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affect and writing ×

February 2021

  1. The affect and effect of asynchronous written feedback comments on the peer feedback process: An ethnographic case-study approach within one L2 English doctorate writing group
    Abstract

    This ethnographic case-study examines the impact of asynchronous written feedback comments on the peer feedback process within one doctorate writing group. The doctorate students were interviewed retrospectively about their perceptions of effective feedback comments. Affective components (e.g. hedging devices) and effective components (e.g. revision comments) within the reviewers’ feedback comments, and external components (e.g. reviewer competency) that influence the peer feedback process were induced from the interview transcripts using a grounded theory approach. Further evidence that these identified components impact the feedback process appreciably was triangulated from the analysis of two other datasets; the participants’ asynchronous written feedback comments and revision plans. The results show that the participants used much affect in their written feedback exchanges, and this affect had a strong impact on the effect of their feedback process. Thus, written affective language can play a significant role in how an author interprets and implements feedback comments. This suggests that affect can play a prominent role in helping to develop more effective feedback practices within writing groups. Helping writing communities develop a better understanding of affect within asynchronous written feedback comments can only help them to develop more useful feedback practices.

    doi:10.17239/jowr-2021.12.03.02
  2. The relationship between middle and high school students' motivation to write, value of writing, writer self-beliefs, and writing outcomes
    Abstract

    Most time spent writing in schools is typically in the form of writing practice, often in short-form writing assignments, and focused on the mechanics and cognitive approaches to writing, rather than motivation. Research has only recently begun to document a direct relationship between writing achievement and writing motivation, but so far concludes that the two constructs do inform each other. Therefore, for the present study, we independently examined the impacts of motivation to write, students’ perceived value of writing achievement, and students’ self-belief as writers on their writing outcomes. Focusing on middle and high school classrooms, we triangulated data through students’ writing samples, students’ writing scores from the Test of Written Language-IV (TOWL-4), and students’ writing achievement provided by teacher ratings. Our study adds support to previous work on writing motivation by demonstrating that middle and high school students’ motivation to write is correlated strongly with their writing achievement. To expand on our results from this study, additional research is needed to better understand the relationships between writing motivation and the complex, intersecting identities students bring with them into their writing.

    doi:10.17239/jowr-2021.12.03.03
  3. The role of achievement goal orientations in the relationships between high school students' anxiety, self-efficacy, and perceived use of revision strategies in argumentative writing
    Abstract

    This study examined the relationships between writing anxiety, writing self-efficacy, and perceived use of revision strategies in high school students with different achievement goals as they learned argumentative writing in English Language Arts classrooms. Three achievement goal orientation profiles emerged from a sample of 307 American high school students on the basis of their mastery, performance-approach, and performance-avoidance goal orientations: Low on All, Average on All, and High on All. These three profiles of students significantly differed with respect to their writing anxiety and their perceived use of revision strategies. Writing self-efficacy mediated the effect of writing anxiety on the perceived use of revision strategies for students in the Average on All profile only. The findings suggest that students are diverse in their motivational and affective experiences with respect to argumentative writing, and caution against using a one-size-fits-all approach for teaching argumentative writing to students.

    doi:10.17239/jowr-2021.12.03.05

January 2021

  1. Social Justice in an Online Classroom: A Place-Based Approach to Belonging
    Abstract

    While online learning and community engagement are not necessarily adversarial, this article explores the tensions between the two and how an online rhetoric course adapted place-based pedagogy to explore the idea of belonging. The assignment described here leverages online learning while sponsoring community engagement. The assignment invites students to learn about and participate in social justice action that, while accomplished virtually by way of Web 2.0 technologies and spaces, still connects students to the places that are significant to them. Such an approach is inherently invested in place-based pedagogy that frames social justice as abstract and complex issues that not only affect nation-states, but that also have tangible implications for privileged and marginalized groups in local communities (Flynn et al., 2010).

    doi:10.31719/pjaw.v5i1.73
  2. Writing From “The Wrong Class”: Archiving Labor in the Context of Precarity
    Abstract

    This article explores the methodological impact of building and curating a transnational archive of working-class literacy practices, spanning themes of vocation, immigration, gender, race, and disability, from the ground up alongside the Federation of Worker Writers and Community Publishers. The article focuses particularly on how our disciplinary methods might be (re) shaped within a context of precarity when working with/archiving the literacy practices of disenfranchised populations. I argue that such precarity shapes how our methods/methodologies account for material realities—the laboring of bodies, influx of finances, physical conditions of the community involved—and changing social conditions that affect not only archival creation but also sustainability. I illustrate how The FWWCP Archival Project responded through a kitchen-table ethos in order to design the archive with the community’s expertise at the forefront.

    doi:10.25148/clj.13.2.009069
  3. Ultrasound, Gender, and Consent: An Apparent Feminist Analysis of Medical Imaging Rhetorics
    Abstract

    ABSTRACT This article uses an apparent feminist approach to engage a two-part research question: First, does gender affect the frequency with which people become subjects of medical digital imaging? Second, how do the subjects of medical digital imaging become persuaded to accept this role? Engaging with medical imaging and the technical communication surrounding it as an assemblage of technical rhetorics (Frost & Eble) and thus a technology, this project shows that women are more commonly scanned as a result of social biases. Further, this article argues that the ubiquity of scanning of women’s bodies has implications for political agency and privacy and for technical communicators’ understandings of efficiency. This study is preliminary but presents compelling evidence that further research on the technical communication surrounding gender and medical imaging is necessary.

    doi:10.1080/10572252.2020.1774658

2021

  1. Welling Desire and Affective Rupture: Helping Students Become Hopeful Writers
    Abstract

    This article reports on an IRB-approved study conducted in a college preparation writing workshop. Using affect theory as a framework for exploring participants’ writing experiences, I theorize the phenomenon of affective rupture, a tension between the affect students experience while writing in school and their belief in the value of school-based writing. I describe three patterns of behavior students use to respond to affective rupture: downplaying their own ability or capacity, willing themselves to write, or becoming apathetic about writing. While these patterns are likely familiar to composition teachers, there has been little research exploring their affective roots. I also identify a fourth response that temporarily interrupts students’ negative affective trajectories. I provide a theoretical and practical understanding of this productive response, which I call hope. I conclude by suggesting how teachers might encourage and sustain hope.

  2. Centering the Emotional Labor of Writing Tutors
    Abstract

    Writing consultants regularly perform emotional labor. They suppress or express emotions to welcome clients and invoke enthusiasm to cultivate writers’ confidence. Because emotional labor performs these crucial functions, it merits focused attention in writing center studies. However, while research has considered the emotional needs that writers bring, scholars have not yet sufficiently examined the affective engagements that consultations require of writing consultants. The first section of this article presents a case for treating affective dimensions of tutoring as labor. The second section analyzes five tutor-training manuals using the Specific Affect Coding System (SPAFF) to identify references to emotion and affect in the texts. This analysis shows that these tutor training manuals offer limited or indirect discussions of emotional labor and neglect the fact that relational work is just as much a practiced skill as cognitive work. The final section offers implications and proposes ways these manuals could start more robust discussions of emotional labor to further writing center goals of creating supportive, collaborative environments. By teaching and valuing the emotional labor of tutors, writing centers can become more inclusive places and mitigate factors that lead to burnout.

    doi:10.7771/2832-9414.1962

December 2020

  1. Silence, Sound, and Affect
    Abstract

    The present paper offers a subjective overview of approaches to affect. Research on affect accelerated in the last two decades within several disciplines, in response to different concerns and research questions, energized by new research in psychology and, more recently, neuroscience. But while affect studies scholars agree that emotions, amplified by the media, course through all social relations and electrify our entire bodies, scholars attracted to specific clusters of theories have little to say to each other. To remedy this situation, I attempt to bridge several seemingly incompatible strands of research on affects in psychology, cultural studies, and media studies, in order to bring out commonalities and patterns that may prove useful for reading literature and other cultural artifacts. Defining affects, I refer to the practice of tuning musical instruments to a specific pitch as an analogy for the way affects resonate from the macro to the micro levels of social life.

    doi:10.29107/rr2020.4.3
  2. Video tutorials as academic writing and research support for students of International Business
    Abstract

    Many studies have made claims for the positive effects of multimedia in education; however, there is a lack of systematic and comparable research, especially when it comes to video tutorials. This study evaluates the use and benefits of short screencast video tutorials, produced with Camtasia and published on YouTube, in preparing students for research-based writing assignments. The study employs a multi-method research design, comprising an analysis of video-tutorial viewership data from YouTube and a student questionnaire on the perceived benefits of these video tutorials. The data on how the tutorials are used, as well as the questionnaire responses, enable us to highlight which aspects of these tutorials positively affect the learning process, and importantly, how such tutorials should be adapted to be more useful. Findings indicate that the use of such tutorials is more dependent on the type of information included (e.g., theory, instructions or examples), than their length (within the range of three to six minutes). Additionally, novice, introductory-level students appear to have received greater benefit from the tutorials than students with some previous academic writing experience.

    doi:10.18552/joaw.v10i1.592
  3. Asynchronous Collaboration: Bridging the Cognitive Distance in Global Software Development Projects
    Abstract

    Research problem: The role that physical, temporal, and cultural distances play in global software development projects has been well researched. Culturally diverse teams separated by physical distances across multiple time zones face significant challenges in collaborating effectively with each other. This article examines a fourth dimension-cognitive distance-that relates to the problem-solving style of teams that can also have an impact on their ability to collaborate successfully. Research questions: 1. Does cognitive distance affect communication among global software development teams collaborating with each other? 2. How does cognitive distance affect the sentiment/emotion of global software development teams collaborating with each other? Literature review: Prior research shows that collaboration among teams on global software development projects is impacted by practices to manage collaboration; appropriate use of collaboration technologies; collaboration readiness that relates to individual characteristics such as personality traits, motivation, and trust; and shared understanding in group problem-solving. While shared understanding has looked at the effectiveness of the use of common language and knowledge sharing, it has not examined how differences in problem-solving styles of geographically dispersed teams impact their ability to collaborate successfully. Methodology: We examined project artifacts and email communication among geographically dispersed teams within a global software development project. From the project artifacts, we examined tasks allocated to different teams. From the emails, we established the communication network and volume of communication, and performed a sentiment analysis on email content. This analysis allowed us to observe not only the quality of communication among the teams but also the sentiment/emotion that reflected how well they were working together. Results and discussion: Managing teams that vastly differ in problem-solving styles and tasks requires that project managers be aware of these differences and introduce liaisons that reach across the teams to help bridge the cognitive divide.

    doi:10.1109/tpc.2020.3029674
  4. An Analysis of the Academic Environment in Business and Professional Communication
    Abstract

    While previous research in business communication has surveyed business and professional communication instructors regarding their courses, it has not yet asked instructors about additional factors that affect their ability to teach and their students’ ability to learn. These factors include job satisfaction, institutional and collegial support, academic rank, physical teaching environment, teaching and learning resources, and student issues. This study examines the results of a survey of business and professional communication instructors regarding these factors, discusses implications for the disciplines of business and professional communication, and suggests additional avenues for advocacy and research.

    doi:10.1177/2329490620949862

November 2020

  1. Rhetoric by Accident
    Abstract

    ABSTRACTThis essay presents a concept of rhetoric by accident, which understands accidents in regard to the materiality of affection (i.e., the condition of being affected) and in regard to the unconditioned rhetoricity of affectability. The concept of accidental rhetoric put forth depends on the ontological condition of openness, so first affect is stipulated in relation to the porousness of material life to explain the inevitability of affection and provide the basis for understanding rhetoric by accident. Then the accident is defined in alignment with material openness. Rather than consider accidents in terms of human control over contingencies, accidents are defined by the contingency of purposiveness to affection. That affect occurs without purpose means that beings experience rhetoric without a plan (i.e., by accident). The essay then considers how rhetoric by accident is part of any particular rhetoric's existence, namely as a horizon of evolution and diversification for rhetoric.

    doi:10.5325/philrhet.53.4.0353
  2. Multimodal Attitude in Digital Composition: Appraisal in Elementary English
    Abstract

    <p>Video making and sharing have the potential to represent attitude in powerful ways and have become everyday literacy practices for many children. Research has only recently attended to the multimodal grammars of attitudinal meaning that characterize filmic media, while providing few examples of the successful teaching of these semiotic principles to elementary students. This article reports original research conducted in two schools over two years with elementary students (ages 9 to 11 years). It examines students' application of semiotic knowledge of the appraisal framework to communicate attitudinal meanings multimodally through film. Attitudinal meanings in the appraisal framework are categorized as affect, judgment, or appreciation, and can be communicated through discourse and multimodal texts. The students learned to configure multiple modes, including speech, written text, image, gaze, facial expressions, body movement, posture, gesture, and sound, to communicate attitude in their films. The findings provide an exemplar for the teaching and analysis of students' filmmaking that applies systematic, multimodal grammars for communicating attitude. The findings are significant because interpersonal language is a major semiotic system of English, and visual texts now feature prominently in digital communication environments. </p>

    doi:10.58680/rte202031022

October 2020

  1. Precarious Data: Affect, Infrastructure, and Public Education
    Abstract

    This essay contributes to scholarship on precarity and rhetoric by exploring how participatory epideictic rhetorics, data, and infrastructure contribute to precarity. We concentrate on how shared data practices (i.e., systems for archiving, storing, distributing, and communicating information) produce and sustain human/material vulnerabilities for users, developers, and systems with observational research of VirtualLearners, a business that created, aggregated, and sold data (i.e., videos, texts, and games) to educators. We argue that VirtualLearners’s glitching online ratings system and its associated data nurtured user precarity by encouraging barriers to education, the basis of economic and social mobility. In this essay, we expose VirtualLearners’s backstage computational techniques and tactics that transformed the rhetorical capacities made available to students and teachers. As part of this study, we introduce the concept of affective data technologies to explain how publics are encouraged to become invested in data practices that can make them complicit in their own precarity.

    doi:10.1080/02773945.2020.1814397
  2. The Role of Discourse Knowledge in Writing among First-graders
    Abstract

    Theoretical models of early writing support the importance of discourse knowledge to writing (Bereiter & Scardamalia, 1987; Berninger & Winn, 2006). However, there is limited research on the relationship between discourse knowledge and writing among beginning writers. This study explored whether fall, spring, and change in discourse knowledge predicted first-graders' end-of-year writing. Three hundred eighty first-graders were given a discourse knowledge interview in the fall and spring assessing knowledge of writing production procedures, substantive processes, story elements, and writing motivation. Additional fall assessments included handwriting fluency, spelling, reading, and vocabulary. Students' narrative and descriptive writing was assessed at the end of the year. Hierarchical linear modeling showed that fall discourse knowledge and knowledge gain variables were not consistent predictors for writing outcomes. However, a more consistent relation was found between spring discourse knowledge and writing achievement, where production procedures predicted writing in both genres while substantive processes and story elements only predicted narrative writing. This study extended findings from earlier research by examining the discourse knowledge and writing achievement of young students.

    doi:10.17239/jowr-2020.12.02.05
  3. Inductively Versus Deductively Structured Product Descriptions: Effects on Chinese and Western Readers
    Abstract

    This study examines the effects of inductively versus deductively organized product descriptions on Chinese and Western readers. It uses a 2 × 3 experimental design with text structure (inductive versus deductive) and cultural background (Chinese living in China, Chinese living in the Netherlands, and Westerners) as independent variables and recall, reading time, and readers’ opinions as dependent variables. Participants read a product description that explained two refrigerator types and then recommended which one to purchase. The results showed that Chinese readers rated readability and persuasiveness higher when the text was structured inductively whereas Western readers rated these aspects equally high for the inductively and deductively structured text. The results suggest that culturally preferred organizing principles do not affect readers’ ability to read and understand texts but that these principles might affect their opinions about the texts.

    doi:10.1177/1050651920932192

September 2020

  1. Building Psychological Safety Through Training Interventions: Manage the Team, Not Just the Project
    Abstract

    Background: Successful team collaborations require psychological safety (PS)-a measure that addresses how individuals perceive their own behaviors in a team, allowing members to be comfortable being themselves. Technical communication curricula do not engage deeply with managing the socioemotional components of collaboration. Literature review: Scholarship addressing hundreds of teams with thousands of members concludes that psychological safety has a direct influence on task performance. Few studies track psychological safety across a team's lifecycle, and different professions exhibit a wide range of PS values. Extensive research indicates that collaboration can be improved by training. Research questions: 1. Will a targeted training intervention produce higher levels of psychological safety? 2. Does team duration affect teaming success as exemplified by psychological safety, satisfaction, and cohesion? Methods: Our multisite longitudinal study surveyed 215 students in 50+ short- and long-term teams to understand the effects of a specific training intervention (a PS learning module). Results and discussion: Training had no significant impact, but targeted training might still increase psychological safety. Short-term teams experienced significantly better psychological safety over long-term teams, and psychological safety improved the more time members spent in teams. Comparisons within longitudinal intervals were also significant, indicating that different team contexts influenced our results. Implications and future research: Results suggest that incorporating team-specific training may facilitate building a personal awareness of interdependence among team members. Moreover, research should account for contextual differences and use longitudinal team self-assessments. Future research should concentrate on identifying a range of viability for PS useful in benchmarking.

    doi:10.1109/tpc.2020.3014483
  2. Empowering the Process: Redefining Tutor Training Towards Embodied Restorative Justice
    Abstract

    Writing center training often teaches tutors to be aware of the “writer not the writing” (North) across from them—the whole person —but tutors are less-informed on how to bring their whole person to sessions. In this article, we question how tutors can practice restorative justice if they aren’t aware of the harm, hurt, or, even at times, healing that our whole person, as tutors, can bring to the table. To do this, we weave together stories of and theoretical influences on the planning and implementation of our undergraduate writing center theory and practice course. Further, we provide a course model for administrators interested in moving away from tutor training as a set of how-tos and inoculations, and toward a more embodied training that relies on centering the experiences of the whole student and the whole tutor in the writing center. Similar to our time together teaching the writing center theory and practice course, we include here an ongoing conversation alongside the main text in which we reflect on our experience and model the ongoing critical reflection necessary to embody a restorative justice ethos. Keywords : restorative justice, tutor training, wholeness, canon “Similarly, issues around gender, race, ethnicity, religion, class, sexuality, and physical ability will inevitably arise in a writing center and the available responses to these issues vary greatly among cultures. A general, short text such as The Bedford Guide for Writing Tutors cannot adequately cover all possible situations and issues, and so we invite you to explore more deeply with your tutors the concerns of subjects that affect the writers who visit your writing center.” (Ryan and Zimmerelli, 2016, p.VI) During the summer of 2019, we (Shelby, Floyd, and Rachel) met together in a conference room that was always too hot and crowded with obnoxiously loud chairs. We were meeting to discuss plans for the upcoming writing center theory and practice course for the Fall 2019 semester. Shelby, a master’s student; Floyd, a PhD student; and Rachel, a PhD candidate, met to talk about the course they would be working on together. Rachel, as the instructor of record, created an agenda for the meeting that included looking over previous versions of the course, the service learning component, and what Shelby and Floyd’s roles would be, as two graduate student teaching assistants. We talked about our respective experiences in tutor training courses and how that preparation looked unlike what we had all come to know as writing center work, particularly when we considered the movement the Writing Center @ MSU was undergoing as we rolled out our Language Statement . Our “rollout” included a Speaker Series of invited lecturers and focused workshops on languaging in the center. We felt more traditional writing center training courses often create a utopian ideal and then complicate it, retrofitting the course to accommodate a checklist of writer identities. However, it was the complications of writing center work that felt more urgent for us in light of our center’s current initiative. We asked ourselves, how do we get new tutors, in just 15 weeks, to do this complex people-work in a way that is responsible to marginalized folks who are disserved by the institution. It was our responsibility to construct a primer that is built on social truths like systemic oppression. Accordingly, we began to construct a course that worked against writing center commonplaces and toward a social justice framework that we hoped would foster a more equitable, embodied, and human tutoring practice. Our epigraph, pulled from Ryan and Zimmerelli’s (2016) The Bedford Guide for Writing Tutors , one of the most ubiquitous tutor training guides, frames identity as “issues that might arise,” tertiary concerns to the foundations of writing center work. Conversely, we tried to create a new vision of what the “basics” of writing center work entails, shifting away from the traditional trope of introducing new tutors to writing centers via the pathway: North’s “Better Writer’s”>History>What is Tutoring>Styles>Types of Students. Shifting away from this comfortable pathway was welcoming for us as teachers but still unsettling for our new tutors. We leaned into this discomfort because for us, this act was one of restorative justice. In fact, when we deviate from that pathway, we might be more likely to see the harm that the WC, as an institution itself, is complicit in and work to neutralize it. We must stop onboarding people to orientations that do harm—we must begin to reduce the need for restorative justice as an after-thought and, instead, consider the history of writing center tutorial training and courses as unjust and reorient ourselves to centering marginalized voices and bodies as the explicit way of introducing newcomers to the field of writing centers. This reorientation to the work of tutor training, in our minds, is a restorative justice stance that lends itself to writing center faculty and staff who are the stewards of the profession—those of us who are charged with undoing the harm of writing center lore that was once held sacred. Given our experiences and understandings of this charge, in this article, we offer three stories from our unique perspectives working on this course that further illustrate how restorative justice work uses the whole person—writer, tutor, teacher, and administrator—to create a tutor training course centered on restorative justice. Further, we provide a course example for administrators interested in moving away from tutor training as a set of “how-tos” and inoculations, and toward a more embodied training that relies on centering the experiences of the whole student and the whole tutor in the writing center. As you read our article, we want to offer our intention behind the format. While textually we follow a fairly typical organization pattern, we’ve additionally interspersed the article with comments. We did this so that we could use our individual voices to talk back to our collective voice and reflect more personally on specific moments in our experiences. They also provide space for smaller ideas that don’t easily fit into the larger narrative of our article but that still have great importance. We think these comments are representative of collaborative writing in general, but more specifically, they represent what tutoring looks like: a back and forth conversation, sometimes, even, across time and space.

July 2020

  1. Market Affect and the Rhetoric of Political Economic Debates
    Abstract

    As I compose this book review, the 2020 presidential primary field is shrinking as fundraising targets are hit and missed and candidates who remain are promising to make medical care affordable for...

    doi:10.1080/07350198.2020.1776540
  2. Do Writing Errors Bother Professionals? An Analysis of the Most Bothersome Errors and How the Writer’s Ethos is Affected
    Abstract

    This study asks whether grammatical and mechanical errors bother business professionals, which of these types of errors are most bothersome, and whether such errors affect perceptions of the writer and their ethos. We administered a 17-question survey to roughly 100 business professionals whose roles are not primarily writing and communication within organizations. The findings show that business professionals are bothered by these errors and that the level of bothersomeness has increased from previous studies. Additionally, the findings show that participants have clear views of writers who make errors and that the context of the error matters. The authors conclude by offering implications for technical and professional communication.

    doi:10.1177/1050651920910205
  3. Affect and Wayfinding in Writing after College
    Abstract

    Preview this article: Affect and Wayfinding in Writing after College, Page 1 of 1 < Previous page | Next page > /docserver/preview/fulltext/ce/82/6/collegeenglish30804-1.gif

    doi:10.58680/ce202030804

May 2020

  1. The Ascent of Affect: Genealogy and Critique, Critical Semiotics: Theory, from Information to Affect, The Forms of the Affects and Touching Feeling: Affect, Pedagogy, Performativity
    Abstract

    ABSTRACT While claiming to be a much-needed corrective to the dual disappointments of structuralism and post-structuralism, one is starting to get the sense that affect may have simply inverted, rather than resolved, the binary of form/feeling. Yet emerging within and against the affective turn is a re-turn to structure as the condition of possibility for affectivity. From this re-turn, which I'll term affective formalism, is culled the transdisciplinary exemplars reviewed here: Ruth Leys's The Ascent of Affect, Gary Genosko's Critical Semiotics, Eugenie Brinkema's The Forms of the Affects, with a nod to Eve Sedgwick's Touching Feeling. Far from caging affect, these new (and not so new) books suggest a return to form, once again, with feeling.

    doi:10.5325/philrhet.53.2.0181

April 2020

  1. Investigating what feedback practices contribute to students’ writing motivation and engagement in Chinese EFL context: A large scale study
    doi:10.1016/j.asw.2020.100451
  2. Multimodal Language of Attitude in Digital Composition
    Abstract

    Communication using popular digital media involves understanding multimodal systems of appraisal for expressing attitude, which traditionally deals with emotions, ethics, and aesthetics in language. The formulation and teaching of multimodal grammars for attitudinal meanings in popular texts and culture is currently underresearched. This article reports findings from multisite qualitative research that developed students’ ability to use semiotic resources for communicating attitude multimodally. The research participants were 68 students (ages 9–11 years) from two elementary schools. Students learned how to use attitudinal language—affect, judgment, and appreciation—and applied this knowledge to multimodal design. The findings advance a leading system of appraisal for discourse by adapting the system to the multimodal communication of attitude in digital comic making in schooling. The research is significant because it demonstrates the potentials for augmenting students’ linguistic and visual semiotic resources to convey multimodal attitudinal meanings in contemporary communication.

    doi:10.1177/0741088319897978

February 2020

  1. The Body as a Site of Material-Symbolic Struggle: Toward a Marxist New Materialism
    Abstract

    ABSTRACT This essay explores how a physiological notion of affect, one predicated on the transsubstantial circulation of micro-materiality, provides useful connectivity among old and new materialisms. First, it explores nascent theories of energetic matter in Marxism as potential sites for new materialist extensions. Second, it proposes affect as a theoretical shorthand for the circulating flows of matter central to the physiological production, orientation, and materialization of bodily capacities, including the ability to reinvent political economic habituation from the perspective of difference. Third, it illustrates the contributions of a Marxist new materialism through a brief discussion of contemporary race politics.

    doi:10.5325/philrhet.53.1.0089

January 2020

  1. Staging Othello: Turning students into directors
    Abstract

    The *Othello* staging project invites introductory literature students to imagine that they are directing a new production of *Othello*. Students create a production proposal and poster that illustrate their directorial choices, using their original interpretation of the play as a guiding philosophy. This assignment successfully addresses many of the challenges associated with teaching an introductory-level, required "core" course of non-English-majors, as well as the challenges of teaching drama in general and Shakespeare in particular. Creative response assignments like this prompt can foster student engagement, mitigate student writing anxiety, and deepen student understandings of plays as living documents open to artistic interpretation.

    doi:10.31719/pjaw.v4i1.56
  2. The Resilience of Sensation in Urban Planning
    Abstract

    This article examines how sensation and affect make different kinds of resilience meaningful to communities. Through a case study, we analyze public deliberation about a proposal to expand interstates in Tampa, Florida. We describe how evidence introduced by opposing sides foregrounded conflicting sensory experiences. The resulting sensoriums upheld different aspects of the city’s identity as worth maintaining. Drawing from recent scholarship defining resilience as something that can always be done otherwise, we suggest that resilience is better understood as entangled with public affect. We argue that a key point for rhetorical intervention in city planning is considering which futures and visions of resilience are being imagined for publics.

    doi:10.13008/2151-2957.1295
  3. Dementia, Rhetorical Schemes, and Cognitive Resilience
    Abstract

    I argue for the importance of rhetorical schemes for understanding, diagnosing, and coping with forms of dementia. Schemes give salience (recruit attention), memorability (affect storage and facilitate retrieval), and aesthetic effects (induce a pleasurable emotional response) to configurations of language. They do so because of the way they play to neurocognitive pattern biases, like repetition, sequence, and position. Dementia is a condition under which language use degrades, alongside memory and attention, but pattern biases appear to remain and schemic configurations become more and more frequent in dementia speech. Rhetorical schemes, that is, are notably resilient to the forces that diminish language use in dementia.

    doi:10.13008/2151-2957.1301
  4. The Effects of Informal Training on Graduate Teaching Assistants’ Response Beliefs
    Abstract

    As recent studies have shown (Ferris, 2014; Reid, Estrem, & Belcheir, 2012), formalized types of pedagogical instruction may be less effective for new instructors than previously thought. As new instructors form beliefs about responding to student writing through their first years of teaching and training, they may continue to rely heavily on knowledge from various communities of practice (Wenger, 2000) outside of their current programs while shaping their beliefs about feedback. This study examines these informal influences on the feedback beliefs of first-year writing instructors. Specifically, this study uses both surveys and interviews with teachers in their first 2 years of teaching at a university in the United States to uncover influences on these individuals that result from informal training. The purpose of this study is to examine how personal experiences, values, or beliefs based on their own lives might affect the beliefs with which instructors respond to their students’ writing in the classroom. Findings suggest that informal training is a valuable tool to new teachers for motivating them to respond to student writing and should be taken into account in teacher training.

  5. Different Shades of Greenwashing: Consumers’ Reactions to Environmental Lies, Half-Lies, and Organizations Taking Credit for Following Legal Obligations
    Abstract

    Although corporate greenwashing is a widespread phenomenon, few studies have investigated its effects on consumers. In these studies, consumers were exposed to organizations that boldly lied about their green behaviors. Most greenwashing practices in real life, however, do not involve complete lies. This article describes a randomized 3 × 2 experimental study in the cruise industry investigating the effects of various degrees of greenwashing. Six experimental conditions were created based on behavioral-claim greenwashing (an organization telling the truth vs. its telling lies or half-lies) and motive greenwashing (an organization acting on its own initiative vs. its taking credit for following legal obligations). Dependent variables were three corporate reputation constructs: environmental performance, product and service quality, and financial performance. Compared to true green behavior, lies and half-lies had similar negative effects on reputation. Taking credit for following legal obligations had no main effect. Only in the case of true green behavior did undeservedly taking credit affect reputation negatively. Overall, the findings suggest that only true green behavior will have the desired positive effects on reputation.

    doi:10.1177/1050651919874105

December 2019

  1. Finding Stories in the Threads: Can Technical Communication Students Leverage User-Generated Content to Gain Subject-Matter Familiarity?
    Abstract

    Background: Previous research on user-generated content in technical communication focused primarily on non-traditional forms of technical communication outside of traditional institutions and organizations. User-generated content from the forum StackOverflow provides rich knowledge and stories behind problems faced by web and software developers. This study explores how technical communicators engage in this knowledge-rich content specific to web and software developers. Our findings provide insights into how researchers, instructors, and practicing technical communicators might leverage user-generated forum content in their work. Literature review: Previous research examined how user-generated content is a form of technical writing and technical editing. Furthermore, some research in technical communication has examined how technical user forums present a type of user-generated content to which technical communicators might add value. However, no research on user forums has explicitly examined how technical communicators engage in user forums to gain subject-matter familiarity or expertise. This study seeks to explore how technical communication students engage in user forums to troubleshoot coding problems. Research questions: 1. Are technical communication students able to successfully solve unfamiliar coding problems using user-generated content posted on the StackOverflow website? Are they able to identify the conceptual knowledge needed to solve the coding problem? 2. When learning about new, unfamiliar technical content, how do technical communication students search for information and decide which forum content to engage with? 3. Do technical communication students make meaning and actively fill knowledge gaps when they engage in new, unfamiliar technical content on StackOverflow? 4. After searching and reading through user-generated forum content to troubleshoot a coding task, do technical communication students feel confident enough in what they learned to teach someone else? Results: Most participants were unable to solve any of the coding problems using StackOverflow. Those who did successfully troubleshoot the coding problems exhibited more active scanning when selecting a search thread and made meaning of thread content more closely. Conclusions: Actively engaging and making meaning of thread content reveals insights into the stories behind the thread. These stories provide important details and clues for gaining subject-matter familiarity, but users must actively engage in meaning-making to access the stories and fill knowledge gaps. Practitioners and instructors can leverage content on StackOverflow to better understand coding problems. StackOverflow threads, along with other user-generated forum content, also give instructors insight into technical audiences and can be leveraged to teach students how to use primary research to better understand audiences. Researchers can continue to study how novice users interact with user-generated content by investigating how confidence levels affect meaning-making.

    doi:10.1109/tpc.2019.2946995
  2. E. Katsch and O. Rabinovich-Einy: Digital Justice: Technology and the Internet of Disputes [Book review]
    Abstract

    The reviewers feel that what makes "Digital Justice: Technology and the Internet of Disputes" so valuable is its relevance to a wide range of professional and nonprofessional applications, including healthcare, technology, e-commerce, social media and social relationships, law, and the workplace. Readers who use digital media for organizational and business communication can benefit from Digital Justice and its insights into disputes, access to justice, and the influence of digital media on barriers to justice. Ethan Katsch and Orna Rabinovich-Einy address the emerging disputes brought by the advancement of technology as well as the ways that these disputes could be resolved or prevented altogether. There has yet to be a dispute resolution and prevention process that works flawlessly in all cases, but the authors provide valuable insight toward what issues need to be addressed, as well as how and why these issues affect users involved in disputes.

    doi:10.1109/tpc.2019.2947000

November 2019

  1. Engaging in a University Curriculum Involving Sustainability Themes
    Abstract

    Writing about environmental and sustainability issues has grown in popularity, especially in lower-division writing courses. Yet, for teachers and writing program administrators, what are the benefits and drawbacks in asking students to interact with place-based discourses? How does implementing an ecocomposition curriculum and sustainability topics in first-year composition affect students’ writing outcomes? This article discusses a two-year, case study at a comprehensive research university of an experimental course-design model involving 1,421 students and 63 teachers. Students engaged with the university’s sustainability theme in Composition I, as well as other courses. This article includes a description of Composition I’s framework and its assessment practices, and raters measure the writing outcomes for the class’s major essay, a literature review. Overall, teachers utilizing ecocomposition practices presented students with a cohesive, relevant curriculum and assisted them in developing and organizing the literature review; writing and thinking about diverse spaces related to their experiences, majors, and futures; and forging and documenting campus and local ties, including through community-based learning. The study’s results have implications for teaching ecocomposition and sustainability themes in first-year composition.

    doi:10.1558/wap.34315
  2. Angry Public Rhetorics: Global Relations and Emotion in the Wake of 9/11
    Abstract

    Celeste Michelle Condit's Angry Public Rhetorics: Global Relations and Emotion in the Wake of 9/11 is a complex and challenging contribution to the understudied area of public emotion that charts the course for an arduous but rewarding journey toward a greater synthesis between the study of human biological and material existence and the study of our symbolic world. Condit maintains that “shared public anger co-orients peoples and tends to direct their actions and resources along particular paths … shaped by numerous forces—including cultural traditions, ideologies, histories, and sedimented patterns of resource distributions—they are also substantively shaped by the distinctive set of characteristics that are constitutive of ‘being angry together’ as a pervasive social phenomenon” and that the “sharing of that anger” is a communicative process requiring that one “attend closely to the dynamics of the public discourses that constitute and circulate such shared emotion” (1–2). Condit develops a “script” for public anger: “(1) they (an absolutely antagonistic agent, identified as a long-standing enemy), (2) acted to cause serious harm (serious in terms of the normative claim being made), (3) to us (the model protagonist), (4) in violation of crucial social norms (or morals), (5) so we must attack!” (5–6). Her analysis of the discourses of bin Laden, Bush, and Sontag reveals that “the most resonant versions of this script … promote essentialism, binarism, rote thinking, excessive optimism, stereotyping, and attack orientations” (6).While it is often the case that one of the important tests of rhetorical theory is its ability to elucidate texts, what is perhaps most compelling about Condit's book is not its critical engagement with the texts, but rather its ambitious epistemological framework. Indeed what makes the book compelling (and occasionally results in somewhat infelicitous moments) is its unabashed ambition to adopt an epistemological framework that incorporates dispositions and findings from all three of the major research methodologies—natural science, social science, and humanities.Such a pan-methodological approach is necessary insofar as Condit's goal is not modest, as it is to “build a theory of emotion that integrates symbolic and physiological elements on firm academic ground” (150), requiring “reworking the onto-epistemological foundations from which most … operate” (15). Along these lines Condit relies upon an “onto-epistemological stance” (developed with Bruce Railback) termed “‘transilience’ (rather than E. O. Wilson's ‘consilience’) for recognizing the leaps that both signify gaps and simultaneously connect the movement across those gaps, among physical, biological, and symbolic modes of being” (17). Transilience takes seriously the biological and symbolic dimensions of human experience and hence requires that scholars show a willingness to move across the gaps separating academic disciplines and research methodologies.Condit's understanding of the “symbolic” elements is informed by her humanistic training in rhetorical studies, while her attempt to grasp “physiological” elements is informed by her more recent explorations and work in the natural sciences. Insofar as “biological beings seem to have a tendency to develop communication capacities” (26), she aims at a theory of emotions that is materially grounded in both biology and symbol systems. This biosymbolic approach aims to reconcile biological sciences and the humanities, but Condit is also interested in what has always been a central concern of social scientists in communication: the empirical effects of communicative messages: “The ultimate goal is to understand how the biological and the symbolic can produce a kind of human affect-range called public emotion that is susceptible to theoretically guided empirical observation and influence, albeit under different parameters of investigation than the model developed by classical physics” (20). Alongside the book's transilient fusion of humanistic and natural science into a biosymbolic perspective, it also employs social scientific methodologies in the form of frequent reviews of empirical research in order to assess the effects of the angry rhetorics of Bush, bin Laden, and Sontag. In the end her “view of humans as biosymbolic beings … has been undergirded by describing a transilient onto-epistemology that posits what we call the physical, the biological, and the symbolic as different but linked modes of being that result from the relatively distinctive forms in which matter has come to be arranged” (41).While Condit is centrally concerned with “public anger,” that is, how emotion circulates among collectivities in communities, the foundation of her approach is the millennia of philosophical reflections regarding the character of emotions as experienced by individuals: “Stretching back to Aristotle, many theorists have identified four components of emotion … (1) appraisal cues, (2) neurophysiology (sometimes divided into neural versus other physiological elements such as hormones or muscular activations to make a total of five), (3) subjective experience, and (4) action tendencies. Appraisal cues and action tendencies are most readily identifiable in collective emotion, and they should form the central pillars of analyses of the pathos of public rhetorics, but the other two components are involved … as well” (49). Beginning from this well-established philosophical typology, Condit overlays a wide range of insights drawn from the biological study of emotions, enabling resolution of many of the tensions between biological and neurological approaches to emotions that see them as universal species traits, and cultural and symbolic approaches that view emotions as emerging from particular cultural milieus.But since “collective emotion is not simply the aggregation of the emotion of individuals” (70), putting the “public” in public anger requires that the author explore territory that is much less well studied and understood. Public anger is complex, and “occurs when many people share the multidimensional complex featuring the action tendencies of cognitive narrowing, optimistic bias, an antagonistic approach, and four appraisals: (1) negative events have occurred that (2) result from the blameworthy actions of others, and (3) one has a reasonably high likelihood of controlling the others behavior, and (4) a relatively high certainty about events and their causes” (72). Public anger involves not only collective perceptions and understandings, but collective action. Based on the study of the angry rhetorics of Bush, bin Laden, and Sontag, Condit concludes that “to be angry together is to be predisposed to collective activity, specifically to attack, which may include intense, even violent, action. Circulation of these three sets of angry rhetorics activated their publics toward attack, but not in precisely the same ways” (216). While this particular set of cases seems to line up with “most humanistic engagements of social emotions” that “have described them as undesirable” (224), Condit also observes that public anger can have positive functions: “Studies by historians have pointed to a similar or overlapping range of functions for anger in larger human collectivities … the historians' accounts noted the way in which scripts for anger have served to regulate the contributions and accumulations of members of leadership hierarchies, both charging them to risk life and resources to protect their peoples and lands from other nobles and also limiting their own depredations upon their people” (73).The author is focused on biology and neurology, but communication and rhetoric remain at the center of shared public emotions: “With regard to specific elements of this method of analysis of public emotion, the focal evidence is the specific symbols circulated (in this case, almost exclusively words, though pictures, vocal sounds, and other nonverbal elements could be included)” (94). Indeed, it is through symbol systems that emotions are shared and made public: “It is empirically the case that symbol systems provide the imaginative and cooperative resources to create novel kinds of objects and life patterns, even as those objects and life patterns become instantiated in individual bodies by both the experience of those life patterns and by the symbols that are physiologically and fantastically part and parcel of those experiences” (32). Accordingly, the channels of discourse function as a sort of circulatory system within which public emotions move: “Public discourse that circulates emotion in order to co-orient individuals toward collective action tends to remake those individuals as members of that collectivity in ways that are shaped and constrained by the circulatory systems through which the individual bodies commune” (70). Not only are symbols of primary focus for analysis, her framework assumes that “the sharing of public emotions constitutes a key nexus of collective action,” and she uses “the example of anger to illustrate how particular qualities of an emotion shape public discourses surrounding a global event, additional to the ideological preferences or positionality of a public leader and his or her supporters” (209).In the end Condit calls for the programmatic study of other public emotions: “The treatment of anger in this analysis should also provide a model for further academic analyses of emotion and political relations. One can easily imagine analyses of the role of hope, compassion or sorrow employing the method here pursued. The detailed assessment of the proclivities of such emotions at the discursive and biological levels would produce a template to describe the tendencies encouraged by specific complexes. An examination of diverse and key public rhetorics that shared the specific emotion would then allow an understanding of the range and possibilities of the operation of that emotion in particular contexts and for particular purposes” (236). Condit reiterates “that good theory requires familiarity with both rapidly expanding understandings of human biological proclivities and the foundational structures of language” (236).What is particularly new and challenging in this book is that Condit is aiming to genuinely bring together the sciences and the humanities. For decades humanities scholars in several disciplines have earnestly sought to bridge the gap between sciences and humanities, but usually on their own humanistic grounds. Philosophers of science have long bridged the gap by examining the philosophical assumptions animating science and the scientific method, usually within philosophical frames centered on epistemology. So too historians of science have brought science and history together by making science an object of historical study. Finally, scholarship on the Rhetoric of Inquiry, in which humanities scholars explore the central role of rhetoric and communication in the discovery and development of scientific knowledge, undoubtedly effects a sort of union of science and rhetoric, but does so solidly under the sign of rhetoric.What makes Condit's work unique is that it is not merely appropriating science as an object of study under the sign of the humanities. Condit's scholarship, informed by her graduate level experiences in genetics courses and lab work, aspires to something that could be described as a genuinely synthetic view of the biological sciences, humanities, and social sciences. This work aims at a perspective that is pan- or meta-methodological. Critics might express concern that it is extremely difficult or perhaps impossible for a scholar to move beyond and transcend a methodological and disciplinary paradigm that has been instilled through decades of study, credentialing, and training within a particular kind of academic community. Indeed Condit recognizes these very barriers, and in other works on transilience has advocated the need for greater collaboration among scholars from different disciplines despite the institutional disciplinary and methodological barriers that divide them.It can be hoped that this book itself can be a place that scholars from many disciplines not only can find theories and concepts that can contribute to their own work, but also can begin to imagine themselves as potential participants in larger and profoundly more enlightening networks of knowledge discovery and creation. But such potential adventurers are to be warned that this journey is not without its infelicitous moments. This reviewer's experiences and stocks of disciplinary knowledge (informed by an undergraduate degree in biology and a PhD in communication and rhetorical studies) were an effective preparation for a positive and engaged response to the overall bio-symbolic approach. However, having only recently completely overcome my epistemological insecurity that a humanist scholar's particular interpretation of a text or message's meaning is meaningless unless empirically verified by a scientific experiment, my inward embattled humanist rhetorical scholar cringed at Condit's repeated concern to back up what would seem to be perfectly reasonable interpretive claims with empirical verification (see for instance 100, 135, 174–78). Such moments of discomfort, born of disciplinary and methodological biases, may be inevitable to most readers at different points in this book. These moments of discomfort or skepticism, one should recognize, are inevitable when one is reading a book that quite deliberately takes the readers out of their academically proscribed comfort zones. Moments of discomfort, however, are a small price to pay for a project of epistemological and disciplinary integration. Such an integration is undoubtedly necessary for the study of emotion—a phenomenon that has long been recognized to have neurological and cultural components. In terms of the much more recent explorations of “shared” and “public” emotion, the complexity of interactions between the emotions of particular organisms, the discourses by which they circulate, and the various political, cultural, and economic contexts within which these discourses circulate will undoubtedly require the insights of many disciplines and all the major research methodologies.One area that remains underdeveloped in Angry Public Rhetorics is a more systematic model of the “public” in public emotion. Thinking about the emotions as a phenomenon of public collectivities as opposed to just individuals requires more effective ways to theorize about how emotions are shared in publics and other communities. One natural way to think about this transition is to imagine communities as being like individual organisms. For instance, it is well established that one of the biological and evolutionary functions of fear is to allow individual organisms to better detect and respond to danger. So too it has been suggested that fear can serve a similar function for societies and polities—alerting us to threats that should engage our collective attention and deliberative political efforts. Condit seems to take this view, at least in the organic metaphors frequently used to describe publics and communities, speaking as she does of “the circulatory systems through which the individual bodies commune” (70). Such organismic imagery is promising in many respects, for it suggests that the assemblages of human beings comprising polities, communities, and societies are akin to the complexes of cells, organs, and symbiots that work together within the body of an organism. If we take the organic metaphor seriously, discourse, communication, and rhetoric will remain central concepts that help us to understand how the “body” of a community is constituted and maintained in the face of the forces of entropy that threaten both bodies and human communities. However, such organic imagery might also distract from alternative conceptions of society, community, and polity that more completely capture the complexity and uniqueness of human communal life.Notwithstanding epistemological complexities or occasionally ambiguous organismic imagery, Condit's “biosymbolic” approach is undoubtedly a valuable contribution to rhetorical studies and the humanities generally because it is another reminder of the continued relevance of biological materiality. Humanistic scholars that treat categories like “the body” and “embodiment” as completely open signifiers that can be construed in any way by the power of culture and convention will be disappointed to bump up against a central material fact of human existence—we have bodies (real bodies, not just cultural representations thereof). Scholars that are already sensitive to the importance of materialist philosophies like Marxism will undoubtedly welcome another reminder that our cultural world is connected in fundamental ways to our material existence within human bodies and societies. In the end the study of language, rhetoric, and culture will be enriched, not eclipsed, by works like Condit's that take the realities of our biological existence seriously.

    doi:10.5325/philrhet.52.4.0424
  3. Plato on the Value of Philosophy: The Art of Argument in the Gorgias and Phaedrus
    Abstract

    Tushar Irani's Plato on the Value of Philosophy seeks to put our understanding of Plato's critique of rhetoric on a new footing by turning our attention to what we might call the social dimension of that critique. Irani reads the Gorgias and Phaedrus as complementary dialogues connected not only by their focus on rhetoric but also by their treatment of love (erōs) and friendship (philia) as integral to Plato's incipient model of a philosophical art of argument. Irani's most important contribution is to emphasize the centrality of “the different interpersonal attitudes that Plato believes distinguish the rhetorical ethos from the philosophical ethos: whereas the former seeks to dominate or otherwise win over an audience, the latter seeks to benefit others. A philosophical attitude towards argument thus fundamentally requires a form of care [for others] according to Plato” (6).Irani's introduction provides helpful context (8–18), including a brief treatment of the most important fifth- and fourth-century views of rhetoric, including those of Gorgias of Leontini, Thucydides, and Aristophanes. Isocrates's model of rhetoric receives a more detailed analysis (13–18), which locates Isocrates squarely in the camp of Gorgias and other “conventional” rhetoricians, whose views Irani will contrast with Plato's model of the “philosophical attitude towards argument.”The body of the study is divided into two parts: part 1 (chapters 1–4) treats the Gorgias, and part 2 (chapters 5–8) turns to the Phaedrus. In part 1, Irani argues that Plato's critique of Gorgianic rhetoric consists of two main interconnected arguments. First, Gorgias and his students Polus and Callicles share an “attitude towards argument” grounded in an instrumental “attitude towards others” that seeks to dominate them in the rhetorician's own interest. And second, this Gorgianic attitude fails to develop an account of the soul, the object both the rhetorician and the philosopher aim to affect through their different approaches to the art of argument. Part 2 turns to the Phaedrus in order to examine the Platonic model of the soul, upon which, Irani argues, a properly philosophical “attitude towards argument” and its concomitant “attitude towards others” is founded. For Irani, the Phaedrus provides a necessary supplement to the Gorgias by offering the detailed account of the soul to which the Gorgias gestures without elaborating. Moreover, by focusing on the Phaedrus's analysis of the soul and the soul's relationship to the forms, Irani seeks to connect Plato's critique of rhetoric to his metaphysics in an innovative way.Chapter 1 explores Socrates's contrast between two ways of life dedicated to “the practice of argument” in the Gorgias, that of the rhetorician and that of the philosopher. Irani's key claim here is that “for both the rhetorician and the philosopher, the practice of argument brings with it a distinctive political outlook and disposition towards others” (31). While the rhetorician is motivated by the goal of “securing [his] personal interests or desires,” the philosopher engages in “a use of argument aimed at mutual understanding” (33).Chapter 2 develops this contrast by focusing on Socrates's claim that he is the only practitioner of the true political art (Gorgias 521d), which he characterizes as therapeia, a “form of care for the soul” (46). Irani argues that all three interlocutors in the Gorgias confirm that “while a conventional rhetorician will calibrate his efforts at persuasion to the desires of those with whom he engages, his attitude towards argument is marked … by self-interested concerns, particularly a desire for dominance over others” (53). Hence the rhetorician sees his audience as a means to his own ends, unlike the philosopher, who seeks to benefit his interlocutors because he sees them as ends in themselves.In chapter 3, Irani begins with the well-known passage from the Gorgias in which Socrates claims to share with Callicles the unusual situation of having two beloved objects: Socrates loves philosophy and Alcibiades just as Callicles loves the people (dēmos) of Athens and a young man named Demos (481c–d). The approach the two lovers take to their twin beloveds exemplifies their contrasting “ways of approaching the human soul,” which is central to their “two different ways of approaching politics” (69).An analysis of Callicles's “great speech” follows (70–75), in which Irani shows that Callicles's account of rhetoric contains a fundamental contradiction or “disharmony” (76). While the purpose of rhetoric, according to Callicles, is to satisfy the rhetorician's desires, the practice of rhetoric subjects the rhetorician to his audience's desires, which he must satisfy through pandering and flattery (77). The philosophical life, Irani emphasizes, suffers no such disharmony, since by practicing philosophy “Socrates sees himself fulfilling not only his own good but the good of others as well” (87).Chapter 4 concludes Irani's analysis of the Gorgias by connecting Callicles's immoralism and hedonism by showing how both emerge from his commitment to the rhetorical way of life and, in particular, the role of rhetoric in a model of politics in which the ultimate goal is to dominate others in a zero-sum game. Socrates's examination of Callicles, according to Irani, exposes an underlying “unreflectiveness” about what the good for humans actually is. This unreflectiveness is, in turn, connected to the absence of an adequate account of the soul and human motivation in the Gorgianic model of rhetoric. For Plato's alternative account of the soul, the reader must turn to the Phaedrus.Picking up on the discussion in chapter 4, Irani begins his reading of the Phaedrus in chapter 5 with an analysis of two models of love (erōs) presented in the three speeches in the first half of the dialogue. Lysias's speech and Socrates's first speech present love as a “purely pleasure-seeking drive,” while Socrates's second speech (his palinode) offers “an account of love grounded in the appreciation of matters of real value” (113). Irani's analysis of the three speeches emerges organically from his reading of the Gorgias and its contrast between two different views of human motivation that characterize the “rhetorical ethos” and the “philosophical ethos.” “The main import of Socrates' account of interpersonal love in the palinode,” according to Irani, is that the “genuine lover” described in the myth of the charioteer regards “his partner as a fellow companion in learning … rather than as a mere provider of pleasure” (129).Irani further argues that this view of the beloved object as a partner depends on Plato's model of psychology and, in particular, its account of human desire and motivation. Irani emphasizes Plato's analysis of the soul's complex form, in which “reason functions as an independent source of motivation in pursuing matters of value” (129, emphasis original). The chapter ends by suggesting that Plato's characterization of the forms as “the proper objects of desire for the rational part of the soul” is key to understanding how reason can constitute such an independent source of motivation (130).Accordingly, chapter 6 elaborates the psychological model of motivation sketched out in the previous chapter by adducing evidence from elsewhere in the Platonic corpus, including the Republic and Symposium. Irani argues that, for Plato, the forms are objects of desire independent of any satisfaction the philosopher derives from them: “The value or goodness of the forms … cannot consist in us desiring them, but must be self-contained” (134). Thus the philosopher's love of the forms provides a model for his love of other people, since both kinds of beloved objects are viewed as ends with intrinsic value rather than merely as means of the lover's satisfaction.Moreover, the forms exercise what Irani calls an “internal compulsion” on the philosopher, since the soul, by its nature, desires the forms. Hence Irani attributes to Plato the view “that those who are compelled in philosophical argument are in an important sense compelled by themselves” (139, emphasis original). The philosopher's deployment of argument to arouse such “internal compulsion” in the interlocutor therefore differs sharply from the manipulative or coercive force of the rhetorician's argument. “In contrast to the power of a merely rhetorical argument that moves us as if by external force,” concludes Irani, “the power of a philosophical argument is found in its ability to provoke independent thought, such that the dialectician can be said to engage in a cultivation rather than an indoctrination of his interlocutor” (143).Chapter 7 focuses on Socrates's well-known chariot allegory (Phaedrus 246a and following) as a model for the philosophical practice of “soul leading” (psuchagōgia) that recognizes and attends to the rational nature of the interlocutor. Irani departs from other readers of the Phaedrus, who tend to see Socrates's second speech (the palinode) as a more or less complete rejection of his first speech. Instead, Irani reads Socrates's two speeches together as “an example of rational compulsion” (152) through which Socrates attempts to direct Phaedrus toward the love of wisdom and the practice of philosophy. By depicting Socrates attending to Phaedrus's rational nature—an expression of his love for him—the Phaedrus stages an example of the care for others (therapeia) that, according to Irani, is central to a properly philosophical art of argument.Chapter 8 concludes Irani's analysis of the Phaedrus with a focus on Plato's understanding of the soul as defined by the principle of self-motion. Irani connects this idea of self-motion especially with the rational part of the soul as the essence of human nature, suggesting that the philosophical orientation toward others recognizes and attends to them as “self-movers.” Thus Irani understands the appeal to Phaedrus in both of Socrates's speeches as displaying “concern for Phaedrus as a self-mover” directed at his “capacity for independent movement” through his rational nature (178).A brief conclusion considers the implications of Irani's arguments for some broader questions in Platonic scholarship. Two elements stand out here. First, if the essential feature that distinguishes philosophical argument from rhetoric is its orientation toward others as rational “self-movers,” we need not assess its success or failure based on whether or not it results in persuasion or conviction (185–88). The ultimate aim of philosophical argument, as a form of care, is to advance the interlocutor's own capacity to pursue wisdom, the ultimate human good. Second, Irani's emphasis on the mutually beneficial nature of the dialectic encounter allows him to put forward a nuanced version of Socratic eudaimonism that avoids both an anachronistic characterization of Socrates as a “pure altruist” and an overly egoistic reading of Socratic ethics (188–90). Unlike Gorgianic rhetoric, in which the orator's domination of his audience is a zero-sum affair, the dialectic model of philosophical argument allows for both partners to interrogate their beliefs and desires and to benefit from the exercise of the rational element of the soul in pursuit of wisdom.While Irani's exploration of the connections between the ethical and metaphysical elements of Plato's critique of rhetoric represents an important contribution, some readers will not find all the details of this argument equally persuasive. For example, taking the principle of self-motion as the basis for Socrates's view of his interlocutors as independent thinkers, as Irani does when he claims that Socrates's two speeches in the Phaedrus show “concern for Phaedrus as a self-mover” (178), seems somewhat forced. Socrates adduces the argument about self-motion as proof of the soul's immortality (Phaedrus 245c–246a), but an individual's capacity for independent thought seems not to depend on this view of the soul as a “self-mover” but rather arises from the interaction of the soul's constituent parts and its experiences with the forms when disembodied and traveling in the company of the gods. Others may take issue with his unusually optimistic assessment of Socrates's achievements in the Gorgias: does Socrates really succeed in moving Polus and Callicles “just a little closer to understanding” by “thwarting their desire to win in argument” or in leading Callicles, in particular, “to reconsider his account of natural justice” (187)? The text provides scant evidence for such reconsideration, since the Gorgias ends not with continued argument but with Socrates's mythic account of the soul's experience after death. This mythic narrative, like the myth of Er at the end of the Republic, relies upon fear of punishment—as opposed to rational argument—as a motivation for ethical behavior in life. Socrates's interlocutors in the Gorgias do not respond to the myth, but Socrates himself suggests Callicles's most likely reaction: “Perhaps you consider this account like a story told by an old lady and despise it” (527a).Such reservations, however, do not detract from the overall value of Irani's nuanced treatment of these two central works in the history of rhetoric. Throughout the book, Irani lays out his argument in clear, relatively jargon-free prose that readers will find easy to follow, regardless of their background. Those who are interested in the social and ethical dimensions of Plato's critique of rhetoric will find many insights in Irani's detailed readings of the Gorgias and Phaedrus. In addition, Irani's attention to Plato's theory of the forms and the nature of the soul will provide much food for thought and further debate about the relationship between Plato's metaphysics and his model of philosophical argument.

    doi:10.5325/philrhet.52.4.0413
  4. Rhetorical Hegemony: Transactional Ontologies and the Reinvention of Material Infrastructures
    Abstract

    ABSTRACTThis article proposes rhetorical hegemony as a new materialist intervention into the production of alternative political economic futures. It problematizes contemporary theories of hegemony that assert affect as beyond rhetorical engagement, suggesting that these accounts fail to produce viable political economic alternatives because they use, but do not reinvent, the prevailing affective relations. Turning to and extending Foucault's middle and late work to forge a different model, the article discusses rhetorical hegemony as the entangled relationships between materiality and power. In conversation with other contemporary theories, it argues for a practice of rhetorical hegemony that materially recapacitates energetic potential and, consequently, the milieu. The article ends by outlining the rhetorical, political, and intellectual implications of this shift.

    doi:10.5325/philrhet.52.4.0339

October 2019

  1. Unresolved issues in defining and assessing writing motivational constructs: A review of conceptualization and measurement perspectives
    doi:10.1016/j.asw.2019.100417
  2. Guest Editors’ Introduction
    Abstract

    This introductory article argues that contemporary academic teaching contexts are filled with anxiety. Students enter the classroom with a host of uncertainties, while teachers often suffer the burden of personal and professional anxieties of their own. Although many of these are historically specific, rooted in particular political, economic, and ecological circumstances, the authors argue that they may be productively approached through the strategies outlined in this introduction and the articles of this cluster of articles. They advocate tackling the question of anxiety consciously, responsibly, and tactfully, guided both by teachers’ experiences and by their knowledge of theoretical approaches to course content. Drawing principally from affect theory, but also enfolding concepts from intersectional feminism, digital humanities, reader-response theory, and other critical methodologies, the authors share tactics for working with anxiety rather than striving to eliminate it or ignore it. They argue that, once we see our pedagogy as anxious, we begin to see opportunities to broach it as a subject that can productively engage with the core tenets of academic inquiry.

    doi:10.1215/15314200-7615451

September 2019

  1. How Technology Support for Contextualization Affects Enterprise Social Media Use: A Media System Dependency Perspective
    Abstract

    Research background: Using enterprise social media (ESM) in the workplace has become an important channel for initiating communication activities for employees in the organization. However, some organizations reported that they did not obtain expected returns from their ESM investments. This outcome may be attributed to employee underutilization of ESM. Thus, exploring how employees use ESM is vital to improving communication efficiency. Research questions: 1. How does ESM support for contextualization affect employees' dependency relations with ESM? 2. How do dependency relations affect ESM use? Literature review: For professional communicators and other workers, dependency relations can enhance their media use behavior by channeling more useful information. In studying how professional communicators use a medium, researchers indicated that users' continuance intention rarely occurs without users' dependency on the medium, thus making media system dependency (MSD) relations critical for media use. Based on the MSD theory, we investigate how ESM support for cognitive and affective contextualization affects employees' understanding, orientation, and play dependency relations with ESM, and consequently affect work-related and social ESM uses. Methodology: We surveyed 258 employees of a large software development firm in China. Results and conclusions: Our findings suggest that technical and professional communicators who have not yet used ESM in their work may take the following steps: 1. explore ESM and their specific use by employees; 2. manage and control different information sharing among employees on ESM so as to satisfy employees' different goals; and 3. design and develop different ESM functionalities.

    doi:10.1109/tpc.2019.2906440

August 2019

  1. Rigidity and Flexibility: The Dual Nature of Communicating Care for Vietnamese Agent Orange Victims
    Abstract

    “What our experience showed us is that communicating care in context requires a relentless engagement with stakeholders in context and a sophisticated understanding of the way ethics, history, sociology, politics and science affect one’s ability to experience feeling cared for.”

July 2019

  1. Rhetorical Ambiguity and Political Leadership: Ethos and Negotiation in Fredrik Reinfeldt’s 2005 “Welcome to the New Moderates” Speech
    Abstract

    This article explores how rhetorically ambiguous speech acts can work as preventive negotiations of potential confl ict within a political party and how such acts can affect the ethos of the leader. I show how rhetorically ambiguous speech can be a way of performing rhetorical leadership and communicating a democratic ethos while motivating participation in a common action for ends understood differently by different audiences.

    doi:10.29107/rr2019.2.2

June 2019

  1. Helping L2 students overcome negative writing affect
    Abstract

    Affect is an important predictor of writers’ performance. Though writing affect has been researched since the mid-1970s, few works have addressed the ways to motivate students to write and/or help them avoid demotivation. This paper suggests some guidelines that teachers can follow to help L2 students overcome negative writing affect. After briefly highlighting the aspects of negative writing affect and describing its causes, the paper provides five main guidelines for helping demotivated L2 students to write. These guidelines are: improving students’ linguistic knowledge, integrating technological tools in writing instruction, nurturing students’ positive beliefs about writing, optimizing teacher feedback, and orchestrating peer assessment activities. The first two pedagogical guidelines are concerned with fostering students’ positive writing affect indirectly through enabling them to overcome their composing problems and write in a supportive environment, whereas the last three focus on enhancing it directly by nurturing their positive beliefs about and attitudes towards writing. Each guideline is rationalized and described in detail.

    doi:10.1558/wap.38569
  2. The Role of Rhetoric in Engineering Judgment
    Abstract

    Introduction: ABET has approved changes to the EAC's Criterion 3 that will take effect for the 2019-2020 accreditation cycle. Among many changes and rearrangements is the introduction of the term “engineering judgment” as one of the competencies that students must develop to prepare for professional engineering. Literature review: However, engineering judgment is not defined in the criterion, and although it is a ubiquitous concept in the philosophy of engineering and engineering education, little empirical investigation has been undertaken into the practice of engineering judgment. And there is even less conceptual or empirical investigation into communication's role in the practice of engineering judgment. Research questions: 1. What does engineering judgment look like in practice? 2. How does the sociotechnical situation affect engineering judgment? 3. What role does rhetoric have, not only in communicating judgments, but informing them as well? 4. How can teachers and practitioners in engineering and technical communication use these findings to facilitate better judgment in the classroom and at work? Methods: Using videotape and fieldnotes, the author examines the two sequences of decision-making from a student engineering design project. An ethnomethodologically inspired framework is used to exhibit the phenomenal details of “doing” engineering judgment. Discussion/conclusion: Data reveal that engineering judgment may be fruitfully understood by educators as not just a cognitive and individual ability to apply technical knowledge, but instead a capacity of participants to rhetorically establish common cause to interrogate and reflect on the relations between technical data and situations.

    doi:10.1109/tpc.2019.2900824
  3. From Opportunities to Outcomes: The Wikipedia-Based Writing Assignment
    Abstract

    Over the past decade, compositionists have made a number of claims about opportunities presented by Wikipedia for teaching writing. The encyclopedia allows for transparent observation of concepts and skills related to process, research, collaboration, and rhetoric. Beyond observation, Wikipedia allows for public writing with an authentic audience, which often results in increased motivation. Much of this early research has dealt in opportunities and possibilities: speculation about how Wikipedia sponsors particular pedagogies and learning outcomes, and there remains a need for more empirical evidence. This article presents select data from a recent large-scale study conducted by the Wiki Education Foundation that begins to meet this need, and that confirms and extends research from the computers and writing community. Key findings from this research include positive evaluations of Wikipedia-based assignments in general, as well as positive evaluations concerning the capacity of Wikipedia-based assignments to teach critical thinking skills, source evaluation and research, public writing, literature review and synthesis, and peer review. This study also adds significantly to our field's knowledge of how contextual factors related to the course and assignment affect students’ evaluation of a Wikipedia-based assignment. Finally, this article suggests key recommendations for teaching with Wikipedia based on these findings.

    doi:10.1016/j.compcom.2019.01.008

May 2019

  1. Rhetoric’s Demagogue | Demagoguery’s Rhetoric: An Introduction
    Abstract

    Despite varying understandings of who or what a demagogue is or what a demagogue does, it is little surprise that demagoguery has long occupied rhetoricians, who are of course also interested in persuasion, argument, politics, public speech, affect, emotion, ethics, deliberative discourse, and essentially all the other realms of rhetorical action touched by the demagogue. Still, after more than two and a half millennia of deliberation on the matter, rhetoricians are still grappling with demagoguery—how to define it, how to identify who engages in it, how to explain its rhetorical character and effects, how to resist it, and how to reverse it, or if it’s even possible to do so. The essays in this issue advance that effort in a time when demagoguery is once again on the rise.

    doi:10.1080/02773945.2019.1610636

April 2019

  1. Bodily Instruments: Somatic Metaphor in Prison-Based Research
    Abstract

    This analysis uses a critical race framework from African-American literary studies (Morrison 1993, McBride 2001) to locate discourses of whiteness circulating between the texts of prison-based scholar-practitioners and their imprisoned counterparts, considering how those rhetorical economies risk marginalizing prisoners in an already vexed space. Recognizing the role of affect and bodily ritual in shaping those economies, the analysis then turns to Jennifer LeMesurier’s account of somatic metaphor (2014) as a storehouse of rhetorical knowledge, and what John Protevi describes as, “a personal political physiology [capable of shaping] institutional action” (Protevi 2009, xii) to explore how such bodied knowledge scales from the personal to the political. This revised sense of the continuum between affect, ritual, and the political might, in turn, provide prison-based scholar-practitioners with a new vocabulary for understanding our own subjectivities as they shape our carceral encounters, our activist impulses, and the scholarship that ensues, in a way that avoids retrenching discourses of whiteness, and painting prisoners as what Toni Morrison might call, “some suffering thing” (Morrison 1993, 3-4).

    doi:10.59236/rjv19i1pp33-58
  2. Stasis in the Net of Affect
    Abstract

    ABSTRACT Stasis is a precondition for debate that can be understood as a proposition determining controversy in advance or a retroactively determined basis for judgment. This essay examines the affective conditions of possibility for stasis, arguing that the propositional model risks concealing a broader economy of desire that might help to explain why unexpected audiences cathect to certain positions. The example of support for Donald Trump from QAnon conspiracy theorists illustrates these affective connections and the importance of reexamining affect as a condition of possibility for debate.

    doi:10.5325/philrhet.52.1.0071

March 2019

  1. After-Hours Work Connectivity: Technological Antecedents and Implications
    Abstract

    Background: Knowledge workers have become “technologically-tethered,” increasingly using mobile and communication technologies to engage in work during nonwork or “after-hours” personal time. Literature review: Research has identified several individual- and organizational-level predictors of this after-hours technology-enabled work behavior and its primarily negative consequences. However, little is known regarding the behavior's potential benefits or the ways in which it is affected by technology characteristics. Research questions: 1. How do technology characteristics affect after-hours work connectivity? 2. How does after-hours technology use affect work-life balance? Methodology: We test our hypotheses with a survey-based research design involving 312 knowledge workers, and analyze our data with covariance-based structural equation modeling. Results: After-hours work connectivity increases when the technology affords lower levels of immediacy and greater levels of concurrency, rehearsability, and reprocessability. A post-hoc analysis reveals that workers who might be expected to have low levels of after-hours work connectivity-such as those who have children at home or whose employers have a high segmentation norm-have higher levels of after-hours connectivity than their counterparts when the technology has high concurrency. We also find support for a curvilinear (inverted-U shaped) relationship between after-hours technology use and work-life balance. Conclusion: Individuals are amenable to interweaving technology-enabled work with nonwork tasks when the technology facilitates asynchronous and user-controlled interactions. Furthermore, this interweaving has a positive impact on work-life balance, up to a point. We discuss the implications of these findings for research and practice.

    doi:10.1109/tpc.2018.2867129
  2. Principles of Place: Developing a Place-Based Ethic for Discussing, Debating, and Anticipating Technical Communication Concerns
    Abstract

    Background: This paper offers a hybrid, place-based ethic drawn from multiple perspectives as a way to reinvigorate ethical thought for technical communicators. Literature review: Aldo Leopold's land ethic asks us to consider actions beyond our immediate surroundings. Martin Buber's dialogic ethics complement a land ethic and interrogate interpersonal communication. Anticipatory technology ethics recommends the integration of ethical discussions and decisions during the design phase of new technologies. Together, these three approaches inform a place-based ethic for technical communicators. Research questions: 1. How might we meaningfully merge the many ways that technical communicators from varying backgrounds approach ethics into a useful ethical model that considers human interaction, technological innovation, and physical place? 2. How might such a merged model, what we call a place-based ethic, affect technical communication design? Methods: We analyze cases including documents from radical environmental defense groups, a restyling of certain federal court rules from legalese into plainer language, the creation of mortgage documents suitable for consumers and industry professionals, and the action-research design phase of a locative mobile application about public art. Results and conclusion: The cases provide concrete examples of the components of a place-based ethic, and we conclude that designing with a place-based ethic includes actively acknowledging the value of the environment, seeking areas for dialogue among involved parties and celebrating dialogue where it occurs, seeking shared spaces, clearly stating anticipated outcomes, and usability testing for potential ethical issues.

    doi:10.1109/tpc.2018.2867179