IEEE Transactions on Professional Communication
718 articlesJune 2020
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Engaging US Students in Culturally Aware Content Creation and Interactive Technology Design Through Service Learning ↗
Abstract
Introduction: As technical and professional communication (TPC) becomes increasingly networked, students must learn to work cross-culturally. However, these skills can be difficult to develop. We report on a service-learning project aimed at helping students write and design for an audience in India. About the case: The authors saw a need to provide course materials to practitioners in India that became an opportunity to involve students in global content creation. This teaching case reports on two courses designed collaboratively to teach design and communication skills through service-learning, while providing course content to Indian practitioners of TPC. Situating the case: Technical communication has a long history of teaching writing skills for the globalized workplace. Service-learning opportunities can engage students cross-culturally while encouraging them to think critically about audience awareness. This case extends the literature by reporting on how students learned principles of cross-cultural and accessible communication. Methods/approach: This study uses qualitative student reflection documents from two courses to answer questions about how service-learning opportunities shape student skills. Their responses illustrate the successes and failures in the course designs and provide strategies for instructors working on similar projects. Results/discussion: Students reported that their experiences helped them to think critically about audience awareness, synthesize skills in collaboration, engage flexibly with new technologies, and work through time constraints. Conclusion: We provide practical suggestions for implementing similar course designs at other institutions and information about implementing relevant technologies. It outlines adaptations for new teaching environments.
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A Comparison of Research Topics Associated With Technical Communication, Business Communication, and Professional Communication, 1963–2017 ↗
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Background: Technical communication, business communication, and professional communication are potentially overlapping disciplines with open disciplinary questions. A comparative topical analysis of research topics can identify similarities and differences between them, addressing intellectual and physical concerns for each. Literature review: Recent topical analyses have been done for technical communication. Historical topical analyses have been done for business communication. Few professional communication topical analyses exist. Some studies were done 15 or more years ago, and one related comparative study exists. Research questions: 1. What research topics are unique to each of the disciplines of technical communication, business communication, and professional communication in a corpus of research abstracts spanning 1963-2017? 2. What topics are shared among the disciplines of technical communication, business communication, and professional communication in a corpus of research abstracts spanning 1963-2017? Research methodology: I used collocation analysis on the target phrases technical communication, business communication, and professional communication from a 4822-abstract corpus. I compared words collocated with target phrases to find words unique to a single term, those shared with two terms, or those shared with all three terms. Results/discussion: Findings identified science communication as a technical communication topic; other findings corroborated previous research. Business communication findings corroborated previous research and identified an emphasis on global communication. Findings show professional communication as a rhetorically flexible term that creates a space for emerging concepts and expands disciplinary boundaries. The three shared communication, pedagogy, international, and disciplinary concerns. Conclusions: The disciplines feature some overlap but maintain distinct research foci. Professional communication is a distinctive discipline that assists technical communication and business communication by incubation of emerging concepts.
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The Use of Multimodal Resources by Technical Managers and Their Peers in Meetings Using English as the Business Lingua Franca ↗
Abstract
Background: Engineers increasingly work and advance their careers in international business settings. As technical managers, they need management and technical skills when working with different stakeholders with whom they may not share a common first language. Studies have revealed that informal oral communication skills are of prime importance for global engineers who face challenges in building shared meaning and formulating clear messages in meetings with non-native speakers of English. This article proposes that studying the use of multimodal resources (spoken language, gaze, gestures, and objects) in meetings can unpack how work tasks are accomplished in business through different communicative strategies. Literature review: This paper focuses on engineers' and technical managers' needs and challenges in professional and intercultural communication where English is used as a business lingua franca (BELF) in multimodal meetings. While multimodal conversation and discourse analytic studies highlight the dynamic nature of meeting interaction, previous technical and professional communication and BELF research on multimodality is limited. Research questions: 1. How do technical managers use multimodal resources to articulate their ideas in BELF meetings with their peers? 2. How does the use of multimodal resources contribute to the construction of shared meaning in explanatory, consensus-seeking, and solution-finding communication? Methodology: This study reports on two case studies and multimodal discourse analysis of video-recorded meetings among technical managers and their peers in four companies. The use of multimodal resources is analyzed in explanatory, consensus-seeking, and solution-finding communication. Results and conclusions: In BELF meetings, assemblages of spoken language, gestures, tools, whiteboard, and documents contribute to constructing shared meaning. This study has implications for global professional and engineering communication. Future research should further examine multimodality in BELF meetings.
March 2020
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Using a Transfer-Focused Writing Pedagogy to Improve Undergraduates’ Lab Report Writing in Gateway Engineering Laboratory Courses ↗
Abstract
Background: The lab report is a commonly assigned genre in engineering lab courses; however, students often have difficulties meeting the expectations of writing in engineering labs. At the same time, it is challenging for engineering faculty to instruct lab report writing because they are often under-supported in writing pedagogies and usually unfamiliar with the extent of students' prior writing knowledge. Literature review: Literature on technical communication in engineering addresses the importance of a rhetorical approach to writing instruction, as well as an emphasis on genre. Extending this literature, research into writing transfer provides valuable insight for better understanding how undergraduates negotiate the engineering lab report as a new genre within this distinct rhetorical context. Research questions: 1. How effective is a transfer-focused writing pedagogy in supporting students' understanding of the genre conventions of engineering lab reports? 2. How does the transfer-focused writing pedagogy impact students' writing quality in five categories (rhetorical knowledge, organization, evidence, critical thinking, and disciplinary conventions)? 3. What are the rhetorical features that engineering students improve or struggle with the most with lab report writing? Research methodology: Four engineering instructors and two English instructors participated in this study to design and develop the lab report writing instructional module, and implemented the module materials into their engineering lab courses. The module, consisting of lab report writing instruction and assessment resources, shares a rhetorical approach and foundational writing terms with first-year composition courses to emphasize a writing-transfer pedagogy. We collected and analyzed undergraduates' lab report samples to evaluate the impact of the module on students' writing performance. Two sets of lab reports were collected for analysis: the sample sets before (control), during the 2015-2016 academic year; and after (experimental) implementation of the module, during the 2016-2017 academic year. Results and conclusions: Data collected via pre- and post-implementation writing artifacts show that a rhetorical approach to teaching lab reports helped students better understand the expectations of the lab report as a discipline-specific genre, and it developed students' understanding of the rhetorical features of engineering writing. The pilot module positively impacted the quality of students' lab reports, a finding that suggests that using a transfer-focused writing pedagogy can successfully support the transfer and adaptation of writing knowledge into gateway or entry-level engineering laboratory courses.
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Abstract
Transactions of the Royal Society, in London in 1665.This journal published papers shared at meetings and served as a permanent record of those contributions to knowledge.Peer review in those days was essentially the acceptance of a person's credentials for election to the Society.Since that time, and especially during the past 50 to 75 years, peer review has evolved into the process of double-anonymous vetting of manuscripts by expert reviewers that we take for granted today for the vast majority of technical and professional journals.In our own time, our own discipline, and our own journal, we rely on rigorous peer review to ensure that only the highest quality content in the field of professional communication appears in these pages.This process of peer review relies on the knowledge and the good graces of reviewers who undertake this important and time-consuming task with only the thanks of the editor and the TRANSACTIONS' readers as payment.
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Narratives of International Women Entrepreneurs: An Exploratory Case Study of Identity Negotiation in Technology Startups ↗
Abstract
About the case: Female entrepreneurs play a significant role in new business creation, yet women's entrepreneurship stories remain largely absent in professional communication research. Therefore, a need exists to “give voice” to female entrepreneurship stories, and this exploratory case examines the unique identities that three female entrepreneurs express in their narratives. This case asks how three female entrepreneurs reconciled the discourses of entrepreneurship, gender, and culture to construct a unique entrepreneurial identity in their reflective narratives. Situating the case: Professional communication has only recently begun to explore entrepreneurship communication, and little of that literature explicitly investigates women's experiences. This case, by comparison, uses three conceptual categories-entrepreneurial identity, gender identity, and cultural identity-to explore how three women negotiated their workplace identities. Methods: We recruited three women who self-identified as technology company entrepreneurs, each from a different culture, and recorded their oral narratives about their entrepreneurial journeys. Three raters independently coded data drawing on dimensions extracted from prior literature to build “identity curves” for each narrative. Results: Analysis suggests that each participant negotiated discourses of entrepreneurship, gender, and culture differently, with the greatest divergence appearing on cultural codes, and the least divergence appearing on gender codes. Conclusions: Based on these results, we suggest that future research should begin with the assumption that no single “entrepreneurial identity” exists for female entrepreneurs, and more broadly that professional communication research should foreground differences among individuals rather than attempt to aggregate individual experiences into homogenous characterizations.
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Modernization Updates to the Common Rule: Recommendations for Researchers Working With Human Participants ↗
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Introduction: This tutorial article explicates some of the 2017 updates to the 1991 Common Rule. Implemented in January 2019, these changes impact the evolving landscape of research with human participants in the US. The introduction provides context for the article as well as framing research questions. Key concepts: These include a brief definition of research for the purposes of the article; a discussion of the foundational ethical principles of autonomy (respect for persons), beneficence, and justice; and a brief overview of the recent policy revision process and its impact on scholarship in the field. After establishing this context, readers are provided five key lessons from the policy revisions. Key lessons: The lessons for researchers working with human participants include discussion of the impact of policy changes in the Common Rule associated with broad consent, single Institutional Review Board (IRB) mandate/cooperative review, updated exemptions, modified definitions of vulnerability, and international research. These are all contextualized within a specific example for professional communication researchers. Implications for practice: Although educative efforts are underway at both the federal and institutional levels, it is important for disciplines and researchers to understand how policy changes will impact the IRB review process. Attendance to the infrastructures that guide our research design and development warrants attention.
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Abstract
Introduction: Given the importance of visual communication to technical communicators' work, 40% of undergraduate programs in technical and professional communication require a document design course. However, document design pedagogies such as structuring peer review are still being researched, and popular textbooks do not provide instruction about how to facilitate this important pedagogy. About the case: An adapted form of studio critique was used to provide students with design feedback. Situating the case: Studio critique literature and document design peer review scholarship were used to devise an adapted critique, which I implemented in my course. Methods/approach: Twenty-five undergraduates were surveyed, and 23 were interviewed about adapted critique. Results/discussion: Results were favorable but recommend extending critique time, better facilitating participation, capturing feedback effectively, focusing the presentation, evaluating feedback, and requesting revision plans. Conclusions: Future research includes expanding the study to other courses and online environments.
December 2019
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E. Katsch and O. Rabinovich-Einy: Digital Justice: Technology and the Internet of Disputes [Book review] ↗
Abstract
The reviewers feel that what makes "Digital Justice: Technology and the Internet of Disputes" so valuable is its relevance to a wide range of professional and nonprofessional applications, including healthcare, technology, e-commerce, social media and social relationships, law, and the workplace. Readers who use digital media for organizational and business communication can benefit from Digital Justice and its insights into disputes, access to justice, and the influence of digital media on barriers to justice. Ethan Katsch and Orna Rabinovich-Einy address the emerging disputes brought by the advancement of technology as well as the ways that these disputes could be resolved or prevented altogether. There has yet to be a dispute resolution and prevention process that works flawlessly in all cases, but the authors provide valuable insight toward what issues need to be addressed, as well as how and why these issues affect users involved in disputes.
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Caveat Emptor: How Lay Technical and Professional Communicators Sell Technical Products in C2C E-Commerce ↗
Abstract
Background: Consumer-to-consumer (C2C) e-commerce involves consumers re-selling products to other consumers using online platforms. Research identifies trust as a major factor in this exchange. It concludes that seller-generated product descriptions can mitigate mistrust. Further, technical and professional communication research can reveal what content sellers tend to provide and can reveal how platform design may encourage that content. Literature review: C2C e-commerce and TPC researchers agree that mistrust can be mitigated by detailed content, and they call for platform designers to help improve platform and seller reputations. Research questions: 1. What content do sellers provide about their technical products? 2. How do the platforms' web form designs and the associated documentation about listing a product for sale encourage certain content types? Research methodology: Four platforms were chosen using specific criteria. Product descriptions were collected once per week for six weeks, generating 1900 product descriptions. These descriptions were unitized and given reliable content categories, a methodology called quantitative content analysis. Further, the documentation and processes for posting items were explored to determine how they may encourage content types. Results/discussion: Sellers mostly provide product information and sales procedures, and they rarely give benefits and goodwill to the buyer. The platform design seems to encourage this content because of the content-entry process, the content-entry options, and the required and unrequired content entry. Conclusions: This study invites technical and professional communicators to provide more guidelines for users about the kinds of content they may include, and designers to explore the content entry process using usability and user-experience research.
September 2019
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Abstract
Research problem: This study investigates the way in which large Chinese firms communicated occupational fatalities in corporate social responsibility (CSR) reports. Research questions:1. Did the sample firms disclose information about workplace fatalities in their CSR reports? 2. What communicative strategies were used in the disclosure for the purpose of self-legitimation? 3. How were these strategies manifested linguistically and rhetorically? Literature review: The study is based on legitimacy theory, which suggests that when reporting bad news, firms may use communicative strategies to maintain or restore organizational legitimacy. Previous studies of negative CSR disclosures focus more on information selection and omission than on information presentation. A lack of consideration of actual organizational performance in some studies also makes it less feasible to account for strategies that firms use to misrepresent reality. Methodology: The study compared CSR reports issued by Fortune 500 Chinese firms with the firms' reports of fatal occupational incidents to see whether the incidents were reported faithfully. An integrated analytical framework of legitimation strategies, developed from previous studies of legitimation in organizational communication, was applied to the analysis. Results and conclusions: Most firms disclosed their fatality incidents. Legitimation strategies-in particular, positive performance evaluations and corrective actions-were used by the firms to de-emphasize or minimize the bad news. This study calls for greater attention from CSR monitors and professionals to information presentation as an important indicator of report quality. The findings are limited to one type of CSR disclosure and to the firms that were examined.
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H. A. McKee and J. E. Porter: Professional Communication and Network Interaction: A Rhetorical and Ethical Approach [Book Review] ↗
Abstract
Digital media abound, so technical communicators must continually invent new ways to communicate in these new technologies. They must understand new media and find the most effective ways to use them. Using rhetorical and ethical theory, the authors of this book analyze the changes to professional communication provoked by technological advancement. The book offers case studies and analysis to demonstrate approaches to network interactions such as phatic communication, rhetorical interaction, social listening, and artificial-intelligence (AI) agents. This book is divided into two sections. The first details rhetorical and ethical approaches in communication; the second examines four “Cases of Network Interaction.” The first half of the book explains how rhetoric and ethics can be used to help create successful networked communication. The second half recommends how to apply rhetoric and ethics in specific workplace settings. Each chapter contains detailed subheadings and a helpful conclusion summarizing its main points, a feature sure to help students and novices digest the theoretical concepts presented. The summaries will also help readers who must quickly read and understand a specific topic without having to read the book in its entirety. This book provides a fairly general overview of the main issues influencing communication using digital media and new technology. It offers case studies and key concepts that could be applied to a variety of fields. This book could be used as an introduction to corporate communication across industries. It focuses on a few key rhetorical concepts; therefore, other theories such as postcritical approaches are not considered. This book introduces rhetorical theory applied to realworld cases. Doing so might help a wider range of readers see practical applications for it, even though the book does not offer rules, checklists, or guidelines to follow in networked communication. Nevertheless, the book clearly offers a comprehensible introduction to cases and considerations for professional communication and network interaction.
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Abstract
Introduction: Professional communication instructors in transnational contexts face unique challenges when helping students transition into the workplace. These challenges include preparing students for multilingual workplaces and educational settings, as well as multicultural communication in English at transnational workplaces. About the case: The authors, working at an international branch campus (IBC) in the Middle East, wanted to revise their assignments in a technical writing course for engineers in order to better prepare students for the realities of professional communication in the region. Situating the case: Engineering students matriculate into an increasingly diverse workplace, but instructors may not adequately understand the needs of employers in transnational corporations. Methods: Semistructured interviews were conducted with students and alumni of the IBC, and transcripts were coded for common themes. Results/discussion: Students and alumni had different perceptions of workplace communication genres, expectations for detailed writing, and the ability to adapt rhetorical strategies for different contexts. Alumni experienced a gap between their professors' and their workplaces' expectations for business genres and level of detail. They also reported that one of their significant challenges was adopting a flexible mindset toward written and spoken communication practices. Conclusions: Professional communication instructors should emphasize the strengths of multilingual writers, particularly their sense of language difference and rhetorical attunement, to better prepare them for the transnational workplace, in both the US and abroad. The authors describe changes in their pedagogy to help students adopt a more flexible and industry-oriented mindset toward technical communication.
June 2019
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Abstract
Background: Professional communication instructors give profuse feedback on student writing in service or introductory courses; however, professional communication has traditionally borrowed feedback practices from first-year writing. In addition, professional communication instructors have relied on lore instead of data when giving students feedback. Literature review: Three recent studies examine the content of feedback comments given by professional communication instructors; nevertheless, these studies open questions about how professional communication instructors enact their pedagogical values when giving feedback. Research questions: 1. What do instructors value when teaching professional communication service courses? 2. What do instructors emphasize in their feedback? 3. To what extent do instructors' values align with the feedback that they give on students' writing? Research methodology: To answer these questions, this pilot study does close qualitative work to test interview questions and a coding scheme formed by inductive content analysis. I triangulated four interviews about instructors' pedagogical values with content analysis of their 599 feedback comments on students' writing. Results and discussion: The results reveal three implications: Rhetorical terminology may contradict the goals of professional communication, overly conversational or directive feedback may not give students tools to improve their writing, and borrowing pedagogical training from first-year composition may not prepare instructors to teach professional communication. Conclusion: Tensions between instructors' values and their feedback comments highlight a lack of consensus about professional communication's pedagogical values for the service course, particularly higher order values, such as audience analysis or purpose through giving feedback.
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Abstract
Introduction: Technical and professional communication (TPC) instructors value audience awareness, using peer- and client-based projects to facilitate it. We explore how students' audience awareness is facilitated by the case method, which presents students with a professional communication task within a workplace scenario. Situating the case: Case-method research suggests including a detailed audience and situation, multiple genres, and multimedia. Few studies have explored how case materials facilitate students' audience awareness. About the case: A 12-week case that was consistent with case-method research asked students to respond to an engineering firm's internal problem with a proposal and report. How the case was studied: Students from two sections of a genre-based course completed reflections about their audience awareness after the proposal and report. We qualitatively analyzed 51 reflections. Results/discussion: Students stated they could understand the facts about their primary audience but couldn't identify secondary and tertiary audiences. Students stated they could identify audience needs, but they disagreed about the amount of detail to understand those needs. Also, students stated they could respond to the audience using appropriate evidence and writing style. Conclusions: When using the case method, instructors should know that students may need varying levels of detail to interpret their audience's needs. Also, including data and conflicting needs gives students opportunities to make strategic decisions about content.
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Abstract
Introduction: Under the influence of economic globalization, many enterprises are seeking more markets in developing countries, and more Chinese business expatriates are being sent to work in host countries. This study explores Chinese business expatriates' communication experience and identity work in three African countries, and their perceptions of the functions of English or the local language in transnational business communication. About the case: This article explores the following research questions: 1. How do Chinese business expatriates experience their cultural and national identity when using a foreign working language in a host country? 2. How do Chinese business expatriates evaluate the functions of a foreign language in their transnational communication? 3. What suggestions can be provided for future business expatriates and their transnational/globalizing companies? Situating the case: The process of identity construction and business expatriates' identity work in a host space are interpreted in the context of Hofstede and Hofstede's acculturation curve. Other key concepts related to transnational business communication, including third space as defined by Bhabha, are also addressed. Methods/approach: Using a case study approach, the researchers examine four participants' transnational business communication experiences and interpret their identity work through the data collected in the form of interviews. Results/discussion: The researchers find that the business expatriates realized the importance of English or local language communication competence in a transnational business space, although they still kept their Chinese cultural and national identity. Conclusions: This study contributes to transnational business communication by helping professionals to understand the language and cultural challenges faced by Chinese business expatriates, and offers suggestions for globalizing companies that send employees to host countries.
March 2019
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Abstract
Reaching Out GloballyIEEE's vision is to "be essential to the global technical community and to technical professionals everywhere, and be universally recognized for the contributions of technology and of technical professionals in improving global conditions."Like its parent organization, the IEEE Professional Communication Society has been working for more than two decades to address the needs of engineers and professional and technical communicators worldwide by making research in our discipline available to those who need to use it.In our TRANSACTIONS, we have published the work of increasing numbers of authors from outside North America, particularly from Europe and Asia, and have likewise added representation from these two continents to our Editorial Board.Although we recognize that English is the lingua franca of business, science, and technology these days, we also know that not everyone who is a potential member of the TRANSACTIONS audience reads and comprehends English fluently.Even for those with fair proficiency, reading only the abstract of a journal article may require time and attention that are in short supply.Being able to review abstracts more quickly should increase research efficiency although the full text of the articles is in English.
December 2018
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Hand Collecting and Coding Versus Data-Driven Methods in Technical and Professional Communication Research ↗
Abstract
Background: Qualitative technical communication research often produces datasets that are too large to manage effectively with hand-coded approaches. Text-mining methods, used carefully, may uncover patterns and provide results for larger datasets that are more easily reproduced and scaled. Research questions: 1. To what degree can hand collection results be replicated by automated data collection? 2. To what degree can hand-coded results be replicated by machine coding? 3. What are the affordances and limitations of each method? Literature review:We introduce the stages of data collection and analysis that researchers typically discuss in the literature, and show how researchers in technical communication and other fields have discussed the affordances and limitations of hand collection and coding versus automated methods throughout each stage. Research methodology: We utilize an existing dataset that was hand-collected and hand-coded. We discuss the collection and coding processes, and demonstrate how they might be replicated with web scraping and machine coding. Results/discussion: We found that web scraping demonstrated an obvious advantage of automated data collection: speed. Machine coding was able to provide comparable outputs to hand coding for certain types of data; for more nuanced and verbally complex data, machine coding was less useful and less reliable. Conclusions: Our findings highlight the importance of considering the context of a particular project when weighing the affordances and limitations of hand collecting and coding over automated approaches. Ultimately, a mixed-methods approach that relies on a combination of hand coding and automated coding should prove to be the most productive for current and future kinds of technical communication work, in which close attention to the nuances of language is critical, but in which processing large amounts of data would yield significant benefits as well.
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More Than a Feeling: Applying a Data-Driven Framework in the Technical and Professional Communication Team Project ↗
Abstract
Introduction: Group projects are a common pedagogical tool for technical and professional communication courses. These projects provide students with valuable learning experiences that they would not otherwise receive working individually. However, student group projects come with some unique challenges, such as unequal distribution of work, unequal levels of learning, and perceptions of fairness. Situating the case: While many instructor-led resources and strategies exist for facilitating group projects, fewer student-empowering strategies exist. Data provide one potential way to empower students to take ownership of their team experience and make more informed decisions throughout the teamwork process. About the case: This teaching case was born out of a response to the many teamwork problems that are outlined in the literature and that the author has observed as an instructor. This teaching case describes the implementation and outcomes of a data-driven framework for decision making called collect, analyze, triangulate, and act (CAT) that the author developed. After they learned about the CATA framework, the students completed a series of data-driven exercises during the team formation, team functioning, and team evaluation stages of the team project. Perceptions of CATA's effectiveness were collected after the project ended. Methods: A mixed-methods approach, which included a survey and a series of interviews, was used to gain insights into how both team members and team leaders perceived the CATA framework. Results: Survey results indicated that students found the CATA framework helpful in many team contexts. Students expressed particularly strong opinions about how CATA aided in the fairness and accuracy of peer evaluations, was helpful for self-reflection, and was useful for making informed arguments to convince team members of a decision. Interviews with team leaders revealed that appealing to data using the CATA framework was helpful in managing the team but had limited capacity to aid in managing conflict. Conclusions: Students realized many benefits from the CATA framework, and some team leaders even felt empowered in certain instances by appealing to data. However, instructors should still consider scaffolding data literacy and teamwork skills for students to be fully prepared for successful teamwork.
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Exploring an Ethnography-Based Knowledge Network Model for Professional Communication Analysis of Knowledge Integration ↗
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In contemporary knowledge-intensive spaces, workers often team with experts from different disciplinary backgrounds and different geographic locations and, thus, they face the challenge of integrating knowledge in their work. When modeling how communication can be improved in these circumstances, previous studies have often relied on social network analysis to understand the aggregate exchanges among team members. In this study, rather than analyze social networks (people linked by communication), we argue that network analysis of knowledge networks (people linked by common knowledge) presents an opportunity to better understand and address the challenge of knowledge integration in organizational contexts. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. How can professional communicators use the distribution of knowledge on teams as a structure for planning interventions in the work of complex, collaborative teams? 2. What kinds of insights do networks of specific knowledge areas offer professional communicators about team communication challenges? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> We describe prior uses of network analysis in professional communication research that inform our development of a knowledge network. In particular, we review current literature and highlight network-based concepts that we believe are organizing principles of knowledge networks. Previous literature has shown that network models, particularly social network models, are useful tools for professional communication researchers to examine a range of communication factors and practices. However, professional communication research has yet to fully explore the possible contributions of knowledge networks to understand communication processes. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> We conducted an ethnography of a team science collaboration and used observations to create a survey of terms that measured subjects’ self-professed understanding of key concepts. We used the survey results to produce a bimodal network model of agents and terms, in which we binarized link values after filtering for only the highest-rated terms for each subject. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> The model demonstrated that the team collaboration broke into two distinct groupings. Ego networks extracted from this parent network showed that concepts commonly well-understood in the team join together multiple subgroups of expert knowledge. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> The knowledge network is a useful instrument in helping team members understand possibilities for integrating knowledge across disciplines and subspecialties. The visual produced by this model also can be useful for developing research questions and strategizing work processes.
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Introduction to the Special Issue: Data-Driven Approaches to Research and Teaching in Professional and Technical Communication ↗
Abstract
The quest to understand the nuances of professional communication using computational tools have continued since, and many researchers in our field have embraced the new interdisciplinary approach now known as data science. Our quick metadata search on the journals and conference proceedings in technical and professional communication (TPC) revealed an increasing number of articles associated with terms commonly used in data science (e.g., big data, content analysis, text mining, sentiment analysis, topic modeling, network analysis) originating from numerous disciplines (e.g., corpus linguistics, computational linguistics, artificial intelligence, statistics, business analytics). Yet, the field of TPC is just beginning to embrace the power of data-driven approaches. This special issue extends Orr’s work by taking a snapshot of current work in data-driven approaches to the study of TPC.
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Abstract
This paper introduces a new social media data-analysis tool called FireAnt that allows technical and professional communication researchers, instructors, and students to easily collect, analyze, and visualize social media communication.Problem:Currently, most social media analysis is carried out using custom computer scripts written in programming languages such as Python and R. Although these custom scripts can be very powerful, they create an enormous barrier to those without a strong computational background or the resources to hire a software engineer or data scientist.Key concepts:FireAnt is a freeware, stand-alone, multiplatform social media data-analysis tool designed for both novice and expert computer users. It can be used to collect, analyze, and subsequently visualize social media data as time-series plots, geopositional maps, and network graphs. It can also export results for further processing using traditional corpus tools, statistical packages, and custom scripts. Key lessons:This paper will show how FireAnt can be used to collect social media data related to specific companies, analyze those data, and visualize the data in a variety of ways.Implications for practice:FireAnt has applications in various technical and professional communication settings-for example, as part of a strategy to develop a social media presence and in the analysis of company-customer interactions and user perceptions of goods and services. It can also be used in the technical writing classroom as part of instructor- and student-centered instruction on the safe, appropriate, and effective use of language on social media platforms .
September 2018
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Abstract
<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Teaching problem:</b> The comparative/contrastive approach to teaching intercultural communication is based on the premise that global rhetorical practices are not mere indicators of the cultural proclivities of a people, but are also a framework for developing a working knowledge about how members of a culture communicate. However, this approach predisposes learners to contrasting those cultures against their own and reinforces their preconceptions about national cultural characteristics. Augmenting that approach with transliteracies—emphasizing the benefits of knowledge sourcing not limited to scholarly/academic sources—offers a multidimensional perspective to intercultural communication. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research question:</b> How can transliteracy inquiry be applied in teaching and learning global rhetorics? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case: </b> The approaches described here draw on the work of literacy researchers who delineate ways in which transliteracy broadens the scope of learning materials, including texts that are cultural and social (as opposed to linguistic) and that can be studied for what they convey about those cultures. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">How the case was studied:</b> This paper describes the experience of using transliteracies to teach intercultural professional communication. The material was collected informally over the course of two years of teaching the course through observation, student completed research reports, and reflections. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> The shortcomings of contrastive and comparative rhetoric pedagogy in intercultural communication may be due in part to instructional materials selection and prioritization of what teachers deem to be scholarly. Reasoning that the basic architecture of a global rhetorics lies in its surrounding culture, artifacts, and communication systems, I designed an assignment that required students to describe how one culture's heritage, history, governmental systems, and value systems contribute to the development of persuasion and uses of rhetoric. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> Transliteracies opened up spaces that allowed students to gain an in-depth understanding of others’ rhetorical practices without contrasting them against their own and by approaching them as ethnographic objects of study. Students engaged the object of their scholarship more expansively. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusions:</b> Transliteracies in intercultural professional communication served to move students toward a more immersive and empathetic understanding of referent cultures, a stance that enriches professional communication. Students displayed a more altruistic value system in representing their objects of study and were careful to recognize that their work might be accessed by a wider audience. Transliteracies offer a practical toolkit for comprehending and fashioning understandable and compelling arguments about other cultures.
June 2018
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Abstract
Introduction: Virtual reality (VR) has gained popularity across industries for its ability to engage users on a level unprecedented by print or 2-D media; however, few guidelines exist for the use of VR technologies in technical and professional communication (TPC) curricula. To address this need, this experience report details the study of a recognizable and adopted set of VR devices to promote understanding of the ways in which emerging VR technologies provide new approaches to pedagogy. Literature review: Drawing from literature in computer science, communication studies, and anthropology, as well as embodiment and phenomenology, the authors provide a historical account of VR development. About the study: Using three concurrent case studies and qualitative interviews, the authors share their deployment of three low-end to high-end VR devices: Google Cardboard, Google Daydream View, and HTC Vive. Using a modified heuristic, the authors assess the functions, features, and uses of the devices; showcase current or potential deployments; and for triangulation, provide a user study of two devices. Results/discussion: VR immersion can provide students with a deeper understanding of course content; immersion in future workplaces can give students an initial vision of their project and profession; concepts can be seen from new vantage points; and user themes include felt experience, sense and sensibility, agency and autonomy, and constant identities. Together, these themes provide an entry into discussions of designing VR content for technical and professional communication. Conclusion: The authors discuss limitations to VR integration and provide resources so practitioners might implement VR in engaging and relevant ways.
March 2018
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Quantification of Engineering Disciplinary Discourse in Résumés: A Novel Genre Analysis With Teaching Implications ↗
Abstract
Background: Undergraduate engineering students often receive insufficient support when crafting résumés. Most notably, there is often a lack of disciplinary-specific instruction and a lack of emphasis on the persuasive function of résumés. Ultimately seeking to strengthen instructional materials, this study investigates a way to quantify the quality of engineering résumés, focusing specifically on the use of disciplinary discourse. Research questions: How do engineering résumés exhibit disciplinary discourse? How can disciplinary discourse be quantified as a way of promoting strong engineering résumé writing and professional development skills? Literature review: This project builds on research exploring the qualities of effective résumés. It extends on work establishing disciplinary differences in desired résumé qualities, as well as work characterizing résumé writing as an opportunity for professional identity development. Grounded in activity theory, this project seeks to elucidate the “rules” of effective engineering résumés at the lexical level. Methodology: This project analyzed a corpus of 31 engineering résumés through both qualitative and quantitative means. Résumés were initially ranked via a rubric, then coded for disciplinary discourse according to the American Association of Engineering Societies' Engineering Competency Model. Disciplinary discourse scores were then analyzed through descriptive statistics. Results and conclusion: Significant differences in the use of disciplinary discourse were found among strong, moderate, and weak résumés. Though these results are not generalizable due to the small corpus size, they indicate that disciplinary discourse may be a fruitful area for future research on résumés and the development of pedagogical materials.