Journal of Business and Technical Communication
202 articlesApril 2018
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Abstract
Framed around three different antenarratives about system development, this article builds on established user-centered theories to present a mixed-method approach to user experience (UX) design. By combining network theory, storytelling, and process mapping, this article provides a practical method of including users’ experiences during the predevelopment stages of building workplace-specific digital technologies. Specifically, this article argues for the collection of user-generated antenarratives as the first step in UX product development and demonstrates how to use those experience-based stories.
January 2018
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Abstract
Claims abound about passives and the impersonal style they create. Few studies, however, check the claims with a large, systematic analysis of texts from either academia or industry. Motivated by the need to teach effective workplace writing skills to undergraduate engineering students, this study investigates the use of passives and associated impersonal style features in 170 practitioner reports, journal articles, and student reports from civil engineering. Using multidimensional analysis (a technique from corpus linguistics) and interviews of practitioners, students, and faculty, the study found that, as expected, engineering texts, compared to nontechnical texts, have a frequent use of impersonal style features; however, they use passives for a wider range of functions than is typically described in technical writing literature. Furthermore, compared to the journal articles and student reports, the practitioner reports use significantly fewer features of impersonal style. The findings inform teaching materials that present a more realistically complex picture of the language structures and functions important for civil engineering practice.
October 2017
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Abstract
Professional and technical communication increasingly involves developing narratives that traverse multiple genres, media formats, and publishing venues. In marketing and advertising, brand stories unfold across Web sites, ad campaigns, and social media properties. A fundamental challenge in such work is multigenre coordination, leading to a key question: How do professionals manage complex ecologies of genres, media content, and interactions in ways that build and sustain narrative coherence and audience engagement? Reporting findings from a study of transmedia writers, this article argues that metageneric texts may emerge as important coordinative resources for planning, developing, and tracking uptakes within multigenre narratives. It thus contributes to professional and technical communication by describing a widening gap in scholarly approaches to metagenre; arguing for empirical examinations of metageneric constructs in tangible, flexible texts that serve situated needs in given activity systems; and demonstrating how such texts may emerge and play a formidable role in coordinating contemporary, multigenre narratives.
July 2017
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Abstract
This study focuses on start-up entrepreneurs on the move—in coordination with an array of other actors—as they weave and are woven into transnational networks. Central to this study is a shift from activity to mobility systems. Building on technical communication scholarship, the frame integrates actor networks and activity theory knotworks. Disrupting workplace and national container models (methodological nationalism), the analysis is grounded in a study of Israeli start-up entrepreneurs. Dubbed the Start-Up Nation, Israel contains more start-ups per capita than any other country in the world, with its high-tech industry made up of a dense ecosystem of conferences, accelerators, meetups, social media, and coworking spaces. Tracing actants’ trajectories across this social field, the author argues for a conceptualization of entrepreneurs as knotworkers who mobilize genres, modes, languages, and spaces.
April 2017
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Abstract
Big data is one of the most hyped buzzwords in both academia and industry. This article makes an early contribution to research on big data by situating data theoretically as a historical object and arguing that much of the discourse about the supposed transparency and objectivity of big data ignores the crucial roles of interpretation and communication. To set forth that analysis, this article engages with recent discussion of big data and “smart” cities to show the communicative practices operating behind the scenes of large data projects and relate those practices to the profession of technical communication.
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Abstract
This article examines the teaching of a multimodal pedagogy in an online technical communication classroom. Based on the results of an e-portfolio assessment, the authors argue that multimodality can be taught successfully in the online environment if the instructor carefully plans and scaffolds each assignment. Specifically, they argue for an increased emphasis within the technical communication classroom on teaching the e-portfolio as a genre that not only exemplifies students’ multimodal literacies but also establishes their identities as technical communicators in the 21st century. This article provides a model for teaching multimodal composition in the online technical communication classroom and calls for more scholarship on teaching the e-portfolio in the digital environment.
January 2017
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Abstract
Alibaba’s Graphic Media (GM) is the first and only Internet content source that uses infographics to educate Chinese e-commerce merchants. This study investigates target audiences’ attitudes toward GM infographics. Two focus groups perceived GM as a practical information source that aided them in decision making and daily business operations. They preferred viewing graphics to texts and particularly favored statistical graphics. They also identified issues with viewing GM infographics on mobile devices. Based on the study’s findings, the author proposes three areas that communicators can address when designing infographics in similar contexts: content, usability, and overall visual appeal.
October 2016
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Abstract
Major trends, such as outsourcing and offshoring, and field-specific factors, such as the advent of content management systems, have fundamentally changed technical communication in recent years. These changes have been widely discussed in the literature of the field, and this article traces their impact on technical communicators in Finland, a high-cost country where downturns in the export industry and the downsizing of major employers are currently coinciding. Through the framework of activity theory, the article looks at the historical changes in the industry as sources of tension and contradictions that need to be understood in order to support professionals in the industry. With the help of interview data, the authors explore the tensions experienced by technical communication professionals in the face of such changes. This analysis leads to the formulation of a hypothesis of historical contradictions currently at play in the field of technical communication. Developmental potentials stemming from these contradictions are outlined as potential ways forward for technical communicators who notice similar tensions in their own environments.
July 2016
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Abstract
Advances in digital media have made an impact on traditional rhetorical culture, thus shifting expectations and norms associated with orality and public presentation. Technology, entertainment, and design (TED) talks represent a new genre of presentation characteristic of Jamieson’s notion of electronic eloquence in that presenters weave together an engaging narrative complete with a strong visual presence. This study applies Bandura’s social cognitive learning theory to explore how students make sense of TED talks. Students responded to two questionnaires in two different classes: a basic public speaking course and a technical communication course. The results suggest that students learn vicariously through viewing mediated presentations, thus shaping their view of public speaking as a coproduced, networked, and engaging narrative. The authors offer recommendations for communication practitioners related to electronic eloquence and the rhetorical tradition.
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Abstract
This article examines the oral communication training that took place in Eloqi, a virtual language-learning community. Eloqi (a pseudonym) was a for-profit start-up that built and operated a proprietary Web-based, voice-enabled platform connecting English-language learners in China with trainers in the United States. While it existed, Eloqi’s unique platform was used to deliver short, one-on-one lessons designed to improve students’ oral English communication skills. Using the ethnography of communication and speech codes theory, a theoretical–methodological approach, the author presents an analysis of the speech code, or code of communicative conduct, employed at Eloqi. This code of English logic, which Eloqi’s community members associated with native English speech, comprised six locally defined rules for oral English speech; namely, speech had to be organized, succinct, spontaneously composed rather than rehearsed, original and honest, proactively improved, and positive. This article discusses the significance of this code, particularly as it pertains to cultural communication, and concludes with some implications for researchers and practitioners in business and technical communication.
April 2016
January 2016
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Abstract
Women decide on about 80% of the goods that their household buys. But marketers often sell products, especially technical ones, that are designed by men and therefore are oriented largely toward their needs. Consequently, assembly instructions for these products are also oriented toward men’s needs. To illustrate the impact of gender orientation in assembly instructions, this study investigates whether theoretical cognitive or psychological gender differences have a practical influence on the usability of assembly instructions. This study has direct implications for technical writers who strive for a more universal design for such instructions.
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Abstract
This article introduces apparent feminism, which is a new approach urgently required by modern technical rhetorics. Apparent feminism provides a new kind of response that addresses current political trends that render misogyny unapparent, the ubiquity of uncritically negative responses to the term feminism, and a decline in centralized feminist work in technical communication. More specifically, it suggests that the manifestation of these trends in technical spheres requires intervention into notions of objectivity and the regimes of truth they support. Apparent feminism is a methodology that seeks to recognize and make apparent the urgent and sometimes hidden exigencies for feminist critique of contemporary politics and technical rhetorics. It encourages a response to social justice exigencies, invites participation from allies who do not explicitly identify as feminist but do work that complements feminist goals, and makes apparent the ways in which efficient work actually depends on the existence and input of diverse audiences.
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Abstract
This article reports the results of an experiment that was conducted to determine the impact of media synchronicity theory (MST) training on media-fit behavior, communication quantity, communication quality, and group effectiveness. MST training introduces students to a framework for assessing a media’s capabilities and matching those capabilities to a particular task. From three technical communication courses, 80 participants were randomly divided into two groups and compared using a between-subjects design. The MST training group reported significantly higher levels of media-fit behavior, communication quantity, and the communication-performance qualities of discussion quality, richness, and openness. The article discusses practical ways to implement MST training into technical communication group projects.
October 2015
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Abstract
This article proposes a more complex consideration of the idea-generation stage of the document design process. Survey data collected from multiple sections of graphic design and technical communication classes show that design software and other technology can help students generate solutions to design problems by enabling them to realize design options that they may not have known exist and to adopt a bricolage approach to design that facilitates the process. The author makes several recommendations for how instructors can negotiate the sketching-software divide in their classrooms to ensure that the invention process is optimized for all students.
July 2015
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Abstract
Although most technical communication pedagogy provides students with solid advice on how to visualize particular numerical representations, it underproblematizes the rhetorical decisions we make in choosing which numbers to display in the first place. This pedagogical reflection uses Perelman and Olbrechts-Tyteca’s concept of interpretative level to foreground the rhetorical choices that underlie our decisions on how to summarize, aggregate, and synthesize the data we visualize. It then describes two informal classroom activities that emphasize the importance of interpretative level and help students see the recursive nature of data visualization and invention.
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Evaluating the Utility and Communicative Effectiveness of an Interactive Sea-Level Rise Viewer Through Stakeholder Engagement ↗
Abstract
The design of interactive applications for online communication is an ongoing area of research within technical communication. This study reports on the development of an interactive sea-level rise (SLR) viewer, a data visualization tool that communicates about the potential effects of SLR along coastlines. It describes the formative evaluation of a location-specific SLR viewer created via integral stakeholder engagement. Participants performed a series of tasks, answered questions about the tool's usability and communicative effectiveness, and made suggestions for ways to improve its application to desired tasks. The authors discuss the implications of this study for visual risk communication and make recommendations for others developing similar interactive data visualization tools with audience input.
January 2015
July 2014
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Abstract
This article considers how technical communication practitioners and teachers can approach Donald Schön’s notion of problem setting as rhetorical and reflective work that offers us a richer, more precise language for articulating the technologies, narratives, and values from which problems appear as problems in the first place. The author posits that problem setting, when foregrounded in our work, adds value to the knowledge we make in practice rather than the knowledge we gain from stepping back and abstracting. After briefly describing problem setting as a significant yet invisible practice already underlying technical communication, he then describes a vignette from a digital marketing and design firm to foreground problem setting as creative, on-the-spot reflective work that we often use to invent, rather than discern, problems in unstable situations. The larger goal of this article is to further investigate Schön’s past construction in order to examine how the practice of problem setting affects our ability to act within the instability of digital, divergent, and knowledge-intensive settings—the kinds of settings we regularly face in the workplace and the classroom.
April 2014
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Abstract
Drawing on a survey of the content management (CM) discourse, the author highlights CM trends and articulates best practices in content strategy that CM thought leaders are helping organizations adopt. These trends and practices are changing the nature and location of rhetorical work in organizations that produce intelligent content. In these contexts, rhetorical work is located primarily in the complex activity of building content strategy frameworks that govern text-making activities. The author highlights the need for a praxis-based collaborative model for technical communication education and research, and she offers some preliminary considerations for ways that the field might move in this direction.
October 2013
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Abstract
Integrating and using technology in the technical communication classroom is an ongoing interest and challenge for the field. Previous work tends to focus on best practices and other types of generalized advice, all of which are invaluable to teachers. But this article encourages teachers to also pay attention to sociotechnical forces and dynamics in local settings. It explains how a cartography of affect can be useful in demonstrating how technologies become imbued with meaning and significance in particular pedagog-ical contexts. The authors illustrate the value of this mapping practice through a case study of iPad integration and use in a technical communication service course and its teacher-training course. They also provide examples of heuristic questions that can guide critical cartography projects in local settings.
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Abstract
Technical communication increasingly occurs in distributed, cross-cultural, and cross-organizational environments in which stakeholders may have widely disparate—even conflicting—perspectives. Information and communication technology for development (ICTD) is one such environment. Balancing complex and conflicting perspectives of multiple stakeholder groups is a challenge, and unstable stakeholder participation is a widespread problem in ICTD projects. The study presented here shows that stakeholders’ participation in a project was sustained most easily when the value that the stakeholders would gain from such participation was congruent with their respective national and organizational cultures. This study has implications for technical communicators working on cross-organizational projects, particularly projects that occur in distributed, cross-cultural environments.
April 2013
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The Efficacy of Text Messaging to Improve Social Connectedness and Team Attitude in Student Technical Communication Projects ↗
Abstract
This experimental study investigates the impact of short-messaging service (SMS)—text messaging—on social connectedness and group attitude in student technical communication projects. It also investigates message types and communication medium preferences. Using a between-subjects design, the experiment compares two student groups: SMS only and non-SMS. The results indicated several statistically significant differences. Compared to students in the non-SMS group, students in the SMS-only group (a) communicated more, (b) felt more connected, and (c) sent more questions, answers, and nonproject-related messages. These results provide empirical evidence for using SMS in team contexts.
January 2013
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Abstract
This article highlights the creation of professional electronic portfolios (eportfolios) in an upper-division technical writing course (Writing for Interactive Media) so that students can profile their work. This application emphasizes the professional aspect of eportfolios in order to help students develop multiple literacies as they transition into the job market. The author proposes administering a four-part assignment series that leads to the production of a professional eportfolio: (a) proposal, (b) design document, (c) script, and (d) professional eportfolio. Following each assignment, she discusses its limitations and assessment criteria.
October 2012
July 2012
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Abstract
This article engages disciplinary (and interdisciplinary) conversations at the intersections of race, rhetoric, technology, and technical communication and offers a case study of curriculum development that supports disciplinary inquiry at these complex interstices. Specifically, informed by a decolonial framework, this article discusses the status of cultural and critical race studies in technical communication scholarship; tentative definitions of race, rhetoric, and technology; the cultural usability research conducted and located accountability in the process of designing a graduate course that studies rhetorics of race and technology; and the implications of this inquiry for the discipline, field, and practices of technical communication.
April 2012
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Abstract
Using tracings from a 1924 technical writing class, this article follows some normally unmarked processes of teaching and learning in order to highlight the humanities–utility binary from the perspective of the shadows of instructional practice. First, the article situates the humanities–utility debate as it is being addressed in postwar America, and second, it offers evidence of how far-reaching the resolution might have been, evidence taken from the margins of a copy of Watt’s (1917) The Composition of Technical Papers. Both the professional discussions and this textbook’s philosophy are reflected in jottings made by a technical writing student. This article suggests that tracing these issues through this underside of pedagogical history offers a type of evidence that is difficult to recover but worth seeking.
October 2011
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Abstract
This article traces the uncomfortable relationship between writing studies and the concept of learning transfer. First it reviews three stages in the changing attitudes toward learning transfer in writing theory that is influenced by rhetorical genre studies, activity theory, and situated learning. Then it reviews learning transfer theory itself, an area that is seldom explicitly referred to in writing studies. The article concludes with a synthesis that brings transfer theory to bear on writing studies, suggesting directions for developing research and pedagogical practices related to business and technical communication.
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Abstract
Third-generation activity theory (3GAT) has become a popular theoretical and methodological framework for writing studies, particularly in technical communication. 3GAT involves identifying an object, a material or problem that is cyclically transformed by collective activity. The object is the linchpin of analysis in the empirical case. Yet the notion of object has expanded methodologically and theoretically over time, making it difficult to reliably bound an empirical case. In response, this article outlines the expansion of the object, diagnoses this expansion, and proposes an alternate approach that constrains the object for case-study research in writing studies.
April 2011
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Abstract
The authors describe two pedagogical strategies—rhetorical sentence combining and rhetorical pattern practice—that blend once-popular teaching techniques with rhetorical decision making. A literature review identified studies that associated linguistic and rhetorical knowledge with success in engineering writing; this information was used to create exercises teaching technical communication students to write Introduction, Methods, Results, and Discussion (IMRaD) reports. Two pilot studies report promising results: Preliminary findings suggest that students who were taught this method wrote essays that were perceived as significantly higher in quality than those written by students in a control section. At the same time, however, the pilot studies point to some challenges and shortcomings of exercise-oriented pedagogies.
January 2011
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Abstract
Previous research has suggested the need for developing technical communication education in Chinese universities. Following this suggestion, this article examines the possibility of integrating technical communication into China’s English major curriculum. Based on findings from two universities, the article discusses the design of China’s English major curriculum and Chinese teacher and student perspectives on technical communication. The author suggests that China’s English for Specific Purposes (ESP) education provides a promising home for integrating technical communication and that this integration can enhance China’s current ESP education. The author presents three integration models and discusses questions for future research.
October 2010
July 2010
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Peer Reviewing Across the Atlantic: Patterns and Trends in L1 and L2 Comments Made in an Asynchronous Online Collaborative Learning Exchange Between Technical Communication Students in Sweden and in the United States ↗
Abstract
In a globally networked learning environment (GNLE), 16 students at a university in Sweden and 17 students at a university in the United States exchanged peer-review comments on drafts of assignments they prepared in English for their technical communication classes. The instructors of both sets of students had assigned the same projects and taught their courses in the same way that they had in the previous year, which contrasts with the common practice of having students in partnering courses work on the same assignment or on linked assignments created specifically for the GNLE. The authors coded the students’ 816 comments according to their focus and orientation in order to investigate the possible differences between the comments made by the L2 students in Sweden and those made by the L1 (English as a second language) students in the United States, the possible impact of peer reviewing online, and the influence of the instructors’ directions on the students’ peer-reviewing behavior.
April 2010
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Abstract
Many students see instructor commentary as not constructive but prescriptive directions that must be followed so that their grade, not necessarily their writing, can be improved. Research offering heuristics for improving such commentary is available for guidance, but the methods employed to comment on writing still have not changed significantly, primarily because we lack sufficient understanding of how students use feedback. Usability evaluation is ideally equipped for assessing how students use commentary and how instructors might adapt their comments to make them more usable. This article reports on usability testing of commentary provided to students in an introductory technical writing course.
January 2010
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Abstract
Compared to ethics in technical writing, ethics in design has received less attention. This lack of attention grows more apparent as document design becomes ‘‘information design.’’ Since Katz discerned an ‘‘ethic of expediency’’ in Nazi technical writing, scholars have often framed technical communication ethics in categorical terms. Yet analyses of information design must consider why arrangements of text and graphics have symbolic potency for given cultures. An ‘‘ethic of exigence’’ can be seen in an example of Nazi information design, a 1935 racial-education poster that illustrates how designers and users co-constructed a communally validated meaning. This example supports the postmodern view that ethics must account for naturalized authority as well as individual actions.
October 2009
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Abstract
This article discusses public policy writing as a genre of technical communication and, specifically, public policy development as a technological process. It cites DeGregori’s theory of technology to demonstrate the shared invention processes of technology and public policy, the work of public policy scholars to describe the policy-development process, and the work of human—computer interaction scholars to identify cognitive models of public policy development as a technological process. The article concludes with a discussion of e-rulemaking Web sites and the role of technical communicators in creating these blended spaces.
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Abstract
Rensselaer’s Technical Writers’ Institute, the first program of its kind, had a profound impact on technical communication. It enabled technical communicators without formal education in the field to gain important knowledge, provided a forum for communicators from different industries to meet in order to solve mutual problems, played a key role in defining the field and its needs, encouraged recruitment (including the hiring of more women), promoted professional societies and formal degree programs, and seriously affected industry training programs by enabling them to use institute teaching materials. Knowledge gained through the Technical Writers’ Institute enabled Rensselaer to develop many other innovations.
July 2009
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Abstract
This article offers an example case of technical communicators integrating the social bookmarking site Delicious into existing work environments. Using activity theory to present conceptual foundations and concrete steps for integrating the functionalities of social media, the article builds on research within technical communication that argues for professional communicators to participate more fully in the design of communication systems and software. By examining the use of add-ons and tools created for Delicious, and the customized use of Rich Site Syndication (RSS) feeds that the site publishes, the author argues for addressing the context-sensitive needs of project teams by integrating the functionality of social media applications generally and repurposing their user-generated data.
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Abstract
This article examines the characteristics of collaborative work and overlapping activity systems in the popular online game World of Warcraft. Using genre theory and activity theory as frames to work out the genre ecology of gameplay, the article focuses on how players coordinate ad hoc grouping activity across and through genres. It articulates the related development of open systems in online gaming in a discussion of interface modifications (AddOns) and online information databases that players generate, drawing on De Certeau's formulation of strategies and tactics and Warner's discussion of publics and counterpublics. The article concludes by discussing implications of online gaming for an open-systems approach to information design in professional communication and for professional communication in general.
April 2009
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Abstract
Agreement about research questions can strengthen disciplinary identity and give direction to a field that is still maturing. The central research question this article poses foregrounds texts, broadly defined as verbal, visual, and multimedia, and the power of texts to mediate knowledge, values, and action in a variety of contexts. Related questions concern disciplinarity, pedagogy, practice, and social change. These questions overlap and inform each other. Any single study does not necessarily fall exclusively into one area. A mapping of a field's research questions is a political act, emphasizing some questions and marginalizing or excluding others. The emphases may change over time. This mapping illustrates reasons for the tensions between the academic and practitioner areas of the field. It also points out their shared research interests and opportunities for future research.
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Abstract
Most technical communication practitioners conduct research throughout their careers. Yet, a survey of the Web sites of 114 undergraduate technical communication programs between September 2006 and April 2007 revealed that 65% (about two thirds) of these programs are providing minimal or no exposure to research instruction and therefore are not sufficiently preparing students to handle the types of research they will encounter in their upcoming careers. Given the disconnect between the centrality of research in the work that technical communicators do and the low presence of research instruction at the undergraduate level, academics need to look for ways to overcome institutional and other constraints in order to give research training greater priority in their undergraduate programs.
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Abstract
This article reports data from questionnaires assessing the day-to-day experiences that members of the technical communication field have in carrying out their research. The data revealed that most members experience at least some frustration and numerous constraints that prevent them from doing the kinds and amounts of research that they want to do and that may affect the quality of their research. In short, technical communication scholars face an array of challenges. This article presents examples of these challenges and ideas that respondents had both for lessening the challenges scholars face and for better preparing graduate students. It suggests several practical initiatives for addressing these challenges along with realistic strategies for implementing those initiatives.