up an of to and people speaking for only active critical listening as a And such in fact, There is no Gross the book by all the that passive listening The of Gross’s book from the that this that with susceptibility to and political turns toward lovely credulity, our vulnerability to others, our very capacity to learn and change” Such in the passive voice that gives voice to passive that is the very mode of our Yorke gets to the hi-hats does the It allows Yorke to the song, which is also to start the song. The beat already moving itself but the which isn’t the Yorke becomes of playing through an of subjection and of He is being But is now the time to call for passive no to demanding and As I Gross’s book, a forms the that and on the A in The to the very The of are being from the they in by those who from their in the of and And the from only part of the But what I here are not simply things to which we might but those facts of the already moving us to to of and for a more just and feel such a to be so moved, not only a clear and voice but an and a heart being rendered to what the world might be teaching it to sing.
June 2023
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Abstract
Rhetorical Feminism and this Thing Called Hope and How to Belong: Women's Agency in a Transnational World are models for bringing feminist rhetorical studies to bear on the current turbulent political and cultural times. As we write this review, we are experiencing an ongoing global pandemic; an extension of Cold War hostilities that are breaking down global trade—causing increased food insecurity and scarcity across the globe; attacks on women's rights in the United States; continued danger of asylum-seeking at borders in the United States and abroad; and violent attacks on racialized groups worldwide. These books offer glimpses of how rhetors carve out possibility within seemingly impossible situations. Read together, they can help rhetorical scholars theorize new forms of agency, coalition, belonging, and hope. While Rhetorical Feminism and This Thing Called Hope traces hope and belonging in U.S. national contexts, and is especially situated in higher education, How to Belong focuses on patterns of agency and coalition-building transnationally. These books provide a better understanding of feminist rhetorical practices within and beyond nation state borders. Likewise, together, they show how rhetorical agency and coalition-building can explicitly respond to the uneven structures of power that frame all rhetorical action.Glenn's and Southard's monographs resonate with recent conversations in the field that take up how to do rhetorical work as we continue to navigate legacies of injustice and unprecedented instability. For example, as demonstrated in Rhetoric Review's most recent “Octalog IV,” considering how current instability has shifted how we all teach, research, study, and “do rhetoric” requires new approaches that are, like the ones Glenn offers, anchored in hope. Yet as the authors in the Octalog make clear, the urgency of our time requires us to question our taken-for-granted and established knowledge (see Martinez and Rois), expand beyond the academy (see Skinnel), and imagine new texts and methods (see Epps-Robertson and Van Haitsma).1 Like these authors, Glenn and Southard offer a hopeful glimpse of how rhetorical scholars can find unique forms of belonging and connection, even during seemingly hopeless situations. In response to Glenn's and Southard's monographs, we ask rhetorical scholars to consider how they might engage with hope and coalitions in their scholarship and teaching during fraught times.In Rhetorical Feminism and this Thing Called Hope, Glenn forwards what she calls “rhetorical feminism” (4). She develops her theory of rhetorical feminism by tracing key feminist rhetorical practices, including those of women from outside of Western culture. The goal of the book is to equip the field with a new feminist lens that brings forth dialogue, deliberation, and collaboration. Through these practices, she theorizes alternative means of persuasion—a questioning of traditional rhetorical practices and attention to silence and listening. Throughout the book, she offers grounded instances of rhetorical feminism and hope for a new and open field of rhetorical studies.Examples of this hopeful rhetorical analysis begin in the first chapter. Glenn identifies “Sister Rhetors,” such as Maria W. Miller Stewart, Angelina Grimké, and Sojourner Truth, who exemplify how feminist rhetoric can be used to pursue the Aristotelian concept of eudaimonia, “the greatest good for all human beings” (5). Modeling agentive rhetorical action, she analyzes how these Sister Rhetors’ public speeches advocated for suffrage, expanding theories of rhetorical feminism. While identifying how individual exemplars’ rhetorical practices can broaden understandings of rhetoric as Glenn shows, the focus on individuals means that the book omits an extended analysis of the ruptures in the suffragist movement, caused by the virulent racism of white suffragists. This choice is significant given Glenn's focus on how rhetorical feminists can reach across difference. Nevertheless, the chapter “Activism” provides historical examples of how rhetorical feminism can guide activist movements, which Glenn further explores in chapter two, “Identities.”The chapter “Identities” focuses on rhetorical feminism's connection to lived experience and difference. With historical examples, Glenn demonstrates how coalitional work across difference is difficult. She analyzes an infamous public exchange between Mary Daly and Audre Lorde. Glenn takes the lesson that white feminists must acknowledge their privilege by practicing “silence and listening to Others” (42). While this focus on lived experience and listening are indeed important points for scholars of feminist rhetoric, this chapter does not address what this complicated, important work of dwelling in difference requires, most notably attending to histories of racial, ethnic, and gendered inequalities and violence. This dovetails with broader conversations in the field, particularly from Karma Chávez and Sharon Yam, scholars we return to later who address how coalitions can productively form across difference. Glenn's focus on rhetorical feminism gestures towards the possibility of coalition built on shared hopes. For example, in the chapter “Teaching,” Glenn explores how feminist teachers can honor their own and their students’ different lived experiences. This sort of rhetorical feminism, Glenn suggests, can help students cultivate the rhetorical awareness needed to navigate and intervene in structural injustices, including patriarchy.Likewise, in “Mentoring” and “(Writing Program) Administration,” Glenn critiques the “masculinist models’’ of mentoring that are used as gatekeeping mechanisms in academia to create exclusionary spaces (150). Glenn encourages rhetorical feminists to work on “disidentifying” from these norms and instead use familiar feminist rhetorical practices such as “dialogue, silence, and listening” to create relationships that are non-hierarchical, mutual, and networked (150). With these tools, feminist mentors can make room for more women and feminists in academia and begin to change the structures of the academy altogether. In fact, Glenn sees how on-the-ground academic administration can be a place where mentoring and coalition-building can happen. The final chapter, “This Thing Called Hope,” returns in time and space to the consequences of the Trump presidency. Glenn reflects on how rhetorical feminism should guide political action but spends much of the chapter pondering the academic successes of rhetorical feminism. For Glenn, the continued challenge of the Trump presidency (and now legacy) is why we need “this thing called hope” to guide us in working together (212). Like the scholars in the Octalog IV referenced above, Glenn demonstrates hope and new methods of bringing rhetorical feminism to bear on precarity in academic institutions. Extending Glenn's political commitments beyond the United States, Southard brings this sort of rhetorical analysis to global political contexts in How To Belong.In How to Belong: Women's Agency in a Transnational World, Southard explores how contemporary women leaders curated forms of belonging and agency that “[n]egotiated gendered and geographic boundaries” across “transnational flows of political and economic power” to move beyond citizenship and nation-state inclusion (3). She defines agency as a person's “can-do-ness” and, as such, considers how contemporary power relations might affect a rhetor's ability to be an agent of change (7). Southard looks to women leaders globally, turning most prominently to West Africa to better understand how women's agency has been constrained or enabled by political upheaval. Importantly, these leaders articulated belonging based on gendered violence and displacements by factional and national conflicts. Southard's observation extends work by transnational feminist rhetorical scholars who over a decade-and-a-half ago noted how “with few exceptions, scholars in rhetoric . . . have not systematically engaged the complex material and rhetorical dynamics of transnationality or questioned the nation state as a unit of analysis.”2 Her project does precisely this: shows how women denizens actively demonstrated the limits of the nation state.The book begins by examining the rhetorical practices of West African women who rearticulated notions of belonging based not on citizenship but instead through their relationships as “denizens of homes, landscapes, peace conferences, and politics” (Southard 18). Southard argues that these women redefined belonging and demonstrated how they, as rhetorical actors, were central to creating functioning peaceful communities. Southard highlights “dwelling practices,” such as seemingly powerless women forcing themselves into peace talks organized by men who are political leaders, establishing alliances between Christians and Muslims, and protesting when formal peace talks ignored them. While Southard situates her analysis in the recent political upheavals of West African nations in the 1990s, she does not address the longer history of European colonization in the area. Given Southard's project of engaging transnational work that decenters the nation-state, it would be productive to address this colonial history, which is responsible for the conceptualization of the nation-state as it currently exists in West Africa.3 As readers, we were drawn to thinking about how women denizens were engaging a decolonial project through their organizing.Southard moves on to examine how these women made it possible for Liberia to elect their first woman president. Southard reads Ellen Johnson Sirleaf's autobiography and public addresses to demonstrate how Sirleaf articulated women's national leadership as a necessary part of membership in a global community by normalizing women's rights within supranational and regional governing bodies, advocating for a national policy that protected women educators from sexual assault and crafting Liberian women's agency as a national and cosmopolitan ideal. While Southard demonstrates how Sirleaf and others became agentive rhetors, this focus on individual women who are empowered by existing political structures is complicated. We see the individualized nature of agency as similar to Glenn's discussion of this concept, a pattern that we discuss further below.Towards the end of the book, Southard presents the outcomes of African women's rhetorical agency, namely the success of creating a security resolution mandating that women be part of and protected in any peace talks. Yet, as Southard importantly points out in relation to the formation of UN Women 2010, this resolution did little to address the ways that supranational organizations privilege First World understandings of what it means to enact feminist change. Southard traces how the rhetorics of belonging espoused by Michelle Bachelet, the first Executive Director, reshaped the power relationships among global elites and the women they claimed to represent.As these brief summaries demonstrate, the ways that Glenn and Southard address the concepts of rhetorical agency and coalition-building productively shift scholars’ attention to how rhetors enact change on local and global scales. They offer ways to place the role of identity formation, agency, and hope within historical and contemporary feminist intentions. Glenn's theory of hope as a way to create more feminist futures and Southard's vision for rhetorical agency as “dispersed, networked, and interconnected” are places where feminist rhetors and activists build understandings of belonging and power (Southard 10).Questions of agency form the backbone of both Rhetorical Feminism and How to Belong. For both writers, agency is fundamentally linked to claiming a voice, working together, and taking action. According to Glenn, agency is “the power to take efficacious action” (4). She elaborates that agency “is always contingent . . . adopted strategically,” and can be used “to redefine rhetorical history, theory, and praxis” (4). This orientation could “represent more ethically and accurately the dominant and the marginalized alike (even as we rethink this metaphor); and . . . prepare the next generations of rhetorically empowered scholars, feminists, teachers, and citizens” (Glenn 4). Thus, agency is how we enact hope.Agency, for Glenn, is not just the ability to act but to imagine the radical possibilities of new social orders. Through a transnational lens, Southard adds that agency is “dispersed, networked, and interconnected” (10). Put simply, rhetorical agency is “what enables one to do rhetoric and how, where, and when one can do rhetoric” (Southard 7). Like Glenn, Southard links agency to “embodied social praxis” that is possible amid the constraints of the institutions and hierarchies we live in (12). Southard explains, “rhetorical agency [is] a negotiation between a rhetor's choices and their discursive contexts, such that interventional strategies are thought to shape and be shaped by transnational flows of political and economic power” (84–85). While Glenn's of agency at the of in to take action, Southard is particularly with how structures of power shape rhetorical Southard's of agency adds to Glenn's is a understanding of how women to together, such as through their shared of coalitions how different feminist have up agency in her of in rhetorical feminist thinking in chapter For example, in the of scholars such as who have for lived experience as a of Glenn and and into agency, a of or instead voice, even As scholars, we should the of the of and question how colonial structures that women were and from of Glenn agency, or the as a between silence or for individual She and rhetorical to agency in this of her which us such a does not that agency is both and this of agency as a means of claiming on a global is by the examples of agency by For example, in her chapter on as Ellen Johnson Sirleaf's Southard explores how Sirleaf redefined national in to address women's as on women's of and Southard how Sirleaf adopted at transnational conferences, such as the World on that as change of supranational and national Southard traces how a public as a for rhetorical agency to but women Glenn and Southard to understand rhetorical agency as and in social to focus on individual rhetors it for to understand the and networked nature of We see this between individual agency and attention to and transnational economic structures as a project that more rhetorical scholars might take In we that both Southard's and Glenn's understandings of agency as within an individual who is empowered by their within political that can agency to individuals who are outside these one form of rhetorical We how agency is what we as agency in contexts not be agentive for Extending Glenn's discussion of the that what agentive for white not for to in the of rhetoric should be of the histories of and an awareness can Southard and Glenn's work to consider how agency is in legacies that forms of Glenn's of agency legacies of for why this has been made impossible across different and demonstrates awareness of new forms of rhetorical agency when she shows how West African women in legacies of power by forms of belonging that outside the concept of the The of belonging by the Liberian Women's and as Southard identifies who used rhetoric to create “dwelling both discursive and where they could with and their as of to with different for are unique and In this focus on the of rhetorical Southard for the ways that these peace women the of men and women by networked and with leaders to within Liberia as a and made space within public places to and for on these women's rhetorical Southard practices can places and nations from the or of the into places and nations where the marginalized and the can their We find this of agency in that existing political make it impossible to agency to rhetors can move and these to take action. Glenn focuses on to an existing Southard is how agency for these denizens outside of the colonial nation-state This networked and contingent understanding of agency not coalitions but it to change an of we in our on agency, of how feminist can form coalitions through both Glenn's and Southard's Glenn's understanding of rhetorical feminism is grounded in an that lived shape their to rhetoric and In her of rhetorical feminism as a theory and Glenn approaches this as a of identity is such that they an who are to consider in Glenn how rhetors can work productively across identity to form agentive In she a few different rhetorical strategies for including concept of and Glenn returns to historical examples to demonstrate how this coalitional work can be For example, she points out the of identity in U.S. feminism by the public exchange between Mary Daly and Audre an open a feminist for her to for all were constrained by her and the experience and of women and marginalized Glenn takes the lesson that all feminists must do the work “to open up across difference and that white feminists in need to consider their and in to Glenn's of the limits of feminist is Yet feminist on a coalition that the of is In her book, The with from a of feminist thought including and critiques feminism” for on within a and that must be in with for racial, and and to be by those most by these of working in coalition with through the question of how coalitions can form when we take identity difference as a of Glenn rhetoric and rhetorical listening as strategies for understanding and political focus on listening to lived experience is indeed an important for scholars of feminist this of listening of the complicated, necessary work of dwelling with an awareness of relations of power and to the between and Glenn provides an of what when coalitions form the hierarchies in Glenn does not offer a where rhetorical feminists used these listening strategies to form coalitions that used their networked, agency to change. While listening is an important of coalition with those who are marginalized about of power is for feminist This is that Southard focuses on her book and, in chapter as Michelle Transnational this chapter, Southard how Michelle used rhetorical agency as of UN Women to the of possibility for transnational and and as rhetorical While the transnational Southard looks at in this chapter are in a by at the that through UN and by leaders like Bachelet, Southard points to the coalitions that women across national borders and hierarchies through these This is where Southard's understanding of agency as and out in to Southard shows, for example, how address to the on the of Women made space for women's rhetorical For example, that must be by the local and lived of of and state violence the space for others to their in at the UN (Southard Glenn and Southard the of rhetorical silence and but Southard points to the power of listening as a form of for rhetorical scholars might as in this book are the strategies Southard points to for which for transnational and action, even as the book the local contexts of rhetorical and lived experiences. This is the of connection that can make transnational and change concepts of belonging and hope both We that these are and that can in our We these concepts as we for how rhetorical scholars can enact these in our Glenn identifies hope as a feminist way to us through of activist change. Rhetorical scholars across can from Glenn's of hope as a for activist research, and Glenn that the most feminist teachers are those who students to with analysis of the hierarchies and structures of power they move through in their Glenn identifies practices that must be in this of such as which frame students’ approaches to understandings of and agency, and action in response to this provides a hopeful at transnational feminism most rhetorical scholars in this at constraints on rhetorical agency, Southard looks at new for belonging rhetorical practices . . . in ways that and national As we Southard focuses on women as transnational who new ways of belonging as through and within transnational These forms of belonging help us the agency and rhetorical of those who outside and in between the of and the and of rhetors who are the rights of we are drawn to in Southard's book is that the goal of agency is not to within the structures of citizenship but instead in alternative institutions by women with shared and for the Southard and Glenn us to see hopeful of community within and outside of and together, Glenn and Southard show us that hope is and for to build belonging across difference. from what Glenn and Southard offer us in their monographs, hope and belonging should respond to existing structures of power and us to work and them. These books us with How do we form coalitions to pursue hopeful How can we transnational forms of belonging that in the of different lived of local can rhetorical scholars from these monographs and take up in their own research, and through Glenn and Southard's we how hope and belonging could create possibilities for change in our current While their on agency and coalition the field of rhetoric and to these the examples Glenn and Southard use to their of these could be For example, Southard's of agency as this as a of individual The way that transnational relations and these rhetorical possibilities is that scholars in the field have productively as we have above, Glenn's of agency and coalition, at difference and does not for the ways that different lived and within histories of white and we Rhetorical Feminism and this Thing Called Hope and How to Belong: Women's Agency in a Transnational World with scholars who are work on agency and coalition, such as recent work by Karma Chávez and Sharon scholarship provides a of how different and groups form coalitional with one even For example, of it possible to build fraught colonial histories and creating the for relations and across in the possibility for agency and rhetorical action, both and outside established of political this understanding of coalition reads into the relationships between and In a recent given at the of extended her of coalitional possibility to address the most recent in and the transnational of with the and Likewise, what Karma work on coalition adds to this is an understanding of as always to and nation-state of Southard and Glenn's notions of agency to about how the rhetorical of are always marginalized necessary coalitional among the marginalized Chávez coalition the of the the the activist and to demonstrate how U.S. policy has to citizenship for the need for belonging outside of nation-state The book how working these violent and structures made possible of Glenn and Southard's texts can help scholars to the conversations about what agency and coalition can or should like in our local spaces and within in a fraught books demonstrate hope and scholarship work is working to coalition and belonging, these texts can help us cultivate new of in our work and our We scholars, as transnational feminist scholars and feminists of have called to rhetorical agency as always and
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Abstract
In Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump, Stephanie Martin asks the mind-boggling question of the 2016 election: How did Donald Trump secure the evangelical voting bloc that catapulted him to victory? After the release of the recordings of Trump admitting to sexual violence and assault against women, his candidacy was presumed to be doomed. However, as Martin indicates, Trump won the presidency largely because of the evangelical vote. The evangelical church body, which prides itself on strong morals and family values, supported a twice divorced philanderer who admitted to sexually assaulting women. In the wake of the 2016 election, many were confounded by this reality.To wrestle this issue, Martin conducts a “digital rhetorical ethnography” on the narratives of the evangelical church. She analyzes recorded online sermons from across the nation, transporting herself into church pews via the internet. What Martin discovers is a remarkably consistent and persuasive rhetoric of emotional narratives that allowed Trump to become the unspoken yet preferred nominee of the evangelical church. Further, Martin's research gives voice to a new, eXvangelical movement that has distinctly feminist roots rising out of the church post-2016.In her initial chapters, Martin develops a baseline for understanding the evangelical lens. This starting point includes founders’ rhetoric, the “Great Commission,” and the rhetoric of former President Ronald Reagan, all of which are leveraged to create a sense of evangelical Christian nationalism. Founders’ rhetoric follows the logic that founding fathers were Christian; therefore, God is and should always be at the center of the American experience. This God-centered-in-country belief, combined with the Great Commission (the Biblical command to “Go and make disciples of all nations”) empowers evangelicals to declare themselves rightful heirs to the blessings of America as intended by the founding fathers. Converting others to faith is thus the path to the American promised land and ultimately eternal life.Martin also discusses the church's use of the rhetoric of Reagan, whose message of protecting liberty, promoting hard work and family values, and maintaining a small government seemingly aligns with the founders’ rhetoric of God-centered-country and blessings. The pastors’ use of Reagan's claims evoked a sense of crisis, that the nation was on a dangerous path, and that Christians must fight to maintain the nation's greatness and prosperity while preventing moral decline. This message generated a longing for better times, for the ideal and imagined past state of static gender roles where race was subdued or even hidden. It created a deep desire to return to the family values that were believed to have been eroded by the civil rights movement and the old-fashioned morals that were believed to have been corrupted by Hollywood. This rhetoric also created a longing for evangelicals’ celestial home, where there would be no more sin, pain, or loss. Martin explains how such messaging helped solidify the intertwining of the founders’ rhetoric and the Great Commission, encouraging Christians to fight for their embattled church, their rightful American blessings, and their heavenly home.Martin claims that this foundational narrative creates an “esprit de finesse” that pastors repeatedly used in their sermons to inspire “true” believers to action, laying the foundation for the battle cry to “Make America Great Again.” Martin is careful to emphasize that no churches explicitly demonstrated support for either candidate or party; many of the pastors provided disclaimers such as, “I'm not going to tell you who to vote for . . . ” (80), or simply encouraged an “open embrace for political open-mindedness” (107), while using the pulpit as a platform to advance a moral-national ideology. Martin identifies distinct themes in these sermons: American exceptionalism, nostalgia, and active passivism.Throughout the sermons, Martin explores the rhetoric of American exceptionalism and the church's embrace of America as the promised land. In their stories, pastors reinforce that simply existing in America is a blessing, and this birthright blessing requires good stewardship of your American bounty, including congregants’ time, talents, and treasures. Martin discusses how this storyline frames good Christians as those who make good choices and, in turn, make good Americans. To expound, good Christians are hard workers who live responsibly in a land of unlimited opportunity. This romanticization of hard work, frugality, and personal responsibility offers great reward both on earth and in heaven. It also sets up a distinct “other” against which good Christians (good Americans) must battle. This “other” is a group of lazy, fraudulent, non-Christians who abuse the system and take handouts from the government, thus stealing from the pot of American riches that belong to deserving Christians. This framework, without explicitly using the words, rhetorically aligns with the GOP's theoretical support of small businesses, personal responsibility, small government, and American opportunity for those who deserve it. By preaching this philosophy, pastors tacitly endorsed the Republican nominee as the presidential candidate.Martin also highlights the concept of nostalgia, specifically noting that pastors invoked the rhetoric of Reagan to remind white, low to middle class congregants of perceived better times. Martin recalls how Barack Obama's presidency, which inspired hope and change, was largely rejected by evangelicals. To evangelicals, gay marriage, protests against police brutality, and Hollywood's support of the liberal agenda were all signs of the nation's loss of Christian values. Martin describes how stories told in sermons framed recent decades as a period of slow social and moral decline: the 50s sustained a loss of innocence; the 60s a loss of authority; the 70s a loss of the meaning of love; the 80s a loss of values; the 90s a loss of faith; and with the Great Recession, the 00s brought a loss of security (90). Leading up to the 2016 election, pastors of megachurches invoked a rhetoric of nostalgia while telling stories that vilified hope and change and created a desire for a return to the safety of the past. A genuine loss of financial security, along with the narrative of moral decline and a call to return to better times created a sermonic storyline that America somehow needed to be made “Great Again.”The final rhetorical concept Martin analyzes perhaps provides the most insight. She calls this concept “active passivism.” In its simplest terms, active passivism can be described as a call to vote (active) while not worrying about the results (passivism). Martin writes how pastors used this frame to encourage voting as a civic duty and moral responsibility. Voting was situated as honoring the nation and those who have fought for freedom (a nod to the military, to Christian martyrs, and to Jesus Christ, himself). She shares how pastors acknowledged dislike for both candidates yet encouraged thorough review of the party platform in preparation to vote in alignment with one's faith. None of the pastors suggested that their rhetoric created a pre-disposition to one party over the other; all the pastors, instead, echoed that God is in control, so ultimately the election outcome does not matter. A phrase commonly used across the sermons told parishioners that they are in the world, but not of it, indicating that America matters, but not as much as heaven, their true home. This messaging gave congregants permission to vote for Trump, while explicitly denying the church's support for either candidate. Martin explains that, through active passivism, evangelicals were encouraged to actively use their agency by participating in the election, while effectively telling them to be passive about the results of their collective vote. This rhetoric ultimately absolved Christians from any responsibility for their voting decision.In her final chapter, Martin recalls the last weeks of the 2016 campaign when the notorious tapes that revealed Trump's bragging about physical violence and sexual assault were released (147). She notes that in response to these tapes, most churches in her study stayed relatively quiet or merely suggested forgiveness since the incident had happened in the distant past. The church's failure to address the GOP nominee's admitted assault prompted an unexpected response from a different pulpit that gave voice to a group within the church in a new and distinct way. Martin outlines how prominent Christian women such as Rachel Held Evans, Jen Hatmaker, and Beth Moore began to call out the immorality of the Republican nominee's character and the lack of courage shown by the pastors of the evangelical church by their obvious rhetorical silence.Martin provides examples of the messaging from the Christian women's platforms: Rachel Held Evans, a speaker and blogger, specifically targeted Trump's rhetoric against the oppressed and his exploitation of evangelicals to advance his own self-interests and personal gain.1 Jen Hatmaker, a well-known speaker and author, went beyond targeting Trump and directly labeled evangelical men as complicit in perpetuating sexual abuse by refusing to denounce it.2 Beth Moore, a Bible studies author, pushed further still by publicly demanding accountability for the transgressions of the church.3 In contrast to their rhetorical silence, Moore asked male church leaders to be forthright about structures and systems within the church that allowed for potential abuses, including “a culture that allowed women to be demeaned in the name of submission and abused in the name of obedience” (151).While Christian women leaders had previously exercised contained agency within the constructs of the church, women like Evans, Hatmaker, and Moore stepped outside of their lanes to bring new truth to the conversation. As Martin shares, their courage in explicitly denouncing evangelical systems and messages of misogyny disrupted the privilege of the church and the leaders within it. In addition, Martin points out how their bravery prompted social media discussions about sexual abuse both within and outside the church. Through their discourse, a new storyline emerged, that of suffering at the hands of patriarchy. Martin credits Hannah Paasch and Emily Joy as launching the #ChurchToo movement on social media, a movement that gave permission to those who experienced sexual assault within the church to share their stories. The sharing of these stories generated unification around a once-silent suffering, effectively challenging the evangelical misogyny deeply coded within the Christian church. Women online began to amplify the voices of those who had previously been voiceless—and not just the unborn—sparking what is now being called the eXvangelical movement, where women are driving a new rhetorical narrative while reclaiming, or renouncing, their faith.Telling the story of the collective message of the digital church leading up to the 2016 presidential election, Martin describes both the thematic pastoral rhetoric that has carried the evangelical church over the last fifty years and the emergence of an evolving narrative of evangelical feminism. She deftly synthesizes how the carefully crafted megachurch messaging moved congregants toward the Republican party without explicit partisanship. She illuminates how pastors both relied upon and exploited the beliefs of evangelicals by framing their messages in American exceptionalism, nostalgia, and active passivism. This layered rhetoric encouraged a faith-based unified calling to return the nation to its moral standing no matter the cost. It absolved evangelical Christians from their moral electoral responsibility, effectively bringing theology into the ballot box. Yet, as Martin uncovers, when asked to stand alongside Christian women who vocally condemned the Republican party nominee and his admission of sexual assault, the church stayed silent. This silence gave birth to a progressive feminism that emerged from the fray of the evangelical church. This feminism, born largely of the voices of women who courageously used their agency to move beyond the confinements of active passivism and act for the greater good, has sparked a movement that will continue to challenge not only the misogyny deeply coded within the evangelical church, but also the Trump-era rhetoric of the “alt-right.”4
April 2023
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Abstract
This article applies Kenneth Burke’s concept of piety to an evaluation of nine recovery stories from members of four different 12-step fellowships. In this theoretical context, recovery can be explained as a process of adopting and remaking pious systems. All nine recovery stories follow a similar pattern: (1) identifying difference and similarity in the community; (2) letting go of old pieties; (3) adopting group piety; and (4) inventing and remaking individual systems of piety. This analysis investigates how individual and group pieties interact to strengthen or threaten individual recovery and group cohesion.
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Toward a Rhetorical Theory of the Face: Algorithmic Inequalities and Biometric Masks as Material Protest ↗
Abstract
Despite calls to give greater attention to bodies and infrastructures, and despite the development of facial recognition software and face replacement apps, not to mention medical face masks during the COVID-19 pandemic and a long history of political faces in the news, rhetoric has not directly nor adequately dealt with the face. I offer a new materialist rhetorical theory of the face, drawing on the concepts of hyle and iwi to argue that the face is a bio-social conglomeration both human and nonhuman. I look specifically to biometric data collection and to artist Zach Blas’s algorithmically designed masks from his project, “Facial Weaponization Suite,” to illuminate how the face is rhetorical and how faces might resist facial recognition suppression. The study urges rhetoricians to think carefully and ecologically about the face.
March 2023
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Capacitating the Deep Commons: Considering Capital and Commoning Practices from an Affective-Rhetorical Systems Perspective ↗
Abstract
This essay develops a rhetorical theory of the commons that accounts for both its ontological and political dimensions and contributes to conversations between new materialist rhetorical scholarship and critical rhetorical theories of human power relations. We develop such a theory by considering how the dimension of ontological entanglement that Ralph Cintron describes as the “deep commons” materializes through systemic organizations of affect that foster some relational capacities at the expense of others. This framing allows us to study capitalism and commoning as affective-rhetorical systems that capacitate the deep commons through distinct practices of boundary-making. Whereas capitalism produces boundaries that treat the deep commons as a source of tendentially limitless growth and enact a split between nonhuman nature and human society, commoning practices draw boundaries aimed at plural and interdependent relation between commons systems and their constitutive outsides, enabling more robust expressions of the deep commons to emerge.
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Abstract
The Spanish flu’s efficacy of spreading across El Paso was in part due to neoliberal governments and racially prejudiced free-market economies exploiting a natural ecosystem to marginalize a Latinx community. This study identifies the tragic consequences these actions brought about for an entire city of both marginalized and privileged. This work argues for a new paradigm of rhetorical agency that accounts for interactions between rhetorical ecologies happening over time. This work demonstrates this paradigm through government policies, newspaper articles, press releases, and ecological surveys of El Paso, Texas, beginning with the early nineteenth century through the first years of the Spanish flu (1918–20). Through the lens of rhetorical methods concerning agency distribution and radical interactionality, we see how one neighborhood played a vital role in the epidemic’s spread throughout the city.
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Rhetoric and the Dead Sea Scrolls: Purity, Covenant, and Strategy at Qumran by Bruce McComiskey (review) ↗
Abstract
Reviewed by: Rhetoric and the Dead Sea Scrolls: Purity, Covenant, and Strategy at Qumran by Bruce McComiskey Robert M Royalty Jr. Bruce McComiskey, Rhetoric and the Dead Sea Scrolls: Purity, Covenant, and Strategy at Qumran. University Park, PA: Pennsylvania State University Press, 2021. 231 pp. ISBN 978-0-271-09015-3. This book is a detailed rhetorical analysis of six of the sectarian Dead Sea Scrolls discovered at Qumran. Each chapter, focusing on one or two of [End Page 204] the texts, employs a different rhetorical strategy for analysis based on what McComiskey has identified as the "rhetorical ecology" of the text, incorporating the changing material, discursive, and historical elements of the Qumran community rather than only the more static rhetorical situation of each text. The chapters proceed in a roughly historical order. The book achieves its aims of introducing rhetorical scholars to the sectarian scrolls and, with its "case study" approach, religious scholars to new strategies of rhetorical analysis. Key points are the emphasis on rhetorical ecology as an interpretive lens and the argument for hermeneutics/rhetoric in chapter 6. While McComiskey places the diachronic rhetorical development of these texts in the social and political history of the Qumran community, this is a rhetorical, not historical, study. The Introduction argues for the importance of the Dead Sea Scrolls not only for Second Temple Jewish history but also for analysis by rhetoricians, given the relative paucity of rhetorical studies of the texts and their evolving rhetorical ecologies. Chapter 1 analyzes the early epistle from the future leader of the Essene Qumran community to the high priests of the Jerusalem Temple called Miqṣat Ma'aśeh ha-Torah, "Some Precepts of the Torah" (4QMMT, following Dead Sea Scroll convention for identifying texts by cave number and site, here Qumran). 4QMMT uses the rhetorics of identification, distinction and persuasion to distinguish the two parties' positions and to try to convince the Temple priests of the validity and urgency of Essene views on the impurity of the Temple. The rhetorical ecology of the text is as important as the rhetorical situation: "only the understanding of texts as situational and ecological will further our understanding of ancient texts such as 4QMMT" (46, McComiskey's italics). The rhetorical ecology of the community shifts dramatically in the next 50 years as the letter does not achieve its persuasive goals. The Essene community, under the leadership of the "Teacher of Righteousness," the putative author of 4QMMT, dissociates from the Jerusalem hierarchy and indeed all non-Essene Jews, founding a desert community outside of Jerusalem by the Dead Sea. Drawing on the speech act theory of J. L. Austin, chapter 2 then analyzes the foundational Rule of the Community (1QS), a performative text using infelicitous speech acts to condemn the Jerusalem authorities and felicitous speech acts to form the Yahad, or congregation, as the Essene community referred to itself. The document ends with a serious of curses, which McComiskey labels as preventing infelicitous speech acts within the initiated community, although he parses the curses, treating the ones for material actions in chapter 4, weakening his analysis. Chapter 3 then analyzes the dissociative rhetoric of the Damascus Document, a text discovered in the Cairo Genizah almost 40 years before copies were found at Qumran, hence called CD. Although the origins and purposes of CD remain less clear than 1QS, the text addresses members of the community who live in "camps" or communities among non-Essene Jews away from Qumran. Using Perelman and Olbrecht-Tyteca's The New Rhetoric on "the dissociation of concepts," McComiskey shows how CD addresses the incoherence of Essenes living among Jews who [End Page 205] are not "real" Jews.1 He shows how CD divides central concepts of Jewish identity, such as humanity, Israelite, remnant, and Essene, into "real" and "apparent." This rhetorical strategy resolves incoherence for "real" Essenes living among "apparent" Israelites. Chapter 4 turns to the central theme of ritual purity at Qumran. McComiskey chooses two texts focusing on purity, the Purification Rules (4QTohorot A, B) and the Temple Scroll (11QT), which he analyzes using material rhetoric, an alternative to representational approaches to models for words. The symbolic material actions of inspiriting...
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Rhetoric and Scripture in Augustine's Homiletic Strategy. Tracing the Narrative of Christian Maturation by Michael Glowasky (review) ↗
Abstract
Reviewed by: Rhetoric and Scripture in Augustine's Homiletic Strategy. Tracing the Narrative of Christian Maturation by Michael Glowasky Rafał Toczko Michael Glowasky, Rhetoric and Scripture in Augustine's Homiletic Strategy. Tracing the Narrative of Christian Maturation, Supplements to Vigilae Christianae: Texts and Studies of Early Christian Life and Language 166. Leiden, NL: Brill, 2021. 195 pp. ISBN 978-90-04-44668-7. Augustine's rhetoric is experiencing a new wave of scholarly interest. Michael Glowasky's PhD monographic thesis is among the growing number of explorations of Augustine's rhetorical practice, unique in focusing solely on Augustine the preacher. The introduction (1-29) first presents the reasons for selecting this subject and reflects on the problems of studying Augustine's sermons as a coherent corpus. Next, he proposes classifying them into three categories based on the audience's "stages of spiritual maturation" (15): catechumens, neophytes and the faithful. This is novel, as scholars usually discern between catechumens and others, because the rules of participation in liturgy differed between them. Glowasky corroborates his decision with passages from two sermons (353 and 392) in which Augustine makes a parallel between the age of innocence of the newly baptised and infants. Glowasky's division of audiences into three categories is crucial for the whole study, constituting the basis for the selection of material and the method of communicating findings. The grouping is simple and elegant. Closing the introduction, Glowasky outlines his method for approaching Augustine's use of rhetoric and scripture in these three groups. First, he redefines the classical concept of narratio, to apply it more broadly as a way of communication that may replace logical argument to "communicate deeper meaning with more persuasive and emotive force" (23). Glowasky assumes that Augustine drew here on a long Latin rhetorical tradition and made use of narratio in two senses. Firstly, narratio is the story God tells the faithful through creation, history and Scripture. Secondly, the Scripture was understood as the narratio of the sermons. Furthermore, he assumes Augustine used a different type of narratio addressing different groups, applying a forensic narratio addressing neophytes, a deliberative type addressing catechumens, and, preaching to the faithful, "draws out more fully the dialectical quality of narratio." Chapter 2 (30-56) explores the notion of narratio more deeply, building on John O'Banion's controversial claim that, for Quintilian, narratio was [End Page 207] "the orator's fundamental art" (341) and was understood as a thought process and way of communicating rather than a part of speech.1 Glowasky believes that Augustine shared this tradition and hence saw narratio as "a ready-made tool to be used to refer to the strategic ordering of temporal events in order to convey an author's particular meaning" (36). Narratio could substitute logical argument and be more persuasive if ordered properly. Glowasky again turns to O'Banion and Kenneth Burke to explain that Augustine treated "narratio primarily as a tool for interpreting Scripture" (41) but, contrary to these two scholars, links this thinking with the prior rhetorical tradition. This tradition seemingly emphasised that narratio proved to be the best tool for conveying meaning. Augustine presented Scripture as a coherent and reliable narratio in De doctrina Christiana and employed it as the narratio of his sermons. Glowasky bases his thesis on O'Banion article on Quintilian. However, Quintilian says various things about narratio throughout his vast work—some contradictory. But the main difficulty is that nothing suggests that Augustine knew the Institutiones well. They were not used as manuals of rhetoric at that time, when teaching was dominated by De inventione and Rhetorica ad Herennium and many books drawing on them, authored by Marius Victorinus, Grillius and other rhetores latini minores. Chapter 3 (57-88) is dedicated to proving the thesis that Augustine's sermons for catechumens seek to persuade them to enter the Catholic Church as the only place where salvation is attainable (57). Glowasky observes how Augustine's technical advice concerning preaching to the catechumens from De catechizandis rudibus shares much with Cicero's view of narratio in judicial oratory. Augustine's two sample speeches from the same book focus on describing the character of the Church through narratio...
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Abstract
Institutions rely on career-ready competencies developed by the National Association of Colleges and Employers (NACE) to understand the nationwide job outlook and labor market trends. The purpose of this mixed-methods study is to inform a course redesign process in the business curriculum at a Midwestern university in the United States. Using an adapted NACE survey, we found that while Midwestern employers and alumni valued NACE core competencies and employability attributes similarly, there were certain elements that were overlooked in the previous curriculum. Thus, identification of the locally relevant top competencies and attributes was a leading factor in the course redesign process.
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Abstract
The late Ghanaian poet, Professor Kofi Awoonor, compared the discourses that govern the affairs of this world to the stickiness of chameleon remains. For Awoonor, when one steps into the chameleon's gluey byproduct, it is difficult to wipe it off.1 This imagery represents the rhetorical potency of capitalism, its affective circulation, and how its influence over our lives makes it challenging to emancipate ourselves from the grips of market forces. For Catherine Chaput, the market is a powerful rhetorical force. The market's inherent trait to habituate our experiences means when “we place our faith in this all-knowing construct, we displace our own agentive powers” (2). In Market Affect, Chaput critiques capitalism with the conviction that other anticapitalist critiques could not dislocate the “affective circuits” of capitalism (18). Taking on Michael McGee's challenge to rhetoricians to investigate the link between rhetoric and social theory, Chaput rethinks affect to explain how we might unmask, demystify, and challenge capitalism by reclaiming human rhetorical agency.Since market forces obscure the exploitative powers of capital and have “fused with the energetic power of affect . . . thinking and acting,” anticapitalist discourses, Chaput asserts, constantly find themselves trapped and subsumed by procapitalist discourses (29). Chaput believes scholars are increasingly frustrated with the impotence of prevailing ideological analyses that sought to help us avert the influence of capitalist instincts in our lives (28). Chaput presents affective rhetorical critique as a paradigm in this endeavor. Affective critique, Chaput argues, empowers scholars to locate the “agentive capacity in our traditional rhetorical theories, enhance it with contemporary materialist perspectives, and develop a practice through which to glimpse, and later engage, the affective sensibilities” (18-19). Affect operates as an “organic power” (29); it is not a “theoretical abstraction or an illuminating metaphor, but a concrete, physiological force circulating into, and out of bodies through their sensuous interaction in the world” (30). Through affective critique, Chaput offers scholars new ways of discerning liberatory strategies against the aegis of capitalism.Chaput explains how procapitalists exploit the potency of affective desires to illustrate how capitalism operates and its ramifications for society. For Chaput, in the same way capitalism became an impregnable force, so is the principle that could derail its strategic maneuvers. Chaput rereads the rhetorical traditions of the classical, medieval, and enlightenment periods and exposes how forces of enlightenment crippled the affective resonances of rhetoric. In recovering this lost rhetorical power, according to Chaput, scholars ought to account for the omissions of the affective dimensions in the traditional rhetorical discipline and the “non-agentive impersonal operations that function so inconspicuously as to bleed into the natural background of life activities” (23). Chaput claims this notion of affect “has existed alongside and underdeveloped within” the rhetorical tradition (23). To convalesce this lost critical framework, Chaput's affective critique seeks to “expand and augment, rather than displace” rhetorical theory's valorization of the Aristotelian conceptualization of rhetoric. Across four chapters, Chaput reviews how economic theorists from Adam Smith and Karl Marx to Milton Friedman and John Galbraith “intuited and engaged the living power . . . of affect” in their positions for and against capitalism (37). In the final chapter, Chaput weaves their arguments and brokers them with Foucault's work on biopolitics and neoliberalism, packaging Foucauldian ideas as the most formidable salvo on capitalism.In chapter two, Chaput stitches the conflicting epistemologies of affect in Adam Smith's analysis of capitalism and Karl Marx's critique of capital. Chaput reasons that Smith and Marx are primarily immortalized as the “founding fathers” of discourses involving two opposing political systems—capitalism and socialism. Considered the father of capitalism, Smith postulates the “invisible hand” doctrine to account for the circulation of capitalist desires. For Marx, capitalism alienates us from our agentive powers. While both understood that labor, not commodities or gold, is wealth, they proposed “differing conceptions of the power structure propelling human relationships” (39). Smith sees the market as a natural force that represents traditional designations of affect. For Smith, capitalism pulls us into the market and constitutes us just as nationalism transforms us into nation-states. This way, the market's “invisible hand” directs societal and human affective desires.For Marx, an empowering agent exists internal to human beings, and capitalism works because of commodity fetishism— the ability to transfer a specific human power into things. Power circulates among people and things, orienting human decision-making. Affect is depleted through exploited labor because capital is “a process of coercive labor that traps naturally fluid lie energies or affect, within commodity form” (57). Capitalism depletes our personal power because commodities transform our “creative, energetic social beings into mechanical, lifeless, individual beings” (57). For Marx, “affect is that which adds value to life, and it is the essence or the core of our being as humans to participate in such value-adding activities” (46). Chaput observes that “for Marx, capitalism closes people off, making them less and less receptive to social potentialities; it repels or pushes away identities other than capitalist and worker; it depletes life energy of both identities, making them mere caricatures of capital” (57). In effect, our sensory capacities are subsumed by capitalism.In chapter three, Chaput examines how John Maynard Keynes and Thorstein Veblen's divergent but resonant thoughts fail to provide a robust framework for rethinking the problems of capitalism. A fundamental defect in their thinking is their valorization of rationality. Chaput realizes that the two shared many thoughts on the interconnectedness of the global market and the illogical human behaviors that drive economic attitudes. Capitalism, for Keynes, is global, but individual sympathies are national. In this case, “affect circulates locally while capitalism functions globally, forging a gap between our inner feelings and the outer reality of economic operations” (68). Keynes substitutes the “perfect invisible hand” with “imperfect visible arguments and grounds the need for greater economic deliberation among the public” (74). Veblen, likewise, believes in argumentation but not an explicit role. While Marx allows us to see how language produces a dominant ideology, Veblen extends this assessment to commodities. Because humans have little capacity to “outwit capitalism,” Veblen classifies workers as change agents (85). Both Keynes and Veblen neglect capitalism's affective dimension, which renders their theorizations inadequate to account for how affect circulates.In the immediate post–World War II environment, Frederick Hayek and Theodore Adorno turned their attention to the epistemic consequences of affect. They critiqued the scientific rationality logic as governing human decision-making processes. For Hayek, a rationally managed capitalist state, as envisioned by Keynes, produces poverty akin to modern-day slavery. “Managed capitalism” weakens individuals and does not allow for the assertion of human agency. Adorno rejects the persuasive force governing human desires, extending Marx and Veblen with Freud by realigning affect with rationality (97). Hayek vindicates the “self-regulating nature of capitalism, while Adorno discounts the “role of nonrational motivation” of “administrative society” to emancipate itself (91). As Chaput observes, Hayek envisions the market as working through our sensory orders clandestinely or unconsciously. As a result, we participate in capitalist orientations without realizing its corrosive maneuverings. For this reason, Adorno recommends “aesthetic interventions” that shock us out of our slumber (111). Instead of engaging in active “political and economic questions of the day, individuals turn to mass-produced entertainment, channeling their entire libidinal energies into consuming practices” (111). Chaput reasons that Hayek seems to be endorsed by recent democratic engagements even though he espouses and orients us toward antidemocratic tendencies.Chapter five addresses Milton Friedman's (pro-capitalist) and John Kenneth Galbraith's (anticapitalist) meddling with the politics of the right and left. Although these scholars are not economists by training, they offer perspectives on capitalism's pervasive power. Chaput's reading of them stamps the rhetoric of inquiry—reiterating the need to have rhetorical scholars import interdisciplinary literature into our critical projects. Friedman postulates that, guided by historical forces, “human behavior, particularly within nation states—functions with a high degree of consistency and requires an equally consistent monetary policy to maintain market stability” (114). Galbraith locates reality in contemporary political economy, consumer culture, long-term planning, and the transition from an industrial to a knowledge economy, creating a “corporatized marketplace” (114). Friedman believes in rational choice, while Galbraith sees corporate power as the most important way to think about human decision-making. Chaput argues that Galbraith's postulations appear overstated since they leave unexplored “anticapitalist discourse bound to a false binary between rational and irrational” (137).In the concluding chapter, Chaput details what she considers the most formidable confrontation of capitalism. Relying on Foucault's late lectures on biopolitics and neoliberalism, Chaput recognizes that procapitalist discourses appropriate the “affective force corralling human behavior before and alongside rationale decision making” (137). For Foucault, procapitalists maintain a superior “rhetorical edge” because they rely on a theory that combines the complexity of physiological effects and the discourses that govern humans. This understanding, Chaput maintains, prompts procapitalists to envision humans as subject to the market's governing rationality. Consequently, the market's “superior” affective sensibility inoculates it against critiques that ignore its affective dimensions and operations. Chaput reasons that anticapitalist offerings must consider humanity's thought-making processes and our natural instincts. Chaput directs us to the Foucauldian praxis that unlocks an unceasing resistance to capitalist governmentality. She believes a “free to choose” doctrine with a grounding in “courageous truth-telling,” or parrhesia, is potent to reconstitute and reinvent the governing praxis of our lives (150). Admitting that capitalist governmentality is impervious to “rhetorical deliberation” (142), Foucault's doctrine permits us to locate the “persuasive power of modern political economy in the market's invisible vitality” (144). Through it, we might see the formation of human agency as a “continuous ontological becoming” that must be orchestrated from within (144).Chaput concludes that the Foucauldian praxis is rooted in Greco-Roman practices of individual governance based on the apparatus of the “care of the self” and the desire to dissect the relationship between power, subjectivity, and discourse. This perspective is to create a confluence between “subject formation, bodily instinct, and truth” (150). Chaput states that “whereas biopolitics reflects the indirect manipulation of predictable instinct-driven bodies, care of the self consciously realigns automated bodily responses so as to oppose institutional injustice through the eruption of parrhesia or courageous truth-telling” (150). For Chaput, parrhesia's discursive apparatus grants agency and transcends courageous truth-telling to “adherence to a particular lifestyle designed to cultivate the kind of person who could “spontaneously confront injustice” (154). Through this attunement, we can distinguish bad parhessiates from good parhessiates. The telos of Chaput's call is “to produce people compelled to confront injustice even at the risk of retribution, requiring a practice of everyday life that constantly adjusts one's knowledge, behavior, and instincts” (157). Parhessiates, Chaput continues, identify as “sociopolitical and economic critics” even in the face of strict opposition (157). As cynics, parhessiates identify with all humanity and act altruistically. Chaput charges critics to “assess the persuasive work of our bodily instincts . . . to invent an alternative affective milieu . . . to assert newly cultivated agencies, ones simultaneously empowered by our conscious and unconscious choice” (159).Chaput's intervention comes at a time of global conflict: the Israeli-Palestinian strife, Russian occupation and aggression, movements and surges for #MeToo, #BlackLivesMatter, #Anti-racism, and the curricula of critical race theory. Chaput nudges scholars of rhetoric to examine the various affective circuits governing public debates. We might, for example, look to scholars and activists such as Ales Bialiatski, Cornel West, Nikole Hannah-Jones, etc. Specifically, attention to parrhesia charges media organizations and those in positions of power to give attention to vernacular discourses and ideas that dislodge oppression. Market Affect emphasizes that criticism of governing ideas goes beyond examining popular cultural products, innovations, and authoritative discourses. Market Affect prompts us to deconstruct the ideas that underlie and govern our world. Chaput prepares us to decipher and challenge the organizing force of human society and the creation of ideal material worlds that better serve the human commons.
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Abstract
Remembering Women Differently features an introduction, fourteen essays, and an afterword. Yet this review must start with the cover, which cleverly addresses the perennial problem of how to represent that which has been erased or forgotten. It showcases the volume's overall interest in probing stories of historical women that could be remembered differently by visually marrying two case studies from the book. The background is a grayscale photograph of Amos Pinchot and Crystal Eastman in 1915, a nod to Amy Aronson's chapter on how Eastman went from a well-known twentieth century social movement activist to all-but-forgotten in the twenty-first century. We see Pinchot as a smartly-dressed figure with a hat and a bowtie. Yet Eastman appears only as an outline, her silhouette filled in with a colorful painting of flowering plants. These botanicals are the work of Maria Martin, the artist who painted the backgrounds for John James Audubon's famous Birds of America. As Henrietta Nickels Shirk elucidates in the volume, it is Martin's contributions that have faded into the background of public memory. While I'd never suggest you judge the book by it, this cover sets the stage for what is to come: a must-read book for scholars of gender, feminism, rhetorical history, and memory studies.The mother-daughter editorial team of Lynée Lewis Gaillet and Helen Gaillet Bailey were deliberate in their selection of scholarly contributions that use archival research to demonstrate the range and complexity of topics surrounding memory of historical women. They brought together contributions from “. . . scholars from a variety of humanities disciplines—rhetoricians, historians, educators, compositionists, and literary critics—[to] employ feminist research methods to examine women's work, rhetorical agency, and construction and memory of female representation” (x). Letizia Guglielmo begins the volume with an agenda-setting introduction titled “Re-Collection as Feminist Rhetorical Practice.” This contribution surveys relevant literature to artfully frame themes that are threaded throughout the book, including memory and recollection, ethos and agency, and intersectionality and marginalization.Rooted in the goal of “challeng[ing] traditional conversations, not merely inserting women into existing understandings of the rhetorical tradition,” the essays are grouped into four sections: “New Theoretical Frameworks,” “Erased Collaborators,” “Overlooked Rhetors and Texts,” and “Disrupted Public Memory” (x). The volume's fourteen case study chapters span occupations, historical periods, and geographical locations, which grant ample opportunities for readers to compare and contrast these historical figures, their lives, and their circumstances. To provide a sense of these rich essays, I will discuss all contributions in the “New Theoretical Frameworks” section and the lead essays in the remaining three sections.The first section on “New Theoretical Frameworks” is an innovative collection of case studies that readers are likely to find most generative for projects in feminist memory studies. The section starts with Gesa E. Kirsch and Patricia Fancher's compelling chapter, which builds on Royster and Kirsch's concept of social circulation to explore professional networks of women physicians, mathematicians, and computers. Based on her study of Rosalind Franklin, Alice Johnson Myatt's chapter offers a useful heuristic for understanding an understudied avenue for feminist memory studies: the historical figure who, once erased, has now had her reputation restored. In the third chapter, Maria Martin (not to be confused with the artist Maria Martin discussed above) details an important framework for studying African women's feminist agency as she explores the case of Nigerian leader and activist Funmilayo Ransome-Kuti. Historians of rhetoric will also be interested in the final essay of the section, in which Ellen Quandal traces the “afterlives” of Byzantine historian Anna Komnene as she has been represented by three different scholars. Each of the essays in this section offers insights into the unique circumstances of individual women while simultaneously underlining how their activism, contributions, and memory have been shaped by social, communal, and collective forces.Part 2 features chapters about women who collaborated with men and their subsequent erasure from history and memory in the contexts of the military, art, and education. For example, Mariana Grohowski and D. Alexis Hart's chapter explores how U.S. women service members have consistently had their contributions marginalized, downplayed, or downright erased. Yet they find considerable promise in the corrective and resistive power of digital archives and oral history collections, such as the Betty H. Carter Women Veterans Historical Project and the Library of Congress's Veterans History Project, which allow women service members to narrate their own experiences. The authors of chapters in Part 3 ask readers to think differently about how women's rhetorical contributions are valued. For example, Kristie S. Fleckenstein casts Florence Babbitt as a visual rhetor who did valuable labor in crafting a family photograph album, arguing that in our haste to study women as writers and speakers, we ought not forget the “work, especially the memory work, performed by women as imagesmiths—significant figures in the visual rhetorical tradition—and their use of images circulates across the permeable boundaries of the private and the public” (139). Finally, Part 4 on “Disrupted Public Memory” explores how once-prominent public figures are remembered (or forgotten). While forgetting is sometimes the logical outcome of the passage of time, it can also be a complicated and multifaceted process, as Wendy Hayden demonstrates in her study of Lois Waisbrooker, whose ideas found purchase in anarchist, spiritualist, labor, and free love communities during her lifetime but is largely absent from contemporary discussions of nineteenth-century women's rhetoric.The book's afterword is clearly not an afterthought. Especially helpful for those teaching classes in rhetoric, memory, and history, Lynée Lewis Gaillet offers insightful commentary on how the essays could be read differently if ordered chronologically, by theme or genre, or by method and details how students could use the case study chapters in the book as models for their own investigations into feminist memory studies. Here, the editor also pinpoints the most significant shortcoming of the volume: “With a few fascinating exceptions (Martin, Presbey, and Quandahl), this collection focuses on white Western women working in the nineteenth and twentieth centuries” (259). The afterword calls for more scholarship that will “expand the scope of this work, adapting the research materials here for investigations of African American, Eastern, global, indigenous, Latina, and LGBTQI issues, among many others, occurring in a wide swath of places and times” and explains the need for additional collections that explore other facets of gender and memory (259). In this vein, fruitful collaborations may be forged between rhetoricians in English and Communication departments, as scholars in a special issue of Southern Communication Journal (2017, 82.4) have expressed similar commitments.Remembering Women Differently should be read—from cover to cover—by scholars of gender, rhetorical history, and memory studies. This carefully crafted edited volume is a welcome addition to feminist rhetorical studies, one that invites and is sure to inspire further engagement.
February 2023
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Abstract
Podcasting has been used by many scholars to teach ancient and contemporary rhetorical principles. We extend this conversation by examining narrative nonfiction podcasting and its potential to work toward social change. We suggest pedagogical principles that amplify the affordances of the genre and acknowledge its constraints for achieving social change.
January 2023
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A Flash of Light to Blurred Vision: Theorizing Generating Principles for Nuclear Policy from The Day After Trinity to the Year 2021 ↗
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Cody Hunter, University of Nevada, Reno Abstract This essay examines contemporary arguments for nuclear weapons rearmament and disarmament by theorizing generating and generative principles in terms of principles of use and principles of existence through Kenneth Burke’s temporizing of essence. The essay concludes with an audio/visual experiment that invites audiences to reconsider the generating principles implicit in their nuclear terms. I worry about our corrupt newspapers, about nucleonics (for where there is power there is intrigue, so this new fantastic power may be expected to call forth intrigue equally fantastic).—Kenneth Burke in a letter to William Carlos Williams, Oct. 12, 1945, Pennsylvania State University Special Collections The Bulletin of Atomic Scientists made history in 2020 by announcing that the Doomsday Clock had been set to 100 seconds to midnight, the closest it’s been since its inception. The Bulletin was organized by several Manhattan Project scientists in response to the bombings of Hiroshima and Nagasaki and the Doomsday Clock was added to the cover in 1947 (Lerner) as “a design that warns the public about how close we are to destroying our world with dangerous technologies of our own making” (“Doomsday Clock”). At the time of writing this, in the year 2021, the Doomsday Clock remains at 100 seconds to midnight in no small part due to the continued threat of nuclear annihilation that inspired its creation in the first place (ibid). To better understand the present threat of nuclear catastrophe, this essay tracks several lines of argument both for and against nuclear disarmament to theorize the implicit generating principles that are terminologically foundational for each position. Drawing primarily from Kenneth Burke’s articulations of generative and generating principles, I outline two principles that generate terms for this debate: The principle of use and the principle of existence . These two principles are not mutually exclusive,…
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Abstract
Michael Feehan In his last published article, “In Haste,” Kenneth Burke outlined a new theory of history, a dialectical approach based on the two principles he had developed in the “Afterwords” to the third editions of Permanence and Change [ PC ] and Attitudes Toward History [ ATH ] : the personalistic principle and the instrumentalist principle. These two new principles were developed through the four loci of motives that Burke had created in the two “Afterwords” and which he sloganized as “Bodies That Learn Language.” The two principles differ from other similar principles dealing with intersecting developments between persons and technologies in that Burke’s principles arise through his theory of symbolic action, depending on his unique distinction between (non-symbolic)motion and (symbolic)action. Burke’s two principles are assisted by three laws: the law of accountancy, the law of the acceleration of history, and Burke’s specialized law of unintended by-products, a two-phase law, one personal, one instrumental. “In Haste” describes the source and design of the two principles and provides a series of examples for the operational program for the new theory of history, a theory Burke, sloganized as “The Two Roads to Rome,” announcing his admitted bias toward Western civilization. “I am asking them all [co-hagglers] to be asking themselves and one another just what does it all mean to be the kind of animal whose Western culture became polarized about the shifting relationship between the two roads to and from Rome, the Empire and the Holy See (ideally differentiated in these pages as instrumental power and personal vision, but confused like all else in this actually imperfect world of possibly accurate verbal distinctions)” (“In Haste,” 369). Burke’s theory of history developed through the writing of three essays: an “Afterword” for the third edition of his book, Permanence and Change (PC) , an “Afterword” for the third edition of his book, Attitudes Toward…
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Kenneth Burke and the Gargoyles of Language: Perspective by Incongruity and the Transvaluation of Values in Counter-Statement and Permanence and Change ↗
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Jeremy Cox The University of Texas Permian Basin Abstract Ideas of transgression and transvaluation were central to Kenneth Burke’s early writing and the development of his critical method of “perspective by incongruity.” During the 1930s, Burke was concerned with the impact that art and criticism could have on the tumultuous Depression-era politics in which he was living. For him, language in general—and literature more specifically—can provide a vital corrective for a society trapped within its own misapplied terminologies. While Permanence and Change is typically considered to mark a shift in Kenneth Burke’s interest from the socio-aesthetics of Counter-Statement to the critical inquiry of language itself, this paper argues that Burke’s method of perspective by incongruity links the two works together as parts of a common project. Reading these works alongside archival material from the intervening period between their publications shows that Burke’s initial concern with the radical potential of poetic invention evolved into a more general means of affecting social change. The publication of Permanence and Change marked a shift in Kenneth Burke’s interest from the socio-aesthetics of Counter-Statement to the critical inquiry of language itself (see Selzer; Hansen; Prelli, et.al.; Scruggs; Hawhee; Jay; Weiser; Quandahl). Running through both of these works, however, is a persistent concern with the political and social ramifications of “trained incapacities,” which he describes as “that state of affairs whereby one ’ s very abilities can function as blindnesses” ( PC 7). 1 This concern led to his development of a method for disrupting ossified symbol-systems, which he called “perspective by incongruity.” Scholars have used this method to great effect in analyzing pieces of discourse or developing rhetorical theory. 2 However, despite the fact that “perspective by incongruity is the method of his early work,” (Blankenship et. al. 4) to date none have deliberately…
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A Survey of the Diverse Historical Uses of the Circumstantial Terms from Homer to Kenneth Burke and Beyond ↗
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Lawrence J. Prelli, University of New Hampshire Floyd D. Anderson, State University of New York at Brockport Abstract In this essay, we survey the diverse historical uses and functions of the circumstantial terms during more than three millennia of western thought and culture. In so doing, we reveal the originality and innovativeness of Kenneth Burke’s use of the terms. Our survey also provides support for Burke’s contention that the terms are “transcendental” because they represent “the basic forms of thought.” Introduction and Preview “All arguments fall into two classes, those concerned with things and those concerned with persons. . . . [Of things], actions are the most nearly connected with persons. . . . In regard to every action the question arises Why or Where or When or How or By what means the action is performed.” Readers might attribute these remarks to Kenneth Burke elaborating his dramatistic pentad/hexad: act, scene, agent, agency, purpose, and attitude. That attribution, however, would be wrong. First-century Roman rhetorician Quintilian wrote those words when discussing what he called the “accidents” (or “circumstances”) of persons and of things ( Institutio oratoria 5.10.23, 32). Commonly referred to as “circumstantial terms” or the peristaseis , the terms have a long and varied history extending from preliterate Greece to the twenty-first century. Kenneth Burke has observed that “the resources of symbolism have always been the same” (“Counter-Gridlock” 370). The circumstantial terms, as we will show, are among the ubiquitous symbolic resources that have served diverse functions throughout historical times, places, cultures, occasions, agents, and usages. This essay surveys the myriad historical usages and functions of the circumstantial terms in western thought and culture. They have been used to invent, interpret, analyze, recollect, evaluate, explain, and attribute human motivations from the days of oral antiquity down to the present. This…
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Karen Gulbrandsen University of Massachusetts Dartmouth Abstract A group of scientists publicly advocated to remove the word “overfishing” from the Magnuson Stevens Act, calling its use metaphorical. I draw on Burke’s terministic screens and technological psychosis to trace the implications embedded in the term and show how a terminological screen can become entrenched in dialectics that substantiate technology and innovation. This case raises questions about how to counter-balance a technological rationality that continues to dominate our perspective on many public issues. Introduction Kenneth Burke began his essay “Terministic Screens” by making a distinction between a “scientistic” and a “dramatistic” approach to language: language as instrumental and language as suasive or motivated. In many ways, this distinction illustrates Burke’s ongoing meditations about the power of language to be used as a tool and the need to recognize the ways in which language motivates action. In this essay, I examine “overfishing” as a terminology in a federal regulation. In 1976, Congress approved the Fishery Conservation and Management Act, a law that established a 200-mile fishery conservation zone as well as regional fishery management councils to prevent “overfishing”—certain stocks of fish had been overfished to the point where their survival was threatened; other stocks had been substantially reduced. As the primary law that now governs marine fisheries management in United States federal waters, the Act has undergone many amendments, a name change, and three reauthorizations. Commonly known as the Magnuson-Stevens Fishery Conservation Act (shortened to MSA), the Act is once again up for reauthorization. During the reauthorization process, a group of scientists publicly advocated in research journals and other forums to remove the word “overfishing” from the ten National Standards that operationalize the act. Drawing on more than one hundred years of research done across the…
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Lisa Glebatic Perks, Merrimack College Abstract This article explicates a “morality martyr” homology with three characteristics: amoral actions against “good” characters, introspection, and a fatalistic final act. Formal morality martyr patterns are analyzed in two characters from The Walking Dead. Exposing the morality martyr’s thinly-veiled suicide endorsement is an initial step in undercutting the deadly terministic cycle. Through comparison of the two characters, a merciful stretching of the formal pattern emerges, offering a set of values that preserve life through forgiveness. Written into many narratives is a death penalty for characters and an intolerant system for deciding their fate. Even in the age of complex television (Mittell) that embraces morally ambiguous characters (see, for example, Krakowiak and Oliver; Krakowiak and Tsay-Vogel), death sentences often follow violent transgressions. A human penchant for order shapes the jury deliberations. An impulse to purge the guilt accompanying disorder drives the narrative death march. In The Rhetoric of Religion, Kenneth Burke explains that conditions of “moral order” position death as a naturalized form of “capital punishment” (209). This article positions traitorous characters on narrative death row as part of a morality martyr homology woven from the terministic cycle of order and redemption. Brummett describes rhetorical homologies as discursive formal patterns connecting disparate texts and experiences ( Rhetorical Homologies ). Collectively, homologies comprise “the engine of stable categories in our consciousness” ( Rhetorical Homologies 6). In Rhetorical Homologies, Brummett argues that these formal patterns offer “common ground and shared ways of communicating” (27) and enable people to “discursively attribute motives” (31). The formal characteristics of the morality martyr are: 1) amoral actions that hurt the “good” side, the group of characters with which audiences are meant to identify; 2)…
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Floyd D. Anderson, State University of New York at Brockport Kevin R. McClure, University of Rhode Island Abstract We develop a mortification mechanism that complements Kenneth Burke’s scapegoat mechanism. Employing Edward M. Kennedy’s redemptive 1980 presidential primary campaign as our representative anecdote, we chart the stages of his mortification. Our findings show that self-victimage is more complex than scapegoating, has more ingredients and possesses paradoxical qualities. Introduction “[W]hile recognizing the sinister implication of a preference for homicidal and suicidal terms,” Kenneth Burke writes, “we indicate that the principles of development or transformation (‘rebirth’) which they stand for are not strictly of such a nature at all” ( Rhetoric of Motives xiii). Using the late Senator Edward M. Kennedy’s failed 1980 presidential primary campaign as our “representative anecdote,” 1 we devise a “mortification mechanism” that complements Kenneth Burke’s “scapegoat mechanism” ( Grammar 406). Burke observes that “the Christian dialectic of atonement is much more complex” than scapegoating and that it “includes many ingredients that take it beyond the [scapegoat] paradigm, and has a paradoxical element” ( Grammar 406; also see “Catharsis- Second View” 119). We maintain that what Burke says about the Christian dialectic of atonement—that it is more complex, has other ingredients and is paradoxical— also applies to other instances of self-victimage. One might ask in what ways is it more complex? What are its additional ingredients? Why is it paradoxical? These are precisely the questions that our “mortification mechanism” is designed to answer. Numerous studies of redemptive rhetoric have explored Burke’s rhetoric of redemption, analyzing both scapegoating and mortification. Previous works on redemptive rhetoric that have influenced our own understanding of it include Bobbitt; Brummett (“Burkean Scapegoating”); Carter; Desilet and Appel; Ivie; Leff;…
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America’s individualistic culture is reflected in deeply held beliefs about how people should manage their health and their (lack of) money. In this essay, we trace the ideological discourse of individualism at macro and micro levels, explicating how macro-level discourses surrounding finances and health fulfill key functions of individualism: explanatory and evaluative as well as identity and prescriptive. For each function, we illustrate at the micro level how social adherence to discourses of individualism affects people, relationships, and communities. In particular, we argue, failure to live up to individualistic ideals fosters internalized shame and guilt and worsens mental, physical, and financial health. Grounded in critical rhetorical theory and drawing upon critical interpersonal and family communication and health communication approaches, we illustrate how individualistic discourse is circulated and taken up by people, constituting their identities and relationships. We also showcase the benefits of investigating exigent social issues from multidisciplinary vantage points.
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Empire of Eloquence: The Classical Rhetorical Tradition in Colonial Latin America and the Iberian World by Stuart M. McManus ↗
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Reviewed by: Empire of Eloquence: The Classical Rhetorical Tradition in Colonial Latin America and the Iberian World by Stuart M. McManus Don Paul Abbott (bio) Stuart M. McManus, Empire of Eloquence: The Classical Rhetorical Tradition in Colonial Latin America and the Iberian World. Cambridge, GB: Cambridge University Press, 2021. 300 pp. ISBN: 978-1-108-83016-4. The title of Stuart McManus's book might lead readers to expect a history of rhetoric in the Americas. That expectation would be perhaps misleading, for the "empire of eloquence" extends far beyond the New World and encompasses all the territories that were under the direct control or indirect influence of the Spanish and Portuguese monarchies. It was a realm that included portions of Europe, North and South America, Africa, and Asia. It was, like a later empire, a vast domain upon which the sun never set. It was also a polity of remarkable duration, beginning in the sixteenth century and continuing well into the nineteenth. Most importantly for readers of Rhetorica this empire was also a place where "neo-Roman public speaking was the archetypal ordering mode in Iberian urban settings, and a powerful tool for spreading ideas, building political consensus, bolstering religion and articulating standards of public behavior that could take place in Latin, European vernaculars and indigenous languages" (5). [End Page 97] The immense geographical and chronological scope this empire requires a correspondingly comprehensive research endeavor. And so, the author helpfully includes a map of some of his extensive research travels. The inclusion of this map leads to the inevitable question: where in the world is Stuart McManus? The answer, it seems, is that while preparing this book he might have been found in any number of far-flung archives and libraries. The result of McManus' scholarly travels is a study that is, in his words, both "meta-geographical" and "polycentic." He contends that "the early modern Hispanic monarchy, and arguably the Iberian world as a whole, cannot usefully described only in terms of a series of bilateral relationships between the crown and subject territories" (197). Accordingly, McManus traces the interconnections between the practice of rhetoric in the various colonies, enclaves, dependencies, allies, and outposts that made up the Iberian world. And despite the great diversity of that world, its rhetorical culture exhibited remarkable consistency and continuity. Most notably, "the early modern Iberian world saw an unprecedented flowering of epideictic oratory" (40). The Empire of Eloquence is, therefore, a cultural and intellectual history constructed around the oration and, in particular, the epideictic oration—sermons, academic discourses, civic celebrations, and funeral orations. This work is, therefore, a history of oratory rather than a history of rhetoric (in the sense of the rhetorical theory and precepts found in the handbooks and treatises of the early modern period). This is not to say these handbooks and treatises are neglected—they are not—but simply that they are ancillary to the story of the oration. Indeed, one of the strengths of McManus' book is that it analyses an impressive variety of neglected, and mostly unpublished, speeches. These are important artifacts that have been often overlooked by scholars in favor published, and thus more accessible, rhetorical treatises and textbooks. This intellectual history is comprised of a series of case studies which typically examine either individual orators or a particular variety of epideictic oratory. An example of the latter is the study of the epideictic oratory following the death of Philip IV in 1665. The Spanish King's death prompted commemorations (exequias) which included funeral oratory as well as poetry, ephemeral architecture, and other memorial forms. McManus studies 42 exequias between 1665 and 1667 which were celebrated from "the Philippines to Flanders and from Mexico to Milan" (51). The content of funeral orations reveals a remarkable similarity despite their wide geographical distribution. These encomia were, of course, speeches praising Philip's virtues, most notably justice and religious devotion. But they also emphasize that Philip's virtues should be embraced and emulated by the citizens and authorities who inhabited the empire, thereby strengthening its political and social structures. Thus, these funeral orations were, according to McManus, a form of "virtue politics" that served both to honor the...
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In light of cross-disciplinary interest in rethinking the conceptions of attention and attention economy, this paper conducts an archeology of Kenneth Burke’s concepts in order to construct a theory of attention implicit in his work. First, I overview key parts of rhetorical studies calling for rethinking the idea of attention. Then, I read Burke’s concepts for their implicit attentional aspects and implications. These findings are collected, listed into a glossary, and extrapolated into an account of Burkean attention, which I call “symbol-formed attention” to complement the reigning empirical theories of attention problematically borrowed from the sciences. I conclude by suggesting how Burke provides a rhetorical idea of “attention” as a terministic screen adaptively reconfigurable to situation and strategy.
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A Flash of Light to Blurred Vision: Theorizing Generating Principles for Nuclear Policy from The Day After Trinity to the Year 2021 ↗
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This essay examines contemporary arguments for nuclear weapons rearmament and disarmament by theorizing generating and generative principles in terms of principles of use and principles of existence through Kenneth Burke’s temporizing of essence. The essay concludes with an audio/visual experiment that invites audiences to reconsider the generating principles implicit in their nuclear terms.
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Kenneth Burke and the Gargoyles of Language: Perspective by Incongruity and the Transvaluation of Values in Counter-Statement and Permanence and Change ↗
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Ideas of transgression and transvaluation were central to Kenneth Burke’s early writing and the development of his critical method of “perspective by incongruity.” During the 1930s, Burke was concerned with the impact that art and criticism could have on the tumultuous Depression-era politics in which he was living. For him, language in general—and literature more specifically—can provide a vital corrective for a society trapped within its own misapplied terminologies. While Permanence and Change is typically considered to mark a shift in Kenneth Burke’s interest from the socio-aesthetics of Counter-Statement to the critical inquiry of language itself, this paper argues that Burke’s method of perspective by incongruity links the two works together as parts of a common project. Reading these works alongside archival material from the intervening period between their publications shows that Burke’s initial concern with the radical potential of poetic invention evolved into a more general means of affecting social change.
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A Survey of the Diverse Historical Uses of the Circumstantial Terms from Homer to Kenneth Burke and Beyond ↗
Abstract
In this essay, we survey the diverse historical uses and functions of the circumstantial terms during more than three millennia of western thought and culture. In so doing, we reveal the originality and innovativeness of Kenneth Burke’s use of the terms. Our survey also provides support for Burke’s contention that the terms are “transcendental” because they represent “the basic forms of thought.”
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A group of scientists publicly advocated to remove the word “overfishing” from the Magnuson Stevens Act, calling its use metaphorical. I draw on Burke’s terministic screens and technological psychosis to trace the implications embedded in the term and show how a terminological screen can become entrenched in dialectics that substantiate technology and innovation. This case raises questions about how to counter-balance a technological rationality that continues to dominate our perspective on many public issues.
2023
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Student to Scholar: Mentorship, Recontextualization, and the Threshold of Scholarly Publication in Rhetoric and Composition ↗
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In a recent survey completed by 84 graduates of rhetoric and composition PhD programs at various phases of their career, a majority of respondents reported that their graduate programs provided excellent guidance when it came to teaching but insufficient guidance toward scholarly publication. An analysis of survey responses suggests that scholarly publication is troublesome because it marks the transition from student to scholar and because prior knowledge of “school genres” can impede learning of scholarly genres. Furthermore, the liminality novice scholars experience in transitioning from student to scholar evokes anxiety and feelings of impostor syndrome for many. This suggests that mentorship should help emerging scholars develop strategies for recontextualizing genre knowledge in response to diverse rhetorical situations in order to navigate the emotional strain that accompanies the recontextualization process in high-stakes situations.
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Especially in the wake of the recent pandemic, asynchronous consulting has become increasingly central to writing center work. Yet writing center scholarship has little attended to the significant impact writer input can have on asynchronous writer-consultant exchanges. Drawing on asynchronous consultation data collected before and after our 2019 redesign of our writing center’s asynchronous system, this comparative study examines the specific effect of the writer appointment form on the nature of both writers’ requests for feedback (RFFs) and consultants’ resulting comments. Our findings suggest that differently designed appointments forms can scaffold significantly different kinds of asynchronous writer-consultant exchanges, especially visible in the different emphases writers and consultants put on issues of correctness, clarity, organization, and the writer’s rhetorical situation. We argue that, particularly in the case of asynchronous consulting—which can easily devolve to a “fix-it” model of consulting—it is important for writing center administrators to design asynchronous platforms that encourage both writers and consultants to more explicitly consider how the specific rhetorical features of a writing task can shape revising goals.
December 2022
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Abstract
The cover art for Zakiyyah Iman Jackson’s Becoming Human: Matter and Meaning in an Antiblack World is startling and alluring.1 A Black female human-animal defiantly meets one’s gaze. With bull-like horns and ears jutting out of both sides of the head, thick, matted hair (fur?) migrating from the crown of the head to the brow, this portrait of a hybrid species challenges the senses and the imaginary. Leaning into the spectator’s eyeline with shoulders angled and breasts partly obscured by the enveloping shadows out of which she emerges and seems to crouch into, this Black female human-animal provokes questions: What sort of being is this? What kind of being is the Black woman? Becoming Human is a complex, and at times dense, meditation on these and related queries into anti-Blackness, new materialism, and the roles that Black women’s bodies have played historically and contemporaneously in philosophical and biological discourses on the human. Recent studies interrogating the “genre” of “Man” range across literary studies, aesthetics, geography, Black studies, and animal studies. Jackson’s work thinks alongside and rebuts claims developed in these fields by centering “gender, sexuality, and maternity in the animalization of blackness” (4).Becoming Human is expansive and involves eclectic case studies: Toni Morrison’s Beloved, Nalo Hopkinson’s Brown Girl in the Ring, Octavia Butler’s “Bloodchild,” the mercurial artistry of Wangechi Mutu, and Audre Lorde’s The Cancer Journals. What links these diverse aesthetic “objects” and artistic practices are their interventions into how we come to see, feel, and know the (non)being of Blackness and the ongoing reproduction of Blackened bodies. There is much to commend in Becoming Human—its explorations and critiques of the supposed binarism involved in positing human/culture divides, its explications of some foundational philosophies assembling the tenets of anti-Blackness, and its recognition of the significance of signification; that is, its mobilization of a mode of rhetorical thinking. Moreover, Jackson delivers some truly engaging and unique discussions of discursive forms, paying particular attention to “blackness’s abject generativity” (69), a phenomenon she also calls Blackness’s “natal function” (70). This ambitious project unfolds along three interdependent, yet distinct registers: (1) a philosophical questioning of the underpinnings of anti-Blackness, (2) a robust critique of aesthetic formations and their potentiality for altering the terms of (non)humanity, (3) an encounter with materiality’s discursivity—or, discourse’s materiality. This review delineates each register, keeping in mind that each register is deeply imbricated in the others.It has become relatively normative in thinking about anti-Blackness and racism to assert or proffer the notion that Blackness is barred from the ontological status of human (Hartman 1997; Wynter 2003; Weheliye 2014). That is, to premise one’s intervention into racialization of diverse kinds on how technologies of slavery and colonialism (and their afterlives) deny Blackness ontological ground as a human being, indeed, to repudiate (Black) being as such. There is, of course, strong evidence of such an absolute exile operating as the condition of possibility for what counts as human life and the fungibility of Blackened bodies. But since Jackson seeks to trouble binarism itself, she asserts the “concept of plasticity, which maintains that black(ened) people are not so much as dehumanized as nonhumans or cast as liminal humans nor are black(ened) people framed as animal-like or machine-like but are cast as sub, supra, and human simultaneously . . . being everything and nothing for an order . . . constructs black(ened) humanity as privation and exorbitance of form” (35). In this formulation, the essential question is no longer whether or not Blackness is animalistic, it’s what specific labors are accomplished through discursive practices of animalization? Jackson posits that there is a “selective recognition” of Black humanity alongside violent exclusion. And so, what logics govern the selection? In short, these logics go by the name anti-Blackness and generate historically contingent abjection, debility, and disposability. Jackson interrogates foundational Western philosophers like Hegel and Heidegger to show how treatises like the latter’s Introduction to Metaphysics worked to separate what counts as philosophy from “Hottentots” and primitivism writ large. Jackson asserts that Hegel’s perceptions of Africa and Africans as possessing no history or development, representing the antithesis of the fullness of Dasein as human essence, haunts Heidegger’s thinking. Thus, the philosophical capacity for human being to build worlds (utilizing the natural resources of earth) gets counterposed in Heidegger to those Black bodies that lack this human capacity—those bodies and populations that are locked permanently within the animal-earth relation, the Black (98–99). Becoming Human, then, seeks to disturb these foundations by reiterating “that blackness, and the abject fleshy figures that bear the weight of the world, is a being (something rather than nothing, perhaps even everything), and I aim to reveal and unsettle the machinations that suggest blackness is nothingness” (83).The more difficult challenge facing readers of this work is embedded within the relations among the various figurations of the Black female body as a sexuating, reproducing organism. Here the conceptualization relies on how the Black female body is treated in discourses of biology as capable of bringing new (male and female) bodies into the world and not capable of being truly feminine, a caesura that begets and preserves white femininity. Jackson relies on queer science fiction to illuminate and cast doubt upon these anti-Black operations. Chapter 2 features an analysis of the “postcolonial science fiction” (88) of Hopkinson’s Brown Girl in the Ring, and chapter 3 forwards the “insect poetics” (121) of Butler’s “Bloodchild.” Although each work offers very different versions of Black woman futurity, they allow for Jackson to think about Blackened female bodies and the biopolitical imperatives of reproduction. How might, Jackson asks, Blackened female bodies resist or transform the ongoing commands issued by biopolitics to make more bodies even as this reproduction diminishes the self? In the case of “Bloodchild,” Jackson contemplates how discourses of species are racialized to provide warrants for the domination of not only animals—like Blackened female bodies—but also “insects and microorganisms, such as parasites, viruses, protoctists, fungi, and bacteria” (132). Jackson is, in short, attempting to illustrate how anti-Blackness invents multiple forms of organisms as the “‘enemy of man’” (136), thus proposing that (inter)planetary alliances among Blackened bodies (even microscopic ones) are possible and necessary for liberation.To offer plasticity as the mode of anti-Blackness is to conceive of racism as an exceptionally potent assemblage of aesthetic practices organized by and housed within biopolitical aesthetic regimes like the slave plantation. From this perspective, Becoming Human contemplates the shaping, constituting, and mutating forces acting on individual and social bodies and things. Importantly, among these “things” are Black female bodies and the artistic practices of those very bodies. Hence, Jackson understands anti-Blackness as a biopolitical and economic generative force through which one can witness how “the coordinates of the human body are forcefully altered into a different shape or form—bizarre and fantastic: human personality is made ‘wild’ under the weight of blackness’s production as seemingly pure potentiality” (70–71). In the case of chattel slavery, the slave body was made to become whatever it must become to serve the fickle and gratuitous interests of the slaver’s fears and desires—to bear the lash, to bear children, to bear unimaginable grief. The Black female human-animal is an object of an aesthetics that cannot be dissociated (in reality or in phantasy) from the conceits of the aesthetic values attributed to whiteness. Becoming Human, therefore, engages a variety of aesthetic forms as it maps the terrain of anti-Blackness. For the purposes of this review, there are two notable examples in addition to the Black female human-animal worth elaborating upon: the slave narrative and the novel’s unique status as a literary form.Prior to taking up Morrison’s Beloved as a neo–slave narrative, Jackson comments on the genre of slave narration and Frederick Douglass’s rhetorical performances. A genre is not simply an arrangement of elements that constrain artistic practices—although it is that—it constitutes and mobilizes affective logics governing systems of social relations. As such, the slave narrative depends on “sentimentality,” a “privileged rhetorical mode” that establishes “empathic identification” among speakers and audiences (56). Although this rhetorical mode may build “bonds of kindness” important to abolitionism, it also reifies racial hierarchies and social laws pertinent to anti-Blackness’s continuation and revision. Douglass’s “‘formal mastery’ of genres of masculine, republican elocution” (56) cannot disable the racist aesthetics of animalization. Nor can it transfer his conditional humanity onto other Black bodies. In this respect, the genre of the slave narrative has less to do with Black freedom; it solicits Black artistic practices as a “pretext for racial hierarchy in the form of a pedagogy in white ideality and the pathologization and criminalization of blackness” (58).Jackson’s critique of the racializing affects of Western aesthetics continues with a consideration of the historical context of the emergence of the novel as honored literary form. The prestige of the novel as a literary form is involved in the elevation of rational man and its forms of speech. Taken to be a reflection of immanent subjectivity and the transcendence of nature, the novel operates as a metaphor; it signifies the attainment of high culture and the vulgar existence of Black flesh that lacks the powers of self-reflection. The novel is also popularized through market economies constitutive of global colonialism and chattel slavery. Importantly, the novel participates in and furthers a “certain nationalist myth of language” engendering a reverence for its literary form as white-nation speech. This is the historical-aesthetical formulation into which Beloved and Brown Girl intervene—as counterstatements to this racist aesthetics and as ways to imagine worldly relations differently (90–99) (see also Bakhtin 1986).By centering the concept of plasticity in its analysis, Becoming Human produces an aperture through which one can appreciate the rhetorical character of anti-Blackness and the aesthetics of racism. Throughout the work Jackson reveals a sensitivity to discursivity. When discussing the genre of the slave narrative, she refers to the “rhetorical inheritance” passed down from the “literary cultural industry” regulating the form slave narratives can take (52). Genre, therefore, offers up and excludes from consideration specific topoi for rhetorical invention. But as Jackson works her way through this register involving the entanglement of genre, trope, and the Black female body, the “natal function” of Blackness ushers into view the idea that “the slave is the discursive-material site that must contend with the demand for seemingly infinite malleability, a demand whose limits are set merely by the tyrannies of will and imagination” (72). Plasticity is an effect of this discursive-material relation as it violently seizes and molds bodies, in part, by continuously enlisting various forms of biopolitical administration. The implications and limitations of this relation get teased out in the work’s final chapter, “Organs of War: Measurement and Ecologies of Dematerialization in the Works of Wangechi Mutu and Audre Lorde” (159–98). Rather than explore Jackson’s examination of Mutu and Lorde, the final stage of this review tries to clarify the stakes for rhetorical theory expressed by Jackson’s staging of her critique.Beginning with the traditional biocentric view that human beings are determined by biological processes, and that culture is subsidiary, Jackson utilizes the work of Sylvia Wynter to engage “sociogeny” as a refutation of biocentricity that has gained traction over the past two decades. Instead of privileging biology (forgetting that biology is itself discursive like metaphysics), Becoming Human questions the “and” posited in “discursivity and materiality” (160). Indeed, “antiblackness itself is sexuating, whereby so-called biological sex is modulated by ‘culture’ . . . at the registers of both sign and matter, antiblackness produces differential biocultural effects of gender and sex” (159). In this sense, patterns and forms of discourse are biotropological—they are assemblages of biotropes (Daut 2015; Watts 2021). Such discourses habituate bodily (and subjective) responses, neurochemical processes that have values and feelings inscribed through them; they have the capacity to trigger ideas, preferences, ways of knowing, modes of visuality operating “as if it was instinctual.” This “as if” is paramount, for it elides the fact that the human subject is “semiotically defined” (162). Matter itself can be understood as an effect, at least in part, of the mechanics of discourse. Becoming Human understands this “as if” as a racist rhetorical strategy: it sponsors “mutations” in human-animal, calls them nature’s “monsters,” and “reasons” that they need to be studied, dissected, policed, and incarcerated or killed. To be sure, Jackson does not label the work as an investment in rhetorical theory one might suspect because her assessments and critiques of philosophy and metaphysics tend to treat rhetoric as a set of devices that “biological discourses” mobilize. From this reviewer’s point of view, this tendency is another effect of “as if”—as if biological discourses, especially when manufacturing the Black female human-animal, are not rhetorical through and through. Despite this quibble, Becoming Human offers provocative analyses of anti-Blackness and the multifaceted worlds it repetitively and distressingly (rhetorically) invents.
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Abstract
This essay offers a pluralized conception of local rhetorics. The local has traditionally been conceived as the backdrop or flat surface where rhetoric/discourse is situated, or at best as a contextual dimension of rhetorical situations. The history of usage of this term – evoking a fix and inert connotation that often indicates a bounded locality or site – has contributed to its neglect as a tool for rhetorical theory, while its actual use in rhetorical praxis has proliferated in conjunction to the turn to field and site-based methodologies and practices. By drawing on fieldwork about the rhetoricity of a post-disaster locality to ground my theoretical reflections, here I offer a conceptualization of local rhetorics via multiple ontologies and ecological theories. Finally, throughout the essay, I suggest a rhetorical-topographic approach as a methodological orientation to integrate existing theoretical and methodological pathways for exploring the multiple rhetoricity of the local.
October 2022
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The Practice of Transformation-Oriented Anti-Colonial Dialogue: Personae in Post-9/11 Novels by Pakistani Authors in English ↗
Abstract
This essay argues for embodied dialog among scholars from different global situations as an academic practice crucial to anticolonial transformation. The essay illustrates this practice by recounting the critical interpretations of two differently situated anticolonial persons and the changes in interpretations wrought by our dialog. We draw on postcolonial and dialogic orientations and recent materialist theories that envision rhetorical scholarship as "making" in order to encourage expansion of the range of depictions of Muslims in literature. The analysis employs a persona theory revised through Burkean dramatism and the anticolonial perspective. The transformative potential of the approach is illustrated by a dialogically executed analysis of the Pakistan-focused novel, The Spinner's Tale, by Omar Shahid Hamid.
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Abstract
The role of public memory in a digital information age beckons us to explore how information is stored, managed, and circulated throughout various networks. Engaging with questions of public memory allows us to meditate on how we and future generations have developed processes and methods of information management that shape how knowledge emerges today. In order to understand how public memory interacts with networks of information, we must look at the systems and technologies that store, manage, and make publicly accessible this information. Nathan R. Johnson’s Architects of Memory: Information and Rhetoric in a Networked Archival Age serves as an important contribution to this task by historicizing the formation of these information infrastructures. Johnson contends that the convergence between the labor of memory infrastructure and the development of mnemonic technê directly drives circulation of knowledge—and the history of this convergence undergirds the way networked archives take shape in our digital present.Architects of Memory carefully stitches together the history of memory with a detailed account of information science’s development in building infrastructures of memory in library schools and military intelligence agencies. In doing so, Johnson uses two key frameworks—memory infrastructure and mnemonic technê—to forge connections between memory as a commonplace in rhetorical history and in a digital age. By definition, memory infrastructure, per Johnson, refers to “the backgrounds that expose particular modes of memory” and elucidates a society’s typical patterns for exchanging and remembering information (6). Mnemonic technê denotes the technological resources used to collect, organize, and archive information that became crucial to the development of information science in the mid-twentieth century. While chapters 1 to 6 trace how memory infrastructures and mnemonic technê interanimated one another throughout the latter half of the twentieth century, Johnson’s “intermezzo” chapters provide specific examples that narrow in on the development of mnemonic technê. For example, the emergence of the Dewey Decimal Classification, punch-card coding systems, and library book trucks represent how mnemonic technê formed to systematize the processes of accessing information, which ultimately created networked memory infrastructures that produce patterns of memory management. Johnson shows that these technologies are issues of public memory because the systems that store information are the means by which future generations will come to access this information, meaning that these technologies mediate the information that publics will engage with and remember in the future.Chapter 1 of Architects of Memory is devoted to exploring the utility of an infrastructural model for understanding the rhetorical nature of memory. Johnson stresses that memory infrastructures both bridge the gap between what is remembered and what is forgotten and intervene in the process of remembering and forgetting (15). Johnson’s lengthy explanation of these phenomena is important in demonstrating how this infrastructural model stands far apart from how memory has been typically thought of in the field of rhetoric; without this long and at times repetitive explanation, the reader may struggle to understand that mnemonic technê and memory infrastructures bear a symbiotic relationship and collaborate in managing modes of public memory. Johnson discusses how artificial mnemonic devices give our future selves tools to remember the past, which, for Johnson, exemplifies how memory acts as a mode of exchange—an exchange of information regulated by the practices we use to store and access this information. Juno Moneta’s symbol on the Roman coin, as a marker of citizenship and economic participation, provides a metaphor for memory in that the networked exchange of coins crystalized the image of Juno Moneta as an important figurehead in Roman culture. Johnson’s detour into the figures of Simonides and Juno Moneta distracts from his theoretical hedging in this initial chapter because the book largely covers the twentieth-century development of information science, and yet this sets the foundation for the rest of the book by offering a helpful illustration of memory infrastructures and mnemonic technê that aids in navigating the following chapters.One of Johnson’s main contributions in this book is his thesis that the symbiotic relationship between memory infrastructures and mnemonic technê would not exist without the human labor forces that built these connections. Johnson dedicates chapter 2 to describing how the post–World War II panic over information security galvanized Western militaries to develop more sophisticated systems for scientific research and communication. The geopolitical impetus for protecting government information in the Cold War era intensified the development of more memory systems for the purposes of distributing and evaluating scientific research. Ushered in by the second industrial revolution (1870–1930), this new age of memory innovation gave rise to developments such as Paul Otlet’s Universal Decimal Classification (UDC). Further, the rise of “operations research,” championed by scientists like John Desmond Bernal, gave way to a new type of documentation that gathered data for the purposes of mathematical analysis (37). As an example, Bernal’s National Distributing Authorities (NDA) created a centralized system whereby those who work in science fields could be granted direct access to scientific research apart from the genre of academic journals. Johnson notes that while Bernal’s NDA forwarded a centralized system that ultimately failed, Bernal’s efforts mark an important milestone in the systemization of information distribution. The concept of centralized memory technologies—such as punch-card systems and microfilm—that were accessible for workers across a variety of fields took traction, which, as Johnson argues, speaks to the power of mnemonic technê to construct fields of public memory.Johnson explains in the first intermezzo chapter why information science and librarianship historically held a distant relationship. Librarianship, as a field characterized as “service-oriented” and mostly employing women, was largely disrespected, and the advent of information science could be characterized as a move to “exorcise the library spirit” (47). Thus, Johnson details in chapter 3 how information science upturned the structure of the library from the inside out. Because scientists often depended on libraries for accessing information, the postwar exigence for enhancing scientific communication and research trickled into the library sphere, ultimately reshaping library education to center around networks of information exchange. Johnson oscillates between exploring the Cold War panic over defending science research and the flourishing of professional librarian schools—a move that solidifies the causal relationship between postwar operations research and the revolutionizing of memory technologies in everyday libraries. Specifically, government grants given to Georgia Tech libraries allowed for Dorothy Crosland, the lead librarian at Georgia Tech from 1953 to 1971, to train librarians to be specialists in science and technical information—which led to the creation of a graduate program in information science. This institutional reform put a scientific sheen on the process of locating, storing, and accessing information, which created professional distinctions between the “information scientist” and the more bookish “librarian.” Information science, moreover, developed new systems for the retrieval of source information—such as Calvin Mooers’s Zatocoding system, the subject of Architects of Memory’s second intermezzo chapter. Johnson encourages the reader to see that the advent of information science, in part, stands to masculinize the field of librarianship in a way that glosses over the feminine history of library work. But instead of teasing out the ramifications of this conflict, Johnson turns at the end of chapter 3 to criticize the field of rhetoric’s indifference to memory during the mid-twentieth century. Denouncing Edward Corbett’s claim that memory is “a dead canon,” Johnson shows how the development of information science and new librarian graduate programs at Georgia Tech reveal that memory was far from a dead canon at the time. This switch to discussing rhetorical studies’ thoughts on memory at the time distracts from Johnson’s larger project of tracing the relationship between librarianship and information science, but at the same time it underlines Johnson’s work in restoring what memory can offer—and has offered—rhetorical studies.Chapter 4 clarifies that while government funding allowed for information science to blossom under the postwar frenzy for securing scientific communication, the practice of organizing and processing information in an accessible way was—and had always been—the librarian’s game. Specifically, Robert S. Taylor’s The Making of a Library (1972) outlined the transition from book-centered library services to making the library an “information institution” (91). Johnson upholds Taylor’s book as a key signifier of how this transition reflected both Cold War anxieties and a pivotal turning point in information access. Taylor was quite nervous about the possibilities bestowed by the library’s reformation as an “information institution,” and yet it was written to guide librarians and information scientists into the future of the profession. Even though Taylor remained loyal to his librarian roots, his career at the School of Library Science at Syracuse unearthed the tradition of “librarianship” and redirected library training to center around the new technologies and newer demands for accessing information. Whereas “the older course taught bibliography and literature and included sessions detailing particular academic subjects, . . . the newer informational course taught students the structure, channels, and systems of a universal scientific community” (103). This shift shows that the methods for cataloging and organizing data depend on structures of communication built both by librarians and by users over time, which indicates that library labor is less about organizing information and more about facilitating the process users undergo to locate information—effectively propping up what Johnson terms a “library economy” (105). Johnson calls us to see that teaching memory requires one to focus on how people use, access, and store modes of memory—not just the existence of memory practices themselves. Much like Crosland’s book trucks that haul books about the library for circulation (the subject of the third intermezzo chapter), the technologies one uses to access information do not lose relevance—these technologies might be picked up, dusted off, and restored for a new set of users with new demands.Johnson’s work in tracing the midcentury transformation of memory practices illustrates the symbiotic relationship between mnemonic technê and memory infrastructure. The ways people use both the mnemonic technê and memory infrastructures reveal how each take shape. In chapter 5, Johnson explains that the user’s motivations for accessing and storing data directly influence how memory infrastructures and mnemonic technê take shape. Chapter 5 pivots from the arc of the book’s predominant twentieth-century focus, as Johnson aims to rethink the tradition of memory in rhetoric’s history. He argues that memory operates as a coin, in that practices of memory center on the values and patterns of exchange that are characteristic of a community. This economic metaphor draws attention to how memory, much like currency, passes along from person to person in an established network that regulates its movement. To construct this metaphor, Johnson retells the myth of Simonides of Ceos and zeroes in on Simonides’s motivation for creating his memory palaces. By drawing on evidence from both Quintilian and Cicero’s telling of Simonides’s story, Johnson makes a compelling case that Simonides was motivated by economic reasons to remember where each person sat at Scopas’s table. In Johnson’s retelling, Simonides felt bitter about Scopas’s critique of his poem but still wanted to be paid, so when the temple fell on Scopas and his guests, Simonides sought to remember where each of them sat so that he could collect money from their families for writing their eulogies. In the same way that Simonides’s motivation for creating his memory palaces centered on money, so too can the importance of Juno Moneta to the Roman people be explained by the demands of economic exchange. While this comparison between Simonides and Juno Moneta is a bit anachronistic and far-fetched (as Johnson himself admits), this analogy suggests that memory practices can be better understood by locating users’ motivations for remembering. As the concluding chapter asserts, Johnson’s framework of memory-as-coinage illustrates that remembering and forgetting oscillate on the values and intentions of those who engage with memory practices. Chapter 6 briefly touches on the implications of Johnson’s infrastructural perspective for search engines. While he does not fully extrapolate on search engines and the algorithmic indexing that generates targeted information for users, he does imply that these memory infrastructures will play a significant role in the construction of public memory in the future. Johnson is careful to note that the construction of memory infrastructures and mnemonic technê will always be dependent on the human labor that works to make public memory possible. Just as Dorothy Crosland’s book trucks and Robert S. Taylor’s pedagogical reform changed the way library and information science work was done, so too does the future of memory technology depend on innovative labor.Johnson’s book contributes to rhetorical theory not only by calling our attention to the various technologies and systems developed over the years to accessibly store information, but also in calling attention to the rhetorical work these technologies do in shaping our interactions with information. In other words, memory infrastructures and mnemonic technê rhetorically guide our encounters with information across time and space. Though Architects of Memory applies a more historical focus and does not fully consider how memory practices will take shape in the twenty-first century, we as readers can deduce that the everyday encounters we have with search engine algorithms and targeted advertisements work on their own networked infrastructure, emerging from the tradition of data collection in information science that Architects of Memory describes. As Architects of Memory concludes, “The work of twenty-first-century mnemonists is to identify and locate memory’s commonplace so they can be reassessed continually” (155). Johnson words this as a call for rhetoricians to apply their nuanced insight into the commonplaces of networked memory infrastructures and their impact on public memory—but moreover, it is a call to the public as well to be mindful of how our commonplaces of memory will impact future generations. For rhetoricians and the public alike, Architects of Memory encourages us not just to draw on rhetorical theories of memory into our everyday encounters with information, but to take an intentional approach to exploring how the infrastructural networks of memory undergird our everyday moments of digital information access. Memory, in this sense, takes a direct role in the creation and circulation of rhetorical practices that we explore in the past, present, and future.
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Abstract
This article connects work on emotion, rhetoric, and entrepreneurial experience as it reports findings from a questionnaire issued to 80 entrepreneurs who belong to the global entrepreneur community Startup Grind. The findings from this study offer researchers a more robust representation of the rhetorical theories that guide entrepreneurs’ professional communication practices. In particular, the authors report on the distribution and dependency between two variables: operative rhetorical theory (indicated by one of four choices) and entrepreneurial experience (indicated by number of ventures and total years of experience).
September 2022
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Abstract
Discussion of immigration is never contained to politics about migration, nation, and inclusion/exclusion. Indeed, because immigrants to the United States have frequently been framed as racially different in relation to white Americans, immigration discourse is perpetually saturated by race and racialization. Lisa A. Flores's new monograph, Deportable and Disposable: Public Rhetoric and the Making of the “Illegal” Immigrant, meticulously studies public political framings of Mexicans and Mexican Americans across four historical moments of “crisis,” showing how public discourse racializes Mexicans and their descendants along the lines of deportability, disposability, and illegality.Employing constitutive rhetoric and a lens of racial performativity, Flores examines early- to mid-twentieth century newspapers, periodicals, and government documents. Flores traces how “rhetorical climates of deportability and disposability, or those constellations of discourses, cultural practices, laws, and policies that coalesce to produce and maintain constitutive spaces,” racialize Mexicans and Mexican Americans as “illegal” (9). In doing so, Flores's historical analyses identify the figures of the “illegal alien,” “zoot suiter,” “bracero,” and “wetback” as rhetorical sites through which this racialization is constructed and invoked (4). This analysis also allows Flores to identify the role of what she terms “body logics” and “mobility logics” amid a dichotomy of desire for Mexican labor and disgust of Mexican presence (13, 15).Taken together, Flores's monograph offers multiple contributions to scholarship. First, Flores presents rhetorical and race scholars, as well as the public, with a genealogy of the ways in which Mexican “illegality” came to resonate in American political discourse. Second, Flores draws previously undertheorized linkages between the racialization of Mexicans and Black Americans. Third, Flores offers a compelling case for why we ought to view racialization as a fundamentally rhetorical process. Consonant with Flores's article on the imperative of racial rhetorical criticism, this argument reiterates rhetoric's power as a discipline capable of grappling with the complex process of race-making.1 In Flores's words, if rhetorical regimes of deportability and disposability racialize Mexicans as illegal, then “that constitution is rhetorical, an effect of discourse” and rhetorical analysis is well-equipped to probe racialization (5).Deportable and Disposable's first chapter argues that in the 1930s a “rhetorical climate of deportability” spotlighting the figure of the “illegal alien” set the stage for the racialization of Mexicans into illegality (23). After the passage of the 1929 Undesirable Aliens Act, public governmental and media accounts put forward an image of Mexicans as both inherently inferior in “essence and character” as well as “criminal” (33, 35). This process was buttressed by deportation and repatriation campaigns. Deportation raids associated Mexicans with illegality, since Mexicans were deported for not presenting legal documentation; this even though carrying legal documentation was uncommon given the previously lax enforcement of immigration laws and the relatively recent criminalization of undocumented entry (35). At the same time, Flores also claims that Mexicans “perform[ed] that illegality through repatriation, their allegedly willing departure” (29). Combined with a body logic stating that Mexicans were intrinsically inferior and a mobility logic stating that Mexicans spread in scope as they “move across the space of the nation,” public campaigns and pronouncements made Mexicans an inferior, growing, and mobile criminal threat (33).Chapter 2 centers on the figure of the “zoot suiter.” Flores argues that discursive framings and violent responses to zoot suiters racialized Mexicans and their descendants as threatening and disposable (50). During the 1943 zoot suit riots, Los Angeles media and national news coverage fashioned zoot suiters—typically equated with Mexican American youth—as a sexual, masculine, violent, and unpredictable threat to white women, the city, and the nation (66, 67). Zoot suiters, and therefore Mexicans, then, were transformed into threats through tropes of “Black masculinized violence” (66). One media account, for instance, portrayed sailors as assaulting zoot suiters in retaliation for attacks against white women, who were previously represented in the cultural imaginary as threatened by Black men (69). In this account, the zoot suiter provoked a “justified defense.” Given the “threat” posed by zoot suiters, the sailors’ attacks framed whiteness and its concomitant violence as a source of “hope:” “superior, justified, legitimate, even powerful” (152). And as with “illegal aliens,” zoot suiters were once again marked by body and mobility logics. This, time, though, Flores notes that the identifying bodily marker was sartorial and that the mobility marker was instead the threat of “unpredictable” violence.Chapter 3 turns to the figure of the bracero and its implications for Mexican racialization. Unlike the “illegal alien” and the “zoot suiter,” Flores writes that the 1940s wartime bracero was received positively. Still, two prominent reasons behind the public and media celebration of the bracero resulted in a harmful racialization of Mexicans as deportable and disposable. Braceros were celebrated in part because they were synecdochally “reduced to the abstraction of their labor,” and they were conceptualized as temporary workers that “would go home, voluntarily and willingly” when they were no longer needed (82, 113). Thus, even though the body and mobility logics of the bracero did not frame the Mexican laborers as violent threats—the bracero was a Mexican person “eager to labor” whose movement was “carefully” monitored and controlled—these logics reinscribed Mexicans as inferior, deportable, and disposable (115, 103). And, as Flores points out, this racialization yet again relies on a trope key to a colonial American construction of blackness: in this case, that of the “happy slave” (105).Chapter 4 turns to Flores's final figure, the 1950s “wetback.” Flores argues here that the term “wetback” accrued the meanings associated with the previous figures and presented the nation with a non-white economic and criminal threat (143). Because “wetback” emerged after the earlier terms of “illegal alien, “zoot suiter,” and “bracero” had all produced “existing racializations,” it absorbed those meanings but also “extended and complicated” them (119). To illustrate, like “illegal alien,” “wetback” involved the “intersections in bodily logics . . . with mobility logics” such that “anxiety emerged in . . . the ways in which border rhetorics produce difference that is both on the body and exceeding the body” (142). That is, both the “illegal immigrant” and “wetback” were “criminal” figures who were dangerous because their movement traversed the nation (125, 126). However, Flores explains how “wetback” is not strictly reducible to the “illegal alien.” Like the bracero, “wetbacks” had a reportedly visible “primitivity” that assured the realness of race and racial difference (143).In her conclusion, Flores contemplates the “contemporary discursive departure” from the terminology of the four figures she analyzes and offers three potential interpretations regarding this departure's significance (155). First, Flores writes that humanizing narratives and the terminology of “family” and “children” may prompt sympathetic identification with recent immigrant family units and their children (156). Second, Flores provides the possibility that the “instability” of Mexican racialization is yet another mechanism of the “deportation regime” (156). Stated differently, Mexican racialization has always contained an “ambivalence” between desire and disgust that enables race to be “made and unmade” in the service of capitalism and nationalism (156). Third, Flores offers the disconcerting possibility that the figures of the “illegal alien” and “wetback” are no longer necessary because they have “achieved considerable ontological security” (157). In other words, illegality and deportability may now be “so firmly attached to all Latinx bodies” that the racial performative terminology is no longer necessary (157).Deportable and Disposable is useful for scholars and non-academics alike seeking to understand the historical and rhetorical processes behind Latinx racialization. Flores's attentiveness to language and detailed explication of racialized sociological dynamics can engage scholars as it can also introduce complex ideas to non-experts. For instance, it should not be lost on readers that Flores's monograph makes a compelling case that racializations are functions of discourse and that the discipline of rhetoric therefore can and should theorize historical as well as contemporary racializing discourses. In addition, Flores deserves credit for uncovering the rhetorical mechanisms through which illegality became a salient focus in immigration discourse. Sociologist Edwin F. Ackerman argues that, in much scholarship on the “illegal alien,” there exists an assumption that emphasis on illegality achieved widespread circulation because of the semantic and rhetorical “qualities [of “illegal alien”] as a discursive formation.”2 According to Ackerman, this assumption characterizes work by Lina Newton; Hugh Mehan; Douglass Massey, Jorge Durand, and Noland Malone; and Joseph Nevins.3 However, Flores's work resists this assumption and offers a corrective by demonstrating how public discourse coupled with deportation and repatriation campaigns tied Mexicanness with illegality despite undocumented entry previously being treated as a “technical flaw” rather than a moral failing.4
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Abstract
Abstract The nonviolence so heralded in studies of protest has lost its strategic effectiveness; nonviolence has become, not a strategy in the pursuit of justice, but an end in itself, a telos. In order to better conceptualize violence and nonviolence in the contemporary rhetoric of social protest, this essay provides a review and critique of prominent rhetorical studies of protest violence that have placed violent tactics solely in the service of nonviolence. Rhetorical scholars are in a unique position to reconsider and reframe understandings of violence and nonviolence in social protest that persist both in rhetorical studies and in the popular imagination about how social change can and should happen. Violence and nonviolence have too often been divorced from the white supremacist history and context in which they operate, particularly in the United States—creating meaning structures that make the violent protest tactics deployed by non-dominant groups culturally illegible. This essay works to reframe the violent tactics most commonly deployed in the current moment by arguing that the looting, property destruction, and even the direct physical violence that is most often associated with various Leftist and anti-racist activists can work strategically to challenge the police-State's monopoly on violence. Drawing out the implications of these interconnected points, the essay provides a more nuanced understanding of violent tactics that can both help restore the disruptive function of protest rhetoric and better challenge white supremacy in the service of justice.
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Abstract
Part of the RSA series in transdisciplinary rhetoric, this volume brings together the insights of a diverse group of rhetorical scholars exploring the rhetorical dimensions of mathematics. There is no single perspective or approach on display as the reader is presented with studies of the rhetoric of mathematics as well as the use of rhetoric in mathematics and the rhetorical nature of mathematical language. These three prongs structure Edward Schiappa's foundational paper that explicitly informs the work of several contributors to the volume. In addition to these essentially theoretical explorations, the volume is rounded out by prescient applications that reinforce the topicality and importance of the subject matter. But any full review of the collection must begin with Schiappa's analyses.To the casual reader, no subjects could be more disconnected than rhetoric and mathematics. The language of demonstration and proofs measures an attitude of mind that values the apodictic and axiomatic while marginalizing, if not ignoring, the efforts of rhetoric. Chaim Perelman drew attention to this divide in his critique of the Cartesian ideal that detached the self-evident from the human sphere, wherein questions arise that mathematicians would consider foreign to their discipline.1 To consider numbers themselves as a source of evidence is part of what is at stake when mathematics is exposed as a human activity. Schiappa takes what Perelman abandoned and claims it as rhetorical territory. “In What Ways Shall We Describe Mathematics as Rhetorical?” answers the question in fertile ways (as subsequent papers show). The rhetorical turn of recent decades involves the rhetorical nature of mathematics on different fronts: “(1) the rhetoric of mathematics, understood as the persuasive argumentative use of mathematics; (2) rhetoric in mathematics, understood as the argumentative modes of persuasion found in written proofs and arguments throughout the history of mathematics; and (3) mathematical language as rhetorical, a sociolinguistic approach to the language of mathematics,” an approach supported by recent writings of Thomas Kuhn (33). In the first case, mathematics serves as evidence in an argument, increasing the persuasiveness of a claim. The second case refers to the argumentative and stylistic modes of persuasion found in proofs, a feature of the history of mathematics. The final case finds its motivation in the work of rhetoricians like Richard Weaver and Kenneth Burke,2 for whom all symbol use is rhetorical including that of mathematics. Mathematics is a language like others and with its own reasoning patterns operating in the discourse community of mathematicians. Schiappa illustrates each of these rhetorical aspects of mathematics with examples and bolsters their importance with argument, including a detailed discussion of the work of Kuhn. This, before taking a particularly interesting turn into ethnomathematics and the differences in how mathematics is conceived and used across cultures.Four of the papers in the collection make explicit reference to Schiappa's account and draw part of their stimulus from his distinctions; and the other analyses can be read through the lens of one or more of his distinctions, whether the papers are historical in nature or deal with contemporary questions. In the opening paper, and beyond their Introduction, the book's editors, James Wynn and G. Mitchell Reyes, open some of the relevant discussions by exploring relationships between rhetoric and mathematics. They reinforce their belief that the volume offers a timely and coordinated effort to explore the intersections of these two fields. In Schiappa's distinctions they find the appropriate routes into the subject matter. They trace the historical division between the fields, beginning with Plato and Aristotle, whose system of argument offered little overlap between rhetoric and mathematics, through to the uneven attention directed by Perelman and Olbrechts-Tyteca (not so much, although the authors’ reading of quasi-logical arguments suggests something) and Burke (quite a bit, with the explicit inclusion of mathematics as a symbolic means of communication). This reinforces the importance of rhetoric in mathematics, and much of Wynn and Reyes’ closing analyses confirm this.Two papers pursue the themes of the volume into the field of economics. Catherine Chaput and Crystal Broch Colombini explore the persuasive role of mathematics at work in the metaphor of the invisible hand. And G. Mitchell Reyes provides a detailed investigation of the 2008 financial crisis through a case study of the mathematical formula known as the Li Gaussian copula. As Reyes writes: “Unraveling this copula reveals the constitutive rhetorical force of mathematical discourse—its capacity to invent, accelerate, and concentrate economic networks” (83). The story is long and far too complex to be detailed here. But the study rewards the reader with an understanding of just how traditional rhetorical modalities (like analogy and argument) connect to the rhetorical modalities of numeracy (like abstraction and commensurability) to generate something new (114).Likewise, Chaput and Colombini draw from the traditions of rhetoric in exploring the metaphor of the invisible hand. Their concept of particular focus is energeia, the power or force that activates potential. One of the theses of the analysis is that “the metaphor of the invisible hand regulates the energetic force of economic arguments” (62), and they track the metaphor accordingly, from the work of Adam Smith to that of John Maynard Keynes, where mathematics gains a more central place in economic discussion, and on to Milton Friedman's “positivist mathematical economics” (66). Through these and further analyses, the paper successfully supports the argument that capitalism's force (energeia) emerges in part from the historical developments of the mathematization of the invisible hand.The last paper of Part 2, by Andrew C. Jones and Nathan Crick, weaves together the mathematical reasoning of Charles Sanders Peirce and the detective fiction of Edgar Allen Poe, specifically the Dupin trilogy that includes “The Murders in the Rue Morgue.” The discussion identifies similarities between Poe's forensic analyst and Peirce's mathematician, offering a further case of rhetoric in mathematics. Like Burke in the earlier paper, Peirce is a thinker who understands rhetoric as the effective communication of signs—although I would not want to be taken as suggesting similarities between Burke and Peirce beyond this—and this would apply to all signs, including the mathematical. Poe's detective Dupin further illustrates Peirce's method of abduction, and Jones and Crick take us through the steps involved, from hypothesis to confirmation (while also using the wrong turn of the real case behind “The Mystery of Marie Rogêt” to show how abductive reasoning can fail).Part 3, on mathematical argument and rhetorical invention, begins with Joseph Little's adoption of Schiappa's taxonomy for his study of the Saturnian account of atomic spectra, the most technical paper in the collection. That said, the historical case study of Hantaro Nagaoka underlying the discussion is quite accessible. The investigation of atomic spectra begins with a puzzle involving different appearances under different conditions. Little addresses responses to this by looking at rhetoric in Nagaok's mathematics, specifically his use of an analogy between the behaviour of material in Saturn's rings and that of atoms in what is known as the Zeeman effect. Little then analyzes the rhetoric of Nagaoka's mathematics, showing that “a mathematical equation can function indexically, symbolically, and qualitatively in a given case without taking on a computational role (164). Finally, he completes the Schiappian analysis with an account of Nagaoka's mathematical language as rhetorical in the debate that ensued between Nagaoka and the mathematical physicist G.A. Schott.Jeanne Fahnestock's paper, “The New Mathematical Arts of Argument: Naturalists Images and Geometric Diagrams,” completes Part 3. The study takes its place among Fahnestock's meticulously wrought accounts of rhetorical thinking in the history of science.3 She plunges the reader immediately into a discussion of the depiction of scallops in Martin Lister's publications of 1695. Illustrated with original drawings from the account, the rhetorical importance of image reproduction combined with geometrical ways of seeing diagrammatically is shown to underlie arguing in sixteenth century natural philosophy to an extent “that is difficult to appreciate from a twenty-first century perspective that separates the mathematical and the verbal” (174). Fahnestock believes these features underlie arguing because, unlike today, grounding all disciplines (including mathematics) was dialectic in the form of a general art of argumentation. The dialectic in question is Philip Melanchthon's Erotemata dialectics, a work which Fahnestock has just translated into English (Fahnestock 2021). This is a dialectic in which mathematics plays a detailed role, and the paper proceeds to provide a history of this work that blends naturally into a deeper history of the argumentative use of diagrams. Her conclusions point to how, through geometrically controlled images. mathematical ways of viewing the natural world issued in today's “mathematically constructed world” (204).The final two essays comprise Part 4, and both deal with the role of mathematics in education. James Wynn's “Accommodating Young Women” explores some of the gender biases in the way mathematics is taught but more specifically provides a lengthy case study of the rhetorical devices used by TV star and math scholar Danica McKellar to turn middle school girls to the study of mathematics through her book Math Doesn't Suck. This involves an interesting application of epideictic rhetoric to a contemporary subject of concern, and the strategies used are both traditional and innovative. Essentially, McKellar strives to modify the image of mathematics, and Wynn's study of her attempts is both fascinating and instructive.The final paper in the collection, Michael Dreher's “Turning Principles of Action into Practice,” studies the National Council of Teachers of Mathematics’ (NCTM) rhetoric in reforming mathematics education. Two of Schiappa's categories come into play here: rhetoric of mathematics and in mathematics. Built on a historical account of philosophies of mathematics education, and incorporating several pertinent anecdotes, Dreher reveals the successes and failures of the NCTM's persuasive attempts to counter the idea that mathematical ability is inherent in only few and instead promote wide success in students’ mathematical achievement. It is a challenge that continues, and Dreher makes clear the difficulties still to be faced.This is, in sum, an eclectic set of papers gathered around a few common agreements and unified by a deep conviction of the importance of challenging any vestiges of the traditional belief that rhetoric and mathematics occupy different, even competing, spheres. The stand-out paper, testified to by the importance accorded it by many of the other studies in the book, is Schiappa's. One could say that it is worth the price of the book, but that would be unfair to the many other fine pieces of scholarship collected here.The observant reader will also have noted that much of the forgoing discussion refers to rhetoric and mathematics, while the title of the volume speaks of arguing. In fact, the attention to argumentation is pervasive, and this book takes its place among a recent appreciation of the role of mathematics in argumentation,4 while answering the kinds of dismissive critiques we once witnessed from skeptics like Alan Sokal and Jean Bricmont,5 who attempted to maintain the rhetoric/mathematics gap by suggesting that those who crossed it (at least from one direction) were unknowledgeable interlopers. It was one of Schiappa's opening insights that “If we replace the word “rhetoric” with “argument” . . . we find considerable recent interest in “mathematical argumentation” as a social and pedagogical practice” (43). And, as I have noted, this is repeatedly corroborated in this highly recommended book.
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Mapping Inter/National Terrain: On Violence, Definition, and Struggle from Afghanistan to Standing Rock ↗
Abstract
Abstract Definitional work has authorized vaguely articulated, unending, US-led terror wars, constituting amorphous, violent, global terrain, spatially, temporally, and discursively. Mapping the terrain in which this violence is enacted helps us examine re-emergences of violence, including entangling Indigenous communities inside the United States—particularly as they engage acts of protest—within the same colonial machines of terror deployed in the name of war outside those boundaries. This essay maps these circulations as they coalesce at one point: the use of battle grade military equipment and former special operations teams against Indigenous protesters at the Standing Rock #NoDAPL resistance fight in 2016 and 2017. As Native protestors were transformed into jihadists and assaulted at Standing Rock, frames of savage indigeneity permeated boundaries from the terror wars’ battle sites of Pakistan and Afghanistan back to the United States. In this cartography, conditions of possibility for governing global communities are remapped. The inter/national crossroads expand and are weaponized into new necropolitical tools of colonization. Examining this violent landscape and engaging with histories of settler colonialism as well as the spatial, temporal, and discursive power of definition, this essay explores rhetorical cartography as the ground for mapping new rhetorical terrains and inter/national coalition against ongoing materializations of colonialism.
August 2022
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Abstract
This essay explores the figure of “liberal tears” as a manifestation of contemporary sadistic conservative discourse in the United States. Sadistic rhetoric betrays an underlying structure of affect where hate and desire coincide. Its primary work is to enforce separation between sadistic subjects and fantasy objects that appeal to them in ways that must be disavowed for their identities to remain coherent. The liberal other is a figure both promising and threatening overwhelming enjoyment. Because of the ways in which it relies on separation and identification to generate enjoyment for its subjects, strategies like satire and empathy are insufficient to respond to sadistic conservative discourses, but rhetoric’s capacity to destabilize identities and undermine certainty remain promising contributions to engaged scholarship.
July 2022
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Abstract
This paper offers an analysis of the landmark 1961 speech given by the Federal Communications Commission chairman, Newton N. Minow (born 1926). It includes a discussion of the rhetorical situation in which the oration was delivered, review of the persuasive tactics employed by the orator and the goals he attempted to achieve, as well as assessment of the degree to which his effort was successful. The speech is analyzed against the political background of the early days of the Kennedy administration, marked by social optimism and rapid technological progress. Widely regarded as the most significant speech on television in the history of American rhetoric, Minow’s oration was delivered during turbulent times for the U.S. media and has indeed led to far-reaching changes in the nation’s broadcasting environment, including the establishment of the system of public media in the second half of the 1960s. The landmark speech caused a great deal of stir in the national consciousness as well, becoming a part of the popular culture of the decade, with the words “vast wasteland” still remembered today.
June 2022
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Childfree Sterilization: A Normative Rhetorical Theory Analysis of Paradoxical Dilemmas Encountered by Childfree Patients and Providers ↗
Abstract
Abstract Guided by normative rhetorical theory, this study utilizes thematic analysis to explore narratives about sterilization consultations posted by childfree patients and medical providers to Reddit. This study explores the multiple meanings of sterilization, the paradoxical dilemmas competing conversational purposes create, and the communicative practices, interpretive lenses, and environmental resources patients and providers employ to manage dilemmas. The analysis reveals that voluntary sterilization inheres task, relational, and identity meanings for both patients and providers, creating paradoxical dilemmas and rendering sterilization consultations additionally challenging to navigate. Patients and providers both accept and confront paradox, adopt cultural and contextual interpretive lenses to evaluate others’ talk, and rely on childfree patient and physician social networks as environmental resources to shift the context in which talk occurs. The conclusion offers theoretical implications for normative rhetorical theory and practical implications, including: illuminating features influencing interactions in which sterilization requests are made and evaluated, and underscoring the multiple meanings that constrain patients and providers during these consultations.
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Rhetoric and Hermeneutics: Approaches to Text, Tradition and Social Construction in Biblical and Second Temple Literature by Carol A. Newsom ↗
Abstract
Reviewed by: Rhetoric and Hermeneutics: Approaches to Text, Tradition and Social Construction in Biblical and Second Temple Literature by Carol A. Newsom Davida Charney Carol A. Newsom. Rhetoric and Hermeneutics: Approaches to Text, Tradition and Social Construction in Biblical and Second Temple Literature. Forschungen zum Alten Testament 130. Tübingen: Mohr Siebeck, 2019. 382 pp. ISBN 978-3-16-157723-9. In Rhetoric and Hermeneutics, Carol A. Newsom has collected eighteen of her essays that appeared between 1989 and 2016 and one previously unpublished essay. Unlike many volumes of this sort, the whole greatly exceeds the sum of its parts. Apart from its usefulness as a survey to scholars and students, the book advances Newsom’s scholarly agenda. Newsom works with texts circulating in and around Jerusalem during the late Second Temple period. This was a time of intellectual ferment: proto-gnostic sects proliferated; established religious practices were being challenged, defended, and modified. Newsom argues persuasively that these groups were led by sophisticated readers and rhetors. The leaders grasped that the Hebrew Bible, still undergoing canonization, is polyphonic and intertextual. Further, the texts that they created deployed polyphony, enargeia, and other rhetorical techniques to shape communal identity, attract adherents, and help individuals cope with the precarity of their status. These arguments are advanced in each of the book’s four topical sections. First are six essays that explain and apply Newsom’s methods of rhetorical criticism. Second are four essays illustrating how the Qumran community—responsible for the Dead Sea Scrolls—shaped communal and individual identity. Third are three essays that lay out an ethno-psychological model for mapping conceptions of self and agency across cultures. The essays apply the model to the Hebrew Bible and a variety of Second Temple texts. Last are six reception studies that examine how narratives of the period are taken up and transformed both in antiquity and in modern times. Newsom, a chaired emerita professor of theology at Emory University, has published on so many aspects of Second Temple literature over her career that she has plenty of essays on method, theory, and application to choose from. As a result, even without additional commentary, the sections build coherent arguments. Each section opens with introductory issues of [End Page 322] theory, method, and scope and develops with close textual analysis and suggestive implications. The first section on methods reveals what Newsom means by rhetorical criticism and what theorists she relies on most. Like many biblical scholars, her immediate rhetorical touchstone is George Kennedy. But he does not inspire her to read widely in the Greco-Roman tradition. She is not concerned to trace possible cross-influences during the Hellenistic period. Instead Newsom turns to Bakhtin and Burke and the more literary strand of twentieth-century rhetorical criticism. For Newsom, rhetorical strategies in scripture reflect the identities and ontologies of their compositors and shape those of readers and writers to come. Accordingly, this section accomplishes two tasks for Newsom. First, the section launches Newsom’s larger claims that Second Temple communities deployed rhetorical strategies to shape individual and communal identities with case studies of Job (chapter 2), Proverbs 1—9 (chapter 3), Jewish apocalyptic texts (chapter 5), and texts from Qumran (chapter 6). Second, for biblicists new to rhetorical approaches, it introduces concepts and methods of rhetorical criticism, including Bakhtinian polyphony and dialogism (chapters 1 and 3), genre studies (chapters 2 and 4), and a variety of basic rhetorical concepts (chapters 5 and 6) such as epideictics, arrangement, enargeia, and kairos, though she doesn’t always employ these terms. While displaying nuanced rhetorical sensibilities, Newsom would clearly benefit from additional reading in rhetorical scholarship, particularly Carolyn Miller’s classic “Genre as Social Action”1 and William FitzGerald’s Spiritual Modalities for its use of Burke’s religious terministic screen to draw Burkean implications for prayer and religious practice.2 In Section Two, Newsom argues that the Qumran community—a break-away Jewish sect that deliberately positioned itself against the practices in the Second Temple—was “intentional and explicit in the formation of the subjectivity of its members” (159). First, she argues that the Dead Sea Scrolls served as a library for the community (chapter 7), based...