Journal of Business and Technical Communication Apr 1999

All Business Students Need to know the Same Things!

VALERIE PRISCILLA GOBY

Abstract

This article challenges the conventional approach to cross-cultural communication teaching that instructs students to adapt their communication styles to different cultures by providing them with details about the particular practices of these cultures. It argues for an approach that focuses on common principles of effective communication by pointing out some limitations of the current culture-specific approach and presenting a pilot study that indicates the commonality of communication needs. It suggests some ways to find a different approach for studying international communication and shows that some current research is, in fact, moving in that direction.

Journal
Journal of Business and Technical Communication
Published
1999-04-01
DOI
10.1177/1050651999013002003
Open Access
Closed
Topics
voice and style

Citation Context

Cited by in this index (9)

  1. Edenfield et al. (2019)
    Always Already Geopolitical: Trans Health Care and Global Tactical Technical Co…
    Journal of Technical Writing and Communication
  2. Nickerson et al. (2013)
    Business English as a Lingua Franca in Advertising Texts in the Arabian Gulf
    Journal of Business and Technical Communication
  3. Finseth et al. (2013)
    Book Reviews: Storycraft: The Complete Guide to Writing Narrative Nonfiction, I…
    Journal of Technical Writing and Communication
  4. Agboka (2012)
    Liberating Intercultural Technical Communication from “Large Culture” Ideologie…
    Journal of Technical Writing and Communication
  5. Roberts et al. (2008)
    When West Meets East
    Journal of Business and Technical Communication
Show all 9 →
  1. Cardon (2008)
    A Critique of Hall's Contexting Model
    Journal of Business and Technical Communication
  2. Matveeva (2008)
    Teaching Intercultural Communication in a Basic Technical Writing Course: A Sur…
    Journal of Technical Writing and Communication
  3. Goby (2007)
    Business Communication Needs
    Journal of Business and Technical Communication
  4. Hunsinger (2006)
    Culture and Cultural Identity in Intercultural Technical Communication
    Technical Communication Quarterly

Cites in this index (0)

No references match articles in this index.

Also cites 12 works outside this index ↓
  1. 10.1177/108056999706000404
     ↗
  2. 10.1177/108056999605900204
     ↗
  3. 10.1016/0147-1767(96)00001-6
     ↗
  4. 10.1177/0893318997111002
     ↗
  5. 10.1177/002194369703400104
     ↗
  6. 10.1108/02621719510084202
     ↗
  7. 10.1111/j.1748-8583.1996.tb00401.x
     ↗
  8. 10.1057/palgrave.jibs.8490097
     ↗
  9. 10.1177/108056999605900104
     ↗
  10. 10.1177/108056999706000401
     ↗
  11. 10.1177/108056999706000413
     ↗
  12. 10.1177/108056999706000102
     ↗
CrossRef global citation count: 17 View in citation network →

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