This article presents a multimodal genre analysis of crowdfunding proposals, an emerging web-based genre for raising funds from internet crowds for a project or venture. Based on an analysis of nine most-funded Kickstarter crowdfunding proposals, the authors describe the generic move structure using a semiotic approach and examine the role of visual images in constructing meaning within and across moves. The analysis shows that visual images facilitate potential backers’ sense-making in basically two dimensions: rhetorically, functioning to persuade by establishing ethos, logos, and pathos, and compositionally, helping achieve cohesion within and between moves and facilitate move mixing, embedding, and positioning. This study also attests a case-based approach to examining multiple influences on genre emergence.

This article highlights the role of place in understanding problems, specifically within community-engaged projects in upper-level technical and professional communication courses. Drawing on a year-long participant-generated imagery study with students, instructors, and community partners, the authors argue that photographic research is effective in helping participants and researchers tune to place. Taking photos offers opportunities for documentation, individual interpretation, and collaborative reflection, resulting in a deeper, more nuanced sense of place. Ultimately, this article demonstrates how a greater awareness of place, cultivated through reflecting on visual evidence, enhances engagement projects and helps technical communicators address complex problems.

Technical communication practice can change rapidly over time and across organizations. As a result, lifelong learning is an important mind-set, yet few studies explore how technical communicators learn on the job. This study builds on research about technical communication training by reporting on learning practices in one documentation team working at a large, multinational corporate information technology firm. Based on interviews and artifact analysis, the authors report on topics, technologies, and learning purposes that the team discussed, finding that peer-led, collaborative learning enables documentation teams to create and sustain group dynamics, an underexplored facet of on-the-job learning.

This study analyzes 295 tweets by four U.S. companies engaged in discovering a vaccine for COVID-19. Tweets were analyzed to understand how their Twitter feeds balanced corporate and product branding (vaccine, medicines, etc.) and disseminated scientific information relating to COVID-19. The results suggest that these companies were actively embedding technical information about COVID-19 in their corporate and product branding. Tweets providing technical and scientific information about the progress made toward developing a COVID-19 vaccine garnered high levels of user engagement from their target audience. Findings from this study indicate the growing importance of technical communication in corporate settings during a public health crisis.

In this article, the author theorizes the process that a World Health Organization work group used to update yellow fever risk maps published in the Yellow Book, a handbook created by the Centers for Disease Control and Prevention for international travelers, from a “wicked problems” perspective. She argues that using this model highlights the complexity of nonexperts’ risk assessment practices in this context and that the work group's decision to create vaccination maps demonstrates an increased awareness of the embodied decision-making practices that nonexperts perform, aligning with and contributing to the growing emphasis on creating user-centered risk information that can be seen in some risk communication.

This article reports on a multiphase study designed to understand how nonexpert users interact with COVID-19 data dashboards, particularly in terms of the dashboards’ actionability, or ability to support decision making. Analysis of the videos and transcriptions of user interviews shows the variable relevance of proposed criteria for dashboard actionability and suggests additional criteria for users’ emotional responses to data and for the presentation of data at degrees of personal and local granularity. These findings advance an understanding of how nonexpert audiences interact with and derive value from complex visualized data.

The use of reporting guidelines is an established yet still-evolving practice in the field of biomedicine. These documents are often linked to common methodologies (e.g., randomized clinical trials); they include multiple textual artifacts (e.g., checklists, flow diagrams) and have a history that is coextensive with the emergence and ongoing development of evidence-based medicine (e.g., as an epistemological orientation to research and decision making). Drawing on the concept of metagenre, this article examines how practitioners use reporting guidelines to define and regulate the boundaries of biomedical research and writing activity. The analysis, focusing on one prominent set of guidelines, shows how practitioners use the genre–metagenre dynamic to promote strategic intervention while upholding traditional principles and standards for evidence-based research and communication.

Through a case study of a popular food and recipe blog (Pinchofyum.com), this article details how two content creators practicing an advertising-based business model built a loyal audience and profitable business. A content analysis of the income reports published by the site's creators found that their advertising-based business model incentivized them to (a) segment their audience, (b) surveil their audience, and (c) automate interactions with their audience. This incentive structure led the content creators to employ an inconsistent and often problematic persona of their intended audience as they aimed to scale their ability to build trust with a rapidly growing audience. These findings provide guidance for aspiring online entrepreneurs and technical communicators desiring to understand the implications of distributing their content on platforms funded through advertising.

Scholars have long argued that technical editing should be viewed as a rhetorical practice in which copy editors take “a situational approach to each individual task” (Buehler, 1980/2003, p. 458). Yet many editing pedagogies still treat some language-level editing tasks, like those that involve prescriptive usage rules, as mechanical rather than rhetorical. This article discusses how empirical data from corpora can help copy editors adopt a more rhetorical view of prescriptive usage rules and introduces corpus linguistics as a methodology that can contribute to technical editing pedagogy.

Classroom practices and approaches often rely on anecdotal evidence for implementation and effectiveness. Conducting small-scale, quasi-experimental studies can provide empirical evidence for the effectiveness of a classroom practice. In technical and professional communication, quasi-experiments tend to be underused compared to other research methods. This article introduces quasi-experimental research as a tool for instructors to use in their teaching approaches and practices by addressing two common fears that prevent them from conducting such research: the fear of doing it wrong and the fear of wasting time. The authors use case studies to explain key concepts, including the difference between quasi and true experiments, selection bias, and confounding factors, and discuss principles of quasi-experiments related to ethical considerations, data collection, and statistical analysis.

Scrum is an increasingly important project management framework that has had limited study in technical communication (TC) and TC classrooms. While research has found student collaborations to be both frustrating and challenging, it has found Scrum to be a scaffolding framework that can improve student interactions and outcomes. Therefore, to determine whether Scrum affects the peer assessments of collaborative teams as well as project grades, this quasi-experimental classroom study compares the midproject and postproject peer assessments and grades of advanced TC students who used Scrum as a framework for collaboration against those students who did not use Scrum in their collaborations. The study found that students who used Scrum rated their team members significantly higher on some peer assessment measures and earned significantly higher grades than did those students who did not use Scrum. Additionally, students in the Scrum protocol reported satisfaction with their group experience broadly but did not report satisfaction with Scrum itself.

Accelerators are programs that support fledgling ventures with a set curriculum, moving them through a cycle of venture development that culminates in a Demo Day pitch in which the ventures argue for their viability. Yet firms are often involved in multiple programs with conflicting objectives and cycles. No research has addressed such conflicts. This article examines an accelerator program that is partially linked to others in order to share resources. Drawing on the OODA (observe, orient, decide, act) framework, the authors identify disjunctures between cycles, anchoring this analysis at the final pitch. Working back from this deciding point, they examine interference between the associated programs.

This article investigates multimodal elements—images, links, gifs, videos, and galleries—of crowdfunding campaigns on the platform Kickstarter to develop an understanding of characteristics of successful campaigns. The authors scraped 327,586 campaign pages, analyzing the multimodal elements of successful and unsuccessful campaigns. They found that successful campaigns featured more images, links, and gifs and more frequently included a project video than did unsuccessful campaigns. Images, links, and the presence of a project video had a positive impact on success while gifs and project galleries did not. These findings give business communicators practical guidance, develop theoretical aspects of Kickstarter research, and validate previous findings with a larger data set.

Technical communication has long acknowledged that documents can be unethical and even oppressive and harmful. But not all forms or experiences of oppression are equivalent or similar, and it can be instrumental to analyze in particular how certain groups are wounded by specific documents. In this article, the authors use Ahmed's queer phenomenology to analyze institutional and government documents and demonstrate the ways that these technical documents create failed orientations. Then, through a focused analysis of a federal proposal policy, they show how these documents can produce failures for trans people in particular. The authors close by suggesting courses of actions for redressing these failures.

This article connects work on emotion, rhetoric, and entrepreneurial experience as it reports findings from a questionnaire issued to 80 entrepreneurs who belong to the global entrepreneur community Startup Grind. The findings from this study offer researchers a more robust representation of the rhetorical theories that guide entrepreneurs’ professional communication practices. In particular, the authors report on the distribution and dependency between two variables: operative rhetorical theory (indicated by one of four choices) and entrepreneurial experience (indicated by number of ventures and total years of experience).

Initiating and continuing rhetorical invention is an important practice for teams seeking to innovate. Workplace professionals demonstrate one potential model of rhetorical innovation by instantiating four rhetorical moves that make up a broader practice of difference-driven inquiry (DDI). But it remains unknown how DDI, as a model of innovative rhetoric, can be taught in the technical and professional communication classroom. Over the course of two studies, the author investigated a pedagogy attempting to teach practices for innovation rhetoric. The results show that the pedagogy can be effective but that more scaffolding is needed.

Successfully adapting to organizational changes during the COVID-19 pandemic crisis necessitated the effective deployment of technical communication texts delineating the expectations and structures for guiding behavior and interactions. A dearth of system-wide familiarity with changes in modalities has disrupted expectations and impacted engagement. During acute events, business and technical communicators will probably not be the initial source of transition messaging. Instead, this task will fall on managers, faculty, and other front-line communicators. The authors present pragmatic recommendations for adapting familiar discourses, semiotics, and mental scripts so that communicators can more effectively intervene during crises to ease organizational transitions and decrease uncertainty.

This article presents an ethnographic study on the user experience (UX) design of the photo- and video-editing apps of millennial and Generation Z participants from different cultural groups. The case study calls attention to the implications of rhetorical misrepresentations of reality that photo- and video-editing apps afford and encourages future large-scale studies on the negative psychological and behavioral impacts such apps can have on users’ psychology, behaviors, and well-being. The authors use frameworks in virtue ethics to argue that despite slight variations, photo and video app UX has ethical implications that can negatively impact young adult users. For example, the study suggests that the photo and video app features tend to subvert the traditional Chinese virtues of modesty, honesty, and the middle way and that hyperbolic and playful designs can cause addictive behaviors.

This article historicizes the impact of the Common Rule, which mandates the existence of Institutional Review Boards, on technical and professional communication (TPC) research with a focus on the principle of justice. Justice is discussed as a complex principle that must be internally and coherently balanced along several axes in the design, implementation, and promulgation of research in technical communication. The author proposes that with shared language, which in this article begins with one principle—justice—TPC researchers can more plainly articulate their positions in the development and dissemination of scholarship, thereby adding coherence to ethical work in the 21st century.

Technical and professional communication (TPC) has recently turned to social justice to interrogate seemingly neutral documents’ impacts on marginalized populations, including disabled individuals. In workplace contexts, such efforts are often impeded by rights-based discourse that maintains ableist institutional spaces and impedes efforts toward broader institutional change. Recognizing that TPC practitioners likely will encounter rights-based discourse, this article offers an ethical decision-making framework that couples the field's previous disability studies work with disability justice. We offer guidelines and a critical vocabulary for bridging legal rights and social justice concerns to inspire ethical articulations of disability access needed for transformative change.

This study uses examples from a case of everyday technical and professional communication (TPC) at a small multinational company on the Mexico–U.S. border to illustrate how coordinating analytical frameworks commonly used in TPC analyses—activity theory (AT) and actor-network theory (ANT)—can help TPC scholars and practitioners negotiate interpreting others’ asynchronous communication fairly and justly, even in complex, intercultural contexts. The examples illustrate why developing normative ethics for the 21st century requires attention to the ways that goal-oriented activity and the flat, networked interaction of the human, nonhuman, and black-boxed forces intersect in everyday TPC practitioners’ lives and work.

Business communication textbooks offer impression management (IM) strategies to help students learn how to soften bad news. But corporations sometimes use these strategies in ethically questionable ways. This article analyzes IM strategies in a landmark case of ethically dubious corporate financial reporting. Findings suggest that the company, Ivax, manipulated three standard IM strategies by overamplifying its power to fix a financial crisis, substantially downplaying bad news, and concealing damaging information. Ivax also used a fourth, less familiar strategy: It buried contradictory information in legal disclaimers. Instructors need to help students become ethical writers who avoid questionable IM strategies like these.

Prior researchers have identified charter documents as texts that serve an outsize role in stabilizing social reality and mediating work, writing, and network building. While charter documents are typically authoritative and text-only tomes, this article expands the category to include charter graphics, visual texts that serve similarly important genre and network functions. Through retrospective analysis of one charter graphic and its role in a decade-long project by a nonprofit organization, this article demonstrates the potential rhetorical, social, and network functions of charter graphics; distinguishes them from charter documents; and offers suggestions for both practitioners and researchers.

As infographics are implicated in racist policies like redlining, we need to decolonize the genre. But previous studies have found that infographics’ panopticism—their at-a-glance reduction of complex issues—makes them tend to support hegemonic power structures in spite of their designers’ intentions. A way out of this dilemma can be located in the first attempt to decolonize the infographic: W.E.B. Du Bois's series depicting Black life in the United States, created for the 1900 Paris Exposition. This topological analysis of Du Bois's decolonial project reveals both problematic and promising avenues for our own attempts to decolonize the infographic.

This article advocates for web scraping as an effective method to augment and enhance technical and professional communication (TPC) research practices. Web scraping is used to create consistently structured and well-sampled data sets about domains, communities, demographics, and topics of interest to TPC scholars. After providing an extended description of web scraping, the authors identify technical considerations of the method and provide practitioner narratives. They then describe an overview of project-oriented web scraping. Finally, they discuss implications for the concept as a sustainable approach to developing web scraping methods for TPC research.

To investigate the generic features of firm-generated advertisements (FGAs) in cross-cultural contexts, this study analyzed 327 FGAs by Dell Technologies and the Lenovo Group on Twitter and Sina Weibo. Integrating affordances and multimodality into genre analysis, the study showed that the FGAs were characterized by (a) flexible move structure, (b) persuasive language, (c) visual illustration, and (d) hyperlinks, hashtagging (#), and mentioning (@) functions. The FGAs on Sina Weibo, compared with those on Twitter, tended to use more language play, emojis, and contextual product pictures and show more emphasis on the niche of products, incentives, and celebrity endorsement.

Risk communication is traditionally authored by institutions and addressed to the potentially affected publics for whom they are responsible. This study expands the scope of risk communication by analyzing safety guides produced by a hypermarginalized group for whom institutions show no responsibility: full-contact, street-level sex workers. Using corpus-assisted discourse analysis and keyword analysis to reveal patterns of word choices, the authors argue that the safety guides exhibit characteristics and qualities of professional communication: audience adaptation, social responsibility, and ethical awareness. This area of inquiry—the DIY, peer-to-peer, extrainstitutional risk communication produced by marginalized people—widens technical and professional communication's approach to risk communication.

The social justice turn in technical and professional communication (TPC) has inspired a substantial body of progressive scholarship and discussion. But it is not clear how these scholarly efforts have shaped (or are shaping) programmatic and curricular efforts. This article reports the findings of a survey of TPC instructors and an analysis of 231 TPC programs to examine their curricular efforts toward social justice. Drawing from the mixed findings, the authors argue that vigorous curricular efforts in social justice enable TPC to fully and practically demonstrate the core mandate of our discipline.

Since 1985, the field of professional communication has grown in size and reputation while maintaining a space within its primary disciplinary home of the English department. This article relies on historical evidence to examine how a field that was once evenly divided between business communication and technical communication is now technical communication-centric, almost to the exclusion of business communication. The authors pose questions about the field of professional communication and how faculty who consider business communication to be their primary discipline (regardless of their disciplinary home) might play a role in future discussions related to disciplinarity and domains of knowledge.

The social media account for Steak-umm, a frozen food product, achieved notoriety in 2020 for its messages about how to evaluate the quality of information. Bogomoletc and Lee proposed that the positive reaction to these messages being posted by a brand account resulted from expectancy violations and verified their idea with an analysis of 1,000 randomly selected tweets responding to Steak-umm's tweets. This comment responds to their work from a public health perspective and asks whether the expectancies that were violated were also those of nonscientists in general, allowing the tweets to serve as relief amidst a cavalcade of misinformation about COVID-19.

Academic work increasingly involves creating digital tools with interdisciplinary teams distributed across institutions and roles. The negative impacts of distributed work are described at length in technical communication scholarship, but such impacts have not yet been realized in collaborative practices. By integrating attention to their core ethical principles, best practices, and work patterns, the authors are developing an ethical, sustainable approach to team building that they call constructive distributed work. This article describes their integrated approach, documents the best practices that guide their research team, and models the three-dimensional thinking that helps them develop sustainable digital tools and ensure the consistent professional development of all team members.

More than 20 years ago, Elizabeth O. Smith published her points of reference that documented the research trajectory of technical communication from 1988 to 1997. Her results indicated a focus on rhetorical analyses, a decrease in collaborative research, and a disproportionate representation of male authors. This study builds on these points with a quantitative content analysis of 1,271 articles that were published in five leading technical communication journals and Intercom, the trade magazine for the Society for Technical Communication, from 1996 to 2017. The results show that both the research journals and Intercom have pivoted to process-driven rather than product-driven content. The results also suggest that the primary topics of communication strategy and collaboration might be the most likely places to foster future industry–academic ties and that the greatest division between the two populations is the primary topic of rhetoric. This study offers an updated baseline for future investigations by offering an evaluation of disparate content foci between the publication types.

This study examines 50 business responses to negative reviews on Amazon.com in order to identify common genre moves for responding to negative online reviews. To complement the genre analysis and assess the effectiveness of these common genre moves, the author conducted a survey seeking consumers’ feedback on three typical business responses to negative online reviews. This investigation not only provides feedback on how businesses can publicly respond to negative online reviews but also presents an empirical case on how we can balance genre stability and variation and go beyond just teaching typified genre features in our genre pedagogy.

Empathy competence is considered a key aspect of excellent performance in communication professions. But we lack an overview of the specific knowledge, attitudes, and skills required to develop such competence in professional communication. Through interviews with 35 seasoned communication professionals, this article explores the role and nature of empathy competence in professional interactions. The analysis resulted in a framework that details the skills, knowledge, and attitudinal aspects of empathy; distinguishes five actions through which empathy manifests itself; and sketches relationships of empathy with several auxiliary factors. The framework can be used for professional development, recruitment, and the design of communication education programs.

In the information age, discourse plays an increasingly important role in promoting innovative products. But how language works in the innovation process remains underexplored. This study explores the discursive communication strategies used to introduce innovation by analyzing the content, cohesion, and coherence of product launch presentations by Steve Jobs. It reveals that such discursive communication strategies improve the audience’s understanding, recognition, and acceptance of innovative products. This study contributes to both business communication studies in general and research on innovation communication in product launches in particular.