Journal of Technical Writing and Communication Jan 2009

Language Problems to Be Coped with in Web Localization

Pinfan Zhu

Abstract

Web Localization means the process of making all kinds of information on a Web site culturally, linguistically, graphically, and technologically customized to the needs of the users of the target country. Web site localization is an important means by which an industry or organization wins an international market for its products or services since the Internet has billions of users and has the world wide access. However, language problems are still an obstacle to successful Web localization or online writings for cross-cultural audiences, which result in failing to achieve the communication purpose of the organization or company that has the problems on its Web site. This article mainly focuses on the language problems in online writing or localizing a Web linguistically for cross-cultural audiences from semantic, syntactical, textual, and rhetorical perspectives and makes some suggestions for solving the problems.

Journal
Journal of Technical Writing and Communication
Published
2009-01-01
DOI
10.2190/tw.39.1.e
Open Access
Closed
Topics
writing across the curriculum online writing instruction

Citation Context

Cited by in this index (5)

  1. Palmer et al. (2021)
    Reimagining Business Planning, Accessibility, and Web Design Instruction: A Sta…
    Journal of Technical Writing and Communication
  2. Zhu (2015)
    Translation Criteria
    Journal of Technical Writing and Communication
  3. Wang et al. (2011)
    Linking Contextual Factors with Rhetorical Pattern Shift: Direct and Indirect S…
    Journal of Technical Writing and Communication
  4. Zhu et al. (2010)
    An Application of Robert Gagné's Nine Events of Instruction to the Teaching of …
    Journal of Technical Writing and Communication
  5. Zhu (2010)
    Cross-Cultural Blunders in Professional Communication from a Semantic Perspective
    Journal of Technical Writing and Communication

Cites in this index (0)

No references match articles in this index.

Also cites 2 works outside this index ↓
  1. 10.1109/47.925509
     ↗
  2. Nida E. A. (1964)
    Towards a Science of Translation
     ↗
CrossRef global citation count: 7 View in citation network →

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