Journal of Business and Technical Communication

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October 2004

  1. Technical Communication Instruction in Engineering Schools
    Abstract

    This survey of 73 top-ranked U.S. and Canadian engineering schools examines initiatives that engineering schools are taking to improve communication instruction for their students. The survey reveals that 50% of the U.S. schools and 80% of the Canadian schools require a course in technical communication. About 33% of the schools utilize some form of integrated communication instruction, and another 33% offer elective courses in communication. Just 10 schools have created engineering communication centers to provide additional individualized coaching and feedback for their students. The most comprehensive preparation that engineering schools provide is a communication-across-the-curriculum approach that combines these instructional methods to offer concentrated instruction, continual practice, situated learning, and individualized feedback.

    doi:10.1177/1050651904267068
  2. Book Reviews
    doi:10.1177/105065190401800404
  3. Call for Papers
    doi:10.1177/105065190401800405
  4. Index to Journal of Business and Technical Communication
    doi:10.1177/105065190401800408

July 2004

  1. Technological Mediation of Document Review
    Abstract

    This article reports findings from a study of writers and reviewers in two complex organizations. The author analyzes the differences between the content, conduct, and resolution of document reviews mediated by hard-copy text and those mediated by textual replay (a series of screen-captured images of the writer’s on-screen writing activity) plus hard-copytext. The results show that reviews mediated by textual replay directed greater attention to issues concerning writing and revision processes. The reviewers offered more tentative revision suggestions and more often enlisted the writers’ participation in articulating, proposing, and implementing the revisions. The article concludes by considering ways that textual replay could be further designed to support the range of joint activities that document review comprises.

    doi:10.1177/1050651904264037
  2. Exploring Uses of IText in Campus-Community Partnerships
    Abstract

    Many colleges and universities have begun to create structures that foster sustainable partnerships with neighboring communities. As part of such efforts, these institutions often use IText—written texts mediated by information technologies such as the World Wide Web, e-mail, databases, and online bulletin board systems. Using content analysis and interviews, the author explores the ways that IText is used in campus-community partnerships. The author concludes that at this early point in partnership efforts, the best uses for IText are to build trust and share information, even though such uses raise questions about the egalitarian potential of partnership efforts.

    doi:10.1177/1050651904264158
  3. Teaching Language Awareness in Rhetorical Choice
    Abstract

    This article introduces an IText system the authors built to enhance student practice in language awareness within commonly taught written genres (e.g., self-portraits, profiles, scenic writing, narratives, instructions, and arguments). The system provides text visualization and analysis that seek to increase students’ sensitivity to the rhetorical and whole-text implications of the small runs of language they read and write. The authors describe the way the system can create possibilities for classroom discourse and discussion about student writing that seem harder to reproduce in traditional writing classrooms. They also describe the limitations of the current system for wide-scale use and its future prospects.

    doi:10.1177/1050651904263980
  4. Literacy and the Writing Voice
    Abstract

    This article provides a cultural-historical analysis of dictation as a composing method in Western history. Drawing on Ong’s concept of secondary orality, the analysis shows how dictation’s shifting role as a form of literacy has been influenced by the dual mediation of technological tools and existing cultural practices. At the dawn of modernism, a series of technological, economic, and philosophical factors converged to promote silent forms of individual authorship over collaborative modes of dictation favored in late antiquity and the Middle Ages. Similar changes are taking place today and may help reverse the dominance of silent authorship. If voice-recognition technologies continue to improve in the future, they may help professional communicators bridge the spoken and textual realms and effect changes in our attitudes toward authorship and orality.

    doi:10.1177/1050651904264105
  5. Introduction to the Special Issue
    doi:10.1177/1050651904264017
  6. Announcement
    doi:10.1177/105065190401800306
  7. Board of Reviewers
    doi:10.1177/105065190401800307

April 2004

  1. Book Reviews
    doi:10.1177/1050651904182009
  2. Announcing the Twenty-Third Annual Institute in Technical Communication June 20-25, 2004 at Horry-Georgetown Technical College Myrtle Beach, South Carolina
    doi:10.1177/1050651904182010
  3. Tracking Rapid HIV Testing Through the Cultural Circuit
    Abstract

    The cultural studies model of the cultural circuit can help students track the larger circulation and transformation of technical communication in order to ethically critique and respond to it. Applying the model to specific cases of technology and its accompanying documentation (in this case the OraQuick rapid HIV test) can illustrate for students the ethical necessity of extending the usual focus on production to distribution, marketing, interpretation, and use. Students can then channel this awareness to their own writing projects, taking action to ensure that these projects are responsive and empowering to those whom they affect.

    doi:10.1177/1050651903260836
  4. The Textualizing Functions of Writing for Organizational Change
    Abstract

    This article examines the role of writing during an attempt at organizational change. Through the investigation of conversational and writing practices used by members of a project team at a high-tech corporation, the article argues that writing has a textualizing function. In the context of members’work toward organizational change, writing served as a textualizing practice that documented, fixed, and stabilized ideas developed in conversation. Written forms that create general truths out of individual experiences help both to define the organizational change to come and to create the change as an object to be distributed and consumed by organizational members. The results of the study describe how writing helps to stabilize organizational reality to enable change to occur.

    doi:10.1177/1050651903260800
  5. Board of Reviewers
    doi:10.1177/1050651904182011
  6. Pillaging the Tombs of Noncanonical Texts
    Abstract

    Contrary to literary historians, humanist influences did not produce modern English prose style. Instead, technical or utilitarian discourse is inextricable from the development of modern English prose style. Modern English resulted from written text shaped by five factors: (a) brevity induced from accounting/administrative format; (b) aural/oral-based text, written to be heard and seen, that produced conversational style; (c) persistence of indigenous subject-verb-object syntax found in the earliest English documents; (d) a growing Renaissance book market of literate middle-class readers responding to speech-based prose; and (e) English scriptural renditions of the late Renaissance that associated colloquial speech with Protestantism. Of all writing produced before 1700, only a small amount was humanistic; the bulk was utilitarian. The Royal Society’s demand for “plain English” prevailed because the call for precise language by these early scientists reflected the indigenous nature of a plain English that had surfaced as early as 900.

    doi:10.1177/1050651903260738
  7. Rethinking the Idea of Profit in Professional Communication and Cultural Capitalism
    Abstract

    Critical theorists often attack economic capitalists for focusing excessively on profit. But critical theorists are themselves capitalists—cultural capitalists—and they also pursue profit: in the form of publications, promotions, enhanced reputations, tenure, and course releases. Economic capitalists typically use profit for constructive reasons: as a form of audience analysis and as a way to create the wealth that enables other people to work, to have specialized jobs (including professorships), and to raise families. Profit is an integral part of the communication of economic capitalism, and the profit motive helps capitalists create safer products and usable professional communication.

    doi:10.1177/1050651903261090
  8. Letter to the Editor
    doi:10.1177/1050651904182006
  9. Book Reviews
    doi:10.1177/1050651904182007
  10. Strategies for Online Critiquing of Student Assignments
    Abstract

    Word processing programs now allow instructors to provide online personalized, detailed critiques of students’ writing assignments. The article discusses the advantages of online critiquing assignments using the Track Changes, Comment, and AutoCorrect functions. It provides guidelines for online critiquing and grading of student assignments, including preparing students for online grading, preparing for online critiquing, setting policies, orienting students to sending e-mail attachments, avoiding pitfalls, and developing time-saving strategies for online critiquing of student assignments.

    doi:10.1177/1050651903260851
  11. Book Reviews
    doi:10.1177/1050651904182008

January 2004

  1. Rhetorical Action in Professional Space
    Abstract

    This article focuses on information architecture as a site for developing critical practice for technical communication. Such a focus suggests methods for rhetorical intervention aimed at democratizing the process of technocultural development. As a site of intervention, information architecture invites practitioners and academics to develop plans for action based on the analysis generated in descriptive research, completing the circuit from analysis to informed action.

    doi:10.1177/1050651903258129
  2. Discourse Methods and Critical Practice in Professional Communication
    Abstract

    A set of discourse-based methods—genre theory, genre analysis, and discourse analysis—can provide a descriptive basis for a critical analysis of the multiple connections between discourse practices and their underlying concepts and categories within professions. To illustrate this theoretical and methodological project, this article analyzes prognosis in the discourse of medicine. Using Goffman’s (1959) distinction between front-stage and back-stage discourse, the author suggests that a back-stage discourse of prognosis points to problems with prognosis in the front-stage discourse of medical encounters between oncologists and patients who have been diagnosed with cancer. The analysis shows that the oral genre of treatment discussion in oncology encounters is organized to allow practitioners to do, appear to do, or avoid doing difficult work like presenting a prognosis. The article suggests that discourse-based methods have the potential to become the basis for productive critical engagement between practitioners and researchers in professional communication.

    doi:10.1177/1050651903258127
  3. Liminality and Othering
    Abstract

    Subject matter experts, under the influence of modernist notions of authorship, often view technical writers as mere grammar and punctuation specialists and marginalize them as their ignorant “other. ” Technical writers, on the other hand, as rhetoricians occupying a liminal space between different disciplines, can understand different disciplinary rhetorics. If subject matter experts, instead of marginalizing technical writers, would view them as liminal subjects who are knowledgeable in different disciplinary rhetorics, then technical writers, through liminal practice, may be able to use their knowledge of audience and rhetoric to improve the quality of documentation.

    doi:10.1177/1050651903257958
  4. Introduction to the Special Issue
    doi:10.1177/1050651903258143
  5. Critical Practice in Technical Communication
    doi:10.1177/1050651904181005

October 2003

  1. Book Reviews
    doi:10.1177/10506519030174006
  2. Improving Document Review Practices in Pharmaceutical Companies
    Abstract

    Document review practices in the research and development functions of many pharmaceutical companies can be frustrating and inefficient, at least in part because these practices are poorly managed. Although the literature on review practice is fairly robust, there is a disjuncture between what researchers know and how reviewers work. The author draws on his experience as a consultant and trainer to many pharmaceutical companies to outline the causes and effects of poor review practice. He offers recommendations to enhance the value and increase the efficiency of reviews.

    doi:10.1177/1050651903255345
  3. After Enron
    Abstract

    Recent scandals in the business community have alerted professional writing teachers to the importance of highlighting ethics in the curriculum. From former experiences in teaching courses emphasizing ethics, the authors have adapted the curriculum to include a limited discussion of ethical approaches and terms and assigned group writing projects that consider the effects of business on the broader community. As a result of the integration of this ethical component into the entire course, students learn major ethical approaches; gain a vocabulary of ethical terms they can apply in the business world; interrogate the larger questions of business and its interactions with the local, national, and international community; and engage in the kind of dialectical discussions that require critical thinking.

    doi:10.1177/1050651903255418
  4. A Case of Multiple Professionalisms
    Abstract

    This article offers a retrospective case study of a service learning project in a technical writing class. For this project, students were asked to develop a communication tool with information about consent rates in organ donation to use in an academic medical center. In contrast to the service learning literature, which notes that students often resist the professionalizing move that service learning offers, this study shows that students in this project actually overprofessionalized, constituting themselves as one more party vying for control over the communication of organ donation. This embrace of professionalism via service learning raises as many issues as the resistance to professionalism that is more commonly documented.

    doi:10.1177/1050651903255303
  5. Book Reviews
    doi:10.1177/10506519030174005
  6. Reconceptualizing Politeness to Accommodate Dynamic Tensions in Subordinate-to-Superior Reporting
    Abstract

    This research provides a framework identifying dynamic tensions that occur as subordinates try to maintain a sufficient degree of politeness while reporting to superiors on workplace tasks. Building on politeness theory, the framework suggests how conventional politeness dimensions, such as deference, solidarity, and non-imposition are challenged by organizational obligations and workplace tasks requiring confidence, direction, and individuality. The framework evolved from a series of analyses of two samples: one consisting of e-mail between international project teams and their domestically located supervisors, the other of Asian and U.S. business undergraduates' responses to two workplace scenarios involving critiquing a superior's work. Analyses revealed competing communicative dimensions relevant to subordinate-to-superior interactions, including dimensions that are underdeveloped in politeness literature. Examples from these data suggest that managing a sufficient equilibrium between these dimensions requires a substantial knowledge of rhetorical and linguistic alternatives.

    doi:10.1177/1050651903255401

July 2003

  1. Book Review
    doi:10.1177/1050651903017003005
  2. The Development of a Virtual Community of Practices Using Electronic Mail and Communicative Genres
    Abstract

    This article uses the notion of genre repertoire to examine electronic-mail communication exchanged in a period of three years by an interorganizational community of software developers (727 e-mail messages in total). It analyzes the development of this virtual work community by considering the use of communicative genres with respect to (1) the resources offered by the electronic-mail system, (2) the temporal development of the project in which the participants were engaged, and (3) the developing relationship between community members. The study shows that the community organized its communicative interactions mainly as informal exchanges between peers rather than as formal exchanges that followed the structure of an interorganizational project. The messages were strongly affected by the use of a system of electronic mail and changed as the community members' relationships developed.

    doi:10.1177/1050651903017003001
  3. The Emergence of Technical Communication in China—Yi Jing (I Ching)
    Abstract

    To promote intercultural understanding in technical communication, this article studies Yi Jing as a technical instructions manual, the first technical communication book in China. After examining the information in Yi Jing and its organization as well as a modern Chinese instructional manual, the author claims that Yi Jing developed the theory that context and individual objects should be seen as a unity and thus established a tradition that Chinese instructional manuals observe: focusing on contextual information instead of action-oriented instructions for task performance. The author compares the Chinese manual and an American one to support his claim that Yi Jing 's philosophy helps us uncover a pattern of meaning in modern Chinese instructional manuals.

    doi:10.1177/1050651903017003003
  4. Professional Communication in the Learning Marketspace
    Abstract

    As society increasingly inhabits digital spaces in addition to physical places, the environment in which professional communication programs function undergoes fundamental change. The specific dynamics of these digital spaces have resulted in the emergence of learning marketspaces and present a program with three choices for positioning itself: (1) staying at its homestead, its own individual home page; (2) paying rent for a space in someone else's learning marketspace; or (3) partnering to build a learning marketspace. This article addresses the third choice and suggests how programs may go about partnering to build a learning marketspace. The authors examine the following questions: Why partner to develop a learning marketspace? What are critical components of a learning marketspace for professional communication? and How might we assess a program's readiness for partnering in the learning marketspace?

    doi:10.1177/1050651903017003004
  5. Working Together in a Divided Society
    Abstract

    During the past 30 years, workplaces in Northern Ireland have suffered the consequences of ongoing political and religious conflicts, often resulting in severe operational disruptions and financial loss. Yet little if any research has explored organizational communication in divided workplaces such as those in Northern Ireland. This study examines intergroup relations and communication within such settings. It employs a range of research methodologies to ascertain the perceptions and perspectives of employees in four of the largest workplaces in Northern Ireland, including their perceptions about appropriate ways to deal with contentious issues. The findings should be relevant to those interested in communication in diverse workplaces.

    doi:10.1177/1050651903017003002

April 2003

  1. Directness in Chinese Business Correspondence of the Nineteenth Century
    Abstract

    Although the literature has usually characterized Chinese business correspondence as indirect, this article illustrates how Chinese writers used directness in 115 extant English-language business letters to Jardine, Matheson & Company Ltd. in the nineteenth century. Taking a general speech-act approach and a linguistic pragmatics analysis to determine the incidence of directness and indirectness, the author then uses cultural analysis to understand why the writers used directness and indirectness. The analysis shows that indirectness in the organization of the message served to establish an informational context whereas directness served to signal a strong proximity dimension in the relationship between the correspondents. The article proposes that these Chinese writers may have chosen directness precisely to signal proximity, especially where power differentials were great.

    doi:10.1177/1050651902250948
  2. Book Review: Usability Testing and Research. Carol M. Barnum. Allyn & Bacon Series in Technical Communication. Ed. Sam Dragga. New York: Longman, 2002.
    doi:10.1177/1050651903017002005
  3. Board Of Reviewers
    doi:10.1177/1050651903017002007
  4. User Perceptions of E-Mail at Work
    Abstract

    This article examines employee sentiments concerning the use of e-mail. An exploratory study at one state agency was used to create a survey of employee perceptions of e-mail use. The survey was then administered to a second state agency. The survey findings show that although most employees found e-mail to be highly useful, they also complained of information overload. The findings also suggest that employees perceive peer misuse and lack of peer training to be culprits of e-mail overload. The article discusses the theoretical implications of the study and makes recommendations for improving e-mail training.

    doi:10.1177/1050651902250947
  5. Teaching and Learning Design Presentations in Engineering
    Abstract

    In courses within technical disciplines, students are often asked to give oral presentations that simulate a professional context. Yet learning to speak like a professional in this academic context is a process often laden with complications. Using activity theory and situated learning as theoretical frameworks, this article explores the teaching and learning of one of the most common oral genres in technical fields—the design presentation. A study of the teaching and learning of this oral genre in three sequential engineering design courses reveals critical academic and workplace contradictions regarding audience, identity, and structure. Results of this study show that in the teaching and learning of design presentations, audience and identity contradictions were managed by a primary deference to the academic context whereas structural contradictions were addressed by invoking both workplace and academic activity systems.

    doi:10.1177/1050651902250946
  6. Book Review: Exploding Steamboats, Senate Debates, and Technical Reports: The Convergence of Technology, Politics and Rhetoric in the Steamboat Bill of 1838. R. John Brockmann. Amityville, NY: Baywood, 2002.
    doi:10.1177/1050651902250949
  7. Book Review: Interacting with Audiences: Social Influences on the Production of Scientific Writing. Ann M. Blakeslee. Mahwah, NJ: Lawrence Erlbaum, 2001.
    doi:10.1177/1050651903017002006

January 2003

  1. Assessment of the Listening Styles Inventory
    Abstract

    This article describes the authors’ progress in establishing the validity and reliability of the Listening Styles Inventory (LSI) following their initial report in an earlier study (Barker, Pearce, and Johnson). The LSI provides managers with a self-administered tool for determining their own perceived listening effectiveness. The authors examined the data provided by 359 respondents in diverse managerial groups using factor analysis, Cronbach’s alpha, Spearman’s rank order coefficient, structured interviews, expert observation, the Statistical Analysis System General Linear Model (GLM) procedure (analysis of variance), and a Tukey Student Range (honestly significant difference or HSD) test. The results yielded further evidence of the validity and reliability of the LSI as a self-administered diagnostic listening tool. The authors conclude that the LSI in its present form can serve as a guide for assessing a manager’s perceived listening effectiveness, but further research is needed to refine the instrument and to test other managerial groups.

    doi:10.1177/1050651902238546
  2. Editor’s Column
    doi:10.1177/1050651902238543
  3. Book Reviews
    doi:10.1177/1050651902238547
  4. Rhetorical Chemistry
    Abstract

    This article employs neoclassic and feminist rhetorical perspectives to investigate the persuasive strategies in two scientific articles written in the late nineteenth century by Ellen Swallow Richards. One of the first credentialed female scientists in the United States, Richards wrote about nutrition research she conducted in her experimental food laboratory, the New England Kitchen, to persuade two separate audiences—one predominantly male and the other predominantly female—of the scientific value of nutrition studies. The article adds complexity to our historical underpinnings by querying how gender—of the writer, of the audiences, and in the nature of the topic—contributed to the writer’s rhetorical burdens and provides evidence that women historically have been active knowers and users of science and technology.

    doi:10.1177/1050651902238544
  5. Writing in Noninterpersonal Settings
    Abstract

    Writers often address letters to people with whom they have few if any personal connections. To increase understanding of rhetorical decision making in such noninterpersonal settings, this article analyzes letters to a United States senator. The analysis draws from three bodies of research on persuasion: situational context, persuade package, and personal constructs. On the basis of that theoretical grounding—and using deliberative democracy theory and the strategic-choice model—the authors develop hypotheses linking situation attributes and writer attributes to letter attributes. The results show that topic, position, sex, and technology are significantly related to the writer’s choice of appeals, argumentative complexity, and structural directness. They also demonstrate a strong link between technology and message length. These results raise several possibilities for further study, such as whether advocates sometimes address messages to an accessible person while aiming their argumentation at an archetypal authority figure.

    doi:10.1177/1050651902238545