Journal of Business and Technical Communication Apr 2014

Rhetorical Work in the Age of Content Management

Rebekka Andersen University of California, Davis

Abstract

Drawing on a survey of the content management (CM) discourse, the author highlights CM trends and articulates best practices in content strategy that CM thought leaders are helping organizations adopt. These trends and practices are changing the nature and location of rhetorical work in organizations that produce intelligent content. In these contexts, rhetorical work is located primarily in the complex activity of building content strategy frameworks that govern text-making activities. The author highlights the need for a praxis-based collaborative model for technical communication education and research, and she offers some preliminary considerations for ways that the field might move in this direction.

Journal
Journal of Business and Technical Communication
Published
2014-04-01
DOI
10.1177/1050651913513904
Open Access
Closed
Topics
multimodality technical communication multilingual writers

Citation Context

Cited by in this index (13)

  1. Ranade et al. (2026)
    Shifting rhetorical agency in multimodal UX composition with AI: Sharing rhetor…
    Computers and Composition
  2. Tham (2024)
    The CCCC Outstanding Dissertation Award in Technical Communication, 2004–2022: …
    Technical Communication Quarterly
  3. Gallagher et al. (2022)
    Project-Oriented Web Scraping in Technical Communication Research
    Journal of Business and Technical Communication
  4. Walsh (2020)
    Rhetorical work in emergency medical services: communicating in the unpredictab…
    Technical Communication Quarterly
  5. Russell (2020)
    Metaphor 2: Crossing: Retreading, Non-ing, and a TPC Rationale for Sub-discipli…
    College English
Show all 13 →
  1. Spinuzzi et al. (2019)
    “Coworking Is About Community”: But What Is “Community” in Coworking?
    Journal of Business and Technical Communication
  2. Batova (2018)
    Work Motivation in the Rhetoric of Component Content Management
    Journal of Business and Technical Communication
  3. Wall et al. (2018)
    The art of selling-without-selling: Understanding the genre ecologies of conten…
    Technical Communication Quarterly
  4. Batova et al. (2017)
    A Systematic Literature Review of Changes in Roles/Skills in Component Content …
    Technical Communication Quarterly
  5. Frith (2017)
    Big Data, Technical Communication, and the Smart City
    Journal of Business and Technical Communication
  6. Wilson et al. (2017)
    The Technical Communicator as (Post-Postmodern) Discourse Worker
    Journal of Business and Technical Communication
  7. Virtaluoto et al. (2016)
    Surviving Outsourcing and Offshoring
    Journal of Business and Technical Communication
  8. Henning et al. (2016)
    Reconsidering Power and Legitimacy in Technical Communication
    Journal of Technical Writing and Communication

Cites in this index (16)

  1. Andersen (2011)
    Component Content Management: Shaping the Discourse through Innovation Diffusio…
    Technical Communication Quarterly
  2. Swarts (2011)
    Technological Literacy as Network Building
    Technical Communication Quarterly
  3. Rude (2009)
    Mapping the Research Questions in Technical Communication
    Journal of Business and Technical Communication
  4. Clark (2007)
    Content Management and the Separation of Presentation and Content
    Technical Communication Quarterly
  5. Pullman et al. (2007)
    Guest Editors' Introduction: Rationalizing and Rhetoricizing Content Management
    Technical Communication Quarterly
Show all 16 →
  1. Robidoux (2007)
    Rhetorically Structured Content: Developing a Collaborative Single-Sourcing Cur…
    Technical Communication Quarterly
  2. Slattery (2007)
    Undistributing Work Through Writing: How Technical Writers Manage Texts in Comp…
    Technical Communication Quarterly
  3. Swarts (2007)
    Mobility and Composition: The Architecture of Coherence in Non-places
    Technical Communication Quarterly
  4. Pennington (2007)
    Approaches/Practices: Surviving the Design and Implementation of a Content-Mana…
    Journal of Business and Technical Communication
  5. Sapienza (2007)
    A Rhetorical Approach to Single-Sourcing Via Intertextuality
    Technical Communication Quarterly
  6. Dayton (2006)
    A Hybrid Analytical Framework to Guide Studies of Innovative IT Adoption by Wor…
    Technical Communication Quarterly
  7. Clark (2004)
    Is Professional Writing Relevant? A Model for Action Research
    Technical Communication Quarterly
  8. Blakeslee et al. (2004)
    The State of Research in Technical Communication
    Technical Communication Quarterly
  9. Salvo (2004)
    Rhetorical Action in Professional Space
    Journal of Business and Technical Communication
  10. Wilson (2001)
    Technical Communication and Late Capitalism
    Journal of Business and Technical Communication
  11. Johnson-Eilola (1996)
    Relocating the Value of Work: Technical Communication in a Post-Industrial Age
    Technical Communication Quarterly
Also cites 7 works outside this index ↓
  1. 10.1145/584955.584959
     ↗
  2. 10.1145/2379057.2379109
     ↗
  3. 10.2190/CWDC10
     ↗
  4. 10.2307/375964
     ↗
  5. 10.4324/9781410603739
     ↗
  6. 10.4324/9780203866115
     ↗
  7. 10.2190/CPIC3
     ↗
CrossRef global citation count: 52 View in citation network →

Related Articles

  1. Journal of Technical Writing and Communication Apr 2026
    What Video Games Can Tell Us About Interactive Technical Communication ↗
    Emily Kuzneski Johnson
    multimodality technical communication multilingual writers
  2. Journal of Technical Writing and Communication Apr 2026
    “Is This Ethical?” New Data on the Ethical Principles and Practices of Document Design ↗
    Leslie Seawright; Amy Hodges; Timothy Ponce
    multimodality technical communication disability studies multilingual writers
  3. Journal of Technical Writing and Communication Mar 2026
    “It's Hard to Show ROI When You’re Preventing Things from Happening”: How Impact Storytelling Frames Community Health Initiatives for Executive Audiences ↗
    Margaret Hsiao
    qualitative research multimodality technical communication professional writing multilingual writers
  4. Journal of Technical Writing and Communication Oct 2025
    The Multifaceted Purposes of Storytelling in User Experience Design Practice ↗
    Emma J Rose; Cynthia Putnam; Craig M MacDonald
    multimodality technical communication multilingual writers
  5. Technical Communication Quarterly Mar 2025
    Augmenting User Experience Design with Multimodal Generative Artificial Intelligence: A Study of Technical Communication Students ↗
    Jialei Jiang; Gustav Verhulsdonck
    multimodality artificial intelligence technical communication multilingual writers