Business and Professional Communication Quarterly
17 articlesMarch 2026
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Abstract
This article presents critical positive communication pedagogy (CPCP), which synthesizes the fields of critical pedagogy and positive communication pedagogy to promote positive communication practices that develop a social justice sensibility among students. We argue that CPCP contributes to the creation of learner-centered classrooms that promote interpersonal connection, foster feelings of inclusion and belonging, and aid students in achieving sustainable happiness. We provide examples of CPCP in business and professional communication classrooms to promote diversity and inclusion, specifically related to issues of gender and sexuality, race, disability, and class.
October 2025
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Abstract
This grounded theory study, informed by Communication Accommodation Theory, explores how frontline managers ( n = 11) support early-career employees’ communication development. Findings identify three support strategies—structured scaffolding, adaptive leadership, and onboarding for cultural fit—and suggest colleges emphasize verbal and intercultural communication, applied learning, and professional presence. These insights reframe communication readiness as a relational process shaped by emotion, power, and organizational norms. The study calls for stronger collaboration between higher education and employers.
September 2025
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Entrepreneurs’ Positive Social Identity Development Through Initiated Intra- and Intergroup (Non)Accommodative Communication ↗
Abstract
This study utilizes a communication accommodation framework to explore how entrepreneurs shape positive social identities through initiated intra- and intergroup (non)accommodation with other entrepreneurs, and non-entrepreneurs. Thematic analysis of semistructured interviews with 43 women and men in several U.S. cities revealed nine themes that represent ways in which participants’ verbal and nonverbal intra- and intergroup communicative convergence and divergence enhanced the development of this identity. The results offer insights into motivation for engaging in entrepreneurial ventures. Discussed are the findings’ implications for educators, corporate consultants, and managers who seek to encourage individuals’ entrepreneurial or intrapreneurial mindsets through training program development.
March 2025
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Selections from the 2024 Case Writing Competition: Business Communication Case and Student Example ↗
Abstract
As part of the Association for Business Communication Student Case Competition, this article features a case study written by ABC member Rachel Dolechek. The case was blind reviewed and selected by the ABC Student Competition Committee. ABC membership utilized the case in their classrooms throughout 2024 and submitted top student examples for the 2024 Case Writing Competition. A submission from Addie Hileman, sponsored by Kelley O’Brien, was selected as the top student case writer after evaluation by the ABC Student Competition Committee and a marketing business professional. The student’s message serves as a teaching example within this article.
October 2024
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Abstract
In this article, I study how a Deaf-owned company, Convo Communications, builds on accessibility as the baseline from which members contribute to more inclusive workspaces through innovative technologies and communication practices. I analyze the company’s website, blog posts, and videos to demonstrate how this organization embodies the value of accessible communication and a collective vision, how the members design more accessible ways to connect and use their expertise to educate other businesses and professionals, and the organizational commitment to communication diversity and accessible conversations. The findings lead to implications for even more inclusive business and professional communication practices.
September 2023
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Abstract
The purpose of this study was to gauge the understanding of accessibility related to business communication material among individuals working in corporate America. Participants were asked to define accessibility, then given a definition of accessibility, and then asked to identify how to make a report and a visual accessible. A substantial number of participants were not able to define accessibility, nor identify how to make accessible changes to a report or visual. Those who could define accessibility considered accessibility goals in terms of general access to resources, usability, audience analysis, or disability-related accessibility. Business majors were less likely than other majors to be able to identify disability-related methods of making a report or visual accessible. Implications for business communication education are discussed.
September 2020
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Abstract
Business remains a popular major for international students in the United States. Little is known, however, about how these students fare in business communication (BCOM) classes. This qualitative study evaluates the challenges and needs of English as an additional language (EAL) students in BCOM courses at a private university in the United States. We surveyed and interviewed 15 BCOM instructors and 30 students previously enrolled in BCOM. Results reveal faculty are aware of some, but not all, of the linguistic, cultural, emotional, time, and accommodation challenges EAL students face. We discuss suggestions for accommodating EAL students’ unique needs in BCOM courses.
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Reframing Neurodiversity as Competitive Advantage: Opportunities, Challenges, and Resources for Business and Professional Communication Educators ↗
Abstract
This article outlines opportunities and challenges of teaching neurologically diverse students in the business communication course, providing basic resources and information for instructors to supplement their knowledge and pedagogical ability to support neurodiverse students. While the business communication course may represent obstacles for neurodiverse students, it also provides the ideal opportunity for them to practice and develop the soft skills that are essential to their success. Included are implications for neurodiversity as competitive advantage as employers look to harness the unique talents of neurodivergent graduates through active recruitment programs and universities increase programming to support these diverse and talented students.
December 2018
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Abstract
This article argues that business and professional communication practitioners, instructors, and students, besides becoming better informed about the legal context of website accessibility, should also become more aware of the ethical considerations of creating digital communication products that are inherently accessible for people with disabilities. Through a detailed review of the most important legal cases in the United States and discussion of ethical considerations concerning website accessibility for the disabled, we provide possible entrance points that will help instructors bring ethical considerations into the discussion of website accessibility. We urge instructors to regularly include disability in discussions of accessibility cases.
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Silent Maps as Professional Communication: Intersections of Sociospatial Considerations and Information Accessibility ↗
Abstract
Using interactive digital maps is now common practice for most universities. Increasingly, more users are introduced to their academic workplaces through online content such as Google Street View and virtual tours. Students with disabilities depend on environmental information to navigate the barriers they face on campus. While most webmasters for postsecondary institutions in the United States know their legal obligations for accommodation in the delivery of web content, legal conformance does not necessarily reflect awareness for social or spatial considerations in the design of campus digital maps. This study discusses an accessibility audit and content analysis of these interactive maps.
March 2018
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Abstract
An analysis of user interactions, proceedings papers, and Association for Business Communication–sponsored journals reveals an absence of attention to accessibility and disability. While researchers may have demonstrated a passing awareness of the 1990 American with Disabilities Act (ADA) and its implications, so far those implications have not taken center stage. Researchers in fields related to business and professional communication have been publishing work informed by Disability Studies for some time. Thus, a scholarly agenda for accessibility and disability in business and professional communication is long overdue, with a need for studies that address both theory and practice.
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Abstract
This article addresses the importance of teaching transformative usability and accessibility concepts through the lens of disability studies in general business and professional communication courses. It argues that when students learn to analyze audiences, include diverse users, and foresee accessibility before the final draft because they practice user-centered design, their documents become more accessible for all users and situations. It presents a four-unit course plan that integrates disability studies and usability, including legal requirements. The unit plan advocates considering disability and diverse users and uses at the beginning of the design process.
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Harry Potter and the First Order of Business: Using Simulation to Teach Social Justice and Disability Ethics in Business Communication ↗
Abstract
Despite the excellent work by scholars who invite us to consider disability, social justice, and business and professional communication pedagogy, little attention has been given to what a disability- and social-justice-centered business and professional communication course might look like in design and implementation. This case study offers an example of a simulation based within the Harry Potter universe that emphasizes the ways disability advocacy and civic engagement manifest themselves in foundational business writing theories and practices. This simulation enabled students to engage with social justice issues by understanding access as an essential part of business and professional communication.
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Unheard Complaints: Integrating Captioning Into Business and Professional Communication Presentations ↗
Abstract
This article explores pedagogical frameworks closely associated with d/Deaf and hard-of-hearing persons from the perspective of a disabled instructor to increase student awareness of the needs of diverse audiences they will encounter in the workforce. The author argues that students and instructors can use captioning theory to strategize one of the harder business communication genres, the presentation, for d/Deaf audiences to make communication more accessible. By raising critical awareness of the limits of technology, current trends in pedagogy, and disability, this article seeks to further the conversation about providing accessibility for disabled users in the classroom.
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Abstract
A hallmark of business and professional communication is an emphasis on pragmatic but theoretically grounded work. Thus, business and professional communication scholars are ideally suited to turn the theories found in disability studies into practice. In this article, I do just that by creating a theory—orienting access—that draws on concepts from disability studies. Orienting access calls for business and professional communication faculty to consider alternate pedagogies to ensure that our classrooms are truly accessible to all students. It also models the behaviors to teach how to design and create information that is accessible for all audiences.
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Abstract
This article investigates how normative attitudes about work construct barriers to workers who are blind and visually impaired. The researcher collected narratives about rhetorical experiences from blind and visually impaired participants in the United States and analyzed accounts of these workplace interactions to identify rhetorical commonplaces that drive arguments about work. These commonplaces reveal the ableist assumptions that construct access barriers and constrain rhetorical possibilities for disabled workers’ self-advocacy. The author proposes that business and professional communication students and practitioners should engage in collaborative approaches to flexible thinking and leadership necessary for reimagining work in ways that promote accessibility.