Journal of Business and Technical Communication Apr 1999

All Business Students Need to know the Same Things!: The Non-Culture-Specific Nature of Communication Needs

VALERIE PRISCILLA GOBY

Abstract

This article challenges the conventional approach to cross-cultural communication teaching that instructs students to adapt their communication styles to different cultures by providing them with details about the particular practices of these cultures. It argues for an approach that focuses on common principles of effective communication by pointing out some limitations of the current culture-specific approach and presenting a pilot study that indicates the commonality of communication needs. It suggests some ways to find a different approach for studying international communication and shows that some current research is, in fact, moving in that direction.

Journal
Journal of Business and Technical Communication
Published
1999-04-01
DOI
10.1177/1050651999013002003
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Open Access
Closed
Topics
teacher development
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Citation Context

Cited by in this index (11)

  1. Edenfield et al. (2019)
    Always Already Geopolitical: Trans Health Care and Global Tactical Technical Co…
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  3. Walwema (2018)
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  4. Nickerson et al. (2013)
    Business English as a Lingua Franca in Advertising Texts in the Arabian Gulf: A…
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  5. Finseth et al. (2013)
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  1. Agboka (2012)
    Liberating Intercultural Technical Communication from “Large Culture” Ideologie…
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  2. Roberts et al. (2008)
    When West Meets East: Teaching a Managerial Communication Course in Hong Kong
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  3. Cardon (2008)
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  4. Matveeva (2008)
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  5. Goby (2007)
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  6. Hunsinger (2006)
    Culture and Cultural Identity in Intercultural Technical Communication
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CrossRef global citation count: 17 View in citation network → Build reading path →

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