Ashley Rose Mehlenbacher

11 articles
University of Waterloo ORCID: 0000-0003-3471-9008
  1. Synthetic Genres: Expert Genres, Non-Specialist Audiences, and Misinformation in the Artificial Intelligence Age
    Abstract

    Drawing on rhetorical genre studies, we explore research article abstracts created by generative artificial intelligence (AI). These synthetic genres—genre-ing activities shaped by the recursive nature of language learning models in AI-driven text generation—are of interest as they could influence informational quality, leading to various forms of disordered information such as misinformation. We conduct a two-part study generating abstracts about (a) genre scholarship and (b) polarized topics subject to misinformation. We conclude with considerations about this speculative domain of AI text generation and dis/misinformation spread and how genre approaches may be instructive in its identification.

    doi:10.1177/00472816231226249
  2. Misinformation As Genre Function: Insights on the Infodemic from a Genre-Theoretical Perspective
    Abstract

    Misinformation has generated much discussion in the aftermath of the COVID-19 pandemic and attendant "Infodemic," as the World Health Organization (WHO) dubbed the challenge of disordered information. Rhetorical genre studies can offer important insights about how misinformation functions within informational ecologies by revealing how typification and recurrence provide opportunities for misinformation to take hold. This article develops a genre-based framework to study scientific and technical misinformation as illicit genres through concepts of genre function and abusability.

    doi:10.1080/10572252.2024.2367779
  3. Prolepsis and Rendering Futures in Intergovernmental Panel on Climate Change Reports
    Abstract

    Rhetorical figures of speech provide important analytical frames to chart how arguments operate within genres and within genre ecologies. Varieties of the figure prolepsis allow for the rendering of future time or fact in the present, which can be a powerful rhetorical inducement toward social and political action. In this article, we examine how anticipatory arguments drawn from complex data shape a key genre for public and policy-facing work on the climate crisis—the Intergovernmental Panel on Climate Change’s Synthesis Report’s (SYR) Statement for Policy Makers (SPM). We examine how the rhetorical figure of prolepsis operates within this genre to understand the anticipatory arguments and logics emerging from the synthesis of scientific findings and their reporting. Pairing figural studies and Rhetorical Genre Studies, we further offer an approach to investigate how these patterned operations of language might intersect in their rhetorical workings.

    doi:10.1177/07410883231222882
  4. Reddit and Engaged Science Communication Online: An Examination of Reddit’s R/Science Ask-Me-Anythings and Science Discussion Series
    Abstract

    Studies of emergent online science communication genres continuously seek to understand novel forms of popularizations aimed at facilitating expert-with-public engagement. To understand how scientists can successfully engage with audiences in dynamic online environments, we examine Reddit’s science subreddit, attending to the acclaimed Ask-Me-Anything (AMA) series, and subsequent Science Discussion Series (SDS). A move analysis on a corpus of AMA and SDS original posts reveal moves used when engaging audiences through these installments.

    doi:10.1080/10572252.2023.2194676
  5. A Communicational Disconnect: Establishing Superordinate Identities in Climate Communication Through Transgenerational Responsibility
    Abstract

    This paper explores opportunities for intergenerational communication to foster collective climate action and justice. While climate change communication can be framed as a site of intergenerational conflict and blame, we consider how the concept of superordinate identities offers rhetorical possibilities for generational coalition building to ultimately facilitate joint climate action.

    doi:10.1080/10572252.2023.2210204
  6. <i>Proleptic Logics in Media Coverage of the IPCC Sixth Assessment Report</i>
    Abstract

    AbstractThe rhetorical figure of speech called prolepsis, describing a presaging of time and events to come, commonly appears in environmental communication and importantly frames the possibilities for action. Prolepsis is a figure employed in communication about climate change that demands attention in its various deployments, configurations, and, importantly, rhetorical inducements. Such inducements may rely upon feelings of hope or fear, and this study investigates the rhetorical and ethical conditions prolepsis may generate. A considerable literature studying the concept of hope offers great insights into climate change perceptions and behavior concerning climate action. The present study examines prolepsis to discuss how the figure's inducement of suasive effect through appeals to hope and fear shape the ethical horizons for action. We examine media coverage of the IPCC's sixth report, Part I, warning of the enormous impacts of the ongoing climate emergency and necessary climate action to mitigate the worst of these effects. Additional informationNotes on contributorsAshley Rose MehlenbacherAshley Rose Mehlenbacher is Canada Research Chair in Science, Health, and Technology Communication at the University of Waterloo and the author of On Expertise (Penn State UP) and Science Communication Online (Ohio State UP). She is also the inaugural Co-Director, with Donna Strickland, for the Trust in Research Undertaken in Science and Technology (TRuST) network.Carolyn EckertCarolyn Eckert is a Ph.D. Candidate in English Language and Literature at the University of Waterloo. Her research investigates the ethotic construction of experts during the COVID-19 pandemic. She also teaches at Conestoga College and in the Humber College School of Business.Sara DoodySara Doody is a Postdoctoral Fellow in Knowledge Integration at the University of Waterloo where she investigates climate change communication and transdisciplinary collaboration between science and philosophy. Her research examines written communication in science and higher education and inter-/transdisciplinary communication and collaboration.Sarah ForstSarah Forst is a graduate psychology student at the University of Cologne and a research assistant in the Department of Research Methods and Experimental Psychology. She was a Mitacs Global Link intern in Summer 2021 at the University of Waterloo.Brad MehlenbacherBrad Mehlenbacher is Professor of Rhetoric and Communication in English Language & Literature at the University of Waterloo in Canada. Mehlenbacher is author of the NCTE award-winning book, Instruction and Technology: Designs for Everyday Learning (MIT Press), co-author of Online Help: Design and Evaluation (Ablex).

    doi:10.1080/07350198.2023.2219495
  7. The Rhetoric of Big Data: Collecting, Interpreting, and Representing in the Age of Datafication
    Abstract

    Rhetorical studies of science, technology, and medicine (RSTM) have provided critical understanding of how argument and argument norms within a field shape what we mean by “data.” Work has also examined how questions that shape data collection are asked, how data is interpreted, and even how data is shared. Understood as a form of argument, data reveals important insights into rhetorical situations, the motives of rhetorical actors, and the broader appeals that shape everything from the kinds of technologies built, to their inclusion in our daily lives, to the infrastructures of cities, the medical practices and policies concerning public health, etc. Big data merits continued attention from RSTM scholars as our understanding of its pervasive use and its ethos grows, but its arguments remain elusive (Salvo, 2012). To unpack the elusivity of big data, we explore one particularly illustrative case of big data and political, democratic influence: the Cambridge Analytica scandal. To understand the case, we turn to social studies of data to explore the range of ethical issues raised by big data, and to examine the rhetorical strategies that entail big data.

    doi:10.13008/2151-2957.1311
  8. Durable Research, Portable Findings: Rhetorical Methods in Case Study Research
    Abstract

    Case studies have been a central methodology employed by scholars working in the rhetoric of science and technical communication. However, concerns have been raised about how cases are constructed and collected, and what they convey. The authors reflect on how rhetoricians of science and technical communication researchers can – and do – construct a variety of case-based mixed-methods studies in ways that may make our research more portable and durable without undercutting the important and central role of case-based analysis.

    doi:10.1080/10572252.2019.1588376
  9. Registered Reports: Genre Evolution and the Research Article
    Abstract

    The research article is a staple genre in the economy of scientific research, and although research articles have received considerable treatment in genre scholarship, little attention has been given to the important development of Registered Reports. Registered Reports are an emerging, hybrid genre that proceeds through a two-stage model of peer review. This article charts the emergence of Registered Reports and explores how this new form intervenes in the evolution of the research article genre by replacing the central topoi of novelty with methodological rigor. Specifically, I investigate this discursive and publishing phenomenon by describing current conversations about challenges in replicating research studies, the rhetorical exigence those conversations create, and how Registered Reports respond to this exigence. Then, to better understand this emerging form, I present an empirical study of the genre itself by closely examining four articles published under the Registered Report model from the journal Royal Society Open Science and then investigating the genre hybridity by examining 32 protocols (Stage 1 Registered Reports) and 77 completed (Stage 2 Registered Reports) from a range of journals in the life and psychological sciences. Findings from this study suggest Registered Reports mark a notable intervention in the research article genre for life and psychological sciences, centering the reporting of science in serious methodological debates.

    doi:10.1177/0741088318804534
  10. Rhetorical Genres in Code
    Abstract

    We examine the rhetorical activity employed within software development communities in code texts. For technical communicators, the rhetoricity of code is crucial for the development of more effective code and documentation. When we understand that code is a collection of rhetorical decisions about how to engage those machinic processes, we can better attend to the significance and nuance of those decisions and their impact on potential user activities.

    doi:10.1177/0047281617726278
  11. Crowdfunding Science: Exigencies and Strategies in an Emerging Genre of Science Communication
    Abstract

    Crowdfunding is a novel mechanism for garnering monetary support from the online public, and increasingly it is being used to fund science. This article reports a small-scale study examining science-focused crowdfunding proposals from Kickstarter.com. By exploring the rhetoric of these proposals with respect to traditional grant funding proposals in the sciences, this study aims to understand how the language of science may be imported into this popular genre.

    doi:10.1080/10572252.2017.1287361