John Nicholson's The Preceptor is the first book dedicated to an explicitly Mormon rhetorical theory, which he attempts to employ in the troubled landscape of LDS missionary training. This essay examines Nicholson's advice to missionaries, and argues that The Preceptor links logos and the Holy Spirit together in homiletic division of labor, connecting traditional Christian preaching with indigenous Mormon style and theology. By studying The Preceptor we can gain an appreciation for how rhetorical theories develop specific features that reflect a particular culture's location in history and society, and examine a rhetoric that served as an alternative to mainstream American religious and secular rhetorical development.

Engaging the term rhetoricity, which refers both to Cultural Literacy as text and cultural literacy as concept, Cook claims that the most productive pedagogical component of Hirsch's proposal—the sophisticated rhetorical sensibility on which the entire conceptual edifice of cultural literacy depends—was obfuscated by the book's lightening-rod ethos, its deceptively simple veneer, and its smugly casual presumption to name “what every American needs to know.”

Rhetorical invention is the principal source of politics and ethics as contemporary theories from various disciplines demonstrate. The complex reflexive relationship among politics, ethics, and invention demands ethical responsibility, requiring rhetoricians (who hold a key to this subject) to acknowledge and attend to their ethos, used here in the classical sense of ethos as “gathering place.”

Analysis of a collection of contemporary recommendation letters for admission to a PhD program in English studies revealed differences in length, level of specificity, and rhetorical appeals that applied much more strongly to candidates' acceptance status than to gender. Across both status and gender groupings, however, candidates were frequently appraised through economic metaphors, indicating a disciplinary culture that dually approaches graduate students as immediate sources of labor and as the future of the profession. Findings from these letters should promote continued conversation about disciplinary culture and clearer guidelines for those writing and requesting recommendation letters.

John Nicholson’s The Preceptor is the first book dedicated to an explicitly Mormon rhetorical theory, which he attempts to employ in the troubled landscape of LDS missionary training. This essay examines Nicholson’s advice to missionaries, and argues that The Preceptor links logos and the Holy Spirit together in homiletic division of labor, connecting traditional Christian preaching with indigenous Mormon style and theology. By studying The Preceptor we can gain an appreciation for how rhetorical theories develop specific features that reflect a particular culture’s location in history and society, and examine a rhetoric that served as an alternative to mainstream American religious and secular rhetorical development.

The authors describe their individual and collective experiences reconstructing their New Orleans-based university composition program in the aftermath of Hurricane Katrina. They emphasize how the concept of floating foundations helps account for changes in their students’ interests, and they suggest that this idea is applicable to the work of writing instructors in general.

Discussions of intellectual property are often the focus of rhetoric and composition research, and the question of textual origins grounds these discussions. Through an examination of Wikipedia, the online encyclopedia anyone can edit, this essay addresses disciplinary concerns about textual origins and intellectual property through a discussion of situated and constructed ethos.

Our article seeks to integrate alternative voices into traditional rhetorical study by turning to Bitch and BUST, two mainstream zines that serve as dynamic examples of young women’s rhetoric in action. We believe these zines are shaping the present and future of women’s rhetoric. Their most significant contribution to the understanding of women’s rhetoric is located in the way they accommodate ethotic constructions that are at once contradictory and complementary. While these texts can seem abrasive and perhaps even outrageous, the ways in which the writers shape their ethe can teach rhetoricians and teachers of rhetoric and writing about the modes of argumentation practiced by this subculture of the current feminist movement, one which is firmly grounded in the larger public sphere.

Based on an ethnographic study of a writing course taught by a talented instructor who integrated process and critical pedagogy approaches, I argue that many students actively engage with the concerns of critical pedagogy when the classroom ethos strongly supports their agency’ their ownership of their developing ideas and texts.

This article examines the various uses to which Stephen Toulmin has been put in composition studies. It presents data on citations of Toulmin in nine journals, considers appeals to Toulmin in several strains of composition scholarship, and argues that composition scholars ought to attend more carefully to Toulmin’s later works.

Many scholars are only familiar with the version of “The Rhetoric of Hitler’s ‘Battle’” reprinted in The Philosophy of Literary Form ; the rich history of Kenneth Burke’s essay has been neglected.  “The Rhetoric of Hitler’s ‘Battle’” was situated in a particular historical context that deserves scholarly attention.  Burke formulated his analysis of Hitler’s book as a response to contemporary reviews of the unexpurgated translation of Mein Kampf , and he presented his essay before the Third American Writers’ Congress during the peak of a critical debate about fascist rhetoric.  By understanding the influence of contextual factors on Burke’s essay, scholars will have a fuller account of one of his most acclaimed works.

Scott McCloud is well-known for his nonfiction comics (NFC). He has theorized how comics work and also helped describe how Chrome, Google's Web browser, works. The dynamic combination of visual and linguistic symbolizing in comics makes it a great tool for research and argumentation, as well as narrative memoirs and fiction.

Abstract Drawing upon published and unpublished texts from Kenneth Burke, this article argues that A Rhetoric of Motives represents the first, “Upward” half of his project on rhetoric. Emphasizing this unexpected connection between Burke and Plato, the article offers a dialectical rereading of the text, one that locates the ultimate rhetorical motive not in identification, but pure in persuasion. Interpreting the latter as a “‘mythic image,”’ it emerges as a non-empirical, imagistic portrayal of the formal conditions underlying persuasion, the origin of rhetoric. Rhetoric, dialectically redefined in terms of pure persuasion, produces the divisions that we humans would (paradoxically) discursively bridge. Notes 1This is from a letter contained in the Stanley Edgar Hyman Papers, Library of Congress, Washington, D.C. The author expresses gratitude to Phoebe Pettingell Hyman for her permission to quote from these unpublished manuscripts. Letters from this collection will be parenthetically indicated “SH.” 2This manuscript is drawn from a folder in the Kenneth Burke Papers labeled: “R of M Drafts. Including final draft.” Apart from “The Rhetorical Radiance of the ‘Divine'” (and some scattered deletions in pencil), the manuscript indicated as the text's “final draft” is identical to the published version of the Rhetoric—and its 430 typed pages even include a table of contents. Thus it is quite clear that this was, until quite late in the process, the complete text of the Rhetoric. This material is taken from the archives of The Kenneth Burke Papers, Rare Books and Manuscripts Collection, Pattee Library, Pennsylvania State University, State College, PA. The author is grateful to Sandra Stelts, Jeannette Sabre, the Penn State Libraries, and the Burke Literary Trust for their help and for permission to quote from these unpublished manuscripts. 3Another appears during discussion of “timely topics” and the press: “We pass over it hastily here, as we plan to consider the two major aspects of it in later sections of this project (when we shall consider the new level of ‘reality’ which journalistic timeliness establishes, and shall study the relation between transient and permanent factors of appeal by taking the cartoons in The New Yorker as a test case)” (Rhetoric 63). 4Authorial intentions provide notoriously controversial evidence for reinterpretation. However, as the above-quoted header makes clear, Burke altered his initial plan late in the publication process. Although other Burkean texts were altered during composition (for example, the pentad was a later addition to the Grammar), the Rhetoric project is different; the material with which Burke began was postponed, not supplemented, as in the case of the Grammar. Most significantly, Burke's papers reveal an organizational framework linking the excised material to that which remained; thus, examination of Burke's original vision for the project as a whole sheds new light on the version of the Rhetoric that was published. 5This quote is from a letter from Burke to Cowley dated 26 January 1947, housed in the Burke Papers. Letters from this collection will be parenthetically indicated “KB.” 6Judging from this description, it seems that some of this material was published in Burke's essay, “Rhetoric: Old and New” (see especially the discussion of blandness [69–75]). 7Additionally, such interpretations of Burke's text often produce an artificial separation between Burke's rhetoric and dialectic. Having sharpened this difference into a distinction, effort is required to explain their connection (e.g., Crusius, “A Case,” “Orality”; Ercolini). 8Here one might object, also citing Burke's essay on the “new” rhetoric, whose “key term” is identification (“Rhetoric” 62–63). However, in both texts, identification is introduced in the first section (or “stage”), but is transcended by other sections/stages. Further, in the Rhetoric, Burke describes persuasion and identification as his “two interrelated themes” (x), and discusses his “generating principles,” “persuasion and/or identification” (169; emphasis added)—a point he later reaffirmed in letters to Cowley (e.g., Williams 12). Identification is undeniably important in Burke's rhetorical theory, but I contend it must be contextualized within Burke's foundational claim about the nature of rhetoric. 9See also “Rhetoric: Old and New,” which contains a dialogue patterned after the Platonic dialectic—including the character “Socraticus” and references to the “Upward” and “Downward Way” (63–66). 10Although I have not altered any quotations, contemporary scholarship recognizes that the masculine is not a universal, and so my own usage reflects this philosophical commitment. 11Although there is extensive debate regarding Platonic dialectic (e.g., Kahn; Benson), Gonzalez is cited here to demonstrate two things: that appropriation of Plato is not necessarily the adoption of Platonist metaphysics and that Burke's definition is neither idiosyncratic nor outdated. Gonzalez's recent study does not cite Burke, but is distinctly Burkean in its rejection of Platonist metaphysics, and its refusal to divorce Plato's dialectic from the dramatic form of the dialogues. Further, Gonzalez emphasizes the role played by ideas and images in Plato's dialectic (e.g., 129), echoing the book cited within the Rhetoric's discussion of Plato: Stewart's The Myths of Plato. 12These unpublished notes are drawn from a folder labeled “Myth,” housed in the Kenneth Burke Papers. 14Here I draw on this essay because Burke identifies it as the foundation for this portion of the Rhetoric (e.g., Burke to Hyman, January 26, 1948, SH). 13Moreover, he argues that Mannheim's perspective gains much of its appeal—including “the feel of an ultimate order”—from its furtive resemblance to the Platonic dialectic, and (in its ambiguous concept of “Utopia”) an implicit foundation in chiliastic myth (A Rhetoric 200; cf. Burke, “Ideology” 306). 15These unpublished notes are drawn from a folder labeled “Myth” in the Burke Papers. 16These notes are also from the “Myth” folder (but: cf. A Rhetoric 203; “Ideology” 306–307). 17Said another way, by retaining our myth's connection to the Platonic dialectic, we will recognize the narrative order of myth as an imagistic portrayal of a logical order—and not as an accurate, objective account of origins (cf. Grammar 430–440). 18Which is not to say that Burke rejects Kafka; Burke's account is designed to place Kafka's (and Kierkegaard's) vocabulary within a broader whole, not dismiss it. Although I cannot here respond to a recent essay by Ercolini, disputing Burke's interpretation of Fear and Trembling, I feel Ercolini misses the point of Burke's reading of Kierkegaard. Here Burke is moving toward dialectical transcendence, and thus his critique of Kierkegaard focuses on the difference between empirical and mythic images of courtship. 19For this reason, I would argue that the definitions of pure persuasion in the scholarly literature—designed for critical use—fail to see its ultimate, mythic significance (e.g., Hagen; Lee; Olson & Olson; Sweeney). 20This is again why, for Burke, Mannheim's approach falls short; Burke argues that unlike his own approach, Mannheim's sociology cannot provide an “ultimate ground of motivation” (Rhetoric 201). 21Of course, Biesecker is not the only scholar to draw on such statements to equate identification and pure persuasion. Robert Wess likewise does not recognize pure persuasion as a mythic image, and thus his formulation of it as the “identification of identifications” subordinates it to the latter concept (e.g., 214). Similarly, although Zappen's introduction to Burke's “On Persuasion, Identification, and Dialectical Symmetry” insists on the importance of the third section of the Rhetoric, he ultimately does not connect dialectic, “pure persuasion,” and “ultimate identification” (e.g., 334). 22For this reason, I would argue (pace Wess and Biesecker) that identification cannot be equated with pure persuasion; identification presumes a preexisting distance between persons, unlike pure persuasion, which symbolically introduces and maintains distance. This is, I would argue, a more rounded interpretation of Burke's famous statement—early in the Rhetoric, I would add, prior to arriving at his mythic image—that “to begin with ‘identification’ is, by the same token, to confront the implications of division” (Rhetoric 22; Burke's emphasis). Thus, Burke's oft-cited discussion of the interrelation of identification and division in rhetoric follows from pure persuasion's more primary, ontological shattering of unity. This is also, I believe, why Burke later describes the most profound variant of identification as the partisan carving up of a situation through terminological means (see Burke, “The Rhetorical” 271). 23As per the “paradox of purity,” these would be identical (e.g., Grammar 35–36). 24For others beginning with symbols as introduction of division rather than unity, see Anton, Thayer, and Wilden. Additional informationNotes on contributorsBryan Crable Bryan Crable is Associate Professor

The purpose of this article is to advance the discussion of kairos by developing it as a theory of divine timing. While some critics have noted kairos' potential for understanding “God's time,” we lack a grounding of this interpretation in the close analysis of religious texts. This paper does so and asserts that kairos can be understood not only as a hermeneutic for considering temporal constraints, but also as a theory for the production of revelatory discourse and its political implications. Ultimately, the article tries to enrich our comprehension of kairos (a figure we thought we had understood) by examining an unknown text from Martin Luther King Jr. (an orator we thought we had read) as a foray into an area of our discipline that we have neglected to develop: the rhetoric of revelation.

In 1838, Mary Gove (Nichols) began lecturing on anatomy and physiology, a rhetorical act that was both new and risky because public discussion of the human body and disease was believed inappropriate for women. In order to protect her ethos, Gove used her ostensibly informative lectures to promote her reform agenda, by implying that her audience already shared her beliefs in women's right to physiological knowledge and their obligation to use that knowledge to reform society. Rather than relying only on the conventional advice to construct one's ethos based on the audience's existing values, Gove also crafted her audience's ethos, describing her listeners in ways that emphasized values conducive to her reform agenda. Her use of this strategy suggests that an audience's acceptance of nontraditional speakers is not simply a matter of “letting” them speak; it also means, to some degree, acknowledging the alternative values they represent.

This study of the “cyberspace incrementum” adapts Jeanne Fahnestock's argument-oriented theory of rhetorical figuration, applying it to a case in technology development. It identifies a key series argument in the development of a failed cyberspace technology, namely VRML (Virtual Reality Modeling Language). The analysis describes how differing forms of argumentation helped advance VRML as a project. Interpreting the figure, this article suggests “communicative abundance” as the problematic situation to which VRML responded.

Genred documents facilitate collaboration and workplace practices in many ways—particularly in the medical workplace. This article represents a portion of a larger grounded investigation of how medical professionals invoke a wide range of rhetorical strategies when deliberating about complex patient cases during weekly, multidisciplinary deliberations called Tumor Board meetings. Specifically, the author explores the role of one key document in oncological practice, the Standard of Care document. Each Standard of Care document (one for every known cancer) presents a set of national guidelines intended to standardize the treatment of cancer. Tumor Board participants invoke these guidelines as evidence for or against particular future action. In order to better understand how genred, generalizable guidelines like Standard of Care documents afford decision making amid uncertainty, the author conducts a temporal and contextual analysis of the document's use during deliberations as well as a modified Toulminian analysis of a representative sample. Results suggest that, while on its own the document achieves an authoritative, charter-like purpose, it fails to make explicit a link between individual patients' experiences and the profession's expectations for how to act. Implications for how genred, generalizable guidelines—given the way they encourage certain ways of seeing over others—organize and authorize work are discussed, and a modified Toulminian approach to understanding the relationship between claim and evidence in multimodal texts is modeled.

Based on a sample of 22 oncology encounters, this article presents a discourse analysis of positive, neutral, or negative valence in the presentation of three elements of informed consent—purpose, benefits, and risks—in offers to participate in clinical trials. It is found that physicians regularly present these key elements of consent with a positive valence, perhaps blurring the distinction between clinical care and clinical research in trial offers. The authors argue that the rhetoric of trial offers constructs and reflects the complex relationships of two competing ethical frameworks—contemporary bioethics and professional medical ethics—both aimed at governing the discourse of trial offers. The authors consider the status of ethical or unethical persuasion within each framework, proposing what is called the best-option principle as the ethical principle governing trial offers within professional medical ethics.

As a designation for specific arguments providing clever explanations or excuses in mock-forensic speeches (controversiae), the technical metaphor color is mainly known from the work of Seneca the Elder. But while the many colores he cites lack their speech context, the Major Declamations ascribed to Quintilian give a unique opportunity to study the techniques of “colouring” within the framework of entire speeches. After a reconsideration of what we know about the origin and the exact meaning of color, this article demonstrates the dual function of colores as a means both of generating arguments and of creating stories, i.e. as a device that is rhetorical as well as literary.

Abstract In his Holy Sonnets, the English Renaissance poet and divine John Donne (1572–1631) gives voice to powerful emotional outbursts. Previous critics have mostly been concerned with the religious context and theological positions of the sonnets. This study rather attempts to isolate the psychological context of the poems by relating them to the early modern discourse on the passions. In order to grasp the pathos of Donne's Holy Sonnets, we need to consider the advice on how to handle violent emotion in such treatises as Thomas Wright's The Passions of the Minde in Generall (1604) and Edward Reynolds's A Treatise of the Passions and Faculties of the Soule of Man (1640).

This paper argues that, for many people and in many circumstances, public deliberation is about group identity rather than argumentation. Research on ingroup and outgroup thinking in social psychology helps to explain why thinking in terms of group identity is so powerful. The power comes from the promise that the world is a stable and easily known place, made up of discrete and transparent groups.

This article examines what it means when a university makes a multifaceted commitment to migration, taking note of both what can be accomplished through such a commitment and what tensions remain. At Fairfield University, engagement with migration is expressed in the curriculum, service-learning projects, faculty research, and in efforts to influence the national debate on immigration through the University's Center for Faith and Public Life. The philosophical context for this work on migration reflects, in part, the Jesuit Catholic tradition of the University. Service-learning courses across the curriculum involve work with immigrants. In a course on literacy, students assist children of immigrants at an adult literacy center.

This book is written for upper-level undergraduate students who have completed at least one course in logic, critical thinking or argumentation. Although the title suggests that the book provides a comprehensive theory, Vorobej deals primarily with the notion of argument, with the cogency of arguments and with how to develop a charitable reading of an argument and display it in a diagram. The book is not about argument schemes, argumentation indicators, dialogue, rhetoric or logical form. Nor is the book about argument evaluation. Norms are being discussed, but from the perspective of reconstructing arguments from a text. Part one of the book is called macrostructure and deals with arguments in canonical form (where they have a conclusion and a set of premises), with the cogency of arguments and with the analysis of so-called normal arguments. Part two is about the microstructure of arguments, i.e. with the more detailed patterns of evidential support. The book contains four hundred exercises with which students can examine the notions and definitions that the book introduces. Still, the book is not merely a textbook, but can also be considered as a scholarly contribution to the study of argumentation.

Critical thinking skills are valued across the university. Derek Bok writes that 90 percent of faculty identify critical thinking as the most important goal of a university education. In English and foreign language departments, critical thinking has often served as a default goal when faculty cannot agree on which texts or approaches to teach. Without disputing the importance of these skills, I argue that an exclusive focus on critical thinking compromises more modest but also very worthy aims, including appreciation. This article makes the case for renewed attention to appreciation as a goal of literary study. I argue that teaching appreciation helps to cultivate virtues of open-mindedness, responsiveness, and attunement, and that such teaching may be useful in addressing widespread declines in reading and reading skills. At the end of the essay I describe changes I have made in my own teaching practices to emphasize literary appreciation.

The Roanoke College Writing Initiative Grant (WIG) program provides a two-thousand-dollar stipend for non-English Department faculty to teach in the first-year writing program. Faculty is expected to teach three iterations of their proposed course and receive a year of training prior to entering the classroom. Hanstedt's introduction discusses the theoretical justifications for the program, as well as its historical roots and positive outcomes. The faculty development training of Roanoke's WIG program is described, as is how this member of the chemistry department put the lessons learned into action as he taught freshman writing for the first time. Rachelle Ankney taught an introductory writing course as a break from teaching many sections of introductory college math. She enjoyed learning a whole new approach to writing and had fun in the first-year writing course. But she was most surprised to find that teaching writing well makes teaching math better, too. She went from advocating “required writing across the curriculum” to being a firm supporter of “teaching writing across the curriculum.” This paper reflects on an experiment in using a writing course to teach critical thinking skills and vice versa, with special emphasis on helping students to get beyond their aversion to and distrust of argument. The course assigned short argument analyses, an exercise in literary interpretation, and a research paper in for students to gain more familiarity with argument and to appreciate its varied uses. One unforeseen result was the amount of time that had to be devoted to clarification of the terms of argument. Because clarification requires using inference, however, it is recommended that descriptive writing would be a helpful vehicle to start students addresstheir problems involving argument. This paper recounts a music professor's experience designing and teaching his first writing course, Music into Words. Research on the conceptualization of music argues that our ability to communicate musical understanding relies heavily on phenomenological and metaphorical description; the opportunity to teach writing about music to the general student offered the musician a laboratory for testing this hypothesis. However, the instructor discovered that, not surprisingly, narrative (story-telling) functioned as his students' primary mode of communicating meaning and significance in music. In the end, while reading and writing these stories, the students and the music professor learn important lessons about the role of music in human experience.

Since 1992, Steven Katz's “The Ethic of Expediency” on the rhetoric of technical communication during the Holocaust has become a reference point for discussions of ethics. But how does his thesis compare to current understandings of the Holocaust? As this article describes, Katz was in step with the trend two decades ago to universalize the lessons of the genocide but his thesis presents key problems for Holocaust scholars today. Against his assertion that pure technological expediency was the ethos of Nazi Germany, current scholarship emphasizes the role of ideology. Does that invalidate his thesis? Katz's analysis of rhetoric and his universalizing application to the Holocaust are two claims that may be considered separately. Yet even if one does not agree that “expediency” is inherent in Western rhetoric, Katz has raised awareness that phronesis is socially constructed so that rhetoric can be unethically employed. Thus, rather than remain an uncritically accepted heuristic for technical communicators, “The Ethic of Expediency” can be a starting point for ongoing exploration into the ethical and rhetorical dimensions of the genre.

This article describes a cognitive argumentation schema for written arguments and presents three empirical studies on the “myside” bias—the tendency to ignore or exclude evidence against one's position. Study 1 examined the consequences of conceding, rebutting, and denying other-side information. Rebuttal led to higher ratings of agreement and quality and better impressions of the author than when the same arguments excluded other-side information (i.e., exhibited the myside bias). In Study 2, claims had a significantly greater impact on agreement ratings and reasons had a significantly greater impact on quality ratings. When participants were given myside reasons supporting other-side claims, they acknowledged argument strength while making relatively minor changes in agreement. In Study 3, the authors found that a brief, theoretically motivated written tutorial was effective in improving undergraduate students' written argumentative essays by significantly increasing the precision of claims, improving the elaboration of reasons, and reducing the myside bias.

“The study of activity ceases to be the psychology of an individual, but instead focuses on the interaction between an individual, systems of artifacts, and other individuals in historically developing institutional settings” (Miettinen, 1997). As teaching technical writing online becomes more widespread, teachers and scholars are identifying ways to increase teaching/learning efficacy. One way of accomplishing this goal is by continually reflecting on different types of student ethos being constructed in an online course. The changes that occur in the ethos development process can be contextualized through activity theory, which emphasizes the dynamic, evolving nature of social environments. Activity theory's focus on cultural history and tools makes it ideal for exploring active communication among multiple participants in an online technical communication environment. The triangle of human activity adapted and developed by Engeström (1987) Engeström, Y. 1987. Learning by expanding: An activity theoretical approach to developmental research., Helsinki, Finland: Orienta-Konsultit Oy. [Google Scholar] provides a framework for exploring ethos as an object within an online course's activity system.

Rhetorical theory is amply supplied with warnings against the seductive power of pleasure to persuade, but it has paid less attention to pleasure's role in resisting persuasion. Wordsworth, who is ...

Abstract During WWII psychologist Carl Rogers introduced a verbal counseling technique that could be utilized by clergy, teachers, and USO workers to help veterans overcome problems of readjustment. Rogers's arhetorical principles were adapted for the writing classroom by Young, Becker, and Pike—an adaptation that later led composition historian James Berlin to misinterpret the implementation of Rogers's principles in his study of a WWII communication program. These misinterpretations of Rogers's original intent have resulted in debate over the rhetorical or arhetorical nature of Rogerian rhetoric and have led to an inaccurate association between Rogerian rhetoric and expressivist and therapeutic writing. Notes 1My thanks to RR reviewers Paul Bator and Janice Lauer for their detailed and helpful revision recommendations, and to my colleagues Robin Veder and Mary Richards for their generous advice on early drafts. 2 Rhetoric and Reality is required reading for many PhD programs in rhetoric and composition and as such has informed, and continues to inform, a majority of scholars in the field. Sharon Crowley cites Rhetoric and Reality as the source for her statement that "[o]ne truly radical communication skills program … was implemented at the University of Denver" (Composition 172). And David Russell refers to Rhetoric and Reality several times in support of his treatment of communications courses and expressivist writing instruction. 3Although Young, Becker, and Pike defer to Anatol Rapoport's Fights, Games and Debates as a foundation for their theory, Rapoport is rarely mentioned as the initiator of either the strategies for or the terms Rogerian argument or Rogerian rhetoric. 4See Halasek; Bator; Hairston; and Ede. 5It is now (many years following the publication of the Rogers and Young et al.'s discussion) possible for Rogers's strategy of "listening" to a reader's point of view to succeed in a synchronous online chat environment, where a writer has a present/absent audience, and the reader is capable of presenting immediate feedback to the writer. 6Young, Becker, and Pike insist that the other two prongs of their Rogerian argument strategy for writers are an alternative to conventional argument, but their proposal of delineating "the area within which he believes the reader's position to be valid" and convincing the reader that he and the writer have "moral qualities (honesty, integrity, and good will)" in common seem little more than a watered-down version of Aristotle's very conventional appeal to ethos (275). 7Rogers did later validate his person-centered approach through the formation of the Carl Rogers Institute for Peace, an organization that helped ease social tensions in such troubled areas as Northern Ireland, South Africa, and Central America. Perhaps it was this successful approach to social and political conflict resolution that initially attracted Young et al. to Rogers's principles and convinced them to attempt an adaptation of those same principles as an alternative to the agonistic type of argument taught in the writing classroom. 8The conventions of the Institute of General Semantics state that the term general semantics is not capitalized. 9In his introductory chapter to Rhetoric and Reality, Berlin does identify the use of general semantics as "a device for propaganda analysis" (10) and does give Denver credit for promoting "cooperative rather then competitive thinking" (101). 10Brigadier General Elliot D. Cooke conducted a study for the War Department in the spring of 1943 and concluded that "nearly as many men were being discharged from the Army as were entering through induction stations" due to "a thing called psychoneurosis" (11). By 1946 at least 40 percent of men receiving pensions for a physical disability were labeled as psychoneurotics, but only 10 percent of that 40 percent had seen combat. 11Archival evidence from the University of Denver reveals that enrollment rose "by 57 percent compared to the pre-war enrollments of 1939" and "the percent of Veterans on campus rose to 60 percent" (Zazzarino). 12Elbow sees the terms expressivist or expressionist as problematic and credits them both as terms of "disapproval" coined by Berlin. In defining the terms as "writing that expresses what I feel, see, think," Elbow concludes that they are "indistinguishable from any other kind of writing" ("Binary Thinking" 20). 13See also Halasek for an insightful analysis of ways in which Elbow's "Believing Game" can be applied to Rogerian principles.

Writing a good introductory textbook on argumentation and critical thinking is no easy task.What a model reader of such a book-that is, an undergraduate novice in the problematic of argumentation-needs, is probably a somewhat authoritative guidance to the field.''Authoritative'' means that a textbook should be based on clearly laid out, easily comprehensible and theoretically consistent principles, or fundamentals.''Guidance'' means that at the same time it should not present a ready-made closed doctrine, but instead leave enough room for students' own critical judgment and creativity.These two general requirements that a good textbook should meet are to a certain extent conflicting and hence the need for a skillful balancing of them: being too authoritative, or fundamental, would go exactly against the spirit of critical thinking; being too critical, open-minded and inconclusive would go against the goal of an introductory textbook.This underlying difficulty in argumentation textbook-writing is suggested by the very title of Douglas Walton's Fundamentals of Critical Argumentation.The primary goal of this textbook is ''to sharpen [a] critical attitude'' of its readers by means of ''a basic entry-level introduction to fundamentals'' (p.xi).This introduction, as Walton projects, ''is meant to be an advance over the many other textbooks on the market today that lack the kind of depth needed by a textbook that is based on an established scholarly discipline' ' (p.xi).Quite undeniably, Fundamentals provide some basic methods of critical analysis of everyday argumentation in a way which adroitly avoids the two aforementioned pitfalls of either a principled dogmatism or an inconclusive criticism.Nevertheless, I would like to argue that if it leans towards one of these dangerous extremes, then it

Reviews David C. Mirhady, ed., Influences on Peripatetic Rhetoric: Essays in Honor of William W. Fortenbaugh. Leiden: Brill, 2007. viii + 282 pp. This valuable collection of fourteen essays divides itself naturally into two parts: those which conform strictly to its title (1, 2, 3, 5, 8,11,13), and the rest, which focus on Aristotle's Rhetoric (4, 14), Rhetorica Ad Alexandrian (6) and post-Aristotelian topics (7, 9, 10, 12). Mirhady's Introduction assembles the diverse elements that inform the book very skilfully: the present state of scholarship, the historical background, a synopsis of the contents of Aristotle Rhetoric and the Rhetorica Ad Alexandrian, and summaries of the fourteen chapters. Dirk Schenkeveld, Theory and Practice in Fourth-Century Eloquence, is con­ cerned with a particular feature, mainly of deliberative oratory: the speaker's adoption of a didactic tone, usually when introducing a key narrative or ar­ gument. He does not consider whether this tone is a function of the characters of its two chief proponents, Isocrates, who was a teacher, and Demosthenes, who was famously superior in his attitude to his audiences and opponents; while the examples in Lysias look suspiciously formulaic. These character­ istics would go some way to explaining the absence of recommendations for them from the theorists. In Ethos in Persuasion and in Musical Education in Plato and Aristotle, Eckart Schutrumpf finds the latter's proposition that a speaker's good character is by itself a device of persuasion too simplistic compared with the examination conducted by Plato, in whose Gorgias and Protagoras audiences are seen as more susceptible to purely rhetorical skills than to a speaker's perceived moral qualities. Schutrumpf traces a development in Plato's attitude to persuasion, with the need to replace it by force being increasingly considered. Aristotle consistently takes a more optimistic view of human nature. David Mirhady, Aristotle's Enthynienie, Thymos, and Plato, sets out to establish the emotional content of the Aristotelian enthymeme by reference to its etymology. After admitting that the verb had come to mean no more than 'consider,' Mirhady argues that the enthymeme connotes "a form of cognitive activity that takes place in the context of emotional response.'' But the enthymeme is concerned with emotions only in so far as the human experiences from which it draws its premisses have emotional content, and for Aristotle it is always closer to logic (the syllogism) than to the irrational Rhetorica, Vol. XXVII, Issue 2, pp. 218—234, ISSN 0734-8584, electronic ISSN 15338541 . ©2009 by The International Society for the History of Rhetoric. All rights re­ served. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Rights and Permissions website, at http://www.ucpressjournals.com/reprintlnfo.asp. DO1: 10.1525/RH.200A27.2.218. Reviews 219 thoughts and actions of the thymos. In his Techniques of Proof in 4th Century Rhctoiic, Tobias Rheinhardt finds connections between Aristotle s Rhetoric, his dialectical theory' in the Topics, and the Rhetorica Ad Alexandrum in respect of arguments related to some of the standard themes of deliberative and forensic oratory; This chapter begins and ends with a welcome reassertion of the view that the birth of rhetorical theory is to be assigned firmly to the Fifth Century: a fact which can easily be established by noticing the recurrence of a wide array of technical proofs and topoi in Antiphon and the early speeches how Aristotle defines an ideal written text as one which is susceptible to oral performance, and that epideictic oratory is aimed at an audience which is both spectator and critic, who dissects a discourse and passes judgement on the question of whether the author/speaker has discovered all the possible means of persuasion. She notes that Aristotle differs from his predecessors in distinguishing between styles suitable for deliberative and forensic oratory. Her study also clarifies several of the obscurities in Aristotle's account of these styles by reconciling different parts of it. In Carl Werner Muller's Der Euripideische Philoktet und Die Rhetorik des 4. Jnhrhunderts the starting-point is Dion of Prusa's opinion that the rhetorical content of Euripides Philoctetes distinguishes it from its Aeschylean and...

Reviews 231 Caroline van Eck, Classical Rhetoric and the Visual Arts in Early Modern Europe. Cambridge University Press: Cambridge & New York, 2007 225 pp. The central claim of Caroline van Eek's new book is that classical rhetoric s treatment of the non-verbal and figurative aspects of persuasive communication influenced both the producers and consumers of visual art and architecture in early modern Europe. Primarily drawing on discussions of gesture and image in Quintilian and Cicero (but also Aristotle and Long­ inus), van Eck links what she sees as the primary aim of oratory—vivid representation, enarycia—to the v isual realm of image making. Classical rhetoricians who argued that figurative language and gesture enabled or­ ators to bring their subject to life before the eyes (and the mind's eye) gave early modern artists and spectators a framework within which to create and experience visual art. The argument of the book is that classical rhetoric and early modern visual art share an emphasis on figuration, defined by van Eck as "giving an outward, visible shape to emotion, thoughts or memories that creates the illusion of human life and agency" (p. 9). Attending to figuration by viewing early modern v isual art through the lens of rhetoric rather than post-Kantian aesthetics, van Eck argues, offers a better understanding of the socio-cultural function of art in the period. After making the case for a connection between rhetoric and the visual arts in the Introduction, van Eck devotes the first section of the book to theory. The two chapters that make up this section offer detailed readings of Alberti's De Pictura and three Italian Renaissance architectural treatises, by Vincenzo Scamozzi, Gherardo Spini, and Daniel Barbaro. The discussion of Alberti is focused on linking the representational character of painting to the role of representation in rhetorical theory. While there is little doubt that visual artists were concerned with representation, van Eck argues that the role of persuasion in that representative enterprise has not been adequately explored. Similarly, while the persuasive aspect of oratory is an obvious focus of classical rhetorical theory, it is the goal of vividly representing human activity that made rhetoric an important conceptual toolbox for an art theorist like Alberti. Viewed in this way, rhetoric and visual art share common ground in seeking to bring to life that which is absent. The argument is compelling, though the emphasis on painting as per­ suasive representation elides aesthetic considerations in favor of an under­ standing of artistic practice as a form of interested communication. Of course, this is van Eek's point: that the influence of Kantian aesthetics (particularly the disinterested appreciation of the beautiful) on art history has obscured the value early modern artists and spectators placed on the ability of an artwork to move or persuade. In pointing out the historical difference sep­ arating Renaissance and Enlightenment subjects, van Eck reveals interesting connections between rhetoric and the visual arts. If there is a limitation to the approach it is in van Eek's tendency to subordinate pleasing or delightful aspects of the work of art to its ability to persuade. This tendency takes 232 RHETORICA the discussion away from the particularities of individual works of art in the service of demonstrating the consistent, but more general emphasis on vividness of representation. If some of the discussion of representation is overly general, the same cannot be said about the van Eek's treatment of her specialty, architectural theory When she turns to architecture in the second chapter, for example, the discussion takes on a less speculative and more scholarly tone. This may stem from the fact that the attitude toward architecture that she hopes to reveal is by her own admission "rarely made explicit" in the period (p. 31). To uncover the hidden relationship between rhetoric and architecture she turns to the somewhat neglected work of Spini, Barbaro, and Scamozzi. What van Eck finds in these treatises is relatively clear evidence of the direct influence of classical rhetorical authorities on the three authors' conceptualization of architecture as a persuasive art form intimately linked to human knowledge and activity. Yet the concentration on three minor works begs the question...

Reviews 225 aggiornata bibliografía, offrono un panorama orgánico e articolato della straordinaria vitalita della forma declamazione e della sua adattabilitá ai contesti storici e cultuiali piú vari. 1 risultati della ricerca, innovativi e propositi\i, confeimano la finalitá dei seminari, di esplorare la complessitá di un filone di studi particolarmente fertile e ricco di spunti. Graziana Brescia Università di Foggia Delphine Reguig-Naya, Le Corps des Idées: Pensées et Poétiques du Langage dans l'Augustinisme de Port-Royal. Arnauld, Nicole, Pascal, Mme de La Fayette, Racine. Paris: Honoré Champion, 2007. 836 pp. Hannah Dawson, Locke, Language, and Early-Modern Philosophy. Cam­ bridge: Cambridge University Press, 2007. 361 pp. Alberto Bordogna, Gli Idoli del Foro: Retorica e Mito nel Pensiero di Giambattista Vico. Rome: Aracne, 2007. 171 pp. Recently, a number of books have appeared that restate more precisely the terms of the debate that enveloped rhetoric in the period of its occlusion between approximately 1650 and 1800. For decades historians of rhetoric have been conscious of the broad and virulent attack on rhetoric, both as practice and as theory, in the seventeenth and eighteenth centuries. In com­ parison to its centrality in the Renaissance and its conspicuous reinvention in late modernity, the decline of rhetoric in the intervening period is striking. Yet increasingly scholars have begun to show that any history of rhetoric in this period must go beyond the headline critiques of the art of persuasion mounted by many of the leading philosophical authorities of the age. Indeed, a number of sophisticated studies have begun to appear that trace the ironic afterlife of rhetorical categories in intellectual projects that both emblematize eighteenth-century inquiry and eschew any overt allegiance to rhetoric as a disciplinary formation (see David L. Marshall, "Early Modern Rhetoric: Recent Research in German, Italian, French, and English," Intellectual History Review 17 (2007): 75-93). This review examines some of the issues involved in the problem of language in early modern thought by tracing them through recent work on Port-Royal, Locke, Vico, and—briefly—Herder. As Delphine Reguig-Naya attests time and again in her recent treatment of Port-Royal writers on the subject of language, the ideal for thinkers such as Antoine Arnauld and Pierre Nicole is often a kind of transparency in which language becomes a window on the mind free from distortion (p. 35). Thought is presumed to exist independently of its expression and, as a result, the task of expression is to render faithfully something already fully formed internally. This basic assumption about the separability of thought and language is related to a series of other points of departure that mark the Port-Royal school and figure prominently in many early modern critiques of 226 RHETORICA rhetorical assumptions about language: that the word and not the sentence is the more basic linguistic unit (p. 39), that syntax ought to mirror the structure of thought (p. 73), that representations arrived at arbitrarily are preferable to the lines of inquiry set in motion by the myriad formulations of resemblance (p. 93), that the mind moves much more quickly than speech and on a different track (p. 187), and that the equivocation of terms is the most dangerous problem posed by the embodiment of thought in signs (p. 195). Yet precisely because Port-Royalist anthropology owed so much to the Christian sense of the fall, rhetoric is also understood to be inevitable. If the sensuality of rhetorical address is suspect, it can (and must) be used on behalf of the good. Thus, even if enthymemes are characteristic of the kind of compromises and abbreviations that the tongue must make in order to keep pace with the brain, they are also so natural that they cannot simply be legislated out of existence (p. 63). Likewise, despite its reliance on the equivocating quality of resemblance, metaphor is endemic in language (p. 470). If the traditional domain of rhetorical self-consciousness—direct oral exchange—is more dangerous because of the diversity and potency of the various sensual media in play, the Port-Royalists place an equally rhetorical emphasis on the particular form of language that was the staple of hermeneutic activity—namely, textual...

In his Holy Sonnets, the English Renaissance poet and divine John Donne (1572–1631) gives voice to powerful emotional outbursts. Previous critics have mostly been concerned with the religious context and theological positions of the sonnets. This study rather attempts to isolate the psychological context of the poems by relating them to the early modern discourse on the passions. In order to grasp the pathos of Donne’s Holy Sonnets, we need to consider the advice on how to handle violent emotion in such treatises as Thomas Wright’s The Passions of the Minde in Generall (1604) and Edward Reynolds’s A Treatise of the Passions and Faculties of the Soule of Man (1640).

Historians of science resist recognizing a role for mathematics in The Origin of Species on the grounds that Darwin’s arguments are inductive and mathematics is deductive, while rhetoricians seem to oppose the idea that deductive mathematical arguments fall within the jurisdiction of rhetorical analysis. A close textual analysis of the arguments in The Origin and a careful examination of the methodological/philosophical context in which Darwin is doing science, however, challenges these objections against and assumptions about the role of mathematical warrants in Darwin’s arguments and their importance to his rhetorical efforts in the text.

Phishing e-mails deceive individuals into giving out personal information which may then be utilized for identity theft. One particular type, the Personal Solicitation E-mail (PSE) mimics personal letters—modern perversions of ars dictaminis (the classical art of letter writing). In this article, I determine and discuss 19 appeals common to the PSE. These appeals were established first by conducting generative rhetorical analysis, then by volunteer coding, on 170 e-mails collected over a 12-month period. After defining these categories, I show how these letters are excellent twenty-first century teaching tools for pathos-based argumentation, logical appeals, the creation of ethos, and kairos in the development of perceived exigency.

Genre use entails a rhetorical response to an exigence in the writer's context. In one category of genres, which the author calls temporal genres, linear time constitutes a major exigence to which writers must respond. Temporal genres, such as annual reports and status reports, call for writers to publish texts because a certain amount of time has passed, even if they are not yet ready to do so. The first annual report of the Privacy Office of the Department of Homeland Security reveals an ineffective ethos and discontinuities between the mission of the office and that of the department. But the second annual report reveals a more effective ethos and greater harmony between the missions. This study shows how the requirement to report can force writers to decide existential issues of identity and mission.

As advice books on caring for the home become more popular, they become more specialized. This essay analyzes one target niche of domestic advice: cleaning books for men. The authors of books like Clean Like a Man adopt as their primary persuasive strategy an ethos that establishes their own masculinity and, by extension, affirms the masculinity of readers. Though they explicitly argue for more equitable sharing of domestic tasks, the ethos adopted by the authors reveals general ambivalence about the changing notions of masculinity associated with such behaviors.

Abstract The author argues that we have chosen a rhetorical history that normalizes and silences rhetorical bodies. In response, the author exhumes an embodied history of rhetoric, reexamining the myths of the Greek goddess Metis as a means of enlivening rhetorical theory and history. The author then connects these myths to other rhetorical traditions invoked by Hélène Cixous and Gloria Anzaldúa, connecting Metis to Medusa and to mestiza consciousness. The author affirms the rhetorical power of the body, specifically of those bodies that challenge rhetorical norms. Notes 1I thank generous RR reviewers Richard Enos and Michelle Ballif for their advice and assistance with this essay. 2In Grosz's words, "[T]he body has remained a conceptual blind spot in both mainstream Western philosophical thought and contemporary feminist theory" (Volatile 3). The body then becomes "what is not mind … implicitly defined as unruly, disruptive, in need of direction or judgment, merely incidental … a brute givenness which requires overcoming" (Volatile 3–4). 3Thanks to Richard Enos for his thoughtful comments in reviewing an earlier draft of this manuscript. 4Disability studies scholars use the term normate to designate the unexamined and privileged subject position of the supposedly (or temporarily) able-bodied individual. The word normative also converts the idea of normalcy into an active process—norms "are" but they also "act"—we live in a culture in which norms are enforced, a normative society. It can—and has—been argued that in antiquity there was not a concept of normalcy per se. But as Lennard Davis writes, although the word normal appeared in English only in the mid-nineteenth century, "before the rise of the concept of normalcy … there appears not to have been a concept of the normal, but instead the regnant paradigm was one revolving around the word ideal. … [I]n the culture of the ideal, physical imperfections are not seen as absolute but as part of a descending continuum from top to bottom. No one, for example, can have an ideal body, and therefore no one has to have an ideal body" (Enforcing 105). Yet Aristotle had more than one concept of ideality—he expounded on the idea of the mean, for instance. He outlined the idea of both an absolute mean, a method for measuring humans against one another, and a relative mean, a system for disciplining oneself (Nicomachean Ethics II 6–7). I would argue that the commingling of these imperatives results in a normative culture or society—both the upheld fiction of perfection and the systematic self- and Other-surveillance and bodily discipline of normative processes. 5This is true for women particularly, but the stigma of femininity is also applied to men. For instance, Demosthenes was said to have been soft and lame because he spoke with a stutter and had an overly feminine demeanor. Physical disability is mingled with femininity to discredit him—see his exchanges with Meidias in particular and Cicero's investigation of Demosthenes' self-education in De Oratore. The story of Demosthenes that has been popularized holds that through rhetorical practice Demosthenes overcame these "impediments" to become a great orator (see Hawhee; Fredal). The possibility that Demosthenes' difference could have queered his bodily/rhetorical performance in a generative sense is not addressed—indeed, any such transgressive possibility is ignored, despite that fact that other historians convincingly challenge the narratives of overcoming and passing that have been ascribed to Demosthenes (see Martha Rose). 6In contrast, an abstract, flawless (male) body becomes a tool for norming. As (Plato wrote and) Socrates said in the Phaedrus, "[A]ny discourse ought to be constructed like a living creature, with its own body, as it were; it must not lack either head or feet; it must have a middle and extremities so composed as to suit each other and the whole work" (128). 7In the Phaedrus, Plato could be seen to change positions slightly, suggesting that certain forms of more "scientific" and therefore "noble" rhetoric might be acceptable (see White; Ramsay; McAdon; Solmsen for a range of readings). 8I gesture here to the work of Rosemarie Garland-Thomson and her book Extraordinary Bodies: Figuring Physical Disability in American Culture and Literature, foundational in disability studies. Garland-Thomson was one of the first scholars to show that "seeing disability as a representational system engages several premises of current critical theory: that representation structures reality, that the margins constitute the center, that human identity is multiple and unstable, and that all analysis and evaluation has political implications" ("The New Disability Studies" 19). These premises are also the premises of this essay. 9Hawhee's linkages between mêtis and wrestling, and then between wrestling and rhetoric, provide an interesting image for this form of intelligence: "the corporeality of mêtis" as "struggle" or "the swarming mass of cunning craftiness and flailing limbs" (46, 45). 10In Randy Lee Eickhoff's recent translation of the Odyssey, he points out that Odysseus, considered to be another exemplar of mêtis, uses the name me tis or "no man" as a pun (n4; 404). 11 Mêtis has the practical advantage (and perhaps theoretical disadvantage) of "disappearing into its own action [so that] it has no image of itself" (de Certeau 82). Mêtis cannot be contextualized or schematized because each time it occurs in a context, it shifts that context, and each sequence it is inserted into is distorted (de Certeau 83–84). 12In the classical context, Homer, the mythical seer Tiresias, Oedipus, the great orator Demosthenes, Paris's killer Philoctetes, Croesus's deaf son, and others form our view of disability. In these stories, typically, disability impels narrative through the themes of overcoming, compensation, divine punishment, and charity. 13As I have previously argued, we can also view mythical discourse as, in the words of Susan Jarratt, "capable of containing the beginnings of … public argument and internal debate" (35). Despite the idea, advanced by Eric Havelock in particular, that myth was rote and didactic, we might see myth as being connected to the body, as being highly rhetorical, as being an arena for mêtis—thus my retellings hopefully honor this spirit (see also Slatkin). 14The myth of Metis can be traced as far back as Hesiod (Theogony lines 886–900). 15It is worth noting that these ableist accents on the denunciation of mêtis are also accompanied by a distinct ethnocentrism and even xenophobia. The word metic meant immigrant in ancient Athens. The word is a compound of the words change (meta) and house (oikos), and literally meant someone who changed houses. Many of Plato's attacks on the flexibility, malleability, and the bodily materiality of rhetoric are aimed at the Sophists, metic non-Athenians, and are part and parcel with a larger ideological agenda. 16 Techne was similarly made practical. As Janet Atwill explains in Rhetoric Re-Claimed, techne, when it is allied with mêtis (as it is by the Sophists), "deforms limits into new paths in order to reach—or, better yet, to produce—an alternative destination" (69). Yet we now refer to technai, handbooks full of sets of rules and examples, when we think of techne. William Covino argues that "reactions against the Sophists contributed to the establishment of rhetoric as techne without magic" (20). This distortion is similar to the attempt to ally mêtis only with the forms of knowledge Plato and Aristotle most highly value—to make it precise, a science, as Aristotle does. 17When defining phronesis in the Nicomachean Ethics, Aristotle never truly rules out the idea that one would need some form of cunning intelligence to have "prudence," and the version of phronesis he outlines is certainly an abstract form of knowledge. He suggests that to have prudence one must understand particulars as well as universals. Yet the version of phronesis that was later adopted—for instance as one of the Medieval four cardinal virtues—sheds much of this uncertainty and avoids reference to cunning intelligence. 18There also may have been a familial connection between Hephaestus and Medusa—in some myths the two are sexual partners. Their child, Cacus, was said to be a fire-breathing giant. Cacus was said to eat human flesh and nail human heads to his door. Killing him was one of Heracles's twelve labors (Graves, The Greek Myths 158). This link is not made by all scholars, though the story shows up in Ovid and in Virgil's Aeneid. 19Often, Medusa wasseen to symbolize "artful eloquence." For instance, Coluccio Salutati in the fourteenth century and Nancy Vickers in the twenty-first both argue for this reading. As Salutati suggests, the snakes on her head might be seen as "rhetorical ornaments … instruments of wisdom" because snakes are "reported to be the most cunning" (55). In this interpretation Medusa turns an audience to stone not because of her looks but because of her rhetorical power—her audience "so convinced of what they have been persuaded that they may be said to have acquired a stony quality" (56). Vickers goes further, sourcing this connection back to Plato (254). She also argues that Medusa's "stoning" be seen as a rhetorical power, an ability to change the audience's state of mind, accompanied by a somatic effect. Finally, she suggests that Medusa's rhetorical power might represent the freezing of us all before the specter of the feminine—and she asks what we might do to reverse a legacy of neutralization and appropriation of the Other. 20As an example of the ways that myths crucially disagree with one another, we can see that in Homer's version of the story, Medusa comes into the world with her head of snakes. I think such differences reveal quite marked transitions in and contestations of signification. 21Of course it matters very much whether Medusa was raped or not. As Patricia Klindienst Joplin has argued, this rape has often been elided, and responsibility for it shifted away from Poseiden to Athena. She suggests that this shifting of responsibility essentially excuses men's violence toward women and thus silences women further. 22Detienne and Vernant write that mêtis was often symbolized by the octopus. Thus this connection to the octopus of mêtis may not have been coincidental. Certainly the original Medusa myth relied upon a reference to the dangerous, trapping "knot made up of a thousand arms" that the octopus represented and that conveyed a sense of the powerful double-ness and unpredictability of mêtis (38). 23Graves writes that vials of Medusa's blood were widely distributed: The blood had the power both to kill and to cure (Greek Myths 175). There are many contradictory stories about who received the blood, who distributed it, and who used it for good, who for bad (Greek Myths 175). 24The myth may also express a male fear of Medusa's creative power—she is so "procreative" that her children Chrysaor and Pegasus spring from her dead body (Graves, Greek Myths 127). 25I would argue that as teachers, we need to avoid the temptation to "eat" mêtis and wrest control over knowledge away from students. Students' cunning strategies and divergent expressions may threaten us or challenge us, but we cannot believe that mêtis is something we use on students, that we can be the sole tricksters, holding student bodies captive. Nor can we use the brute force of Zeus or Perseus to coopt their power when it threatens us, to subordinate their thinking bodies. 26The French word métis is related to the Spanish word mestizo, both coming from the Latin word mixtus, the past participle of the verb to mix and connoting mixed blood. 27In critical theory the concept of metissage also locates and interrogates the ways that certain forms of knowledge have been relegated to the margins, and thus this concept links usefully to the stories I have been reanimating. Metissage, obviously etymologically linked to mêtis and meaning mixture or miscegenation, has been used as a critical lens through which one might observe issues of identity, resistance, exclusion, and intersectionality. Relying upon metaphors of mixture that are biological and cultural, this concept of metissage both is like and is what Gloria Anzaldúa refers to when she writes about mestiza consciousness. (See Steinberg and Kincheloe; Hardt and Negri; Gruzinski; Glissant.) 28Coatlalopeuh later becomes conflated with the Virgin of Guadalupe after the Spanish Roman Catholic conquest of Mexico. 29Carrie McMaster also suggests that we might learn from Anzaldúa's writing about her own bodily difference—having experienced congenital disease, chronic illness, disability—to "draw non-homogenizing parallels between various embodied identities" ("Negotiating" 103). In Anzaldúa's own words, "[T]hose experiences [with disability] kept me from being a 'normal' person. The way I identify myself subjectively as well as the way I act out there in the world was shaped by my responses to physical and emotional pain" ("Last Words?" 289). From this we can make some suggestions about the epistemological entailments of mestiza knowledge—it comes from unique, never "normal," bodied experiences. The "leap" that should be encouraged, then, is to see such situated knowledge as vital and perhaps even central to human experience. The "abnormal" body is not something given to women symbolically as a form of derogation; it is an engine for understanding and thus has serious rhetorical power.

Working from the premise that public input is essential to science policy deliberations, we analyze how two recent works of public communication about climate change (An Inconvenient Truth and Climate Change Show) draw on the rhetorical resource of apocalyptic narrative explanation to promote scientific fluency and inspire citizen engagement in the issues. By weaving together the proofs of ethos, logos, and pathos within a framework of cultural rationality, these narratives illustrate available means of persuasion for stimulating the public's informed participation in science policy discussions.