Compensatory adaptation to a lean medium: an action research investigation of electronic communication in process improvement groups

N. Kock

doi:10.1109/47.968108

IEEE Transactions on Professional Communication Jan 2001

Compensatory adaptation to a lean medium: an action research investigation of electronic communication in process improvement groups

N. Kock

Abstract

Previous empirical findings from the computer-mediated communication research literature are consistent with media richness theory because they suggest that the use of electronic communication media is likely to have a negative impact on the success and outcome quality of process improvement groups. These findings lead to the expectation that electronic communication media will not be as appropriate as the face-to face medium to support the type of complex and knowledge-rich communication that takes place in process improvement groups. The paper analyzes 12 process improvement groups interacting through an electronic communication medium and finds this expectation unfounded. In fact, the use of an electronic communication medium can actually have the opposite effect, that is, a "positive" effect, on process improvement group success and outcome quality. Two other theoretical models, namely the compensatory adaptation and social influence models, are used to explain these counter intuitive findings.

Journal: IEEE Transactions on Professional Communication
Published: 2001-01-01
DOI: 10.1109/47.968108
CompPile: Search in CompPile ↗
Open Access: Closed
Topics: digital rhetoric
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Citation Context

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Compensatory adaptation to a lean medium: an action research investigation of electronic communication in process improvement groups

Abstract

Citation Context

Cited by in this index (13)

Cites in this index (2)

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