Since the late 1970s, technical communication scholars and teachers have largely agreed that technical communication’s humanistic character can be found in the field’s rhetorical nature and the social nature of discourse. Building on Patrick Moore’s efforts to rehabilitate “instrumental discourse” in the face of such general consensus, this essay argues that such notions of technical communication’s humanistic character, although unquestionably groundbreaking and crucial to the field’s sense of self and mission, remain too deeply indebted to traditional academic humanities’ and English studies’ constructions of humanistic purview, which largely refuse to accommodate technology, especially physical technology artifacts. Considering alternatives that recast the technology-humanities relationship and situate technology within a humanistic framework can yield benefits for both technical communication and English studies broadly construed.

Efforts to get workers to change significantly their communication practices often fail. This failure occurs because external consultants, who are often academics, and internal organizational development specialists see changing communication practices as merely introducing new skills rather than altering the way workers habitually think and talk about communication. In this article, the author uses organizational theory and details from his research and consulting experience to explain why changing communication practices is difficult. He proposes a theory-based framework to help the professional and managerial communication disciplines better understand the steps necessary to change communication practice and norms in large, complex organizations.

Using a previous study at the same site for comparison, this study examines how recent adoptions of intranet and improved mail technologies have altered the collaborative practices of corporate communication writers at an insurance company. A systematic analysis of collaborative activities using a newly developed continuum shows that the writers’ jobs were significantly transformed by the company’s transition to a digital concept of writing. In particular, writers focused less on producing text and more on developing, coordinating, and structuring the newly adopted corporate intranet.

Two versions of a biological opinion written by different teams in the U.S. Fish and Wild-life Service illuminate how different rhetorical strategies reflect different values. The historical narrative in the earlier biological opinion, which is used to argue for vigorous action to protect endangered species along the Missouri River, is largely erased in the later opinion that privileges human uses of the river system. This analysis emphasizes the problematic nature of authorship when the concept is applied to a document produced in an organization or agency. Moreover, examining how authors control information reveals the power technical writers have to influence meaning making.

Drawing on globalization literature, this article analyzes key themes in globalization discourse, discusses their implications for professional communication programs, and links the themes specifically to the literacies professional communicators need to develop in the context of globalization. The article proposes a framework for professional communication literacies in this context to facilitate dialogue about the implications of globalization for literacies in professional communication programs and help teachers and program developers design and revise courses and programs that foster global literacies. It concludes by suggesting specific examples for applying this framework to the development or revision of teaching materials, courses, and programs.

This article discusses a longitudinal case study of a novice engineer who has successfully challenged a workplace genre. The study shows that a combination of the novice’s family background, a university engineering communication course, and workplace experiences helped him achieve success. It also provides evidence that, even though genres may differ from workplace to workplace, experienced professionals do recognize and accept superior communication practices imported from elsewhere. Thus, best practices may be taught apart from local contexts. The case study allows technical communication instructors and researchers to refine current understanding of what mastering genres means and indicates directions for the development of new pedagogies.

This article examines medical treatment forms as boundary genres, drawing on genre and disciplinary studies theories to argue that medical forms represent a commingling of the business, science, and medical professions in ways that show evidence of tension and conflict between the disciplines.

This article examines editorial strategies revealed by employees at MAMM magazine, a publication covering breast cancer and other women’s reproductive cancers. Drawing on personal interviews and on-site observations, the author discusses specific patterns of editorial decision making in two areas of cancer discourse: the presentation of medical information and the portrayal of survivors’ identities. These patterns are tied to particular organizational, cultural, and ideological influences on editorial practices emphasized by participants in the study as well as to economic outcomes for the publication.

Building on Herndl’s concept of critical practice, this article presents a case study of attempts to change the discourse practices surrounding breast-feeding in today’s medical environment. To complicate readers’ understanding of rhetorical agency, resistance, and discursive change, the author considers the rhetorical efforts of two high-profile physicians alongside those of the nonphysician breast-feeding advocates she interviewed. Ultimately, this dual perspective shows that discursive efforts to change medical practices can fail, even when supported by powerful figures within the medical establishment, if the new ideas communicated in such efforts conflict with long-established material conditions.

Genetic medicine, which consists mostly of screening tests for certain heritable diseases but may soon include treatment for heritable diseases based on molecular genetics, is made possible by two critical junctures in the textual representation of medical subjects. The first is the transformation of organic human genetic material into computationally sophisticated data, and the second is the subsequent conversion of these vast quantities of genetic data into intellectual property through gene patenting and screening-test marketing. This article examines these representational changes in medical subjects through an intertextual and rhetorical analysis of the documentation surrounding the discovery, patenting, and marketing of the breast cancer susceptibility gene BRCA1 by the biotechnology company Myriad Genetics. It identifies the impact of these changes on the analysis of the risks and benefits associated with screening for heritable diseases.

This article explores the value of rhetorical genre theory for health care and professional communication researchers. The authors outline the conceptual resources emerging from genre theory, specifically ways to conceptualize social context, professional identity formation, and genres as functioning but hierarchical networks, and discuss the way they have used these resources in two separate but complementary health-care studies: a project that documents the ways regulated and regularized resources of the genre of case presentations shape the professional identity formation of medical students and a project that extends this theoretical work to observe that genres, especially policy genres, function to regularize or control other genres and shape the identity formation of midwives in Ontario, Canada. The authors also observe that the implications of rhetorical genre theory have impelled both of these studies to develop an interdisciplinary trajectory that includes members of health-care communities as participating researchers.

When mixed-gendered student teams collaborate on technical writing tasks, a single male often emerges as the group computer expert. The effects of this trend on perceptions of workload are unknown. This article reports the results of a study in which 12 mixed-gendered teams answered questionnaires on the division and perceptions of labor in their teams. Detailed case studies of four teams supplement the questionnaires. Findings suggest that computer work was highly visible, highly valued, and dominated by men. By contrast, writing was less visible and selectively recognized. Some men were credited with strong writing skills even though they did not produce writing for the project. Moreover, some students explicitly leveraged their computer expertise to avoid writing; furthermore, these computer experts rarely shared technical expertise with others in the context of the team project.

In this study, six focus groups comprising technical communicators and technical communication instructors evaluated and discussed two versions of an instructional manual and two versions of a memo. Findings reveal that the practitioners and academics relied on similar metaphors (including the Conduit Metaphor), metonymies, and constructed scenarios. Although their ways of evaluating texts were broadly similar, practitioners exhibited greater awareness of task-related rhetorical variables whereas academics were more likely to be concerned with textual features and general principles that apply to technical writing tasks. Differences between the groups were particularly evident in discussions of the memo.

As a response to research about both the work space of professional writers and the pedagogy using workplace simulations, a professional writing course was adapted for a high-tech conference room equipped with electronic meeting tools. This experiment improved students’ learning of course content, which included collaborative writing strategies, project management, and teamwork; research methods; presentation and design skills; and organizational culture and professional development. Students also better understood workplace realities and distinctions between academic and workplace environments. In addition, the experiment facilitated students’idea sharing and communication as well as their preparation for transitioning to the workplace. The teaching experience was more creative and rewarding, too.

This article explores the implications of career research for the field of technical communication. The interdisciplinary strands of career theory provide a useful perspective on the contexts of work with which our field interacts and for which it prepares technical communicators. To help us gain an understanding of the historical, methodological, and ideological contexts of career studies, the article first provides a historical overview then reviews current trends, particularly in the way recent research diverges from traditional approaches. Finally, it discusses four broad but interrelated strands of inquiry that technical communication researchers might pursue based on research in career studies.

By wedding a historical materialist understanding of class formation to pedagogical efforts at teaching ethics in the professional writing classroom, language-arts instructors can intervene at an important postindustrial juncture between culture and economics. They can take a vital role in the formation and political developmentof elite and influential knowledge workers, making them more critical of the links between diachronic economic developments and locally experienced institutions such as communication practices and organizational constructions.

This article examines two discursive events during a major reorganization at Health Canada in 2000: a new leader’s informal speech to senior managers and his first formal memo to staff. Seen through the dual lens of systemic functional linguistics and critical discourse analysis, these events provide a perspective on the role of discourse in institutional settings. The events particularly illustrate the ways in which a leader’s discursive choices demonstrate conflicts between management styles: the command-and-control style of the old capitalism and that of the new capitalism, which defines the leader as a coach, mentor, facilitator, and motivator rather than as a commander. Unpacking leadership discourse can shed some light on how concealed messages contribute to the success or failure of discursive events, specifically at a time of organizational transformation when such discursive events are particularly important.

Drawing on rhetorical genre studies and recent work in activity system theory, this study focuses on the collaborative development of a new written form, a municipal plan for protecting and managing natural areas. The author advances a twofold claim: (a) that the written plan is developed in the absence of a stable textual model and (b) that the text, as part of the context, functions, in turn, as a mediational tool for solving the rhetorical problem of audience resistance. Findings show that as participants reconfigure the project into successive cycles of activity, they create corresponding zones of proximal development. This study contributes to our understanding of the dynamics of the text-context relationship and to recent elaborations of genre as an activity system that help explain the relationship between genre and learning.

Although discussion of composition research methods over the last 10 years has culminated in Conference on College Composition and Communication (CCCC) guidelines, these guidelines do not include procedures for verifying qualitative data. Such procedures would entail having a third party check to some degree that the researcher spent the time claimed at the site and that the subjects did what was described and said what was quoted in the published research. This commentary reviews federal policies on research misconduct and government and professional association responses to data faking, noting the additional danger of incompetent investigations of research misconduct. Arguing that the discipline should take appropriate measures to verify qualitative data, I recommend a two-tiered approach.