Background: Online, informative videos are a popular genre of technical communication but little information is available for instructors to integrate the genre into technical communication courses. Research questions: (1) What are the logistics, considerations, and problems encountered when assigning authentic informative videos in introductory technical writing service courses? (2) Is an authentic informative video project in introductory technical writing service courses an effective learning assignment from the students' perspectives? Situating the case: Video has been discussed in technical communication literature since the 1970s and our discussion of video parallels technology development making video production and viewing possible for mainstream consumers. Recently, a revitalization of interest in video (particularly since 2012) reflects widespread adoption of smart phones with video recording capabilities, preinstalled and relatively simple video production applications on computers, video-sharing websites (YouTube), and high-speed internet connections enabling rapid video downloads by viewers. Yet, low-cost and easy-to-use communication technologies are often associated with the idiosyncratic application of design features and often do not transfer into effective communication. We often claim that technical communication programs are well situated to take a “leadership role” in mastering a new communication technology but our instruction of video has not kept pace with the rapidly evolving technology nor is it necessarily consistent with our own research findings. How this case was studied: In this experience report, I took a teacher-researcher role and triangulated my personal observations with a student-perception questionnaire and other student reflections on the assignment. About the case: The informative video project was used in a junior-level, introductory technical communication service course. The informative video assignment was an experiential learning assignment in which students worked in small teams to develop “real-world” communications for a peer audience. The learning objectives emphasized in the project include genre analysis, audience analysis, scriptwriting, visual-verbal communication, video production and technology, and project management and teamwork. Results: The logistics and considerations for developing informative videos in technical communication courses are discussed and student feedback reveals that this assignment was particularly useful for teaching audience analysis, technology skills, verbal-visual synergy of communication channels, and teamwork. Conclusions: Informative videos are a challenging project but offer a unique opportunity to examine audience analysis and teach verbal-visual parallelism. Furthermore, the equipment and production software are no longer barriers to assigning the project in technical communication courses.

Research problem: The question: How Korean entrepreneurs in an entrepreneurship program revised their slide decks for their presentations (“pitches”) in response to professional communication genres representing feedback from potential stakeholders in their target markets is examined. Research questions: As entrepreneurs learn to pitch ideas to unfamiliar markets, how do they revise their slide decks for their pitches when interacting with other professional communication genres that represent the concerns of market stakeholders? Specifically, what changes do entrepreneurs make to the claims, evidence, and complexity of arguments in their pitches? Literature review: The professional communication literature demonstrates that the revision process tends to take place in documentation cycles where documents are set in interaction with each other. Yet such revision processes are not studied in detail in existing studies of entrepreneurial pitches in marketing and technology commercialization. Methodology: In this exploratory qualitative study, researchers textually analyzed 14 sets of five related document genres in the archives of an entrepreneurship program. These genres represented a full cycle of activity: application to the program, initial pitches, initial feedback from program personnel, detailed feedback from representative stakeholders in the target market, and revised pitches. Interviews and surveys of program personnel further contextualize the data. Results and conclusions: Entrepreneurs revised their claims and evidence based on their dialogue with their target market. Some of the entrepreneurs altered their slides to make more complex arguments rebutting stakeholders' concerns. These findings suggest that entrepreneurs engage in dialogue with their target markets, but their engagement tends to be guided by tacit, situated experience rather than through an explicit, systematized approach.

Teaching problem: Students' written assignments show that they tend to list ideas rather than provide evidence-based arguments. This might be because they do not have a framework to base their arguments on. Research question: Does the communication model framework help students to write evidence-based arguments when evaluating the communicative effectiveness in corporate blogs? Situating the case: The ability to engage in argument from evidence is one of the Next Generation Science Standards for scientific and engineering practices. Thus, it is important for engineering students to know how to present evidence-based arguments. The communication model framework was introduced to provide students with a framework to base their arguments on. This framework builds on the genre-based and academic literacies approaches to teaching writing. More companies are now using corporate blogs (an open, participatory, and globally networked social media tool) to engage stakeholders directly across multiple contexts. The framework is useful in analyzing evolving genres like corporate blogs because it is not only structured but also flexible. About the case: This teaching case describes the use of the communication model framework as the basis for students' arguments. The framework was used in a general writing course for engineering students. Working in groups, the students used the framework for their oral practice critique and their critique assignment on a given piece of academic writing or corporate blog. They also had to write a reflection paper individually at the end of the course. Results: Overall, the mixed groups and international students groups made a stronger attempt to apply the framework compared to the Singaporean student groups. The students' educational backgrounds, the group dynamics within the group, and the nature of the discussions affected the level of adoption of the framework in their writing. Conclusions: This teaching case reflects the value of mixed group, face-to-face discussions, and personal reflection in teaching students evidence-based writing, and calls for more research on flexible frameworks as genres evolve.

Research problem: This study explores how established patterns, means, and services influence the users' first experience when encountering a novel self-service application. The application (DB Cairo) is a passenger information system for public transportation running on mobile phones. Research questions: Is the users' first experience with the application influenced by established communicative patterns, means, and services? Are they used as reference objects? Which attributes of the application are relevant? Is there a leading reference object (prototype)? Do reference objects vary depending on the personal factors age and gender? Literature review: Little is known about user experience in first contact situations regarding passenger information systems. For our investigations, we used a theoretical framework combining Linguistic Evaluation Theory, Prototype Theory, and Linguistic Genre Theory: Evaluations are regarded as an integral part of user experience. Evaluation is conceptualized as an act where a subject evaluates an object with a certain purpose at a certain time by comparing it with other objects. Every object has various attributes-some are relevant for the evaluation, and others are not. Communication quality is seen as a crucial complex attribute for the evaluation of communicative applications. Methodology: We conducted a qualitative study: Data from two user test series (n = 12)with thinking-aloud protocols and retrospective interviews were analyzed with qualitative content analysis procedures. The participants were male and female, age 25-35 or 55-65, mobile-phone users, and multimodal travellers. The tests were conducted in a laboratory with a computer-based mobile-phone emulator. Results and conclusions: Results show that the participants explore the application by comparing its attributes with attributes of reference objects. Reference objects vary depending on attributes of the application. Regarding topic-related attributes, participants rely on established artifacts, which form a topic-related multimedia network. Within this network, the website of German Railways functions as prototype. Age- and gender-specific differences were not detected. The findings indicate that research into user experience and development practice could benefit from reconstructing and analyzing topic-related artifacts. Limitations of the study were a small sample size, the test location, and environment. Future challenges are the investigation of influencing factors and the development of new methods/tools for data collection infield studies.

Research problem: This corpus comparison study examines the occurrences of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> as used in British and New Zealand engineering lectures in order to discover its frequency and functions and to consider its role in professional communication. Research questions: Is <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> as frequent in the academic genre of university lectures as in other genres of spoken English? (1) Does <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> have the same functions in British and New Zealand engineering lectures as found in a previous study at an American university? (2) Does a better understanding of the different ways that <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> is used in lectures have pedagogical implications for professional communication, especially for English as an additional language learners? Literature review: Previous studies show <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> mainly functions as a ‘”minimizer’” (merely, only, simply) in university lectures in America, and functions the same in British and New Zealand university lectures on engineering. <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog Just}$</tex></formula> also functions as part of a metadiscursive frame (let me <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> explain), and stance (the speaker's attitude toward the content communicated: don't <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> copy down what I've done). In response, English as an additional language learners can learn to recognize and distinguish the different functions of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> and use them appropriately. Methodology: The researcher used a corpus linguistics methodology to determine the frequency of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> and a discourse analysis method to see if the functions of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> identified in a previous study of the Michigan Corpus of Academic Spoken English applied to the corpus of British and New Zealand engineering lectures. These lectures are all part of the Engineering Lecture Corpus, which was started at Coventry University and includes AUT University in New Zealand. Results and discussion: The frequency of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> in British and New Zealand engineering lectures was high: it occurred in the top 50 words in the wordlists of both sets of lectures. <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog Just}$</tex></formula> was used in British and New Zealand engineering lectures the same way as in the American university, functioning mostly as a “minimizer,” often to reduce the imposition of what was being said or asked. It occurred much more frequently in the British engineering lectures than the New Zealand ones, often in short stretches of discourse. Its “locative” meaning, used when indicating a precise location, occurred more often in the New Zealand Electrical Engineering lectures and in the British Civil Engineering lectures. A study of the different ways that <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> functions, and the frequency with which it is used in spoken academic English should lead to a better understanding of its function in professional communication. The limitation of the study was the sample size, and the fact that it was an opportunistic sample taken from a limited number of lecturers in a limited number of universities. While adopting the functions used in the American study was a limitation, the additional category of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> used in multiword units was uncovered. Limitations of the unavailablilty of recordings to determine pronunciation differences was also noted, with examples provided to show possible misunderstandings. Future research would examine an expanded data sample, providing better representation of the language of lectures in the UK and New Zealand within and outside the subdisciplines of engineering, and investigating the ways that the pronunciation of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> affects its meaning. Other spoken academic and general corpora, such as the British Academic Spoken English corpus and the spoken components of the British National Corpus and the Corpus of Contemporary American English could be studied for comparison purposes of the frequency and functions of <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$\,\font \frog = w52tim\hbox{\frog just}$</tex></formula> .

Research problem: A construct mediated in digital environments, information communication technology (ICT) literacy is operationally defined as the ability of individuals to participate effectively in transactions that invoke illocutionary action. This study investigates ICT literacy through a simulation designed to capture that construct, to deploy the construct model to measure participant improvement of ICT literacy under experimental conditions, and to estimate the potential for expanded model development. Research questions: How might a multidisciplinary literature review inform a model for ICT literacy? How might a simulation be designed that enables sufficient construct representation for modeling? How might prepost testing simulation be designed to investigate the potential for improved command of ICT literacy? How might a regression model account for variance within the model by the addition of affective elements to a cognitive model? Literature review: Existing conceptualizations of the ICT communication environment demonstrate the need for a new communication model that is sensitive to short text messaging demands in crisis communication settings. As a result of this prefect storm of limits requiring the communicator to rely on critical thinking, awareness of context, and information integration, we designed a cognitive-affective model informed by genre theory to capture the ICT construct: A sociocognitive ability that, at its most effective, facilitates illocutionary action—to confirm and warn, to advise and ask, and to thank and request—for specific audiences of emergency responders. Methodology: A prepost design with practitioner subjects <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$({N}=50)$</tex></formula> allowed investigation of performance improvement on tasks demanding illocutionary action after training on tasks of high, moderate, and low demand. Through a model based on the independent variables character count, wordcount, and decreased time on task <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">$(X)$</tex></formula> as related to the dependent variable of an overall episode score <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> <tex Notation="TeX">$(Y)$</tex></formula> , we were able to examine the internal construct strength with and without the addition of affective independent variables. Results and discussion: Of the three prepost models used to study the impact of training, participants demonstrated statistically significant improvement on episodes of high demand on all cognitive model variables. The addition of affective variables, such as attitudes toward text messaging, allowed increased model strength on tasks of high and moderate complexity. These findings suggest that an empirical basis for the construct of ICT literacy is possible and that, under simulation conditions, practitioner improvement may be demonstrated. Practically, it appears that it is possible to train emergency responders to improve their command of ICT literacy so that those most in need of humanitarian response during a crisis may receive it. Future research focusing on communication in digital environments will undoubtedly extend these finding in terms of construct validation and deployment in crisis settings.

This study aims to provide scholars with insight into the task of writing research articles. Research questions: (1) What are the generic structures of research article introductions in three engineering subdisciplines? and (2) What are variations that distinguish the introductions of one subdiscipline from the others? Literature review: Swales's genre analysis method has proved to be an effective textual analysis to identify the structural organization of each section of research articles. Even though there seems to be a pattern in each section, previous genre-based studies also demonstrate that disciplinary variation is discernible. It thus remains to be determined whether research articles of different subdisciplines within a single discipline share the same organizational structure. Methodology: Based on journal impact factors, three datasets of English research article introductions representing three subdisciplines of engineering (civil, software, and biomedical) were compiled, consisting of 180 introductions with 60 from each subdiscipline. Then, the three datasets were analyzed using Swales's genre analysis technique to identify the structural patterns prevalent in the introductions of each subdiscipline. Units of textual analysis called moves and steps were quantified to capture variations among the introductions. Results and discussion: Analysis shows that these introductions generally adhere to a common rhetorical organization across subdisciplines. However, disciplinary variations are also captured, highlighting the unique characteristics and perspectives of each subdiscipline. The findings bear pedagogical implications, allowing English for Specific Purposes practitioners to prepare novice scholars to be able to publish successfully in their fields.

Research problem: This study investigates the characteristics of corporate social responsibility (CSR), which are discursive attempts at creating positive impact and indicate to readers the process of business management in society. Research questions: (1) What is the intended purpose and function of the CSR reports taken from some of the most dominant corporations in the oil, banking, and aviation industries in the US and China, and how and to what extent do these reports meet the expectations of the international discourse community? (2) Are there any differences in the discursive construction of the CSR reports taken from the different industries? If so, what are these differences, and why might they exist? Literature review: Contrasting CSR practices in China and the US are appropriate because of their economic power, and rigorous CSR reporting practices. According to previous research, CSR practices in China are mandatory for state-owned enterprises, but voluntary in the US. Interdiscursivity, the appropriation of established generic resources across genres and practices to create new forms, provides a framework for exploring differences in reports between the countries. Critical discourse analysis (analyzing discourse as social practice) and genre analysis (analyzing discourse as genre), provide methods for exploring these differences. Methodology: Using discourse analysis, this study analyzed six samples of CSRs, three from Chinese corporations, three from American corporations. Samples were selected through rigorous online search for top companies in oil, aviation, and banking. The study involved a general content analysis of the overall CSR reports using genre and critical discourse analysis, and then more focused analysis of sections on the environment. Results and discussion: The main function of the CSR reports analyzed seems to be the promotion of the company image. Although all analyzed reports drew on the discourse of goodwill and promoted company engagement with society, CSR reports from the oil industry employed discourse of self-justification more, attributing company actions to external constraints. CSR, as a generic construct in its hybrid form, seems a “typification” of three interdiscourses-discourses of promotion, goodwill, and self-justification-sociopragmatically co-constructed within an interdiscursive space. The purity of this genre lies in its hybridization, primarily in the integration of promotional cues in reporting genre, illustrating how interdiscursivity can explore the interrelationship between discursive and professional practices. The limitation of the study was the limited choice of countries and sample size. Future research could compare reporting practices of companies with newly instituted CSR practices with companies in countries with a longer history of CSR reporting.

Research problem: The purpose of the present study was to investigate whether style congruency on the dimensions succinct-elaborate and instrumental-affective influenced the persuasiveness of business newsletters in the Netherlands and Great Britain. Research question: Is a writing style more persuasive in a country with cultural preferences that are congruent with this writing style? Literature review: The purpose of the literature review was to present two theoretical frameworks for investigating cross-cultural differences in style preferences. Theories about cross-cultural differences in value orientations show that value orientations can be linked to cross-cultural differences in persuasion. Theories about cross-cultural differences in communication styles show that preferences for particular communication styles can be linked to cultural value orientations. Methodology: Two quantitative experimental studies were conducted among 344 business-to-business customers of a company in the Netherlands and Great Britain. Using seven-point scales, participants evaluated different versions of a newsletter on comprehensibility, attractiveness, and intention to order goods. Statistical analyses included general linear model (GLM) repeated measures and two-way ANOVAs. Results and discussion: Findings reveal limited differences between the Dutch and British participants in preferences for communication styles. Consequently, it may not be worthwhile for organizations to adjust the style of their documents to preferences in different cultures. A limitation of the current study was that it only investigated style preferences for one particular business genre (i.e., newsletters). Future research should investigate stylistic preferences in other business genres and in other cultures.

Little research has been done to explore the status of business genres in China. The present study explores the evolution of genre of resume writing in China using a grounded theory approach. This study examines the rhetorical patterns and persuasive strategies employed in resume writing in different periods in China and reveals how these changes are related to historical, social, and economic contexts in China, especially from 1979 to 2010, as well as impacts of global contexts on Chinese resume writing. This study characterizes resume writing in China and relates these features to cultural motives and cultural contexts. It concludes that current resume writing practice in China shows a glocal trend.

Engineering programs in the US made notable efforts to develop students' intercultural competence, but they tended to overlook the teaching of intercultural communication. Technical communication teachers can fill this gap by addressing intercultural issues in the service class. This proposal faces challenges: the lack of class time, teacher training, textbooks, and teaching methods. To address these challenges, this tutorial uses various materials and genre-based instruction to integrate intercultural communication into the service class. This approach helps to raise students' intercultural awareness and sensitivity as they learn engineering communication genres. This tutorial may be used in service classes for other majors.

How might the rhetorical strategies of ethos, pathos, logos, and kairos play a mediational, intervening role in the successful administration of online surveys? What are the general costs and benefits of conducting survey research? Based on the activity of administering an online survey ( <i xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">N</i> = 334) testing knowledge and understanding of US copyright law among digital writers (both students and teachers) in US technical and professional writing (TPW) programs, I blend Rhetorical Theory with Activity Theory by conducting a rhetorical analysis within an Activity Theory paradigm. I posit that a rhetorically informed heuristic mediates between the researcher and potential participants when the researcher attempts to recruit individuals to respond to an online survey.

<para xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> Standard in many professional communications classrooms is the teaching of the general business letter and sometimes, more specifically, the complaint letter. This tutorial draws upon the scholarly research from professional communication, education, and business to address the methods of how to teach a response-to-complaint letter. I recommend a theory-based tutorial for the undergraduate professional communication classroom. This tutorial complements existing teachings on standard form-letter writing and could serve as a supplemental component to a marketing or management course. </para>

Not only have historical studies of technical communication increased in quantity and quality over the last 15 years, but they have also entered the mainstream of technical communication research. These studies have focused on practitioners, artifacts, genres, movements, techniques, events, and the profession, as well as relevant methodology and pedagogy. There are still many opportunities for historical research in our discipline, particularly in the areas of chirographic, oral, and nonverbal communication as well as technical communication activities such as illustrating, translating, and editing and the business of technical communication. Researchers now have many online indexes, databases, and archives to assist them in locating and studying primary sources. There is a need, however, for greater coordination among scholars and a better awareness of the areas that have already been studied. Historical studies can serve teachers and practitioners by suggesting ideas, supplying precedents, creating critical distance, and establishing context.

This article uses Aristotle's concept of ethos, the audience's perception of a speaker's character, to analyze a set of documents relating to a nuclear waste repository at Yucca Mountain, Nevada. This analysis shows how the features of a successful persuasive ethos remain consistent through several genres, including scientific articles, reports, and press releases. Three major elements of a persuasive ethos include discussions of the practical implications of technical information, consistent efforts to make information accessible to the public, and a forthright representation of scientific uncertainties associated with complex technical information. By incorporating these elements into their texts, technical communicators can craft more persuasive documents dealing with controversial, high-stakes issues

Economics discourse is now seen as characterized by intersubjectivity and interactivity, since economists take a stance by using lexico-grammatical elements and rhetorical features to build a convincing argument from a personal perspective, to attain solidarity with readers, and to claim social participation in the economics community. Evaluation and particularly evaluative adjectives are thus a crucial feature of economics discourse. Taking a qualitative and quantitative approach, this study explores, in a small specialized corpus, the functions of evaluative adjectives, their variation across genres and registers, and whether they are constrained by the specific domain of economics. Findings show that evaluative adjectives can adopt more than one function simultaneously, they vary across genres and registers, and that they are strongly constrained by domain. Moreover, given the need to use specialized language internationally, this study wants to build, especially in NNS economists, an awareness of the features which typify economics discourse and a better understanding of the crucial role evaluative adjectives hold when economists have to communicate critical perspectives while building their professional persona.

This genre-based study comprises a comparative content analysis of textual and pictorial themes in a corpus of Dutch-English and British managerial forewords. It indicates that there are significant thematic differences between the Dutch-English CEO's statements, the British CEO's statements, and the British Chairman's statements and that these may be attributable to communicative and historical conventions as well as to current affairs in a particular business community. The present analysis, therefore, suggests that these managerial forewords cannot be considered as identical texts, although all are part of the same comprehensive document (i.e., the annual report). As such, this study suggests that text analysts, instructors, and practitioners in intercultural communication should be sensitive to both textual and contextual features for a full understanding of professional texts in intercultural discourse situations

Corpus studies are revolutionizing the study of language practice, including professional communication, by substituting actual examples of practice for prescriptive intuition. Corpora are often put together by researchers who exert much care in what goes into a corpus. Yet professional communicators also experience corpora as commodities in the marketplace, bundles of "writing models" for sale that cross genres of professional and personal communication. When writers purchase these bundles, what are the latent rhetorical strategies they are purchasing? A corpus study of 728 canned letters across 15 genres taken from a best-selling trade book was undertaken. The texts were tagged for rhetorical features and factor analyzed for latent rhetorical dimensions of proficiency. The study concludes that the latent rhetorical proficiencies brought into evidence are heavily weighted on skills of collecting or raising money. While this study requires replication over a wider sample, it illustrates how corpus approaches can help us rigorously retrieve latent rhetorical skills across a collection of rhetorically diverse texts. It further helps us see how corpus studies allow one to maintain close ties between the avowed standards of communication practice and the close description of the practices themselves

An increasing body of research relies on genre to analyze academic and professional communication and to describe how members of a community use language. The purpose of this paper is to provide a review of genre-based research in technical communication and to describe the different approaches to genre and to genre teaching. While some research focuses on the textual analysis of genres, other studies focus on the analysis of the social context and the ideology and structure of the discourse community that owns the genre, and on the role of genres as social rhetorical actions of the community. These two perspectives are also reflected in the teaching of genre in technical communication.

It is commonly accepted that writing instruction should meet the specific needs of writers and that students in scientific and technical fields benefit more by learning to write to match the requirements of their specific fields. A variety of models for writing classes have been proposed to meet these needs, from genre-based approaches to courses targeting specific disciplines to general courses serving a heterogeneous group of students from many disciplines. Although persuasive arguments can be made for discipline-specific writing courses, many writing courses for nonnative writers at U.S. universities operate with two key constraints. First, monetary and curricular limitations mean that students from a variety of disciplines are placed in the same course. Second, these courses are staffed by instructors who, while well-prepared in addressing language needs of nonnative writers, may know very little about the content and conventions of engineering and science. This paper discusses a writing course which works within these constraints and has been developed for graduate students who are early in their program of study. In the course, groups of students carry out an original research project as a vehicle to learn professional writing conventions common to research papers in a variety of scientific and engineering fields. In addition, students analyze written conventions in published articles within their fields to raise awareness of how general conventions are worked out in their individual disciplines. General principles for the course are discussed, and samples of successful research topics are provided.

This paper compares the Finnish and English Web sites of a Finnish company to find out what culturally geared strategies emerge and what constitutes the genre of company information on the Internet. Drawing on genre theory and cultural studies, the paper further explores the relationship between linear texts and nonlinear hypertext genre. The paper shows how the Web sites aimed at the English-speaking readers are different from the sites targeted to the Finnish readers. It further illustrates the company strategies employed to establish the Web site in Finnish and English. These are endorsed by a company representative who was interviewed for the paper. The Finnish Web site meant for local Finnish readers contained detailed and itemized information and portrayed a retail-oriented strategy. The Internet presence targeted toward English-speaking readers portrayed an investor-oriented strategy. The characteristics of hypertext that distinguish it from linear texts are high rate of repetition and low macrolevel cohesion.

Thinking-aloud protocols may be the most widely used method in usability testing, but the descriptions of this practice in the usability literature and the work habits of practitioners do not conform to the theoretical basis most often cited for it: K.A. Ericsson and H.A. Simon's (1984) seminal work. After reviewing Ericsson and Simon's theoretical basis for thinking aloud, we review the ways in which actual usability practice diverges from this model. We then explore the concept of speech genre as an alternative theoretical framework. We first consider uses of this new framework that are consistent with Ericsson and Simon's goal of eliciting a verbal report that is as undirected, undisturbed and constant as possible. We then go on to consider how the proposed new approach might handle problems that arise in usability testing that appear to require interventions not supported in the older model.

Recent years have seen increased attention to the examination of the genres that people use in professional communication. C. Berkenkotter and T.N. Huckin's book "Genre Knowledge in Disciplinary Communication" (1995) is an important contribution to this discussion. Their view of genre has important implications for the teaching of professional writing. Their view gives us an insight into the ways in which people both acquire and use genre knowledge as they participate in the knowledge-producing activities of their field or profession. It shows us how important the process of genre acquisition is in the learning of disciplinary genre knowledge. Linguistic knowledge is necessary for effective communication, but it is not sufficient for writers to achieve their goals. Just as important, writers need to understand the underlying views, assumptions and aims of a field. They need control of the rhetoric through which they are expressed. They also need to understand the history, knowledge and expectations of their particular area, and to locate their writing clearly within the context of this work. The notion of genre can provide students with the tools for both recognizing and adapting to the changing genre landscapes that their professional lives will travel across. While we cannot hope to predict all of our students' possible future genre needs, we can help them ask questions of texts, of contexts, and of themselves, so they can produce and understand the kinds of texts which they need to control in their professional lives.

Contents: Editor's Introduction. Preface. Glossary of Acronyms. Introduction: Mapping the Territory. Going Ballistic. Part I: Coming to Terms I. The Knowledge in Defense Technology. The Dynamics of Knowledge Production. Part II: Coming to Terms II. Heavy Hands on the Market. The Color of the Money. Customers and Vendors: Dyads in a Dance. Marketing and the Co-Production of Knowledge. Part III: Coming to Terms III. The Paper Trail: Transactional Genres. Formulating the Fundable Problem. Capability Statements: The Truth But Not the Whole Truth. The Knowledge Cycle. Part IV: Coming to Terms IV. Reaching Out. Appendix: Defense Critical Technologies.

Beginning Electrical and Computer Engineering (ECE) students often have difficulty learning the genre of lab report writing. This difficulty can be alleviated through genre theory strategies and research, which writing center consultants, for example, can use to focus on the specific form and content of engineering writing, which then can be taught to students in a writing center environment. Genre theory provides a means (1) for humanities writing center consultants to learn specific characteristics about engineering writing, (2) for interdisciplinary collaboration between writing professionals and engineers to take place, and (3) for students to have increased opportunities to learn the discourse of their field. All of these benefits are enhanced by discipline-specific writing programs that support and facilitate them. In addition, the collaboration provides a stimulating, fluid, creative environment in which to discuss engineering writing, an environment which reflects the changing needs of engineering education as a result of technological advancements. As technology continues to influence engineering education, prompting evolutions in both technical and communication skills and knowledge, genre theory and interdisciplinary collaboration will continue to gain importance as strategies for initiating students into the communication demands of their field. The discussion focuses on the integration of genre theory with writing instruction in the ECE Department at the University of South Carolina. This integration stimulated interaction among ECE faculty, composition and rhetoric faculty and students, and ECE students.

Based on a study of nearly 200 international faculty in the field of computer science and computer engineering, roughly 90 written genres in the computing discipline are identified and organized according to five central aims in the profession: generation, procuration, dissemination, evaluation, and regulation. The importance of writing in the field is discussed, and recommendations for further research follow to encourage greater breadth and depth in the identification and study of generic corpora characteristic of specific professional communities. Benefits of such research assist students preparing to enter a profession, working professionals wishing to improve their writing in a profession, and writing specialists who offer training or editorial services for a profession.

The Writing Program faculty at the University of California, Santa Barbara (UCSB), developed a unique three-quarter writing sequence for College of Engineering freshmen. These students write a variety of engineering documents: design proposals, project management plans, status reports, instructions, poster papers, etc. The genres in the sequence, their identification, and their teaching result from outreach to the engineering community. Although this curriculum benefits from a three-quarter sequence, the methods used are applicable to shorter courses in academic and industry settings. This curriculum may be of interest to industry professionals who recruit or who wish to contribute to undergraduate engineering curriculum innovations.

Analytical reports, being one of the most difficult genres to teach in a technical writing course, are best taught through the "open case" method. Open cases take advantage of the fact that students are already situated in a workplace environment, the college campus. Engineering students can use the genre to impose order on this chaotic environment, conducting various forms of research on engineering-related campus issues. A process for developing open case assignments is provided.

There is a lot at stake when one submits an article for publication in a journal. The writer risks losing face by having the article rejected, but the writer's employment may also depend on publication. The writer is in a relatively powerless position; the editor who receives the article is in a more powerful position, making a judgement beyond which there is no appeal. The article is accompanied by a letter of submission in a stressful situation that might be expected to call for what V.K. Bhatia (1993) describes as a "promotional letter". These are letters written by people who hope to get some benefit from the recipient which the recipient is under no obligation to grant, e.g., unsolicited sales letters in business and letters of application. Bhatia characterizes promotional letters as having seven moves, which are listed. In contrast, actual letters of submission are rather short and cool and do not conform to Bhatia's model. The failure of submission letters to match the general "promotional" form that seems to be applicable to the power relations involved raises several questions. Is Bhatia's hypothesis that power relations and the purpose of the letter determine the content simply wrong, or is its operation suspended here by some subcultural convention? And if so, why? We carried out an investigation designed to resolve some of these questions and collected submission letters of four different types.

While Australia is positioning itself politically to capitalize on the strengths of its multiculturism and many ethnic identities, the nation is also vigorously addressing companion language needs to support workplace interaction, cooperation, collaboration and negotiation. The paper discusses the implementation of the genre approach in Australia. The approach is a new paradigm that emphasizes content, structure and sequence.

Social constructionist theories suggest that scientific knowledge is the product of socially created conceptual frameworks. These theories have influenced the study of scientific writing because of their emphasis on persuasion and consensus. These issues are developed by the authors of three recent books: Gould demonstrates the social nature of science; Bazerman shows the social nature of the development of scientific genres; and Myers explores scientific writing as socially mediated narratives.

In the March 1983 issue of the TRANSACTIONS, I reviewed four books intended to instruct writers on how to develop computer documentation. No sooner did the review appear than I discovered another book in this genre by Richard Zaneski. Mr. Zaneski's book does not cause me to reconsider the earlier pair of books that I described as best buys (Documentation Development Methodology by Sandra Pakin and Associates and The DP Professional's Guide to Writing Effective Technical Communication by J. Van Duyn). In fact, I don't recommend that you buy this book. I do, however, suggest that you borrow a copy and take notes on the 30 to 40 pages that are worthwhile.